Think about how much we have and yet how often we long for something different. Consider how much we love feeling safe yet yearn for new challenges. We raise our standard but long for the fundamental, the basic. We want to live in the city but be able to enjoy nature. To be able to pack only the most essential, put on our backpack and just leave. We want to improvise and create, seize the day, adjust to the wind and weather and discover new paths in the forest and new streets in the city. We are neither professional nor private but everything at the same time, all the time. We are flexible and diverse, exploring bon vivants. To us luxury is never about the surface. To us it’s about connections and encounters, contrasts and inspiration. It’s having the opportunity to gather around the campfire instead of the TV to hear new stories, get new impressions – or suddenly find ourselves out of reach, not being online all the time. Luxury to us is doing something good for other people, and to feel good about ourselves, from the inside. We are curious and hungry but are expected to be creative in standardised, air conditioned, rooms while we long for encounters and conversations during a hike that might lead us to a completely different place than we expected. So, put on your backpack and put on a pair of shoes that will work for both an expedition into the unknown part of the big city and for the party tonight. Let us show you where the expedition begins – right here in the heart of the city.
WELCOME Have you checked in? Then let me take this opportunity to both thank you and congratulate you. You are among friends here and hopefully you have already had the chance to meet some of us working at the hotel. I would also like to welcome all readers to this very first issue of our quarterly paper. To have the privilege to be here, from the start, at Downtown Camper is exciting. This hotel is a unique endeavour that functions both as a safe harbour and a bridge to all the exciting things Stockholm has to offer. A place where you can relax after a day of work or, if you prefer, use as a starting point to discover the concrete, greenery and waters of the city. Nothing should stand in between you and your next adventure so that’s why you’ll find bikes, kayaks, longboards and skateboards available in the lobby. Because that’s the way we want life to be – an adventure. That’s also why we have created an atmosphere made for informal and spontaneous meetings. You won’t find any conventional conference tables in this place, but more likely swings and games of all different kinds. If you have any questions or comments please don’t hesitate to talk to us. We want you to enjoy your stay and if I’m not here I have probably left for the woods. Each fall I take a couple of days off and
head for new adventures. To put on my boots, turn off the phone and meet my friends to spend some quality time in nature are among the best things I know and a great way to wind down. At the hotel we strive to create similar opportunities for you to slow down and relax; in December we will open The Nest, our roof terrace – a genuine refuge in the midst of the concrete jungle open for the guests of the hotel. In this issue of the paper you’ll meet some of our inspiring co-workers; our creative and passionate chef Claes, our social and engaging Lifestyle Concierge Kristian and Jörgen Brennicke, the photographer behind all the artwork in our guest rooms. I hope you will enjoy staying with us. Happy reading and see you soon! Jacob Dahlberg General Manager
Man on Fire Photographer: Hanna Reuterwall
Claes grew up in Stockholm, surrounded by pots and pans. From a family of born and bred chefs, he has had over 30 years of experience from the industry, working for top restaurants like Nosh&Chow, Grill and Brasserie Le Rouge. As the mastermind behind Campfire’s menu, he gets his inspiration from the open fire and the honest and quiet country life, hoping to bring people together over a charcoal-cooked meal with simple, genuine ingredients and a lot of heart. Hi there, Claes! When and why did you decide to become a chef? Food has always been a very central part in my life. My grandfather was a well-known chef here in Stockholm, and my father worked at Operakällaren for 40 years, so there’s been a lot of cooking at home ever since I was little. Back then, I was often running around behind the scenes in some restaurant’s kitchen, watching in admiration and fascination as the chefs worked. I thought they were very cool, but also a bit scary! I think I fell in love with that life at an early stage the scents, heat and atmosphere in a kitchen. It’s a place where everyone can be their honest self. What defines good food to you? Genuine and good ingredients, grown and bred in the right way. And the food has to be cooked with love and dedication. So, tell us, what’s the best thing about working in a kitchen? Belonging to a team. Every day is a challenge that we have to get through together. It’s awesome being able to start up a new restaurant with such a unique offering as Campfire. I’m very excited to be here from the very start and help put together a strong team. Tell us more about Campfire! At Campfire we want every guest to feel relaxed and welcome. The fire is essential in here. Not only as an element in the cooking process, but also in bringing that warm and cosy atmosphere you get when you are out camping; gathering around the campfire, sharing stories, and making memories with friends. In the kitchen, we use that charcoal-grilled taste from the flames to create unpretentious dishes with a lot of flavours, resulting in meals you can share with your friends and family, talk about, taste from each other’s plates, and simply enjoy together. Where do you find your inspiration? As I am chatting to the farmers, watching cows and chickens munch away in their fields, seeing how the carrots grow. Stuff like that. I can be eating greasy fast food from a food truck somewhere, enjoying a flawless meal in a Michelin star restaurant, walking around a food market on a Sunday with my wife and kids, or having friends over for a nice barbeque. It’s experiencing new flavours with the people you care for. Do you have a personal favourite on the menu? That’s a very hard question! As I have created them, they are all my favourites, but if I have to go for one, I would pick the Brussel sprouts. It’s so simple, yet so good. I would also recommend the grilled marshmallows as a dessert. So, finally, what’s the most important thing in your kitchen? Passionate chefs. And of course, the fire!
