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CRITICAL THINKING
Product Hunt launches no-spam tech news app . . . . . . . . . . . . . . . . . . . . . . . p. 8
Newsrooms are forming unions to create better pay, better benefits and better journalism . . . . . . . . . . . . . . . . . . . . p. 32
Do you think a “Spotify for the News” business model will help newspapers? . . . . . . . . . . . . . . . . . . . . . . . . . p. 15
Checking the Facts
DATA PAGE
Newspapers are fighting harder than ever against the spread of misinformation . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 38
How much U.S. newspapers charge for digital subscriptions, conversation rates for digital subscriptions, social media use in 2018 . . . . . . . . . . . . . . . . . . . . p. 18
MEET USA TODAY’S NEW TOP EDITOR Nicole Caroll wants to focus on collaboration and innovative storytelling . . p. 9
HOW POLITICAL IS FACEBOOK? Globe and Mail and ProPublica partner to gather data during Canadian elections . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12
ON AIR
Newspapers 2020 How are newsrooms preparing for the next decade of publishing? . . . . . . p. 44
New York Times announces plans to launch 30-minute weekly TV show p. 13
PRODUCTION Are newsprint tariffs protecting production jobs or are they just another nail in the coffin? . . . . . . . . . . . . . . . . . . . . . p. 26
NEWSPEOPLE
CREATING A NEWS OASIS
New hires, promotions and relocations across the industry . . . . . . . . . . . . . p. 51
New Hampshire public library starts newspaper after local one closes . . p. 14
SHOPTALK
PHOTO OF THE MONTH
If social media sites acted like publishers, fake news would vanish p. 58
Kelly Presnell/Arizona Daily Star p. 16
Columns INDUSTRY INSIGHT
BUSINESS OF NEWS
DIGITAL PUBLISHING
As local news is decentralized, everyone’s an entrepreneur . . . . . . . . . . . . . . . p. 20
Start-up company, By The Bay, dives deep to explain local topics and elections p. 22
Now that Reddit is welcoming brands to its platform, how will publishers use it? p. 24
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editorial
Sorry Not Sorry
I
n March, it was revealed political consulting firm Cambridge Analytica had obtained and exploited personal data from 50 million Facebook users (the figure was later revised to 87 million). After five days of silence, Facebook CEO Mark Zuckerberg went on an apology tour, appearing on television and speaking with newspapers. He even took out full-page print ads in the New York Times, Washington Post and Wall Street Journal, along with several other papers in the U.K., to express how sorry he was about the situation. “This was a breach of trust,” he said in the ads, “and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again.” But it was too little too late for many people. A #DeleteFacebook campaign was created, and everyone from Elon Musk to Will Ferrell announced they were getting rid of their Facebook accounts. Although Zuckerberg didn’t seem too worried about the deletions, he told the Times, “I think it’s a clear signal that this is a major trust issue for people, and I understand that. And whether people delete their app over it or just don’t feel good about using Facebook, that’s a big issue that I think we have a responsibility to rectify.” In a previous editorial, I wrote about those “trust issues” when it was revealed that Facebook, Twitter and Google had all been targeted by Russian agencies to influence their users during the 2016 U.S. presidential election. Now, with this latest breach of trust, we are watching these mighty tech giants fall from grace. Facebook has a long history trying to make amends to its now 2 billion users. But should they get all the blame? A recent Reuters/Ipsos poll revealed that 41 percent of Americans trust Facebook to obey laws that protect personal information, compared with 66 percent who said they trust Amazon, 62 percent who trust Google, 60 percent for Microsoft and 47 percent for Yahoo. The same poll also revealed 46 percent of adults said they want more government regulation on how the tech industry is handling information, while 17 percent said they want 4 |
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less. Another 20 percent said they wanted no change, and the remaining 18 percent said they did not know. Franklin Foer wrote in the Atlantic that it was time to regulate the internet. “As we privatized the net, releasing it from the hands of the government agencies that cultivated it, we suspended our inherited civic instincts,” he said. “Instead of treating the web like the financial system or aviation or agriculture, we refrained from creating the robust rules that would ensure safety and enforce our constitutional values.” He added, “The fact that Facebook seems
CORPORATE OFFICES (949) 660-6150 FAX (949) 660-6172 EDITOR-IN-CHIEF Jeff Fleming jeff@editorandpublisher.com MANAGING EDITOR Nu Yang nu.yang@editorandpublisher.com GRAPHIC DESIGN Meredith Ewell ASSISTANT EDITOR Rachael Garcia rachael@editorandpublisher.com CONTRIBUTING EDITORS Rob Tornoe, Tim Gallagher Matt DeRienzo SALES AND MARKETING CONSULTANT Wendy MacDonald, ext. 231
We can no longer be “frenemies” with these companies. We have to pick sides now.
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unwilling to fully own up to its role casts further suspicion on its motives and methods. And in the course of watching the horrific reports, the public may soon arrive at the realization that it is the weakness of our laws that has provided the basis for Facebook’s tremendous success.” Foer has a point. We’ve all been compliant. I look at our industry and see how we handed over our content to Facebook and Google, and our audiences to Twitter and Instagram. We can no longer be “frenemies” with these companies. We have to pick sides now. On April 10 and 11, Zuckerberg testified before Congress. Over the course of 10 hours, he faced questions from state senators and representatives, ranging from the mishandling of data to hate speech. I followed the testimonies both days and felt like Zuckerberg left more answers unanswered than answered. But he did admit one thing: that federal regulation of Facebook and other internet companies was inevitable. Until that happens, let the countdown to Zuckerberg’s next apology statement begin.—NY
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2018 CALL FOR ENTRIES Begins June 4 Entry deadline: Aug. 24, 2018
Honoring the Best in Digital Media The EPPYTM Awards, presented by Editor & Publisher, honor the best in digital media across 31 diverse categories, including excellence in college and university journalism. Now in its 23rd year, this international contest has broadened its scope and also includes categories for investigative features, mobile apps,
For more information, please contact: Martha McIntosh at martha@editorandpublisher.com
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Finally, an interesting article on the Better Ads initiative (“Time to Clean Up,” March 2018). Ad blocking is a rapidly growing phenomenon that is beyond any doubt. It is also a known fact that the awareness of the amount of blocked content is rather low…Better Ads is dealing with a poorly measured problem, which is not measured globally in a unified way and sets ad format standards based on a research done on a sample of 25,000 users in Europe and North America. That is some extrapolation. It also presumes that the markets in North America and Europe are alike, if not the same, and the users and their habits are alike, if not the same. Let’s just accept that and move on. If the general premise of Better Ads is to “clean up the internet,” it has instantly proven that there is basically no need for such a massive initiative. This is why: if only a fragment of the scanned hundreds of thousands of websites resulted non-compliant with
the standards, this whole show started only because of a few delinquents. That is elementary logic. So, if the godly mission of the Coalition is to slow down the growth of ad blocking, it has a few flaws: first, a clear objective is missing, and second, if 90 percent of websites were already compliant, nothing will change for most of these publishers. We can also presume that the publishers affected by ad blocking will not feel any change in this respect. I would not expect a sudden shift in the behavior of ad block users who would start abandoning the tool because the internet is “clean.” MARTIN VEDEJ
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4/19/18 2:15 PM
TruthKills9x10875June16.qxp_Layout 1 4/19/18 3:37 PM Page 1
s l l i K
1,285 journalists killed since 1992 * The truth is journalists report facts, uncover corruption, and serve as a watchdog over repressive governments and villainous organizations whose power and position directly affect you and your fellow citizens — and sadly, this commitment to truth has cost lives. Now more than ever, it's vitally important to stand with those who report with a voice of accuracy and credibility. * Committee to Protect Journalist 2018 data (cpj.org)
Get mad. Fight back. Subscribe to newspapers. Newspapers strive to ensure the free exchange of information that is accurate, fair and thorough. We fear no one. E&P is a staunch supporter of the newspaper industry and is dedicated to promoting its success and well-being in the years to come. From time to time, we will print full-page ads such as this, to inspire advertising and marketing ideas — touting the importance of ethical journalism and its value to democracy.
the A section FOR THE MONTH OF MAY 2018
VOLUME 151
ISSUE 5
> Look Ahead
Take a ‘Sip’ Product Hunt launches no-spam tech news app By Jesus A. Ruiz
S
erving up easy-todigest tech news in the palm of your hand is Sip, an app that distills and delivers top headlines in the tech industry for its users. The app is developed by Product Hunt. “Every weekday, Sip delivers the most interesting and important tech stories of the day, from major product announcements to #throwbackthursday stories about products from yesteryear,” said Chad Whitaker, lead product designer for Sip. “You’ll receive a silent push notification with today’s most important industry happenings. If you want to learn more, you can open the app where you can dive deeper into short, tappable stories.” Sip, which recently launched, is laying ground in the news aggregator sphere. And it does it in a way that caters to the growing sentiment that easy-to-use is the way to go to attract audiences online, which is illustrated in the app’s aesthetically appealing presentation of stories. It also includes a polling feature at the end “so (readers) can quickly get an idea of what the community thinks about every topic we cover,” said Whitaker. Likewise, to develop the app, the design team polled readers of Product Hunt. “One simple question I led with was: ‘Why do you use Product Hunt?’ Many stated they use Product Hunt for the usual reasons: inspiration, the conversation, and to discover products and apps that can improve their lives,” Whitaker said. “But quite a few } Chad Whitaker, Sip also explained how they use Product Hunt lead product designer 8 |
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to stay up-to-date on new tech, to follow trends, and better understand what’s happening in this rapidly changing industry.” Whitaker said readers’ answers displayed the perfect opportunity to provide a servicer for an identified need, which Sip delivers “while still allowing them to be productive.” The overall concept behind Sip is something that traditional media organizations can learn from and even employ themselves. Learning from those who already use your service and figuring out what they need and delivering it in a way that cuts out the spam among the haze. “The Sip app itself is purposely simple, focused solely on the content,” Whitaker said. “We send } Recently launched, the Sip app distills silent push notificaand delivers top tech headlines. tions—without sound or a vibration—because staying informed should be in your control on your own time.” Creating the Sip app wasn’t easy but how Whitaker and the team got through it is great advice for news organizations thinking about employing the concept in a similar fashion. “We still have a lot to improve with Sip, but building a community around our product allowed us to expedite that entire process,” he said. For more information, visit sip.fyi. editorandpublisher.com
4/19/18 1:39 PM
the A section
Meet USA Today’s New Top Editor
Nicole Caroll wants to focus on collaboration and innovative storytelling
For example, she had a hand in the The Wall project (usatoday.com/borderwall), the groundbreaking piece of journalism that presented an in-depth profile of the scope of President Donald Trump’s proposed border wall and the land and communities it would affect. The Wall Project “showed the power of our network to do something ambitious and groundbreaking,” Carroll said. The
“I see so much opportunity with this really talented team at USA Today.”
} Nicole Carroll, USA Today’s new editor-in-chief
F
resh on the job at USA Today is an editor who is far from new to the world of journalism. Nicole Carroll, now the editor-in-chief at USA Today, says she’s on a mission to lead her team headstrong into future. How she plans on doing that centers on three goals: audience growth, investigative reporting, and innovation in storytelling.
“I see so much opportunity with this really talented team at USA Today,” Carroll said. In an interview before her official start day at USA Today (March 7), Carroll spoke to E&P about how she wants to hit the ground running and shared her high ambitions for her new role. Those ambitions include carving out the attention of readers in the digital age. “We are going to be the daily destination for those seeking news,” she said. “We want to be a habit.” In a clear addition to her three goals, Carroll said presenting exclusive storytelling in the best format is high on the priority list. That goal is in line with her previous experience as editor of the Arizona Republic, where she honed her craft as an innovative storyteller.
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project was also a display of the power of collaboration as they partnered with outlets in Detroit and Milwaukee to help edit and produce certain parts of the project. Collaboration is another theme Carroll hopes carry over to her new role, given the history of USA Today and scope of the publications under its umbrella. “Getting to do investigative news on a national level is exciting and I’m looking forward to it,” she said. “It’s a huge advantage that we have these properties across the country and we can have someone covering these events as it happens.” Carroll said the history that the USA Today has in producing investigative pieces is part of the reason she was attracted to the editor-in-chief position. She also believed that the right way into the future is to continue that legacy and to continue cover and produce “sharp, relevant news.” “I think we have an incredible future ahead of us,” she said. —JR
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the A section From the Archive
The New York Times used a “shruggie” in a headline recently (A Second Winter Storm Is Coming. How Much Snow? ¯\_(ツ)_/¯) The Times is known to be innovative, but the jury is still out on if this will be a new trend in the journalism world.
Thanks to someone’s suggestion, a Pusharound lightweight hand truck was designed to carry around the big cameras press photographers had to lug around. Pictured is the first Press Photographer’s Pusharound designed and created by Brooks & Perkins, Detroit magnesium fabricators. The Detroit News bought it for their veteran sports photographer, Monroe Stroecker. This photo originally appeared in the Dec. 14, 1957 issue of E&P.
LEGAL BRIEFS Patriot Ledger Delivery Drivers are Employees, Not Contractors As reported in the Boston Globe, employees of GateHouse Media now include delivery drivers. Following a ruling by the Massachusetts State Appeals Court, newspaper delivery drivers for the Patriot Ledger newspaper in Quincy, Mass. were ruled employees, not independent contractors, of parent company GateHouse Media. The lead plaintiff of the classaction lawsuit is David King, who delivered newspapers for the Patriot Ledger from 2009 to 2011. King, who passed away
last fall, argued that he was not a contractor but an employee under Massachusetts law. The result of the recent decision affirming King’s claim is that as employees, GateHouse drivers are now eligible for benefits and workplace benefits not available to independent contractors. King’s attorney, James W. Simpson Jr., noted the ruling was only for the Patriot Ledger drivers and was not a blanket decision for newspapers across the country.
