American Towman Magazine - October 2023 by dortiz-towman

OCTOBER 2023

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TowIndustryWeek.com

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Contents

Cover Feature AT Expo Training

Volume 47 Issue 10

October 45

Home of the Brave Official Program of the American Towman Exposition XXXIV with the roster of exhibitors, exhibit highlights, event information and schedule.

2023 Departments 8

The Walkaround

News Share

Tow Manager

Hands-On Tech

Tow Boss

Ad Index

Supplier Scoop

Towing Business

Towing Operators

A Tornado Turns up a Trophy-Winning ’50 Chevy.

Towing Life

100

Towman’s Market

102

My Baby

106

Lowdown

113

Adventures of A.T.

Features The Survivor

by Steve Temple

Dealing With Divas

Practical Ways to Handle Difficult Staff by Randall Resch

Tow Gal

Defying Society Norms to Follow a Dream by Stephanie Marchese

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First on the scene since 1977

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The Walkaround Lights, Camera, Action! The “Lights” are the emergency lights on the tow trucks, the “Camera” is the American Towman TV video cameras rolling and the “Action” is the exhibit floor of the 34th American Towman Exposition in Baltimore. With a record number of advance registrants, and a record number of exhibitors, this year’s show is set to Dennie Ortiz be bigger and better than ever before. Our October Publisher issue serves as the Official Show Program of the AT Exposition, with 32 pages dedicated to showcasing this unique event which is in a class of its own. To learn more about all the exciting events, the comprehensive conference program, and which of the industry’s top suppliers will be at the AT Exposition, go to page 45. There are many varied articles to share with you in this month’s magazine, including a piece on an up-and-coming young woman tow operator that promises to give the men in this industry a run for their money! Always an interest to our readers, the recovery in this issue features Pine Tree Towing & Recovery of Ohio extracting a downed helicopter from the deep woods. Be sure to check out this spectacular recovery. A must-read for all tow business owners is Jesse Lubar’s piece on seasonal marketing. Jesse discusses sound promotional practices to bring in continual revenue and stay ahead of the competition. No one in this industry is a stranger to having a tow bill disputed. In our Tow Boss department, John Borowski shares his insights on proper invoicing in order to reduce these challenges. Knowledge is power and we at American Towman hope that sharing the insights of industry veterans will help you in business and in life. Stay safe out there!

It’s Showtime While all of American Towman’s shows are must-see occasions for towers from all over the country, the Exposition in Baltimore on November 15-18 is our biggest event. As such, it merits some advance planning to get the most out of it. I’ve been going to shows of all types over the decades, everything from the Miami Boat Show Steve Temple to the LA Auto Show, to the SEMA show in Las Vegas, Editor among many others, so I’ve learned a few tips to share. First off, type or write down a planning sheet, listing company names, phone numbers, and booth locations. Or, if you can download a show program, or get one on site, use a yellow highlighter to mark all the important exhibits, workshops, and seminars that you plan to visit. The workshops and seminars at the Exposition provide exceedingly valuable information, so check off the ones that are a high priority for your business, and take notes when you attend, too. Before you start walking the show floor, make sure to wear comfortable shoes and carry a water bottle to stay hydrated. And take a sit-down break every so often. When you get a business card or product literature, make notes on them to jog your memory later on. Also, carry a bag (usually available free at one of the exhibitor booths) so you can keep them all in one place, or put the business cards in your badge holder. Lastly, don’t forget to vote for your favorite tow truck in the Wrecker Pageant, and enjoy a free slice of pie, too!

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Dennie Ortiz Steve Calitri Steve Temple Randall Resch Terry Abejuela David Kolman John Borowski Mark Lacek Brian Riker George Nitti Henri “Doc” Calitri

Publisher & President Editor-In-Chief Editor Operations Editor Field Editor, West Chassis Editor Safety Editor Repo Run Editor Contributing Editor Contributing Editor Contributing Editor

Editorial Board Tommy Anderson Roy Carlson Debbie Collins Belinda Harris Bill Johnson Kurt Wilson

Dallas, Texas Saint Paul, Minn. Las Vegas, Nev. Greensboro, N.C. South Hadley, Mass. Creve Coeur, Ill.

American Towman Staff President AT Expo Corp. Art Director Advertising Sales Mgr. Senior Account Exec. Regional Advertising Sales iMarketing Manager Finance Manager Conferences & Events Sr. Mgr. Events Manager Publisher’s Assistant Registration & Subscription Mgr. ATTV Producer Customer Service

Henri “Doc” Calitri Anne Ruzsilla Dennie Ortiz Ellen Rosengart Peggy Calabrese Ryan Oser Lisa Ciraldo Ilce Negri Bryna Stankiewicz Stephanie Marchese Andrea Wynn Emily Oz Henri Calitri

American Towman Media Headquarters 2 Overlook Drive, Suite 5, Warwick, NY 10990 800-732-3869 or 845-986-4546

E-Mail: President Editor-In-Chief Editor Subscriptions

dortiz@towman.com scalitri@towman.com stemple@towman.com subscriptions@towman.com

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itowman.com americantowman.com towindustryweek.com americantowmantv.com

Subscription: Single Copy: $10 1 yr: $60 – 2 yrs: $110 International: $75 & $135

All material published through American Towman Media (AT), to include American Towman Magazine, iTowman.com and TowIndustryWeek.com, including advertisements, editorials, articles and all other content is published in good faith. However, AT accepts no liability for any errors or omissions, and does not endorse any companies, products or services that appear. AT does not test or review products submitted for inclusion in its publications. AT does not accept responsibility for the accuracy of content, warranties or claims made or implied by its advertisers. The views expressed are the authors’ alone and do not necessarily reflect the views of AT. The act of mailing or delivering a letter, email or article to AT shall constitute permission to publish that letter or article or any portion thereof. AT reserves the right to edit any and all material submitted. No part of the magazine or websites may be reproduced without prior written consent of AT. AT reserves the right to not publish advertisements that disparage competitors or call into question the integrity of a competitors product or service.

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News Share AT Reaches Out to Honor Towmen for their Valor

“White Line Warriors” will be acknowledged for their bravery at the 34th American Towman Exposition. Many of them will be honored with the first-ever Valor Pin. “We’ve been honoring towmen for heroic acts for 34 years,” said Steve Calitri, the Exposition’s founder. “This is the first time we’ll be recognizing all towmen who brave the roadways to serve the American motorists and truck drivers.” Towmen will be feted with a recording of Mike Corbin singing Home of the Brave in the registration lobby inside the Baltimore Convention Center, and during his live performance on Festival Night. Advance registration may be completed online at atexposition.com.

DOT Amends Drug Testing Requirements The U.S. Department of Transportation (DOT) recently issued a final ruling that authorizes employers to use oral fluid drug testing as an alternative testing methodology to traditional urine drug testing (49 CFR part 40). This additional methodology for drug testing will give employers a choice that will help combat employee cheating on urine drug tests and provide a less intrusive means of achieving the safety goals of the program. The TRAA, which filed a comment in support of the measure, maintains that an alternative method provides a lower cost and faster solution with equivalent efficacy that ultimately benefits employers and employees alike. Source: TRAA Newsletter

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TRAA Stands with

Coalition Against Bigger Trucks

In light of proposed federal legislation to increase the weight limits on trucks H.R.3372 , TRAA maintains its opposition to this proposed legislation. Current weight limits are 80,000 pounds, but a pilot project would allow states to increase that level to 91,000 pounds. It would also raise the weight limits of trucks carrying automobiles from 80,000 pounds to 88,000 pounds. TRAA has long opposed increases in truck weight, arguing that towing companies should be exempted because it would increase the amount of time tow operators would be roadside splitting combination vehicles and in harm’s way. TRAA has taken an increasingly larger role within the Coalition Against Bigger Trucks (CABT) to fight these provisions. The coalition argues that with the backlog of infrastructure repairs to our highways at $121 billion, increasing truck weights would add to the burden of highway repair and budget deficits. Last year, the Coalition Against Bigger Trucks released results of a survey that said 68% of professional truck drivers believed that heavier or longer trucks

A pilot program would increase weight limits on trucks, to which TRAA is opposed. would make it more difficult to recruit or retain drivers. About 85% of truckers in the survey said they believed heavier and longer trucks would negatively affect safety. A majority of truck drivers said that bigger trucks are more difficult to stop, more likely to roll over and and ultimately lead to more wear and tear on key truck components. TRAA is actively participating in CABT Hill meetings, has sent letters to Congress on this issue, and is playing a lead role in the CABT with over a dozen Members of Congress. Sources: TRAA Press Release and landline.media

Founder of Photo Card Specialists Dies

Terry Lee Biddle, a retired police pilot, Duty Officer, Swat Commander, and officer and founder of Photo Card Detective Sergeant. He retired from law Specialists, unexpectedly passed away at enforcement in 1995. While working for the age of 70 on August 1, 2023, in Tampa, the Sheriff’s Department, he also formed Florida, while vacationing with wife the companies Photo Card Specialists, Linda. Born the oldest of three Inc. and Awards & More, Co., children on December 23, 1952, currently celebrating 37 years to Marvel and Leland Biddle in in business under his and his Stanley, Wisconsin; he grew wife Linda’s ownership. He up in the neighboring small gained many friendships and town of Thorp, Wisconsin and developed many connections in graduated from Thorp High the business and transportation School in 1971. industries, as well as within the Hometown pride and an Terry Biddle law enforcement community unwavering work ethic were near and far. A flying, crimesources of pride for Terry and among fighting, Midwesterner through his core values. In 1975, he moved to and through, Terry has left a lasting Eau Claire, Wisconsin, and began his 20impression on everyone by treating year career with the Eau Claire County every person as a friend whether he had Sheriff’s Department holding several just met them, or they had been life-long positions including jailer, patrolman, buddies. He will be truly missed.

News Share

Utah Tow Companies

All Roads Acquires West End Service and Capitol Truck Equipment

Awarded $1.28 Million

Tow companies in West Jordan, Utah got some relief after a jury decided to award them $1.28 million because their due process rights were violated when they were booted off a rotation list and left unable to use their tow lot. Lisa Butcher, owner of Mountain West Towing for over ten years, said she purchased the property with the intention of using it for her company, but for the past five years she’s been blocked from using it as a work location.”. Despite other tow companies having previously worked from that property, Lisa indicated that…”everything was fine for four years until 2017, when she said the city told her she was in violation of a city ordinance. “I’ve never been out of compliance,” she said. I’ve followed all the rules that they wanted. I’ve never had any complaints.” Suddenly she found her company removed from the city’s rotation, without any notification. “We had no idea we’d been taken off

Lisa Butcher, owner of Mountain West Towing, speaks about the difficulty she’s had over the last five years after her company was booted from the city rotation list. the tow rotation,” she added. “We just stopped getting calls.” In August, the jury decided that the companies’ due process rights were infringed upon. “They decided the city didn’t give them adequate notice or opportunity to be heard before taking their property,” said associate attorney Katie Panzer. In response to the jury’s decision, Butcher stated that, “I was overwhelmed. I was so happy that finally somebody has listened and actually heard my story.” Source: fox13now.com

Memphis to Offload Vehicles to Private Storage Lots The Memphis police impound lot, packed with nearly 3,000 vehicles, is reforming its policies and seeking to transfer vehicles, except those used for evidence in court cases, to private lots. They will also send stolen vehicles found on scene to private lots if they cannot contact the owner of the vehicle. Tow operator, William Anderson, expressed some relief over this new policy, as he said that he has waited hours to retrieve a vehicle from the impound lot. “Sometimes you can be out here three or four hours, just waiting in line,” Anderson said. Various drivers have said their cars have been stuck for days or even weeks at a time because tow truck drivers could not enter the lot. Since mid-July the Memphis Police Department has implemented a policy to reduce the number of vehicles, and data shows that the numbers of vehicles

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The Memphis Police Impound Lot has become a hazard zone and a source of frustration for towers. in the lot has declined 19%. “We are trending in the right direction,” Deputy Chief Paul Wright said. “It’s a decrease.” Anderson just hopes the new policy will help him more easily enter the lot, and further points out that, “If we’re not waiting, it’s pretty much easier for everybody.” Source: fox13memphis.com

All Roads, a company with three divisions (equipment, trucks and automotive) and more than 50 retail outlets, recently acquired West End Service and Capitol Truck Equipment. This expansion of its commercial truck operations solidifies its position as a one-stop solution for comprehensive commercial truck needs. West End Service and Capitol Truck Equipment are family-run businesses, now in their third generation. What started as a small two-bay general vehicle repair and towing operation in 1928 has evolved into a large provider of wrecker, carrier, and tow truck bodies. Justin Duvall, VP of All Roads, emphasized the importance of the acquisition, stating that, “This is a key milestone in the history of All Roads. West End Service and Capitol Truck Equipment have a tremendous reputation for quality work and customer relationships. As we integrate their capabilities into our robust portfolio, we intend to uphold and continue their tradition of excellent service.” In conjunction with the acquisition, All Roads Trucks will become a distributor for Miller Industries. Vince Tiano, Vice President and Chief Revenue Officer for Miller Industries said that, “We’re excited to be joining forces with All Roads, a company that shares our dedication to quality and customer service. Through this strategic partnership, our comprehensive line of products will directly benefit All Roads customers.” Source: allroadscompany.com

Correction on Primeritus News Account In a story published on April 15, 2020, TIW (Tow Industry Week) noted that Primeritus Financial Services, Inc., which offers services related to auto repossession, skip-tracing, and remarketing, had “laid off” 148 employees. TIW erroneously stated, “laid off,” when the fact was that their employees were “furloughed” during the Pandemic and that most of them returned to work when the crisis passed. Source: Tow Industry Week

AmericanTowman.com | October 2023 • 11

Tow Manager

Seasonal Marketing Avoid Slowdowns in Revenue by Using Innovative Methods By Jesse Lubar

L Jesse Lubar is CEO at OMG National and its OMG Tow Marketing division. In addition to managing the operations of the company and its staff of 140 team members, Jesse regularly speaks on advertising and marketing at American Towman’s tow shows.

ike many businesses, the towing industry is affected by the seasons. Summers mean more vehicles on busy highways, while winter weather brings icy roads, slippery conditions, and other such hazards. Seasons are unique to geographical regions, and in many cases, the towing business ebbs and flows due to this seasonality. If you’ve been around and operated your business for a while, you know that too much ebbin’, and not enough flowin’, makes it hard to run the business. This can ultimately affect your staffing requirements, where your trucks are positioned, and most important, it can interrupt vital cash flow. Analyzing these conditions though, can empower you by providing information needed to create a plan. This plan, which should be responsive to changing conditions, can help smooth out these choppy waters and assist you in maintaining a consistent flow of inbound calls.

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Stranded motorists or accident victims naturally go to their phone for help, be sure your business is standing out in Google search.

GOOGLE IT

Your marketing and advertising strategy should be developed to keep you ahead of any impact that seasonality might create. Many towing companies use Google Ads to help boost call volume throughout the year. Once your ads are performing, they can be scaled up to capture more of the calls in your market. Then, your budget can be adjusted to accommodate the need for more or less calls, depending on how the seasons are forecasted to affect your business. For instance, if you are in a beach town or otherwise touristy area where there is more opportunity in the summer, you may want to increase your budget during that period and adjust the campaign radius to capitalize on it. Once you are up and running with a

successful campaign, it becomes easy to calculate an average CPC (cost-per-call) in your area. As an example, if your calls are averaging $10 each in marketing expenses, you can use that number to budget for those times when you know that things are naturally going to slow down. Or, for when you have additional capacity and want to open the spigot.

CASE STUDY

As an example, Jeremy Procon of Interstate Towing uses OMG Tow Marketing's Google Ads to generate calls at the lowest possible rate. For around $20 per call, they get several each day. The call types run the gamut from lockouts and fuel deliveries to truck and trailer accidents, and everything in between. Knowing the approximate cost per call enables Interstate to set pricing that works. During periods where they need more volume, or when there is more activity to capture, their budget can be increased to ensure that their ads are present across Google, ready to attract the additional work. When there are weeks when he needs more volume, or when there is going to be more activity to capture, he ramps up his budget to ensure that he is present across Google and ready to grab the calls. During peak times when the calls are flowing in, his company relies on its investment in their

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foundational online strategy to keep the trucks running and the team busy. Their overall online presence and solid reputation help do the selling, and online procedures ensure that the work is managed efficiently. “We make sure that our website and directory pages are kept up to date, that we have fresh social media posts, and that our reviews are flowing,” Jeremy points out. “We implemented this strategy several years ago and it hasn’t let us down.” While adjusting ad budget and other campaign settings can be an effective way of adapting your strategy to keep the calls coming, there are some marketing elements which should remain in place year-round. Investing in a strong foundational marketing plan has proven time and time again to yield the highest dividends at the lowest cost. However, your business can only realize these benefits if you understand the landscape and remain consistent.

STRATEGIC THINKING

Some of these strategies include the following. Strong Branding-Brightly colored, prominent graphic designs on your

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Paid ads through Google can add horsepower to your inbound call volume.

trucks not only make them stand out, but also differentiate your company from the competition. Visuals are very effective at helping you to become “the guy” they call when they need a tow. When motorists in your market need assistance, there should be no question about which company comes to mind first. The colorful trucks that they see often and consistently create familiarity, consumer awareness and brand

recognition, all solidifying that your business will be the obvious choice. Complete Your Online Footprint— Make the effort to claim and buildout a comprehensive online presence across directory sites such as Google, Bing and Yelp. Adding creative content to Social Media sites like Facebook and Instagram is a smart and effective tactic. While going through this exercise will help make the phone ring, these platforms

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actually provide much more—an overall narrative which tells your story, provides consistency, and fosters recognition and consumer awareness. Your pages should not only say who you are and what you do, but also list your services and provide photos to personalize the business. This approach serves as a tool in online searches, and also as a resource which will encourage prospective customers to follow through and call you when they are in need.

Happy Customers Bring More Customers—Implement a system for collecting positive online reviews after each job. Make it easy for customers to leave those glad tidings by providing them with a direct link to your Google business profile. This has the potential to help winover a potential customer who is considering whether or not to call your company, and has also proven to be a strong Google ranking factor in your local market. With so many options available to

help towers generate more calls, it can be challenging to determine which one is the best. But, not knowing can be costly. Using a professional marketing firm is something that every tow operation should consider before investing in Google Ads or other types of advertising. Just as you know the difference between your J-hook and your winch line, they know your ad radius from your keyword universe. And more important, which KPI (Key Performance Indicators) are the most relevant to a tow-centric, calls-based ad strategy. To summarize, a pro will drive the right kind of calls to your operation, at the lowest possible cost.

