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Features

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STORY HIGHLIGHTS

America East 2017

CRITICAL THINKING

Highly allows readers to share the most interesting parts of a story . . . . . . . . p. 8

Annual conference focuses on local journalism and digital transformation . . . . . . . . . . . . . . . . . . . . . . . . . . p. 30

Should college newspapers hire a public editor? . . . . . . . . . . . . . . . . . . . . . . . . p. 15

The Sunday Newspaper Experience

What publishers anticipate to be their greatest revenue generating source a year from now, how U.S. children and teens get their news, fakes news in the digital age . . . . . . . . . . . . . . . . . . . . . p. 18

WHEN PRINT AND DIGITAL TEAM UP Community Impact Newspaper and Texas Tribune form content sharing partnership . . . . . . . . . . . . . . . . . . . . . p. 9

ARTS AND CULTURE IN THE CITY OF ANGELS

Why the Sunday print edition still reigns supreme for publishers . . . . . . . . . . p. 32

Driving Digital Growth

DATA PAGE

With online advertising on the rise, how can newspapers find, train and keep this new crop of sales reps? . . . . . . . . . . p. 38

PRODUCTION

The Ada News creates philanthropy board to help local nonprofit . . . . . .p. 11

Promoting the Digital Subscription

NEWSPEOPLE

ENTERING NEW MARKETS

Newspapers learn to get creative to attract the online reader . . . . . . . . . p. 44

Los Angeles Times launches new print magazine, DesignLA, this month . . p. 10

MAKING AN IMPACT

USA Today Network adds Parade magazine to 21 of its newspapers . p. 14

Cover illustration by Tony O. Champagne

PHOTO OF THE MONTH

A roadmap to developing skilled press operators . . . . . . . . . . . . . . . . . . . . . . p. 26

New hires, promotions and relocations across the industry . . . . . . . . . . . . . p. 51

SHOPTALK Protecting the truth under President Trump . . . . . . . . . . . . . . . . . . . . . . . . p. 58

Francine Orr/Los Angeles Times . . p. 16

Columns INDUSTRY INSIGHT

BUSINESS OF NEWS

DIGITAL PUBLISHING

How story comments can help sell subscriptions . . . . . . . . . . . . . . . . . . . . . . p. 20

It’s time to remind readers that journalism is a noble profession . . . . . . . . . . . . p. 22

After releasing Trump’s tax returns, what’s next for David Cay Johnston and his news site, DCReport? . . . . . . . . . . . . . . . p. 24

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editorial

Help Us Recognize Talent

e received a few inquiries last month regarding our annual 25 Under 35 list: “Where were the black newspaper leaders?” Fair question, but I want to share a little bit about our selection process. This year we received 130 nominations from different newspapers from around the country and Canada. During a period of about two months, newspapers were invited to send us their nominations through a form on our website, where they could recognize a young newspaper professional (and we also encouraged young professionals to nominate themselves). Once the deadline passed, our editorial staff combed through the submissions, looking for leaders who were making a difference in their communities and moving the industry forward. Trust me—it wasn’t easy to go from 130 to just 25, but we are always confident in the individuals we select each year. We have no knowledge of their skin color until we contact them for photographs. We choose them based on their talents and accomplishments, their duties and responsibilities, and their passion and commitment to their profession. Of course we want to make sure we choose a diverse group of newspaper leaders, but we would be doing a disservice if we only focused on picking a person based on his or her race or gender. The subject does call attention to another matter. Here at E&P we believe our next generation of newspaper leaders should come from all backgrounds; we also believe as a whole, our industry needs to work harder at hiring and promoting minorities. As an Asian-American woman, I have been the only the minority in a newsroom. When I go to newspaper conferences, I notice the majority of attendees are white and male. And the statistics show we still have a long way to go. The 2016 American Society of News Editors reported that minority journalists 4 |

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comprised only 17 percent of the workforce in newsrooms that responded to their annual diversity survey. But that’s only based on the number of newsrooms that actually responded. The ASNE reported that they contacted 1,734 news organizations. In total, 737 news organizations (646 print-only and 91 digital-only) responded to the survey. The ASNE relies on newsrooms to participate, in the same way we rely on newsrooms to send in nominations. So, I want to ask that you help us recognize the diverse talent in your newsrooms. Send me your story ideas at nu.yang@editorandpublisher.com. Send assistant editor Sean Stroh (sean@editorandpublisher.com) your new hires, promotions and relocations to be included in our NewsPeople section. If you have a headshot, send that to Sean too. We love seeing the faces making a positive impact in our industry on our pages. Later this year, we will be putting out a call for nominations for our annual Publisher of the Year feature, and nominations will open for our 2018 25 Under 35 list. I hope to read about your accomplishments soon, and I hope they come from individuals from a wide range of backgrounds. Like the rest of the industry, we want to do better. Washington Post deputy general assignment editor Swati Sharma recently wrote in a Nieman Lab article (bit.ly/2i8Z0Hx), “If your newsroom isn’t diverse, you’re failing at journalism… If we don’t have reporters who vary in race, religion, economic status, and education, we will fail a core journalistic mission of capturing the pulse of our nation.” In today’s volatile climate, we can’t afford to lose the voices that are rising to be heard. Voices that want to report on immigrant stories, the Black Lives Matter movement, and equality rights. Now more than ever, the public is looking for a trusted source of information. The more voices we include, the more we become that source.—NY

CORPORATE OFFICES (949) 660-6150 FAX (949) 660-6172 EDITOR-IN-CHIEF Jeff Fleming jeff@editorandpublisher.com MANAGING EDITOR Nu Yang nu.yang@editorandpublisher.com GRAPHIC DESIGN Meredith Ewell ASSISTANT EDITOR Sean Stroh sean@editorandpublisher.com CONTRIBUTING EDITORS Rob Tornoe, Tim Gallagher Matt DeRienzo SALES AND MARKETING CONSULTANT Wendy MacDonald, ext. 231 wendy@editorandpublisher.com CLASSIFIED ADVERTISING SALES Jon Sorenson (800) 887-1615 FAX (866) 605-2323 classifieds@editorandpublisher.com SUBSCRIPTION SERVICES (888) 732-7323 CIRCULATION MANAGER Amelia Salazar amelia@editorandpublisher.com CIRCULATION ASSISTANT Rick Avila PRODUCTION Mary Monge TECHNOLOGY DIRECTOR David Kelsen DIGITAL DIRECTOR Bryan Sheehy DIRECTOR OF ADVERTISING/OPERATIONS Janette Hood, ext. 201 janette@editorandpublisher.com

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comments ))) Drone Reporting Raises Questions Seems like an economical, commonsense way to get the aerial footage that formerly would have required renting a plane or a helicopter. Some privacy issues may arise, however. (“Reaching New Heights,” March 2017) Are you going to send your drone over Tanglewood to photograph concert crowds and possibly spoil a symphony with noise? Will celebrities be fair game for drone spying whenever they venture outdoors? Would the owner of an estate, or even an ordinary dairy farmer, be entitled to shoot down a drone that ventures into his airspace? TOM BROWN

Submitted on editorandpublisher.com illustration by tony o. champagne

Don’t Blame Social Media for the Rise of Fake News I agree that file sharing and social media comes and goes. Facebook, Twitter, Instagram, Myspace (whatever) will eventually go away and be replaced by something else. (“Shoptalk: Social Media is No Longer a Safe Place,” March 2017) But, I believe it is wrong to try and blame that on fake news. “Coffee Shop” talk has always been crap and misguided opinions. It always will be. That is all social media is. Fake news is a whole other issue. Traditional media has become nothing more than a marketing tool for international corporations, crooked politicians, and a very few, very rich families. All the efforts trying to put the “fake news” label onto online social conversations is an indication that this is true. Social media is not “news.” It is the conversation people are having about news, or the lack of it. If we start doing our jobs right, the social conversation will change. MIKE HAMM

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Local Newspapers Losing Local Content Another significant factor driving circulation numbers down has and remains forced information sharing between large newspapers and the much smaller 6 |

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community newspapers, hence eroding local autonomy and print space for local newspapers. (“Road to Recovery,” March 2017) Once meant to serve the communities they represented, small newspapers have devolved into generic entities of their larger sisters, and at the end of the day, why subscribe to a local newspaper that no longer carries local news and content? The financial reality that strategized an overthe-board proliferation of forced shared content has simply made the community newspaper obsolete. DAN D. SEGUIN

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Media Ownership Rules Need to be Enforced There is very little in this article to support the optimistic headline. (“Road to Recovery,” March 2017) The Canadian newspaper industry is in dire straits and it’s a direct result of the federal government failing to enforce media ownership rules. The greedy (largely) U.S. hedge funds that own Postmedia are bleeding the company dry and will leave its desiccated corpse to blow in the wind of a democratic landscape sorely lacking in meaningful journalism. DEBORAH RICHMOND

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Platforms Have a Harder Time Controlling Fake News Publishers also have Section 230 immunity with information on its websites—like reader comments—where some people have threatened others or made derogatory comments. (“Critical Thinking: With the Proliferation of ‘Fake News’ Appearing on Social Media Sites, Should Companies Like Facebook and Twitter Be Protected?” March 2017) The difference between newspaper publishers and Facebook or Google, for example, is that publishers generally take down these offending or false comments when they receive a complaint. Platform distributors believe they are not “media” companies so therefore they have no control over “fake news” claiming that the “algorithm” decides. But, the algorithm is developed by human beings. Both of these platform distributors can do a better job of downgrading fake news and uplifting real news, produced by real journalists. Our democracy will be a lot better off if they did. PAUL

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Send us your comments nu.yang@editorandpublisher.com “Comments,” Editor & Publisher, 18475 Bandilier Circle, Fountain Valley, CA 92708 Please include your name, title, city and state, and email address. Letters may be edited for all the usual reasons.

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2017 CALL FOR ENTRIES Begins June 5 Entry deadline: Aug. 25, 2017

2017

Honoring the Best in Digital Media The EPPYTM Awards, presented by Editor & Publisher, honor the best in digital media across 31 diverse categories, including excellence in college and university journalism. Now in its 22nd year, this international contest has broadened its scope and also includes categories for investigative features, mobile apps,

For more information, please contact: Martha McIntosh at martha@editorandpublisher.com

videos, webcasts, advertising/marketing, photography and community service. Entries to the EPPYTM Awards are judged by a panel of notable figures in the media industry, chosen by the staff of Editor & Publisher.

Enter at eppyawards.com

editorandpublisher.com

the A section VOLUME 150

FOR THE MONTH OF MAY 2017

ISSUE 5

> Look Ahead

Story Highlights Highly allows readers to share the most interesting parts of a story By Sean Stroh

t’s a situation all of us have likely found ourselves in at some point in time. You’ve come across an intriguing article and want to share it but are doubtful anyone may actually read it, especially if the story is a longer one. With Highly, users can highlight and share the main points of a story, allowing others to quickly grasp the context and essential components of an article. The free tool is available as an extension on Chrome and Safari and as an app for the iPhone and iPad. “Highly is purpose-built for sharing the important parts of any story—for passing along that feeling you got when you read the passage,” said Andrew Courter, Highly co-founder. “Highlighting gets people on the same page, fast.” The online highlighter has a social aspect to it as well. After creating an account, users can share highlights with their friends on Highly and other social networks such as Facebook and Twitter. There is no limit to the number of public highlights a user can post. “People have been very gracious, sharing kind words and offering lots of ideas for us to pursue,” Courter said. “When they find us—a company focused on sharable web highlights and building a consumer-grade app—they’re quite vocal about what } Andrew Courter, Highly co-founder they want. We love 8 |

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} Users can share story highlights with other friends on Highly as well as Twitter and Facebook.

ways to bring the tool to their readers. to listen and learn.” “A number of high-end publishers—the According to Courter, the tool has Atlantic and New York Times come to strengthened the relationship between mind—have shipped then shelved their own the reader and the writer, as Highly users highlighter platforms,” Courter said. “Readregularly tweet their highlights and mention ers won’t ever make a habit of highlighting the story’s author in their posts. Even some if they can’t use it across properties, and we of the authors themselves, Courter said, have are 100 percent focused on helping readers informed him of the value that comes with share the parts they love.” uncovering the most engaging portions of a For more information, visit highly.co. story they wrote. “It’s funny to think that these brilliant writers have gone most of their careers without really knowing which lines or ideas have struck a chord with readers—now they can see it plainly, and they’re giddy,” Courter said. “The same goes for newsrooms and editorial teams alike. Imagine the stories they’ll tell now that they have this feedback loop.” This year, the company will be working with a cross-section } Highly encourages readers to highlight and share. of publishers to experiment with editorandpublisher.com

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the A section

When Print and Digital Team Up Community Impact Newspaper and Texas Tribune form content sharing partnership

hen Community Impact Newspaper and The Texas Tribune, a digital first non-profit media organization, began considering the possibility of working together, the two sides were quick to agree upon one shared common goal—providing quality, unbiased journalism. By partnering, the pair could also benefit from what the other did best. Founded in 2009, the Tribune’s focus revolves specifically around public policy, politics, government and statewide issues, all of which affect residents regardless of what part of the state they live in. Meanwhile, with coverage from 22 hyperlocal monthly newspapers across more than 34 communities, Community Impact provided an opportunity to reach and engage more readers than ever before. The concept came to fruition with Community Impact’s March edition, which featured briefs by the Tribune on the paper’s “At the Capitol” page. The briefs ran alongside the paper’s original content examining sanctuary cities and how counties across Texas were handling the issue. “We did this partnership because we  David Arkin, Community Impact  Emily Ramshaw, editor-inNewspaper chief content officer chief of The Texas Tribune recognized that

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readers really like quality state content,” said David Arkin, Community Impact’s chief content officer. “Adding Texas Tribune to our print and digital products will create more value for our readers because of what they write about and their brand recognition.” Online, Arkin said Community Impact plans to feature Tribune articles in its state legislature section (communityimpact.com/section/at-thecapitol/). “We’re also looking at how to take state-level content they write in areas like environment, health and transportation and have that featured on our sections for those areas as well,” he said. Additionally, the two organizations intend to organize a single event together later this year for the business community, most likely in the Austin region. “I’m absolutely thrilled for the opportunity to spread the Tribune brand far and wide by way of Community Impact’s incredible reach and readership,” said Emily Ramshaw, Texas Tribune editorin-chief. “We’re so grateful to them for being open to what is already a fruitful relationship.” Despite the ongoing cuts being made by many newspapers, particularly in the newsroom, Arkin emphasized that the partnership was part of Community Impact’s intentions to grow—not downsize. Last year, the company built a $10 million press next to its headquarters outside of Austin and currently distributes copies to 1.7 million people. Over the past six months, Community Impact has seen its page views and online audience triple. “We aren’t doing this partnership because we are shrinking. It’s actually the opposite. We are a successful and profitable business not looking for the next opportunity to cut costs,” Arkin said. “We’re looking to invest and are seeking smart opportunities and partnerships. If other newspapers seek partnerships, they should do it because the content is truly adding value.”—SS

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the A section

Arts and Culture in the City of Angels Los Angeles Times launches new print magazine, DesignLA, this month

or well over a year, Michael Wollaeger had an idea brewing in his mind for a print magazine dedicated to the burgeoning art, design, architecture and fashion worlds of Los Angeles. So when his vision aligned with the Los Angeles Times’ own interest in expanding its coverage in these categories, it seemed only natural for the pair to team up for DesignLA. The glossy premium edition is set to debut on May 21 with a second issue planned for the fall. As former executive editor of Architectural Digest, the world’s leading design publication, and as a longtime resident of Los Angeles, Wollaeger brings a wealth of knowledge to his new role as editorin-chief of DesignLA. “Los Angeles, and really Southern California as a whole, is experiencing a development boom. At the same time, the city is coming into its own as a world-class center of arts and culture,” Wollaeger said. “We see DesignLA as a companion to the Times regular Saturday, Hot Property and Image sections—a seasonal reference for visionaries, trends and style resources—that readers can return to throughout the year, on their coffee tables and } DesignLA will consist of more than 150 pages and be delivered to about 600,000 Los Angeles Times Sunday home-delivery subscribers.