Media Outlets Petition for Parkland Shooting Footage According to Courthouse News, three media companies have filed a petition in response to the Broward County Sheriff’s Office refusal to release surveillance footage from the school shooting on Feb. 14 in Parkland, Fla. The Miami Herald, Sun-Sentinel, and CNN argue that the footage from cameras at Marjory Stoneman Douglas High School, where the shooting occurred, is wrongly being withheld by authorities. The media companies are not seeking surveillance video from inside the school. They say that the footage should be 10 |
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made available to the public in order to have a first-hand opportunity to review and evaluate the video and the actions of its government officials. In addition to the sheriff’s office and Broward County Sheriff Scott Israel, the complaint also names the Broward County School Board and schools superintendent Robert Runcie, who relinquished the video to the sheriff’s office after the shooting. As a result of the lawsuit, the videos were released on March 15, as reported by the Sun-Sentinel. editorandpublisher.com
4/19/18 1:39 PM
the A section Tornoe’s Corner
OF THE MONTH Journalists make it their profession to answer perceived questions on a topic while writing an article. But what about answering questions that arise while reading the article? The BBC News Lab recently designed in-article bots to help readers better understand the information in long Q&A style articles. The bots are embedded within their stories, meaning that readers can find the information they need to understand the latest reporting directly on the article pages themselves. In a Medium article detailing the bots (bit.ly/2GvmQdx), the news lab team shared, “We thought: wouldn’t it be better if readers could simply ask for explanations on the elements of the story that they don’t understand.” In addition, the news lab made it easy for journalists and editors to create the bots without demanding big changes to their workflows. “Our internal Bot Builder web application includes a feature for transforming long Q&A explainers into a bot conversation,” wrote the news lab team. “This allows journalists to reformat dense, stand-alone pieces into embeddable components that can exist on multiple stories across the BBC News website. Recently, their in-article bots answered readers’ questions on voter registration leading up to the U.K. general election. —JR
Tronc: Then and Now July 2013 Tribune Co. announces plans to spin-off into two companies: Tribune Media will focus on broadcasting and Tribune Publishing will focus on the newspaper properties.
February 2016 Michael Ferro, majority owner of the Chicago Sun-Times, becomes the largest shareholder in Tribune Publishing. June 2016 Tribune Publishing reveals new name: Tribune online content (Tronc).
February 2018 Tronc sells the Los Angeles Times and San Diego Union-Tribune to billionaire Patrick Soon-Shiong.
October 2014 Tribune Publishing acquires six daily and 32 weekly suburban newspapers from Wrapports, the company that owns the Chicago Sun-Times. April/May 2016 Gannet offers to buy Tribune Publishing for $815 million, but the board votes to reject it.
May-September 2017 Tronc loses bid for Chicago Sun-Times, but acquires the New York Daily News.
March 2018 Ferro steps down as Tronc chairman. Justin Dearborn, chief executive officer, is named as his successor.
Source: Chicago Tribune editorandpublisher.com
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the A section
How Political is Facebook?
O
pixinoo / Shutterstock.com
Globe and Mail and ProPublica partner to gather data during Canadian elections
nline political advertisements are a hot topic. Debates about their effectiveness and how much they influence an election have been swirling ever since the 2016 U.S. election, which saw Donald J. Trump inaugurated into the presidency. With that said, Toronto’s Globe and Mail is gathering political ad data in regards to upcoming elections in Canada. In partnership with ProPublica, the Globe has launched a project to monitor political advertisements that people see while using Facebook. “We have two main goals: we want to learn more about what political advertising looks like on Facebook, and we want to keep parties and political entities accountable when they do run ads,” said Todd Cardoso, data journalist for the Globe and Mail. How it works is users must download either a Google Chrome or Firefox browser extension, engineered by ProPublica, dubbed the “Facebook Political Ads Collector.” The extension will scan a user’s Facebook feed for any political ads and log them in a database. And all the data will only be used for editorial purposes, according to the Globe and Mail. “ProPublica was very careful to remove any information on the Facebook user, their friends or their feed,” Cardoso said. And he added the information on the “ads database contains the name of the advertising Facebook page, the text and image used for the ad, and basic targeting information.” Cardoso said his team will let the data steer their direction in terms of report Todd Cardoso, Globe ing, but noted that such a database was and Mail data journalist important to understand the bigger 12 |
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When users download the extension, they can see what political ads are being viewed on Facebook.
picture of how much of an impact political advertisements have on an election. “In Canada, Facebook political ads aren’t subject to the same kinds of regulatory groups or councils as traditional media, and keeping track of what ads are running can be very difficult if they haven’t been targeted at you,” Cardoso said. “As more ads pour in, I’m sure we’ll start to notice certain trends, and we’ll use those to hone our reporting and coverage.” The biggest obstacle yet for the team has been getting people to download the extension. Ironically, the Globe and Mail has purchased Facebook ads to find more people to download it. As for how long the publication plans on sustaining the project, that still up in the air. “Right now we have no plans to stop collecting data or end the project, particularly because it’s been so smooth and easy to run so far,” Cardoso said. To see data that’s already been compiled, users must download the extension. Find out how at tgam.ca/2DRMnQc.—JR editorandpublisher.com
4/19/18 1:39 PM
the A section
On Air New York Times announces plans to launch 30-minute weekly TV show
C
NN recently reported that the New York Times is planning to run a weekly television series for 30 minutes that “will feature Times journalists at work in the field.” Hiring is currently underway. The job listing indicates the Times is actively seeking an editor/executive producer to lead a series “that seeks to combine the range and authority of Times journalism with immersive storytelling, innovative visuals and best-in-class production values. The show will include groundbreaking investigations, on-the-ground reporting, agenda-setting interviews and new formats yet to be invented.” As of press time, no decision had been
™
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made yet as to who will lead the program, according to Danielle Rhoades Ha, vice president of corporate communications for
the Times. Included in the job posting is the production company Left/Right, which is listed as working with the Times on the new series. On Left/Right’s website it states that the company “creates television and film projects that illuminate the drama and comedy of real life.” According to the listing, the person who spearheads the ambitious series “will get to work with Pulitzer Prize-winning journalists covering the biggest stories of our time, from the Trump presidency to the #MeToo Movement to the rise of artificial intelligence, the consequences of climate change, the spread of populism and much, much more.” —JR
FUELING PUBLISHERS AROUND THE WORLD
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the A section
Creating a News Oasis New Hampshire public library starts newspaper after local one closes
“You’d never guess all this is going on in this little town until you put it in black and white.” } Michael Sullivan, Weare Public Library director
} Weare in the World was created in March 2017 after the closure of the town’s local newspaper.
A
fter the Weare Community News shut down in October 2016 and Goffstown News stopped reporting on Weare, N.H., the public library took it upon itself to quench the thirst for information in what was a “news
desert.” Weare Public Library director Michael Sullivan just capped off a year in March of publishing the weekly four-page newspaper Weare in the World. Sullivan, who has no newspaper experience beyond school newspapers, said he took on the role out of necessity after the closure of their local newspaper. “The lack of news was so blatant. It was a ‘news desert’ as I call it,” said Sullivan. “And that makes it hard to get a sense of community going.”
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Now since he began printing the paper, Sullivan said the community’s attention and contributions to Weare in the World are growing every day. “A lot of people have really noticed it,” he said. “Readers have taken off on it before contributors but now more and more people are contributing to it.” The paper is far from typical. Sullivan does the majority of the writing with the exceptions of some contributors. It’s assembled using Microsoft Word and printed in the library on ledger-sized paper, and the entire library team helps fold the paper when the 240 copies of the fresh edition gets printed each week. Sullivan said about 40-50 copies are downloaded online each week. Weare in the World officially comes out every Wednesday, is delivered to local businesses, costs the library budget about $25 a week to produce and, at times, can take an endless amount of time to assemble, said Sullivan. But he loves it and said he knows how valuable the service is to the community. “You’d never guess all this is going on in this little town until you put it in black and white,” Sullivan said. Because of the publication, community events like the town’s Christmas party and even the Old Home Day (a New England tradition) “have had a great year” because the information was printed and shared with the town. Each day Sullivan works to make Weare in the World better and expansive. Most recently, the newspaper produced articles on candidates and ballot measures of a local election with the help of a former librarian who wrote an article for each ballot measure up for a vote. This is a new image for a local, public library, but Sullivan believes it’s a good one. “It’s a great role,” he said. “If people are coming to us for information and people are coming to us to give information, it kind of puts us in the middle of everything.”—JR editorandpublisher.com
4/19/18 1:39 PM
critical thinking
If you have a question you would like to see addressed, please send it to rachael@editorandpublisher.com.
J-school students and industry vets tackle the tough questions
“Do you think a ‘Spotify for the News’ business model will help newspapers?”
A:
Media conglomerates are constantly in search of new ways to capture the dwindling attention spans of their audience. One option that has been proposed is to create a news service similar to Spotify, but for news. This service would be short, fast-paced news stories that people could flip Kyla Smith-Brown, 21 through in the same way they can flip junior, Bloomsburg (Pa.) through audio content on Spotify. University Spotify is one of the leading audio Smith-Brown is a journalism streaming subscription services in major, who currently serves as the world with 71 million subscribspecial projects editor and entertainment editor for Bunow. ers. This service allows customers to com, Bloomsburg University’s choose what they’d like to listen to. online news site. From those choices, the service recommends similar audio content that its algorithm determines the listener may like. Newspapers creating their version of Spotify could help them reach their audience. This is proven by the success of podcasts. Their popularity is at an all-time high, which proves listeners are broadening their horizons in terms of audio. It makes sense to attempt to replicate this success with newspaper stories. Although this service has an audience, it is not without flaws. To get people on board with this service, it would have to personalize the content for each subscriber in the same way that Spotify does. What people love about streaming services, in comparison to a general radio broadcast, is the personalized content. However, personalized news consumption could potentially be dangerous, as users might find themselves in a news bubble. If you only get the news you want, you may not get the news you need. For example, a girl who is sick of seeing news about school shootings may go on to this site and say “I want news, but nothing about shootings.” If a shooting happened in the person’s neighborhood, and this service is her only source of news, she would miss out on crucial information that could impact her life or the lives of the people around her. Although a Spotify for news is something that I and many other millennials might buy into, it may not be the best thing for society. News is essential, and over-personalization of essential information could create vastly uninformed citizens. editorandpublisher.com
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A:
First, a statement in full transparency: The Coloradoan is a member of the USA TODAY NETWORK, aka Gannett, which in late February became an investor in Scroll, the socalled “Spotify for news” service. It’s safe to say that my company’s leadership is bullish on Scroll’s potential to deliver casual readers an enticing Eric Larsen, 37 experience. news director, Fort Collins I’d have to agree—and that’s not Coloradoan just the corporate line talking. For During his 15-year career, more than 140 years, the Coloradoan Larsen has held a variety of has been a curated list of the most leadership roles at the Coloimportant news that we could toss radoan and Times-News in Twin Falls, Idaho. on a doorstep each morning. That daily list has been gathered from a variety of sources—reporting by local staff, freelance writers and items from wire and external news sources. While we’ve used multiple tools at our disposal to meet readers’ varying expectations, our differentiator has always been providing a local report not available anywhere else. We don’t pretend to compete locally with the Capitol Hill reporting of the Washington Post, or even the statehouse reporting of the Denver Post. In an internet age, readers can and do access information from numerous sources. Think of your own daily reading list, and then think of that list consolidated into a more user-friendly, streamlined experience. If readers find that the Coloradoan’s offerings on such a service meets most of their information needs, I’d be over the moon. But I’d also be glad to know that diehard Packers fans in our area can support the work of my colleague Robert Zizzo and his team at the Green Bay Press Gazette through a shared service. Reader interests stretch well beyond the coverage areas established by print delivery zones. If our industry can offer one place for casual readers to explore the buffet we offer on a regular basis—and if we can share in the proceeds from their nibbling or even feasting—a service like Scroll could become another useful tool in building our future sustainability.
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photo of the month
WHAM! Kelly Presnell/Arizona Daily Star (Tucson, Ariz.) Eddie McKechnie takes a bottle to the head from Jon Mincks as the two “fight” during the recreation of the arrest of John Dillinger in the Hotel Congress plaza at the 2018 Dillinger Days, Jan. 20, 2018 in Tucson, Ariz.
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Send us your photos! E&P welcomes reader submissions for our Photo of the Month. rachael@editorandpublisher.com.
