VIETNAM
Research & Consulting
ADVISORY SERVICES
RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
The Global Market Leader With broader and deeper capabilities, CBRE is the world’s leading commercial real estate services and investment firm. We have more than 100,000 dedicated real estate professionals in over 530 offices globally. Our global network keeps us close to our markets and better positioned to serve your commercial real estate needs. With an annual revenue exceeding US$23.8 billion, we have the resources to help solve your most complex real estate challenges. Our range of end-to-end services and real estate expertise help in delivering advantage for every client we partner with.
© 2022 CBRE INC.
#
3
122
2021 Fortune 500 Ranking
US$+23.8B 2020 Global Revenue
+90 6.1B Of The Fortune Square Feet Under 100 are Our Clients Management
RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
CBRE Vietnam In 2022, CBRE celebrates its 19th year of sustainable development in Vietnam. With 02 offices in Ho Chi Minh City and Hanoi City, and over 1,200 property professionals, CBRE Vietnam is proud to be one of the major property service providers offering strategic advice and execution for all your property needs across the country. CBRE Vietnam provides real estate services that create optimal solutions for customers, such as: Office/ Retail Leasing, Industrial & Logistics, Valuation, Research & Consulting, Residential Sales & Leasing, Property Management, Global Workplace Solutions and Investment Property.
© 2022 CBRE INC.
19
5
YEARS
IN VIETNAM MARKET
1,200 PROPERTY PROFESSIONALS
RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Research and Consulting Services CBRE’s research and consulting team is a specialised team within the broader CBRE Group. Our insights and perspectives help clients make the right decisions about their real estate. With industry-leading econometric forecasting, advanced market research, and expertise in local, regional and
global markets, we are committed to helping our clients implement the best possible strategies. Our team provides real estate solutions, advising landowners, developers, investors, corporations, and public sector organizations
© 2022 CBRE INC.
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1,000
+
PROJECTS REPRESENTED
in relation to all aspects of the Vietnam’s property market in today’s fast-paced, volatile climate. We are happy to serve clients across all areas of commercial, residential, and specialised real estate properties.
BEST PROPERTY CONSULTANCY AWARD ASIA PACIFIC PROPERTY AWARDS 2019-2020
BEST RESEARCH CONSULTANCY AWARD EUROMONEY’S REAL ESTATE AWARDS 2021
RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Scope of Work Our team provides a spectrum of services to landowners, developers, investors, occupiers, financial institutions and other stakeholders related to all aspects of property development, ownership, and investment. Our services include market research, in-depth consultancy and feasibility studies as well as custom reports based on client’s requirements. We have the largest property market database in Vietnam and seamless support from CBRE’s global network. Our analysts assist both Vietnamese and international clients in making the right real estate decisions with the right strategies while keeping costs efficient and improving performance.
OUR SERVICES •
Market Study
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Design Review
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Quarterly Report Subscription
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Sales & Marketing Consultancy
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Development Consultancy
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Corporate Consultancy
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Township Consultancy
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Industrial Consultancy
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Feasibility Study
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Retail Consultancy
© 2022 CBRE INC.
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TYPES OF PROPERTY
Office
Retail
Serviced Apartment
Hotel and Resort
Vacation Property
Industrial and Logistics
Township
Golf Course
Education
Data Centre
Senior Housing
RESEARCH & CONSULTING SERVICES
Residential for Sale
RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Our Services Market Study
Development Consultancy
Market research and analysis of macro situation and various property sectors. Our market research covers all Vietnam’s major and developing cities and provinces
1.
Understand the local market performance
2.
Case study analysis: Research competitive projects, review of location, performance factors, leasing strategy & SWOT analysis
3.
Location analysis
1.
Economic and real estate policies
2.
Infrastructure developments
3.
Residential (Condo, Landed properties)
4. Commercial (Office, Retail) 5.
Hospitality (Hotel, Resort, Second Villa, Condotel, Serviced Apartment)
6. Industrial & logistics 7.
Alternative assets: Senior homes, Student accommodation, hospital etc.
4. Advise on the project’s positioning and concept 5.
Advise on key selling points of the Project
6. Preparation of design briefs relating to development schemes 7.
Advise on unit mixes, types, sizes and layout
8.
Advise on specifications, facilities and common areas
© 2022 CBRE INC.
Township Consultancy
Feasibility Study
1.
1.
Macro-economic overview and econometrics forecasting
2.
Understand the local market performance
3.
Location analysis to provide an overview of the location and a critique of the development site in terms of surrounding areas, accessibility, and related planning regulations
Comparable analysis: Research comparable projects, review of developing components, master plan, zoning, phasing & SWOT analysis
2.
Understand local market performance
3.
