free TV consolidation and digital expansion

Being leader in Hungarian TV for the fifth consecutive month during this year, TV2 continues to maintain its leadership in daily and prime-time in all three key target groups (A18-59, A18-49, A4+).

Gábor Fischer, Programming Director at TV2, talked with Prensario about the position of the broadcaster in the country, trends, and how the group has evolved regarding digital space.

‘In 2023 TV2’s success is due in particular to its local productions, especially Wheel of Fortune The gameshow confidently dominates its time slot in all three key target groups’, added Fischer

In addition, the return of the USA format Let’s Make a Deal after almost 30 years made its debut on TV2 with outstanding success, its special episode past March 12th became the most-watched show this year in all three important age groups.

Also, Your Face Sounds Familiar, the Hungarian version of the Banijay format, returned early this year with it’s 9th season and delivered strong slot-winning results.

RTL Hungary: a new strategy due to the OTT success

With good projections for the coming months of the year, RTL Hungary outlines its 2023 plans, marked by progress in its strategic and operational agenda, and after company’s profitability which has increased in 2022. Gabriella Vidus, CEO; Péter Kolosi, Deputy CEO, Director of Programming; and Balázs Szabo, Chief Content Management Officer, spoke exclusively with Prensario about the current situation of their respective areas within the company, where they recounted the highlights of the following months.

One of the great novelties of the end of 2022 was the launch of the company’s streaming service RTL+, last November, with the aim of being the first domestic streaming platform to offer local, Hungarian-language content to paying subscribers. ‘At the end of March 2023, the streaming service added up to 0.277 million paying subscribers. This is the cumulative number of paying subscribers for the RTL+ and RTL+ Active service tiers, excluding users in the free trial phase. These results exceed our expectations by far and we consider them a huge success’, expressed Vidus

Your Face Sounds Familiar, the Hungarian version of the Banijay format, returned early this year with it's 9th season and delivered strong slot-winning results

MEGOGO: Exploring new businesses in the western countries

The streaming platform from Ukraine, MEGOGO, is expanding to other countries and recently announced its operations in Poland, where it will begin to explore the western market in Europe. Artur Pacula, director of the new unit, recently revealed the plans for the service that is currently available in 14 countries around the world.