AN INNOVATIVE APPROACH

In the June 2018 edition of American Towman, I wrote an article about something new that Google was testing in the towing industry. While it didn’t materialize in towing at the time, it did accelerate across the country in an array of industries. It was called, Local Services Ads by Google, and is also recognized as Google Guaranteed or Google Screened. These new ad types are just now, some five years later, finally launching in several automotive categories, including towing and roadside services. These ads are Google’s answer to Angie’s List (now Angi), in that they are designed to provide the most trusted, experienced, and highest rated providers at the top of the page. Qualifying for the program requires a bit of work, but as long as you have insurance, can pass a background check, and have a Google Business Profile with at least five reviews of three stars or more, you’re good to go. Currently, these ads are only available as a trial in California and Florida, with a nationwide rollout expected over the next few months. To better understand how they

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estate agent, or an injury lawyer. If available in your region, the search results will show you how the ads are presented. For towing, the designation will be what they call Google Screened. Once you are approved for this new program, you can decide if you want to run the ads. Just like traditional Google Ads, they can be activated and deactivated at will, but there are several key differences which make them a most unique opportunity. One significant difference in particular should be mentioned: Advertiser Since a solid online foundation is essential to success, protection. Unlike other start there and then get educated on the options for other advertising. Google Ads programs, these calls are guaranteed by Google, differ from the traditional Google meaning that spam calls, or calls Pay-Per Click Ads, do a search for from anyone who cannot do business a business service in your area such as a plumber, electrician, a real with you, will cost you nothing. The

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lead/call dispute feature provides protection to you as an advertiser and ensures that you are only charged for valid calls, made by customers in your established service area, for services which you have agreed to provide. This means you aren’t paying for errant clicks, competitor calls, or spam/junk calls. Over the next several months, Google Local Services Ads will be rolled out for towers in markets across the U.S. and will significantly impact the landscape for paid Google Ads. To summarize, be sure that your business is prepared for seasonal changes, have a go-to plan at the ready, and stay on top of new marketing technology, so you can keep your tow trucks rolling all year long.

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AmericanTowman.com | October 2023 • 19

ChoppeR Down! Pine Tree Towing Goes Into the Woods for a Recovery By Steve Temple

RESPONDING PERSONNEL Once out of the trees, the downed chopper was hauled away and loaded onto a trailer.

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Ron Meyers Andrew Meyers Kirk Bryan

The rigging had to be positioned carefully so the helicopter wouldn’t break apart when being lifted.

he call into the 911 emergency line this past Summer would have stunned even the most experienced call center operator: “I’ve just crashed my helicopter!” the pilot exclaimed. “Can you repeat that?” was the phone operator’s puzzled response.

The pilot explained that his chopper went down in the woods, and he was a little banged up, but otherwise okay. Resourceful first responders were able to find him deep in the woods of southeast Ohio, near Caldwell, by pinging his phone. After an initial assessment of his condition, they took him to the local hospital for a wellness checkup. What didn’t turn out so well though, was the initial attempt to retrieve the heavily damaged copter. The insurance company wanted to rely on an aircraft recovery crew from Tennessee. With good intentions, Work the non-traffic side - Stay Safe!

Pine Tree Towing & Recovery’s Century 1135 rotator pulled the damaged helicopter out of a thickly wooded area.

they showed up with a mini crane on tracks and a gooseneck trailer, but admitted right away that they wouldn’t be able to extract the copter from the woods. Cutting down some trees was discussed as well, but the landowner refused, as that would disturb the wildlife in his recreational hunting area. Also, the nearest freight helicopter available for lifting out the stricken chopper was based in faraway Wyoming, which would come at an exorbitant cost. So, what to do? “I know a guy that can get it out,” said Noble county sheriff,

Jason Mackie. He’s relied on Ron Meyers of Pine Tree Towing & Recovery for decades, dating back to his early years as a rookie in the police academy. The sheriff had to repeat his recommendation of

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RESPONDING EQUIPMENT Century 1135 rotator on a Kenworth T880 Pine Tree’s support truck equipped with TowToolz 150-foot synthetic rope extensions and straps Removing the helicopter from the deep forest required some careful planning to raise it through the trees and up a 600-foot hillside.

Synthetic rope straps and an extension prevented any damage to the trees that helped to elevate the helicopter up the hillside.

Ron a few times, as the insurance company had not previously had positive experiences with other tow companies. With no clear solution in sight, the insurance company relented, and Ron and his crew from his Caldwell facility began formulating a plan to winch the chopper out of the woods. First, they scouted out the location of the crash scene, which had been 22 • October 2023 | Towman.com

so the casualty could be lifted up, rather than digging into the dirt. “The synthetic straps are not only lighter, but also avoided any damage to the airframe and tree trunks,” Ron explained. Once the 2,000-pound chopper was winched up the hill to a clearing The tail section that broke off in the crash had to be winched near the woods, it was out separately. lifted by Pine Tree’s secured by the police department Century 1135 rotator and loaded for accident investigation purposes, onto a trailer. Ditto for the tail section as well as to keep out curious and dumpster bag full of debris. onlookers. Since the 600-foot hillside Fortunately, the fuel tanks of the above the chopper was fairly steep, helicopter were not ruptured in the Ron and his crews drove a 1/2-mile crash, so there were no environmental on an ATV through the woods below concerns regarding spill containment. the casualty, and then hiked another Impressively, due to the expertise of 1/4-mile to get on scene. Ron’s team, the recovery took less Since the tail of the chopper had than four hours in all. broken off, and debris was scattered “We worked with the about, it would eventually require landowner to minimize any three different winch pulls to remove impacts,” noted Ron. “We didn’t everything. Initially, however, Ron’s have to disturb nature.” crew, consisting of his son Andrew So, it looks like sheriff Mackie and heavy operator Kirk Bryan, ran made the right recommendation synthetic straps through the airframe, after all. and attached them to sturdy trees

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Hands-On Tech

Handling Luxury Motor Coaches A Few Pointers for Tackling a Different Type of Tow By John L. Hawkins

owing a high-end coach requires a special level of expertise, as demonstrated by Miller representatives at a tow show in Florida earlier this year. Starting with the basics, the single 24 • October 2023 | Towman.com

most important aspect is to know your coach: make, model, length, and weight (not only the total, but also the front and rear axle weights). Make sure you weigh them separately. In addition, use a tape measure to find the length in inches from the edge of the front bumper to the center line of the steering axle. Do you know what type of suspension the coach has? If equipped with an I-beam suspension, as found on a truck chassis, this type can be towed with a standard frame or axle fork attachment. Alternatively, an A-frame suspension (either spring or airbag), which is found on almost all high-end coaches, requires a "tire lift" attachment only. Even so, some Prevost models can be towed with frame forks on the heavy-duty pull eye, which is located forward of the A-arm box (but this is as a last resort only).

OWNER INPUT

Determine where the generator is, and if it’s located at the front, the exhaust pipe and muffler may need to be removed for sufficient clearance. Also, find out how tall the coach is at the highest point. If a tow company is using a road tractor pulling a 48-foot sliding axle trailer that tilts to the ground to allow the coach to be winched up and on to the deck, this setup may be too tall to clear overpasses and other obstacles. In some instances, a permit might need to be arranged to move a tall vehicle, so find out beforehand if there will be overpasses that will be encountered on the tow, and/or if a permit will need to be arranged. The owner of the motor coach should be familiar with their service provider, and whether or not they purchased an extended service program (through AAA, Good Sam, or others). Even if the coach owner

KEY MECHANICAL ITEMS

Wood planks come in handy when rigging a motor coach for a tow, where clearance at the initial lift is critical to prevent any damage.

has one, along with an insurance policy that covers towing, that doesn’t guarantee getting the right service. So, it’s better for the owner and tow company to be in direct contact (rather than through a call center) to make sure the tow operator has the skills and equipment to handle this special vehicle.

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It’s essential for the tow operator to know the locations to tie into air connections, for using and releasing the air brakes, along with airing up the air-ride of the coach. Other aspects to be familiar with include the transmission make and model, and the driveline and/or half-shaft that disconnect the engine from the transmission. Important note: An automatic transmission cannot be operated without the engine running, as this is what supplies lubrication to the working components.

POSSIBLE COMPLICATIONS

In addition, it’s important to bear in mind that drive lines on a motor coach are short and sometimes difficult to reach due to the coach’s low ground clearance. In some cases, a tow operator will have to pull the half-shafts out of their axle housings,

Proper cribbing requires running the board lengthwise instead of going across the tread.

which requires removing the chrome top hats. When one side of the coach is located up against a concrete barrier, the coach might need to be moved to provide sufficient clearance. This process should incur a surcharge, which must be clearly specified upfront, as well as itemized in the final invoice. To protect the paint finish on a coach, run any electrical and/or air lines underneath the coach. Also,

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RESPONDING EQUIPMENT Sapp’s Towing, Savannah, GA 2024 Peterbilt 389 w/36 in sleeper tandem tandem An A-frame suspension (either spring or airbag), found on almost all high-end coaches, requires a “tire lift” attachment.

tying shop rags in knots down the line, or placing tennis balls along the line, can further protect the exterior from damage.

A FEW REMINDERS

Recovering and towing motor coaches can be a lucrative addition to your business and provide a valuable service. But, when it comes to high-end coaches, operators must have additional technical

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342-inch wheelbase Cummins ISX 565HP with 1850 torque Dual 16K front suspension on 315s x 22.5 52K NeWay ADZ on 46k rear axles Miller Industries offers this configuration for added safety and stability. The front axle weight is some 6,000 to 7,000 lbs greater than a single steer with a lift axle. So, there are four axles always on the ground for better braking. The front tires and geometry are designed to turn the vehicle better than a single steer, with the safety of four tires on the front and not two. Nothing comes close to the stability and safety of a tandem tandem tow truck.

Once the coach is lifted for a tow, be sure to determine the overall height so you have sufficient clearance from overpasses and other obstacles.

knowledge and training to handle them. To handle the job safely and efficiently, be sure to get detailed information from the owner of the coach up front. In summary, know the coach you’ll be working on, and have a good plan in place before tackling the job.

Find us on Facebook Read more towing news at towman.com

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AmericanTowman.com | October 2023 • 27

Tow Boss

Financial Shields Protecting Your Tow Bill from Challenges By John Borowski

aving to defend your invoice for services rendered can be extremely frustrating. But they don’t need to be, and if handled correctly, they won’t be. Inevitably, invoices that are not clear and concise, or look sloppy, will likely meet with customer resistance. In today’s volatile tow-business world, especially with non-consensual towing, you can expect that there will be some challenges. Often this type of tow is disputed for any possible, dreamt-up reason, mostly to avoid having to pay it. The very best way to protect your billing is to make sure it’s detailed and accurate each and every time.

CLEAR INSTRUCTIONS

John Borowski has over 45 years experience as a tow business owner, wrecker manufacturer specialist, trainer and writer. He was awarded the first “Towman of the Year” by American Towman magazine and two Towman Medals for heroism. He was inducted in the Towing and Recovery Hall of Fame in 2001.

Firstly, your company should have an Employee Handbook that encompasses every policy and practice within your company. This must include a full description of the policies and practices that any employee can follow. It must also provide information for reference when the standard situation changes, and the employee is forced to switch gears. This will ensure that company protocol is not jeopardized. This practice will undoubtedly minimize employees having to make repetitive inquiries about various accounting procedures, as it establishes a standard company policy for billing and

28 • October 2023 | Towman.com

Physical appearances and a courteous demeanor really count in court, so dress and act in a professional manner.

customer satisfaction, and will also provide consistency in pricing and billing. Secondly, every company should also have a functional Standard Operating Procedure (SOP). An SOP clearly defines how you want your business to operate, and establishes all of the varying characteristics of your business. Pricing for all nonconsensual tows should be visibly posted, or at the very least, available for customers to review upon request. This basic information is a crucial step to ensuring and maintaining consistency with billing. In addition, invoices should be computerized, with the ability to be printed out as well. Any services beyond the basics should be clearly specified on the invoice. Once all of this fundamental information is functioning, you will be ready to defend your charges. Providing clear and precise invoices will go a long way in reducing payment disputes. The more professional the bill is (along with your customer reception area), the fewer the number of challenges you’ll encounter, which can equate to less time in the courthouse.

GOING BEFORE A JUDGE

If you are forced to defend yourself against a billing complaint in a court

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AmericanTowman.com | October 2023 • 29

If you do end up in legal proceedings over a disputed invoice, be prepared to substantiate that your company or employee has acted in accordance with company policies, and utilized consistency in billing.

of law, it is imperative that you are able to substantiate that your company or employee has acted in accordance with your SOP, and utilized consistency in billing. Physical appearances and a courteous demeanor really count as well, so if you are required to go to

court, dress and act appropriately, in keeping with the professionalism of your company. If the actual price is the argument, you can explain the amount of expenses that are necessary for you to be on scene when tow services are requested. Be prepared to present documentation of actual costs for everything needed on a tow or recovery to validate your courtroom testimony. It is important to remember that non-consensual tows were not ordered by the vehicle owner. So, this basic fact, compounded by the customer not having their transportation available and now facing a bill, tends to ignite short fuses. When you first speak with your customer, be sympathetic and understanding, and above all, remain calm in these potentially difficult situations. Put yourself in a customer’s shoes. Everybody has been there, had

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It’s obvious what’s wrong with this invoice. Not only is it barely legible, it also doesn’t itemize the charges and thus is likely to be challenged.

ACME TOWING, ANYTOWN, USA

This professional-looking invoice is printed from a computer file, clearly itemizes all of the charges, and will be difficult to dispute.

30 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • 31

a bad day and receiving a bill with an attitude. Yet, all you want is to be paid for the job you performed. Expressing empathy and providing a clear and concise bill can go a long way in reducing rejections. On the other hand, copping a lousy attitude will certainly escalate encounters to a whole different level, causing a customer to reach their boiling point, and eventually find their way into court.

ANOTHER SOLUTION

Finally, if you want to discount a tow for any reason, do not lower the price for just an individual item. If you are going to discount, offer a percentage off the bill. In other words, if you have a $1000 invoice, and you feel that the customer has a financial hardship and might end up challenging the bill out of desperation, offer a goodwill 10%

32 • October 2023 | Towman.com

discount. Changing service prices have the tendency to backfire if a judge asks if you follow your rates, but by offering a percentage off the bill, you can honestly answer ‘yes’. Discounting can be a great way of getting more than you would for a scrapped vehicle. However, if your prices vary, word will get out. When tow companies willingly discount vehicles to insurance companies, you will earn a dodgy reputation in the industry and find that you will be negotiating all of your larger tow bills because they know you will lower your ticket price. It’s better to be known for getting the price you charge, so if you discount as indicated, you can say that this invoice does not qualify for any adjustments. Be known for your quality of service, not the cheapest negotiated prices.

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AmericanTowman.com | October 2023 • 33

AD INDEX AAA................................................................... 77 Access Tools...................................................... 41 Akins Body & Carrier Sales................................. 87 All American Jerr-Dan............................ N,S,M 107 Allstate Roadside............................................... 33 American Society for Asset Protection................ 32 Ascentium Capital.............................................. 39 Atlanta Wrecker Sales........................................ 86 Austin Insurance............................................ N114 Auto Data Direct................................................ 43 B/A Products...................................................... 79 Big D’s Fabrication......................................... N111 Captain Recovery...................................... S,M 110 Chevron Commercial.......................................... 82 Crouch’s Wrecker & Equipment Sales................. 81 Custer Products................................................. 96 DewEze Mfg....................................................... 38 Donnie Cruse Recovery Award.......................... 105 Driver Locate................................................. N114 Dual-Tech Wreckers & Carriers........................... 18 Dynamic Towing Equipment & Mfg..................... 31 EdgeTech...................................................... W112 ELC Towing Dispatch Solutions........................... 92 Elizabeth Truck Center........................................ 34 Emergency Responder Institute.......................... 94 FCar Tech USA............................................... N108 First Business Bank............................................ 91 G. Stone Commercial...................................... N109 GEICO.........................................Inside Back Cover GM Consultants.................................................. 91 Guniwheel.......................................................... 27 Hale Trailer Brake & Wheel............................. N113 Hino Trucks...........................................Back Cover

34 • October 2023 | Towman.com

October 2023

Integrated Vehicle Leasing.................................. 30 Intek Truck & Equipment.................................... 19 International Truck............................................... 9 ITI Skates........................................................... 42 J & R Products & Towing Accessories................. 27 Jerr-Dan.....................................Inside Front Cover Jump N Carry.................................................... 99 Kalyn Siebert..................................................... 25 Khasim Insurance Agency............................. W108 Landoll............................................................... 29 Len Zermenos...................................................4-5 Lift Marketing................................................ N112 Lodar USA.......................................................... 17 Lynch Truck Group............................................. 85 Matjack............................................................. 95 McMahon Truck Center................................. M109 Metrocom.......................................................... 40 Midwestern........................................................ 94 MIller Industries................................................. 23 Mobile Control Systems...................................... 93 MyGuestSpot.com.............................................. 33 New England Truckmaster.............................. N109 North American Bancard.................................... 89 Nottingham Ins/Tow Truck Wags..................... N110 OMG Tow Marketing........................................... 19 Pacific General Insurance Agency.................. M110 Peak Wrecker Sales...................................... W112 Performance Advantage Company...................... 84 Phoenix USA...................................................... 91 Photo Card Specialists....................................... 13 Progressive Commercial Insurance....................... 3 Quick Draw Tarpaulin Systems....................... N112 Ramsey Winch Company.................................... 13