MENU
MAIN
A COCKTAIL
Sveavägen
154:-
Mexican Fiesta LF GF*
195:-
Pork side from Stommen Long Farm, black beans,
Vanilla, banana, gin and marshmallow
tortilla, salsa fresca
Sveavägen is a 2500 meters (8202 ft) long street in central Stockholm. It starts at Sergels Torg and stretches all the way to Haga Park in the north. It is known for being one of the busiest roads in Sweden, and also the street where Prime Minister Olof Palme was assassinated on 28 February 1986.
French Connection LF GF
395:-
Entrecôte, bearnaise, french fries, haricot verts
Peking Flirt LF GF*
275:-
Duck, fritters, paksoi, plum
Valencia Grill LF* GF*
365:-
Fish and seafood, chorizo, pimientos, saffron
A MOCKTAIL
Niçoise LF GF*
Klara Västra Kyrkogata
68:-
Celery, lemon, Swedish honey, celery salt, tabasco and soda
295:-
Tuna, olives, sardines, poached eggs
Campfire Style Grill Mix LF GF*
Min 2 p 385:-/p
Flank steak, Pork side from Stommen Long Farm,
In one of Stockholm’s most urban areas, Klara Västra Kyrkogata stretches between Klarabergsgatan and Vattugatan, west of Klara Church. It was long known as the ‘press street’, as several of Sweden’s largest newspapers had their offices here.
sliders, Campfire sausage, grilled duck
Swedish Forest LF* GF VN
185:-
Cauliflower, mushroom, lingonberry
Black Fire Edt LF GF*
195:-
Burger, pickled onion, gruyère, onion rings, tomato, chili, caramelized onion
DON’T WORRY. WE GOT MORE. We got a bar and a wine cellar filled with goodies ripe for the taking. Just ask your waiter for the book.
Weekly Veggie LF GF* VN
195:-
This week’s burger made in Campfire style
AFTER
STARTERS
Spicy Tacos LF GF*
159:-
Tuna, ponzu, avocado, coriander, chili
Raspberry Lemon LF GF* VE
1-2 p 140:-/2-4 p 280:-
Italian meringue, lemon, raspberry sorbet,
Langos Green Chili LF GF*
185:-
vanilla ice cream
Crumble Pie LF GF* VE
Whitefish roe, sour cream, red onions, chives
Frittes LF GF VE
99:-
Apple pie, custard sauce
Brussels sprouts, soya, sesame, yuzu
Nordic Gold LF VE
Korean Spice LF GF
Waffle, cloudberry, vanilla ice cream, chocolate
145:-
Beef tartar, kimchi, cucumber, gochujang, cashew,
sauce, hazelnuts
sesame
French Toast “Berries and Cream” LF VE
BBQ Sliders LF
Cinnamon length, cream, berries
129:-
Pork side from Stommen Long Farm,
Meringue Mess ”Cashew Cravings” LF GF VN
pommes allumette, pickled onion
Ice cream on roasted cashew nuts, banana,
Peruvian Tostadas LF
155:-
Chèvre Chaud LF GF*
115:-
95:115:-
chocolate sauce
Marshmallows and Chocolate LF* GF
Crab, avocado, lime, chili, coriander
95:-
125:-
Goat cheese, figs, walnuts, balsamic honey
YUP. WE CARE. We choose to Co2 compensate all meat we serve.
GOT ALLERGIES? Talk to our staff and we will guide you to every little ingredient.
Campfire Dictionary LF = Lactose free GL = Gluten free VE = Vegetarian VN = Vegan *Optional
WE LOVE OPENING HOURS BREAKFAST MON - FRI 06.30 – 10.00 SAT – SUN 07.00 – 12.00 CAMPFIRE LUNCH MON – FRI 11.00 – 14.00 DINNER MON– SAT 17.00 – 23.00 SUN 17.00 – 22.00 *SUNDAY MENU CAMPFIRE BAR SUN – WED 11.00 – 00.00 THUR– SAT 11.00 – 02.00
55:-
Run like Hell Friendly, open, curious and always on the run. Kristian Hell, originally from the Sunshine Coast in Queensland, Australia, really personifies the “people’s person”. He seems to always be looking for new experiences and encounters.
Why are you doing what you’re doing? I’m stubborn and passionate about my decisions. It’s the evolution of my being. Why is it that in 2017 the hardest thing to do is often what you enjoy doing the most?
Kristian spent most of his youth playing basketball and doing long distance running. After school he studied fashion, opened a concept store, and started his own denim brand - all before the age of 23. Eight years ago, he crossed land and sea to find himself in Stockholm. Kristian has since had a busy career as the front of house at the hipster hangout, Trädgården, and with his own brand, Ssideline City. As the new Lifestyle Concierge at Downtown Camper, Mr Hell has once again set foot in new territory. He is now officially our “Mr Know it All” when it comes to Stockholm, his fun and relaxed running group has become an activity that attracts locals and travellers alike, and he is the go-to person if you are looking for ideas for something to do during your stay.
