Content Budapest: A generalist market arises on the CEE landscape

After Content Americas was held in Miami last January, C21 confirmed that its next event would be called Content Budapest, a market with a specific format: to promote the coproduction business in the countries of the CEE region. The event takes place from June 27 to 29, and more than 130 leading companies participate, and almost 400 buyers and acquisition executives attend, both from the region and from around the world.

Among the exhibiting companies are: Sony Pictures Television, ITV Studios, BBC Studios, Lionsgate, Grupo Globo, RaiCom, Caracol TV, CJENM, TRT Sales, ZEE, Leonine Studios, ZDF Studios, among others. While company executives from high-caliber companies it’s participating as buyers, or as speakers in the sessions, including: Paparika, Paramount, WBD, AMC Networks International, mena.tv, Merzigo, Antenna Entertainment, blutv, Prima; among many others.

The market is taking place at The Kempinski Hotel and is on a mission to foster new programming relationships in Central and Eastern Europe and connect fresh creativity with international partners. It also includes some differentials compared to traditional markets.