LUCK
Y NUM
DOM RUGMAN — OUG303 BRIEF 5 — WAVEFORM
BER 7
1/5
DOM RUGMAN — OUG303 BRIEF 4 — WAVEFORM
Waveform is an electronic music festival based in Somerset. Established Seven years ago the festival is very much on the uprise but lacks an element of professionalism in its identity. This brief is a proposed re-brand for the event.
This brief has been collaborative in a broad sense of the word. Working with a design student currently studying in Sheffield, I applied a selection of artwork that was generated by Ryan Yemm (aforementioned student) by using various visual formulas applied to electronic music.
It was my role to create a fresh re-brand and overall identity for the festival. Slightly moulding the artwork and applying it to a set range of appropriate deliverables, I wanted to festival to feel electronic purely through it’s promotional presence.
The slogan, ‘Lucky Number 7’ is a direct link to the festivals’ 7 year life span. A quote from the current website states it’s going to be a lucky year for the event and it felt appropriate to play on this superstition for promotional purposes.
2/5
DOM RUGMAN — OUG303 BRIEF 4 — WAVEFORM
Promotional material is a big part of the process when designing for events and festivals. It’s immediate contact for potential clientele and needs to hit hard, quickly. The promotional material I’ve created for Waveform Festival has a strong geometric feel, reminiscent of electronic music.
The image based poster design (top left) utilises some of the artwork created by Ryan Yemm. The stacked 3D squares almost look like glitchy audio waveforms and are a striking design feature when blown up and displayed at A1/A0.
The bottom left image is a capture of the promotional fold-down flyer/poster and a ticket for the event. When ordering tickets offline, each order would arrive with the promotional leaflet come 3:1 format poster.
3/5
DOM RUGMAN — OUG303 BRIEF 4 — WAVEFORM
The website is the main hub for festival go-ers and needs to be engaging but functional. The website would be flash based, allowing seamless user interaction. A number of 3D squares float around the home screen upon entry to the website. As the mouse hovers over, the square will hint that it wants to expand. Once the user
clicks on the specific square it will enlarge rapidly while spinning forward creating the green geometric background image. Content quickly appears and continues to work like a standard HTML page until user returns home by clicking the logo, top left.
The iPad above shows how the content can be arranged for digital viewing. This is simply a pdf version of the 3:1 format flyer and can be easily downloaded from www. waveformfestival.com accessible by all mobile devices, tablets and computers.
4/5
DOM RUGMAN — OUG303 BRIEF 4 — WAVEFORM
The festivals physical presence is harder to design for without the correct stock imagery to apply the identity to. The main image above is a mock-up of the proposed main stage, with a pair of 40ft banners each branded with the waveform mark, readable from a great distance.
Other deliverables include staff attire which would simply consist of; a green t-shirt with the geometric style shapes applied over it and a staff lanyard, both to be worn at all times by staff in order to deliver a professional experience for the public.
The toilet block is another mocked-up idea, male and female toilet icons made from the same style shapes used in the overall identity of the festival adding that little bit more integrity to the whole affair, offering a more seamless experience to the user.
5/5