Tell us about your role here at DTC? I think being head hunted for a cutting-edge signature hotel is the ultimate compliment to my previous work. I was inspired when Scandic said it would be cool to integrate what I do with the day-to-day life at Downtown Camper. I was also surprised that a business of this size was willing to actually listen. My title is Lifestyle Concierge, which I think translates to ‘be you’. My role is to make strangers friends, integrating guests with locals and locals with guests. As an example, we are collaborating with some really cool Stockholmers and local business partners, e.g. the app Lokalii that offers unique and fun events on a peer-to-peer basis, to make sure we can deliver a memorable experience for all our guests.
Hello Kristian! What makes you “tick”? It’s simple - good people doing good things. You meet new people every day. What’s that like? People come from all walks of life and if you can find something in common with them there’s a good chance of learning something new. We are living in a world where it seems as though everyone has their guard up a little too high. The best part about being surrounded by people is that it provides the opportunity to become a better version of your ‘self’. What do you love about Stockholm? When my time came to leave Australia and explore the world, I had a one-way ticket to Heathrow Airport - and no plan. Stockholm turned out to be the third city I visited. After ten days of Scandinavian clean (the air, the streets, the fashion and design), I chose to “accidently” miss my return trip to the UK and soak up some more of the vibe here. I came here with nothing more than a backpack and a pair of sneakers but I have stayed put for eight years, so my answer to your question is; it’s the capital city of a country that wants to be better.
What makes a great vacation in your opinion? Letting unexpected things lead to finding inspiration. It might be meeting new people that you find something in common with, accidently stumbling upon a place that you really like, or soaking up a new exciting culture. All we are trying to do in our life is to find our way home. And “home” is not always at home. If you could leave people with one piece of advice, what would it be? Have you ever watched a family of ants make it work? “Politik Of Mutual Help” is tattooed on my right arm. Come and meet Kristian in person at the hotel! With our vast range activities on offer and network of local people and partners, he’ll help you plan your day and find something new and exciting to discover. To find out more about our many activities and events, go to our website scandichotels.com/downtowncamper.
The Downtown Hotspots No one wants to be a lost tourist, right? We all want to find the best hidden gems when visiting a new place. In our mission to offer our guests the very best of Stockholm, we teamed up with some cool, in-the-know Stockholmers to create a digital insider’s city guide, that we hope will contribute to a fun and different visit to our capital. Now, with a little help from the locals, you can discover
Stockholm from a unique perspective, and really get the most out of your visit. Our locals take you behind the scenes, share their personal hotspots and tell you, in their own words, why each place is worth a visit. You can find all the Downtown Hotspots on Google Maps and the guides are also available as podcasts on our website and on iTunes.
Emma Sundh - Vintage Spots
Petter Inedahl - Haunted Spots
Daniel Paris - Selfie Spots
Emma Sundh, who lives in Midsommarkransen, south of Stockholm, is a freelancing journalist, a blogger and a writer. Emma writes about vintage on Emmasvintage.se and has published two fashion books; Vintage Party and Vintage Hairstyles.
Petter Inedahl is a writer and a “ghost connoisseur”, who grew up in Stockholm. He’s had an interest in the occult since he was a child, but it wasn’t until a couple of years ago that he decided to really dig into the spooky side of Stockholm.
Daniel Paris is a blogger, host and lecturer from Stockholm. He graduated in social studies, and continuously participates in the morning shows TV4 Nyhetsmorgon and the radio show Vakna med NRJ.
”There are a lot of vintage places in Stockholm but I’d like to mention one in particular, Beyond Retro on Brännkyrkagatan 82 on Södermalm. Ohlala, I can spend hours here. Which I do. Very often. You’ll find two Beyond Retro stores in Stockholm. There is one in the centre (worth a look), but my favourite is located at Zinkensdamm in Södermalm (best and cosiest neighbourhood if you ask me). Browse vintage from the 40’s, find a perfectly hand sewn coat from the 50’s or get your hand on a unique and trendy 90’s piece. Here you’ll find everything from past decades. And the best thing? The store is huge!”
”Spökslottet on Drottninggatan 116 in Vasastan is the most classic of all Stockholm´s haunted houses. So much so that it is actually officially named Spökslottet (“the haunted mansion”). Built in the early 18th century by a wealthy German merchant it has enjoyed a ghostly reputation for well over 200 years. Sightings of a grey lady have been numerous, as have inexplicable cold spots and a general feeling of unease, and while conducting an exorcism some time during the 19th century a priest is said to have been thrown out of a window and broken his legs on the pavement below.”
Discover the full list of Emmas’s vintage spots on our website, including Vintagefabriken, Judits Second Hand, and Stadsmissionen.
Discover the full list of Petter’s haunted spots on our website, including Riddarholmskyrkan, Hornska Palatset, Blasieholmen and Johannes Kyrka.
