MEDIA STRATEGY Our media strategy heavily emphasizes a digital approach from paid ads to paid social, we want to be the first choice for horror lovers and casual moviegoers alike. To establish an initial digital footprint, we’ll begin by implementing a thorough SEO approach that positions us at the forefront of searches like ‘horror movies 2021,’ or ‘movies to watch.’ The next step is social media, and in order for us to succeed we have to target different demographics per platform. For example, Instagram has a predominantly younger user base than Facebook, thus encouraging us to target our primary audience using Instagram and Facebook to hook the older audience. Ads will be split bewteen streaming platforms like Hulu and traditional mediums such as television featuring 15 and 30 second commercials. Radio and magazines will take a backseat with only bi-monthly ad allocations.
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