RealWheels Corp................................................ 86 Recovery Billing................................................. 84 RimSling............................................................ 16 RP Recovery...................................................... 32 SafeAll............................................................... 33 Safety Vision...................................................... 42 Santander Bank................................................. 35 Sea Crest Insurance Agency.......................... W111 Speak Easy Communication............................... 96 Specialty Vehicle Equip. Funding........................ 44 Steck Mfg. Co.................................................... 14 Talbert Manufacturing.................................... N111 TDI Repair Facility.............................................. 40 Towman Hero Medal.......................................... 97 Tow Industries.............................................. W110 Towbook Management Software....................36-37 TowMate............................................................ 43 Tracked Machines.............................................. 38 Trail King Industries........................................... 90 Traxero.............................................................. 83 Utility............................................................ W110 Vpermits............................................................ 19 VTS Systems................................................. W107 Warn Industries.................................................... 7 We Buy Key Fobs............................................... 26 West End Service............................................... 80 Will-Burt Company............................................. 93 Winches Inc.................................................. W111 Wreaths Across America................................. N110 Wrecker Warehouse...................................... W108 Zip’s AW Direct............................................ 15, 40

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AmericanTowman.com | October 2023 • 35

36 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • 37

Supplier Scoop Hino Motors Appoints New President

Hino Motors Manufacturing U.S.A. (HMM), Inc. announced the appointment of Davey Jung to the position of President and CEO, and Chairman of the Board for HMM, effective September 1, 2023. Mr. Jung succeeds Mr. Masamichi Mizukoshi, who has now retired from Hino. The company is thankful to Mr. Mizukoshi for his service and leadership of HMM since 2019, along with his decades at Toyota Motor Corp. HMM is the commercial truck division of Toyota, producing Class 6-7 conventional trucks for the U.S. market, along with various components for Toyota pickups and SUVs. Mr. Jung joined HMM in 2007 and led the effort to strengthen and grow HMM while serving across a wide spectrum of critical

38 • October 2023 | Towman.com

Davey Jung, Hino President and CEO

leadership roles including Purchasing, Sales, Corporate Strategy, R&D, HR, Legal, IT, and Supplier Preparation & Development. His exceptional grasp of the industry, coupled with his strategic acumen, uniquely positions him to guide HMM into the next phase of innovation and success. Most recently, Mr. Jung served as Chief Operating Officer and Executive Vice President of Toyota Business for HMM. As President and CEO, Mr. Jung will focus on advancing manufacturing and supply-chain efficiency, while driving the company forward with continued success and innovation. Simultaneously, appointed to Chief Operating Officer is Mr. Masaki Hanayama. With a wealth of experience spanning critical leadership roles worldwide, Mr. Hanayama has excelled in Sales, Marketing, and Alliance Management at HMM’s headquarters in Japan. Most recently, Mr. Hanayama served as Executive Vice

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President and oversaw the Truck Business, Production Management, and R&D. Mr. Hanayama's diverse expertise equips him to provide strategic and operational insights that will move the company forward. Source: hmmusa.com

Peterbilt Celebrates Model 389 Milestone

Peterbilt Motors Co. marked the production of the 100,000th Model 389 at its Denton, Texas, manufacturing plant on September 7. The Model 389 was introduced in 2006, and this 100,000 milestone truck is equipped with the limited-release Model 389X special edition package. Peterbilt presented the truck to Nacogdoches, Texas-based freight shipping service Massey Motor Freight. The Model 389 will end its nearly two-decade production run at the end of the year. The Model 589 was introduced earlier this year as

its replacement. Production of the Model 589 is set to begin in January at the same production facility. In related news, Peterbilt has added Hendrickson’s Primaax EX Suspension as an option. This severe-duty system is designed for construction, refuse, mixer, logging, and heavy-haul applications. It will be available as part of the chassis enhancements for Peterbilt’s 365, 367, 389, 567, 579 and 589 models. Primaax EX is available in capacities of 46,000 pounds and 52,000 pounds, has a 10-inch ride height, and is compatible with drum and air disc brakes. The system incorporates optimized suspension geometry, which helps minimize driveline vibrations, control suspension windup and corresponding frame rise, Hendrickson claims. Paccar Inc.’s unit Peterbilt already offered a variety of Hendrickson products including primary drive suspensions, auxiliary lift axles, steer axles, bumpers and

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AmericanTowman.com | October 2023 • 39

springs. The companies have been working together for more than two decades, according to Hendrickson.

Cummins and Chevron Advance Strategic Collaboration

Cummins Inc. and Chevron U.S.A. Inc. announced a memorandum of understanding to leverage complementary positioning in hydrogen, natural gas, and other lower carbon fuel value chains. The announcement expands the two companies’ previous strategic collaboration on hydrogen and renewable natural gas, and is expected to encompass other liquid renewable fuels, such as renewable gasoline blends, biodiesel and renewable diesel. This collaboration is intended to encourage commercial and industrial adoption in North America. Cummins and Chevron each

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40 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • 41

have contributed to the research, development and global deployment of alternative fuels innovation, systems and technologies and will work together on enabling the commercial development at scale of alternative fuels production, transportation, and delivery systems for industrial and commercial markets.

Upcoming Ford Features

Ford Motor Company has filed a patent for an extendable cargo bed sidewall that could be used in future Ford pickups for increased tool and equipment storage. The company has been developing several ways to optimize the cargo-carrying capacity of pickups, filing patents for various features such as an extendable rail assembly, a cargo bed module receiving system, and a sidewall storage compartment. In addition, for those looking to enhance the 2023 Ford F-250 and F-350 four-wheel drive, single-rear-wheel models towing capability can do so with one of four new LoadLifter kits from Air Lift. Each is designed to work in tandem with the truck’s stock suspension to level the vehicle, eliminate “squat,” and help prevent other common issues such as poor headlight aim, body roll, bottoming out, and unresponsive steering while towing. Sources: www.ford.com airliftcompany.com

42 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • 43

44 • October 2023 | Towman.com

AMERICAN TOWMAN EXPOSITION XXXIV

OFFICIAL PROGRAM

NOVEMBER 16-18, 2023

BALTIMORE, MD

BALTIMORE CONVENTION CENTER EASY ONLINE REGISTRATION AT

ATEXPOSITION.COM

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AmericanTowman.com | October 2023 • 45

THE STRENGTH OF THE INDUSTRY Booms raise to the ceiling of the Baltimore Convention Center. The inner workings of a tenacious industry are on display throughout all 225 exhibit booths. The proud and colorful psyche of the towman shouts out

46 • October 2023

from the art wrapped and painted on the Pageant wreckers. Live music flows in from the American Towman Café. America the Beautiful and The Star Spangled Banner – from the voice of Andrea Wynn – can

be heard thoughout the world’s greatest exhibition of the towing industry. When towmen walk onto the exhibit floor for AT Exposition XXXIV they will feel they have arrived at the Home of the Brave.

Easy Online Registration at ATExposition.com

CALL PROVIDERS & MOTOR CLUBS

CHASSIS MANUFACTURERS

*Agero

Isuzu Commercial Trucks

AAA

*Allstate Roadside Copart Transportation Curbside SOS FleetNet America FYX Fleet Roadside *GEICO IAA NAC National Automobile Club *Nation Safe Drivers (NSD) + Questx Peddle Roadside Protect Urgently * ACE Award Sponsors

WRECKER & CARRIER MANUFACTURERS Custom Built Mfg.

Dual-Tech Wreckers & Carriers Dynamic Tow. Equip. & Mfg. Jerr-Dan Corp. Metro Tow Trucks Miller Industries

(Century, Chevron, Holmes, Vulcan)

NRC Industries

EXHIBIT HALL HOURS Thursday, November 16 1:00 - 5:00pm Friday, November 17 11:00am - 5:00pm

TRAILER MANUFACTURERS Kalyn Siebert

Hino Trucks

Internatonal Truck

WRECKER/ CARRIER/TRAILER DISTRIBUTORS All American Jerr-Dan

Battelini Wrecker Sales Chevron Commercial Crouch’s Wrecker Equipment East Coast Truck & Trailer Sales East Penn Truck Equipment EdgeTec Hale trailers HD Trailers Lucky’s Trailers Lynch of Chicago Maryland Wrecker & Carrier Matheny Towing Equipment Pinnacle Trailer Sales Purpose Wrecker Sales Robert Young’s NRC Sales/Service Royal Truck & Equipment TruckMax West End Service Worldwide Zip’s / AW Direct

Landoll Corp. Talbert Mfg. Trail King Industries

Saturday, November 18 11:00am - 5:00pm November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

October 2023 • 47

SCHEDULE OF EVENTS Wednesday

November 15 7:00 AM – 8:00 AM

REGISTRATION OPEN WreckMaster/Participants Only Pratt Street Lobby - Level 3 Baltimore Convention Center

8:00 AM – 5:00 PM

REGISTRATION OPEN

12:00 PM - 2:00 PM

Baltimore Convention Center

Morton’s The Steakhouse

EXHIBIT HALL OPEN!

Sponsored by WreckMaster, Zips/AW Direct, B/A Products Co., American Towman

12:00 PM - 1:00 PM

WRECKER PAGEANT RECEPTION For Contestants

8:00 AM – 5:00 PM

1:00 PM - 5:00 PM

Baltimore Convention Center

Thursday

November 16 7:00 AM – 8:00 AM

REGISTRATION OPEN American Towman Academy / Skeet Shoot Participants Only Pratt Street Lobby - Level 3 Baltimore Convention Center

AMERICAN TOWMAN ACADEMY

DONNIE CRUSE RECOVERY AWARDS LUNCHEON (Ticket)

Pratt Street Lobby - Level 3 Baltimore Convention Center

WRECKMASTER TRAINING

8:00 AM – 12:00 PM

EXHIBIT HALL OPEN! Baltimore Convention Center

1:00 PM - 5:00 PM

AMERICAN WRECKER PAGEANT OPEN Baltimore Convention Center Exhibit Hall

Level 3 Meeting Rooms

11:00 AM - 5:00 PM SALUTE TO AMERICA Baltimore Convention Center

11:00 AM - 5:00 PM

AMERICAN WRECKER PAGEANT OPEN Baltimore Convention Center Exhibit Hall

11:00 AM - 5:00 PM

AMERICAN WRECKER PAGEANT VOTING Baltimore Convention Center Exhibit Hall

12:00 PM- 2:00 PM

CAPTAINS OF INDUSTRY LUNCHEON (Ticket)

1:00 PM - 5:00 PM

Baltimore Convention Center

AMERICAN WRECKER PAGEANT VOTING

Camden Lobby

Baltimore Convention Center

CEREMONY OF THE ORDER OF TOWMAN

6:00 PM

8:00 AM – 6:00 PM

Exhibit Hall

REGISTRATION OPEN

6:30 PM

Baltimore Convention Center

WELCOME DINNER CRUISE /THE SPIRIT OF BALTIMORE (Ticket)

Camden Lobby

Pratt Street Lobby - Level 3 Baltimore Convention Center

8:00 AM – 12:00 PM 5:00 PM – 7:00 PM

CARTE BLANCHE PASSPORT SEMINARS Baltimore Convention Center Level 3 Meeting Rooms

9:00 AM - 2:00 PM

TOWMAN HUNT SKEET SHOOT (Ticket) Prince George Skeet & Trap Club 9AM Shuttle from Baltimore Convention Center Pratt St. Entrance

Baltimore Inner Harbor Boarding 6:30 pm, departs at 7:00 pm -returns 9:30 pm

Friday

November 17 7:00 AM – 6:00 PM

7:30 PM

MILLER ROCKS! BULL & PIG ROAST (Free) Hard Rock Café Sponsored by Miller Industries & American Towman

9:00 PM

CALITRI’S CUBA VIP CIGAR SMOKER (Ticket)

REGISTRATION OPEN

Luckie’s Tavern

Pratt Street Lobby - Level 3

Power Plant Live

Baltimore Convention Center

Sponsored by American Towman

Towman Magazine

Exhibit Hall

TRUE VALOR Having honored our industry’s heroes since 1989 with the Towman Medal, American Towman is now recognizing the everyday mettle of all “white line warriors” at this year’s Exposition. Attendees who supported the idea of the Valor Pin will be able to be pinned in the registration lobby against the backdrop of a photo wall that depicts the roadside dangers towmen face. “All attendees should stand proud,” said Steve Calitri, who

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created the Valor Pin with his graphics wizard, Ryan Oser. Calitri recounts a call he got from an Idaho towman commenting on the Pin. “I didn’t think of myself being out there doing my job as someone with valor. Then I thought on it when I saw this Valor Pin. And you’re right, we all deserve to wear it.” To commemorate the first year of recognizing all towmen for their valor, the registration lobby will be filled with the sound of Mike Corbin’s newest song, Home of the Brave.

November 16-18, 2023

AmericanTowman.com | October 2023 • 49 Baltimore Convention Center | Baltimore, MD

HOME AWAY FROM HOME SINCE 1989 There are towmen who’ve never missed an American Towman Exposition, and the Inner Harbor is key reason why. Historic in the truest sense with old sailing vessels sand submarines, a coast guard ship from Pearl Harbor, For t McHenry (War of 1812) that inspired The Star Spangled Banner, and sites dating to the American Revolution. If you’re looking some night life, the Powerplant offers great food and enter tainment. Calitri’s Cuba takes place there at Luckie’s Tavern. Throw in the National Aquarium, Maryland Sci-

ence Center, and the B&O Railroad Museum (shor t cab ride away), and chow down to your hear t’s content at the many restaurants from Harborplace to Fells Point (a water taxi takes you there). Find out why more towmen have experienced the Inner Harbor than any other destination site in America. The American Towman Academy has changed towmen’s lives forever, making their businesses more profitable and the running of them more enjoyable. The car te blanche passpor t is a great deal, and includes breakfast each morning.

Welcome Cruise aboard the Spirit of Baltimore

National Aquarium

November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

50 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Page 77

See Page 41

AAA

Access Tools

The AAA Network of Savings provides superior value to our hardworking, everyday highway heroes. Booth # 1300

Access Tools is the undisputed leader in Specialty Tools. Our automotive lockout tool have achieved the respect of professionals worldwide. Booth # 1318

See Page 33

See Page 39

Allstate Roadside

Grow your business with the network that supports your success. Dedicated network managers, access to safety and technical information. Profitable volume and fast pay. Booth # 2415

We offer web-based tools designed to expedite and simplify business processes for the towing industry. Products include realtime motor vehicle inquiries. Booth # 3110

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All American Jerr-Dan All American Jerr-Dan in New Jersey is one of the largest distributorships in the country selling wreckers and carriers. Booth # 1514 & 1519

See Page N114

Ascentium Capital

Austin Insurance

Ascentium Capital, of Regions Bank, offers financing up to $2.5MM, terms to 84 months and app-only to $750K (total exposure).

Specialist in the towing and recovery industry. We provide our clients with the best coverage and most competitive rates possible.

Booth # 1113

Booth # 800

See Page 79

See Page N111

See Page 43

Auto Data Direct

See Page N, S, M107

B/A Products

Big D’s Fabrication

B/A Products - The Gold Standard of quality, service, innovation, and safety in the towing industry for over 45 years.

The innovative leader in heavy duty truck dolly manufacturing now offering 24k, 40k, and 44k load capacities.

Booth # 2606

Booth # 1435

AmericanTowman.com | October 2023 • 51

EXHIBITOR ROSTER

Axle Spindle Repair

360 Payments

American Towman Magazine

GPS fleet tracking and dual-facing dashcam solutions to keep you vehicles, assets,and drivers safe.

AmeriDeck

B/A Products

360 Payment Solutions specializes in payment processing and merchant services.

5Star Specialty Programs Insurance underwriter for tow companies

AAA

AAA serves more than 57 million members with roadside, travel, insurance and retail service.

AC RadioCom

AC RadioCom is a leading distributor of high quality business communications products.

Access Tools

The undisputed leader in lockout tools.

Agero

America’s largest breakdown, accident, and vehicle transport services provider for insurance companies and automakers.

Leading publication serving the towing and recovery industry for over 47 years. Motorcycle loader and hauler.

Anchor Graphics

Existing to create customized tow signs, parking permits, hang tags for the towing industry!

Apache 2 Way

Nationwide 2-Way Radio Service

ARI-Hetra

Heavy-duty vehicle maintenance to include mobile column lifts, wheel service products & exhaust systems.

Ascentium Capital

Specializes in flexible financing solutions up to $2.5mm. Request preapproval today.

AT&T Business

Drive axle bolt on spindles.

Azuga, A Bridgestone Company

The Gold Standard in Quality, Service, Innovation, and safety in the towing industry.

Bad Dog Tools

Lifetime guaranteed specialty and multipurpose tools for cutting and drilling.

Battelini Wrecker Sales

Distributor of NRC Industries, Dynamic, Trail-Eze trailers & Reitnouer trailers. Full sales, service & custom fabrication facility.

Bay Street

Commercial truck and equipment financing specialists offering programs for all aspects of the towing and recovery industry.

BBSI

AT&T helps companies leverage technology to have insight, control and automation of their business.

One of the largest providers of business management solutions, for HR, payroll, workers’ comp, risk, and business strategy.

All American Jerr-Dan carries the largest and best selection of wreckers and carriers!

Aussie Rimshine

Beacon Funding

Alliance Funding Group

Austin Insurance

All American Jerr-Dan

Leader in the financing industry providing equipment financing, leasing, and working capital programs.

Allstate Roadside

Join the network that supports you with leading technology, network support and technical information.

American Safety & Supply

Manufacturer’s Spotlight

High-Visibility clothing and safety equipment.

The original ‚‘on vehicle’ wheel polishing machine. Insurance for towing and repossession.

Auto Data Direct

DMV123 (real-time vehicle data), Direct Post-Office (certified mailing tools), NMVTIS Salvage vehicle reporting tools.

Autogod

we specialize in emergency lighting and scene lighting. Only the brightest lift to keep you safe.

Equipment financing options at competitive rates to towing businesses across the nation.

Benchmark Payment

Benchmark Payments provides credit card processing solutions to every business type in all 50 states.

Big D’s Fabrication

Heavy duty emergency truck dollies.

Breg Environmental

Breg Environmental Inc. is a manufacturer and supplier of spill control and sorbent material.

MILLER INDUSTRIES

52 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

NETWORKING & LEGENDARY HOSPITALITY

GOLD NUGGETS OF CASUAL CONVERSATION How valuable are the words when the towman next to you says, “Ever since I gave my tow operators their own company business cards with their name on it, good things have come from it …” Or, “I kept bringing cookies to the women at City Hall, and that finally got me the audience with the Mayor that got me on the rotation

list.” Or, “I decided to upgrade our men’s skill set by springing for WreckMaster training for all of them. I’m getting some real sleep for the first time since I can remember.” Towmen networking at the various Exposition events find as many of these nuggets as they do in the Academy seminar rooms. For an industry that holds back talking

to one another on home turf, in Baltimore they can talk up a storm, and there is plenty worth listening to. Miller Rocks (Bull & Pig Roast) to Calitri’s Cuba (Cigar Smoker), the Academy corridors to Festival Night, the exhibit floor to the pageant hall, tow bosses find their time amongst each other the most rewarding times for their business.

