May 12-15, 2016 Lido Marina Village Newport Beach Space Application >
High Quality Prospects with Serious Buying Power There’s no smarter way to reach qualified boat buyers than face to face at the Newport Boat Show.
Where yachts go to change hands Every year, area dealers and builders from around the world send their biggest, most luxurious vessels to the Newport Boat Show, knowing that the show draws a qualified audience of affluent, upscale prospective customers. And every year, potential
buyers from all over the western United States travel to Lido Marina Village to see and compare the biggest, best and most luxurious boats on the coast. The Newport Boat Show is where the bigboat business is done.
5 reasons the Newport Boat Show is your best choice in the West
1
Today’s big-boat and yacht buyers are current or previous owners, and the Newport Boat Show brings in exactly this clientele.
2
Newport Boat Show’s 42-year reputation for having the West’s finest yachts brings customers back year after year.
3
Newport is the perfect geographic area and demographic to draw upscale buyers. Newport Beach is where old money meets new money; it is and always has been the ultimate setting for a big-boat and yacht show.
Newport Beach is the richest city in the nation. — PBS, Jan. 2014
Trawlers • Motoryachts • Cruisers Sportfishers • Sailboats • Catamarans Express Cruisers • Tenders Gear & Accessories • Engines • Services • SUP • Dockage • Electric Boats
4
Free and unlimited off-site parking and shuttle service, along with an on-site guest dock, make it easy for show-goers to get to Lido.
5
There’s no limit on the size of bigger vessels – if it can get in the harbor, it can fit in the show. Over 200 boats on display with an average length of 45’-75.’
Why Now? 1
2 3 4 5 6
Exhibiting at the Newport Boat Show lets your current and prospective customers know that you’re in business and you’re here to stay. Plus, research conducted by the NMMA showed that boat shows remain crucial to consumers’ final decisions to purchase a boat. More than half of all boat buyers attended a boat show within six months before their purchase.
Two-thirds agreed that attending a boat show actually increased their desire to purchase a boat. 87% agreed that boat shows increase their desire to go boating.
Half said they went to a boat show with no intention of buying a boat, but became interested once on site. The show email campaign reaches over 55,000 active boaters, the largest database of digital boating subscribers of its kind.
Powerful Show Marketing Targeted marketing, perfected from more than four decades of big-boat boat show experience, brings in the qualified buyers that the Newport Boat Show is famous for. • Radio reaches a highly targeted demographic able to buy.
• Big newspaper ads in The Wall Street Journal, Los Angeles Times and The Orange County Register spread the word to the largest possible local market.
• Targeted marketing to Southern California’s most influential yacht clubs.
• Boating magazines reach the most avid enthusiasts.
• Special preview section in The Log and Sea Magazine and a larger online presence than any other in the West assure you that the most qualified and most interested boaters will attend.
• Direct mail targeting every water front home in Newport Beach with a dock — inviting them to use the show guest dock. • Daily show updates via Facebook, including featured boats and activities.
Boat Show Exhibit Rates Order now for the best selection of space. Previous exhibitors are encouraged to submit their space application and appropriate deposit immediately to renew a preferred location. If you did not exhibit at the last Newport Boat Show, simply click on the red button to
complete and submit your application. A 25% space deposit is required to confirm your space and desired location(s). All in-water vessel sizes are subject to size verification in comparison with published data on the Internet.
Space Application > New Boat In-Water Space
Square footage is computed by multiplying the overall length, including overhangs, times the beam, at $4.00 per square foot. Minimum $800 per vessel. Electrical hookup not included with space rental.
Brokerage Vessels
Costs computed at $34.50 per running foot – total gross length as verified by factory specifications listed on the Internet. Length includes all forward and aft protrusions, bow planks, davits, dinghies and pulpits. Minimum $800 per vessel, (single vessel brokerage exhibits subject to a side-tie fee of $300). Electrical hookup not included with space rental.
