CEE, a safe place to invest in advertising

The global advertising market continues to grow and recover after the ravages of Covid-19. In the case of the countries of Central and Eastern Europe, GroupM predicts that the segment will grow by 4.5% this year, however it will be inferred with respect to other Western European countries.

According to the consultant, in a report that analyzes the situation in the Czech Republic, Hungary, Slovakia, Romania, Croatia, Serbia and Poland, this growth will be less than the 6% registered in 2022 and adds that it will be less than the current economic situation and associated uncertainty. to investment in marketing in certain countries.

Being one of the largest markets in this region, Poland is one of