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in their bookshelves.” The magazine’s content will come from a blend of Times staff writers and contributing editors with features on a range of subjects such as residential and commercial architecture, landscape design, and profiles on individuals and institutions moving the art and fashion worlds forward. DesignLA will be distributed to roughly 600,000 Sunday homedelivery subscribers, with an expected readership of 2 million. Wollaeger said the team is planning for at least 150 pages and “a healthy editorial-to-advertising ratio.” “There’s been strong interest from Times advertising clients, while agencies and businesses that haven’t advertised with paper before have also expressed interest as well,” he said. “The subject matter lends itself well to reaching an audience that’s particularly interested in the people, organizations and businesses that shape our home lives, collective environments and culture.” By launching a specialty print product like DesignLA, Wollaeger is confident readers will want more and look to the Times to bring it to them. “Newspapers are incredibly important today, perhaps now more than ever. Finding new ways to engage with readers is essential, given the current trends in the publishing industry,” Wollaeger said. “If we can create additional reasons for people to subscribe and more value for that subscription, it strengthens the paper as a whole. Plus, it also opens up new opportunities for advertisers.” –SS

> Did You Hear? “I’ve seen journalists come and go over the years. They complain about lack of money, long hours, lack of notoriety and lack of appreciation. Some have even been surprised to come to work in their finest shoes, only to walk through the muck that’s sometimes necessary. This is why authentic journalists ring true. They emanate from people who care about news, care about community and care about finding or preserving the journalistic means to connect them.” } Nancy Hastings, staff writer, Hillsdale (Mich.) Daily News

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the A section

Making an Impact

The Ada News creates philanthropy board to help local nonprofit

} Ada News philanthropy board member Richard Bailey discusses financial matters at Abba’s Tables.

or all the challenges newspapers continue to face, they still can serve as powerful tool to affect change, particularly at the local

level. In fact, the prickly climate afforded the staff at the Ada News in Oklahoma an opportunity to take a long look at their own role within the community and the ways in which they could improve upon it. After a feature story about Abba’s Tables, a local nonprofit dedicated to feeding the hungry, was published by the News, it prompted the newspaper to reach out and offer a helping hand. To oversee the campaign, the paper formed a philanthropic board, consisting of the leadership team, members of the business community and anyone else who wanted to join. “Our time is valuable and many times the thought of doing great things within our communities is far down on the list,” said publisher Amy Johns. “I decided it was time to move it to the top.” By the middle of March, the News was already in the early stages of addressing the non-profit’s two greatest needs—volunteers and money. Abba’s Tables provides evening meals during the week for people who would editorandpublisher.com

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} Boxes of donated food sit on a dining table at Abba’s Tables.

otherwise go hungry. However, the facility relies primarily on volunteers to both cook and serve meals. The annual costs for the organization total nearly $65,000. According to Johns, some of the newspaper staff have recently volunteered and will continue their duties on a regular basis. “I was nervous not knowing what to expect but once dinner approached, I could not quit smiling. You felt by the end of the night that you impacted someone’s life,” advertising director Maurisa Nelson said. “I can’t imagine what these people would have done for food if this charity didn’t exist. We get so caught up in our own lives we forget to help those that need it.” The board plans on hosting a charitable giving financial seminar as well as a fundraising event pitting two local rival high school basketball teams against each other. “We are also in the early stages of developing an outreach to businesses in the community that might participate in payroll deductions which will generate ongoing monthly revenue for Abba’s Tables,” Johns said. “Overall, the organization has already seen an increase of new volunteers which is great to hear.” Though the paper originally intended to change the board and charitable organiza-

} Stainless steel kitchen appliances stand ready at Abba’s Tables.

} (From left) Amy Johns, publisher, and Maurisa Nelson, advertising director, of the Ada News, speak at a meeting regarding Abba’s Tables.

tion every quarter, its members decided not to attach a timetable to any specific project, and instead, focus on the work at hand. “That’s been the biggest lesson so far,” Nelson said. “We’re putting out a daily paper on top all of this and so we quickly realized that we can’t do the work we want to do if there’s a timeline to it.” –SS MAY 2017 | E & P

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the A section > Wise Advice

From the Archive

 Nadine McBride

“What’s the best piece of business advice you’ve ever received?” This business gem came to me from my dad who started and ran a manufacturing business. A successful business cannot be stagnant; owners must encourage and embrace change as the world around us changes. Keep your eye on the big picture, what it is that you are providing to your end users, and deliver your products to them in ways that are most effective and convenient for them. Be creative and utilize the new technologies available. This advice can be applied to many businesses but is specifically applicable to the media industry today. Nadine McBride is the president and publisher of The Bulletin, in Norwich, Conn. Following a career in accounting, she joined The Bulletin in 2008 as controller and assumed the role of publisher in 2015. 12 |

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 Otis Booth Jr. (left), Los Angeles Times operations director, and James B. Grider (right), production superintendent, escort George S. Dively, chairman of Harris-Intertype Corp., on a tour of the automated composing room. Dively’s company made the tape-actuated Monarch lincasting machine pictured here. This photo originally appeared in the Jan. 11, 1964 issue of E&P.

LEGAL BRIEFS School Board Member Sues LNP Media Group

As reported in LNP, a Manheim Township (located in Lancaster County, Pa.) school board member has sued LNP Media Group, its executive editor and two reporters for a series of stories he claims unfairly accused him of violating state transparency laws. In his lawsuit, William Murry alleges that several articles and an editorial resulting from reporting based on a leaked recording were defamatory. The suit also alleges that the newspaper’s decision to report on the information in the tapes violated wiretapping laws. Last year, LNP reported on the contents of a recording made during a non-public executive session held by the school district’s board of directors discussing the resignation of its superintendent. Murry is seeking unspecified monetary damages, punitive damages, a retraction and removal of the stories from LancasterOnline.

Santa Clara Weekly Publisher Files Lawsuit Against Former Reporter

According to San Jose Inside, Santa Clara (Calif.) Weekly publisher Miles Barber is suing a former reporter for defamation and libel. In his lawsuit, Barber claims Robert Haugh spread “numerous false statements” through his website, Santa Clara News Online. Barber also alleges that a column written by Haugh portrayed himself as a misogynist who unjustifiably criticized the city’s female mayor and council members. As a result of Haugh’s commentary, the lawsuit claims the Weekly has lost ad revenue and “now has its business relationship with Santa Clara imminently threatened.” Additionally, Barber alleges he has “suffered reputational harm impairing numerous business ventures” from the “egregious false statements of fact.” Barber is seeking compensatory and statutory damages as well as attorneys’ fees.

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Flexibi

the A section

SAY WHAT?

Tornoe’s Corner

New Vocabulary for the Modern Era

Influencer (noun): a person who has the power to influence many people, as through social media or traditional media “In the early years of the new millennium, the influencer phenomenon saw hoards of young women and men abandoning their day jobs to try their luck at social media fame.”

Flexibility:Flexibility-E&P-7.875x5.187 1/15/16 —Anya Georgijevic, The Globe And Mail 10:04 AM Page 1

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the A section

 Parade magazine is now included in the Sunday print editions of 21 USA Today Network markets.

Entering New Markets USA Today Network adds Parade magazine to 21 of its newspapers

MG/Parade has welcomed Gannett, parent company for USA Today Network, to its long list of newspaper distribution partners across the country. The partnership formally began in March, when 21 USA Today Network newspapers began including Parade magazine in their Sunday print editions. Some of the newspapers include: the Arizona Republic, Milwaukee Journal Sentinel, Rochester Democrat and Chronicle, Des Moines Register, Indianapolis Star, Asbury Park Press, Fond du Lac Reporter and Green Bay Press Gazette. “Parade has always been the Sunday magazine newspaper readers look forward to each and every week since 1941,” said Dave Barber, executive vice president of newspaper relations for AMG/Parade. “It has been said that Parade is the ‘jelly donut’ in the Sunday newspaper—the content is always colorful, entertaining, informative, uplifting and fun. We deliver readers a dose of entertainment and pop culture coverage, supplemented by inspiring stories and content designed to make life and community connections more meaningful.” The weekly magazine typically contains one main feature article as well as regular pieces, such as “Parade Picks,” a collection of new things to buy or try; “Personality Parade,” which profiles celebrities; and “Stay Healthy,” a series of longevity-boosting tips based on the latest research. Talks with Gannett began last year with their acquisition of more than a dozen E.W. Scripps Co. publications, said Barber. For many years, Parade was carried in all Scripps-affiliated newspapers.

“The addition of these major metro Gannett newspapers fit strategically with the markets needed for our target audience and advertisers.”

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Over the course of several months, Gannett and AMG/ Parade discussed the markets that would be a good fit for both companies. As a result of the partnership, Parade will add nearly 1.5 million of new print circulation. According to Barber, the feedback from readers in the selected markets was almost instantaneous. “There have already been emails from readers to some of the Gannett newspapers thanking them for adding Parade and we couldn’t be more thrilled,” Barber said. “The addition of these major metro Gannett newspapers fit strategically with the markets needed for our target audience and advertisers.” AMG/Parade currently distributes its content in all Tribune, McClatchy, Advance, Lee, Cox and GateHouse newspapers. In addition to Parade, the company offers nearly 150 consumer sports, home, TV Times Listings, and specialty magazines available for newspapers’ promotional premium and bonus days. –SS editorandpublisher.com

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critical thinking

If you have a question you would like to see addressed, please send it to sean@editorandpublisher.com.

J-school students and industry vets tackle the tough questions

“Many media organizations have a public editor on staff, and the University of Toronto’s student newspaper, The Varsity, recently hired its first one. Should other college newspapers follow suit?”

Some major newspapers like The New York Times have a public editor who acts as a liaison between readership and the newsroom. Typically, this person is the biggest critic of editorial content. They may also address concerns that readers may have about content. However, some tend to think Nikole McKibben, 24 time and resources are wasted on the senior, University of New position, or that it provides no realistic Mexico (Albuquerque, N.M.) value to the team. McKibben is a journalism I see having a public editor at a colmajor. She is a news reporter lege newspaper as the perfect way for and advertising representative for the NM Daily Lobo. young journalists to flex their creative muscles, and engage with student readers in an effective and unique way. In other words, this person can be the glue that cements the audience and the newsroom together. This is how you create loyal readers and build a sustainable brand. Consistency is particularly hard on campus newspapers because most students only attend college four to six years, and are unlikely to keep reading once they leave. Ideally, the public editor position at a college newspaper would be held by a person with a lot of experience as a reporter in the field. The candidate would also have to familiarize themselves with the college newsroom in order to ensure that the newspaper stays relevant, engaged, and transparent. Ultimately, creating a consistent, effective news team is the best way to engage readers. If the NM Daily Lobo had a public editor, the person would be responsible for writing editorials based on the newsroom’s recent content. Topics could include breaking news, letters to the editor, or political cartoons. Another responsibility of the public editor could be to measure reader engagement through social media and surveys, which are effective ways to determine the perception your newsroom is giving. The position should give personality and clarity to the newspaper, making it more personable. Some may argue that a public editor blurs the lines between the promotional side of media and the newsroom. Though if the public editor can effectively create an environment that fosters discussion on content, there should be no concern regarding where the newsroom’s loyalties lie. The public editor should provide transparency for the student paper, not a veil to cover it. If looked at as a longterm investment, this position could increase the quality of your college newsroom. editorandpublisher.com

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Over the course of my journalism career, I’ve watched the enthusiasm for a public editor or reader advocate ebb and flow among newspapers. Throughout, I’ve inclined toward a view that I’m unsure newspapers—or their readers— benefit from a public editor. Bob Ashley, 68 I fear the public editor can be a convenient editor, The Herald-Sun way for top leadership of a newspaper to (Durham, N.C.) avoid dealing with hard questions—or just Ashley started his career inconvenient questions—from sources, readworking at a weekly as a ers and other constituencies. high school student. He And with no real power to effect change, has worked at papers in North Carolina, Pennthe public editor can be something of a dead sylvania and Kentucky. end, perhaps giving a reader some assurance she or he has been heard, but not really attacking whatever root problem or institutional lapse may have led to the complaint. That’s not to say public editors—and there have been many great ones at some of our finest newspapers—have not provided thoughtful reflection and the very skepticism about journalists that we as journalists bring to our daily craft. And my reservations don’t necessarily suggest that a public editor might not provide a valuable function at a college newspaper. College journalists are plunging into a news delivery world that is undergoing dizzying change. Our audience as news organizations is expanding and has the potential to expand even more—but in ways virtually unknown a decade or more ago. And the price of entry into the world of news dissemination has shrunk to practically zero, so news—or, too often “fake news” or at least news subject to none of our longstanding efforts at validation— can land on our tablets and phones with oceanic volume. Could a public editor at a college newspaper provide a valuable bridge between audience and news organization? At a time when young men and women are forming news-consuming habits that will persist into adulthood, can a public editor be a conduit who helps affirm the values of sober newsgathering and distribution to skeptical audience and help young journalists hear more clearly those concerns? A while back I wrote in my newspaper that the idea of helping students attain “news literacy” was “gestating in many places as educators and others try to help news consumers not only identify “fake news” but also recognize the through-the-looking-class fake charges of fake news popular with, among others, our new president.” If a public editor could help in that endeavor, it could be a pioneering initiative that could translate more broadly.  MAY 2017 | E & P

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photo of the month

EQUALITY FOR ALL  Francine Orr/Los Angeles Times Margaret Prescod, one of the organizers, becomes tearful as she participates in the rally for “A Day Without a Woman” in downtown Los Angeles on March 8, International Women’s Day. Similar events were staged throughout the country and worldwide. © 2017 Used with Permission.

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Send us your photos! E&P welcomes reader submissions for our Photo of the Month. sean@editorandpublisher.com.

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data page 2017 Publishers Confidence & Technology Report WHAT DO YOU ANTICIPATE AS YOUR GREATEST REVENUE GENERATING SOURCE ONE YEAR FROM NOW?

WHAT IS YOUR WILLINGNESS TO WATCH A DIGITAL AD IN ORDER TO READ AN ARTICLE/VIEW A VIDEO?

Based on 185 respondents

Based on 236 respondents

Not important

Important

Events

I will not watch a digital ad to see free content

Very important

48%

33%

6.8%

25.4%

Low

19%

Medium Video

57%

Subscriptions

15%

Digital marketing

18%

Mobile app

33%

37.7%

30.1%

76% 48%

36%

High

10%

WHAT IS YOUR WILLINGNESS TO PAY FOR SPECIAL DIGITAL CONTENT?

34%

19%

Based on 236 respondents I will not pay for special digital content

45%

11%

Low Website

27%

68%

Medium

33%

High Print ads/inserts/ classifieds

4% 7%

53%

89%

Source: 2017 HubCiti Publishers Confidence & Technology Report, January/February 2017

Fake News in the Digital Age Based on a survey of 266 adult U.S. residents

I Will Click on a “Questionable” Headline… IF IT’S FROM A NEWS SOURCE I TRUST

1 Strongly Agree

10.9% 12.4%

IF ONE OF MY FRIENDS POSTED IT ON SOCIAL MEDIA

Strongly Disagree

23.3%

18%

11.3% 19.5%

25.9% 20.3% 32.7%

25.6% Source: “Faux News in the Digital Age,” Reynolds Journalism Institute, January 2017

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How U.S. Children and Teens Get Their News WHERE DID YOU GET YOUR NEWS YESTERDAY? Based on a survey of 853 U.S. children and teens ages 10 to 18 who use the internet

Family Social network

TV Teacher or other adult

Friends Website or app

Radio Newspapers

None of these

45% 38% 37% 35% 31% 26% 19% 8% 14%

Source: “News and America’s Kids,” Common Sense Media, survey conducted January 2017

Average Length of Facebook Video From Top News Publishers Based on analytics from Jan. 15-Feb.15, 2017

Engagements (Millions)

Live Video Count

Avg. Duration

24.8 24.5 22.9 20.8 16 12.9 7.11 6.88 6.38 4.7 2.3

0 7 2 2 0 0 3 0 2 0 6

0:01:07 2:50:22 0:29:13 0:55:33 0:01:46 0:01:01 0:40:58 0:00:55 0:48:21 0:01:27 0:56:55

Daily Mail Fox News CNN ABC News AJ + NowThis BBC News ATTN: BuzzFeed Mic The New York Times

Source: NewsWhip Analytics editorandpublisher.com

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industry insight

Cultivating Relationships How story comments can help sell subscriptions By Matt DeRienzo

n tackling a problem that’s been around almost as long as news organizations have been publishing on the web— toxic story comment sections—a Knight Foundation-funded project could help solve a much bigger one: How to get individual readers to pay for local journalism. The Coral Project (coralproject.net), run by a team from the Washington Post, the New York Times and the Mozilla Foundation, has been developing reader engagement tools and a major story commenting platform aimed at elevating civic discourse around the news and helping news organizations reclaim conversations that have 20 |

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moved to social media. Story comment sections can range from an irrelevant, trolling bickerfest, to a racist, mysogynistic dumpster fire. The worse they get, the more likely newsrooms are to ignore them, when ignoring them in the first place made them what they are today. The Coral Project is aiming not just to “clean them up,” although that must be the starting point. It sees great opportunity for publishers to use story comments (and related reader engagement functions, such as surveys and user-generated content) to strengthen and broaden their customer base.