Official Sponsors:
Booth Space
• Boardwalk space 5' x 10' wide: $875. • Corner location: $975
• In-water floating booth 10' x 10' (includes canopy, blue carpet & 3' sidewall dividers): $1,350
• In-water floating booth 10' deep x 15' wide — booths #303, 303A, 405, 406, 407, 408 and 409 only (includes canopy and blue carpet): $1,795 • In-water floating booth 10' deep x 20' wide (includes canopy, blue carpet & 3' sidewall dividers): $2,995
Produced by: Duncan McIntosh Co. Inc. 17782 Cowan, Ste C, Irvine CA 92614 (949) 757-5959 newportbeachboatshow.com Email: boatshows@goboating.com
551 547
549
Stan Miller Yachts
757
759
761
763
765
541
543 545
West Coast Yachts
Chuck Hovey Yachts
MAY 12-15, 2016 LIDO MARINA VILLAGE NEWPORT BEACH, CA
55
54
54
54
54
G1-DOCK
54
770
755
539
768 753
762 758
533
747
756
531
728
726
743 741 739
724
737
729
727
725
754 529
752 750 748 746 744
52
527 525 523
740 738
F2 (700) DOCK
53 53
Silver Seas Yachts
747 745
F3 (700) DOCK
749
Crow’s Nest Yachts
730
53 535
760
E (500) DOCK
751
53
537
521
723
519 518 517 722
Hampton Yachts
719
522 520
516 515 511 514 513 512 511 510
Kusler Yachts
720
524
509
717
508 710 708 706 704
Bayport Yachts
718 716 714 712
702
507 506
F1 (700) DOCK
713
711
709
707 705A 705
GUEST DOCK
715
505
703
701
E 504C 504B 504A
50
700 502
Selene
Marine Max
501
12 13 14 15 16 17 18 19 20 OVERHEAD CANOPIES 11 10 9 8 ELKS
3450
3446 – 3440
3432
3424
3420
VIA OPORTO
111 110 109 108 107 106
105 104 103 10
JK3 Yachts Rick Obey Yachts Dennison Yacht Sales
453
553
457
363 365
Heritage Yacht Sales
G2-DOCK 451
50
449
48
46
447
44
445
371
367
361
362
359
360
446
357
358
444
355
356
353
354
351
352
448
Alexander Marine
38
442
441
341
439
432
333 331
432
430
329
431
428
327
426 317
427 425
Mikelson Yachts
504
415
334
229
330
226 227
324 322
223 224
320
221
316
220
217
314 313
222
219
315
South Coast
420
416 413
231
312
218
215
216
213
214
417
411
408
410
412
414
311
310
309
308
302
303
307
306
212
211
210
209
208
407 3
405
406
Duffy
Long Beach Yacht Sales
C
D 403
301
404
304
401 402
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 21 22 23 24 25 OVERHEAD CANOPIES BOARDWALK BOOTHS 22A
0
3416
3412
3408
3404
3400
LIDO VILLAGE TOWERS 3388
SHUTTLE STOP VIA
2 101
228
332
418 419
336
318
422
421
235 233
424
423
McKinna Yachts
342
338
C (300) DOCK SAILBOAT DOCK
433
335
237
340
339 337
344
Seanet
D (400) DOCK
437 435
434 436
Sun Country
528
230
239
346
343
2
243 241
345
438
232
348
440
4
26
253
350
349 347
530
234
251
443
6
238
G2-DOCK
42
40
248 246 244 242 240
373
B (200) DOCK
552 549
Orange Coast Yachts
455
1
LIDO
203
204
201
202
207
Total Marketing Package
1. Digital Program Directory
Highlighting New and Used Boats and Accessories Exhibiting at This Year’s Show
Back by popular demand, we are producing a digital directory (in partnership with Sea Magazine and The Log Newspaper) spotlighting the new and used boats exhibiting at this year’s show, along with write-ups and information on our accessory and service exhibitors.
2016 PROGRAM DIRECTORY NEWPORT BOAT SHOW DIGITAL PROGRAM
42nd Annual
MAY 12-15, 2016 MAY 14-17, 2015 Lido Marina Village
LIDO MARINA VILLAGE, NEWPORT BEACH, CALIF.
The directory will be sent to over 100,000 boaters approximately one week before the show opens. The Log will also showcase exhibiting vessels in its May 6 Show Preview issue.
MAY PROFILE AND PHOTO DIRECTORY OF BOATS FOR SALE AT THE SHOW 4
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We have created a promo sample that you can email to your clients, and will be customized and include your company logo, your photo and contact information.
To take advantage of this powerful sales promotion, please contact your Sea or Log sales rep for more information – or contact Janette Hood at (949) 660-6150, ext. 201; email janette@goboating.com
1 Boat/Product Featured Per Page 1-2 Pages 3-5 Pages 6 or more Pages
$159.00/page $149.00/page $99.00/page
Material Deadline - April 18, 2016
Changes and/or late materials - $25 per occurrence
Program directory exclusive to show exhibitors
43rd Annual Newport Boat Show Sponsorship & Advertising Opportunities Premium Automotive Sponsor
$11,000
• Dryland display and sales area in prime visibility area near show entrance • Sponsorship and signage of the Newport Boat Show Guest Dock • Four additional signage banners in prominent locations throughout the show • Logo on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mention on the home page of the show site and show Facebook page • Use of the Newport Boat Show logo and official sponsorship in your marketing materials • Opportunity to perform surveys at the Newport Boat Show for marketing follow-up purposes • One hundred complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________
Exclusive Show Shuttle Bus Sponsor
$6,500
Newport Boat Show Official WiFi Sponsor
$2,500
• Logo and sponsorship included on all show bus signage • Continuous streaming, supplied video promotion on all of the show buses that are already equipped with video monitors and equipment • Logo inserted on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mentioned on the Newport Boat Show show site and show Facebook page • Use of the Newport Boat Show logo and official bus sponsorship in your marketing materials • Brochure/marketing distribution in the attendee bags • 50 complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________ • Sponsorship and signage in prominent locations throughout the show • Logo inserted on all Newport Boat Show promotional materials and advertising • Logo and sponsorship mention on the Newport Boat Show site and show Facebook page • Use of the Newport Boat Show and official WiFi sponsorship in your marketing materials • Brochure/marketing distribution in the attendee bags • 25 complimentary Newport Boat Show tickets for VIPs and promotions ____________________________________________________________________________________
Banner Signage (applies to all banners outside of your display area)
• $500 per banner for the duration of the show • Show producer will produce your 3’x15’ banner for an additional $100 ____________________________________________________________________________________
Ticket Coupons
• Inclusion of your company’s discount coupon/offer with the purchase of each show admission ticket purchased at the show. • Targeted Time – minimum two hours/day $150/hour • Full Day Coupons $500/day • Full Show Coupons $975 ____________________________________________________________________________________
Brochure/Marketing Distribution in Attendee Bags (Minimun quantity: 1,000)
$275/M pieces
($275 minimum)