Drew Kelly, of Connecticut: Tips for Managing A Sales Team Drew Kelly, who lives in Connecticut, has been a part of a number of sales teams, not all of which were as well-managed as they should be. Though many consider sales to be something of an individual pursuit, especially given the targets and competitive nature of the industry, good leadership can lead to all in the team benefitting. Sales managers should keep the following in mind to ensure they provide it. Focus On Results At the end of the day, sales are all about results. By focusing on them you provide key motivators to your team. However, your efforts should dig deeper than setting targets and expecting them to be achieved. Analysis will allow you to pin down any problems that individuals have, plus failure to reach targets could be indicative of issues with the techniques your team have been asked to employ. Coach People Most sales managers are not as involved in day-to-day sales efforts as their teams, but they will have plenty of experience to bring to the table. You should use this to coach individuals. Talk about your own experiences and use them to help others understand how to improve their techniques. Place careful consideration into whether you want to keep those who refuse coaching. Be Flexible The key thing to understand is that there is no single solution in sales. The techniques used by Connecticut-based Drew Kelly will differ in some ways from others on his team. As a manager, you must be able to identify the strengths of each individual and provide them with them with the ability to play to those skills.