People who comment on stories are obviously engaged with your brand, are more likely to be subscribers, and visit your website more often and read more stories than those who don’t. They’re visiting you regularly, but you never say hello and never get to know them. Researchers have also found that the toxic, abusive nature of story comment sections leads to fewer comments and fewer commenters, meaning that your failure to censor comments that cross a line, or ban abusive trolls, is keeping other people away. (People who are, no doubt, less likely to engage in abusive behavior themselves, and editorandpublisher.com

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more likely to be women or members of minority populations.) So we’re ignoring the customers who do show up, and not even seeing the ones who have stopped coming because the environment is unsafe. A more holistic approach would see the story comments as a customer relations management platform. It would start with hitting a reset button that includes banning abusive behavior and abusive people, a commitment to interacting with readers, and actively listening. The Coral Project’s free platform could be a great start for many publishers. But then, why not track your most prolific and most respected/helpful commenters, and integrate this information with your subscriber database? Create a “potential” subscriber list and start to intentionally move people up a ladder of engagement with your organization. The occasional reader is the potential

regular reader. The regular reader is the potential commenter. The commenter is the potential source for a story or crowdsourcing project. The most engaged and loyal are prospects to help pay for your news coverage through a subscription, or some kind of membership program. Maybe subscribers or members are placed in a different tier, and their story comments go up on the site without advance moderation by staff, or carry other privileges. A handful of publishers have experimented with allowing only paid subscribers to comment. It’s an interesting idea, but misses the opportunity to introduce people to what you are doing and then convert them to paying supporters. Growing reader revenue as a hedge against the major challenges of advertising right now is a big priority for most publishers. And there are opportunities beyond subscriptions or memberships—including paid newsletters, a live events business and

selling merchandise. Story comments could be a starting point in cultivating relationships with, and knowledge of, the individual readers who will make or break these opportunities.  Author’s Note: In addition to funding The Coral Project, the Knight Foundation also provides significant financial support to LION Publishers, a nonprofit organization that employs the author.

Matt DeRienzo is executive director of LION Publishers, an organization that supports local independent online news publishers from across the country. He is a longtime former newspaper reporter, editor, publisher and corporate director of news.

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business of news

Going on the Offense It’s time to remind readers that journalism is a noble profession By Tim Gallagher

veryone from George Washington to Vince Lombardi has used a variation of “The best defense is a good offense.” Maybe it’s time for journalism to drop its defensiveness and go on the offensive. The popular theory is that “the media” is a black magic cabal whose members meet regularly to shake its secret handshake, ties its socks in inverted knots before tossing them into a bonfire and then decide “the liberal media agenda.” Survey after survey shows that the public believes we are biased and display a bias when we report the news. And now the most powerful official in America is reinforcing these beliefs. Those who have worked inside newsrooms know that while there is often 22 |

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“group think” that needs to be challenged, most journalists are ethical, independent and are proud of working in an industry that helps strengthen American democracy. We are not the enemy of the people. And we need to tell them why. I opened my Sunday morning paper in Ventura County, Calif., and saw a remarkable example of how well we do this and how important we are. If there is any profession under attack more frequently than the news media it is local police agencies. The Ventura County Star assigned nine journalists to spend the night on patrol with police officers from agencies across the county. In addition to creating some compelling stories for

the Sunday paper, the move exposed the police—and the public—to the journalists and how they do their jobs as disinterested observers. This is important. In our fight back against being labeled as “fake news” purveyors and enemies of the American people, we need to tell the public just how ethical most journalists are and how they conduct their business without bias. How many people have you surprised in your career by telling them what gifts you cannot accept? In other industries, it is the standard practice among vendors to reward good customers with gifts—tickets to sporting events, for instance. Journalists can’t take those gifts. The public does not know this. I had many news sources ask editorandpublisher.com

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me, “How much will this story cost?” What other industries appoint ombudsman or customer representatives assigned to right whatever wrongs the journalists might have committed? Ever tried to get a hospital or an auto dealer to admit they made a mistake? The “self-check” in many of these industries is that telephone survey after purchase that asks you to rate them from one to 10. It’s just not the same. And can you name another industry that puts a physical and figurative wall between the part of the business that brings in the money (advertising) and the part of the business that brings in the customers (news)? We often take approaches that directly affect our bottom line and we do it with honor. Seasoned journalists have written articles that caused advertisers to stop advertising. And the journalists kept their jobs. The antiseptic life of journalists would shock many Americans. The public

should know that journalists cannot: zz Accept an honorarium while speaking to a group that has a political agenda and tries to influence you. zz Take even the slightest bit of information from another writer without properly acknowledging it. zz Serve on a non-profit board doing community good if that service would affect your news coverage or editorial writing. zz Engage in political activity either by participating in rallies or donating money. zz Make an investment based on the information you gather about a company while reporting the news. zz Threaten to use your position as a journalist to gain an advantage for yourself. zz Keep an arm’s length relationship with any member of the public (including influential news makers)

who might try to influence your news coverage. If only we could take our readers on a ride-along to show them that this is an important and even noble profession. But we will not win their trust by trying to outshout our opponents. We’ll win by convincing them that journalists work hard, honestly and without improper influence. We need to go on the offensive. 

Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.

Sold: 5 Daily Newspapers and 18 Weeklies Dix Communications daily newspapers in Wooster, Kent, Alliance, Ashland, and Cambridge Ohio. Cribb, Greene & Cope is pleased to congratulate the Dix family on their sale to GateHouse Media.

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John Cribb

Gary Greene

Randy Cope

JCribb@Cribb.com 406.579.2925

GGreene@Cribb.com 434.227.0952

RCope@Cribb.com 214.356.3227

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digital publishing

Connecting Voters with Their Government After releasing Trump’s tax returns, what’s next for David Cay Johnston and his news site, DCReport? By Rob Tornoe

ack in March, an angry President Trump jumped onto Twitter to attack a journalist, something he’s done with dependable frequency during his brief tenure as commander-in-chief. Trump was upset that award-winning journalist and author David Cay Johnston, who the president labeled as a reporter “nobody ever heard of,” shared a copy of his previously unreleased 2005 tax return on MSNBC’s “The Rachel Maddow Show.” Johnston hasn’t exactly spent his nearly 50-year career as a journalist toiling in obscurity. He won a Pulitzer Prize back in 2001 for the New York Times for stories exposing loopholes in the U.S. tax code. He also covered Trump’s rise in Atlantic City during the 1980s and 1990s for the Philadelphia Inquirer. In fact, Trump actually met and sat down for an interview with Johnston in June 1988. Back then, Johnston had heard 24 |

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rumors around Atlantic City that Trump didn’t know anything about the casino business. So using “Columbo” as inspiration, Johnston asked Trump a question about craps that was intentionally and obviously false as a test to see if the casino owner would correct him, or take the bait. “Trump immediately embraced my falsehood in his answer, very much how a physic would,” Johnston said. “That sort-of thing works on normal people, but it doesn’t work with cops or journalists.” During the interview, Johnston peppered in three additional questions that were deliberately false, and in each case, Trump embraced the falsehoods in the questions and shot them right back in attempt to make it seem like the casino mogul knew what he was talking about. “I left that first interview saying, ‘He’s a con artist,’” Johnston said. Johnston broke many big stories about Trump during his tenure reporting on

Atlantic City, including a scoop that Trump wasn’t actually a billionaire, as he often claimed. Even after moving on to other outlets and covering news beats, Johnston kept tabs on Trump. In June 2015, when Johnston was home watching Trump announce his presidential candidacy, he knew what many pundits and experts at the time only joked about—that this time, the reality TV star was serious. “I wrote a piece for the National Memo titled ‘21 Questions For Donald Trump,’” Johnston said. But to his growing frustration, he couldn’t get any of his many friends working at major news outlets to seriously ask Trump any important questions, even as it become clear Trump had a legitimate chance to win the Republican primary, not to mention the presidency. So Johnston, with the help of several friends, launched DCReport (dcreport.org), a small non-profit news site which actually crashed the night he revealed Trump’s tax editorandpublisher.com

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returns. Despite the crash, the much-talked about scoop helped raised the profile of his startup, which aims to take a step back from the “he said, she said” style of political coverage and focus on a deep dive into the intersection of politics and policy. “We cover what Trump and Congress do, not what they say,” Johnston said. One story reported on a surprise move by the Department of Agriculture to remove information about inhumane “puppy mills” it usually publishes every year. Another exposed a quiet move by the House “they buried on page 35” to allow public land to be given away to private industries. “The reason I started the site was to report stories like this, that no one else out there is covering,” Johnston said. “And it matters. It really matters.” One of the core features of DCReport is an “Action Box” that provides links to official proceedings and contact information, so readers can contact relevant politicians and public servants directly to let their opinions be known. In the case of the public land story, Johnston published it before the bill was taken up by the Senate so people could read it and contact relevant parties before it became law and offer their input. “My theory is if people begin to learn that they can speak directly to their government, the government can learn they are being watched,” Johnston said. “This influences their behavior and forces them to act in the public good.” For now, the stories are written by reporters who are paid a nominal fee for articles. Johnston currently employs four full-timers on a shoestring budget of less than $8,000 a month, mostly from donations made by readers giving small amounts. But Johnston hopes to raise $3 million from a combination of individual donors and foundation grants, which would allow him to grow the staff to about 30. But one thing Johnston won’t do is run advertising. “I view this thing as a way to help create a connection between voters and their own government, and if that means I don’t take a salary from this, so be it,” Johnston said, who is currently working for free. editorandpublisher.com

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For now, the site is focusing its reporting on a couple of key areas the Trump Administration have eyed major policy changes, including the Environmental Protection Agency and the country’s access to healthcare. Immigration, civil rights and government regulation are also key areas of focus for Johnston’s in-depth but limited reporting team. Despite the constraints, DCReport has been able to break some big stories in its brief tenure. In addition to Trump’s 2005 tax return, the site was among the first to report that a Russian oligarch, who had previous bought a Florida mansion from Trump, shadowed Trump’s campaign plane to at least three U.S. cities during the presidential campaign. DCReport also broke the news that Commerce Secretary Wilbur Ross has deep financial ties with close associates of Russian President Vladimir Putin. “We were ahead of everyone, including the New Yorker,” Johnston said of the 10,000 word report (with 105 footnotes), which was written for a nominal fee by James Henry, a lawyer and an Edward R. Murrow Fellow at Tufts University’s Fletcher School of Law and Diplomacy. Johnston is optimistic he can raise enough money to make DCReport a sustainable outpost for in-depth public policy journalism, but the site has a larger mission in mind. “Every other big paper and news site always refers to the government and the Constitution,” Johnston said. “I’m sorry, but we own it. It’s our Constitution, and it’s our government. If my site can help people remember that, than I’ll consider it a success.” 

Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.

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production BY JERRY SIMPKINS

IS YOUR PRESS CREW READY FOR THE NEXT STEP?

Photos courtesy of Jerry Simpkins

A roadmap to developing skilled press operators

 Experienced press operators are important to every printer’s success. Whether you’re developing your own or hiring from outside, strong leadership and communication are essential to each operator’s growth.

ow skilled is your press crew? Do they have the necessary skill set for their position? Are you compensating them fairly? Are they earning their keep? Are they helping your organization move forward or are they mired down in the same bad habits that have slowed your growth for years? This and more is what you should be asking on a daily basis of your press operators. With all these questions, you’ve got to get 26 |

started somewhere. It’s important to develop levels for the operators on our crews. Not everyone starts at the top, not everyone advances at the same rate, and developing key personnel can be hard work. In order to accomplish the goals of the organization, your crew(s) needs to have a clear understanding of what is expected of them. In order to do this, establishing “levels” within the job of press operator is necessary. After years of putting together teams

and realizing what is needed to be successful in the press area, I sincerely believe that structured levels of press personnel makes good sense. How you determine the skills of each individual employee needs to follow standards and measures. In order to develop these standards (and develop crews), putting specific expectations in the form of a job description is necessary. Clear communication is essential when setting goals. Without specific job requirements it’s like telling someone to drive from New York to L.A. and not giving them a map, GPS or any further instructions; eventually they might get there, but most will give up on the way and the ones who do make it will end up frustrated, late and confused. Let’s face it, the hiring process is expensive and time consuming; we want employees to be successful for not only the good of the company but to make our jobs easier and allow us to become more productive. Interviewing is a challenge; stepping through the H.R. hoops, background checks, calling references, etc. When we finally make the decision to extend a job offer the process of training begins, and it can be a long, tedious, expensive process. Regardless of if you’re hiring from outside the organization or developing homegrown stock, the process remains the same. So first figure out how many skill levels you need. Everyone you hire isn’t going to come with the same experience, skill set or ability. You will need to determine how

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} Offset presses are complex pieces of machinery. It takes time to learn and become proficient at their operation. Experience at progressive levels is beneficial to both the company and employee and contribute to the growth of the operator.

many stepping stones it’s going to take to get to the point of press “expert,” and how long you’re willing to groom individuals to reach that point. My recommendation is to establish four levels for your pressroom operation, outside of supervision/management. For the “on the floor” operators, the folks who get the hands-on job done, I’d set-up the following levels: Roll Tender/Reel Room Operator, Press Operator Level 1, Press Operator Level 2 and Press Operator Level 3. As individuals grow their skills through experience and graduate up through the levels, there will be tasks that will appear similar. Keep in mind that as individuals build on these skills we’ll introduce new requirements as well, and the expectations continue to grow.

Roll Tender/Reel Room Operator If you’re a pressperson now, you’ve probably started at this level. It’s critical to understand that in any successful pressroom, you’re truly the backbone of the team. Sloppy work and missing pasters shuts down the entire operation. You can have the most experienced press operator on press but without hitting your pasters things are not going to go so well. This may be considered an entry level position but without someone who can master this operation the rest of the pressroom is doomed. One of the first things this individual needs to learn is obviously how to make a paster (patterns/nose tabs/bridge tape). Whether you’re using a straight-line, a “V” or a “W” management needs to have a specific diagram showing exactly how to position a paster. I’m not going to go into the entire training process, but again communication is critical, and if you don’t work closely with this individual and really focus on the details, you’re simply going to end up with a frustrated and untrained person and churn through this position on a regular basis. Allow this person to become successful through proper training and clear instructions; they could be your next Master Press Operator in a short period of time. Focus is a key in this position. I’ve seen more often than not that

the individuals who fail in this position don’t establish consistent work habits, forgetting things like airing up the shaft, forgetting bridge tape or just not following standard SOPs. It’s a position in which the simple things count. How long you allow for this person to become proficient at their job is up to you; I believe they should be able to perform the job with a minimum degree of supervision within a month, depending of course on the individual. Before we get into more specifics on these positions, I’d like to touch on education and experience. I’ve interviewed individuals with advanced college degrees who couldn’t string a lead or set ink if their life depended on it. I’ve also interviewed individuals who dropped out of high school who have the mechanical ability, common sense, work ethic and desire to become a pressroom supervisor and more. I believe that work ethic, mechanical ability and common sense are three of the most desirable traits in a successful press operator. So if H.R. hands you a job description with a requirement for education, hand it right back. Previous experience is another piece of the puzzle that often comes into play. While a job description may require specific press experience, I’ve found many excellent candidates who have above average mechanical ability and skills outside of the printing industry who take to press operations like a duck to water. Don’t shortchange yourself, the company or the applicant by sticking to what’s worked in the past. With more and more skilled craftsmen getting out of our trade and less and less qualified press operators available, don’t be afraid to take a chance outside of the box when hiring your next operator.