November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

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AmericanTowman.com | October 2023 • 53

MILLER ROCKS Twenty years of Miller Rocks has made it towing’s premier party. Enjoy the Bull & Pig Roast at the waterfront’s Hard Rock Café and inside its tent on the dock where magic puts smiles on towmen from all over the world. Sponsored by Miller Industries.

Where else can you indulge in sinful activity that is not fattening, but Calitri’s Cuba, where the world’s finest hand-rolled cigars are served up. Experienced cigar aficionados know that holding the smoke and its flavor in the palate, and not inhaling, is the only way to enjoy the tobacco leaves. Towmen and tow-women of all stripes come together for the industry’s greatest networking event at Luckie’s Tavern at the Power Plant, 9–11 on Friday night. Pow-wow with the industry’s

Generals, enjoying sanctuary far from the battlefields of competitive towing.

CALITRI’S CUBA

ACADEMY BREAKFASTS SUPER SATURDAY PIE 54 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Page 82

Chevron Commercial Your one stop shop for Chevron and Vulcan car carriers, wreckers and parts. We are the eye candy of the industry!

See Page 81

Crouch’s Wrecker & Equipment Sales

Booth # 1230

Your one stop shop full line Miller distributor servicing your equipment needs since 1989 with offices in Tennessee Booth # 1118 and Florida.

See Page 38

See Page 18

DewEze Mfg. On-demand hydraulic solutions preferred by wrecker and carrier experts in the work-truck industry.

Dual-Tech Wreckers & Carriers

See Page 96

Custer Products Lite It Wireless light bars are manufactured in Ohio. USA made with quality materials, bright LED’s and auto-grade technology. Booth # 1337

See Page 31

Dynamic Towing Equipment & Mfg.

Booth # 1208

DUAL-TECH offers a 9/9 or 12/12 side puller equipped with dual winches to get you out of the ditch and on the road again. Booth # 2601

The Python has a reach of 82”, 25˚ of power/neg tilt 8,000 lb tow rating. Customers asked for a unit that lifts faster, higher & provides better weight transfer. Booth # 2109

See Page 94

See Page N108

See Page 91

Emergency Responder Safety Institute Roadway safety training for emergency responders including towing and recovery personnel at no cost. Booth # 4910

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First Business Bank

FCar Tech USA The FCAR TECH offers excellent truck scanners, shop equipment and Auto AC recovery machines for the towing industry. Booth # 1206

Nationwide direct lender First Business Equipment Finance, LLC offers vehicle financing, prioritizing simple credit applications and quick approvals. Member FDIC. Booth # 1416

AmericanTowman.com | October 2023 • 55

EXHIBITOR ROSTER Brown & Brown Insurance

Custom Built MFG

Car-Part.com

David Clark

Captive and traditional insurance products for the towing and repair industries. Car-Part.com and Cart-PartPro.com creates software that provides auto recyclers with integrated end-to-end work flow.

Chevron Commercial

Chevron and Vulcan car carriers, wreckers and transporters.

Coast Pay

Fleet Card and expense management platform for companies that own a fleet of vehicles

Collins Dollies

Since 1972, Collins designs and manufactures products: Dollies, Underbody Boxes, Tunnel Boxes, & Push Bumpers.

Copart Transportation

Manufacturer of heavy wreckers and rotators 15-ton to 80-ton. Connex™ smartphone-based crew is a mobile application that provides hands-free communication for groups up to 10 people - even with no internet or cell phone service.

DewEze Mfg.

Instant mobile hydraulic power with a flip of the switch.

DOT Tie Down

Custom Tie-Down straps for towing needs. Made in the USA (import straps if needed).

DRIVE

The largest coaching & training company in North America serving the tow, auto, collision & truck repair business owner.

Copart is the leading provider of online vehicle auctions and remarketing services around the world.

Dual-Tech Wreckers & Carriers

Crouch’s Wrecker & Equipment Sales

Dynamic Towing Equip. & Mfg.

Your Tennessee & Florida Miller Distributor making Tow Truck dreams come true since 1989.

Curbside SOS

We help you get roadside assistance in the fastest most reliable way possible.

Custer Products

Manufacturer’s Spotlight

Custer Products manufactures & distributes the highest quality lite-it wireless, strobes, LED lights in the Towing Industry.

Dual-Tech is a manufacturer of quality towing equipment-carriers and wreckers. Designs, manufactures, & distributes self loading wreckers, carriers, slideins & rotating rollbacks domestically & internationally.

East Coast Truck & Trailer Sales

Full service Jerr-Dan & Cottrell dealer. Offering parts, service, and equipment sales at great prices.

East Penn Truck Equipment

Full line Miller Industries distributor featuring sales, service, parts and restorations.

Echo 911

Echo 911’s next-gen radio and dispatcher service will add value to your operations without breaking the bank.

EdgeTec/Hooks

Full line Miller Distributor offering parts, accessories, service and sales.

Emergency Responder Safety Institute

Provide free handout material on distractive driving and provide information on free training.

Energy Security Agency

Providing valuable information on how to hook up and disengage electric vehicles allowing for a successful and safe tow.

Environmental Chemical Solutions Accident Cleanup Training of Pollutants, EPA Listed Products, Billing Support & Services

Epulse Excel Sportswear

Custom designed screen printed and embroidered apparel..

FCar Tech USA

Tow Truck Scan Tools and AC Recovery Recharge Machines.

Federal Signal

Federal Signal is a premier provider of tow truck warning lights and back-up safety products.

First Business Bank

First Business Bank’s Equipment Finance team helps manufacturers, distributors, and dealers with custom financing.

FleetNet America

A web based search tool allowing commercial carriers the ability to locate and electronically dispatch service providers.

JERR-DAN CORP.

56 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

AN INDUSTRY CELEBRATES ITS BRAVERY

FESTIVAL NIGHT American Towman honoring heroism has been an industry tradition since 1989, when 22 towmen were awarded the Towman Medal. Since then, a total of 400 towmen have received the medal that bears

the inscription, the Simple Act of Bravery. A few of them have taken the medal and its ribbon to their grave. Duty may call you to attend the ceremony that begins with the March of Heroes. That, or going for a hardy meal and the best deal in town, with Mike Corbin performing his new towman ballad, Home of the Brave.

November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

Work the non-traffic side - Stay Safe!

AmericanTowman.com | October 2023 • 57

ACADEMY & TRAINING Never has an exposition done so much to elevate the success of it attendees through education and training. The American Towman Academy, since 1989, has been credited for making businesses more profitable and changing the lives of tow bosses

all across the nation. Recovery is one of the major focuses of the expo training agenda. Business classes like Recovery Billing and Recovery Business Success show you how to make recovery work pay. Recovery Training is conducted by WreckMaster with

rotators. All in all, there are over 25 seminars on the critical aspects of running a successful towing operation. Look over this year’s Academy curriculum and see where your operation could be bolstered.

58 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Inside Back Cover

See Page 27

GEICO

Guniwheel

Come see how you can join the elite in providing exceptional customer service to GEICO’s 19 million policies and 24.4 million vehicles. Booth # 2207

This universal vehicle mounting system is designed to safely mount and move vehicles with missing or damaged tires and wheels. Booth # 602

See Back Cover

See Page 30

Hino Trucks Hino Trucks, a Toyota Group Company, manufactures, sells and services a lineup of Class 4-8 commercial trucks in the United States. Booth # 830

Integrated Vehicle Leasing

With more uptime, increased reliability, and intuitive truck and body integration, the only thing the International® MV™ Series tow truck doesn’t tow is the line. Booth # 206

Work the non-traffic side - Stay Safe!

Hale Trailer Brake & Wheel

The largest independent trailer dealership in North America. Hale Trailer offers trailer sales and rentals, as well as Booth # 948 parts and service.

See Page 19

Intek Truck & Equip. Leasing/Financing

As a national direct lender since 1999, Integrated has been providing leasing and financing for the tow truck industry. Booth # 1335

Offers customized and flexible lease & financing options for all new and used towing equipment. Exclusive finance programs for up to 10 years. Booth # 2100

See Page 42

See Page 27

See Page 9

International Trucks

See Page N113

ITI Skates Available in five designs, Container Skates from ITI can move containers in any direction from any angle. Booth # 602

J & R Products & Towing Accessories

We offer the L-Arm protective sleeve. The only product designed to protect L-Arms of self-loaders. Booth # 3012

AmericanTowman.com | October 2023 • 59

AT ACADEMY CARTE BLANCHE PASSPORT

TOWING & RECOVERY CONFERENCE

BUILDING REVENUE CONFERENCE

With over 25 seminars featuring top speakers, it is the industry’s largest educational program. Topics reflect the issues and subjects that are important to the towing business owner to help increase one’s bottom line. Passport seminars are being held Thursday, Friday, and Saturday.

Recovery Of Vehicles From Cable Barriers On Highways (HTCBS)

Protect & Perpetuate your Towing Business- Lawsuit Protection, Tax Reduction & Estate Planning Strategies

$150 Advance Registration gets you access to all the seminars you are able to attend, and complimentary breakfast Thursday, Friday and Saturday. ($225 after Nov. 13). Open to all who sign up for the Carte Blanche Passport.

American Towman War Games

Towmen team up in the classroom in groups of three to collaborate on the approach and implementation of a recovery for a specific incident. Fifteen minutes into the deliberation something unexpected happens and the team must adjust its approach. Two challenging scenarios are presented. Each team is graded on its response. Those receiving a passing grade will be sent an American Towman War Games Certificate. Everyone participating receives an exclusive War Games pin. James Bennett Jr. Beard’s Towing.

Friday, Nov. 17, 10 am - 11:30 am

Recovery Theater

Bobby Tuttle dissects real challenging recoveries using pictures and videos. Open to all who sign up for the Carte Blanche Passport. Shuttle will be available. Bobby Tuttle, CIRT.

Discusses options and issues with recovering vehicles from High Tension Cable Barrier Systems (HTCBS). Bobby Tuttle, CIRT.

Friday, Nov. 17, 8 am

Running Hard With Family in Tow

Are you raising young children and feeling like something is missing? Is your work-life balance out of alignment? Being a parent is hard enough but when you add in the stress of being part of a towing family it can become overwhelming. Join Brian and Michelle as they draw from decades of experience raising their families and running successful towing companies. They will discuss what they did right, and more importantly wrong, and how to avoid repeating their failures while learning from their successes. Brian J Riker, American Towman and Michelle Sukow, HDM Truck Center.

Saturday, Nov. 18, 9 am

Snatch Blocks 101

Most tow truck operators know that snatch blocks are used to reduce line tension and or change the direction of the pull. But do you really understand how they work? Are you able to calculate line loads? Do you know the difference between a simple and a compound layout? Are you able to determine snatch block loads? This seminar will cover the information you need to know to answer these questions when designing your rigging plan for a recovery. Terry Abejuela, American Towman.

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. Larry Oxenham, American Society for Asset Protection.

Thursday, Nov. 16, 11 am

Winning Growth Strategies for Private Property Parking Management Best practices in integrating Permitting and Enforcement – from organizing for success, to penetrating attractive market segments, to delivering superior value to multi-family communities and owners of downtown lots, to achieving high operational productivity. Jim Shellhaas, Ranger SST.

Friday, Nov. 17, 9 am

What Google Wants From You

Learn what the current demands are to rank well in search, advertise efficiently, earn reviews, and increase your cash call leads throughout your service area. Kevin McMillan, Lift Marketing Group.

Friday, Nov. 17, 10 am

Friday, Nov. 17, 9 am

Thursday, Nov. 16, 5 pm - 7 pm

60 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

Accident Remediation – Provide and Bill for Environmental Services for Vehicle Fluid Cleanup

The incident management tower (IMT) is required to cleanup the vehicle operating fluids (VOFs) released at a traffic collision (TC). The cleanup materials used to pick up these VOFs are classified as hazardous wastes and must be handled according to law. Know and understand the regulations surrounding the proper handling and disposal, what the insurer needs to see to pay for these services, and how to properly cleanup a scene to minimize stormwater pollution. Ed Grubbs & Jim Figueira, Environmental Chemical Solutions.

Saturday, Nov. 18, 9 am

Tips and Tricks Of Air Cushion Revenue

Discussion and questions regarding how to make money over a wide range of airbag uses from uprights to underwater. John Sweezy Jr. & Matt Bartlett, Matjack Jumbo Safelift.

Friday, Nov. 17, 10 am

How to Increase Your Profits Presentation

Key Performance Indicators (KPIs) are the dashboard of your business. But to use these effectively you must understand what they are and how you analyze them correctly. Once you have learned how to do this you will be able to increase your sales and profits. David Saline, DRIVE.

Saturday, Nov. 18, 8 am

Have You Ever Wondered if Your Dispatch Captures All the Opportunities When the Phone Rings? You know, making sales. Learn how to make more sales, measure your dispatch so you can make more sales. How tone, empathy, and engagement can help

Work the non-traffic side - Stay Safe!

your dispatch get off the phone quicker and, that’s right, make more sales. How to sell the price shopper. (it’s a million-dollar idea) Learn how STEEP can improve your client's satisfaction with your company. Mike Porter, TDR Way.

Saturday, Nov. 18, 8 am

Training as an Asset for Business Owners and Management Staff

Industry Veteran and trainer, Shane Coleman, will address some of the key issues faced by business owners and managers today. This will be a solutions-based session in which the issues raised will be followed by several immediate action idea to make training and asset and not a liability. Shane Coleman, ERSCA.

Saturday, Nov. 18, 9 am

control boxes, etc... Bobby Tuttle, CIRT.

Thursday, Nov. 16, 8 am

Marijuana and the Truck Driver, When Is Zero Really Not Zero?

With the legalization or decriminalization of marijuana and derivative products like CBD oils positive drug tests among commercial drivers has spiked. Join Brian Riker as he digs into why this is happening to good drivers, both CDL and non-cdl, and how a driver can end up with a positive drug test and a driving disqualification without realizing they are doing anything wrong. Brian J Riker, American Towman.

Thursday, Nov. 16, 10 am

De-Escalation Prevention Techniques (How To Keep a Bad

Better online visibility, more cash calls. Learn proven marketing strategies that can help you grow your business online. The team at OMG Tow Marketing will give tips and tricks to help take your online presence to the next level. Jared Fischgrund & Chris Blake, OMG Tow Marketing.

Situation From Getting Worse) Fact: Dealing with angry customers is a process towers aren’t trained for. Never before has the topic of, “De-Escalation Prevention Techniques”, been formally discussed in tow-seminar settings. With highprofile acts of violence that recur against tow operators, repo agents and tow staff working vehicle releases, this topic is both significant and timely as seen on industry forums. Randall Resch, American Towman Magazine.

Building Your Company's Culture

A Chain Is Only As Strong As It’s Weakest Link

Tow Marketing & Advertising Tips

Saturday, Nov. 18, 9 am

Learn how to build the habits in your company that create the culture you want and your customers expect! Casey Burrows & Bear Godfrey, WreckMaster.

Saturday, Nov. 18, 10 am

SAFETY CONFERENCE Electrocution Hazards at Crash Scenes

Discusses electrocution hazards when recovering vehicles at crash scenes that involve roadway infrastructure such as; light poles, traffic signal

Thursday, Nov. 16, 11 am

The old adage “A Chain is Only as Strong as It’s Weakest Links” is absolutely true. Choosing the appropriate chain for a specific application is required to safely perform towing or recovery operations. The National Association of Chain Manufacturers (NACM) has developed standards for the chain manufacturing industry that requires grading and labeling. Terminology, identification , working load limits, connecting links, and proper inspection are some of the topics discussed in this seminar. Terry Abejuela, American Towman.

Saturday, Nov. 18, 8 am

AmericanTowman.com | October 2023 • 61

AT ACADEMY A Safe and EV Fire Compliant Vehicle Storage Facility A coming storm involves the electric vehicle(EV). A damaged EV can spontaneously ignite anytime up to 45 days after an accident. Know, understand and prepare your facility to minimize this hazard. Since vehicle operating fluids (VOFs) are regulated wastes, understand how good housekeeping practices can eliminate fines and pollution from the damaged vehicle stored at your facility. Ed Grubbs & Jim Figueira, Environmental Chemical Solutions.

Friday, Nov. 17, 9 am

Risk Management and On-Scene Safety

Presented by veteran towers and American Towman’s, industry (safety) advocates, Randall Resch and Brian Riker; join us in this photo infused seminar focusing on what repeated causes result in tow operator fatalities. Randall Resch & Brian Riker, American Towman.

Saturday, Nov. 18, 10 am

INSURANCE CONFERENCE Safety, Tech tools, Insurance Requirements & Cost Reduction

For several years the insurance coverage costs for tow truck operators has been on a drastic rise. There are several reasons for this which come from losses in the Insurance Industry due to their inability to control costs and the necessity for towing companies to do everything possible to avoid being excessively charged. In this seminar we’ll explore an in depth look at what countermeasures are available and how to apply them. Scott Watkins, Mobile Video.

Friday, Nov. 17, 8 am

INDEPENDENT COURSES/WORKSHOP

$150 after Nov. 13. Save $75 by registering now.

Alternative Fuel Vehicles - A Continuing Course of Safety

Work Smarter Not Harder With DRIVE

What you need to know as a tower is this alternative world and the dangers involved. Certificated class.

Become the True Executive of Your Business

Independent Course $75/person. $125 after Nov. 13. John Borowski, American Towman,

Thursday, Nov. 16, 8 am - 9:30 am

Recovery Business Success Presented by: John Borowski, American Towman & Ron Myers, Pine Tree Towing. A special three-hour course geared towards the business end of recovery. Three crucial steps for recovery business success will be covered: Documenting the Recovery; Billing the Recovery; and Collecting on the Recovery Invoice. Independent Course - $250/person. $350 after Nov. 13. Save $100 by registering now

Friday, Nov. 17, 9 am - 12 noon

American Towman Quick Clearance Certification Course Presented by: John Borowski, American Towman & Ron Myers, Pine Tree Towing. Arm your company and its tow operators with accepted quick clearance methods, on-scene incident management preparation, essential communications with police and fire command. Test follow 3 hours course, require for American Towman Quick Clearance certification card. Independent Course - $75/person.