Town planning: producing sustainable plans, frameworks and masterplans for both residential and commercial components
4. Feasibility study: cash flow projections to calculate NPV, IRR and payback period
4. Development recommendations 5.
Financial analysis to show the development project’s net present value, payback period, discounted payback period, and internal rate of return
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Our Services Design Review
Sales & Marketing Consultancy
Our project development consultants work closely with your design team to determine the right product by drawing on our experience in the market to ensure your product meets customers needs and trends in development
1.
Market update and marketing plan
2.
Marketing and sales strategy
3.
Marketing budget allocation
1.
Master plan and landscape review (entrance and exits, drop off area, circulation)
4. Sales projection 5.
Pricing & terms of payment
2.
Room Mix
6. Promotion strategy and coordination
3.
Unit layout review
7.
Branding strategy
4. Parking Plan
8.
Advertising consultancy
5.
9.
PR consultancy
Required amenity areas
6. Circulation plan (elevators and others)
10. Events & exhibitions advisory and coordination 11. CRM strategy 12. Marketing and sales materials coordination
© 2022 CBRE INC.
Corporate Consultancy
Retail Consultancy
1.
Corporate Consultancy for real estate developers
1.
2.
Business performance review
Demographic research and consumer analysis in relation to specific locations and developments
3.
Identify business goals and objectives to plan for future land bank expansion
2.
Market entry studies, focusing upon the real estate characteristics of specific markets, on behalf of retail operators and occupiers
3.
Retail market analysis, including the assessment of supply and demand dynamics
4. Advise on investment sectors, directions, locations 5.
Action plan
Industrial Consultancy 1.
Understand the local market competitive advantage
2.
Research on tenant’s profiles, industries, leasing preferences
3.
Recommend the optimal product mix for industrial land, ready-built factory and warehouse
4. Preparation of trade and tenant mix recommendations, based upon detailed market and consumer research 5.
Rental recommendations by trade and floor
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Risk Management & Quality Control CBRE valuation and advisory services have developed a rigorous process to ensure the accurate, timely, independent and expert assessment of value for our clients. The foundation of quality assurance at CBRE is our quality and risk management (QRM) philosophy. QRM is our overarching philosophy of implementing best practice quality and risk mitigation through the entire business including all processes, systems and valuation workflow. This important practice is driven by a dedicated QRM team consisting of senior professionals in each region who drive the innovation, delivery and management of standardized risk mitigation and quality assurance practices.
Risk Assessment Form
Regional Quality & Risk Management Team
We UNDERSTAND risks that Clients have to face; therefore, risk management is one of our priorities. We have built regional systems and have the international expertise to assess the level of risk and support our Client to make the right decision.
Quality Assurance Peer Review
© 2022 CBRE INC.
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
Comprehensive Database and Analysis Framework CBRE shall engage both primary and secondary research when undertaking this assignment. Data will be sourced from CBRE’s proprietary database as well as various government and accredited institutions. With strong connections to other CBRE offices around the world, especially in Asia, we are able to combine our global coverage and regional knowledge with dedicated local experience to deliver best advisory results.
© 2022 CBRE INC.
AGENCY ACTIVITIES
PRIMARY SOURCES
RESEARCH & VALUATION ACTIVITIES
As a leading international agency in Vietnam, CBRE is in a good position to obtain exact details of transactions in all property sectors.
From project’s developers, trading floors, landlords, operators that CBRE has established a good relationship with.
With over 1,500 research and valuation assignments completed, a computerized system has been established for collating, retrieving and cross-referencing data derived from such activities.
PRESS CLIPPINGS
Professional press clipping providers and dedicated staff monitor Vietnamese as well as foreign press and maintain an indexed and cross-referenced clipping library.
OTHER SECONDARY SOURCES
An in-house library containing a wide range of government and private sector publications, brochures, plans, books and manuals. In addition, CBRE is a long-term subscriber of Euromonitor, Oxford Economics and RCA. Every information/project will be then verified directly with the owner/ developer/ designer/ contractor involved.
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
CBRE Network Local Understanding, Regional Expertise REGIONAL EXPERTISE CBRE is the world’s largest commercial real estate services firm. With over 530 offices in 100 countries, our extensive global network enables us to deliver a seamless and consistent client experience across all markets. Our Asia Pacific team operates across all major commercial real estate sectors in key locations and our in-depth market knowledge and cultural insights have led to strong track records in the region. We can connect you with the right people, the right resources and capital, assisting you to execute optimum investment strategies. Our team of experts bring together a unique combination of transactional, corporate and operational experts with unrivalled knowledge of every aspect of the real estate sector.
© 2022 CBRE INC.