“I have always been very interested in documenting things, ever since I was little. When everybody was saving their money to buy candy or a bicycle, I’d save money for a camera, and then I would walk around taking pictures of my friends, or nature, babies, dogs. I was always taking a picture of something. Located on the 23rd floor in a skyscraper in the heart of Södermalm, you will find ”Och Himmelen Därtill”. This rooftop bar/ restaurant really gives a new meaning to the word ”rooftop bar”. A place where every moment is a potential photoshoot. ” Discover the full list of Daniel’s selfie spots on our website, including Kungsträdgården, Fotografiska, STHLM Brunch Club, and Fjärilshuset.
65
HAGA
59
5
3
1
70
6
SOLNA LIDINGÖ
NORRMALM
26
BIRK ASTAN
41
84
40 36
45
ÖSTERMALM
46
66
50
11
71
75
KUNGSHOLMEN
ALVIK
38
60
CITY 17
51
31
12
77
72
27 52 25 16
7
24 79
8
44
76 67 47
F
23
55
61
9
62
F 64
56
10
DJURGÅRDEN
21
48 30
THE OLD TOWN
58
35
83
28 13 54
32 87 33 29 85 80
18 42 63 37 49
SÖDERMALM
68
81 19 14 53 22 78 69
20
39
SALTSJÖ -BOO
86
43
15
34
HÄGERSTEN
73
NACK A 88
82
ÅRSTA 4
74 2
GULLMARSPLAN
57
The Downtown Hotspots Abandoned Spots 1
Täljöviken 184 92 Åkersberga
2
Årsta Enskede-Årsta-Vantör, Stockholm
3
Kymlinge 174 46 Sundbyberg
4
Masmo 143 30 Vårby
5
Ramhäll 747 91 Ramhäll
Archipelago Spots F
Reachable by boats from Nybrokajen and Blaiseholmskajen.
6
Vaxholm
7
Grinda
Book Spots
Denim Spots
Haunted Spots
16
Hedengrens Bokhandel Stureplan 4 114 85 Stockholm
31
Sko Uno Gamla Brogatan 34 111 20 Stockholm
45
Spökslottet Drottninggatan 116 113 60 Stockholm
60
Engelbrektskyrkan Östermalmsgatan 20 114 26 Stockholm
17
Akademibokhandeln Mäster Samuelsgatan 28 111 57 Stockholm
32
Beyond Retro Brännkyrkagatan 82 118 23 Stockholm
46
Johannes Kyrka Kammakargatan 12 111 40 Stockholm
61
Nobelparken Nobelgatan 115 27 Stockholm
Bokslukaren Mariatorget 2 118 48 Stockholm
33
Herr Judit Hornsgatan 65 118 49 Stockholm
47
Hornska Palatset Blasieholmstorg 8 111 48 Stockholm
62
Söderbokhandeln Götgatan 37 116 21 Stockholm
34
Second Sunrise Katarina Bangata 69 116 42 Stockholm
48
18
19
20
Aspuddens Bokhandel Hägerstensvägen 130 126 49 Hägersten
Fika Spots 35
Celeb Spots 21
Sandhamn Seglarhotell Sandhamn 378 130 39 Sandhamn
Lundbergs Konditori Sjöbjörnsvägen 2 117 67 Stockholm
49
50 36
Gällnö
9
Sandhamn
22
Hotell Scandic Malmen Götgatan 49-51 102 66 Stockholm
37
Sophies Canele Sankt Eriksgatan 81 113 32 Stockholm Bageri Petrus Swedenborgsgatan 4B 118 48 Stockholm 52
10
Hjälmö
23
Barber Spots
Strandbryggan Strandvägskajen 27 114 56 Stockholm
38
Fosch Artisan Pâtisserie Löjtnantsgatan 8 115 50 Stockholm 53
11
Blowout! Tyskbagargatan 6 114 43 Stockholm
24
SATS Birger Jarlsgatan 6C 114 34 Stockholm
39
Robin Delselius Bakery Renstiernas Gata 19 116 31 Stockholm 54
12
13
14
15
Grease & Peace Norra Agnegatan 36 112 29 Stockholm
25
Roy & Son Hornsbruksgatan 24 117 34 Stockholm
Cocktail Spots 26
Barber & Books Östgötagatan 21 116 25 Stockholm
27
Barber Club Skyttevägen 15 133 36 Saltsjöbaden
28
OUTSIDE OF MAP (way out...) MORNING RUNS, BEAUTIFUL RUNS AND KILLER RUNS
29
30
Östermalmshallen Östermalmstorg 114 42 Stockholm
Gluten-free Spots 40
41
Penny & Bill Grev Turegatan 30 114 38 Stockholm
42
Tjoget / Linje Tio Hornsbruksgatan 24 117 34 Stockholm
43
Bar Hommage Krukmakargatan 22 118 51 Stockholm
44
Van der Nootska Palatset Sankt Paulsgatan 21 118 46 Stockholm
63
64
Fryst Kungsholms Strand 167 112 48 Stockholm Gelateria Italiana Drottningholmsvägen 22 112 42 Stockholm Taverna Brillo Sturegatan 6 114 35 Stockholm StikkiNikki Götgatan 46 118 26 Stockholm King Scoopa Hornsgatan 156 117 28 Stockholm
Yuc Norrtullsgatan 15 113 27 Stockholm Kalf & Hansen Mariatorget 2 118 49 Stockholm
56
Kafé Täppan Gotlandsgatan 65 116 65 Stockholm
57
Hotel Diplomat Strandvägen 7 C 114 56 Stockholm
58
59
Royal Intervals at Djurgården Djurgårdsbron 115 21 Djurgården Djurgårdskanalen Djurgårdsbrunnskanalen 115 25 Stockholm
75
Six Feet Down Sneaker Store Regeringsgatan 75-77 111 39 Stockholm
76
Paul & Friends NK (department store) Hamngatan 18-20 111 47 Stockholm
77