Saturday, Nov. 18, 9 am - 11 noon

Presenter: Jim Saeli Length: This is a two-day, 3 hr/section workshop. Objective: To learn the key components for owning and managing a tow business and an auto repair shop with the goal of more profits and greater freedom for the business owner and their family. Subjects: • Owner’s vision compared with the current scene. • Owner’s job and responsibilities. • The Stages of a business and what they mean for success. • KPI management and managing trends of the business. • The crucial areas of the business and how each fit in with greater profits. • Marketing actions that each business owner needs to take in today’s digital environment: o Digital advertising. o Websites and why an attractive up-to-date site is vital for any business. o Social Media – the various platforms and how to manage. Consistency is key! o EDDM/postcards. o Traditional marketing actions that still need to be enacted. • Recruiting and hiring – why it’s important to never stop recruiting. • Finances, profit & loss. • Production and why it’s important to always keep your eye on this key area. • Employee Management – get and keep a great team! • Using Playbooks and why this should be considered the ‘blue print’ of your business. Expected Result: A business owner who has the knowledge and tools to successfully increase profits and create greater freedom for both the business and their family. Attendees bring to the workshop:

62 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

• Production and sales graphs. • Current P&L. • As an added bonus, anyone attending the DRIVE Work Smarter Not Harder event will also receive a 30-minute meeting with a DRIVE Business Consultant. During this one-on-one on the spot meeting, your business will be analyzed with key areas of your business discussed. Independent Workshop - $195/person. $295 after Nov. 13.

Thursday, Nov. 16, 9 am - 12 noon (Part I) Friday, Nov. 17, 9 am - 12 noon (Part II)

Recovery Billing Course 8 Hour Training Presented by Eric Fouquette and the Recovery Billing Team.

Part I - Friday, Nov. 17, 9 am - 1 pm. (4 Hours classroom) Part II - Saturday, Nov. 18, 9 am - 1 pm. (4 Hours classroom)

Incl. Carte Blanche Passport both days! You have spent hundreds of thousands on equipment…it’s time to invest in a course designed to teach you how to invoice efficiently, stop settling, and get paid! After years of trial, error, and missed payment opportunities, we now know exactly what needs to be done to get paid for recovery work, how to navigate the various insurance/private payer routes and what triggers each to get paid time and time again. In this course, you learn in two days what took us 40+ years to acquire. The Recovery Billing Course will show you how to overcome recovery billing & collection obstacles that can be rectified with the proper education and systems. Join our elite network of thousands of tower owners and managers who’ve taken the course! You’ll learn: • Foundational Principles: Handbooks, policies, safety, insurance needs, and more. • Documenting the Scene from Start to Finish. • Drafting the Documentation Packet. • Laws to Help Get Paid: Expert towing & recovery attorneys educate on the main reasons for claim denial (AND how to overcome them). • How to Bill: Learn how to get paid on various types of insurances: collision, property damage liability,

Work the non-traffic side - Stay Safe!

home owners, and more! • How NOT to Bill: Learn how to avoid mistakes and spot objections before they happen! • How to Navigate an Insurance Claim: Learn how to navigate various insurance processes and how to work with the vehicle owner and the payer, not against them. • Negotiation strategies: How to respond to things like “sorry, that’s not covered” and “we never pay that” - you’re going to be fully prepared when it comes to communicating with payers. Amount $2,500 per person. Must be accepted by Recovery Billing.

EDUCATION AND HANDS-ON TRAINING The nation's top trainers and speakers are here in Baltimore to give you a top-tier learning experience. Handson and classroom experience with WreckMaster Rotator Training, as well as in-depth courses such as Recovery Billing, Recovery Business Success, American Towman Quick Clearance Certification, Alternative Fuel Vehicles - A continuing Course in Safety, (NEW) ERSCA Advanced Winching and Rigging and (NEW) Work Smarter Not Harder with DRIVE. Allstate Roadside Safety and Information Series will be held in the Exhibit Hall FREE during show floor hours.

WreckMaster Rotator Training

Industry's Premier Rotator Training with WreckMaster Instructors FEE REQUIRED $695/ person. $795 after Nov 13. Fee also includes Carte Blanche Passport.

Wednesday Nov. 15, 8 am - 12 noon (4 hrs Classroom) Includes Lunch Wednesday Nov. 15, 1 pm - 5 pm (4 hrs Hands-on) Shuttle to location

Thursday Nov. 16, 8 am - 12 noon (4 hrs Classroom) INTRODUCTION & EXPLANATION OF STUDENTS ROLE • Introduction of Lead Instructor, assistances and students • Set Course goals and objectives • Overview of WreckMaster program YOU & THE TOW TRUCK SET-UP • Positioning the truck

• Leveling the truck • Recommended distances- Utilities Overhead & Underground • Recommended cribbing • Safety in General • GROUND LOADS • Calculating Out-rigger Loads UNDERSTANDING THE LIFT • Determining the weight • Shock Loads • Cause and effect of tipping • Determining the COG “Center of Gravity” THE BOOM • Calculating “Load Capacity” • Calculating “Boom Top Load” RIGGING • General overview • Wire Rope, Synthetic & Chain Bridles • Calculating Bridle Leg Lengths • Calculating Bridle Leg Loads • Selecting the Correct Rigging for the job SITE SAFETY • PPE “Personal Proction Equipment” • Operator Training • Rigging Training • Site Supervisor Training

ERSCA - Advanced Winching and Rigging This 4-hour intensive training will apply to all levels of operator experience and dutystatus (Light, Medium, Heavy). Focusing on safety and performance, attendees will address and task realworld scenarios. Resistance, winch performance, winching systems, and knowledge in rigging deployment essentials will be focal points for tasking today's jobs, effectively and efficiently. Shane Coleman, ERSCA

Thursday Nov. 16, 8 am – 12 noon - 4Hrs - Classroom $295/person advance registration; $395/person after Nov. 13 – Save $100 by registering now.

Allstate Roadside Safety and Technical Information Series During expo hours, you will have free access to unique electric vehicle content on all three days, plus technical details from vehicle manufacturers and other information to help you be safer and more efficient. Join an education session and take-home knowledge on all the latest industry trends from business experts and industry insiders.

AmericanTowman.com | October 2023 • 63

EXHIBITOR ROSTER

International Recovery Systems

FULLBAY Repair Shop Software

Hunter Engineering

International Trucks

FYX Fleet

Huntington Bank

Isuzu Commercial Truck of America

Software built to manage heavy duty repair shops and works on any device that connects to the internet. Since 1983, FYX has been providing expert roadside solutions to the trucking industry.

GEICO

Emergency Road Service-Accident tow and secondary tow.

Guttman Energy

Guttman Energy’s fleet fuel card offers fleet managers and independent owner-operators no fees, no contracts, and none of the hassles of big bank fuel cards.

Haas Alert

Safety Cloud® alerts approaching drivers to Slow Down and Move Over for active tow scenes and operators.

Hale Trailer Brake & Wheel

North America’s largest retail supplier of commercial and specialized trailers including rentals, parts and service.

HD Trailers

Dealership for the very best towing trailers in the industry. 40-55 ton Slideaxles, and 50-60 Ton Versamaxx towing equipment.

Hino Trucks

Medium-duty conventional and cab forward trucks.

Holly’s Towing Dispatch

Manufacturer’s Spotlight

Nationwide, Holly’s is the leader in fast, accurate dispatching for the towing, roadside & recovery industry

Premier Manufacturer of wheel service equipment for Automotive and HD Industries. Financial Services

i Buy Remotes

We purchase automotive remotes - we pay top dollar - in cash.

IAA

Join the IAA Tow Network- work whenever, wherever. Inbound and outbound towers needed! Competitive rates offered.

Illusions Wraps

We are a custom wrap shop with 3M preferred installers.

In The Ditch Towing Products In The Ditch Towing Products

Infinity Massage Chairs Massage Chairs

Int’l Towing & Recovery Hall of Fame & Museum

Preserving the history of the towing industry for over 23 years!

Integrated Vehicle Leasing

A nationwide leasing & financing company. New, used or light duty. Terms from 12-120 months.

Intek Truck & Equipment Leasing/Financing

Family owned since 1986. We provide customized finance and lease options for trucks and equipment.

A leader in the automotive repossession industry.

A complete lineup of class 4 through class 8 commercial vehicles for recovery and towing. Providing industry leading uptime.

OEM distributor of the #1 selling lowcab-forward truck in America.

J & R Products & Towing Accessories

Innovative and quality products for your towing needs, including EV Charging Units & L-Arm Protector Sleeves.

Jerr-Dan

Leading industry innovator offering an extensive range of standard, medium& heavy-duty wreckers, carriers & rotators.

Junk Car Pricer

Instant junk car pricing! If you buy junk cars you’ve got to have JunkCarPricer!

Kalyn Siebert

OEM Trailer manufacturing, Towing & Recovery, Heavy Haul.

Kapnick Insurance Group

Insurance & Risk Management Broker with towing focus.

Landoll Corporation

Manufacturer of specialized equipment transport, traveling axle and detachable trailers. Galvanizing, HOSS hydraulic systems, enhanced LED lighting.

NRC INDUSTRIES

64 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Inside Front Cover

See Page 29

See Page 25

Jerr-Dan

Kalyn Siebert

Landoll Corp.

Jerr-Dan designs, engineers, and builds strong equipment that gets the job done, under the toughest conditions.

Kalyn Siebert’s VersaMAXX series offers versatility and durability for your coast-to-coast needs.

Booth # 1505

Booth # 743

World leader in design and manufacturing specialized equipment transport trailers. High quality trailers from 5 to 60-ton capacity. Booth # 430

See Page N112

See Page 17

See Page 85

Lift Marketing Group Online Marketing Solutions: Dominate Google rankings and get more cash calls. We’re towing marketing made simple: custom, fast & effective since 2009 Booth # 1213

Lodar USA

Lynch Truck Group

Industry leaders in wireless operation for over 35 years. High-quality products, first-class service, 5-year pro-rated warranty. Affordable pricing. Booth # 1325

Lynch Chicago is your one stop for tow trucks, flat bed carriers and heavy duty wreckers.

See Page 40

See Page 23

See Page 95

Miller Industries

Metrocom

Matjack Matjack Hurricane System uprights trailers in as little as 5 minutes. Come see us to hear more. Booth # 1328

Work the non-traffic side - Stay Safe!

Booth # 613

Metrocom is a premier two-way radio communication sales & service company. Booth # 400

The Century 40-Series LCG Industrial Carrier available with deck lengths from 26’ - 30’ with a capacity of 40,000 lbs. and optional 3-stage heavy-duty 20,000 lbs. underlift. Booth # 223

AmericanTowman.com | October 2023 • 65

EXHIBITOR ROSTER Lift And Tow

Wheel Lift Towing Systems, tow trucks

Lift Marketing Group

Proven to deliver profits, trusted by towing pros nationwide.

Lightsafeworks Co

High-visibility premium safety workwear apparel.

Lodar USA

Prioritize your team’s safety and equipment with the help of Lodar, your wireless solution.

Lokithor

Lokithor is a multifunctional jump starter manufacturer developing reliable, innovative, and efficient products.

Lucky’s Trailer Sales

Talbert, Landoll, Felling & Trail King Lowbeds & Traveling Axle Trailers sales & service Peterbilt trucks sales & service.

Lynch Truck Group

Distributor of towing equipment for Miller Industries and Talbert Trailers.

Marshall & Sterling Insurance

Towing Insurance Specialists handling large & small fleets including rotators, equipment hauling and Workers Comp in all states.

Matheny Towing Equipment

Manufacturer’s Spotlight

Full line Miller Industries dealer with locations in West Virginia, Ohio, Virginia and now Kentucky.

Matjack

Matjack Airbags & Cushions,Landing Cushions, Underwater Cushions, PMI helmets, Liberator Headsets, Coupler Kits, Rigging.

Maxxeon

Lighting tools for techs and trades.

MD Carrier Wrecker

Get the service, price and support you would expect from a National dealer in your backyard.

Mytee Products

Auto hauling straps, towing chains, wire rope, snatch blocks and more.

Nanjing Miao Run Sen

MiaoRunSen is a leading manufacturer of Tie Down hardware , Tie Down Strap and Cargo Control Production.

National Automobile Club

Reliable Roadside Service Since 1924

National Interstate Insurance Company National Interstate is a financially strong insurance carrier that offers creative solutions for the Tow Truck industry.

Metro Tow Trucks

National Recovery USA

Metrocom

Nite Beam Products

The ultimate in towing and recovery equipment, built for towers by towers. Two-way radio nationwide communication, sales and service.

Miller Industries

The world leader in towing and recovery equipment. Manufacturers of the industry leading brands Century, Vulcan, Chevron, and Holmes.

Leader in resolving breakdowns, commercial towing, heavy hauling, and other specialized transportation. Distributor for LED safety apparel and LED safety products.

Novawinch USA

Around the globe, the NOVAWINCH brand is recognized as a leader in the winch industry.

Mobile Road Service Solutions

NRC Industries

Mobile Video Computing Solutions

NSD +Questx

Premier provider of customized vehicles: light duty and accident cleanup. Containment units for damaged E-Vehicle storage.

Digital Mobile DVR Systems and telematic solutions

Myers Benner Corp.

Insurance program including property, liability, automobile and workers compensation.

Original equipment manufacturer of towing and recovery equipment including tilt and load car carriers wreckers and rotators.” A forward thinking motor club working to make a positive change to benefit our partners and clients.

OMG Tow Marketing

Providing tow bosses with creative advertising and marketing services. Websites, local search ads, video, onhold messages.

DYNAMIC TOW EQUIPMENT & MFG.

66 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

AMERICAN WRECKER PAGEANT

A.K.A. THE ART GALLERY Some call the pageant hall the art gallery at the expo, and the reason why is self-evident as one walks through and views all the amazing images wrapped or painted onto the

wreckers. This year the artgallery analogy is accented by the new Pageant Contestants Reception at noon on Thursday, replete with the airs of a violinist. Indeed, it’s not only

the biggest and most colorful display of pageant trucks on the planet, it’s the classiest one as well. Attendees will be able to cast their vote for Best of Show.

November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

Work the non-traffic side - Stay Safe!

AmericanTowman.com | October 2023 • 67

EXHIBITOR ROSTER On The Scene Supply / Matheny Full line Miller Industries dealer with locations in West Virginia, Ohio, Virginia and now Kentucky.

OnlineParkingPass.com

Pinnacle Trailer Sales

For more than 20 years, we’ve helped customers in a variety of industries get the trailer they need, when they need it.

OnlineparkingPass is a state of the art digital parking permit and enforcement company.

PipeBreak USA

Paccar Winch

Offering franchises for road service and auto locksmithing.

BRADEN designs and manufacturers industrial winch solutions as part of the PACCAR Winch family.

Pipe break super penetrating oil.

Pop - A - Lock Pruuvn

Pruuvn simplifies driver/contractor screening, onboarding and compliance in one-click.

Razor Wraps

Printer and installer of stunning and innovative designs of truck razor wraps. Unmatched quality and service.

RC Industries

American made built-to-last toolboxes for your needs.

Recovery Title Solutions

Management service for certified mailings, title searches and lien process for unclaimed and abandoned vehicles.

Roadside Protect

leading provider of specialty roadside dispatch assistance programs.

RoadSync

Purpose Wrecker Sales

Digital platform that reduces payment processing time for use by heavy duty tow & repair, warehouses, drivers, brokers & carriers.

PayLogix Merchant Services Card Processing

Authorized National Distributor of Miller Industries, Century and Vulcan wreckers and rollbacks, located in St. Louis MO.

Peak Auto Auctions

QuakeLED

Your “One-Stop-Shop” for NRC equipment, B/A Products, All-Grip, TowMate and much more!

Parkva

Integrated with your digital permit system, Parkva’s mobile LPR cameras easily identify apartment complex parking violations.

Free online auction platform where tow companies to sell their abandoned vehicles.Peddle Boost your towing business with a consistent flow of Peddle pickups and easy automated payments.

Penny Pockets

Custom apparel, jackets, printed T-shirts,embroidered jackets, Hi-Vis workwear.

Phoenix USA

Manufacturer’s Spotlight

Wheel simulators and accessories, lightbars, lighting products, emergency lighting, storage products, Alcon wheels and accessories.

High quality LED lighting manufacturer with latest in off-road light technology straight from the factory prices.

R&A Insurance

Independent insurance brokers specializing in the towing, heavy haul and recovery industry.

Ramsey Winch Company

Industrial grade winches, hoists and speed reducers for mission-critical applications.

Ranger SST

Complete parking management solutions with LPR for private properties (permitting & enforcement) communities digitally connected with mobile applications.

Robert Young’s NRC Sales & Service

Royal Truck & Equipment

Nation’s largest manufacturer of attenuator trucks and innovative safety products that keep highway workers safe.

RP Recovery

Wireless team Communication headsets and LTA portable lighting.

RRA Tow Truck Insurance

We are the tow truck insurance specialists. Nationwide, 30+ year experience, Multiple Insurance Companies.

RRL Insurance

We offer commercial insurance for tow trucks, public auto, trucking, waste RRL Insurance haulers and construction equipment.

DUAL-TECH WRECKERS & CARRIERS

68 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Page 19

See Page 91

See Page 13

OMG Tow Marketing

Phoenix USA

OMG Tow Marketing helps you get more cash calls by getting your business found higher on Google.

Corrosion resistant durable poly fender for most 19.5” dual wheels. Stainless steel mounting tubes with plated steel hardware.

Ramsey Winch Company

Booth # 2721

Booth # 1102

10,000 pounds of line pull and 32 fpm - the power and speed you need to tow heavier electric vehicles. Booth # 1312

See Page 16

See Page 32

See Page 33

SafeAll Products

RimSling

RP Recovery

The most trusted name in synthetic recovery rope now has a new line of synthetic winch lines for light-duty wreckers and car carriers. Booth # 602

RP Recovery is committed to providing the best available towing and recovery products and training for our industry. Booth # 1433

Get traffic to pay attention with this truck-mounted variable message sign. LED block letters and perimeter lighting warn oncoming traffic from 4,000 feet. Booth # 602

See Page 42

See Page 35

See Page 44

Santander Bank

Safety Vision Safety Vision is a leading provider of mobile video technology and software solutions for the towing and recovery industry. Booth # 1326

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Finance your next truck with us! We put customers on the road with quick credit decisions, flexible financing, and customized payment options for 20+ years. Booth # 1323

Specialty Vehicle Equip. Funding Fast, hassle-free financing for trucks, tow trucks, service vehicles and other equipment. Booth # 1136

AmericanTowman.com | October 2023 • 69

EXHIBITOR ROSTER Safety Vision

Mobile surveillance solutions to ensure complete vehicle coverage and protect tow and recovery operations.