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data page How Much U.S. Newspapers Charge for Digital Subscriptions Percentage based on a survey of 100 U.S. newspapers
Percent of Newspapers
50 40
30%
27%
30
20%
20
11%
10
10%
0 $0-$0.99
$1-$1.99
$2-$2.99
$3-$3.99
$4-$4.99
0%
1%
1%
$5-$5.99
$6-$6.99
$7-$7.99
Standard Weekly Prices Source: American Press Institute, February 2018
Conversion Rates for Digital Subscriptions Discounted-Trial Readers
Free-Trial Readers
Percentage based on participation of 14 organizations
Percentage based on participation of 11 organizations
12
12
Frequency
Frequency
10
6
3 0
0 0%-25%
11
6
1 0 26%-50%
51%-75%
Conversion rate
76%-100%
0%-25%
0
0
0
26%-50%
51%-75%
76%-100%
Conversion rate
Source: American Press Institute, February 2018
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Social Media Use in 2018
Reasons Why U.S. Young Adults Quit Social Media
Percentage based on a survey of 2,002 U.S. adults who say they use the following social media sites online or on their cellphone
YouTube
Percentage based on survey of 1,000 adults ages 18-24 in December 2017
73%
Wasting too much time on it 41%
68%
Too much negativity 35%
35%
Not using It very often 31%
29%
Not interested in the content 26%
Snapchat
27%
25%
Too much pressure to get attention 18%
24%
Got too commercialized 18%
Wanted more privacy 22%
Made me feel bad about myself 17%
22%
Source: eMarketer; Hill Holliday “Meet Gen Z: The Social Generation” conducted by Origin, March 5, 2018
Source: “Social Media Use in 2018” Pew Research Center, January 2018
Costs Up, Number of Impressions Down After Facebook Changes News Feed Algorithm Based on year-over-year change
Impressions
Cost Per Thousand Impressions
88% 130% 165% 89% 115% 117% 149% 60% 72% 85% 45% 52% -3% 18%
45% 34% -7% 28% 37% 37% 53% 61% 68% 72% 57% 40% 122% 77%
150
100
50
0 Jan 2017
Feb
Mar
Source: AdStage; Recode editorandpublisher.com
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Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 2018
Feb
Jan 2017 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 2018 Feb
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industry insight
Adjust Accordingly As local news is decentralized, everyone’s an entrepreneur By Matt DeRienzo
W
e’re in the midst of a massive decentralization of local journalism, and media and tech companies both large and small will have to adjust to be successful. There are now just fewer than 1,300 daily newspapers in the U.S., down from about 1,800 in 1970, but that doesn’t tell the whole story of what’s happened to local news. More than half of newspaper jobs have disappeared over the last 15 years. The Denver Post recently announced that it would cut one-third of its already shrunken newsroom, while the San Jose Mercury News is down from more than 400 in the 1990s to 39 union journalists. Many chain-owned smaller-town daily newspapers have only one or two local news reporters left on staff. The big newspaper chains of the past
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won’t be going back into these communities to restore the journalism jobs that have been cut. And attempts at building national, cookie-cutter, Patch-like local online news outlets have repeatedly run up against the reality that local news doesn’t scale in that way. The future—and spottily, the present— lies in “authentically local” journalism, steered by people who live in the communities they are covering. The fix for local news will bubble up from the grassroots, with individual communities having to take responsibility for their own information needs. Counterintuitively, this rapid decentralization is being driven, in part, by a big consolidation of the newspaper industry. That’s due to who is doing the consolidating. Stock investor-driven Gannett and hedge fund-owned GateHouse Media and Digital
First Media are buying up independent and family-owned local newspapers, not with an eye toward long-term investment in the industry, but short-term profiteering from what is left of a dying business. As the dust settles, local news ecosystems are emerging that will serve readers through a combination of local independent online news sites, nonprofit news organizations, public media, niche publications, local TV news, such as it is, and what’s left of daily newspapers. Also feeding this decentralization of local news is readers’ internet-driven appetite for getting “everything about something.” Daily newspaper coverage that’s a mile wide and an inch deep won’t satisfy. People want depth and comprehensiveness on the individual interests they care about most. And amidst major turmoil in the advertising editorandpublisher.com
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•Dart N
business, these niche enterprises hold the most promise in getting readers to pay for news. Niche online news sites with a local layer are among the most fascinating stories in media today. Technical.ly, for example, covers tech news with separate sites in Philadelphia, Brooklyn, Delaware, Baltimore and Washington, D.C. Chalkbeat takes a similar approach to local education coverage. Sioux Falls Business covers local business news in Sioux Falls, S.D. Eco RI covers environmental issues in Rhode Island. DC Commute Times is covering transportation through the practical experiences of a daily commuter in the D.C. area. And there are state politics-focused sites all over the country. Some communities will have a stronger local news ecosystem than others, based mostly on the success of local online news startups and the degree to which the local daily has been damaged by ownership. One of the biggest challenges for local
online news startups is seed funding. Most of the for-profit sites that have launched are bootstrapped with severance from being laid off from a newspaper job, or savings. Nonprofit sites have relied on foundations for seed funding, but as this becomes more of a solution all over the country, that’s not going to be an option for everyone. Legacy media companies should have a huge advantage in that they have the capital to provide a runway for local news enterprises and experimentation. But even if they can get past a myopic focus on short-term profits at the expense of future growth, few companies seem to have mastered the ability to spawn entrepreneurship within a large organization. Bandwidth of local leadership has disappeared, as publishers now run multiple daily newspapers in vastly different markets, or even oversee entire states or regions. And rarely do product launches within a big local media company come with dedicated top-and bottom-line manage-
ment, and importantly, dedicated local sales reps who aren’t also pitching a million other things. Another consequence of decentralization is adjustments that will have to be made by tech companies, software-as-a-service vendors and online platforms that cater to publishers. If 1,300 daily newspapers are replaced by 10,000 smaller local online news outlets, it will upend how products serving publishers are designed, priced and sold.
Matt DeRienzo is executive director of LION Publishers, an organization that supports local independent online news publishers from across the country. He is a longtime former newspaper reporter, editor, publisher and corporate director of news.
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shutterstock.com photo
business of news
Breaking Down the Issues Start-up company, By The Bay, dives deep to explain local topics and elections By Tim Gallagher
M
y grandfather and mother share the blame for guiding my older brother, Mike, and me into newspaper journalism. Each of them had a five-paper-a-day habit as we grew up in New York and knew the writers and the politics of each publication. (My mom said the Herald-Tribune had “all the best writers” and when you review the writers who worked there, you realize Mom was right.) There was, however, a problem with all those newspapers. In 1987, when I was the new editor at the Albuquerque Tribune during the height of the Iran-Contra hearings, my mom said to me: “Isn’t there a way to make this easier to understand? Whose side is the U.S. 22 |
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on? Are we pro-Sandinista or pro-Contra?” She said the Middle East was even more confusing. “What’s the difference between a Sunni and a Shiite?” I used this example and penned a letter to the Associated Press, whose sublime president, Louis Boccardi, promised me they would try to do a better job of explaining the background on international stories. “Lou,” I wrote, “you write the story assuming the reader has extensive background in international politics. To use a baseball analogy, it’s like you’re trying to score a runner from third with nobody out.” A decade later, I was relating that story to my oldest son who was in college and he agreed with grandma. “Everyone I know
in college wants to be smart. They want to understand the world. But newspapers do not make that easy.” Mom died five years ago. My son is raising his own family. And finally, there’s a start-up company that gets it. They are making their corner of the world a lot easier to understand. Yvonne Leow and Jimmy Chion launched ByTheBay.cool after Chion created ballot.fyi to help explain the myriad of propositions on the ballot for California voters. There might be nothing more confusing to voters than the daunting legal language of ballot measures. If you turn on the TV during election season, you are likely to see back-to-back commercials designed to simplify the issue by having editorandpublisher.com
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a doctor explain why the proposed tax on tobacco to fund health care is unfair. The next commercial shows six ICU nurses pleading with you to vote for the measure. Who’s right? There is no bias in By The Bay’s explanations. They are clear. “Imagine you are watching a cricket match for the first time and do not understand the rules,” said Leow. “If you’re watching the match with someone who knows the rules, knows the strategy (you will enjoy it more). We start each story with the beginner’s mindset.” After the 2016 election, Leow and Chion turned their attention to local issues. By The Bay has an extensively researched and graphically interesting explanation of the housing shortage in the Bay Area called “Why your rent is ridiculous.” Nothing is discussed more frequently in that community as the cost of housing and how tight the market is. By The Bay takes an approach that mixes an interesting his-
tory book with an encyclopedia and frames it in an attractive design that works well on any device. It’s cleverly written and has plenty of links for more background. Preparing the story took weeks “and the moment it was published, it was dated,” said Leow. “People in the housing industry would say, ‘Have you seen this new study?’” It is a challenge to stay current and relevant, but Leow and Chion are on to something. Newspaper readers have always trusted the local paper as the source of information for the important local issues. And we have tried to enhance that reputation as the source. What if newsrooms selected five crucial local topics, used a By The Bay model, and helped write fresh content? (I have seen some news sites that merely post a lot of links to news stories on the topic. That’s good, but it could be better.) How deeply we would enhance that notion of the local news authority.
Help could be coming. Leow and Chion would like to roll the By The Bay model out to other markets, if they can figure out the profitability of scaling the model. According to Leow, it would make the most sense to work with local newspaper partners. For more information, contact Leow at yvonne@bythebay.cool.
Tim Gallagher is president of The 20/20 Network, a public relations and strategic communications firm. He is a former Pulitzer Prizewinning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Reach him at tim@the2020network.com.
DV &M THE CHILTON FAMILY HAS SOLD
CHARLESTON (WV) GAZETTE-MAIL 38,000 daily circulation
TO
HD MEDIA We are pleased to have represented the Chilton family in this transaction.
Dirks, Van Essen & Murray Santa Fe, NM
editorandpublisher.com
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t: 505.820.2700 www.dirksvanessen.com
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digital publishing Report, is a hard website for novices to navigate. For starters, every single one of those subreddits has its own moderation crew that can create their own rules and ban spammers who only share links to their own content. Then there’s the idea that Reddit is a traffic panacea, when in reality very few of the links shared on the website ever receive enough traction to make it to the homepage, where the platform can deliver Now that Reddit is welcoming substantial traffic to a story. brands to its platform, how In recent will publishers use it? months, the notoriously brand-shy By Rob Tornoe website has done something out of character. It’s actually opened its doors—ever eddit, the self-described so slightly—to publishers and brands in “front page of the internet,” has order to make it easier to share content with been historically leery of brands its young, hip audience. and advertisers, which has quietly It’s part of a push headed by Alexandra allowed its niche-friendly patchwork of Riccomini, Reddit’s first director of busicontent verticals (known as subreddits) to ness development and media partnerships, grow into the fourth most trafficked website to encourage publishers to interact with the in the U.S (with more time on site than even platform more. It’s working with Boston Facebook, according to Alexa). NPR affiliate WBUR to produce the “Endless This has left reporters and editors in Thread” podcast, partnered with Time maganewsrooms across the country in a particuzine and rolled out native video hosting for larly tricky spot. There are many subreddits brands. Probably more interesting to media (such as r/news and r/politics) that promote companies is the fact Reddit has unveiled the trustworthy content produced by media new profile pages that let brands share their companies on a daily basis. Along with that own content on the platform without the fear are pages for every state and major city, as of having their website flagged and potenwell as countless niche sites that align well tially banned. with the content typically produced by most At the forefront of this new era of pubnewsrooms. lishing on Reddit (unsurprisingly) is the But Reddit, while offering the occasional Washington Post, where social media editor spout of traffic on par with the Drudge
R
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Gene Park fills most of his day operating the newspaper’s official account. The way it works is Park decides which stories are a good fit for Reddit and shares links, either on various subreddits or on the newspaper’s official page, located at u/washingtonpost (which Reddit helped the Post acquire from a squatter). He also responds to requests from the Reddit community, fields complaints about links or stories and keeps his eyes open for fodder for a potential newsroom story. “By far the number one question I receive is about ‘Democracy Dies in Dankness,’ and whether or not I know we have a typo there,” Park said of the moniker that’s located in the bio field on the Post’s Reddit page. It’s a play on “Democracy Dies in Darkness,” the newspaper’s main slogan, which it adopted in February 2017 following the election of President Trump. In a little less than a year, Park has basically created his own subreddit of Post content that’s followed by more than 40,000 users, more than many of the 138,000 or so active communities on the platform. The Post’s popularity on Reddit basically falls somewhere between r/comicbookmovies and r/neckbeardstories, and it’s allowed several stories to garner enough traction to actually push them to the website’s homepage, which has only helped expose its user page to more users. How was Park able set up such a nice cycle? Simple—he’s a fan of Reddit and put in the hours to understood the ebbs and flows of how the platform works. For starters, transparency has been key to the Post’s success. Parks is the sole voice running the newspapers’ Reddit profile, and his name is clearly listed in the page’s information section. And Parks knows Reddit well enough not to flood subreddits with content. Instead, he spends time cultivating relationships with the moderators and only posts a story when it feels 100 percent appropriate. One way Park has found success promoting content in an engaging way is by adding links in the comments of relevant posts with a good deal of engagement. Park said he mostly targets existing Post content that was shared on the site organically to add context and relevant information, and it helps expose more readers to the Post’s official account. editorandpublisher.com
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“I try not to hijack too many threads,” Park said. “If I feel like I’m adding something important to that story or if it’s something that we’ve also reported on, then I would do that.” It’s important to keep in mind that Park’s strategy isn’t based on maximizing traffic back to the Post’s website, and for good reason. Despite its tendency to drive a lot of readers to a single story, Reddit’s benefits to news publishers as a source of web traffic is unpredictable at best. Parse.ly, an analytics company that measures web traffic for hundreds of top publishers, currently places referral traffic from Reddit outside of its top 10 over the course of the past year, coming in behind Instagram (where users can’t share direct links) and LinkedIn. A spokeswoman for Chartbeat, another popular analytics company, called the referral traffic Reddit delivers to its clients “fairly negligible” and is concentrated into a small number of stories that reach the website’s front page.
For Park and the Post, it’s more of an engagement play to position the media company as a trusted news source on a platform filled with young readers who have likely never read a newspaper in their life. Among its most engaging content are AMA’s (Ask Me Anything) featuring Post reporters taking questions from users. “My original idea was to treat the Washington Post as if it were a creative that’s looking to push its content out and have people talk about its content,” Park said. “It’s all about engagement.” At first, Park said he used to receive lots of messages from Reddit users asking about the Post brand account and wondering what it was doing posting its own content on the website. But now, users seem to be used to the Post’s presence, and even more important, appear to enjoy engaging with the content Park is sharing. Of course, the Post isn’t the only media company engaging directly with the Red-
Out-think
Business as usual doesn’t cut it in today’s continuously changing media industry. Outsmart the future, be more innovative, challenge yourself and dare to be different. Subscribe to the publishing industry magazine for out-thinkers. E&P digs deep and delivers stories that stimulate ideas, strategies that make you money and hard-hitting opinion that moves you to action.
dit community. AL.com, the Texas Tribune and the Dallas Morning News (“Meme’ing and y’all’ing since 1885”) have all partnered with the platform, all with varying degrees of success. “The fact that we’ve had success on Reddit and actually helped pave the for other news organizations…to start engaging with a notoriously anti-brand platform is significant,” Park said. “Just make sure you assign someone who knows the website well.”