Mariatorget Mariatorget 118 48 Stockholm
Solestory Regeringsgatan 26 111 53 Stockholm
78
Stockholms Stadshus Hantverkargatan 1 111 52 Stockholm
Sneakersnstuff Åsögatan 124 116 24 Stockholm
Veggie Spots
Galärparken / Regngårdsparken Galärparken 115 21 Stockholm
79
Fjärilshuset Hagaparken 169 70 Solna
Mother Mäster Samuelsgatan 19 111 44 Stockholm
65
80
Stockholm Brunch Club Dalagatan 24 113 24 Stockholm
Hälsocafét Mahalo Hornsgatan 61 118 49 Stockholm
66
81
Kungsträdgården Kungsträdgården 111 47 Stockholm
Södra Teatern Mosebacke Torg 1 116 46 Stockholm
67
82
Fotografiska Stadsgårdshamnen 22 116 45 Stockholm
Restaurang Växthuset Hammarby Slussväg 2 118 60 Stockholm
68
83
Café Delivore (Summercafé) Hornsgatan 149 117 34 Stockholm
69
Och Himmelen Därtill Götgatan 78 118 30 Stockholm
Skate Spots 70
71
Vintage Spots 84
Åva Åva Skolgränd 1 183 34 Täby
Old Touch Upplandsgatan 43 113 28 Stockholm
85
Kristinebergs Skatepark Elersvägen 37 112 51 Stockholm
Judits Second Hand Hornsgatan 75 118 49 Stockholm
86
Stockholms Stadsmission Skånegatan 75 116 37 Stockholm
87
Beyond Retro Brännkyrkagatan 82 118 23 Stockholm
88
Vintagefabriken Svandammsvägen 8 126 34 Hägersten
Hellasgården Ältavägen 101 131 33 Nacka
72
Långholmen Kajak Alstaviksvägen 3 117 33 Stockholm
Rålis (Rålambshovsparken) 112 59 Stockholm
73
Orminge Betongpark Mensättravägen 42 132 31 Saltsjö-Boo
74
High Valley Skate World Magelungsvägen 124 50 Bandhagen
”Long Run Explorer” 117 33 Stockholm
Sneaker Spots
Selfie Spots
Outdoor Spots 55
20hundra5 Sankt Eriksgatan 102 113 31 Stockholm
Tweed / Bottles Lilla Nygatan 5 111 28 Stockholm
Kaffeverket Sankt Eriksgatan 88 113 62 Stockholm
Riddarholmskyrkan 107 70 Stockholm
Ice Cream Spots
51 8
Picnic Spots
How to Survive in Stockholm’s Urban Jungle Stockholm, like any other city, has its peculiarities. As a visitor it’s sometimes easy to feel a little out of place. How do you walk? How do you talk? How do you find your way? Here are seven tips that will help you get into the game quicker. So relax, soon you’ll blend in like a local. “Hej!” Stockholmers are social creatures that love to hang out with friends, but when meeting new people they can be a bit reserved at first. The opposite to people from Gothenburg who happily greet everyone, but for the people of Stockholm a silent nod is sometimes about all you get. They’ll play it cool. After all, they are from the big city and not the countryside. If you are to greet a local say “Hej” (Hello) or try one of the slang versions “Tjena” or “Tja” (similar to “Hey” or “Yo”). That will surely break the ice and you’ll get a “Hej” and a smile in return. Do as the pigeons of Farsta (a borough south of town) do: take the subway. Over 60 different species of birds can be found in central Stockholm. One of the more commonly occurring species is the wood pigeon that, like the Stockholmer, is a social and faithful bird that often mates for life. And like every big city, you’ll also spot city pigeons here. In Stockholm, some of the more developed specimens have taken their urban bird life to a whole new level. They have started riding the subway! The so called Farsta Pigeons can be seen getting on the train at the station of Hökarängen and getting off at Farsta Centrum, two of the stations on the green subway line that are above ground. The birds have learned that the subway will automatically take them to new places where they can find food. So, if you are in a hurry to get from A to B, do like the Farsta Pigeons and take the subway. Don’t hesitate – just keep walking! Stockholmers consider themselves early adopters. They quickly absorb the latest and greatest trends and pay no attention to the fact that they live in a cold distant corner of northern Europe. Instead