Santander Bank

Commercial Equipment and Vehicle Financing.

Sepson US

Sepson manufacturers world class, military grade winches to make your operation safer and more reliable.

Specialty Vehicle Equipment Funding Group

Financing for tow trucks, trailers, shop equipment, and other specialized trailers.

Talbert Manufacturing

The industry’s only national membership association, offering representation, education, and leadership at the federal level.

The Hilb Group

Serving the state of Connecticut by bringing its tow operators education, training, and representation.

Manufactures high quality heavy haul trailers and specialized transportation equipment including lowbed and travel axles. Your local insurance agency specializing in towing and transportation insurance since 1984.

TJR Equipment

Handheld remotes, switch panels and parts for the towing industry.

Topdon USA

Innovative automotive diagnostics company with ADAS, jump packs, and EV rescue generators.

Spill Tackle

Tow Life

Stamp Works

Nottingham Insurance/ Tow Truck Wags

Biodegradable, fully sustainable, absorbent sourced and manufactured in the U.S. Custom tow truck shaped magnets and light up key chains, mouse pads, calendars and more!

Steck Mfg. Co.

Manufacturer of quality lockout tools and various tow tools and autobody tools.

Stertil-Koni, USA

Stertil-Koni is the global market leader in heavy duty vehicle lifts, capacities up to 156,000 lbs.

T-Mobile for Business

Manufacturer’s Spotlight

T-Mobile has America’s largest 5G network. We provide solutions beyond your phones, tablets and hotspots!

Towing & Recovery Association of America

Wearing apparel and decals that support the towing community.

Nationwide towing insurance for the auto service industry offering comprehensive and complete solutions. Available 24/7

Towbook Management Software

The most trusted towing software; Towbook is built for companies of all sizes! Try it for 30-days, free!

TowCom

Call answering and dispatching services designed for the towing industry.

Towing & Recovery Prof. of Connecticut

Towing.com

The public face of the towing industry. Your company’s advantage to win the internet.

TowingWebsites.com

Get Hooked Up® with more cash calls! Tow marketing, Google ads, SEO, website, Facebook, reviews!

TowMate

Wireless Towing Lights, light bars, LED strobes, roadside safety systems, move over lights. Made in USA.

TowToolz

Serving the industry with innovative recovery solutions with combination of consultation, training, and professional equipment sales.

Tracked Machines

The most advanced solutions for vehicle recovery, handling & towing.

Trail King Industries

Trail King is the leading manufacturer of a complete line of trailers for a wide variety of applications.

Transit Pros

America’s largest sub haul coordinator specializing in medium and heavy duty towing, transportation, tire replacement and ERS.

CUSTOM BUILT

70 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

CAPTAINS OF THE INDUSTRY Keynote speaker, Casey Burrows, WreckMaster Lead Instructor

Leaders of the industry gather to break bread and exchange ideas. Special remarks by Towman of the Year Ron Meyers.

November 16-18, 2023

Baltimore Convention Center | Baltimore, MD

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AmericanTowman.com | October 2023 • 71

EXHIBITOR ROSTER Traxero North America

Traxero offers a suite of fully integrated solutions for towers, from dispatch to vehicle disposition.

TruckMax

Jerr-Dan distributor, truck parts and repair service. New and used trucks.

TrxNow

The only complete North American roadside solution, with full scalability and unlimited connectivity.

Tulsa Winch-dp Winch

Military-grade winches, capstan drives,

US Fleet Tracking

US Fleet Tracking® is a GPS tracking manufacturer providing Internet-based access and integration to LIVE vehicle tracking and asset management.

Verdant Commercial Capital National commercial equipment finance company that focuses on customized financing solutions.

We Buy Key Fobs

An industry leader in key fob recycling, we pay top dollar for unwanted remotes.

WreckMaster

WreckMaster offers operator training and certification along with a wide selection of rigging and recovery products.

Warn Industries

Manufactures electric and hydraulic winches and hoists for commercial and industrial applications.

Warrior Winches

Diverse Range of Hydraulic and Electric Winches,Tested and Certified, Available from Stock.

Xpress-Pay

and bumper winch packages for utility, recovery, trailers and government vehicles.

Wellnex Group

Mineral therapy bracelets, therapeutic shoe insoles, custom made necklaces.

Xpress-pay helps businesses adopt an e-payment solution that reduces or eliminates, credit card processing fees.

TW Products

West End Service

Yaldi Premium Finance

High quality Chain, Wire Rope, Rigging Hardware & Synthetics.

Two Way Radio Gear

Two Way Radio Gear is a value added reseller of Motorola radios and body cameras.

UHS Hardware

Miller Industries Full Line distributor of wreckers and carriers. Medium-duty international dealer.

Whelen Engineering Co.

Manufacturer of warning light systems; technologies used include halogen, strobe, LED and Syper-LED®.

UHS Hardware is the #1 wholesaler of locksmith, security supplies and programming equipment in the industry.

Will-Burt

Ultraband USA

Worldwide

Urgently

Wreaths Across America sponsored by INA

Therapy/Magnetic/Ionic/Frequency/ Energy bracelets and watches by UltraBand USA for pain relief, balance, strength, and better sleep quality.

Manufacturer’s Spotlight

Re-imagining roadside assistance - our digital platform connects you with more nearby jobs to grow your business.

These scene lighting products enhance safety and security in rescue and recovery operations. Worldwide Equipment Sales is the leading dealer of new and used tow trucks, wreckers and car carriers and parts.

We finance insurance premiums, and we offer competitive terms as low as 15% down.

Ynot Services

Parking Management software and License Plate Reading Cameras for Private Property.

Zellner Insurance

Insurance agency offering comprehensive insurance programs for tow businesses.

Zip’s AW Direct

Builds tow trucks and is an Industryleading supplier of tow products, apparel and repair parts for your company.

National Wreaths Across America: A day, to remember, say their names, honor, & teach by wreath-laying ceremonies.

METRO

72 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Page N111

See Page 14

Steck Mfg. Co.

Talbert Mfg.

Booth # 1110

Talbert Manufacturing builds durable, high quality heavy haul trailers including lowbed, travel axle and specialty trailers for the towing industry. Booth # 945

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See Page 43

Steck’s BigEasy is the lockout tool of choice for towing professionals. Versatile enough to unlock 98% of cars and trucks.

Towbook Management Software The most trusted towing software, period. Towbook serves towing and roadside companies of every size; try it for 30-days, free! Booth # 3212

See Page 90

Trail King Industries The Trail King Sliding Axle offers the FASTEST slide pan in the industry! Booth # 951

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TowMate

TowMate® introduces new wireless Trailer Light Controller for Enhanced Roadside Safety. A wireless control of stop, tail, and turn signals for trailers. Booth # 3309

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Traxero North America

TRAXERO is the leading provider of fully-integrated software solutions for the towing industry that improves efficiency and generates more revenue. Booth # 1115

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Tow Truck Wags/ Nottingham Ins.

We specialize in the automotive service & towing industry. We are available 24/7 Just Like You! Always happy to help. Booth # 1801

See Page 38

Tracked Machines The most advanced solutions for vehicle towing, handling and recovery, low clearance, electric vehicles and exotics. Booth # 540

See Page 7

Warn Industries The Series G2 electric and hydraulic winches are more modular, high performance, and durable than any WARN industrial winch ever. Booth # 1403

AmericanTowman.com | October 2023 • 73

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

Booth # 120

See Page 26

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We Buy Key Fobs

West End Service

Will-Burt Company

Sell your unwanted key fobs at BOOTH 2800 and get paid on the spot!

22” Wireless Towlight. Comes with charger and either 4 pin transmitter or hardwire transmitter.

Night scan light towers and powerful rechargeable LED lighting to keep you safe and effective at night.

Booth # 2800

Booth # 616

Booth # 120

OFFICIAL AT EXPO BEER STEIN CUSTOM MANUFACTURED IN GERMANY Purchase the Official AT Expo Stein through advance-registration and pick it up at the show. Purchase includes magazine subscription.

HOME OF THE BRAVE T-SHIRT SOLD EXCLUSIVELY AT THE AMERICAN TOWMAN MERCHANDISE STORE

74 • October 2023 | Towman.com Easy Online Registration at ATExposition.com

EXHIBIT HIGHLIGHTS AT Expo Exhibit Highlights from American Towman October display advertisers

See Page N110

Wreaths Across America sponsored by INA We place wreaths on the graves of veterans. Booth # 4915

See Pages 15, 40

Zip’s AW Direct This versatile crossbar attachment kit provides heavy-duty tow operators the convenience and ability to tow a variety of trailers and bobtail semi tractors with Booth # 602 their underreach.

2023 SPONSORS Events and Specialty Items

WELCOME CRUISE SUNDAY PIE Work the non-traffic side - Stay Safe!

AmericanTowman.com | October 2023 • 75

Baltimore, MD | Nov. 15 – 18, 2023

At a Glance

ATExposition.com Need help registering? Call 800.732.3869 ext. 214

EXHIBIT HALL & EVENTS

Exhibit Hall Entry..... First two advance registrants FREE before Nov. ..... $10 starting Nov. 13 / Child (14 & under) FREE Thursday, Nov. 16, 1 pm - 5 pm. Friday, Nov. 17, 11 am - 5 pm. Saturday, Nov. 18, 11 am - 5 pm

American Wrecker Pageant ................................................ $150/$200 ...................... ($125/$175 before Nov. 13) Trucks are on display in the Convention Center Thursday, Nov. 16, 1 pm-5 pm Friday, Nov. 17, 11 am- 5 pm Saturday, Nov. 18, 11 am – 5 pm. Awards ceremony begins at 4:30 pm on Saturday, Nov. 18.

Towman Hunt Skeet Shoot.................................................................................................................. $150 Thursday, Nov. 16, 9 am-2 pm at Prince George’s Skeet & Trap Club.

Donnie Cruse Recovery Awards Luncheon ........................................................................................ $75 / Child: $30 Thursday, Nov. 16, 12 pm - 2 pm at Morton’s Steakhouse. Co-sponsored by Zips/AW Direct and B/A products along with American Towman and WreckMaster.

Welcome Dinner Cruise/The Spirit of Baltimore .................................................................................................. $95 Thursday, Nov. 16. Boarding begins at 6:30 pm, departs at 7 pm and returns at 9:30 pm.

Captains of Industry Luncheon ............................................................................................................................................. $55 Friday, Nov. 17, 12 pm - 2 pm in the Camden Lobby at the Baltimore Convention Center.

Calitri’s Cuba-VIP ............................................................................................................................................................................ $30 Friday, Nov. 17, 9 pm at Luckie’s Tavern. Sponsored by American Towman Magazine.

Festival Night ........................................................................................................................ $90 / Child $60 Saturday Nov. 18, 7 pm at Renaissance Hotel Grand Ballroom. Sponsored by American Towman Magazine.

Miller Rocks! Bull & Pig Roast ..........................................................................................................FREE Friday, Nov. 17, 7:30 pm at The Hard Rock Cafe

Saturday Pie ..........................................................................................................................................FREE Saturday, Nov. 18, 3:30 pm on the Exhibit Floor

CONFERENCES & TRAINING

Prices after 11/13

Early Registration Prices (Price before 11/13)

American Towman Academy Seminar Passport.................................... $225 ................................... $150 Passport seminars are being held Thursday, Friday, and Saturday mornings. Breakfast included.

WreckMaster Heavy Duty Rotator Recovery Training .........................$795 ...................................$695 Instructed by Bruce Campbell and Jeff Martin. Part I: Wednesday, Nov. 15, 8 am-12 pm; Part II: Wednesday, Nov. 15, 1 pm-5 pm, Hands On; Part III: Thursday, Nov. 16, 8 am-12 pm.

ERSCA - Advanced Winching and Rigging .............................................. $395 ...................................$295 Instructed by Shane Coleman. Thursday, Nov. 16, 8 am-12 pm

Alternative Fuel Vehicles - A Continuing Course of Safety ..................... $125 ......................................$75 Instructed by John Borowski, American Towman. Thursday, Nov. 16, 8 am-9:30 am

Recovery Business Success ............................................................................................... $350 ...................................$250 Presented by John Borowski, American Towman & Ron Myers, Pine Tree Towing. Friday, Nov 17, 9 am – 12 pm

American Towman Quick Clearance Certification Course ...................... $150 ......................................$75 Presented by John Borowski, American Towman & Ron Myers, Pine Tree Towing. Saturday, Nov. 18, 9 am -12 pm.

Work Smarter Not Harder with DRIVE ....................................................$295 ....................................$195 Presented by Jim Saeli. Thursday, Nov 16, 9 am - 12 pm (Part I) Friday, Nov 17, 9 am - 12 pm (Part II)

Recovery Billing Course .......................................................... $2,500/1st person ............. $1,500/2nd person Presented by Eric Fouquette & Team. Must be accepted by Recovery Billing Part I: Friday, Nov 17, 9 am - 1 pm, 4 hours of classroom, Part II: Saturday, Nov 18, 9 am - 1 pm, 4 hours of classroom

HOTELS Pricing below ends 10/16 Renaissance Baltimore Harborplace Hotel (Headquarters Hotel) ....................................................................$209/night Marriott Waterfront......................................................................... $244/night Marriott Inner Harbor ....................................................................$209/night Sheraton Inner Harbor .................................................................. $199/night

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Days Inn Inner Harbor ....................................................................$149/night Lord Baltimore Hotel ......................................................................$159/night Royal Sonesta Harbor Court.....................................................$178/night Hyatt Regency Baltimore Inner Harbor........................$202/night Hilton Baltimore .................................................................................$235/night Hampton Inn Baltimore Downtown-Convention Center.............................................$159/night

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AmericanTowman.com | October 2023 • 77

TOWI NG BUSI N ESS

Tow Pro Tips on Presenting a Professional Image By Jimmy Santos

T Jimmy Santos: Safety Editor

ow company owners, operators and employees all have a responsibility to project a professional image. Admittedly, our industry sometimes gets a bad rap from the public. As just one example, a trainer at the local gym recently related an all-too typical experience: ’The last time I needed something towed, a big guy in dirty clothes and a sketchy truck showed up,” he stated. Fortunately everything went well, but that gritty image met his stereotypical perception of towers. Regrettably,

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A clean uniform and well-kept tow vehicle make a strong impression with customers.

perception can become someone’s reality, even when it isn’t true. Most men and women in the towing industry take their roles in this industry very seriously, and dress and act accordingly. Of course there will always be a handful of those who just don’t care, but no matter who or where you are in the towing industry, it’s vital to act like a pro at all times. Beginning at the moment the phone rings, continuing while the job is performed and even when following up after the invoice is paid.

WHAT’S A TOW PRO? is a way of thinking, behaving, and appearing that demonstrates a commitment to excellence in all aspects of one’s work. While there are many moving parts that encompass a professional company image, the obvious ones include employee appearance

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Showing respect for a customer’s car, along with handling equipment details carefully, are hallmarks of professionalism.

and behavior, along with a clean and well-maintained tow truck. But how about phone etiquette, customer communications, safety, and training? All of these should come into play when establishing a company culture of professionalism.

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WORDS MATTER

Let’s start with the first point of contact with your company. How is your phone etiquette and customer communications? Friendly and positive interactions are essential to any relationship, and that is

what you strive to build with any customer—a professional working relationship. How you answer the phone can dictate the experience your customer will have. Customers rarely want to call a tow company, as it’s usually during one of their worst moments. It is the tow staff’s responsibility to redirect that negative experience and turn it into a positive one. If you alleviate some of that stress on the phone, when tow operators arrive, they will have a good opportunity to continue with an excellent customer experience. So if you were a customer calling for a tow, which would you rather hear? “Five Star Towing” or “Good Morning! Five Star Towing. How may I help you?” Word choices and a friendly tone really do matter! The first response emits a feeling of, “Whattya want?” The second one, however, expresses personal concern and immediately offers

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Even though there are times when employees are rolling out of bed to take a call, they should

not look like it.

A neat and orderly tow facility instills pride and professionalism.

practical assistance. Even if you’re having a bad day, when the phone rings, a professional voice should kick in the moment you pick up. Don’t make your problems your potential customer’s problems.

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In addition, do you end your call with a “Thank you”? This simple courtesy goes a long way. Customers have many choices, so be grateful when they choose you. It’s important to say it.

Phone etiquette doesn’t have to stop there. If a customer is waiting in their vehicle, call them when the operator is on his way with a reasonable ETA. This practice reduces anxiety due to unknowns and goes a long way in preventing your operator from rolling up on an angry driver. Often the simplest practices make the biggest differences.

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COMPANY AMBASSADORS

How would you describe the presentation of your employees as frontline representatives engaging with your customers daily? The first thing that comes to everyone’s mind about a professional appearance is the quality of the company uniforms. While professional attire is an obvious starting point, it is not the whole story. Wearing goodquality, safe boots and making sure any additional clothing (sweatshirt, hat, etc.) looks clean and respectful is important as well. Even though this industry demands that employees will often have to roll out of bed to take a call, they should not look like it. Another aspect is employee behavior. Managers will never be able to completely control employee behavior, but there’s a choice to accept it or not. As an example, one

84 • October 2023 | Towman.com

Everyone involved with your company can help to project a professional image.

employee went off on a customer, and began swearing, yelling, and throwing things. There was very little respect for the customer and the company—and himself, for that matter. Realizing at this moment that the operator was probably

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AmericanTowman.com | October 2023 • 85

never going to conduct himself properly, the tow manager chose not to accept this behavior and gave him his walking papers. Admittedly, while it can be really tough to find quality operators, the headaches that come with a troublesome employee are just not worth it.

ROLLING BILLBOARDS

Regarding your tow trucks, are they clean and properly maintained? Your wreckers, after all, are your rolling billboards, so what do they say about you? Will customers encounter a polished, organized, and well-running rig? Or will they see a dirty, disorganized and unsafe vehicle? Most people love Mater, the cartoon character from the movie Cars. Realistically speaking though,

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would you want your child riding in that tow truck? Taking pride in your equipment directly indicates to your customer that you will do the same for their personal vehicle.

