The Wit Kids Garden: Social media, influencers and positive themes

One of the central events of the animation industry, The Annecy International Animation Film Festival and its MIFA market, organized by the Center national du cinéma et de l’image animée (CNC) and CITIA, reach 60 and 35 years respectively from June 11 to 17 in the city of Annecy, France.

‘The kids and young-adult content available on the international market has not change that much. Change in content is happening mostly on YouTube and Tik Tok where this segment have taken power and create what they want to watch’ explained Virginia Mouseler, CEO of The Wit on a recent presentation.

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Racial and gender issues as a trend in children’s content

The pandemic and the boost that pubcasters have had on children’s content has resumed family viewing. And although this consumption takes place more and more through devices and platforms, the importance for safe content and with themes that helps children at home has grown.

These times and the saturation of content and narratives have made children more aware of issues such as racism and homophobia.

Markets that boost the global animation business

In addition to The Annecy International Animation Film Festival, executives dedicated to the animation industry have two events on their agenda that continue to grow year after year: Premios Quirino de la Animación Iberoamericana and Ventana Sur. The first is organized and sponsored by the Cabildo de Tenerife, Turismo de Tenerife and the Tenerife Film Commission along with some twenty Spanish institutions,