Producing in CEE: the moment of AV incentives

Audiovisual co-productions and the incentives to carry them out continue to play a valuable role in the global content industry. With a general rate of around 2530% of eligible spending (although higher rates and other benefits are offered), they can provide developers with the cornerstone of a financing plan for their project and an instrumental

Pay TV in CEE: The mixture of a business that keeps growing

Reaching $8.8 billion by 2027, Pay TV is expected to continue to grow for years to come. This forecast is driven by the low penetration of the large streaming platforms and some distributors, who have highlighted the language and location barrier as one of the problems for operating there.

the countries whose advertising segment will grow more slowly than others this year. Traditional media advertising revenue will increase by 0.5% according to current estimates compared to 2022 figures, and will amount to just over PLN 12.6 billion (EUR 2.69 billion). The smaller markets in the region, such as the Czech Republic, Hungary, Romania and Croatia, will continue to maintain a growth rate of several percentage points in this year.