they act like they live in Manhattan but they never seem to be able to master all the codes of metropolitan living. Like how you pass a person on the sidewalk without bumping into them. In the big cities like New York and London you rarely see any collisions between two pedestrians, but in Stockholm they get caught in an awkward rocking back and forth situation surprisingly often, where as one person moves to the right, the other moves to the left and so on until one person is able to break the spell and continue walking. So, if you find yourself on a collision course with someone while strolling in the city, don’t hesitate, just keep on walking. Orientate yourself. 365 steps up. When you arrive in Stockholm it can be hard to find your way. The city is surrounded by water and the neighbourhoods are spread out over different islands. To get a good overview, head to one of the city’s vantage points. On the heights of Södermalm there are several great places to admire the cityscape from, like Mariaberget, Katarinavägen or, right across town, from the 155 meters tall Kaknästornet, the tallest building in Stockholm. The most central vantage point can be found in the tower of Stockholm’s city hall, designed by the tenacious architect Ragnar Östberg and inaugurated in 1923. The tower is 106 meters tall and the stairs to the top consists of 365 steps. From the top you can enjoy a 360 degree view of Stockholm. Admission is 50 SEK. Up and down on a bike. Every day around 100 000 of the city’s inhabitants get on their bikes to get to and from work, and in rush traffic they move fast. Fastest of them all are the bike couriers and “mamils” (middle age men in lycra), and in places like Götgatsbacken by Slussen you have to pay extra attention. Exploring the city by bike has its advantages, though. You get to experience the street life, architecture, enjoy amazing views and all the lush and green open areas with all your senses. You can also move around quickly and even reach destinations outside the city in no time. But be prepared for all the
hills. Compared to other bike-friendly cities Stockholm is extremely hilly with steep cliffs and bridges and sometimes you really need to make an effort to reach your destination. But that doesn’t stop locals from riding their bikes. So if you really want to blend in, do as the locals do and take the bike. And if you’re short of one, you can borrow a bike at the hotel’s front desk. But don’t forget the helmet. Cards Only. In a couple of years when the hipster scene in Stockholm has evolved even further, cash will probably be cool again. The beard-cladded men that today can be seen brewing IPAs will probably start forging their very own silver coins by then. But in fall 2017 your credit card is still king as more and more places only accept payment with cards. But the coolest and simplest method of payment is called Swish, a Swedish payment app. Unfortunately you need a Swedish bank account to use it. Sorry. The weather, Slussen and Zlatan. What topics of conversation are suitable to have with locals? The weather is always a safe bet. Life in the city follows the shifting seasons and there is always a phrase that will fit the current forecast. “How wonderful to see the sun!” and “We have longed for this rain” or “Been a long time since we saw this much snow”. If you are in the neighbourhood Södermalm ask “How is Bajen doing?”. That’s the nickname for the local football team Hammarby. In the same area you’ll be very likely to find a hipster who loves to talk about locally brewed beer, sneakers and beard grooming. But if you really want to get the conversation going with a local, ask them about Slussen, the hub that connects Södermalm and the Old City. It has been under construction for the last couple of years, and everyone, and we mean absolutely everyone, has an opinion about the project. Ironically, no one seems to know when it will be finished. If all else fails you can always say something about Zlatan.
Text: Pontus Holmgren
STAY WARM Power Houdi in Polartec® Power Stretch® Pro, by Houdini Sportswear*.
The Explore
ADD SOME SCENT Unisex perfume Downtown Mist by Downtown Camper*.
KEEP IT COOL Sustainable, polarized sunglasses made of bamboo, by BAM Sweden.
HAVE A SIP Drinks bottle from Downtown Camper by MiiR*.
r’s Essentials
GET AROUND Handmade longboard in wood, by Urskog*.
CATCH THE MOMENT Camera model Pen-F in retro design, by Olympus.