Rob Tornoe is a cartoonist and columnist for Editor and Publisher, where he writes about trends in digital media. He is also a digital editor for Philly.com. Reach him at robtornoe@gmail.com.
DV &M HERALD MEDIA HOLDINGS INC. HAS SOLD
BOSTON (MA) HERALD 65,000 daily circulation
Subscribe to success editorandpublisher.com/subscribe
TO
DIGITAL FIRST MEDIA We are pleased to have represented Herald Media Holdings in this transaction.
Dirks, Van Essen & Murray Santa Fe, NM
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t: 505.820.2700 www.dirksvanessen.com
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production BY JERRY SIMPKINS
STOPP OR GO?
Are newsprint tariffs protecting production jobs or are they just another nail in the coffin? 26 |
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I
gnorance is bliss, and I’m the frontrunner for king of the castle. When I pull into a gas station to fill-up and fuel has jumped 20 cents a gallon overnight, I don’t ask questions. I simply consider the options: walk, Uber, beg a ride from a friend, buy a moped, or go home and crawl up in a ball. Then, I dig deeper into my wallet and turn a blind eye until the next increase at the pump shocks me deeper into denial. Until recently, I couldn’t imagine that same ignorance would ever enter my work life. Then along came newsprint tariffs. I reasoned that newsprint prices have fluctuated constantly throughout my career and this latest increase was just another one of those things we couldn’t control, so we’ll take it in stride and move on to something we could control. It was at this point I realized I was leading the pack for ultimate king and figured perhaps this “tariff thing” was something more than just another attempt by my local newsprint supplier to push up costs and line their pockets—it’s an action that could jeopardize more than 600,000 workers nationwide in the publishing and paper industries and significantly drive up costs for us all.
} Outside of labor costs, the most significant expense to newspapers is newsprint. Increases in groundwood papers as a result of tariffs on imported paper will result in additional expense to printers and force cutbacks in other areas of our operations.
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Photos by Jerry Simpkins
What are the Newsprint Tariffs All About? According to a Buffalo News article posted on the STOPP (Stop Tariffs on Printers & Publishers) website, the current newsprint tariffs are driven by a strategy of North Pacific Paper Co. (NORPAC) to manipulate U.S. trade policy. Other articles on the STOPP website go on to explain that after the recent purchase of NORPAC by One Rock Capital Partners of New York, (who on their website describe NORPAC as “a carve-out from Weyerhaeuser and Nippon paper”), “NORPAC, an outlier in the paper industry that is looking to use the U.S. government for its own financial gain” filed a petition resulting in duties which were assessed by the Department of Commerce in January and March. The primary duties assessed were
countervailing duties (CVD) and antidumping duties (AD) on imports of Canadian uncoated groundwood papers including newsprint and other papers. I highly recommend you review the STOPP website at stopnewsprinttariffs. org for a detailed explanation of these terms. Before I get into the impact these tariffs will have on our industry, I want to give credit to STOPP for their efforts. STOPP recently launched its new website and is inviting any interested parties to join in the fight to overturn these tariffs which have the potential to be devastating to our entire industry. Joel Quadracci, chairman, president and CEO of Quad Graphics, was quoted by STOPP saying, “This will result in driving up the costs of print and force an even faster migration to digital options at a time when our industry is already being severely disrupted.” That about sums it up, but there is so much more that can be said. One of the more recent articles I’ve read on newsprint tariffs was published by Paul Tash, chairman and CEO of Times Publishing Co. (publisher of the Tampa Bay Times). I felt it accurately reflected how the tariffs will hurt readers and the industry in general. Tash hits on many of the same subjects I’ll cover here, including his statement that “To help offset the extra expense of paper, publishers will eliminate jobs. Make no mistake: These tariffs will cause layoffs across American newspapers.” Tash also states that “now that the tariffs are taking effect, the American companies are hiking their own prices, so we have little room to shop around.” This “fallout,” as I choose to refer to it, is collateral damage from a trade war we didn’t really want to get into. I recommend you get involved with STOPP. They are doing excellent work defending our industry against what some consider the most significant industry challenge to come along in awhile. According to STOPP, the International Trade Commission is conducting its final investigation throughout the spring
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Next Steps
Your Access To Local News Just
Got More Expensive.
So it’s time to get to the core of the issue—what can we do about it? Sit down with your newsprint budget and make your best assessment of how much your budget is going to swell from these tariffs. In the aforementioned article by Tash, he estimated that the Tampa Bay Times could be facing more than a 30 percent increase, adding more than 3 million dollars in annual newsprint expenses. That is a staggering number and one that will not be able to be absorbed into normal operating expenses. Let’s go after the less painful cuts first and slowly you’ll see a progression towards less desirable solutions. I want to be clear that I understand that most—if not all—of these may have already taken place in your newspaper. My suggestions are to simply review these ideas and implement them as they fit into your organization.
The U.S. government just imposed a new tax on newsprint, increasing the cost of the paper you are holding. These tariffs hurt newspapers, readers, workers and local communities.
Increasing subscription costs to
Protect your right to read.
Tell your representatives in Congress to stop the tariffs on newsprint.
202.225.3121
stopnewsprinttariffs.org
The News Media Alliance and the STOPP Coalition recently provided several ads for newspapers to run in their publications in order to educate readers on the negative consequences of the recent tariffs imposed on Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers.
and is expected to reach a final determination regarding any injury or potential injury to the domestic industry by September of this year. Until then, we’ll all be paying as things work their way through Washington. As an industry, with many of our brethren hanging on by slim margins and facing tariffs that could send them over the edge, the first thing we need to do is have a plan. While the cost/percentage of increase is still up in the air, rest assured it will have a significant impact on how your newspaper does business in the future. With the steady decline of print media over the past years, most properties have 28 |
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already dipped into the “savings well” time and time again, and right now it’s just about dry. Things that we do to offset this tariff will most assuredly have a negative effect on the printing industry as a whole, and I sincerely hope that we can recover. Those of you who know me well have probably never once heard much “politics” come out of me (it’s not my style), but I wholeheartedly agree with a statement by The Daily Signal that “an America first policy is the one that supports the job-creating investment of a dynamic economy. Taxing newsprint is a backward-looking, America-last, investment-last, and jobslast policy.”
readers. Considering some of our loyal readers often make a choice between renewing their subscription and grocery shopping, there isn’t going to be a lot of benefit to our industry raising prices, but it’s going to happen. Additional operational costs as a result of paper tariffs is going to do nothing but hasten additional subscription increases and drive readers to other media choices. Increasing rates to advertisers. When we announce this, we’ll probably each get a personalized thank you note from Craigslist for continuing to drive customers to their site. In all seriousness, what other alternatives might we end up having? Someone in Washington should have given this a little more thought before imposing tariffs. Increasing charges to commercial print customers. Many of our print contracts are based on newsprint price and are adjusted according to price per ton. Depending on whichever side of this increase you’re on, it doesn’t matter because everyone loses. If you’re the commercial account and your price goes up, you lose. If you’re the printer and you raise prices, chances are your
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client will reduce their page count or draw to offset the price increase and you’ll lose revenue. Lose/lose, like most of the damage caused by these tariffs. zz Waste reduction on press. We all pride ourselves on putting out a product we can be proud of, however as your press crew battles to get to first, good newsprint is falling into the waste stream. Take a look at your start-up procedures and what, if anything, you can do to reduce waste. Be careful not to compromise advertiser or editorial quality but still, turn over every rock. Meet with the newsroom if they have issues with remakes, meet with your press crew to hear their ideas on what can be done differently. I’m simply saying make the effort. zz Reduction of returns. Any good circulation director will tell you that if you don’t make papers available in the field you can’t sell them and single copy revenue will suffer as a consequence. If your percentage of returns is excessively high, do what you can to control it. Are you sending 20 copies to a small convenience store on the fringe of your market and bringing back 15? Check on sales, and make sure that if you have racks in areas of high pilferage that it still makes sense to keep racks there. Review and monitor your field sales and adjust your draws accordingly. zz Review NIE copies. This will depend on policy and any other non-paid copies that can be reduced. Years ago, many newspapers provided complementary copies to public service and other local groups as a gesture of community support. zz Convert print subscribers to digital. This is obvious, yet it pains me to say it. I love print, but as our digital world continues to thrive, running specials to move readers and advertisers to digital just makes sense (and saves newsprint). zz Elimination or reduction of TMC products. Every suggestion here has a downside. The downside here is missed opportunities to reach non-subscribers, less opportunities for advertisers to
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“One company’s manipulation of our trade laws is causing unintended consequences that could force small and rural newspapers out of business. That can’t be what U.S. trade laws are all about.” —Paul Boyle, senior vice president of public policy, News Media Alliance
reach these readers, and driving more advertisers to digital or mass mailings through other vendors. zz Special sections. Evaluate special sections reviewing each P & L and watch for switching advertising dollars between sections and core publications. Focus more on ROP to sustain the news hole and healthy advertising/editorial percentages. zz Consolidate sections. If you have a weekly section that you run as an advance, take a look at the P & L for this run. Often “leaning up” and incorporating advance sections into the main can reduce newsprint waste and have little or no impact on advertising revenues. zz Reduction of pages in special products. Many of us print TV tabs, puzzle books, comics and other features and insert them into our core products. Monitor draws for these products to eliminate newsprint waste while also reducing the number of pages published in these special products. Will it hurt the reader? Yes. Will it take away from the value in our products? Yes. Is it yet another step backward for the industry? Yes. But will we save newsprint and expense? Definitely. zz Hopefully reader reaction will be limited. Reducing your puzzle book from 24 to 20 pages might not cause a riot in the streets, but it is another takeaway we’re being forced into by the tariffs. If you question reader reaction by taking away a comic or two, try put-
ting in a wrong comic strip by accident one day, and you’ll quickly realize how many people are loyal readers of comic pages. Readers will notice and feel they’re being given less. It’s another lose/lose situation. zz Web reductions. Before you write me to call me “Captain Obvious” (that actually happened already), yes, I do realize that most of us already have done this, and done it again and again, but guess what? Not all of us have. In the last year, I’ve converted a dozen commercial clients from a wider web and saved them money in the process. If your paper is not running on the leanest web possible, take a look at why and cost savings related to this change. zz Reduction of pages in core publications. Evaluate your advertising/ news percentage in your daily. Everyone has their own opinion, mine is if it’s not close to 50/50 you either need to reduce your page counts or increase your advertising inches. Make a sincere effort to cut a couple pages out of the daily each day. It really adds up over time. To repeat myself: Is it going to hurt readers, value, quality, etc.—sure thing! But it adds up in newsprint savings very quickly and beats the next few suggestions I’m going to have. zz Elimination of publication days. Many newspapers have already jumped on this bandwagon. Monday and Friday editions are most commonly the target, hoping to move preprint revenue to
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4/20/18 9:59 AM
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other days of the week and of course saving newsprint by the truckload. The obvious downside here is huge. {{Risking additional losses in ad revenue to an already challenged industry {{Serious loss of circulation revenue {{Less news coverage and connections to our communities {{Driving subscribers away from print {{Reducing employees from full-time to part-time with some losing benefits that provide for their families {{Hastening the demise of print zz Job losses/workforce reductions. More than 600,000 jobs in the U.S. in one way or another rely on groundwood paper—jobs at our newspapers, newsprint mills throughout the country, book publishers and others. The affect on our industry will most likely be devastating. For most newspapers, the next largest expense behind human resources is paper. Increasing this cost by double digit percentages will result in necessary reductions in a workforce already suffering from severe workforce anemia. There isn’t much more you can say here besides the ending result is going to hurt. 30 |
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} Newsprint warehouses that months ago were full now look quite different. Recent tariffs on uncoated groundwood papers from outside the U.S. have shortened supplies and driven up costs.
Before I wrap things up, I’d like to touch on price increases and supply shortages from U.S. newsprint suppliers. At least one of these suppliers—Resolute—has joined STOPP to fight the tariffs, and I applaud them for the effort. When the tariffs were announced, almost instantaneously U.S. suppliers passed along an increase of their own. I spoke with a Resolute representative and asked why a U.S. supplier, located in the U.S., to whom we don’t pay an import fee to would increase their pricing. It truly seemed to me like kicking publishers while they were down. I don’t know if the answer justifies things, but it did make some sense to me. U.S. mills are currently operating at 97 percent of capacity. Resolute alone has taken 70 machines off-line since 2007 in response to industry cutbacks. It isn’t easy, quick or inexpensive to get these mills back up and running, so for at least the immediate future, we’re going to have to deal with shortages and higher prices from U.S. suppliers due to the fact they’re working overtime and putting additional capital into their operations to keep up with supply and demand. Regardless of NORPAC’s stand, it is apparent to me that this is not a trade matter, but more so a result of the steady decline in print products resulting in the progressive decline in demand for newsprint across the U.S. So far, more than 1,100 newspapers had already written letters critical of the tariffs and warning that imposing retaliatory import duties would have a “very severe impact on our industry.” Evidently, these pleas fell on deaf ears in Washington. Jerry Simpkins is vice president of the West Texas Printing Center, LLC in Lubbock, Texas. Contact him on LinkedIn.com or at simpkins@tds.net.
