OMDIA: CEE FAST revenue to double by 2028

FAST race’, however its growth will be ‘limited’ compared to other regions.

Traditional linear television and social video are the factors that are driving the entry of these countries into the AVOD segment and have generated US$5.6 billion and US$1.1 billion, respectively. ‘Pay TV continues to grow in this market along with the traditional broadcast TV viewing model. Meanwhile, the online advertising market in this region is much less developed compared to its Western European counterparts, and there is currently no

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During the recent edition of NEM Dubrovnik 2023, the CEE market, Maria Rua Aguete, Senior Director of OMDIA, said that by 2028, the region is on its way to reach US$42 million in revenue by FAST concepts, according a new research from the consultancy.

This market was described as ‘incipient’ on the European scene, joining markets dominated by the United States, even, OMDIA stressed that it expects a ‘rapid expansion from the United Kingdom, Canada and Australia over the next four years’.

During the first day of NEM, the executive and delegate from OMDIA described the CEE region as ‘being present in the global