Fashion Brand of the Future The brief is to create an identity from scratch for a luxury modern male fashion brand. The average audience will be successful males with expendable income for clean, crisp and quality garments.
In order to communicate effectively with the customer, I wanted to create an identity that had a high end feel whilst not coming across too pretentious. I have three logo variants of which I’m still unsure and will continue to experiment with them in order to get a better idea which one works the best across media and scale.
//please write
on them and leave your opinions >>>>>>>>>>>>>
Deliverables; Logo, Advertising, Website, Promotional material (flyers & posters), Swing tags, Lookbook, Packaging, Business Cards, Printed Collateral (letterheads, compliment slips etc.)
I’ve been investigating repeat pattern that can be commonly found printed on the inside lining of high end bags and jackets and often exterior surfaces. I propose to screen print onto fabric to achieve a high quality finish used for the lining of packaging when it comes to proposing product mock-ups.
The web element is going to be a big decider in how the overall identity of the brand will end up, more and more men are shopping online these days and the quality of a brand has to resonate through all their forms of contact with the customer. Again clean and crisp is very common of high end fashion websites, also I’ve noticed a trend in overly simple navigation in order to achieve the best shopping and browsing experience.
80 Years On - Typography that changed the world The brief is actually a combination of two ISTD briefs; ‘Jack Zipes - Tales to change the world’ and ‘80 Years on’. The Jack Zipes brief sets the challenge of taking a piece of text from a novel and experimenting with it as if it were in a magazine format, explore use of layout, typography, image and format to deliver an interesting response. 80 Years On is a research brief from focusing on typography from the 1920’s and 30’s and how it has affected typography as we know it today. I’m proposing to make a double bound A6 book (physical first mock-up present) that has a section dedicated to each decade, each bound at opposite ends. The book shall be a very image driven publication, with the main pages focusing on typography solely from the 20’s and 30’s, between these pages shall be some making use of the French fold, allowing the reader to rip open the pages and
After general research into the two
explore inside; these pages shall include images
decades, I found out that the twenties
and explanations regarding how these periods have influenced us, showcasing work that is similar or heavily influenced by.
was nicknamed ‘the roaring twenties’ and the 30’s ‘the great depression’, I’ve decided to incorporate these names for each section of my book. ‘Depressed Typography lends itself to
Deliverables; Handmade printed book, Folded print
After finding various magazine spreads from the era’s I used pages to pick out where grids have been made blatent use of. I traced over the pages and made my own grids form what was present on the page, although they aren’t entirely proportionate and typical, the could serve a function in order to capture a certain style of layout. I plan to make several more grids in this style and use them for layout throughout the publication, trying not to use them in a pastiche style, but knowingly that the influence is there.
a de-bossed finish while roaring could make use of vibrant spot colour.
LOCO LOCO is a club night starting out in Leeds early next year. The night is heavily focused on house music and has a very creative feel to the venue. The brief is to come up with an identity for the night and accompanying artwork to be used in conjunction with the logo for promotion and distribution, whilst also being used as environmental graphics within the nightclub. This brief is a collaborative brief with Oli Cassell in which we have assigned ourselves different areas to focus on ad bring them together once they start establishing themselves. I have been working on the artwork side of the brief, trying to come up with graphics that are representative of the event and conceptually driven in order to produce the right aesthetic.
Deliverables; Logo, Artwork, Environmental graphics, Posters, Flyers, Online presence (blog, adverts etc.)
The concept behind this artwork top left came from a scientific documentary looking at brain patterns using certain brain enhancing drugs. Conveniently I was watching it with Oli and we both thought it would be a really relevant route to go down considering the nature of night clubbing, and the fact that it produced some really amazing artwork! This top left image is an exact copy of the data showed on the screen and development continued from there... Thinking about grid systems, I started working with the letters from LOCO in 3 point perspective. I did the whole word using one grid but it looked uncannily like the ‘Start Wars’ logo. So I manipulated each letter singularly and combined them after in photoshop. I was quite pleased with the results, particularly for use with posters or in house artwork. Using this design I came up with multiple designs, I have exampled a few here while the rest are on a PDF that should be displayed on the screen.