TOP PRIORITY

Is safety and training your number one concern? While you could follow everything mentioned in this article, if your operator shows up and acts haphazardly or appears to be improperly trained, any professional qualities they might actually have are now lost. A safe towing procedure must be your first priority, above everything else. As with many other lines of work, safety is always foremost, and training is mandatory. This is the foundation of your success as a tow pro.

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AmericanTowman.com | October 2023 • 87

Towing Operators

Dealing With Divas Practical Ways to Handle Difficult Staff By Randall C. Resch

Operations Editor Randall C. Resch is a retired California police officer and veteran tow business owner, manager, consultant and trainer. He writes for TowIndustryWeek. com and American Towman, is a member of the International Towing & Recovery Hall of Fame and recipient of the Dave Jones Leadership Award. Email Randy at rreschran@gmail.com.

t seems that every company has at least one employee who acts like a diva or prima donna. In other words, someone with a “me first” attitude who finds it difficult to work under direction or as part of a team. Clearly, this unfavorable trait can negatively impact the effectiveness of a close-knit crew of tow operators. For example, consider the operator who stares down his dispatch manager and says, “I ain’t taking that call,” or, “I

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wasn’t hired to do that!” Although assigned a reasonable task, what gives him/her the right to challenge management or even the dispatcher ’s directions? If the operator continues to adamantly refuse them, what are your next steps? Before delving into the right approach to take with difficult staff, a tow company should first have an effective PPM (Policy and Procedures Manual), along with a signed agreement from every employee on their date of hire, regardless of position or timein-grade. If company guidelines don’t include specific expectations in the manual, how can management override an operator ’s resistant behavior? A non-existent or vague manual can give free rein to a self-serving employee and prove detrimental to the company. Because towing and recovery are far different from other industries, acceptable practices should speak specifically to a company’s personnel. So, let’s review some basic topics that should be included in the PPM.

PERFORMANCE REQUIREMENTS

To achieve professional competency, commitment and effort is required on the part of every employee. For any company, a great financial expenditure in property and equipment is only one part of their commitment. In addition, a

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AmericanTowman.com | October 2023 • 89

company must be totally dedicated to its operational platform on a consistent basis and prepared to properly meet a variety of demands. Both management and personnel must have the right attitude for required performances day and night. It is the direct responsibility of the company to instill proper work standards in its employees by way of written rules, guidelines and training, if necessary. A well-written PPM should never be cookie-cutter in design, but rather, tailored to fit the company’s personality and situation. While PPMs can be loosely derived from internet templates, regulations should be specific to the business niches served. For instance, the PPM for a company that relies mostly on car carriers should include their wider range of recovery capabilities

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A non-existent or vague manual can give

free rein to a self-serving employee and prove detrimental to the company.

beyond merely loading vehicles. A comprehensive PPM must cover topics typical to the industry, as well as your company’s regional human-resource laws. Note the following recommendations: • Visions and operating principles • Missions and goal statements • Services and products • Safety and risk management • Job descriptions, tasks, work expectations • Employee administration (pay, vacation, benefits,

annuity program(s), medical, etc.) • Guidelines for continuous improvement, growth, longterm successes • A foundation for developing long-term relationships, exemplary performance, and rewards • Disciplinary processes for improper behaviors, ethics, and non-compliance

ADDITIONAL CONSIDERATIONS Because

the

towing

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industry requires a different type of employee, there are various atypical requirements your PPM can include. These could consist of unauthorized visitors, ride-along passengers, sleeping on-the-clock, purchase of auction vehicles, financial assistance, employee losses and damages, dress codes, return of company issued keys and property, and so on. Here are some specific examples: Job Descriptions: Identify duties, obviously with different tasks for each position including pay rates, schedules, and further details describing the position and its responsibilities. A thoroughly written description is the company’s counter to employees claiming that it’s not their job. Equal Opportunity Statements (EOS): Typically located within the opening pages, EOS statements invite equal fairness to the workplace for all employees with regard to race, religion, color, sex, national origin, age, disability, or veteran’s status. This policy affirms commitment to the principles of fair employment, and illegal discrimination with no retaliation against employees regardless of

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position or status. Work Hours/Agreed Situations: Work situations demand a clear-cut narrative specific to hours worked and in relation to the company’s At-Will Policy. Narrative should define the following work situations: • Regular, Full-Time • Regular, Part-Time • Temporary Employee • Provisional Employee • Exempt Employee • Non-Exempt Employee • Salary Employee • Commission Employee At-Will Statement: One of a PPM’s most challenging aspects explains that employees are (generally) hired, “At-Will.” Employees should understand they can be dismissed at the company’s will, with or without cause; also allowing employees to equally terminate their own employment. If state law allows an At-Will relationship, this statement should be signed and witnessed by management with a copy placed in employee files. Safety Mandates: Employees shall adhere to city, state, OSHA, and federal laws specific to the position.

Issued Equipment: A company must predetermine if uniforms, jackets, rain gear, invoice boxes, lockout tools, flashlights, PPE, etc., are issued at no cost to the employee. However, if the company purchases or rents equipment/clothing, it must be made clear to the employee that those items will be collected upon leaving the company. PPMs should include an itemized list of what’s issued, the turn-in process, and if employees must pay for lost or damaged equipment/clothing. Industry Specific Training: A number of questions need to be addressed in this area. For instance, if positions require specific training, does the company deduct training costs from employee pay? Is training elective versus required by law? If OSHA requires a forklift operator ’s certificate, does the company charge the employee for operator training? Can an employee pay for specific training on their own and get reimbursed? As an alternative, the company might pay for initial training as long as the employee remains for a previously agreed upon length of time. If the employee terminates

To minimize issues with difficult staff members, a tow company should first have an effective PPM (Policy and Procedures Manual) on file, one that employees agreed to abide by at their initial hiring.

the relationship prior to that time, the company could consider deducting training costs from their final pay. But be sure that this type of deduction qualifies as a “contract” allowable by law. Damages or Lost Monies: When operators damage vehicles, or if monies are lost by office staff or operators, can losses be deducted from the employee’s pay? Dereliction of Duty: When there’s a need to dismiss a problematic employee for repeated violations, are they dismissed for single or multiple violations? In the PPM’s performance category, a “Dereliction of Duty” clause could include wording that relates to poor performance and documented disciplinary actions. This area best describes employees who can’t, or won’t, meet company expectations. Take-Home Vehicles: Do positions require takehome tow trucks or other company vehicles? Who’s responsible for the vehicle’s upkeep, fuel, insurance, and security? Are employees considered “on-call workers” subject to commission or hourly pay? Can take-home vehicles be used for personal errands? Accessibility to Management: Employees have a right to access management when there are

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AmericanTowman.com | October 2023 • 93

issues involving work, family, or their personal lives, especially if it affects their abilities, ethics, and productivity. The PPM should explain how to access management via the company’s Open Door Policy. Right to Change Statement: PPMs are “living documents,” meaning that as businesses grow and change, a “Right to Change Statement” defines the company’s

sole discretion to make changes to rules without employee permission. Customer Service Statement: Reiterate your company’s commitment to quality and unparalleled customer service. Invite and encourage employees to serve “beyond-the-norm” while suggesting an award or recognition program (if one exists). Suggestions & Comments: Invite

employees to make suggestions, comments, and air grievances without fear of reprisal. Provide a collection box for employees to submit thoughts, complaints, and ideas. Explain what happens to submissions and what follow-up steps will be taken.

THE BOTTOM LINE

Overall, your company’s PPM should not create an expressed or implied contract for continued employment, but rather provide an easy-to-read, understandable document describing the work environment and tasks required of the employee’s position. Every company’s longterm goal should be to build a solid team of tow industry professionals, along with fostering operator and staff retention. In that, employees are empowered to exercise sound judgement in

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AmericanTowman.com | October 2023 • 95

daily actions and make decisions based on common sense. Keep in mind that employees will be held to not only the company’s levels of performance, but also the industry’s Standard of Care and that of the law enforcement community. Office harmony, competency and long-term successes are attainable by hiring, training, and employing like-minded individuals. Rules

help to establish proper attitudes and performance levels that support company growth, profits and professionalism. And, owners should be flexible in modifying company rules that grow with your business. As an example, over the past 40 years, my PPM manual has expanded to 121 pages, six major headings, and 240 sub-sections with nine signature forms.

For best results, have your attorney review your manual to ensure accuracy and legality as dictated by your state of operation. Be creative and work diligently to fine-tune your guidelines to fit your businesses situation. You’ll quickly realize that the time, effort, and expense in helping to protect your hard-earned livelihood was well spent.

DEALING WITH DIVAS

Getting back to our initial comments about “me-first” employees, recognize that no employee should have any sense of entitlement or expectation that they will be treated better than others. Management that treats individuals inconsistently or with favoritism will create discontent within the workforce, and hamper their safety and effectiveness There are a few different tactics to try. These include focusing on the content of their ideas, not their delivery style. Or figure out their strengths and assign them to areas where they’ll flourish. Also, keep them accountable, and remind them of the need for solid teamwork. If none of this works, and your diva is still saying, “It’s not my job,” they just might be right. It’s not their job anymore, and it’s time they moved on. No employee can be exempt from what’s lawful and expected of all employees.

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96 • October 2023 | Towman.com

Nominate a

HERO

Do you know a tower who risked their life to save another while on the job? PLEASE INCLUDE: • Nominee’s name and company • Nominee’s city and state • Nominee’s phone number • Your name • Your phone number • Your mail/email address • Detailed account of incident Send nominations via mail to: Bryna Stankiewicz, American Towman 2 Overlook Drive, Suite 5, Warwick, NY 10990 Or email: bryna@towman.com

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Note: Describe the incident and include the name, company, phone number and address of the nominee. All accounts should be able to be corroborated by a AmericanTowman.com | October 2023 • 97 third party source, i.e. police, victim, witness.

Towing Life

Tow Gal Defying Society Norms to Follow a Dream By Stephanie Marchese

“

Sugar and spice and everything nice, that’s what little girls are made of” are probably not the words you would use to describe a tow truck driver, but this nursery rhyme is a fitting description of Kelsey Mason, a young woman who grew up working alongside her dad Chuck, Jr. in the family tow truck business in Hamilton, New Jersey, located just outside of Trenton. Chuck’s Towing Service, an auto-body shop dedicated to

Stephanie Marchese is the newest member of the American Towman Editorial Staff and brings nearly a decade of publishing experience, most recently in the book publishing sector, as well as a 25+ year history collecting classic cars with her husband, a former NYPD Sergeant. In addition to writing features for AT, Stephanie is functioning as the in-house proofreader for the monthly publication of American Towman magazine and directly assists the publisher with marketing campaigns, AT Exposition essentials and publication details.

A younger Kelsey displays their trophy, alongside her dad in front of the winning truck.

98 • October 2023 | Towman.com

Kelsey at a WreckMaster training course where she was picked to assist with righting a tipped school bus”

“Neither snow, nor rain, nor heat, nor gloom of night stays these couriers from the swift completion of their appointed round” is no longer just the postman’s creed!

repairs, expanded in 1985 when Kelsey’s grandfather, Chuck Sr., (aka “Pops”) purchased a ’76 Mack fitted with an ’85 Wreck Master Body so he could broaden into the towing business. Kelsey’s dad has been working the business for about 25 years now and today, Kelsey and he singlehandedly run the towing operations of this family business. When asked about her grandfather, Kelsey affectionately stated, “Pop’s in his 80’s but still comes into the office to do the paperwork.” Kelsey, a self-proclaimed “Daddy’s Girl,” has been physically involved in the family-owned and operated business since she was a little girl. At four-years old, Kelsey could expertly work a winch under her father’s watchful eye and assisted in her first recovery job at the tender age of nine. Kelsey, who turned 19 this past April, manages the company’s

This straightforward young woman expertly gives an interview during the 2022 American Towman Exposition in Baltimore. Standing beside her truck, which has her nickname “Kels”.

flatbed, and is currently working on getting her CDL, which due to her age will have some restrictions until she’s 21. At that point, Kelsey

will be fully prepared to operate the company’s current wrecker, a 20-foot JerrDan car carrier on a Kenworth chassis.

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Winning trophies line the shelves and plaques climb the walls at Chuck’s Towing Service garage in Hamilton, NJ.

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AmericanTowman.com | October 2023 • 99

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Although Kelsey may be the apple of his eye, for her safety and for the safety of everyone they come upon, Chuck makes sure his daughter is well trained and very CODE: TOWMAN SAVE 10% ON ALL prepared for any situation they RADIO ORDERS! may encounter. Kelsey recounts one scenario in 2022, where the company received a call around 3:00 a.m. from the state police and were asked to respond to an accident near Morrisville, NJ. Apparently, a driver slid into the guardrail while it was raining, PeakPTT.comem Ipsum and the car needed to be extracted. However, the state police called her back just moments later and told her it now involved a fatality and as such, an investigation was required so they she should hold-off on their arrival. The state police called her back around 5:00 am, informed her that the person was not actually deceased and in fact, according to the Trooper, “He popped up and jumped out of the car!” Kelsey related. She arrived on scene soon thereafter and mentally prepared herself for VEHICLE a gruesome site. STORAGE LOG “The front of the car was clean, but when I looked toward www.towlog.com the back door, there was a ton of blood,” she exclaimed. Kelsey was thoroughly surprised that someone could lose that much blood and survive, but she was even more shocked when later that day, the driver showed up at the yard right from the hospital, complete with “about 50 stitches in his head” to retrieve his belongings from his car! “As a tow truck operator, you see a lot of bad things when you arrive on scene,” she points out. Being prepared is just part of it, Kelsey knows that you need to get past whatever horrific visual you are confronted with, and just do your job as quickly

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and professionally as the scene will allow. Kelsey’s passion and dedication to the towing industry are praiseworthy, yet she admits that, “People don’t take me seriously!” As one example of many, she recounts the following conversation: “I had a state trooper one time say, ‘What are you doing here?’” to which she replied, “This is my truck and I’m doing my job.” Although operating a tow truck has traditionally been almost completely handled by men, Kelsey adamantly disagrees. “It’s not just a guy’s job, it can be a female’s job and I can show these guys that I can do it just as good as them.” Kelsey, who is determined to prove just how capable she is to be a tow truck driver/operator, is also a proponent for all other women who want to tackle this industry. In addition to her towing talents, Kelsey has been attending the American Towman Exposition in Baltimore with her dad, Chuck, since she was just a baby. When we met her at the AT Exposition last year in Baltimore, she was barely 18 years old, but had the knowledge and determination of someone who had been in the industry for decades. Thinking back, Kelsey vividly recalls helping her dad prepare their tow truck for shows by polishing and cleaning them late into the night. To date, the company has collected 16 awards, including two First place and 11 Second place trophies. A brave young woman with lots of moxie, Kelsey will likely takeover the family business one day and continue to make her dad and “Pop” proud of her.

AmericanTowman.com | October 2023 • 101

My Baby

The Survivor A Tornado Turns up a Trophy-Winning ’50 Chevy By Steve Temple Photos by Payton Jones

e’ve all heard that every cloud has a silver lining, but how about a vintage tow truck as well? That was the

102 • October 2023 | Towman.com

happy result for Jerry Jones of Jerry’s Wrecker Service in Guthrie, OK after a tornado struck in the nearby town of Kingfisher. He had been eyeing a ’50 Chevy sticking out of a barn door there for many years and tried to buy the old wrecker several times, but with no success. However, once the twister destroyed the barn, its owner, Sandusky Chevrolet, needed money to replace the structure, and ran a “for sale” ad in a local paper to liquidate the aging truck. Jerry snapped it up in 1998 and began its restoration a couple years later. The Chevy was in fairly good shape, as it hadn’t been used much

except for lifting propane tanks, which is why it had some longer, custom poles added to the Holmes 460 E split-boom setup. Jerry decided to disassemble it and sandblast the frame, as well as repair the dents in the sheetmetal. It was a father/son project, as Jerry’s son Jason, handled the body work and painting. Since Jerry already had many years of experience as a mechanic prior to founding his tow company, he easily rebuilt the 92hp, 216ci engine, along with the clutch, fourspeed transmission and brakes. “It’s a solid little truck,” he noted, with only 40K miles on the

Even though this Holmes 460 E wrecker is an older truck, it came equipped with stabilizers (outriggers).

The split-boom swings wide for attaching a wire rope to a “Holmes tree.”

odometer. Fortunately, finding original repair parts was not all that difficult, and the original Holmes split-booms were included with the truck, so he put those back on. He also added a windshield visor from his father’s ’53 Chevy, plus a steering-wheel lock he had left over from one of his other tow trucks. The gauges and upholstery needed refurbishing as well. In all, the restoration took about a year to complete, and brought back a few towing memories for Jerry, such as the hand-crank winch typical of early Holmes wreckers, along with the “axle cradle.”

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In addition to refurbishing the gauges and upholstery, Jerry’s finishing touch was a Holmes steering wheel lock from another old tow truck.

The stylish two-tone acrylic enamel was applied by Jerry’s son, Jason.

AmericanTowman.com | October 2023 • 103

No hydraulics here, just “Armstrong” manual winches.

The hard-to-find Holmes brass plates are still on the truck.

“They offered an under-reach setup even back then,” Jerry points out. “It was all mechanical, so you had to work hard for your money, all manual labor—no ‘gravy train’!” He speaks from many years of

This early Holmes also featured an under-reach setup.

experience, having founded his tow company way back in 1974, after seeing all the cars that tow operators brought to his repair shop. His first tow truck was a ’73 Chevy C30, with a custom wrecker body that he welded onto the bed. Later, he replaced that unit with a hand-crank Holmes 440, and then kept adding more trucks and trailers as his business grew. Today, his towing operation runs a half-dozen wreckers, all modern, and he uses the ’50 Chevy only for parades and shows. In fact, he recently took home the top trophy in the Vintage class at American Towman’s TowXpo event in Fort

Jerry Jones’s ’50 Chevy won first place in the Vintage class at TowXpo in Fort Worth.