Level 1 Press Operator If you’re lucky enough to find someone from another shop with experience on a press (web or sheet) this is where you want to start them. Likewise, if you find an individual with a tremendous mechanical background with strong work ethic and even stronger

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} A mock-up of a paster pattern for an 11-inch web and a 22-inch web. Hanging material near reel stands to assist press personnel helps to ensure standard operating procedures are followed.

common sense (as previously described) they are a perfect candidate for this level. But, let’s not forget the roll tender who you’re developing, another excellent candidate for a step up in your press operation. These are often folks who moved into press from the mailroom and have the necessary skills to excel on press. If possible, this individual would benefit most by working alongside a more experienced press operator. They should be familiar with the details of the job within two weeks and able to become proficient in their duties within three months from the start of service then continue to grow with an eye on the next level within a period of nine months to a year from the point of hire. They should understand the importance of hitting deadlines and have the flexibility to adapt to any new procedures on press. This is the point that they should begin to develop a remedial skill set on electronics you may have on press; i.e. ink systems, registration systems and water systems. They should become familiar with the basics of your console and how each affects the printing. At the same time, individuals at this level should learn basic press operations, simple folder set-up, basic web paths, and adjusting trolleys and general maintenance. It’s also important they learn to respect the equipment; i.e. safe operation; inching the 28 |

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press, locking up plates safely and accurately, where the stop buttons are, etc. Another important but often overlooked skill to develop at this point is communication. Not only listening and deciphering the supervisor’s requests, but having the ability to explain what challenges they see on press to other operators and supervisors. The learning process needs to continue and the only way it can is with detailed two-way communication.

Level 2 Press Operator Before moving to this level, the supervisor/manager has actually had some time to observe the individual and evaluate their abilities. Some learn faster than others; although I’ve established a rough timeline of a year at Level 1, it’s important to realize there is no set time to move into this higher level. Some are ready in six months; others can take substantially longer. You’ll know when it’s right and likewise you’ll know when it’s too soon (even when the individual thinks it’s time enough). While I find it’s great to sit down and run through how far the individual has advanced, I prefer a “show and tell” on press. Most of the time by now you’ll realize how far the person has grown, but having them go through the press alongside you is a great opportunity and can be beneficial to nip any bad habits in the bud before they develop

into long-term problems. When moving to the Level 2 Press Operator, the following job functions are essential:

Basics skills zz Ability to properly set ink zz Spotting plates in the correct position/

imposition zz A clear understanding and ability of

page configurations and web paths zz Maintaining correct ink and water bal-

ance to run a dry sheet with crisp color reproduction zz Maintaining color registration and proper setting of ink zz Understanding press gain/dot gain and how to minimize

Secondary skills zz Mastering all prior skills from previous

positions zz Understanding all preventive mainte-

nance operations and cleaning/maintenance of press zz Operating the press in a safe and efficient manner zz Ability to skillfully operate clamp truck and forklift (basic skills should have been mastered before this point and testing/certification should be in place)

Basic responsibilities zz Keeping a safe, clean and orderly work

area zz Assisting in the development of other

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pressroom personnel zz Meeting deadlines zz Filling in where necessary at all levels within established skill

sets zz Webbing up press zz Assisting/locking-up plates zz Maintenance/cleaning ink fountains, blankets, etc. zz Maintenance/changing blankets, socks, rollers, etc.

And of course the disclaimer—any other duties as deemed necessary by the supervisor/management that contribute to the overall success of the team.

Level 3 Press Operator At this point, the operator has a minimum of two to three years of experience and should be proficient in all areas of offset press operations. Obviously, they should be a strong asset to the team, the organization, and their supervisor. They should be able to fill in for the supervisor as necessary and considered someone that operators in training can look to for expert guidance. Many believe that it takes five years plus to achieve this level, I fall back on “it depends on the individual.” I’ve seen press operators who through poor management have been elevated to this level who should still be on level one. I’ve seen others who are capable of achieving this level in two years and others who might not get there in 10 years. While so much depends on the training and supervision, the biggest factor to the success of any press operator is that individuals desire to be successful and grow in their skill/career. I’m not going to attempt to step through the requirements of this position. The qualifications and skill set is so similar to that of the prior level it’s not worth doing so. Of course the degree of work should be taken up a notch, an understanding of the press and printing processes should be mastered, they should be a mentor to others in the pressroom, they should be capable of any and all advanced press operations (such as striping rollers or setting iron to iron), and produce quality products while achieving deadlines on a daily basis. The position description will read very much like Press Operator 2 except the expectation should be to have mastered all skills and operations learned previous to this point. This is the top of the line press operator who is preparing to either step into a supervisor position or has developed skills that may make them attractive to another company. You want to develop operators to this point so that they can help to take your pressroom forward, but you also must face the fact that with these skills they are also marketable to other organizations that may attempt to steal them away. All I can say is do everything you can to hang on to the good ones. The ones you’ve put your time and training dollars into and the ones who know your press best. It’s tough to hire in skilled labor at this level so if you’ve put the energy (and investment) into getting them there, fight to keep them.  Jerry Simpkins is vice president of the West Texas Printing Center with Morris Printing Services, LLC in Lubbock, Texas.

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3 QUESTIONS WITH… Anita Fasbender, regional operations director, Independent Record, The Montana Standard and The Mini Nickel

What has been your greatest challenge and how did you overcome it? In 2012, we decided to move the creative production of our ads to an offshore studio. I had concerns that we would not be providing our customers with the same great design and customer service that they had come to expect. However, the transition proved to be fairly invisible to the customer. We worked closely with our ad reps and addressed any ad that came back to us below expectations as needed. In the long run, we gained tremendous efficiencies and are now able to provide our customers with next day proofs—something that was not always possible before this transition.

Where do you see the future of print production? Our daily print product is extremely valuable to our community. And although preferences as to how people consume this product have changed over time, I still believe the printed product remains invaluable to a core group of our readers. If everyone chose to get their news online, print would already be dead. But as with books and magazines, there is something to be said for holding the printed product in your hand. However, as some readers choose to consume more information electronically and newspapers shift resources to accommodate—regional press facilities will continue to be an attractive option for many publishers.

What printing technologies are you most excited about? Several years ago, our sister paper in Butte made the difficult decision to shut down their local presses and print their daily product in Helena. Because of the consolidation, our production facility was able to upgrade the press, implement a CTP (computer-to-plate) workflow, and purchase automatic splicers. These advancements provided tremendous efficiencies for both newspapers. Regionalizing production can cause some uncertainties in the beginning, but the transition also provides great opportunity to advance current technologies available to all newspapers. Anita Fasbender has worked at the Independent Record in Helena. Mont. for 25 years. As regional operations director, she supervises press, creative design, HR and IT for the Record, The Montana Standard in Butte, Mont. and The Mini Nickel in Bozeman, Mont.

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} America East attendees enjoy Casino Night, sponsored by Brainworks.

} Beaver County Times executive editor Lisa Micco (left) and publisher Tina Bequeath visit the E&P booth.

} Washington Post media columnist Margaret Sullivan was this year’s keynote speaker.

} The “In Search of New Revenue Streams” panel included (from left): Ben Beaver, business development manager, Second Street; Mike Orren, president, Speakeasy Agency; Herald-Standard publisher Bob Pinarski and SWC Properties broker Scott Cavinee; Eileen Beavers, Pittsburgh Post-Gazette marketing promotions manager; and Tim Brennan, VP, Recas Strategic Development, Local Media Association.

} Derek Milne of News Hub Media was the lucky winner of the exhibitor raffle prize.

America East 2017 Annual conference focuses on local journalism and digital transformation By Nu Yang

his year, more than 800 registered attendees gathered in Hershey, Pa. April 10-12 for the America East Media Business and Technology Conference, administered by the Pennsylvania NewsMedia Association. Washington Post media columnist Margaret Sullivan was this year’s keynote speaker. Sullivan, who previously served as New York Times public editor and editor of the Buffalo News, spoke about the importance of local, regional journalism and how the business model needed to be fixed in order to save local journalism. “We’re doing the best we can,” she said. “But we need to do it with a sense of urgency.” The program this year covered a wide range of topics. According to PNA vice president of association services Tricia Greyshock, there were a record number of speakers—more than 100. Sessions included community newspapers doing things right, technology

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trends to watch, developments in mobile, keeping end-of-life production equipment going, creating new revenue streams, and best practices in video. In addition, there were 74 exhibiting companies on the tradeshow floor. “This year’s conference had something for everyone—the program lineup and content focused on critical issues and opportunities facing the industry, such as technology trends, learning to leverage legacy products, user experience and design, product and project management, mobile, new revenue and much more. We’ve already heard rave reviews from attendees regarding this year’s programming,” said PNA president Teri Henning. “We look forward to providing another valuable, interactive, economical experience for professionals in the news media industry.” The next America East conference is set for March 12-14, 2018. For more information, visit america-east.com. editorandpublisher.com

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} Washington Post managing

editor of digital Emilio GarciaRuiz speaks about the innovation taking place at the newspaper.

} The “News on the Go: Developments in Mobile” panel included (from left): Steve Florio, strategic account director, Sharethrough; James Kober, senior director of ad operations, Newsday; Brian Handly, CEO and co-founder, Reveal Mobile; Yancy Douris, business intelligence director, Calkins Media; Tim Buss, director for creative, product and UX, Calkins Media; and moderator Madeleine Tierney, digital projects coordinator, Calkins Media.

} The “Keeping End-of-Life Equipment Going”

production panel included (from left): Julius Neto, production and transportation director, Hartford Courant; Tom Riley, director of maintenance and facilities, Philadelphia Media Network; Dave Pressler, vice president of production, Houston Chronicle; and moderator Dan Cropley, solutions manager for newspapers and commercial inserting, Muller Martini.

} Tom Stegman and Meg Wolsiffer of Gannett Imaging and Ad Design Center

} The “Small But Mighty: Community Newspapers Doing It Right” panel included (from left): Jeremy McBain, executive editor, Petoskey News-Review; Heather Goodwin Henline, publisher and general manager, The Inter-Mountain; and Aimee Atteberry, publisher, C-VILLE Weekly.

} Dan Cropley and Cathy Roberts of Muller Martini

} Pennsylvania NewsMedia Association president Teri Henning welcomes attendees to the conference.

} The “More Than Making It Look Good: User Experience and Design” panel included (from left): Patrick Thornton, senior director of user experience and strategy, CQ Roll Call; Bradford Campeau-Laurion, chief strategy officer, Alley Interactive; Bri Piccari, president, American Institute of Graphic Arts; Meagen Finnerty, website producer, LNP Media Group; and moderator Patrick Kirchner, visual editor, LNP Media Group.

} Tom Dempsey (left) and Tom Truszkowski of Vision Data } Gary Markle (left) and Dana Bascom of Newzware/ICANON

} Rick Shafranek (left) and Cheryl Sutton of ProImage America give a product demonstration to Nick Kratsas, digital operation director of the ObserverReporter.

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} Pictured (left to right) are Mattias Sommerfeld of Lemonwhale, Mattias Rosberg of Tulo, and Per Ostlund of Roxen

} Tom Dressler (left) and Matt Griffin of PCF/Dart MAY 2017 | E & P

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Sunday Newspaper

The

Experience

Why the Sunday print edition still reigns supreme for publishers

illustration by tony o. champagne

By Sean Stroh

t’s Sunday morning, and I’m getting ready to read the news, but I’m not picking up my cell phone or booting up my laptop. I’m picking up my hefty 100-plus page Sunday edition of my local newspaper. As someone you would consider a millennial, you might find it hard to believe that’s how I choose to spend my Sunday mornings. Of course, since we no longer have to wait for the news of the world to come solely from the pages of a newspaper, and consequently, we seem to be busier than ever before, why spend what precious time we have with them? Though I was never able to witness the golden age of newspapers, I can now attest to something else that still remains quite special—the Sunday newspaper experience. It’s combing through the different sections, enjoying all the non-news related components, such as the comics and the coupons, where the experience differentiates itself from any other day of the week. Each Sunday morning, my routine consists of devoting an hour or two away from other distractions, with complete focus on absorbing the news I may have missed out on during the week. Admittedly, I can often find myself falling completely behind the never-ending news cycle by Wednesday, but Sundays give me a chance to play catch up. It’s a part of the week I generally look forward to, and try to relish, in the midst of a busy schedule.

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Sunday Newspaper

The

Experience

 Dick Fuller, Toledo Blade director of circulation

 Lynn Hamilton, Arkansas Democrat-Gazette president and general manager

In other words, my Sunday newspaper experience is a concoction of everything I enjoy the most: reading a physical print product filled with news I can trust at a leisurely pace while finding the occasional dollar saving deal. However, as much as I’ve enjoyed having a paper waiting for me every Sunday, I couldn’t help but wonder why? And better yet, what are newspapers doing to maintain the quality of their Sunday print editions?