REGIONAL LEADERSHIP GLOBAL
SEA
Tom Edwards
Vamshi Krishna
Global Head
Senior Executive Director
INDIA & MENA
PACIFIC
Rami Kaushal
Brendon Hulcombe
Managing Director
Senior Managing Director
ASIA
APAC/EMEA
Steve Carroll
Henry Chin
Head of Hotels & Hospitality
Head of Research
GREATER CHINA
JAPAN
Rita Wong
Shigeko Mizutani
Executive Director
Executive Director
SINGAPORE
VIETNAM
Constance Leung
Dung Duong
Senior Director
Executive Director
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
CBRE Consulting - APAC We have a track record of successes in providing consulting services to a range of clients, including: •
Audit Firms
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Law Firms
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Developers
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Multinational Corporations
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Financial Institutions
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National Business
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Government
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NGOs
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Institutional Investors
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REITS
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Investment Funds
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State-owned Enterprises
© 2022 CBRE INC.
TRACK RECORD We cover all sectors from North to South, with quarterly presence at the major cities such as Hanoi, Ho Chi Minh City, HCMC, Hai Phong, Nha Trang. Provide market research analysis and recommendation in support of investment strategies and initiatives for: office, retail, industrial, hotel, serviced apartment, condominium, vacation properties, flexible workspace.
Development Consultancy and Feasibility Study
Consultancy for 7.3 ha mixed-use project, Hanoi
Consultancy for 1,2 ha residential project, Hai Phong
Feasibility Study for 1,101 ha project, HCMC
Feasibility Study for four mixed-use projects in No.1 Thu Thiem, HCMC
Design review
Tax Plaza, HCMC
Dai Quang Minh, HCMC
Lotte Properties, HCMC
Phuc Khang, HCMC
Maeda Corporation, HCMC
Lavenue Crown, HCMC
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
TRACK RECORD Sales and Marketing Consultancy
MASTERISE HOMES
LOTTE PROPERTIES HCMC
PHUC KHANG
CBRE was appointed to provide sales & marketing strategy consultancy for two projects in West and East areas in Hanoi
CBRE was appointed to provide sales & marketing strategy consultancy for a project in Thu Thiem, District 2, HCMC
CBRE was appointed to provide sales & marketing strategy consultancy for a project in District 2, HCMC
MAEDA CORPORATION
LAVENUE CROWN
CBRE was appointed to provide sales & marketing strategy consultancy for a project in District 2, CHCM
CBRE was appointed to provide sales & marketing strategy consultancy for a project in District 1, HCMC
© 2022 CBRE INC.
Township Consultancy
SUMITOMO CORPORATION
GAMUDA LAND VIETNAM
GS NHA BE
CBRE was appointed to provide market research and development consultancy for a township development in Dong Anh District, Hanoi
CBRE was appointed to provide the development recommendation for multiple land plots and phases in Gamuda Gardens in Hanoi
CBRE was appointed to provide market advisory service for Nha Be Metro City project, HCMC, Vietnam
BECAMEX IDC
VINGROUP
DAT PHUONG
CBRE was appointed to provide market research and consultancy for A1 and A9 area in Binh Duong New city
CBRE was appointed to provide feasibility study for a project in Can Gio District, HCMC
Consultancy for 60-ha Mixed-use Project in Quang Nam Province
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
TRACK RECORD Corporate Consultancy
Report of real estate development strategy TTC Land Corporation
Report of retail market entry
Development strategy consultancy for residential, office, retail, resort, warehouses and industrial land in Vietnam’s Southern provinces
Retail market entry report for IKEA to Vietnam
Report of Business Strategy for the five-year period
Report of retail market entry
Scope of work in Southern provinces and Danang for the items of industrial land, factory and warehouse
Research and consultancy of investment strategy in the retail market in Ho Chi Minh, Hanoi, Hai Phong and Da Nang City
© 2022 CBRE INC.
TRACK RECORD Industrial Consultancy
The first warehouse of JD.com, Long An
546 ha project in Thai Nguyen
A report on market entry strategy of warehouse sector, Vietnam
27 ha site in Thu Duc, HCMC
Retail Consultancy
A portfolio of 6 projects in Hanoi, Hai Phong and HCMC for a Client
Socar Mall, HCMC
Giga Mall, HCMC
Metropole Thu Thiem, HCMC
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RESEARCH & CONSULTING SERVICES | VIETNAM CAPABILITIES OVERVIEW
How can we help?
Dung Duong
An Nguyen
Thanh Pham
Executive Director + 84 28 6284 7688 Dung.duong@cbre.com
Director, Head of HN Research and Consulting Services + 84 24 6288 6379 An.nguyen@cbre.com
Associate Director, Head of HCMC Research and Consulting Services + 84 28 6284 7688 Thanh.pham@cbre.com
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