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Newsrooms are forming unions to create better pay, better benefits and better journalism By Sharon Knolle
A
fter a series of management shake-ups and unpopular policies, the Los Angeles Times made history in January when its newsroom voted 248-44 to unionize. It was the first time in the organization’s 136 years of operation. So, why now? Sally Davidow, communications director at the NewsGuild-CWA (who helped the Times organize), said the environment is changing in favor of unions for a number of reasons: “The victory at the L.A. Times has certainly sparked interest in other places, but also the atmosphere in general was sort of ripe for before that. The situation in the industry is very dire. People feel they can’t earn a decent living and they have no control over their work schedules. They really want a voice at work and equity for women and people of color. So, there are a lot of very important issues.” Carl Hall, executive officer of Pacific Media Workers Guild, added, “People are starting to see that a union make sense. The news business is seeing more interest, and I think there will be an increase in interest as people realize they need a voice at work in order to have any real parity or ability to negotiate.” With layoffs an inevitable factor in today’s environment, more and more newspapers and media organizations are opting to form unions as a way of securing equal pay and better benefits, and providing a safety net when those inevitable layoffs hit. In addition to Davidow and Hall, E&P spoke with several newspaper staffers who spearheaded the move to unionize at their papers and the guild reps that helped guide them.
Los Angeles Times Unionizes
According to Davidow, “There have been a lot of articles recently about how younger workers are more pro-labor since any generation since the 1930s.” That’s certainly true for one of the key orgaeditorandpublisher.com
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} Los Angeles Times organizers celebrate after the National Labor Relations Board tallied up the votes.
nizers at the L.A. Times. Kristina Bui is a copy editor and one of nine vice chairs in the Times’ new union. She recounts how seasoned newsroom vets advised her to not to get too comfortable at first. “I graduated in 2013 and when I got here, people were really pessimistic,” she said. “A lot of mentors in the newsroom told me to keep looking and to find other jobs and to not get stuck here.” It’s no secret the Times had been through several tumultuous years. This past year alone, the publication saw its third editorin-chief in six months. Lewis D’Vorkin, the embattled former Forbes editor, lasted only five months as editor-in-chief before moving to a different position within Tronc, the paper’s parent company. He was laid off in April. Former publisher Ross Levinsohn took an unpaid leave of absence in January after sexual harassment allegations surfaced. Although he was cleared of any wrongdoing, he left his post at the Times to lead a new Tronc division. “The timing lined up a lot for us,” Bui said. She explained that when Tronc hired Levinsohn and D’Vorkin “that pushed people to realize that Tronc did not have (their) best interests at heart. That was the last straw.” Bui said the spark for the union began 34 |
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} Kristina Bui, Los Angeles Times copy editor and guild organizer
in December 2016 when Tronc decided to eliminate accrued vacation time. That, and a plan to “centralize web operations” across its properties, which would involve job cuts, motivated a few staffers to ask, “What if we called the NewsGuild?” From there, “it kind of snowballed,” Bui said. “We really began organizing in earnest in May 2017. I started talking to my coworkers to get a feel for whether the frustration in the newsroom was enough to motivate people to take action, and clearly it was.” The Times voted to unionize on Jan. 19, and on Feb. 7, Tronc sold the paper to local billionaire Patrick Soon-Shiong for $500 million. (At press time, the sale is still pending and a contract between the Times’ new union and its new owner had not yet been reached.) On March 15, there was a new round of layoffs at the Tronc-owned Chicago Tribune. The remaining staffers are now looking to unionize as well. “If we hadn’t unionized, it would have been a lot easier for them to do what they did at the Tribune and what they’re doing at other Tronc papers in creating this centralized national newsroom,” Bui said.
Victory Leads to Inspiration The success of the L.A. Times has in-
spired other papers, including the Missoula Independent, to unionize. Susan Elizabeth Shepard, a staff reporter and part of the organizing committee at the Montana newspaper, said that the L.A. Times was a primary inspiration, along with the nearby Casper Star-Tribune in Wyoming. The StarTribune had no comment on their intent to unionize, which was announced in February. In April 2017, the Independent was sold to Lee Enterprises. “Talks about forming a union had begun last year and increased after we were told we’d be moving into the Missoulian building,” Shepard said. The Independent was told in February it would be relocating to the offices of its former rival (and now sister paper), the Missoulian. At the Lakeland (Fla.) Ledger, the effort to unionize in 2016 was a brief “five months from the first discussions to the vote,” general assignment reporter Gary White told E&P. But the process with parent company, GateHouse Media, has been far from smooth. White said, “After we turned in our cards to trigger an election, GateHouse officials and the internal management launched an aggressive campaign to deter us from forming a union. The publisher and other editorandpublisher.com
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} Lowell Peterson, Writers Guild of America, East executive director
} In January, Vox Media voted to join Writers Guild of America, East.
“Employees felt they had more say in how the newsroom was managed, knowing that any major changes in policy would have to be negotiated with the union.” management figures threw out a good deal of misinformation, including the claim that anyone who voted for a union would be blackballed from the industry.” (A rep from GateHouse did not respond in time for this article.) After the pro-union vote, Ledger Media Group publisher Kevin Drake said in a statement that the vote was “disappointing,” but that the newspaper “remained committed to producing quality journalism.” Since the union has formed, White said, “The mood seemed to settle, although the publisher left for another paper within less than a year. Employees felt they had more say in how the newsroom was managed, knowing that any major changes in policy would have to be negotiated with the union.” Within a few months of starting negotiations with GateHouse, White said, they secured protections from firing except for just cause, a grievance process, and four extra personal days per year. “We also had a say in any major changes in policies or schedules for newsroom employees,” he added. As of March, he said the union is close to reaching an agreement on pay raises. editorandpublisher.com
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In December 2017, the NewsGuild-CWA reached a settlement with GateHouse that improves wages and protects health benefits at 16 of their newspapers. “By negotiating a single agreement, we have significantly enhanced workers’ power now and for the future,” said NewsGuild president Bernie Lunzer in a statement. “Rather than negotiating separately in small groups, our members are facing a common adversary together. This agreement provides a great platform for future negotiations.” Many digital media sites, including Mic, The Onion, Vox and HuffPost have also opted to unionize. Lowell Peterson, executive director of the Writers Guild of America, East—who worked with Vox and HuffPost—told E&P, “I think it’s fair to say that Vox management was more vocally opposed at first than HuffPost, but in both shops we had to escalate pressure to reach agreement on which employees would be part of the union. It’s always a lot of work, and in some cases, we have to overcome real resistance from management.” Not all efforts to unionize are successful though. In November 2017, one week after
} Carl Hall, Pacific Media Workers Guild executive officer
voting to unionize, Gothamist (and its sister sites including LAist) had the plug pulled with no notice from owner Joe Ricketts, the billionaire founder of TD Ameritrade. “(He’s) an employer who shamefully punished his own profits and his own workers—merely for exercising their rights,” Hall said. “It doesn’t make sense business-wise. There was no chance to even put a proposal across the table, just a vindictive, ideologically motivated snap decision.” Peterson said of the Gothamist shutdown: “Right-wing billionaires don’t care about bad publicity; they might even get a kick out of pretending to be tough guys. In the end, he decided he wasn’t making enough money, and he had the power to MAY 2018 | E & P
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} In 2016, the Lakeland (Fla.) Ledger successfully voted to unionize its newsroom.
shut down the entire operation—and the wealth to take those losses.” He added, “We continue to meet actively with the former DNA/Gothamist employees…they feel they were much stronger together than they would have been if they faced down Joe Ricketts individually.” But there is some light at the end of the tunnel. In February, three Gothamist sites— the New York flagship site as well as LAist and DCist—were acquired by public radio stations in those cities and are expected to relaunch soon. Besides the extreme measure of shutting down a paper or site completely, Hall discussed other ways that management can try to block the unionization process: “All too often, management will try to divide and conquer in many ways, including offering raises to individuals and bribing them (to abandon the union effort).” Another factor working against unionizing efforts, according to Hall: “There’s a small industry of anti-union companies out there, such as the National Right to Work Foundation. Per the foundation’s own site (nrtw.org), its mission is “to eliminate coercive union power and compulsory unionism abuses through strategic litigation, public information, and education programs.” Hall also mentioned the disturbing trend of what he calls “vulture hedge funds” such as Digital First Media, who acquire dis36 |
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tressed newspaper properties. But to those papers that have been successful in forming union, Davidow said that having a union “absolutely” makes for a stronger paper. “There were some very adversarial (owners), especially at some of these hedge funds like Alden Global Capital, which controls Digital First Media. There isn’t always friction between the journalists and the people they work with on a daily basis, but when it’s question of the big corporations, some of them are just there to suck the money out. They don’t really have that commitment to journalism.”
Thinking of Unionizing Your Newsroom? Once the union is formed, there’s an ongoing relationship between the guild and staff of the newspaper, explained Davidow. “In a new shop where people have recently organized, ideally there’s this sense of empowerment and enthusiasm. The guild structure brings experience and a lot of knowledge in negotiating contract. The first step once you’ve organized the union is to negotiate a contract. The workers bring an understanding of what their particular needs are and we try and make sure that they are in the driver’s seat as much as possible.” Hall added, “An employer never wants to give up any power. (Unionizing and nego-
} Gary White, Lakeland Ledger general assignment reporter
tiating a contract) is a process of give and take. It’s informed by the employer’s policies and business condition as well as workers’ solidarity, so each bargaining is kind of a unique process. Workers must stay united to get to a positive outcome, (but) they may need to wait longer than we would like.” The Ledger’s White recommended: “Be as specific as possible in considering what you hope to accomplish. Keep in mind that any possible raises must be balanced against the paying of union dues. Don’t have unrealistic expectations about what the union will be able to accomplish.” Bui’s advice to any media organization contemplating following the L.A. Times example: “Absolutely do it. It would be an understatement to say that it’s difficult work. Even in smaller newsrooms, asking people to unionize is scary. It’s a big ask because people want to hold onto their jobs. But in the end, you end up so much more empowered when you know your coworkers are looking out for you and you’re looking out for them. Layoffs are always going to be a reality of the industry. There’s no way around it. But unions soften the blow and create a safety net. “If there were to be layoffs, there’s still a legal obligation on the part of the company to negotiate a severance, which is better than the company laying us off and handing us whatever they decide. With the union, we editorandpublisher.com
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} Pictured are members of the Missoula Independent organizing committee (from left): Declan Lawson and Ariel Laven-
ture, sales and events team; Derek Brouwer, reporter; Darryl Sclater, PNW NewsGuild; Alex Sakariassen, reporter; and Erika Fredrickson, arts editor. (Photo by Susan Elizabeth Shepard)
get to at least negotiate now over what we leave with. Once we do negotiate a contract, we can negotiate for conditions, like voluntary buyouts or callback protections—which
is when employees are laid off and positions open up, they have priority to be rehired.” Bui also considered that selling the paper to a local owner “matters a lot,” such as the
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} Susan Elizabeth Shepard, Missoula Independent staff reporter and organizing committee member (Photo by Amy Donovan)
case with the Times, and “that wouldn’t have happened without the guild and newsroom saying, ‘We’ve had enough of what Tronc is going to do.’”
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CHECKING THE FACTS Newspapers are fighting harder than ever against the spread of misinformation By Jennifer Swift
W
hen an explosion rocked Manhattan on a recent Thursday afternoon, the local media went into a frenzy. The Twittersphere became like the classic game of telephone. A tweet alleged a car bomb had caused the explosion. Another tweet claimed it might have been a transformer. But each tweet and each claim came with hedge, stock lines so many breaking news reporters repeat: “I’m hearing,” “seems like” and “initial reports.” As the frantic news cycle churned, those tweets were retweeted absent of fact checking. The loud boom in New York that day, it turned out was a manhole cover that blew off.
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CHECKING THE FACTS
Since the advent of the internet, reporters on every regional and national panel have been asked how the web has made what has always been a cutthroat competition to get things up and get things up first even worse. News organizations are sprinting with the perception that being first means an organization owns the story. Still readers demand news operations get it right. And the demands for accuracy have taken on a heightened importance with the recent assaults on news credibility. Spreading information—and thereby misinformation even quicker—has made the need to get things right all the more important.
Attention to Detail
Ann Tatko-Peterson is the assistant managing editor of audience for the Bay Area News Group. She was part of the breaking news team at the East Bay Times when the Ghost Ship fire broke out in December 2016. The stories were rigorously fact checked—a process Tatko-Peterson said is always being revisited. When it came to the Ghost Ship fire, a lead cops reporter, Harry Harris, got a call at around 4:30 a.m. that there was a three alarm fire and possible fatalities. Clearly, Harris had a great inside source, but even with that, the newsroom made sure they had two people on the scene to confirm the number of fatalities before going with it. Someone else may have tweeted out the news as soon as they got the call, but reporters and newsrooms have to have a system of checks and balances, Tatko-Peterson said. “The interesting thing is we’ve looked at our policy many times, especially in this day and age when more and more outlets are posting the news as soon as it happens, whether or not we want to be in the same boat or if we want to continue to retain this idea that you don’t put anything up unless you feel confident that it is in fact true,” she said. The attention to detail and fact-checking paid off for the paper. The East Bay Times won the Pulitzer Prize for Breaking News Reporting the following spring. 40 |
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Ann Tatko-Peterson, Bay Area News Group assistant managing editor of audience
Jane Elizabeth, Accountability Journalism Program director at the American Press Institute
Spreading information—and thereby misinformation even quicker—has made the need to get things right all the more important. Modern newsrooms, especially regional operations like those in the Bay Area, are like a rubber band. Each year, the staff is thinned, as it has been this year with more than 50 journalists either being laid off or taking buyouts. Still the demand for news, and quick up-to-the-minute scoops, are pulling at the rubber band, stretching resources to the breaking point. “In this day and age when we have fewer copy editors, the fact checking is nearly nowhere as high as it needs to be, and it places a higher requirement on reporters to get it right, to be our own fact checkers,” said Tatko-Peterson.