Rediscovering the Value of Print To my surprise, one newspaper discovered several years ago that people like me weren’t necessarily as rare as one may think. A few years ago, the staff at The Blade in Toledo, Ohio, was determined to figure out the digital side of things, particularly when it came to growing its online presence. Naturally, the general presumption was that they were doing what the readers in their market not only needed but wanted. The newspaper’s leadership ultimately decided the best way to better understand their audience was through several focus groups organized into three age groups: 29 and under, 30 to 50, and 50plus. Each group was composed of at least a dozen or so people. For a month, every person was given the daily task of looking at the paper’s website as well as the print edition delivered to their front porch. “We were fully expecting them to tell us that they just weren’t into the print product and only wanted to see the digital stuff,” said Dick Fuller, director of circulation. “But when they came back in and we debriefed, almost everyone across all three age groups said they really enjoyed the Sunday paper. The youngest group emphasized how impressed they were by all that was inside the print edition on that day.” 34 |

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 Michael Wanbaugh, South Bend Tribune local news editor

 Peter Noel Murray, Ph.D., consumer psychology

Another surprise? Those print coupons found inside the newspaper were preferred over the mobile versions, especially amongst the under 30 age group. “A common response we got was that the act of going through the print coupons was almost like therapy,” Fuller said. “They didn’t want more stuff on their phone or have to print anything out. We received answers like that even though we know the interviewers were trying to push them more on the idea of digital.” Suddenly, a new question arose for The Blade: What would happen if they tried to grow their Sunday print product? At least on paper, the trend had been anything but growth, with the Sunday circulation number steadily declining 4 to 6 percent every year up until that point. With the revelations brought to them by the focus groups, Fuller said the staff recognized it wasn’t too late to reverse course. Since shifting their approach back toward growing their Sunday print edition, the paper’s circulation has risen from 98,156 in 2014 to just under 100,000 in 2016. Having been told firsthand how beneficial the coupons and inserts were for readers, The Blade made a concerted effort to shine a light on the considerable amount of savings during their marketing campaign that followed. Soon, billboards, social media, and even billing statements featured the slogan: “The paper that pays for itself.” “Newspapers need to continue to capitalize on their Sunday print edition. It’s not only about the content that is valued by the reader but the whole experience itself,” Fuller said. “In today’s world people talk about not having time for this or that, but on Sundays there is usually time to look at the paper. Even if someone may not have the time during the day, they can save it for later that night or the next morning since it’s not necessarily all breaking news or deadline type news.” editorandpublisher.com

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 Mario Garcia, CEO of Garcia Media

 Scott Embry, Post and Courier advertising director

Time Well Spent If there was a day to maneuver through the congested, oversaturated news market, Sunday would be the best day to it. The time factor is there, but it’s just a matter of if newspapers can effectively capture the attention of potential readers and do so in a consistent manner. At The Sunday Times in London, a recent advertising campaign accentuated why that valuable time should be spent with their Sunday paper. Called “It all starts with The Sunday Times,” the campaign appears across TV, radio, print, film and online platforms. “Sundays are now a day of action rather than relaxation and we are now making decisions for the days, weeks and years ahead,” Catherine Newman, chief marketing officer, said in an announcement. “The Sunday Times is uniquely positioned to help its readers make those decisions by providing them with actionable information and ideas. That is why our readers are a uniquely engaged and loyal audience who spend over 93 minutes with the paper.” Back in the U.S., newspapers are finding that the Sunday print product is still an attractive option for readers before they start the work week as well. Lynn Hamilton first joined the Arkansas Democrat more than four decades ago, and was there to witness what he describes as a “newspaper war” with the Arkansas Gazette. The “war” ended in 1991 when the assets of the Gazette were sold to WEHCO Media Inc., parent company of the Democrat. The paper was then renamed the Arkansas Democrat-Gazette. A considerable factor of importance for the surviving paper, Hamilton said, was the strength of the Sunday edition. “The readership in that Sunday paper was a big part of the reason that we were able to survive that war,” said Hamilton, who now editorandpublisher.com

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 P.J. Browning, Post and Courier publisher

 Jim Moroney, Dallas Morning News publisher and CEO

serves as president and general manager. “Frankly, it’s just traditional for us to put out a really good Sunday print product.” He acknowledged that the paper had “more Sunday subscribers by far” compared to daily subscribers, and estimated that number to be somewhere between 140,000 and 145,000. For Hamilton, the Sunday experience offers more than just the physical act of holding something in your hands. “If you look at the trend on e-books, people have tried them and now sales of those devices are going down because a printed book is truly easier to read. We feel newspapers are the same way,” he said. “You can open up a broadsheet page and quickly see all the headlines in front of you instead of scrolling around on your iPad. Eventually, there may be some digital device that is invented that comes along that clearly is superior but it’s not out there yet.” So what exactly makes their Sunday product standout? Sunday editor Terry Austin alluded to the trust their readers have, and can take comfort in, with the paper that arrives at their doorstep. “We’ve always tried to do the same thing: Give readers as much world, national, political, state, county and local news, sports and more as we possibly can, keeping it up to date and free of slant and misinformation. The rise of social media and internet sites makes that job much harder and all the more vital,” Austin said. “Our Sunday paper helps break through the minefield of distorted reports.” A similar mantra rings true at the Dallas Morning News, where readers are provided with a sizeable amount of news content. “When we compare our news hole to other newspapers in the country, we are very near if not at the top of the number of columns of news that we publish on Sundays throughout the year,” said Jim Moroney, publisher and CEO. “I think in a lot of ways that Sunday edition gives your subscribers a sense of how your business is doing, and the health of the paper as a whole.” MAY 2017 | E & P

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Sunday Newspaper

The

Experience

 The Blade emphasized the hefty amount of coupon savings as part of its promotional campaign aimed at expanding the Sunday print edition.

Meanwhile, some newspapers have expanded their Sunday print editions in neighboring markets. Last November, the South Bend Tribune in Indiana began publication of the Elkhart Connection, a six to eight-page broadsheet consisting of columns, features and Q&As regarding the nearby city of Elkhart and Elkhart County. The special section is inserted into the Tribune’s Sunday paper and delivered to roughly 3,000 subscribers in Elkhart County. “We chose the Sunday paper as the home of Elkhart Connection because of its broader circulation scope and expanded news, enterprise, sports and feature coverage,” said Michael Wanbaugh, local news editor. “Our top objective was to create a buzz in the Elkhart community with our coverage, and the feedback we’ve received thus far is encouraging.” In Charleston, S.C., the Post and Courier launched a similar type Sunday print expansion in the Columbia and Myrtle Beach areas. “Readership statistics show that people spend more time with the Sunday paper and you’ve seen publishers take advantage of that by offering more to read,” said publisher P.J. Browning. “I don’t see that changing any time soon.” The paper plans on printing an additional 5,000 copies for single copy purchase only before eventually offering home delivery in targeted areas within the two markets. “Our Sunday edition continues to be the cornerstone of our franchise,” said Scott Embry, advertising director. “While it’s too early to estimate the long-term revenue impact, the expansion has provided us a platform to grow new and existing relationships.” 36 |

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Connecting Emotionally with Readers and Advertisers After just a few weeks of becoming accustomed to having my Sunday paper delivered to my door, I started to recognize that there was an emotional connection there, not just a thirst for news that played a part in making my experience so special. Peter Noel Murray, Ph.D., who specializes in the psychological drivers of consumer behavior, noted that emotion is in indeed what drives all consumption, including where we choose to get our news. “The fundamental question should always be what is the emotional connection between the consumer and the product? And what can be done with that to create strategies that work for the business?” Murray said. “I just have a feeling that this question hasn’t been asked with newspapers—maybe it has but I’m not aware of it.” The physicality of the print experience can’t be overlooked either. According to Murray, studies have shown that people do enjoy sitting down and having something to hold in their hands to read. It’s an area of strength from a psychological point of view that print products continue to possess over digital media. “That level of engagement creates a greater, more positive experience,” Murray said. “Plus, from an advertiser’s point of view, it has a lot of benefits when it comes to recall of a product.” Although Murray hasn’t worked specifically with newspapers, he has witnessed firsthand how well his print magazine clients have connected with millennials. editorandpublisher.com

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“This younger audience is finding something in print magazines that is emotionally satisfying,” Murray said. “I think there is a sense that millennials are turning toward truth and validity with this notion of fake news. That is why nostalgia has hit a chord with them because there’s something that is taking the experience to a deeper level with a more firm foundation.” The recent resurgence of vinyl record sales, which reached a 25-year high in 2016, is a prime example of a positive emotional experience, Murray said. “For audiophiles, there is a specific quality that vinyl holds that has been lost in digital reproduction,” he said. “The same thing is possible for newspapers. This idea that there is an expected experience of reading a newspaper perceived to be different yet more wonderful than going on your computer or smartphone.”

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In order to ensure that Sunday experience differentiates itself from the digital realm, Mario Garcia, CEO of Garcia Media, said publishers need to believe in what he refers to as the “luxury of paper.” “To capture that experience the content has to be special—borrow from books and magazines which always provided this more sedentary and meditative type of reading experience. Also make your Sunday product essential: prepare me for the week ahead, and remind me of the big topics of the past week that I may have missed,” Garcia said. “I must feel that reading this printed Sunday paper is going to help me, to advance me, to make me wiser—while having fun with it.” When it comes to advertising, Garcia noted that thinking outside of the box remains just as critical. “Advertisers are waiting for Sunday papers to become more innovative.

Try sponsored content, which can bring a world of new content of interest to readers, while allowing the newspaper to monetize via a different way of doing advertising.” Garcia also emphasized the importance of not romanticizing print to a point where it becomes a detriment, but rather treat it is as part of the overall brand of the newspaper. The concept of a having a healthy Sunday print edition, alongside a strong digital presence during the week, comes to mind. “I advise my clients to start giving their weekend/Sunday editions its proper identity now, for when there is no Monday-Friday print edition, a day that will come sooner or later for all, although not at the same time,” he said. “Concentrate on storytelling first, then telling stories differently in different platforms. The Sunday newspaper can be where the innovative laboratory begins to accomplish all of this.” 

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DRIVING DIGITAL

GROWTH With online advertising on the rise, how can newspapers find, train and keep this new crop of sales reps? By Sharon Knolle

he need for digital sales reps in the newspaper industry is sky-rocketing but finding—and keeping—those reps on staff is a tough challenge for most media companies. “There’s just such high demand,” says media analyst Gordon Borrell. “People are paying premium rates for good digital sales reps. Everybody is trying to recruit them. You can expect them to be called on by a recruiter a couple of times a year at least.” Another stumbling block: The new digitally savvy generation that employers are desperate for may not consider the newspaper biz as appealing as a company like Apple or Google with their famous millennial-friendly perks. But newspapers haven’t given up. They recognize the importance of digital sales, and if they want to succeed, they need to focus on recruiting these reps. “Digitally savvy reps and digitally focused reps are more important than ever for our business model,” said Brad Boggs, senior director of interactive sales for the Post and Courier in Charleston, S.C. “I think it goes without saying that upping the ante on digital sales is critically important for the future of our industry.”

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DRIVING DIGITAL

GROWTH

} Brad Boggs, Post and Courier senior director of interactive sales

Peter Newton, chief revenue officer at Gatehouse Media, who is still in the midst of hiring 100 or so digital-only reps, said that’s a new trend for Gatehouse, but one that’s very likely going to continue. “They’re critical,” he said of this new sector of salespeople. “More than half of all advertising spend is all digital. And that portion is growing the fastest, so we need to be keeping pace with that. We’ve got a big gap to close and most other newspaper companies are in that same boat. It’s vital. There’s no other way to put it.” So how do you find the best digital sales reps? And once you’ve got them, how do you keep them on staff? E&P talked to Borrell, Boggs, Newton, and other industry experts about what methods are working best for them in this ever-changing field.

The Competition Will Be Fierce While digital sales reps can demand sky-high salaries, digital ads sales aren’t yet on pace with the money brought in by traditional print, according to Borrell. 40 |

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} Lana Champion, Florida Times-Union vice president of sales and marketing

“There’s not as much money to pay these people,” he explained. “Which means the next person who’s going to give them $5,000 a year more in salary or benefits, they might jump ship.” Digital sales take more time—and more staff. Besides costing more, digital reps also need to spend more time with the client and keep up to date with the latest terminology and technology. “Digital is far more complicated than broadcast advertising or print,” said Borrell. “Digital media has so many tentacles to it that when a rep goes to sell digital, they really have to know this alphabet soup of terms, from SEO and SEM and things like click-through rates. There’s so much that comes along with it, so they’ve got to spend a lot more time with the advertiser and do a lot more listening to be able to craft all the facets of a good ad campaign.” Lana Champion, vice president of sales and marketing at the Florida Times-Union in Jacksonville, concurred. “Digital sales require a higher level of ongoing learn-

} Mark Lane, Morris Publishing Group vice president of sales

ing as well as strong critical thinking skills. Digital reps have usually got to put in more time and effort than their print counterparts.” She pointed out that the new territory can also be daunting: “Highly experienced sales reps don’t want a position without a book of business.” Borrell added that with digital sales “about 80 percent of the work that you have to do is after the sale, as opposed to selling traditional media, where most of the work is upfront.” No more sell the ad, sign the contract, run the ad, and you’re done. “During the campaign, you have to make some changes and restructure things. If Google or Facebook changes their algorithm overnight, you might be dead in the water with your campaign. So you’re going to have to respond and monitor the campaign as it’s running,” he said. Fortunately, for most sales reps, it’s usually a tech support staff that handles those kinds of follow-ups. “The sales rep sells the program, then somebody handles the placement of the ad, a programmer selects editorandpublisher.com

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“Digital reps have usually got to put in more time and effort than their print counterparts.” } Gordon Borrell, Borrell Associates CEO

the targets that the ad is going to appear in front of…it takes a village to implement digital advertising,” Borrell said. Mark Lane, vice president of sales at Morris Publishing Group in Augusta, Ga., admits one of the challenges of attracting the best digital sales reps is that the newspaper industry can be seen as “old-school.” “The up-and-coming digital reps are typically your next gen or millennials,” he said. “Millennials want flex hours and cloud-based solutions. They want a sense of belonging to a company that has a clear vision. They know nothing other than technology, so they look for companies that embrace technology, offer hybrid training and are continually updating their environment to the latest technology. “At Morris, we have tripled the number of digital only sales reps this past year and 2017 will be one of the biggest years for recruiting digital sales reps. To put it bluntly, it’s the difference between life and death of our business. Period.” Borrell also said the newspaper business editorandpublisher.com

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} Peter Newton, Gatehouse Media chief revenue officer and Propel Business Services CEO

can seem a bit stodgy. “If you’re a younger person and you really, really know digital, are you going to go work for a newspaper? That doesn’t sound too cool. A lot of newspapers have made their environment a bit more interesting, and tried to make it a little more hip, but people in their 20s and 30s just getting in to the marketplace would much rather go work at Facebook or Apple. (Newspapers) just seems like their father’s Oldsmobile to them.” And does print versus digital still exist on the advertising side? We heard two different opinions. “More and more we see the lines between the two are blurring,” said Boggs. “I don’t think we can separate the two anymore because if your print reps aren’t selling digital, then we are missing out on opportunities.” Lane disagreed. “Having separate print and digital sales models may not be easy to implement, but it’s critical. I don’t think that digital reps can appreciate the print products. I believe it’s easier to become

an expert in their respective areas. It is also beneficial the revenue the digital sales team is bringing in is new business and not up selling existing clients, whereas multi-media reps can continue to sell reoccurring and up-sell.”

Creating the Best Digital Sales Reps

Gatehouse Media announced late last year that the company was planning to hire 100 digital-only sales reps who’ll primarily be drumming up new business. But where were they going to find them? Newton told E&P, “We’re using primarily internal recruiters, which is not something we at Gatehouse have really done in the past. And that’s been a huge help.” Champion advocated using multiple recruiters, preferably local, as well as paying a recruitment bonus with a 90-day guarantee. Increasingly, social media is the best place to find reps who live and breathe in the digital world. Both Boggs and Lane MAY 2017 | E & P

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DRIVING DIGITAL

GROWTH “Digital advertising requires a high maintenance, consultative sales approach, so it is important everyone is well-versed in our product offerings and well-prepared for the field.” used LinkedIn as a resource for prospecting talented salespeople. “Social recruiting is taking over recruitment,” Lane said. “Candidates can find email and phone calls passé. We text the first interview, then set up a video interview. The final interview is the face-to-face. Facebook is another good way to recruit. We create a post then ask if anyone is interested or knows anyone to (private message) me.” But what if you’re in a small or rural market? Where’s your pool of digital reps? Borrell pointed out someone just out of college might not want to relocate to Fargo, N.D.—unless they already live there. “A good source in a lot of small towns are colleges,” he said. “Even if it’s just a community college, their students are willing to work part-time and (they can be) wonderful, fertile grounds for potential employees.” While the pool of applicants in a smaller setting might be considerably less, it’s also likely that the need for digital sales in the first place is also a lot lower. “There tends to have been less of a shift to digital in some of those smaller markets,” Newton observed. Champion hasn’t just turned to outside talent to round out her digital sales staff. “We have promoted two of our 10 digital-only reps from within our local sales department,” she said. Boggs also believed in promoting from within, when possible. “We are identifying our best sellers to make sure they understand the importance of advancing digital and that has been successful for us. If a candidate shows the hunger, desire and sales acumen, we can teach the rest. A digital seller needs to be up to date on the latest offerings, but I can typically train and teach an eager rep on products if they have that self-starter mentality.” The interview process has also become unique. Besides being able to chat knowledgeably about SEO and fielding the usual questions such as “Why do you want to work here?” prospective digital sales reps might be asked to discuss much more personal matters. You might also expect to talk about loss (and perhaps about 42 |