*This product, among others, is available on SHOPDC.se
Jörgen Brennicke
Jörgen Brennicke photographed by Martin Wichard
The Storyteller
Stockholm-raised photographer and videographer Jörgen Brennicke describes himself as a seeker. Brennicke was born in 1967, and we must say it seems like this multi-talented daredevil has kept himself pretty busy chasing adventures in his life; were it on a skateboard, pursuing a black belt in karate, as the lead singer in a garage band, a dedicated runner, or on one of his many travels around the world. His most recent adventure has taken a Downtown Camper direction, resulting in a series of 30 still images that decorate the walls in the hotel’s guest rooms. For Jörgen, the quest for the story is imperative. His passion for photography started in the southern suburbs of Stockholm, as Jörgen kicked off his skateboarding career in the half-pipe, snapping pictures of his skating friends. His inspiration springs from people - friends and family - who often take center stage in his narratives. It was in the 90’s that this skateboarding karate kid’s professional photo career took off, followed by film school in ‘96 and thus, he began combining still photography with film. Today Jörgen works both as a photographer and Director of Photography. The search for the next story is his perpetual motivation. Hi Jörgen! Describe your creative process. For me it’s always about finding the story. E.g. why are they wearing this watch, drinking this drink or running in these clothes? I always have to believe in the images I’m creating. That’s where I start; I then think about moments that I would like to catch. It’s crucial for me to know what I’m aiming for and why, to be able to communicate that to everybody involved in the project. As we are starting the project, I improvise wildly around the story and the mood boards that I’ve made as a foundation. I love all parts of the process, but to get started - to take that first exposure that’s always a mad adrenaline rush for me. Why photography? That’s a good question. My mother was an eccentric artist, painter, potter and entertainer and always 100% supportive of whatever I chose to do. I think that was a big part of it. When I, as a kid, started taking pictures of my skateboarding friends, using the darkroom equipment of my best friend’s dad, my passion for photography really kicked off. I started working in a camera store to learn more, it enabled me to take more pictures and try different cameras. A friend of mine had just started working as a photographer’s assistant, and we spent all of our spare time experimenting in the studio where he worked. I started assisting too in the early 90’s and worked for two fantastic photographers for four years. In ‘94 I started my own business and a couple of years later I went off to
film school. I’ve been working with both still and motion picture ever since and I love every part of it. What was it like working on this project? Usually I work in a team. I hook up with an art director, a stylist or a make-up artist and we start to discuss what we want to achieve. In this case, I was the only one in charge of the creative. I don’t mind that at all but the pressure to get it done and make it right is slightly more intense. The goal for the Downtown Camper project was to present 30 images and combine them in different constellations for the hotel rooms. As usual I started by creating mood boards and thought about the scenes that could build this story and the people that could be part of it. The puzzle part was next; ‘what images am I lacking?’, ‘do I believe in the story?’ etc. When I could tick those boxes, I started putting together different combinations for the rooms, making sure that a story was told in each room, and connected to the overall story that I wanted to tell about the hotel. What was it that inspired you to take on this project? It’s not every day that you get a project like this. ’Please take 30 photos for the decoration of the rooms of our new cool hotel - we would like the images to be Jörgen Brennicke style’. Active people with Stockholm as a backdrop was the idea. I wanted to inspire people to get out there and explore. What great things can you do where you live? It’s usually more accessible than you think; to go surfing, hang out with friends, look at the view, take a deep breath and just indulge in life. When the spectator feels an urge to step in to the photo, to be a part of that specific moment, I feel like I’ve succeeded. You must have a personal favourite? I’m extra happy with the images that I shot on Långholmen with Mikael Trane, the son of a skateboarding friend of mine, whom I’ve been wanting to work with for a long time. Mikael is a skilled gymnast and to be out there and ask him ’could you make a flip from there into the water?’ and have him say ’sure, no problem’ was awesome. Also, to take a picture of my daughter Tindra and her two cool friends on the top of one of my favourite Stockholm spots, our local ski slope Hammarbybacken, in the summer sunset was also a blast. So Jörgen, where next? I just want to keep exploring. Right now I’m really into running again. Lately, I’ve spent a lot of my time training for a half marathon in the mountains. Can’t wait. It’s going to be a struggle, but I’m up for it. I’m also doing some travelling with my family, first to Mallorca and then we’re off to St Martin. I can’t wait to try their skate park, do some running, cooking, and of course, take some great pictures!
Welcome to the great indoors AT DOWNTOWN CAMPER Work, stay and play.
CAMPFIRE Food, friends and fire.
CAMPER CO-LIVING For 6-12 people.
COCOON One of our creative spaces.
THE NEST Opening in December.
GAME ROOM Creative space for work and play.
Downtown Camper is the ultimate basecamp to absorb Stockholm. A hotel for locals, travellers and urban explorers. Discover comfort food from all continents, take a hike to the rooftop pool, kick back and reload before heading back out to the concrete jungle. Experience Stockholm like never before – our Lifestyle Concierge will connect you with our community of local personalities and partners. This is where the adventure begins.
and extract the flavours of the flames. Here the fire is crackling together with the sound of good conversation, laughter and music.
86 of our rooms have direct connecting doors and 16 are designed so they can be customised based on the number of guests. With Camper Co-Living we connect bedrooms to each side of the social areas in the main room so that 6 to 12 people can live together the way they prefer. Great service, magnificent views and a nice atmosphere are of course always included in the deal.
Campfire - our restaurant Campfire is the place where locals and visitors from all over the world meet and socialise with each other, and where they take a break from the everyday hustle. This is where we gather around the fire to share experiences, stories and enjoy good food while meeting new and old friends. The meal is the focal point and in the kitchen we create exciting dishes close to our hearts. We call our cuisine “comfort food from every corner of the world”. Food inspired by childhood memories, travelling and the shifting seasons that puts a smile on your face and spreads joy, love and comfort. At Campfire we use the elemental force of fire
The Nest – an urban retreat On the rooftop of Downtown Camper, far above the vibrant pulse of the city and with an astonishing view over Stockholm, we are soon opening The Nest. Enjoy the peace in the sauna. Look out over the Old Town and the blue waters of Riddarfjärden from the edge of the all-year-around heated pool. Immerse into a good book, hang out with friends under the sun, discover Rooftop Yoga and try a freshly-squeezed juice at the bar. Opens in December 2017. Camper Co-Living We travel in new constellations. With extended families, friends and colleagues. We want to have our own space to retreat to but shared areas where we can socialise, work and eat together. Camper Co-Living is the smart solution for the needs of the modern traveller and we have adapted our rooms to fit the way they live.