The onus to maintain accuracy now falls on frontline reporters and a handful of editors. Jane Elizabeth, director of the Accountability Journalism Program at the American Press Institute, said organizations need to practice the strategies necessary to produce quick and accurate news gathering. “Even the smallest newsroom should be prepared to jump in on social media in that situation or any school shooting, but I think there’s really no secret for how to do that. Reporters should just do what they do—get information and confirm it,” she said. “I’m just concerned that people aren’t editorandpublisher.com
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“In this day and age when we have fewer copy editors, the fact checking is nearly nowhere as high as it needs to be...” prepared.” Elizabeth added that newsrooms can make an honest mistake, but you need to correct the information quickly. On April 2, API along with Poynter held its second-annual International Fact Checking Day. “It’s held the day after April Fool’s day for a reason,” Elizabeth said. Along with acting as a “rallying cry for more facts,” the date also celebrates the release of updated materials, activities and even free online courses for student journalists to become better fact checkers. The courses focus not only on basic, everyday rules and steps for fact checking, but also get into the steps for fact checking videos and photos. For newsrooms, Elizabeth said the technology is advancing so quickly it’s getting harder and harder for people to catch up with verifying the information. editorandpublisher.com
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In March, a Monmouth University poll asked 803 American respondents… Do you think some traditional major news sources like TV and newspapers ever report fake news stories, or not? Yes, regularly
31% 46%
Yes, occasionally
21%
No, do not Don’t know
3%
Do you think some online news websites ever report fake news stories, or not? Yes, regularly
52%
Yes, occasionally No, do not Don’t know
34% 9% 6%
How much are social media sites like Facebook and YouTube responsible for the spread of fake news—are they mostly responsible, are they partly responsible but other media sources are more responsible, or are they not at all responsible? Mostly responsible
29%
Partly responsible but other media sources are more responsible
60%
Not at all responsible
6%
Don’t know
5%
Are social media sites like Facebook and YouTube currently doing enough or not doing enough to stop the spread of fake news on their sites? Doing enough
20%
Not doing enough Don’t know
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CHECKING THE FACTS
But Elizabeth urges reporters to go back to the tenets of journalism. “Make a call. Get in touch with a person in the video or photo. Practice how to do this. Look for signs within the video that make it look a little suspicious, there are a few basic things you can do,” she said. “If there’s a decent chance that it’s fake, and you post it anyway, I think that’s pretty irresponsible.” If the internet demanded journalists to sprint, social media has demanded those same reporters in newsrooms to report on roller skates. It’s not just the pace of new media that has disrupted timetested methods for reporting, fact checking and publishing, but that one tweet, one Facebook post or comment, can alter the news cycle in an instant. Like the New York manhole story that metastasized into a possible terror attack in minutes, a share on Facebook or Twitter can birth all manner of outrageous claims. Journalists, according to Tatko-Peterson, would be wise to dust off an old adage in journalism: If your mother said she loves you, check it out. In 2018, the saying goes more like: If your mother shares something on Facebook, check the source before you share. “Unless I know who the source is or where it originated, I don’t care that it came from my mom or my colleague, unless I know the source, I’m not sharing it,” Tatko-Peterson said. Sharing information and making sure it’s accurate doesn’t just include what’s originally reported—it also includes what’s shared. “We as the media should step back, and say we have a very important duty to make sure nothing we put out there is fake, to feed the beast so to say,” she added. Take for instance, a recently circulated photo of Parkland shooting survivor, and now gun law activist, Emma Gonzalez. A photo of Gonzalez tearing up a paper shooting target was edited to look as if she were tearing up the Constitution instead, and the photo spread like wildfire on social media. “Just the fact that something like that can get out and can spread, that to me is the scary part,” Tatko-Peterson said. “That’s why our role is important—to come back and say, ‘Hey, Guess what? This is wrong, it’s fake news.’”
Fact checking 3.0.
Social media has been under fire in with Facebook coming under considerable fire for the Cambridge Analytica scandal. Social media giants and news organizations operate with a different set of expectations. A news organization is not assembled on sprawling networks of friends, like, retweets, @s or follows, but on trust. Tatko-Peterson said the responsibility for journalists to share accurate information has always been a first commandment of the job—and it now extends to what they report originally and what they share from others. “You can see how people rely so strongly on these platforms to get their news, and so you want to be able to believe that what you’re reading is reliable and accurate,” she said. “But I believe the internet has made it a dangerous place for us.” 42 |
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“Unless I know who the source is or where it originated, I don’t care that it came from my mom or my colleague, unless I know the source, I’m not sharing it.” Yet the internet is a place new media can’t ignore. The audience is on social media, and politicians leverage Facebook and Twitter to connect directly with constituents absent a filter or a fact check. Perhaps no one has mastered social media as a way of sidestepping the press as well as President Donald Trump. Fact checking websites, Snopes and Politifact, have seen their mission shift some in recent years. Even with our current president, fact checking presidents is nothing new. President Barack Obama was the most fact checked person on the site, according to Louis Jacobson, senior correspondent at Politifact. And half of the content checked by Politifact is sourced back to memes, chain emails and Facebook and Twitter posts. In recent months, news organizations like the Associated Press and Politifact have become more engaged in partnerships with Facebook to root out more “fake news” and better inform readers on social media. The site maintains a partnership with Facebook to weed out fake news. Jacobson said the partnership with Facebook has replaced some of the standalone work they used to do when it came to checking things on social media. “A lot of what we do in terms of fact checking ‘fake news’ on social media is done in that (relationship). It accommodates much of what we would have probably fact checked independently prior to the Facebook deal, and we’ll still sometimes do fact checks on individual memes on our own, but the question we have to ask is do we want to fact check a politician instead of a meme? How widely spread is this meme? All these factors go into it.” But Trump’s blend of speeches and Twitter barrages have increasingly been a part of their workload, Jacobson said. editorandpublisher.com
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“There are two unusual things. One is (Trump’s) speaking style. It’s an unusual speaking style but also comes out in his tweeting. Sometimes it’s very hard to understand actually what he’s arguing or saying more so than other politicians,” Jacobson said. “So that can be challenging as a fact checker. He’s not somebody who is deeply schooled in the policy details or verbiage. Other politicians, even when they’re shading the truth, will sort of stick to normal conventions about how things are expressed, and that’s not really the case a lot of the time with Trump.” Jacobson said a news organization could make a case for fact checking every Trump statement, but that wouldn’t be wise editorially with so many politicians using social media to communicate their message. Misdirection or flat out lying knows no party affiliation and is prevalent at all levels of government. No one in power should get a free pass. API began an accountability project during the 2016 election year. Accountability is a word thrown out a lot in journalism circles. It’s much more than rooting out fake news; it’s about holding politicians feet to the fire on matters of policy, and API’s Elizabeth, who heads the effort, believes it could help news organizations hold onto valuable readers.
“If we focus on the issues rather than talking about which candidate is lying, you have a better chance of getting people to read your content,” she said. “If you already know who you’re probably going to vote or and you open up your newspaper or log into your favorite newspaper and there’s a picture of your candidate calling them a liar, then you’ve automatically lost that person. And they’re not going to believe what they say.” They call it fact checking 3.0. The project is scanning an everincreasing partisan media and looking for better ways to engage the audience. “If you really are trying to promote understanding, you should be talking about the issues. Don’t ignore the politician of the candidate, but focus on what people don’t understand about an issue,” Elizabeth said. And there is nothing fake about reporting that news. Jennifer Swift is the co-founder and editor-in-chief of D.C. Witness, a website that tracks every homicide in Washington. Prior to moving to D.C., Jennifer worked for Connecticut magazine as their state politics reporter, and covered multiple topics at the New Haven Register including city hall, education and police.
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NEWSPAPERS
2020 How are newsrooms preparing for the next decade of publishing? By Gretchen A. Peck
M
ore than a year has passed since the New York Times’ newsroom published “Journalism That Stands Apart: The Report of the 2020 Group.” The report was intended to define “the newsroom’s strategies and aspirations” and laid out arguments for initiatives like nurturing more reader participation; creating more visually stimulating, multimedia journalism; and committing to greater collaboration between the newsroom and the publisher’s product teams. Overall, the report provided interesting insight on what the Times was planning for its future, so we couldn’t help but wonder what other newspapers had on their agenda for 2020. E&P reached out to several newspapers across the country and asked them to share.
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NEWSPAPERS
2020 Our panel:
Mark Adams, CEO, Adams Publishing Group, Athens, Ohio
Gilbert Bailon, editor, St. Louis (Mo.) Post-Dispatch
Nadine McBride, president and publisher, Norwich (Conn.) Bulletin
Brian Bloom, publisher, The Goshen (Ind.) News
Scott Schmeltzer, president and publisher, the Ironton (Ohio) Tribune
What variables do you think will have the most influence on how well your newspaper performs—in both revenue and audience—in the coming two years? Adams: The continuing success of our newspapers will depend on how well we execute on our commitment to provide “must-have”—primarily local—content to our readers. That means being deeply engaged with each community we serve, so that we can understand as 46 |
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Shawn Palmer, senior vice president, chief revenue officer, RJ Media Group (Meriden, Conn.)
Carrie Simison, publisher, Colorado Springs (Colo.) Independent
clearly as possible how to identify and provide that content. It also means constantly reinvesting in our newsrooms and in our technology, so that people are willing to pay for the high quality, unique, abundant, habit-forming content we are making available to them via a variety of platforms. Our goal is to continue to be the go-to information source for our communities, which will in turn provide the audience needed for our advertisers. Achieving and maintaining a modest bottom-line margin of 15 percent will provide sufficient resources for APG to continue to reinvest as needed to produce the essential “must-have” content. editorandpublisher.com
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“Newspapers need to stick to the core of what has made them so great for so many years, and that is the truth.” -Scott Schmeltzer
Bloom: There is no substitution for quality, in all aspects. Newspapers that succeed can effectively integrate digital, while still driving a print audience. We strive to be hyperlocal with an emphasis on relating the human experience. There are obvious challenges—newsprint, postage, economy, many outside our control—so we work to determine what makes our product invaluable. How can we incorporate social media into our day-to-day operation? How effective can we be with blogs and digital video? We are in our infancy in relation to what technology can provide. With the preponderance of questionable social media outlets, newspapers remain the last great bastion of editorial truth. We can’t take that for granted. Schmeltzer: Our audience, over the last several years, has been so fragmented with the many platforms that, for a consumer, it can be overwhelming. Newspapers need to stick to the core of what has made them so great for so many years, and that is the truth. Accuracy, integrity, and fairness still matter to people. The more consistent we can be, the better. All audiences need and deserve a trustworthy source of information. That is us. On the revenue side, trust with our advertisers starts with making sure they have all the information from our teams to make the best marketing decisions. We need to have trained teams that can answer all the questions thoroughly about the products we offer. We need to provide value to our customers. Value builds trust. Simison: We seem to be living in a period where news in general is vilified through the president’s constant claims of “fake news.” We need to remind the public that newspapers and journalists are trained professionals whose job is to actually wade through the bullshit and tell the true story. By continuing to abide by the high standards we set for our reporting, we know we can keep our regular readers and prove to the skeptics that what we do is not “fake news” and that we’re the local, reliable source to keep them in the know. Plus, there’s something about it being in print versus online editorandpublisher.com
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that gives extra reliability to it. Of course, figuring out the balance between content and revenue in print and online is the challenge that all newspapers are facing. To stay relevant, we have to be where our readers are, when they are there, which sometimes means breaking stories online versus holding them for our print product that hits the streets just weekly.
With more new readers paying for news, how may this impact editorial in the future or how you’ll deploy your newsroom talent and resources? Bailon: Having more readers willing to pay for our content helps us to allocate more resources toward our mission. The Post-Dispatch newsroom is the biggest local news website, fueled by the largest newsgathering team in our region. That comprehensive local coverage with news, sports, business, and arts and entertainment is unrivaled. Knowing more about our core subscribers helps us to engage with them and hear their ideas and comments directly. It helps us to strengthen our relationships with our most loyal, invested readers.