104 • October 2023 | Towman.com

Worth. Normally, this beautiful old rig would be a fitting article for our Classic Wrecker series, but given the superb quality of the restoration, it’s worthy of a special “My Baby” feature. One of the judges, Randall Resch, has high praise for Jerry’s wrecker: “One of the best I’ve seen in many years as a pageant judge in the Vintage class. From its flawless twotone paint, red emergency bubble, chrome work lights, right down to the new bolts and painted deck, Jerry’s ‘50 Chevy is a great example of early iron wreckers that many towers of that era worked.”

The 92hp, 216ci engine runs through low gearing on the rear end, so the top speed is only about 45 mph.

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AmericanTowman.com | October 2023 • 105

Lowdown

No Red Flags Wave By Steve Calitri

nside the Baltimore Convention Center this November, the song Home of the Brave will reverberate through its halls. The song pays tribute to the valor of all towmen who

Home of the brave Where the trucks blast by In a whooshing wind Wickedly near They stand in fear Then the white line warrior Arrives with a valor When the cars zoom by In a whispering wind The risk is clear Stay ‘way from there Then the white line warrior Arrives with a valor

work the white lines, and those who paid the ultimate sacrifice. The song’s lyrics below may resonate with the reader:

Where spirits of the fallen fly There are no tombstones No red flags wave Home of the brave Chorus The home of the brave The harsh roads the wind A war zone and storms Lure him again The towers the hills The fires and rain Bullets down highways Lure him again The home of the brave

Steve Calitri Editor-in-Chief scalitri@towman.com

Mike Corbin and I worked on the melody. I wrote the lyrics. There is certainly no romance in the devastation of a towman’s sudden death, but there is in the dogged presence

106 • October 2023 | Towman.com

of those who risk the perils of the roads. American Towman salutes their bravery. See you in Baltimore.

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AmericanTowman.com | October 2023 • North 107

News Flash "Last Ride” Procession for Pittsburgh Towman

Pittsburg Towmen Honor Fallen Operator

later arrested for suspicion of DUI. Members of the tow truck community called this procession “the last ride,” with more than 50 companies involved in honoring Shuibat. "This is how we honor our fallen, whether it be a brother or sister,” organizer Joey Janicky said. “This is what we do to show our support for the family. This man had eight children. He was out here doing his job supporting his children.” Source: cbsnews.com

Tow Company Recovers Jet at Michigan Air Show

North 108 • October 2023 | Towman.com

J&T Crova Towing promptly picked up the wreckage of a MiG jet.

Administration) and the NTSB signed off on the crash, we were there to clean it up,” Hussein said. “It was pretty bad.” The plane hit mostly grass, trees and a few unoccupied vehicles. No one on the ground was injured, and both the pilot and a passenger ejected from the plane and sustained only minor injuries. “We saved them a ton of money with our rotator,” he said. “They thought they’d have to bring in a

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AmericanTowman.com | October 2023 • North 109

crane, but we were able to get the majority of it with that [wrecker].” Source: pressandguide.com

Stolen Rotator Recovered in New Jersey

A stolen rotator owned by P.J.’s Towing of Lansing, Michigan was discovered in a parking lot in N.J. by the owner of Hawks Towing & Recovery . The rotator, which was stolen last week out of P.J.’s secured facility, was stumbled upon after seeing P.J.’s TikTok video with before and after pictures of the Ma-

A Century 1150 Rotator on a Kenworth T880 was stolen from P.J.’s Towing in Lansing, Michigan.

North 110 • October 2023 | Towman.com

rio-themed unit played to the music of Super Mario Brothers. Owner P.J. Daly said, “My son said, ‘Daddy, we should do a TikTok video. There’s a lot of people on there. You never know.’” Desperate to get the rotator back, Daly made the video with his son, adding the message: “Please help. Truck was last seen in N.J.” On Friday morning, a driver from Hawks went to pick up a box truck in a private parking lot when he discovered a “cool rotator” sitting next to the box truck that the owner of the lot also wanted removed. The driver sent a picture of the rotator to the owner of Hawks, who then remembered seeing the video on TikTok. The owner of Hawks personally went out to identify the truck but discovered that it was no longer sitting in the lot, but at another parking facility down the road, way in the back, squished between two semi-tractor trailers. “He called the police and then called us,” said Daly. “I’m just so happy and thankful to get it back.” Surveillance cameras at the private parking lot may help turn up the suspects behind this criminal activity.

Tow Company Owner Murdered on Repo Job

Jesse Jones, 44, a tow business owner in St. Louis, was murdered while repossessing a car. He was picking up a Jeep Cherokee on shortterm loan from a dealership to a woman who was in the process of moving. The woman’s brother was helping her with the move when Jones showed up and was shot dead. Police tracked the alleged shooter, Dwayne Davis, 27, using a GPS device on the Jeep. After being pursued by police, Davis crashed the jeep on a bridge and then threw the gun off the bridge. Jones’ sister StephJesse Jones

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AmericanTowman.com | October 2023 • North 111

anie said her brother Jesse, who was recently married and enjoyed traveling on motorcycle and reading, “had a big heart. It is a huge loss for the people he loved and his family. He would drop everything and drive three states just to help us out. The world is a worse place today without him." Source: stltoday.com

Tow Owner, Taking Video, Confirms Hazardous Driving on Interstate

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North 112 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • North 113

of his tow truck. “He was going 70+ mph and you could hear the sound of metal upon impact,” Bullock recalled. After the crash, he drove himself to Duke Urgent Care, where he was x-rayed and found to have a cracked spine. A Vietnam Vet, Bullock says he’s tough, but is experiencing a lot of pain in his shoulders and back and is currently unable to work. “A tower does everything right and still gets hit,” he noted. “It’s not the first close call I’ve had. The Move-Over law is not being enforced as it should.” Source: towindustryweek.com

Tow business owner Charles Bullock, Sr., captured video footage just before he was hit by a motorist.

North 114 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • North 115

North 116 • October 2023 | Towman.com

Episode 30

Send your thoughts/suggestions on the Adventures to scalitri@towman.com or American Towman, 2 Overlook Dr #5, Warwick NY 10990

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AmericanTowman.com | October 2023 • South 107

News Flash "Last Ride” Procession for Pittsburgh Towman

Dozens of tow truck companies formed a procession on I-376 in Pittsburgh to honor Husam Shuibat, who was struck and killed. Shuibat, who worked for Advantage Towing, was sideswiped after loading up and securing a vehicle on his tow truck. Charges against a suspected drunk driver are pending after he fled the scene. Police were able to track down the 23-year-old driver, Hunter Crown, with the help of witnesses, who gave a detailed description of the car and plate number. Crown was later arrested for suspicion of DUI. Members of the tow truck community called this procession “the last ride,” with more than 50 companies involved in honoring Shuibat. "This is how we honor our fallen, whether it be a brother or sister,” organizer Joey Janicky said. “This is what we do to show our support for the family. This man had eight children. He was out here doing his job supporting his children.” Source: cbsnews.com

J&T Crova Towing promptly picked up the wreckage of a MiG jet.

The plane hit mostly grass, trees and a few unoccupied vehicles. No one on the ground was injured, and both the pilot and a passenger ejected from the plane and sustained only minor injuries. “We saved them a ton of money with our rotator,” he said. “They thought they’d have to bring in a crane, but we were able to get the majority of it with that [wrecker].” Source: pressandguide.com

Stolen Rotator Recovered in New Jersey

played to the music of Super Mario Brothers. Owner P.J. Daly said, “My son said, ‘Daddy, we should do a TikTok video. There’s a lot of people on there. You never know.’” Desperate to get the rotator back, Daly made the video with his son, adding the message: “Please help. Truck was last seen in N.J.” On Friday morning, a driver from Hawks went to pick up a box truck in a private parking lot when he discovered a “cool rotator” sitting next to the box truck that the owner of the lot also wanted removed. The driver sent a picture of the rotator to the owner of Hawks, who then remembered seeing the video on TikTok. The owner of Hawks personally went out to identify the truck but discovered that it was no longer sitting in the lot, but at another parking facility down the road, way in the back, squished between two semi-tractor trailers. “He called the police and then called us,” said Daly. “I’m just so happy and thankful to get it back.” Surveillance cameras at the private parking lot may help turn up the suspects behind this criminal activity.

Tow Company Owner Murdered on Repo Job

Jesse Jones, 44, a tow business

Pittsburg Towmen Honor Fallen Operator

Tow Company Recovers Jet at Michigan Air Show

At a Michigan Air Show in August, a MiG jet crashed, prompting Dearborn Heights tow company J&T Crova Towing to spring into action. Certified for removing aircraft, J&T arrived on scene within 10 minutes, according Sam Hussein, the tow company’s president. “Once the FAA (Federal Aviation Administration) and the NTSB signed off on the crash, we were there to clean it up,” Hussein said. “It was pretty bad.”

A Century 1150 Rotator on a Kenworth T880 was stolen from P.J.’s Towing in Lansing, Michigan.

South 108 • October 2023 | Towman.com

owner in St. Louis, was murdered while repossessing a car. He was picking up a Jeep Cherokee on shortterm loan from a dealership to a woman who was in the process of moving. The woman’s brother was helping her with the move when Jones showed up and was shot dead. Police tracked the alleged shooter, Dwayne Davis, 27, using a GPS device on the Jeep. After being pursued by police, Davis crashed the jeep on a bridge and then threw the gun off the bridge. Jones’ sister Steph- Jesse Jones anie said her brother Jesse, who was recently married and enjoyed traveling on motorcycle and reading, “had a big heart. It is a huge loss for the people he loved and his family. He would drop everything and drive three states just to help us out. The world is a worse place today without him." Source: stltoday.com

Tow Owner, Taking Video, Confirms Hazardous Driving on Interstate

Charles Bullock Sr., owner of B&B Wrecker in Knightdale, North Carolina, recounted getting hit in his tow truck that was sitting on the shoulder of the busy I-85 while waiting for a tow. “I had my beacons, strobes and 4-ways going,” he pointed out. Despite North Carolina’s MoveOver law, Bullock noted that many of the cars and trucks were not slowing down or moving over, and he started taking video. Then, he captured a Nissan Rogue crossing the line onto the shoulder and crashing into the back of his tow truck. “He was going 70+ mph and you could hear the sound of metal upon impact,” Bullock recalled. After the crash, he drove himself to Duke Urgent Care, where he was x-rayed and found to have a cracked spine. A Vietnam Vet, Bullock says Work the non-traffic side - Stay Safe!

he’s tough, but is experiencing a lot of pain in his shoulders and back and is currently unable to work. “A tower does everything right and still gets hit,” he noted. “It’s not the first close call I’ve had. The Move-Over law is not being enforced as it should.” Source: towindustryweek.com

vice and can result in prison time. Local citizen Antonio Henderson pointed out that, "We don’t need someone endangering our lives on a regular basis because they want to have fun and walk away from it like it’s a game." Source: newsbreak.com and shouselaw.com

Pennsylvania Tower, Suffering Medical Condition, Hits School Bus

Tower Edward Steinmann, who was believed to have experienced a medical issue while behind the wheel of his tow truck, hit a school bus carrying 49 children in Luzerne County, Pennsylvania. The children, ages five to 14, and two adults were rushed to the local hospital. The children received minor injuries while both drivers involved had moderate injuries. Police say Steinmann’s medical episode caused him to cross over the road and strike the bus head-on. A probe into the crash is still ongoing. Source: www.dailymail.co.uk

Nevada Cracking Down on Street Racing

A new law in Nevada, going into effect on October 1, enables police to tow cars that are street racing or involved in reckless driving. It has reportedly gotten out of control in Las Vegas and Reno, sparking legislation in the form of Assembly Bill 408. The goal is to mitigate activities such as doing “doughnut” maneuvers at intersections, parking lot takeovers and drag racing on public streets. The state has already deemed it a misdemeanor that is punishable by a fine and mandatory community ser-

A Tesla on fire during Hurricane Idalia took 45 minutes to combat.

EV Saltwater Submersion Sparks Fire

A Tesla that was towed after being submerged in saltwater during Hurricane Idalia in Pinellas County, Florida suddenly caught fire, which was difficult to extinguish, and the vehicle was eventually destroyed by the flames. During previous weather events where saltwater has compromised batteries, electric vehicles have erupted into flames that require an extensive response by firefighters. "We sprayed about 200 gallons per minute at the car, and it took us about 45 minutes to extinguish," the fire department said. "If you own a hybrid or electric vehicle that has come into contact with saltwater due to recent flooding within the last 24 hours, it is crucial to relocate the vehicle away from your garage without delay,” firefighters from the area warned. “Saltwater exposure can trigger combustion in lithium-ion batteries. If possible, transfer your vehicle to higher ground." Source: yahoo.com/news

Colorado Tow Company Targeted by Attorney General

Police tow cars involved in street racing and reckless driving.

Wyatt’s Towing of Denver, Colorado is under investigation by the state Attorney General’s office due to nearly one thousand complaints.

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AmericanTowman.com | October 2023 • South 109

The investigation became public after state Senator Julie Gonzales, a chief architect of a new Colorado law cracking down on predatory towing, had her vehicle towed from a parking lot, which she claimed had confusing signage. The law requires signage be clearly marked, in addition to requiring Colorado tow companies to accept partial payments. Upon picking up her car at Wyatt’s, Gonzalez maintains that she was not informed of the partial payment policy. Attorney General, Phil Weiser, said that their investigation of Wyatt’s was not triggered by Gonzales’s complaint, but was already in the works. “We’ve been working on this investigation for some time,” he said. “Our commitment is to be as comprehensive, thorough, and fair as possible. Because of the senator’s public story, because now she’s actually a potential victim, we want it to be clear that this is something we are looking at.” Jason Dunn, the former U.S. Attor-

ney for Colorado representing Wyatt’s, said the company has been cooperating with the Attorney General’s investigation fully and has provided all the information that the AG’s investigators have asked for. Dunn said that as far as he knows, the investigators have not found Signage at a parking garage shows that a Colorado any evidence of wrongdoing. senator's tow was legally justifiable. He said Wyatt’s has companies to inform vehicle owners of plied with the law fully. Dunn called Gonzales’ legislation improper parking 24 hours before confusing when it comes to how tow towing the vehicle, but allows more companies should eventually charge immediate action if a vehicle is parked customers for their full balance. Dunn in a permit parking zone. Dunn said said the purpose of the state law was that since Gonzales wrote the law, she should be well aware that verbal to help people with low incomes. “It appears that she took advan- confirmation of a payment agreement tage of a program that may not have isn’t required. Gonzales said she’s planning new been intended for her,” Dunn noted. legislation to require this verbal conDunn provided photos of Gonzafirmation. les’ car parked in the garage near Source: nbc11news.com signs indicating a permit was required. The law requires tow com-

South 110 • October 2023 | Towman.com

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Episode 30

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AmericanTowman.com | October 2023 • Midwest 107

News Flash "Last Ride” Procession for Pittsburgh Towman

J&T Crova Towing promptly picked up the wreckage of a MiG jet.

pretty bad.” The plane hit mostly grass, trees and a few unoccupied vehicles. No one on the ground was injured, and both the pilot and a passenger ejected from the plane and sustained only minor injuries. “We saved them a ton of money with our rotator,” he said. “They thought they’d have to bring in a crane, but we were able to get the majority of it with that [wrecker].” Source: pressandguide.com

Stolen Rotator Recovered in New Jersey

Tow Company Owner Murdered on Repo Job

Jesse Jones, 44, a tow business owner in St. Louis, was murdered

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Pittsburg Towmen Honor Fallen Operator

Tow Company Recovers Jet at Michigan Air Show

A Century 1150 Rotator on a Kenworth T880 was stolen from P.J.’s Towing in Lansing, Michigan.

Midwest 108 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • Midwest 109

while repossessing a car. He was picking up a Jeep Cherokee on shortterm loan from a dealership to a woman who was in the process of moving. The woman’s brother was helping her with the move when Jones showed up and was shot dead. Police tracked the alleged shooter, Dwayne Davis, 27, using a GPS device on the Jeep. After being pursued by police, Davis crashed the jeep on a bridge and then threw the gun off the bridge. Jones’ sister Stephanie said her brother Jesse, who was recently married and enjoyed traveling on motorcycle and reading, “had a big heart. It is a huge loss for the people he loved and his family. He would drop everything and drive three states just to help us out. The world is a worse place today without him." Source: stltoday.com

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Episode 30

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AmericanTowman.com | October 2023 • West 107

News Flash "Last Ride” Procession for Pittsburgh Towman

Pittsburg Towmen Honor Fallen Operator

later arrested for suspicion of DUI. Members of the tow truck community called this procession “the last ride,” with more than 50 companies involved in honoring Shuibat. "This is how we honor A Century 1150 Rotator on a Kenworth T880 was stolen our fallen, whether it be a from P.J.’s Towing in Lansing, Michigan. brother or sister,” organizer Joey Janicky said. “This is what we last week out of P.J.’s secured facildo to show our support for the family. ity, was stumbled upon after seeing This man had eight children. He was P.J.’s TikTok video with before and afout here doing his job supporting his ter pictures of the Mario-themed unit played to the music of Super Mario children.” Brothers. Source: cbsnews.com Owner P.J. Daly said, “My son said, ‘Daddy, we should do a TikStolen Rotator Recovered Tok video. There’s a lot of people on in New Jersey there. You never know.’” A stolen rotator owned by P.J.’s Desperate to get the rotator back, Towing of Lansing, Michigan was Daly made the video with his son, discovered in a parking lot in N.J. by adding the message: “Please help. the owner of Hawks Towing & Recov- Truck was last seen in N.J.” ery . The rotator, which was stolen On Friday morning, a driv-

West 108 • October 2023 | Towman.com

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AmericanTowman.com | October 2023 • West 109

er from Hawks went to pick up a box truck in a private parking lot when he discovered a “cool rotator” sitting next to the box truck that the owner of the lot also wanted removed. The driver sent a picture of the rotator to the owner of Hawks, who then remembered seeing the video on TikTok. The owner of Hawks personally went out to identify the truck but discovered that it was no longer sitting in the lot, but at another parking facility down the road, way in the back, squished between two semi-tractor trailers. “He called the police and then called us,” said Daly. “I’m just so happy and thankful to get it back.” Surveillance cameras at the private parking lot may help turn up the suspects behind this criminal activity.

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AmericanTowman.com | October 2023 • West 111

West 112 • October 2023 | Towman.com

Episode 30

Send your thoughts/suggestions on the Adventures to scalitri@towman.com or American Towman, 2 Overlook Dr #5, Warwick NY 10990