Creative Spaces New spaces feed new ideas. That was the guiding thought when we developed our Creative Spaces where you can conduct meetings, brainstorm, team build and do workshops in environments that make it easy for the mind to think freely and creatively. Perhaps through a film screening in the movie theatre, Nightwood, that seats 25 people or a board meeting in Cocoon, a cosy space for a group of ten. For larger groups, up to 40 people, the playful and spacious Game Room will encourage you to find innovative solutions to old challenges. Naturally we will customise the food and beverages to your preferences.
DOWNTOWN CAMPER IN SHORT At every Scandic Signature Hotel
»» Hard facts
»» Restaurant – Campfire
In all rooms at Downtown Camper
»» In some rooms
»» Lifestyle Concierge
»» Floors - 11
(max. capacity 200 sitting)
»» Safety box
»» Bathtub
»» Bedtime Story Book
»» Hotel rooms – 494
»» Bar – Campfire Bar
»» TV
»» Minibar
»» Retail Offering
»» Room categories - 13
(150 persons max. capacity)
»» Refrigerator
»» Window nook bed
»» VIP Program
»» Camper Co-Living
+ 1 rooftop bar opening in
»» Free Wi-Fi
»» Bathrobe + slippers
»» In-room Bartender
interconnecting suites - 6
»» Hairdryer
»» Lounge area
»» Hotel Guest Area Only
»» Accessibility rooms - 49
»» Retreat / Wellness
»» Iron + ironing board
»» Sofa bed and / or bunk bed
»» Blogger Dishes
»» Pet friendly rooms - 4
The Nest (heated outdoor
»» Water boiler + tea & coffee
»» Society Gig
»» Creative spaces – 5
pool, sauna, gym, tropical
»» Bathroom amenities
showers, heated daybeds,
(max. capacity
76 persons sitting)
December 2017
cocktail bar) opening in
December 2017
EVERY THURSDAY, FRIDAY AND SATURDAY AT CAMPFIRE
p o P
p U -
ATR bicycle workshop And The Revolution designs, builds and sells urban bicycles. Normally operating from their Åsögatan location in Södermalm, they have now temporarily moved in at Downtown Camper, to assemble our rental bikes on site in the hotel lobby. The range of bikes that is on offer in the hotel is typical for what a Stockholmer would choose: built on lightweight aluminum frames, some with gears and some without, but always with a clean and uncompromised look and feel. ATR will answer all things bicycle, so pop by their workshop at the hotel for a chance to meet them in person!
ABLE LOUNGE
The art of living We have partnered up with Able Lounge, offering six worlds of holistic well-being. Able Lounge provides a platform that meets the needs of individuals wanting to develop a sustainable lifestyle characterized by physical, emotional and mental well-being and awareness, delivered through a group of highly-skilled experts. Keep calm and take part in Able’s daily activities at the hotel.
6PM STARTING AT
D OW N T OW N D J
Co2 Compensation We have chosen to compensate for our environmental footprint. For all the beef we purchase, we compensate for the carbon dioxide emissions. We also offer the option to make almost anything on our menu vegetarian or vegan. Turn back to the menu on page 7 to find out more.
Shop Downtown Camper Did you forget to pack something? Don’t worry, luckily we have quite a lot of cool and useful stuff for sale in the retail area by the lobby. And if you can’t be bothered to carry it home with you, we deliver to your doorstep if you order online. shopdc.se
Grab & Go DTC ST YLE
Did you know that we have bicycles, longboards, skateboards, kayaks and sportswear for loan in the hotel lobby? Dust off your urban explorer self and discover Stockholm in a new way. In collaboration with our partners Melker Kayaks, Urskog, And The Revolution and Houdini Sportswear.
CHECK OUT ALL THE DETAILS ON SCANDICHOTELS.COM/DOWNTOWNCAMPER
DOWNTOWN TALKS
Talk is cheap? We disagree. Discover Downtown Talks, our speaker scene, offering a program of illuminating and engaging talks that take place every week in our movie theatre, Nightwood. With our network of speakers, we offer highly relevant topics that touch on innovation, sustainability, entrepreneurship and social responsibility. Join the conversation, check out the program on our website.
/downtowncamper
@downtowncamper
#downtowncamper DOWNTOWN CAMPER BRUNKEBERGSTORG 9 SE-111 51 STOCKHOLM TEL. +46 8 517 263 00 MAIL: DOWNTOWNCAMPER@SCANDICHOTELS.COM SCANDICHOTELS.COM/DOWNTOWNCAMPER