If you had to pinpoint your newspaper’s strengths, what would they be? What would you consider to be the organization’s weaknesses right now? What would you like to see changed between now and 2020? Adams: APG has many great strengths: It’s a familyowned enterprise, which has deliberately, thoughtfully and enthusiastically entered the community newspaper space with a commitment to be successful for many years to come. We do not manage quarter to quarter. APG’s priorities are established and well known to our MAY 2018 | E & P
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NEWSPAPERS
2020 “Our strength is our investment in the communities we serve, both in news coverage and sponsorship.” -Brian Bloom
associates. Although we are a young company, the communities we serve know we are there to serve them well, not to strip the newspaper of any value and leave town. We know that our greatest strength is in our own associates, who create the must-have content and provide great solutions for our customers. We believe taking good care of our associates in every way—to which we are committed—will result in our associates taking good care of APG and the communities it serves. APG is financially strong with a significant capacity to grow. But we are not growing to get bigger, we are growing to get better and stronger. If APG has any weakness, it is its relative youth. We are, after all, barely four years old, have grown fast, and have not had time to implement fully all of our priorities across the board to our more than 100 publications across 15 states. But we have great momentum and are confident we will be increasingly strong through 2020 and beyond. Bloom: Our strength is our investment in the communities we serve, both in news coverage and sponsorship. We created our own film series, which helped drive a proposed $14 million theater renovation on our Main Street. We devised the “Power of Pink Purse Sale” to raise money for cancer charities, and either initiated or promoted festivals and events as diverse as comic-cons to rock concerts. We put our stamp of approval on projects that benefit our audience, and couple advertising with sponsorship to increase visibility. That’s the long way around of saying: We, as a paper and as a staff, are involved. As to our weakness? We too often succumb to the idea that because we are a small staff, we have small expectations. We don’t always react favorably to change, and we are a work in progress in creating social media posts as events happen; (we are) too often in 48 |
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the habit of telling our audience what they missed. As staff sizes dwindle, especially on the news side, we demand a lot from less, and we need to do a better job of energizing our community journalists to help as our eyes and ears. McBride: The Bulletin is a long-standing news source for this area of Connecticut, having been established 227 years ago. Our mission to provide accurate local news to the communities we serve remains our strength to this day, providing information that is useful to our readers, that can only be found through our reporting of events. Our commitment to those communities is enhanced by the dedication of the newsroom staff and reporters. Another strength is our involvement in the local communities that we serve and the assistance we provide to the various businesses and groups, for local events to better the communities. As the business needs change, so have the way we operate. Some functions of our daily operation have been outsourced, which leads to less local control on how the specific function is carried out. I perceive this to be a weakness. What I would like to see changed is to bring back to the local level some of these functions that have been outsourced. Schmeltzer: Our strength is the trust we have built up over time with all of our customers. Having local columnists, local content, and trusted local marketing team members is what separates us currently. Our knowledge of the city and county government structure and its players is a huge strength. Our audience knows we will be fair and balanced, and that in today’s climate of “fake news” is super important and vital to any news organization. I think a weakness that I would like to see become a strength is training. We have seen so many platforms start and stop over the last couple of years, it has been impossible to keep up with the training and knowledge of all the moving parts. If you think of social media, video, and many other digital and print options we are doing, getting anyone fully immersed and trained is sometimes next to impossible.
The Times’ 2020 Report noted the organization’s commitment to diversity. Have you been reevaluating how to better staff the newspaper moving forward? Bailon: The evolution over the last five years has been widespread and will continue as our journalists work across platforms, varied forms of storytelling, and acquire new skills to enable that multifaceted journalism. Hands-on skills training and understanding of online analytics will continue to be fundamental to grow and to stay abreast of evolving techniques and platforms. As a Midwestern metro, diversity carries a broad connotation. Clearly, that encompasses race, gender and other demographics, but also includes geography, rural/urban issues, age, and political perspeceditorandpublisher.com
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tives. Representing that vast diversity across two states is a core newsroom goal.
Looking forward, what are you telling advertisers about what they can expect, and how are you preparing to deliver on those expectations? Bloom: Household penetration from the traditional newspaper and reach from our digital proposals are front and center. They’ve all heard that print is dead, repeated again and again by competitors who fail to note their own fragmentation of audience. Our audience is quality over quantity, buyers versus shoppers. There remains a truth to the printed word, a level of authenticity that says, “When you see it in the newspaper, it must be true.” We also tell them that our future is exciting. We can bundle, in one presentation, a myriad of customer solutions. From geo-fencing and targeting to digital display and video to social media management—all presented in a package that includes the most trusted and usually the longest-serving media in the market.
How do you define the culture at your newspaper(s), and how do you see it possibly evolving in the coming years? Adams: APG is a very focused organization: Focused on being financially stable. Focused on being a highperformance organization that strives for excellence in everything it does. Focused on being an organization where good people want to work. Focused on being nimble and innovative. Focused on staying very close to—and being supportive of—the communities we serve. We believe that APG has a bright, enduring future. But, our long-term success in realizing that future will depend on our continuing to focus on our priorities. All of these things define APG’s culture. APG defines “good people” as those who are capable of and engaged in making APG stronger and better every day. To attract and retain those good people, APG focuses hard on providing the kind of environment in which they feel respected, rewarded and supported, including providing competitive benefits for our associates and supplying them with every tool possible to ensure that they are successful in their jobs. Bailon: The Post-Dispatch has a long history of quality journalism, which drives our work each day. The bedrock of quality local journalism will sustain our role amid technological changes. Our newsroom tracks online analytics as an indicator of reader interest, which is balanced with our public service roles of watchdog journalism, public accountability, practical community information and commentary. We must provide original local coverage across a wide spectrum. editorandpublisher.com
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“The bedrock of quality local journalism will sustain our role amid technological changes.” -Gilbert Bailon Schmeltzer: I think many community newspapers are offering digital subscriptions to the products they have. We are no different, because without a revenue source for our content, it is hard to provide great, cutting-edge content in a timely manner. I see a different culture evolving over the next few years as placing a price on the time and effort of our content. As we continue to provide content in a variety of forms—video, digital, web and print—we still need to be able to pay our teams that provide that content. Over the last several years, many organizations didn’t place enough of an importance on the content they provided. We are learning that was a mistake. Simison: As an alternative newsweekly, our mission has always been to be the alternative voice bringing hyperlocal news to our readers. We’re a free product, both in print and online, so we are available and accessible to everyone and plan to stay that way. Of course, that means we rely solely on advertising revenue to pay our bills. It’s easy for advertisers to want to try the newest, shiniest forms of marketing and give everything a try, but at the end of the day, we know our audience; we know what they want, and we know they’ll patronize our local advertisers, and it’s easy to prove that. We do want to make sure we have supplemental products— whether that’s video, social media, events, etc. But all of those things still drive our advertisers back to our audience, and our audience to our advertisers, and that helps all of us. Gretchen A. Peck is an independent journalist who has reported on publishing and printing for more than two decades. She has contributed to Editor & Publisher since 2010 and can be reached at gretchenapeck@gmail.com.
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TRUTH Newspape s pu u h on and cen e
E&P s a s aunch suppor er o he newspaper ndus ry and s ded ca ed o promo ng s success and we -be ng n he years o come From me o me we w pr n u -page ads such as h s o nsp re adver s ng and marke ng deas — ou ng he mpor ance o e h ca ourna sm and s va ue o democracy
NewsPeople
By E&P Staff rachael@editorandpublisher.com
Kim Kamowski has been named publisher of the Sentinel in Carlisle, Pa. She replaces Gary Adkisson, who is now publisher of the the Bismark (N.D.) Tribune. Kamowski began her career at the Sentinel in 2008 and has since then held the job titles of print sales, marketing manager and interim publisher.
Shanna Cannon has been named publisher of the Register-Guard in Eugene, Ore. Prior to her new role, she served as publisher of The Garden Island newspaper in Hawaii as well as the Record Searchlight and Ventura County Star newspapers in California. Most recently, she served as the director of operations for Habitat for Humanity of Ventura County.
North Jersey Media Group, which is part of the USA Today Network.
Grant Moise has been promoted to president and publisher of the Dallas Morning News. Moise succeeds Jim Moroney, who will continue serving as the board chairman, president and chief executive of parent company, A.H. Belo Corp. Most recently, Moise served as the paper’s general publisher, a title he held since last year.
Kevin Craig has been named director of newspaper relations with AMG/Parade, succeeding Dave Barber who has retired. Craig most recently served as senior vice president of newspaper relations group at AMG/Parade. Prior to that, he was VP of the newspaper relations group at Parade magazine for five years. Barber leaves behind three decades of experience working in newspaper relations and sales at Parade and USA Weekend. Previously, he held various sales-related positions at United Press International, Sawyer-Ferguson-
Alison Bethel McKenzie has been named executive director of the Society of Professional Journalists. She succeeds Joe Skeel, who took the executive director position with the Indiana State Bar Association. Prior to her new role, McKenzie served for five years as the executive director for the International Press Institute. Her newspaper career includes stops at the Los Angeles Times, Miami Herald, Boston Globe and Detroit News. Nancy Meyer has been named general manager for tronc’s southeast region. Meyer was formerly the publisher of the Hartford Courant and the Orlando Sentinel. She also previously served as the president of the editorandpublisher.com
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Thomas Reinacher has been appointed chief executive officer of ppi Media’s United States branch. He has more than 20 years of experience in the industry; 10 of those years he spent working with leading U.S. media companies for ppi Media.
Walker and several newspapers in New Jersey. Vince Ciampi has been named group vice president of sales for MaineToday Media, which owns the Portland Press Herald and Maine Sunday Telegram. Most recently, Ciampi served at vice president for automotive for GateHouse Media. Before joining GateHouse, he ran New England sales operations for Cars.com. He has more than 35 years experience in sales and marketing. In addition, Courtney Spencer has been named vice president of sales for the Portland Press Herald, which is owned by MaineToday Media. Spencer’s previous role was director of local sales for the paper. Todd Cline has been promoted to vice president of content for Southern Community Newspapers Inc. He will continue to serve as editor of the Daily Post, which is owned by SCNI. In his new role, Cline will oversee seven SCNI newspapers. Cline has worked for 23 years with SCNI. In addition, Shane Stow has been promoted to production manager. He has been with the company for 13 years, working previously as lead press room manager and plate room technician. Kristen Hansen, who will mark 12 years with SCNI in May, has been promoted to senior copy desk chief. In her role, Hansen is in charge of design and editing for all SCNI papers. Lyn Brannon has been promoted to operations manager. She has worked for SCNI for nearly four years. Jason Braverman, who is web
Kristin Roberts has been named regional editor for McClatchy’s east. In her new role, Roberts will oversee nine newsrooms. She formerly served as executive editor of McClatchy’s Washington Bureau. Before joining McClatchy, Roberts was national editor at Politico and before that, she was the managing editor of the National Journal.
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NewsPeople ACQUISITIONS New Media Investment Group Inc has acquired the Austin American-Statesman and its niche publications and companion websites from Cox Media Group for $47.5 million. The sale does not include the nearly 19 acres on Lady Bird Lake that is home to the Statesman’s offices. The Statesman also publishes the entertainment publication Austin360, the Spanish-language weekly newspaper Ahora Si, and the Austin Community Newspapers group, which includes the Bastrop Advertiser, Lake Travis View, Pflugerville Pflag, Round Rock Leader, Smithville Times and the Westlake Picayune. New Media publishes 142 daily publications and hundreds of community publications. Ogden Newspapers has purchased the daily newspapers owned from the Byrd family. The sale price was not disclosed. The transaction includes the Winchester Star and WinchesterStar.com, the Daily News-Record of Harrisonburg, Va. and its associated website, dnronline.com. Other publications included are the Page News & Courier, Warren Sentinel, Shenandoah Valley-Herald, Valley Banner and Skyline publications. Ogden is a family-owned newspaper group with 43 daily newspapers published in 16 states. Southern Newspapers has purchased the Lawton (Okla.) Constitution from Bill Burgess, Jr. and Brad Burgess. The sale price was not disclosed. The Constitution has a Monday through Saturday paid circulation of 16,500 and 18,000 on Sundays. Southern is a 70-year-old privately- held company that operates 15 newspapers in Texas and Alabama. The Constitution will be the company’s 16th newspaper and its first in Oklahoma. Peggy Kelly has purchased the Santa Paula Times from Don and Debbie Johnson, founders and publishers of the Times. The sale price was not disclosed. The purchase ends a 25-year run for the Johnsons, who founded the twice-weekly Times after the Santa Paula Daily Chronicle closed in 1992. Kelly began working as a reporter at the newspaper in 1993 and has been editor in recent years. The Times is published twice weekly with Wednesday’s edition having a circulation of 7,000. The Friday edition is paid circulation 1,200. HD Media has purchased the Charleston (W.Va.) Gazette-Mail. HD Media paid about $11.5 million in a bid. HD Media is the publisher of the Huntington (W.Va.) HeraldDispatch, and also owns a number of non-daily newspapers in southwestern West Virginia. With daily circulation of approximately 38,000, the Gazette-Mail is the state’s largest newspaper. Shaw Media has purchased the Ottawa (Ill.) Times from Small Newspapers, ending 80 years of family ownership. The Times serves both Ottawa and Streator, Ill., publishing a newspaper five days a week. The asset sale includes related operations, including Starved Rock County Magazine, a regional travel publication. Terms of the transaction were not disclosed.
operations manager for SCNI, has added the title of digital editor. He is responsible for helping manage the websites for all the company’s papers. Braverman has been with SCNI for 14 years. Curt Yeomans, who covers government and politics for the Daily Post, has been promoted to senior writer. Yeomans has worked for the company for 12 years.