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your favorite movie) at the interview. Both Champion and Lane have “What was the most significant loss you have experienced in your life?” on their list of questions with the candidate expected to explain what they learned from the experience. Other questions Champion has asked: “When do you stop pursuing a client?” “How do you research prospects before a call?” and “Have you ever had a losing streak? How did you turn it around?” Borrell favors a more populist approach. “I ask, ‘What’s their favorite movie?’ That’s the key to anybody’s psyche. If they say ‘Texas Chainsaw Massacre,’ you don’t want to hire them.” Also crucial: “If you’re hiring a digital media person, they should be very adept at social media. If they’re not on social media, you got a problem,” said Borrell. And should every digital sales reps be certified by IAB or another media association? Boggs said the Post and Courier not only makes sure each of their sales reps are certified via third-party vendors, but also internally. “They are put through an internal five-part curriculum with a real-life scenario presentation required prior to passing the course. Digital advertising requires a high maintenance, consultative sales approach, so it is important everyone is well-versed in our product offerings and well-prepared for the field.” Other the other hand, Borrell said, “I wouldn’t say it’s critical, because I don’t think the advertisers are really demanding it. But it can make them more attractive to the buyers of advertising.” He stressed it’s more important for digital sales reps—whether they’re certified or not—to be able to make digital advertising understandable and inviting to their customers who may have never taken the plunge before. When it comes to pay, everyone we spoke to said they offered their digital reps some combination of commission plus a flat rate, but that combination tends to be different than what their print counterparts get. Champion said, “We pay a base salary plus flat percentage rate editorandpublisher.com

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for digital sales,” adding, “Our commission plan is uncapped.” Boggs said his company offers “a competitive all-in compensation plan with high percentage commission payouts on new business.” “Since many digital reps are millennials, they may take a lower-mid salary base and work aggressively towards incentives and commission,” Lane said. “Millennials will choose a company with a lower salary if the company processes a proactive approach vs. a reactive approach.” “What you’ll find with digital reps is base salary as a percentage of total compensation is quite a bit higher than for traditional media reps,” Borrell explained. “Traditional media reps tend to be compensated much higher on commission. That’s riskier, so to keep a good digital rep, you want to make it less risky, you want to give them a higher base. That works out pretty well because the commissions on some of these digital sales can be low. Digital advertising is usually not as pricey as traditional media.” In addition to a paid training program, the Florida TimesUnion is big on “gamification.” “Our pay plan is seeded with multiple accelerators for monthly growth. Our gamification program rewards digital sales excellence

every quarter,” said Champion. “Another fun contest we held in 2016 was a quarterly digital award for every rep and manager who exceeded their quarterly goal. We celebrated at the end of each quarter by spending a Monday at a local spa enjoying spa services, lunch and a day by the pool. This was a great opportunity for the A players and became very popular among the staff.” Lane said prizes, celebrations and rewards through gamification is also popular at Morris Publishing. He also advocates for ongoing training, not just to rake in the money, but to help boost morale. “Digital reps are typically researchers, quick to review and quick to post on social media,” he said. “With consistent, relevant training, the digital rep with feel as though they own the knowledge and can then embrace the product making sales more passionate, which is how they like to feel.” Newton said, “You need to have good compensation plans that reward really good performance or you’ll lose them in this highly competitive market. And you need to offer them a lot of room and opportunity to develop in their current position or with future growth opportunities in new positions in your organization. And they need to be able to see what those opportunities are.” 

We Deliver In 2016, Dirks, Van Essen & Murray assisted in the sale of more than 155 publications in 19 transactions.

Our clients include independent owners and both large and small groups. Our services include sell-side and buy-side advisory, consulting and appraisals.

Dirks, Van Essen Santa Fe, NM

editorandpublisher.com

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t: 505.820.2700

& Murray www.dirksvanessen.com

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PROMOTING THE DIGITAL SUBSCRIPTION Newspapers learn to get creative to attract the online reader By Gretchen A. Peck

n December, a Nielsen Scarborough study suggested that in an average month, 169 million adults read a U.S. newspaper. They may be reading it in one or more iterations—in print, on the web, via a mobile app, courtesy of an e-newsletter or through a social media news feed. Since the researchers crunched those numbers, the business of disseminating news has been even more dynamic and opportunity-rich. The election of President Donald Trump inspired what is colloquially referred to as the “Trump bump” among news pros, and “alt facts” has gone from an Orwellian idiom to a wellspring of meme fodder. However, Trump’s rhetorical gamesmanship and his quest to rebrand media and the press as dishonest, untrustworthy and diminished—while portraying himself as the only true source of information—has been unsuccessful. His attempts to rebrand journalists and their publications have been ineffective.

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} Joseph Leong, Albuquerque Journal vice president and chief revenue officer

Case in point, while the president tweets about a “failing” New York Times, the newspaper relished in a flood of new subscribers. President and CEO of The New York Times Co. Mark Thompson told CNBC hosts in November that the newspaper has been afforded “an extraordinary surge in subscriptions” since the presidential election—10 times the increase in subscribers the newspaper had during the same period of time the previous year. He also revealed that they’d had less churn since the election, especially in the digital space. Since the “Trump bump,” E&P spoke with several news organizations on how they were dealing with the sudden influx of digital subscribers and how that has changed the way they conduct online marketing and promotions.

Asserting the Value Proposition At Hearst’s Connecticut Media Group, Kerry Turner, director of audience development, said that the “theme of facts” has been 46 |

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} Kerry Turner, Hearst Connecticut Media Group director of audience development

used in marketing campaigns for Hearst’s publications. “We believe, as do many newspapers, that our journalists are highly trained and follow ethics that other sources do not,” Turner said. “There is a lot of news out there, but it is important to encourage consumers to question the source of the news, and ensure that they are truly reading the facts.” On the Chicago Tribune’s website, when a reader lands on the paper’s home page, a prompt in the upper right corner of the page invites the reader to subscribe. Clicking it on it takes the reader to an offer page, where the headline reads, “As times change, the need for quality journalism doesn’t.” The poignant and timely message is followed by an infographic that distinguishes between the reader’s subscription options. If the reader hesitates and lingers too long on the offers-and-options page, a pop-up appears and makes a final no-nonsense appeal: “Get an 8-week trial of the Chicago Tribune for just 99¢.” The San Francisco Chronicle’s “subscribe”

} Suzi Watford, Wall Street Journal chief marketing officer

prompt takes readers to a similar page, where the options are all spelled out, and it, too, offers a timely and urgent reminder, “Journalism has never been more important.”

Creative Campaigns Not all audience-development campaigns have been due to Trump’s election or combating fake news. At the Albuquerque Journal, vice president and chief revenue officer Joe Leong reported that mobile push notifications have become an effective way of reaching current and potential readers. “In October 2016, we had about 5,000 users getting our push notifications,” Leong said. “We switched to a vendor called OneSignal, and now in April 2017, we have about 64,500 signed up with regular delivery of push notifications, without about a 4.5-percent click-through rate.” In February, the New York Times announced its promotional partnership with music streaming service Spotify. For $5 a editorandpublisher.com

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} A visit to Los Angeles Times’ website prompts a pop-up offer for a free opt-in to the newspaper’s email content.

week, new subscribers not only enjoy an all-access digital subscription to the newspaper’s content, but also have a year’s worth of access to their favorite music, which the news publisher pointed out is valued at $120 per year on its own. Last year, the Pew Research Center published “News Use Across Social Media Platforms 2016,” which revealed that 38 percent of U.S. adults rely on digital sources for news, including news websites or mobile apps—as opposed to 57 percent who said they get news from television, 25 percent who cited radio as a news source, and 20 percent who continue to get news from printed versions of the newspaper. In the same study, researchers also delved into the impact of social media for news publishers. It revealed that 62 percent of adults in the United States access news through social media sites, with Facebook crowned as the most popular site of this kind. Unquestionably, this presents a rich opportunity for news publishers to fureditorandpublisher.com

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} The Washington Post produces more than 60 email newsletters, including “The Post Most,” which delivers curated trending content straight to a reader’s inbox.

ther some goals. Social media allows news organizations to inform a community that includes subscribers and non-subscribers alike. Similarly, it enables them to engage an audience beyond a newspaper’s inherent geographic reach. From a marketing perspective, a social media presence can help build brand recognition, affirm identity and mission, and provide a new channel for delivering compelling messages that entice the audience to literally buy into the proposition. When social media users click-through to a news article discovered by way of a news feed, it represents an immediate opportunity to remind readers of the value of the content they’re about to read.

Digital Success at the Wall Street Journal The Wall Street Journal has seen recordbreaking membership growth, according to Suzi Watford, chief marketing officer. As of April, the newspaper had amassed 2.1 million paid subscribers. That’s a first-time

milestone, according to Watford, who noted that approximately half of those readers enjoy digital subscriptions. “We saw tremendous growth last quarter, particularly in digital membership, which increased 110,000 for the quarter—our largest quarter-on-quarter—and 252,000 year-on-year,” Watford said. “The election was undoubtedly an important event for us, as we decided to keep our paywall up, resulting in record traffic on WSJ.com, and the biggest week for organic subscription sales on record. “This, however, is just one piece of the larger puzzle,” she added. “Our growth has been driven by the Journal’s content and our approach to constantly iterating and testing around the digital experience, from social sharing to engage prospective members to testing turning off Google’s First Click Free across the site. We continue to see this impact our growth year-on-year.” Social media has been an effective audience-development platform, too. “Social is at the heart of our membership MAY 2017 | E & P

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} The New York Times recently partnered with the streaming music service, Spotify, to offer a co-subscription incentive to new digital subscribers to the paper.

strategy,” Watford said. “Giving members and journalists the opportunity to invite people to sample Wall Street Journal content is key. Our content is our greatest asset, and by using social sampling, we have doubled the size of our prospective pool while maintaining our audience and reach. It’s been about finding the right audience to drive to WSJ.com and getting them to read and sample content, and then convert to a paid membership.” Recently, the publisher introduced a series of short digital films called “The Face of Real News.” To attest there’s nothing fake about the journalism done at the paper, the series takes readers behind the scenes with reporters and editors. “(It) celebrates how the Journal’s stories are built, and highlights the groundbreaking reporting behind some of our biggest stories,” Watford said. “The goal was to engage our members and tell our story—reinforcing that the Wall Street Journal is journalism worth paying for. We felt, shining the spotlight on the work of our journalists was the perfect antidote to ‘fake news.’” The Journal was also one of the first news organizations to erect a paywall and send a clear message to readers that its content is valuable. The paywall went up in April 1996, Watford recalled. “Since then, there have been seismic shift in the ways that readers access, read and share content,” she said. “We’ve always believed quality journalism is worth paying for and continue to experiment with different ways to enhance the Wall Street Journal digital experience for our members, while also shaping new opportunities to introduce our content to new readers.” 48 |

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Inbox Incentives As a vehicle for distributing content and as a subtle marketing tool, email can be a great asset to publishers today. Far from a dated technology, email allows newspapers to parse and share content, often for free. As a marketing instrument, it can help build brand recognition and loyalty, even among non-subscribers. In best-case scenarios, a well-circulated e-newsletter converts those non-subscribers to paying customers. The Washington Post is a good example of a publisher leveraging email, delivering digital content to inboxes around the world. Currently, the news publisher has more than 60 opt-in email publications listed on its website—from general news and headline alerts to tailored, categorized content. There’s an e-newsletter called “Book Club” for bibliophiles, the cheeky-titled “The Monkey Cage,” for readers interested in commentary about politics and political science, and “The Post Most” curates real-time trending content that might include articles, video or photos. The publisher’s “Fact-Checker” digital publication provides “a weekly review of what’s true, false or in-between”—critical and timely. And when the never-ending need to fact check news takes its toll, readers can even decompress and re-center with “The Optimist,” handpicked stories that “inspire.” When readers click through to particular content found in an e-newsletter, it chauffeurs them to where the content is hosted on the website, and that ensures greater exposure for the ads sold into those pages. It also may lead them to compelling messaging about editorandpublisher.com

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} Hearst Connecticut Media Group produced this marketing graphic to remind readers that there’s an important distinctions between real journalism and fake news, like apples and oranges.

} After Hearst Connecticut Media Group produced this campaign, Amanda Milano, acquisition and retention manager, reported it was the best-performing acquisition promotion in the past six months. It ran in singlecopy papers and outperformed campaigns by 40 percent.

the benefits of a subscription—digital, print or a blend of both. At the Albuquerque Journal, email missives are opt-ins and free. Since the decision was made not to charge for e-newsletters, the daily publication grew by 6 percent, from 8,900 to 9,400 subscribers, Leong reported. The sports-focused e-newsletter is up by 15 percent; the email alerts with obituary information is up by an impressive 43 percent. And, since becoming a free publication, the newspaper’s “Business Insider” e-newsletter grew by 45 percent, from 2,113 subscribers to 3,075 by the first week of April this year, Leong said. In addition, his team has created an in-email banner ad position that the sales team will now sell, and several prospects have already expressed interest. Email has also been tremendously influential at Hearst Connecticut Media Group, where Turner said there hasn’t been an email marketing program in place since 2015. In the years since, email marketing has become a mandate. Readers can receive breaking news via email, or opt-in to receive content that’s hand-selected by the editor each day. “Implementing a robust engagement and acquisition email marketing program has been the single largest contributor to our improved subscriber retention,” Turner said. “Creating additional content newsletters is a current goal for the newsroom, as this will continue to be a way to entice more and more readers to build a readership habit with us. When you have a paper delivered to your doorstep each day, it’s a daily habit. Daily content newsletters are editorandpublisher.com

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much the same concept; the goal is to build the daily readership habit in a digital format.” Email publications are also the perfect channel to deliver other kinds of messaging, like the always-popular promotional giveaways. “I believe it’s important to engage with our consumers regularly, in a variety of ways,” Turner said, “so they look forward to receiving emails from us, as well as deepening our digital brand recognition. We do through emails that promote content, reader rewards and events.”

Bumps are Momentary While the president gets the branded credit for the “Trump bump,” the post-election phenomenon was more about culture than a singular cult of personality. It was a cultural awakening of sorts, a reaffirmation that as a nation and democracy, journalism is essential sustenance. For newspapers, time will tell whether the “Trump bump” was just a passing phase or a real, sustainable, climbing trend. In the meantime, the hope is that news publishers will continue to deliver truthful and honest journalism on every available platform.  Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@ gmail.com. MAY 2017 | E & P

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New York’s Queens Tribune recently ran a full-page ad titled “Trust” in their paper. “Our staff argued that it is important to hold the press accountable — but also that our nation’s leaders do a great disservice when they attempt to undermine an entire system of trust on which our news media is based,” said Queens Tribune’s editor-in-chief Nathan Duke. “Thankfully, as Editor & Publisher’s April cover story ‘The Enemy of the American People’ points out, the president’s attacks on the media are having the opposite effect of their apparent intent — a news revival. In times like these, it is more important than ever to have a press that can combat fake news, misinformation and alternative facts.” Thank you Queens Tribune, we couldn’t have said it better.

By Sean Stroh sean@editorandpublisher.com

NewsPeople

Mike Pride has announced he will retire as Pulitzer Prize administrator in July, a position he has held since 2014. Before coming to Pulitzer, Pride had a 40-year newspaper career as a writer and editor. He had his first byline in the Tampa Tribune in 1961. From 1978 until his retirement in 2008, he ran the newsroom of New Hampshire’s Concord Monitor, where he is editor emeritus. He was a member of four Pulitzer Prize juries and served nine years on the Pulitzer Prize Board until 2008.

