Fashion Brand of the Future The brief is to create an identity from scratch for a luxury modern male fashion brand. The average audience will be successful males with expendable income for clean, crisp and quality garments.
In order to communicate effectively with the customer, I wanted to create an identity that had a high end feel whilst not coming across too pretentious. I have three logo variants of which I’m still unsure and will continue to experiment with them in order to get a better idea which one works the best across media and scale.
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Deliverables; Logo, Advertising, Website, Promotional material (flyers & posters), Swing tags, Lookbook, Packaging, Business Cards, Printed Collateral (letterheads, compliment slips etc.)
I’ve been investigating repeat pattern that can be commonly found printed on the inside lining of high end bags and jackets and often exterior surfaces. I propose to screen print onto fabric to achieve a high quality finish used for the lining of packaging when it comes to proposing product mock-ups.
The web element is going to be a big decider in how the overall identity of the brand will end up, more and more men are shopping online these days and the quality of a brand has to resonate through all their forms of contact with the customer. Again clean and crisp is very common of high end fashion websites, also I’ve noticed a trend in overly simple navigation in order to achieve the best shopping and browsing experience.