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Conan Gallaty has been named chief digital officer of the Tampa Bay Times. In this new role, Gallaty will oversee current digital efforts and the development of new content, products and revenue streams. He also will be responsible for the company’s information technology. Most recently,
Gallaty served as president of digital for WEHCO Media, a position he held since 2017. Raimundas Kisonas has been named executive editor for The Monroe Media Group/The Monroe (Mich.) News, which is owned by GateHouse Media. Kisonas has been a member of the News for 31 years and initially served as a reporter before being named senior reporter. Stephen Rogers has retired as publisher of the Post-Standard in Syracuse, N.Y. Rogers also recently retired as chairman of Advance Media New York, which operates the PostStandard. Rogers began his career in 1960 as a reporter at the Post-Standard. In 1964, he joined the Miami Herald. He rose to managing editor 13 years later. He returned to the Post-Standard in 1977 to be the editorial director and became publisher in 1981. Julie Anderson has been named editor-inchief for the Sun Sentinel, serving Broward County and Palm Beach, Fla. Anderson previously served as the senior vice president for content and business development for the Orlando Sentinel Media Group. Anderson succeeds Howard Saltz, who has left company. Scot Morrissey has been named publisher of the Albany (Ga.) Herald. In his new role, Morrissey, who has been the publisher of the Athens (Ga.) Banner-Herald and OnlineAthens.com for nearly 10 years, will oversee all operations of the Albany newspaper. Previously, Morrissey was publisher of the Log Cabin Democrat in Conway, Ark., in addition to working for two other papers in the Morris chain. Prescott Newspapers, Inc. (Prescott, Ariz) has hired John Mihalyo as circulation director. He succeeds Jack Perkins, who was with the company for nearly four years. editorandpublisher.com
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NewsPeople
Rick Wright has been named editor of the Helena-West Helena World in Arkansas. Most recently, he served as managing editor of Hot Springs Village Voice. Over the last 41 years, he has worked as a sports writer/ photographer, sports editor, news reporter/ photographer, and has been the managing editor at four newspapers. Jeff Herrin has retired as editor of the Rocky Mount (N.C.) Telegram. Herrin started his career at the High Point (N.C.) Enterprise, where he wrote for sports, then the police beat and state government and politics. He was the editor of a newspaper in Alabama before taking over at the Telegram in 1993. Replacing him as Telegram editor is content editor Gene Metrick. Mike Fannin has been named McClatchy regional editor for the Midwest region. Fannin, currently executive editor and vice president of the Kansas City Star, will continue to lead that newsroom and oversee three additional newsrooms including the Wichita Eagle in Kansas, the Belleville News-Democrat in Illinois, and the StarTelegram in Fort Worth, Texas. Steve Coffman has been named editor of the Fort Worth Star-Telegram in Texas. Since August 2016, Coffman had been editor of the Wichita Eagle/ Kansas.com. Previously, Coffman was editor of the Jackson Sun in Jackson, Tenn. for 10 years and worked prior to that in leadership roles at the Fayetteville (N.C.) Observer and the Finger Lakes Times in Geneva, N.Y., where he began his career as a reporter. editorandpublisher.com
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Zachary Gewelb has been named editor of the TimesLedger in Bayside, N.Y. He succeeds Roz Liston, who has retired after 20 years. Gewelb joined the TimesLedger in 2016 to manage the newsroom and run the website. He also served as sports editor and entertainment editor prior to his new role. Previously, Gewelb was the sports editor at the North Jersey Media Group.
Michelle Miguelez has been named Cox Media Group vice president of communications and public affairs. In her new role, Miguelez will create proactive communications strategies that align with business objectives and engage employees. Prior to joining CMG, Miguelez served as director of corporate communication for Georgia Power, leading internal and external communications for the company. Andy Pennington has been named publisher of the Anchorage Daily News in Alaska. Pennington is the first full-time publisher since the newspaper was purchased last year by the Binkley Co. of Fairbanks. Pennington is currently publisher of the Idaho State Journal in Pocatello, and also oversees other publications in the region owned by Pioneer News Group. Oseye Boyd has been named editor of the Indianapolis Recorder. Boyd began her career as a reporter and columnist for the Recorder 16 years ago. After that, Boyd worked for several years at The Star Press in Muncie, Ind., where she was an education reporter, general assignment reporter and features writer. She was also editor of the weekly entertainment magazine. Most recently, Boyd worked in the publication department at Angie’s List, writing for the magazine and online.
Kathleen McElroy, a journalist and former editor at the New York Times, has been appointed as the new director for the School of Journalism at The University of Texas at Austin starting June 1. Currently, McElroy is associate director and senior lecturer in UT’s School of Journalism. At the Times, she held various management positions including associate managing editor, dining editor, deputy sports editor and deputy editor of the website. She previously worked for The National; Newsday on Long Island; the Austin American-Statesman; The Huntsville Item; and the Bryan-College Station Eagle. The Associated Press has named Nancy Benac as its White House news editor. Benac will lead a team of AP reporters covering all aspects of President Donald Trump’s White House. She’s overseen the White House team on an interim basis since last summer. Benac has worked for the AP for more than 35 years, covering government and politics. AP Photo
As circulation director, Mihalyo is in charge of all the distribution operations for PNI, including the Daily Courier, Prescott Valley Tribune and Chino Valley Review, and consults for Western News&Info’s eight other newspapers. WNI is the parent company to PNI. Mihalyo has worked in the industry for 30 years, and he has worked for eight different newspapers across the country. Most recently, he worked in Florida.
Bob Heist has been named executive editor of the Lakeland (Fla.) Ledger. Most recently, he served as editor of the Northwest Florida Daily News of Fort Walton Beach, where he worked since September 2015. Heist started his career as sports editor of the Meadville Tribune in Northwest Pennsylvania in 1984. He was hired to his first executive editor position in 2013 to lead the Baxter Bulletin in Mountain Home, Ark. Heist succeeds Lenore Devore, who resigned in January after serving in the role for almost seven years.
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ADVERTISING MANAGER: The Gainesville Sun is seeking a proven Advertising Sales Manager to lead our advertising sales team. We are looking for an energetic leader that is dedicated to achieving and surpassing print and digital revenue goals, as well as focused on delivering value to our customers. Competitive candidates will be hands-on, having a talent for coaching sales professionals to maximize their potential and build long-term client relationships. They will be knowledgeable about digital technologies with a proven track-record of being able to drive digital sales performance. The ability to analyze market conditions and competitive business situations, identify new business opportunities and to implement creative sales strategies is a must. A positive and enthusiastic attitude is also necessary. This position works as part of the advertising sales management team, reporting directly to the advertising director. Successful candidates will have a proven track record of achieving and exceeding sales targets and the ability to develop sales strategies for a variety of sales projects. Compensation includes a base salary and a performance-based bonus opportunity. Owned by GateHouse Media, we offer excellent benefits, 401K, and more. Preferred candidates will have a minimum of two years advertising sales management experience and previous success as a sales performer. The ability to learn and use a variety of software programs, as well as media experience also desired. The Gainesville Sun is a multi-media news & advertising organization, and our online presence can be seen at www.gainesville.com. Gainesville, Fla. is located in north-central Florida, and is home to the University of Florida and the Gators. If you are interested in joining an award winning multimedia company, please email your cover letter and resume to HR@gvillesun.com. The Gainesville Sun is an equal opportunity employer that recognizes the value of diversity in our workforce.
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EDITORS: We are seeking experienced newspaper, television or literary editors who are practicing Christians (Protestant, Catholic or Orthodox) to help Christian high school students become formidable writers, knowledgeable of Christian history, well able to rationally defend and articulate their faith. All work can be done on line. Pay minimal, satisfaction great. Websites: our online magazine: theChristians.com Publications: books.theChristians.com Contact ted.byfield@theChristians.com. Telephone: 1-780-918-3996 GENERAL MANAGER/ADVERTISING DIRECTOR: Commonwealth Journal. Somerset, Kentucky. The Commonwealth Journal seeks a forward-thinking, results-oriented newspaper executive to lead its daily newspaper in a beautiful area of Kentucky. We’re looking for a proven sales leader with a record of growing print and online revenue, and who understands the importance of strong journalism, community building and digital innovation. This person must possess the ability to create and execute a multiplatform sales strategy that covers print, niche publications, websites and mobile products. Our GM/Advertising Director must be knowledgeable about all newspaper departments and have a solid track record in driving revenue. We expect a motivator who can inspire quality performance across all departments. Exceptional leadership, organizational and communication skills are vital. This position reports to the senior publisher. The Commonwealth Journal is a six-day community newspaper vital to the lives of residents in Somerset and Pulaski County. In addition, we publish a replica e-edition, local news website and various niche publications, including successful magazines. Somerset is a community of 12,000 and a regional retail hub. The area is home to Lake Cumberland one of the largest recreation centers in Kentucky, drawing more than 1.7 million visitors annually. Interested candidates should email a resume and cover letter to Bill Hanson, bhanson@cnhi.com. The Commonwealth Journal is a CNHI newspaper. Based in Montgomery, Alabama, CNHI is a leading publisher of local news and information. Its newspapers, websites and specialty publications serve communities in 23 states.
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PUBLISHER NEEDED: We are looking for a community minded leader with the ability to drive profitable revenue for a cluster of media companies in Western Arkansas. Publisher would work out of Mena, Arkansas where The Mena Star is located, but would also be responsible for publishing The DeQueen Bee in DeQueen, AR; The Waldron News in Waldron, AR, and the Mansfield Citizen in Mansfield, AR. Also included is The Ouachita Trading Post, a 20,000 + free disturbed shopper that circulates from Texarkana, TX to Hot Springs and Fort Smith, AR as well as related websites and emerging digital platforms. This individual must be an innovator who is ready to take this multi-media operation to the next level, realizing the opportunity we have through print, digital, and a growing commercial print operation. The new publisher would report directly to the owners of the company, a family-owned community media group with 18 companies in seven states. This family has owned community newspapers since the 1960s, and is firmly focused on the future. Operations are in the states of Georgia, Kentucky, Virginia, Mississippi, Texas, Missouri, Iowa and Arkansas. Beautiful Mena, AR, is located in the heart of the Ouachita Mountains which draws outdoor enthusiasts locally and from neighboring states. We also publish a wide array of magazines and other products to help tell the story of the local area and promote our customer’s businesses. There is also a growing web printing operation that is housed in Mena. The new publisher will earn a competitive salary with a very generous bonus tied directly to operating profit. Other benefits such as free family health insurance, vehicle allowance, vacation, life insurance, etc. are all in the employment package. The owners wish to fill this important position quickly. Please apply online to John Lancaster, Vice President, Lancaster Management, Inc., at john@lminews.com. Be sure to include your resume, references, salary requirements and your goals for the future
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GENERAL MANAGER/ADVERTISING DIRECTOR: The Herald is an 8,800 Jasper-based daily (Mon-Fri. afternoons, Saturday a.m.) located in beautiful southwestern Indiana. The Herald has been published since 1895 and has been under one-family ownership since 1919. We are looking for someone who believes in community newspapers and who wants to help further our tradition of excellence. The general manager/advertising director must be knowledgeable in all newspaper operations. Key duties include: managing and motivating an inside and outside sales team with an emphasis on generating profitable revenue from our print and digital products; helping to develop marketing programs; and overseeing a team of managers from production, distribution and subscriber services. Jasper is Dubois County’s county seat. The area boasts some of the best school systems in the state, a community college, a vibrant manufacturing and service sector economy, a large, regional not-for-profit hospital with multiple specialties and a wide range of outdoor recreational opportunities. To get a feel for our market and the growth occurring here, please follow this link: http://bit.ly/2vb8o7Y The Herald offers competitive pay, including ad department-based incentives, and an opportunity to participate in an array of benefits including health and life insurance, a 401(k) retirement plan, annual health screenings, and a wide choice of products offered under a Sec. 125 cafeteria plan. Send resume, including cover letter and references , in confidence to: Human Resources, The Herald, P.O. Box 31 Jasper, IN 47547-0031 or e-mail justin.rumbach@dcherald.com. PRESS OPERATORS: The Berksire Eagle, a locally owned newspaper group in Western Massachusetts is seeking experienced press operators. Our current equipment includes a 13-unit Goss Urbanite and 12-unit Goss Community. We require pre-employment drug screen. EOE. To apply, please visit www.berkshireeagle.com, email aswanton@berkshireeagle.com or call 413-496-6140 for more information.
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shoptalk /commentary If Social Media Sites Acted Like Publishers, Fake News Would Vanish By Randolph D. Brandt
W
hat was meant as a legal provision to help the internet grow two decades ago has instead turned cyberspace into a Wild West of fake news, coarse, unrestrained and destructive commentary, and now a platform for our foreign adversaries to spread propaganda that threatens to undermine our very democracy. Ironically, the provision was slipped into something called the “Communications Decency Act,” which was supposed to effectively ban obscenity and pornography from websites. The main intent of the law obviously failed, as any cursory search for porn on the web can attest. What did work was the unintended consequences of another provision of the 1992 act, which declared internet web platforms free of the rational restraints that editors and publishers bring to more conventional print platforms, such as magazines and newspapers. Specifically, operators of internet services were not to be construed as publishers, thus not legally responsible for the posts of third parties who used their services. The result is something economists would call “moral hazard,” a system so designed as to encourage, rather than discourage, irrational, unethical and destructive behavior in doing business. So long as internet website operators refrained from exercising too much control over the dangerous drivel that people posted on their sites, they’d be held harmless for any damage it caused. With no fear of libel or slander or other constraints on the public’s discourse, website operators could collect all the advertising revenue their sites
Anything goes in this electronic Wild West, and we’ve by and large eliminated the sheriffs and marshals... would generate, but without the responsibility of legal and social norms that hitherto balanced First Amendment freedom of speech with professional editing of the content. In essence, anything goes on the internet, no matter who or what it hurts or harms, even if our enemies can use the loophole to undermine our elections. At traditional media outlets—such as newspapers that developed their own news websites—the hold-harmless provision produced the paradoxical behavior of editors and publishers maintaining one standard of truth and responsibility in their print versions but a more hands-off policy for their online, reader-generated commentary on their complementing websites. So long as editors didn’t apply too many of their tried-and-true methods, they’d be free of a publisher’s responsibility to check out and confirm public comments on the news. On internet platforms based entirely on reader interactive postings—think Facebook and Twitter—there is no other content besides the third-party posts their members provide, thus, there’s virtually no editorial judgment applied.
They’ll say they’ll try to police the situation, but the more they police content, the closer they become to being publishers, ultimately responsible for the content. Public content websites are unlikely to do that so long as the protectionist law gives them a free ride if they don’t. Anything goes in this electronic Wild West, and we’ve by and large eliminated the sheriffs and marshals (editors and publishers) who once upon a time rode herd on the unruly cowboys who ride roughshod through town, shooting out the lights of truth, honesty and responsibility in our alternate online community. We’ve written our own tombstone epitaph.
Randolph D. Brandt was an editor at newspapers in six states, including serving as editor of the Journal Times in Racine, Wis., before his retirement in 2007. He began his journalism career as a news reporter with his hometown newspaper, the Vineland Times Journal, in New Jersey. This article was originally published in the Dallas Morning News.
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