TRICIA EVANS REIMAGINES THE BEAUTY IN WAXING
Founder and Co-Owner, Tricia Evans, Shares Her Unique Story Behind the Success of Pretty Kitty Waxing Boutique
As a woman, we know the fear and anxiety surrounding the words, “Brazilian wax”. In fact, anything that involves any type of body waxing can make most of us cringe. Pretty Kitty founder and co-owner, Tricia Evans, knows this all too well. Her successful business, The Pretty Kitty, specializes in body waxing so you can rest assured that you’re in the hands of a trained professional. A US Navy Veteran, Evans became a Licensed Aesthetician in the year 2000. She gained the skills, and experience after working at her last job at a day spa where clients came in specifically for a Brazilian wax. She knew the process, understood clients’ concerns and needs, and knew where improvements can be made. In 2006, after venting to her business partner about a “bad day” at work, he suggested starting their own business together. An idea that she recalls as being a “God-given inspiration”. Not wanting to open a day spa, Evans wanted to specialize in waxing only. She wanted to come up with a catchy name that would get people’s attention. After brainstorming different names with her business partner, “The Pretty Kitty”, stood out the most.
“It was a moment in my life where everything made sense about what I was supposed to be doing. I never had that before so when that idea happened, it was like an ‘aha’ moment!” Their first location, a 400 sq ft. boutique in Pacific Beach (San Diego) opened for business that same year. Her business partner covered the front desk while Evans did the aesthetician part. With Pretty Kitty focusing on waxing, time efficiency, and following a strict safety protocol, it didn’t take long to build new and repeat clientele. Two years later, a second location in Chula Vista on 3rd Avenue was opened. “Pretty Kitty specializes in waxing. We never reuse our wax sticks. This was back at a time when people were doing unsanitary practices, not using gloves and reusing sticks.”, Evans explains. Adding, “We were doing Brazilians in 10-15 mins which really set us apart.” Their Southern California locations quickly gained popularity with Las Vegas locals who would visit them while on vacation. In 2009, after being convinced by their clients, they opened their first Henderson, Nevada location. A year later, a Summerlin location was opened and 3 other locations in Orange County soon followed. Continuing the expansion to include 3 locations in the Inland Empire in CA, and currently 5 total stores in Las Vegas She now boasts an additional 14 locations all throughout Texas, as a result of concept licensing for Pretty Kitty that launched 2014 (a similar but different approach to franchising.) Maintaining an impressive 4.5-star rating on Yelp across multiple locations, it’s no wonder why Pretty Kitty remains on top of the industry. After 17 years in business, they continue to be a popular waxing destination for women and men.
— By Cha Mamone Deluxe Version Magazine | 107