George Rodrigue has been named president of the Plain Dealer Publishing Co. He will remain editor of The Plain Dealer in Cleveland, Ohio, a position he has held since 2015. Prior to joining the Dealer, Rodrigue worked as assistant news director of WFAA-TV in Dallas and as managing editor of the Dallas Morning News. Andy Williamson has been appointed editor of The Franklin News-Post in Rocky Mount, Va. He previously served as community editor for The Roanoke (Va.) Times. Before that, Williamson was a copy editor. Mary Ann Kearns has been named editor of The Ledger Independent in Maysville, Ky. She first joined the paper as a reporter in 1989 before becoming managing editor 12 years later. Kearns began her newspaper career in advertising sales at The Times, a weekly newspaper in Augusta. Ravi Nessman has been named Associated Press regional news director for the U.S. South region. In his new role, he will oversee news operations across all formats in 13 southern states. Nessman joined the AP in 1994 as a reporter in Chicago. David Thornberry has been named regional advertising sales manager of KPC Media Group Inc. He will be responsible for the KPC sales team in Fort Wayne, Ind. Thornberry has spent nearly 30 years working in high-level management and consulting editorandpublisher.com

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positions at companies such as DHI Media, Community Newspaper Holdings Inc., Denver Newspaper Agency, and GateHouse Media. Ed Howell has been named news editor of The Daily Mountain Eagle in Jasper, Ala. Howell previously served as a staff writer for the paper from 2003 to 2008. Prior to that, he was a staff writer at the Clanton (Ala.) Advertiser and news editor of the Journal Record in Hamilton, Ala. In addition, Jennifer Cohron has been named features editor. She has served as the Eagle’s news editor since 2014. Daniel Tedford has been named assistant managing editor of digital news for Southern California News Group. He will oversee data reporting, newsletters, SEO and digital analytics, and collaborate with SCNG’s social media, enterprise and investigative reporting teams. Most recently, Tedford served as digital news director for SCNG publications in Los Angeles County and the Inland Empire, and as city editor of the San Gabriel Valley Tribune, Pasadena Star-News and Whittier Daily News. Todd Frantz has been named vice president and general manager of Central Missouri Newspapers Inc. He previously served as general manager of the Hot Springs Sentinel Record in Arkansas. Prior to that, he was general manager and sales director at the Stephenville Empire-Tribune and

Glen Rose Reporter in Texas. Kevin Craig has been promoted to senior vice president of AMG/Parade’s Newspaper Relations Group. Craig will oversee the company’s newspaper partners in primary regions of the South, New England and select Midwestern markets. Most recently, he served as vice president in the Newspaper Relations Group at AMG/Parade. John Boynton has been appointed president and chief executive officer of Torstar Corp. He will also serve as publisher of the Toronto Star. For the past three years, he has served as chief marketing officer of the Americas coalitions business of Aimia Inc. Barbara Vobejda has been named deputy managing editor at The Washington Post. She has held key reporting and editing positions since joining the Post in 1984. For the past five years, Vobejda served as news editor. Before coming to the Post, she was a reporter at the Honolulu Advertiser and the Daily News of Newburyport in Massachusetts. Jeremy Costello has been hired as editorin-chief of the Butler County (Kan.) TimesGazette. He will continue and covering local sports and entertainment. In addition, Jennifer Wilson has been appointed general manager, and she will continue to oversee advertising and operations at the paper. Robert Forcey has been named regional publisher of The Post-Star in Glens Falls, N.Y. and The Citizen in Auburn, N.Y. He is also president of Cayuga Media Group, which operates the West Onondaga County Journal, along with the Citizen. Prior to joining Lee Enterprises, parent company of the news organizations, Forcey was regional MAY 2017 | E & P

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NewsPeople advertising director at American Consolidated Media. Gary Grado has been promoted to the position of managing editor of the Arizona Capitol Times. Prior to joining the Times in 2010, he spent 13 years at the East Valley (Ariz.) Tribune, where he covered courts, public safety, and municipal government. Grado also worked as a reporter for three years at the Chandler (Ariz.) Independent. Ann E. Wilson has been named president of the Iowa Newspaper Association. She is currently co-owner and publisher of the Herald Publishing Co., a nine-newspaper organization in western and central Iowa. The company’s flagship newspaper, The Carroll Daily Times Herald, has been operated by her family since 1929. Joshua Sterling has been named managing editor of The Titusville (Pa.) Herald. Since 2011, he has worked as a reporter for the paper covering a variety of beats. In his new role, he will oversee the day-to-day operations of the newsroom and assign stories. In addition, Zack Borland was named sports

Courtney Brummer-Clark has been named managing editor of The Daily Nonpareil in Council Bluffs, Iowa. She worked at the newspaper for 15 years before becoming Good News editor at the Omaha (Neb.) World-Herald in 2015. During her first stint at the Nonpareil, Brummer-Clark held a variety of positions in the paper’s news and advertising departments.

editor. Previously, he served as a sports writer for The Derrick in Oil City, Pa. Richard Just has been named editor of The Washington Post Magazine. He started his career at The American Prospect before moving to The New Republic, where he advanced from online editor to top editor over an eight-year period. Under his tenure, TNR received its first National Magazine Award nomination for general excellence in 20 years. From there, he joined Newsweek/ Daily Beast, and also was editor of National Journal Magazine for nearly two years until its print edition folded at the end of 2015. Michael Howerton has stepped down from his role as editor-in-chief of the San Francisco Examiner and SF Weekly and vice president of editorial for the San Francisco

ACQUISITIONS Observer Media Group Inc. has acquired the Winter Park/Maitland Observer in Florida from Turnstile Media Group Inc. Also included in the sale were the paper’s affiliated publications and websites, including Central Florida Senior magazine. The Observer Media Group publishes 11 other newspapers, three magazines and seven websites in Florida. Randall Family LLC plans to sell The Frederick (Md.) News-Post to Ogden Newspapers, Inc. The News-Post’s assets, such as the newspaper and staff, printing press and main building, will be included in the deal. Ogden Newspapers owns more than 40 newspapers in 14 states. The Randall Family has owned the News-Post since its founding in 1883. Georges Media Group has purchased The Farmer, a weekly newspaper based out of Covington, La., from the family of Karen Goodwyn Courtney. The family has owned the publication since 1928. Under the new ownership, The Farmer will continue to be an independent newspaper and many of the current staff, including news reporters and sales representatives, will be retained.

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Media Co. Howerton has worked in newspapers for 20 years and has helmed the Examiner since April 2014. He previously served as an assistant news editor at the Wall Street Journal and managing editor of the Berkeley Daily Planet. Managing editor Gregory Andersen will fill Howerton’s position, and city editor Laura Dudnick will become managing editor. Aaron Richardson has been named an assistant city editor at The Daily Progress in Charlottesville, Va. He was a reporter for the newspaper from 2011 to 2014. For the past year, he has covered education, business and development for Daily Progress news partner Charlottesville Tomorrow. Bob Barth has been named advertising director of the Joplin (Mo.) Globe. During his 40-year career, Barth has worked for newspapers such as the Bismarck (N.D.) Tribune, Topeka Capital-Journal in Kansas, and the Northwest Arkansas Democrat-Gazette. He also worked as regional advertising director for Scripps. The McClatchy Co. has named four publishers to regional posts. Alexandra Villoch, president and publisher of the Miami Herald Media Co., will lead the East region. Sara Glines, president and publisher of The News & Observer in Raleigh, N.C., will oversee the Carolinas region. Tony Berg, president and publisher of The Kansas City editorandpublisher.com

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NewsPeople Mike Gulledge has been named publisher of The Missoulian and Ravalli Republic in Montana. He also serves as publisher of The Billings (Mont.) Gazette and an operating vice president for Lee Enterprises, which owns the publications. Over the course of his career at Lee, he has worked in a number of different leadership positions at papers owned by the company.

Star, will lead the Midwest region. Gary Wortel, publisher of the Fort Worth (Texas) Star-Telegram, will become president and publisher of The Sacramento Bee and lead the new West region. Sherry Chisenhall has been named editor of The Charlotte (N.C.) Observer. She succeeds Rick Thames, who has retired. Chisenhall first joined the paper in 1986 and served in a variety of roles such as copy editor, page designer, and education editor. She returned to the Observer last year following a 12-year stint as editor of The Wichita (Kan.) Eagle. Pam Sander has been promoted to regional editor of the Coastal Carolina Group for GateHouse Media. Sander has served as executive editor of the StarNews in Wilmington, N.C. since 2012. She will continue to be based out of Wilmington but expand her duties to include overseeing the Jacksonville Daily News, Kinston Free Press and New Bern Sun Journal in North Carolina. Joani Dittrich has been named national/major account manager of Star Local Media. She brings more than three decades of advertising and marketing experience to her new position. Dittrich will be based in editorandpublisher.com

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Plano, Texas. Tim Curtis has been appointed chief information officer of BH Media Group. In his new role, Curtis will oversee the company’s information technology strategy and systems required to support its properties across 10 states. He brings more than two decades worth of experience in technology management to the position. Diane Turbyfill has been promoted to managing editor of the Shelby (N.C.) Star. Since 2008, she has been a reporter with the Gaston Gazette in Gastonia, N.C. Prior to joining the Gazette, Turbyfill was editor of the Belmont (N.C.) Banner. She has also worked as a reporter and editor at the Lincoln Times-News in Lincolnton, N.C. Joanne Lipman has been named editorin-chief of USA Today. She will continue to serve as chief content officer, a position she has held since 2015. Lipman began her career as a reporter for the Wall Street Journal before working her way up to deputy managing editor of the paper. Former USA Today interim editor-in-chief Patty Michalski has been named senior director of digital audience development for USA Today Network and executive editor of digital for USA Today. In her new role, Michalski will lead companywide digital news transformation with a focus on mobile and social; continue to oversee the USA Today mobile/social team and the overall USA Today digital strategy; and work cross-

divisionally on efforts to deepen audience reach and engagement. Paul Goodsell has been named managing editor of the Omaha (Neb.) WorldHerald. Goodsell started at the paper as a reporter and most recently served as deputy editor with the metro/region team. He also has been a major contributor to the newspaper’s computer-assisted reporting efforts and political coverage. Additionally, Thad Livingston will take on a new role as an assistant managing editor. He has led the sports department since 2006. Prior to joining the World-Herald, he worked in news and sports leadership roles at the Sun News in Myrtle Beach, S.C. and Hastings (Neb.) Tribune. Douglas Feiden has been appointed senior investigative reporter for Straus Media-Manhattan. Most recently, Feiden served as a reporter for the Sag Harbor (N.Y.) Express. He began his journalism career as a copy boy at the New York Post, where he eventually became city hall bureau chief and city editor. He has also worked for The New York Daily News and New York Post. Mike McKean has been promoted to associate director of the Reynolds Journalism Institute. He will help oversee many of the ongoing partnerships, projects, and the RJI Fellows program. McKean previously served as director of the institute’s Futures Lab. Ebony Reed will succeed McKean under the new title of director of innovation and the RJI Futures Lab. Robert Levin has been named the editorin-chief of amNewYork. Levin has been senior editor of the paper since 2015. He previously worked at The Express, a free publication published by The Washington Post.  MAY 2017 | E & P

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Business Directory

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Give your company Vision Data’s

“Soup-to-Nuts” Advantage! For over 40 years, Vision Data has been dedicated to hiring and retaining the best people and fostering an atmosphere of industry-leading innovation, while building our solid history of growth, without the need for merger or acquisition. By providing for publishers’ changing needs with the development and advancement of our complete suite of dynamic internally developed software applications. The result of our unified approach to development, backed by the industry’s best service and user support, mean huge benefits for today’s progressive publisher; a complete “Soup-to-Nuts” menu of coordinated sales, customer service, business and production applications:

Online VisionWeb tool suite: • Revenue-building user-friendly Web customer service screens for subscribers, carriers, dealers, classified and retail advertisers; all driven directly by our base systems, designed to build income while saving time and reducing staff costs. Included advertising search engine creates more sales.

Advertising:

• Single database, single screen entry for classified, retail, on-line, preprints, special

packages, etc. Campaign management suite, CRM, E-tears, auto proof email, etc. Total advertising functionality in a single application. Remote browser-accessed account management for outside sales reps connects directly to order entry, ad tracking, accounting, reporting, enabling full instant functionality from the field including artwork submission by rep or customer.

Accounting:

• Impeccable complete accounts receivable reporting and management. • Optional accounts payable/general ledger availability. Technological Innovation: Vision Data constantly re-invests in innovation and development. Our experienced staff has excellent skills in managing accounting and circulation, as well as flowing and controlling ads. We are constantly developing revenue modules that add to your sales packages. Our VisionWeb suite team is second to none in the industry and is dedicated to keeping Vision Data on the cutting edge of that technology.

Configuration Options: Vision Data “Soup-to-Nuts” packages are available in various configurations: In addition to locally-hosted server configurations, we offer both IaaS (Infrastructure as a Service - Vision Data hosted) and SaaS (Software as a Service - leased access) system configurations, both of which save you the cost and manpower of installing and managing your own server.

Large Customer Base: We have a large base of over 2,000 publications made up of a good mix of privately owned newspapers and newspaper groups. We have continually grown our base at a manageable rate , aided by our reputation for outstanding customer service and attention to customer needs. We take great pride in our history of customer retention.

“Soup-to-Nuts” Ongoing Support Pricing: By investing in Vision Data’s “Soup-toNuts” systems, you can also lower your ongoing support costs by replacing multiple vendor support charges with a singled “Packaged” support charge. Publishers investing in the total Vision Data “Soup-to-Nuts” package can save over fifty percent from the cost of multiple support packages.

•

Competitive Pricing: When we believe a publication is a good fit for Vision Data’s userbase (built over 40 years of steady growth) we can be very aggressive with pricing. We are privately-owned and no one can touch our low overhead .

Circulation:

For outstanding overall performance, simplicity of operation, vendor reputation, ongoing relations & support, innovation, and the cost of implementation, you should definitely consider Vision Data as your next system.

• Circulation management system for today’s print, digital, TMC and blended

subscription models. Management dashboard instantly displays and compares data, CASS certification, postal reporting, remote access for account or route management, EZ Pay, user-friendly CSR, full accounting and reporting.

Ad Tracking/Production:

• User-friendly Classified Pagination/Publication Layout for Quark or InDesign. • Ad-Tracking functionality streamlines and manages ad creation, proofing, etc. Cut costs, track production time, reduce makegoods with this powerful tool.

sales@vdata.com

518-434-2193

www.vdata.com

Classified Executive Training & Consulting LLC

Archive In A Box Phone: 360-427-6300 Website: www.ArchiveInABox.com Who We Are: We specialize in making digital copies (scans) of your printed newspapers and bound volume archives which you can store online and access from any device. • Our service includes everything — shipping & logistics, high resolution scanning, digital copies, hard drives, and online hosting. • We work on your schedule and budget with no contract commitment — scan in batches, and pay-as-you-go. • You exclusively own and control the original scans and all copies. No partnership is required. How will you benefit? As the steward of your community’s published history, you know the value of your printed newspaper archive. Don’t wait — begin your digitization before you suffer a loss! • Digital copies preserve your archive, and effectively nullify physical loss. • Your bound volume, loose, and microfilm materials can be digitized. • Fully searchable. • Integrate with your existing PDF archive. Case studies and testimonials Please visit our website for complete details: www.ArchiveInABox.com

+Biz Directory.indd 55

There are millions of dollars hiding in your Classifieds! Let me show you how to easily win back that lost revenue. Janet DeGeorge, Consultant, Sales Trainer, Designer WHAT DO WE DO: We modernize your employment, auto & real estate in print, online and social media with branded design formats that advertisers want to buy. It is the easiest revenue you will ever sell. BENEFITS: Classified ads are high profit advertising that was lost from years of recession. Getting back this revenue is essential to reaching your goals month after month. WHY CHOOSE US? PROVEN RESULTS over and over again that any newspaper at any size can achieve. We train the management, the staff, the artists and the paginators all in precise webinar format that saves thousands in travel costs. CUSTOM: All programs are customized with a 12 month program built for your market, your sales staff and your production capabilities. This is why it works, the program is based on your reality. An hour a day over 2 weeks and you are ready to sell. FREE WEBINAR: Call or write to see a review of how this program can bring back your top classified revenue.

Call: 602-717-7473 My personal email: janetdegeorge@aol.com www.ClassifiedExecutiveTraining.com

4/19/17 4:46 PM

Phone: 800-887-1615

CLASSIFIED ADVERTISING

Phone: 800-887-1615

Appraisers / Brokers

Fax: 866-605-2323

E-mail: classifieds@editorandpublisher.com

Appraisers / Brokers

Proud to be the expert media financial valuation resource for FORBES 400 list of America’s Richest People 2016 and 2015

APPRAISALS

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www.kamengroup.com

KAMEN & CO. GROUP SERVICES (516)379-2797 • 626 RXR Plaza, Uniondale, NY 11556

Publications For Sale

THE 22 YEAR OLD leading newspaper in the Caribbean Island nation of St.Kitts And Nevis is for sale. It is the paper of record for the Caribbean paradise. The publication comes with it’s own printery, 22,000 square foot building with a 3,000 square foot apartment on the third ﬂoor with a view of the ocean .The facility is located on an acre of land. The newspaper produces good advertisement revenue with potential for much more. Serious inquires only to thesknobserver@yahoo.com, editorinchief@thest.kittsnevisobserver.com.

25 YEAR SPANISH LANGUAGE WEEKLY family-owned free distribution newspaper for sale in NY. For information visit www.kamengroup.com, call 516-379-2797, or email info@kamengroup.com.

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Help Wanted

Fax: 866-605-2323

Help Wanted

CHIEF OPERATING OFFICER: We’re a fourth-generation, family-owned media company in Oregon with a portfolio of newspapers, magazines and digital products. We win national and regional awards for our journalism and business innovation. Our most recent honor was for Best New Digital Initiative, presented by Local Media Association. We’re proud of our 109-year heritage of publishing and the creativity of our managers and employees. If this sounds like the company you would like to lead, we welcome your interest. Our Chief Operating Oﬃcer is retiring. To guide us in the coming years, his successor will require a strong background in business, with an emphasis on sales – both advertising, commercial printing and audience development. The successful candidate should have a successful track record as a strategic thinker, with a bias toward action. If you ﬁt this description, send us a cover letter and resume along with salary requirements to Human Resources, EO Media Group, PO Box 2048, Salem, OR, 97308 or hr@eomediagroup.com. More information on our company can be found on our web site www.EOMediaGroup.com.

CIRCULATION DIRECTOR: The Lake City Reporter, a ﬁve-day daily newspaper in Lake City, Fla., seeks a Circulation Director for its 8,500 circulation morning newspaper. Our product is nearly completely local news and local sports and the go-to source for accurate, local information. The successful candidate must have skills in consumer marketing of a paid circulation newspaper, an operation that relies on independent contractor carriers for delivery. The director must be a strong leader and manager, as this position plays a key role on our management team. Basic bookkeeping and simple accounting skills with spreadsheet aptitude is a plus. The company also produces eight free-distribution magazines, some titles with combined delivery in the daily newspaper and others with free-standing distribution racks and countertop locations. Send your resume and salary expectations to: Todd Wilson, Publisher, at twilson@lakecityreporter.com.

CIRCULATION DIRECTOR: The Bulletin is seeking a skilled Circulation Director to join our executive team. This position is based in beautiful Bend, Oregon, one of the top growth markets in the country. The successful candidate will: Lead all circulation-related activities for the 24,000 circulation daily newspaper. Effectively manage and motivate a dedicated team of professionals. Grow our audience in both print and digital. Develop, execute and analyze new revenue growth and retention strategies. Have experience with a contracted carrier force. Be a strategic thinker that will contribute to the growth of the company. Core Competencies: Skilled at managing staff for top performance. Great people skills with staff, carriers and customers. Ability to multi-task. Communication proficiency. Personal effectiveness/credibility. Project management. Customer focus. Team player. Minimum qualifications: Minimum five years of circulation leadership experience. Four year degree in business, marketing or related field preferred. Proficient with personal computers, Microsoft Office products and circulation database systems (preferably DTI/Newscycle). Excellent communication and customer service skills. The Bulletin is owned by Western Communications, an equal opportunity employer. The company is located in Bend, Oregon, a hub for outdoor recreational activities in sunny Central Oregon. Please send a cover letter and resume and salary expectation to Heidi Wright, CFO/HR Officer, Western Communications 1777 SW Chandler Ave, Bend, OR 97702 or e-mail: hwright@wescompapers.com.

CIRCULATION SALES SUPERVISOR: It’s great to work at the RJ and we have an exciting opportunity for an individual to fill a brand new role within our growing company. Our Circulation department is looking for a Sales Supervisor to help maintain and grow relationships with the vendors we work with in the Las Vegas Valley; develop, implement and monitor effectiveness of creative campaigns to help drive subscription sales, develop in-house door-to-door sales team, and work closely with our independent contractors. The ideal candidate will have previous sales experience in a door-to-door environment, managed relationships with vendors, able to identify areas of opportunity and act upon them in a timely manner, work with Director to identify future and current trends that appeal to consumers, monitor local competitors, (assist sales staff in achieving sales targets), handle vendor issues, questions, complaints, excellent selling skills including closing ability, exceptional people skills, able to multi-task, excellent communication, computer & organizational skills. To apply for the position, please send your resume directly to the Director of Sales Marketing, David Serfozo @ dserfozo@reviewjournal.com

editorandpublisher.com

4/19/17 4:44 PM

Help Wanted

HOME DELIVERY MANAGER: The Post and Courier in beautiful Charleston, SC has an immediate opening for a Home Delivery Manager. This position reports to the President of Shared Services/Audience Development and will oversee the home delivery and single copy distribution of the Post and Courier and associated products working directly with independent distributors in our delivery market. This position also manages the distribution centers that are used to provide services to our distributors, subscribers and retail outlets. The Post and Courier is family owned, the largest daily newspaper in South Carolina and a 2015 Pulitzer Prize winner with an excellent benefits package. Charleston, SC is the number one tourist destination in the United States and rated in the top 10 cities to visit in the world by Conde Nast Magazine. Come join a winning team at a great newspaper in wonderful Charleston, SC. Send your resume and cover letter to The Post and Courier, 134 Columbus Street, Charleston, SC 29403 Attention John Posluszny or send via email to jposluszny@postandcourier.com. The Montrose Daily Press, Montrose Colorado. The Montrose Daily Press and its online companion — www.montrosepress.com — has two openings on its news staff. NEWS EDITOR: The News Editor is the number two position in the newsroom. Duties include working with the editorial staff covering local news and sports, pagination, writing editorials and page design. Experience in a newsroom management position is preferred, but we will consider other applicants who are looking to advance in their career. REPORTER: We have an opening for Sports Reporter. The successful applicant will cover the primary news beat of Montrose, Olathe, Delta and the surrounding area. Photography and pagination skills regarded as a plus. Recent college graduates are encouraged to apply. THE DAILY PRESS AND MONTROSE: The Montrose Daily Press is a seven-day morning daily newspaper. It is a division of Wick Communications, a family-owned multi-media company, now in its third generation, with operations in community markets in 11 states. In recent years, the Daily Press has been cited by the Colorado Press Association and by the Colorado Associated Press for general excellence and editorial excellence; photography and design, news coverage and online coverage. The Daily Press is a fast-paced, multi-tasking environment with a commitment to community journalism. The Daily Press offers health and dental care benefits, paid vacation, a 401K retirement plan and other benefits. Montrose, Colorado is situated within minutes of a national park, national forest, and four major ski areas including Telluride Colorado. This location offers an abundance of outdoor recreation opportunities in a growing market. Send your resume and a PDF of your clips, to: Matt Lindberg, Managing Editor at mattl@montrosepress.com.. Visit our web site at www.montrosepress.com and visit our parent company’s web site at www.wickcommunications.com. PUBLISHER: Due to a family health-related resignation later this Spring, the Branson (MO) Tri-Lakes News is searching for a new community newspaper publisher. The News is a twiceweekly paid community newspaper in the Live Entertainment Capital of the World, Branson, Missouri. This new publisher would report directly to the owners of the newspaper, a familyowned community newspaper company with 18 newspaper companies in eight states. This family has owned community newspapers since the 1960s in the states of Georgia, Kentucky, Virginia, Mississippi, Texas, Missouri, Iowa and Arkansas. World-famous Branson, Mo., built its reputation in the 1990s with its star-filled music shows, and continues that tradition today. The town has a population of only 10,000, but sees more than 8 million tourists annually. In addition to the newspaper, we also publish a variety of shoppers, a free weekly entertainment publication, a free monthly visitor publication, a monthly real estate publication, an assortment of special sections and a full array of digital options for our advertisers. We also have our own glossy sheet-fed printing operation which opens up many other possibilities for advertising solutions for our customers. The new publisher will earn a competitive salary with a very generous bonus tied directly to operating profit. Other benefits such as free family health insurance, vehicle allowance, vacation, life insurance, etc. are all in the employment package. The owners wish to fill this important position quickly. Please apply online to John Lancaster, Vice President, Lancaster Management, Inc., at john@lminews.com. Be sure to include your resume, references, salary requirements and your goals for the future. Let’s see if your goals match with ours.

I f y ou ar e r eading this , so ar e y our p ot en tial cust omers! To advertise, call 1-800-887-1615 editorandpublisher.com

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Help Wanted

SALES & MARKETING DIRECTOR: We have a unique opportunity for an individual to run our advertising sales departments. Work with a dynamic, experienced group of multimedia account executives who will make you look good. Help us take our team to the next level by providing superior customer service and enhancing sales techniques to improve ROI for our customers. If you thrive on deadlines, working in a team environment and making a difference in our community, this is the career for you. Minimum of 5 years sales experience. Experience in managing a sales team. BA in business, marketing or related field preferred, or equivalent work experience. We offer a competitive compensation package including base salar, generous bonus and comprehensive benefits package. Join us and see what a difference you can make in the lives of Fairbanksans. Send a cover letter and resume to hr@newsminer.com VICE PRESIDENT OF CIRCULATION: We are hiring for a VP of Circulation for a multi-media company located in southern New England. In this position you will have the opportunity to lead a skilled set of consumer marketers and distribution professionals while being given the latitude to innovate and implement industry leading ideas. The candidate should have a strong background in print and digital consumer sales/marketing and a record of accomplishment in audience, revenue and service. Additionally, a track record of leading and motivating a team are a must. Currently the position details are confidential, but will be shared with qualified candidates. Position includes competitive salary, bonus and attractive benefits. Respond with resume and letter of interest to: VPcircjob@gmail.com. WEB OFFSET PRINTING PRESS OPERATORS: Kingman Daily Miners’ print facility (Central Print Facility) located in Golden Valley, Arizona has immediate openings for experienced Press Operators with Web Offset Printing backgrounds. Must be able to set up and operate a multiunit offset web printing press and coordinate press team members interactions on the press, ensuring each job is run according to customer specifications and meeting internal and external deadlines while maintaining exceptional quality control and reducing waste and press downtime. Essential Functions & Responsibilities: Ability to read job tickets and determine quantities to be printed, colors, or special printing instructions. Collaborate with production manager and shift supervisor to ensure entire press team understands the details of the job to produce best quality products and proper press utilization. Perform press operations to operate and run press, such as make-ready, folder operation, register color, and general press operation maintenance activities. Ensure press speed and quality are maintained. Determine first save copies on all pull-ups. Collect and inspect random samples during print runs to identify any necessary adjustments. Ensure proper web tension to allow job to run at correct speed. Maintain waste with acceptable ranges. Perform routine maintenance on the press. Ensure quality standards always exceed customer expectations. Previous experience with DGM 430 cold set. This a full time position at 34 hours per week and includes voluntary benefits, 401k, and a generous PTO (paid time off ) package. Must be able to work up to 12 hours per shift, nights & weekends. Salary is negotiable and will be based upon experience. To apply, email nthorpe@kdminer.com. NSE EEOE

HELP WANTED AD SPECIAL! Up to 100 words: $50.00 Additional copy: $20.00 for 35 words Call 1-800-887-1615 for more information or to place your ad. MAY 2017 | E & P

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shoptalk /commentary

Protecting the Truth Under President Trump By Todd Milbourn

early a decade ago, I spent a year working as an editor at an international business magazine in Prague. As one of the few native English speakers on staff, it was my job to teach the writers how to report in a more American style. That meant a big focus on facts—how to get them, verify them and responsibly place them in context. This is standard stuff in American reporting, the kind of education you get in most journalism schools. Yet it wasn’t the overarching focus for some writers who had grown up in the waning days of Communism. These were people who did truly heroic work after the Velvet Revolution to build the kind of free press that American journalists like myself have had the luxury to sometimes take for granted. Yet I was struck by our conversations around how and what to report. I observed people processing information in one of two ways. Some would align with a particular political party and attempt to report its leaders’ pronouncements as established truth. Others seemed convinced the entire system was corrupt, nothing could be trusted and attempts to gather facts would prove futile. It wasn’t until I began immersing myself in the writing of Vaclav Havel, the dissident playwright-turned-democratically-electedCzech-president, that I began to understand what I was witnessing: it wasn’t simply a lack of Western-style journalistic training— it was lingering trauma after a decades-long assault on truth. Havel opened my eyes to how Communist leaders deployed propaganda to devastating effect, executing a relentless campaign of threats, disinformation and denuncia-

tion that undermined a shared reality. The result wasn’t that falsehoods were accepted as facts but rather the creation of a “crust of lies” so thick and pervasive, that people no longer believed anything at all. People became cynical, obedient or some combination of the two—and the wounds were so deep, I could still see scars in Prague nearly 20 years after Communism. I’ve been thinking a lot about this dynamic as political events unfold in the United States. Under President Donald Trump, fiction is often presented as fact, and fact slides into fiction. The ultimate effect of all the misinformation coming from the White House and elsewhere isn’t simply that people are persuaded by the falsehoods. Rather, it’s that we come to question whether the truth even exists at all. That’s a treacherous path for a society bound together by trust. To correct course, journalists and citizens who care about democracy have big jobs ahead. We must take the following steps: 1. Insist on evidence to back-up assertions, and vehemently reject lies and propaganda. This means setting aside preconceptions, emphasizing primary sources and placing a premium on information that can be verified and corroborated elsewhere. 2. Restore trust through the tools of community engagement. Cultivating a journalism that’s built on relationships instead of transactions is one of the best ways to combat the massive trust deficit between press and public. Groups like ProPublica and the Agora Journalism Center are already doing essential work on this front, and their efforts deserve broad support.

3. Fight relentlessly for access to information. In Prague, I recall receiving a press release declaring that a criminal trial had ended, even though we and the general public had no idea it was even going on in the first place. This kind of opacity is largely unprecedented in the U.S. We must stand up and fight for the Freedom of Information Act and the public’s right-to-know. 4. Be transparent about the factfinding process. One reason the work of the Washington Post’s David Fahrenthold had such impact during the campaign was that he held his notebook open for all to see. That helped insulate him from attacks of bias while investigating Trump’s claims about his foundation’s charity work. It also built trust with readers, who felt a sense of personal connection on the reporting quest. 5. Take our time. One of the most disorienting things about this moment is the hyperdrive-speed of the news cycle. Because content now moves faster than our comprehension, we must set down our phones every now and then and give our brains—and audience—time to catch up. Read books. Go for walks. Keeping our wits about us is key to surviving an age of disinformation. If we succumb to cynicism and obedience and let the power of facts fade away, we’ll discover something older Czechs experienced firsthand: the only thing left will be power itself. 

Todd Milbourn is an award-winning investigative journalist and teacher based at the University of Oregon School of Journalism and Communication.

Printed in the USA. Vol. 150, No 5, EDITOR & PUBLISHER (ISSN: 0013-094X, USPS: 168-120) is published 12 times a year. Regular issues are published monthly by Duncan McIntosh Co. Inc., 18475 Bandilier Circle, Fountain Valley, CA, 92708-7000; Editorial and Advertising (949) 660-6150. Periodicals postage paid at Fountain Valley, CA 92708, and additional mailing offices. Postmaster: Please send address changes to: EDITOR & PUBLISHER. P.O. Box 25859, Santa Ana, CA 92799-5859. Copyright 2017, Duncan McIntosh Co. Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher. Subscription Price: U.S. and its possessions, $99.00 per year, additional postage for Canada & foreign countries $20.00 per year. Single copy price $8.95 in the U.S. only; Back issues, $12.95 (in the U.S. only) includes postage and handling. Canada Post: Publication Mail Agreement No. 40612608. Return undeliverable Canadian addresses to: Bleuchip International, P.O. Box 25542, London, ON N6C 682. Subscriber Services (888) 732-7323; Customer Service Email: circulation@editorandpublisher.com.

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The Most Comprehensive and Accurate Source Book of Its Kind

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