10 Best Social Media Practices To Grow Your Business on
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Founding: 2010 User Count: 1.386 Billion Revenue: $13.86 Billion Per Annum
Instagram is credited as being the #1 photo-sharing app in the world. Its relatively simple interface coupled with some added features ever since it was acquired by Facebook make IG the preferred choice of many budding and highly mobile businessmen. The true magic behind Instagram is its ability to tell stories through pictures, which offers users a seamless and easy-to-understand interface. Compared to other ‘big’ platforms, it’s also easier to learn the ropes on IG despite being a completely new user. Before we head into the actual practices, here are a few facts and figures to keep in mind. These should provide you with the needed information to better assess the viability of choosing Instagram as your build-your-business platform: Founding: 2010 User Count: 1.386 Billion Revenue: $13.86 Billion Per Annum
Strengths: Massive scope and reach Real-time Non-intrusive in adding value Accessibility and ease-of-use Optimized for mobile Setbacks: Self-contained web traffic Rising competition means lower market share growt
BEST PRACTICES 1
KNOW THESE INSTAGRAM BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
Tell Stories
“Doing it for the GRAM” has become so mainstream that those who actually remain genuine tend to enjoy a greater degree of success. Because Instagram has become so popular and huge, competition is rife, and establishing brand distinction can be difficult. Focus on staying authentic and aim to build connections through your content, images, and all. Sell YOUR story. 2 Know Your Brand One way to quickly build a massive following is to know your brand inside and out. Complete and total brand awareness helps give your brand an identity, leading to quicker and often deeper connections with your audience. Fully understanding your brand will also help determine whether or not it fits within the platform’s norm - if your brand is at all compatible or at least cohesive with the platform’s etiquette and culture.
3 Maintain Visual Consistency Any successful business owes part of its success to effective branding. Good branding covers more than just images; it pertains to all visual elements that define your brand, including color, theme, and even the layout. One good, and often overlooked practice, is for you to be consistent with branding. It will help with distinction and makes it easier for potential followers to identify and later on connect and engage with your brand.
4 Post Quality & Relevant Content One way to maintain quality is to carefully think about the composition of your posts. Remember that Instagram is primarily an image-sharing platform, meaning that the majority of shared content is most likely pictures or videos with thumbnails. In that regard, a good step to take is to ensure that all posts maintain brand relevancy. When you post, of course, you have to make sure that the image quality is at its best, but more than that should be the fact that your post should encourage viewers to engage with your brand, make them want to know more, and push them towards liking, commenting and saving.
5 Post Consistently On the topic of engagement, following a consistent posting schedule often yields better results as opposed to erratic posting. Structured posting is a marketing strategy that will allow you to leverage off of times when viewers are expected to be most active. When you post consistently, this gives viewers the impression that you are very committed to your business and often improves the acquisition of organic leads. Furthermore, those that are already faithful customers will take note of when you post, eagerly awaiting content with the premise of happily sharing it, thus increasing visibility and indirectly expanding brand awareness.
6 Don’t Over-post In relation to the above-mentioned practice, quite the opposite can happen if you post too much. Do you know the saying “Too much of a good thing is bad”? The same can be said about posting on social media. Even if your posts are well- thought-out and composed, too much posting will over-saturate prospects and even your audience, causing them to gradually lose interest and potentially seek out offers from competitors 7 Appropriate Hashtags Similar to maintaining post-quality, you have to be a bit nit-picky when it comes to choosing hashtags. As several marketing studies have shown, hashtags are basically keywords that affect a post’s ranking - that is, the likelihood of the post appearing among the top results when the hashtag is mentioned in a search. As a general rule, you’ll want to stay away from common, overused hashtags such as #love or #fashion. Particularly on this platform, the use of more hashtags in a single post actually directly impacts its reach, so it’s actually more beneficial to use several (up to ten) relevant hashtags.
9 Capitalize on Collaborations One big advantage that Instagram offers is the ability to link up with various influencers and personalities. Collaboration on the platform is easier compared to others because of its simplicity. It doesn’t take too much to connect with individuals who already have a lot of followers when compared to traditional sponsorships and endorsements. Sometimes, your branding made more visible for the potential of gaining even more followers is enough to seal the deal with an influencer.
8 Maximize use of IG Stories A recent study by Microsoft has found out that the average human attention span has now dropped to 8 seconds from 12. With more and more people preferring mobile, it’s only logical for businesses to also optimize their content and strategies to better acclimate towards mobile platforms. Stories are perfect for delivering quick and versatile content in realtime. It’s easier to constantly engage your audience using stories and is also a more appealing medium for the younger generation/s.
10 Stay Cohesive The best thing you can do, once you’ve pieced everything together, is to make sure that you maintain consistency throughout all your activities. Posts, schedules, branding, you name it. It’ll be better if everything stays cohesive as relevant content is profitable content.
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References: "Best Practices For Posting On Instagram." https://www.business.com/articles/instagram-best-practices/ "10 Instagram Best Practices To Build Your Audience" https://sproutsocial.com/insights/instagram-best-practices/ "How Many People Use Instagram in 2022?" https://backlinko.com/instagram-users
Taking your business to new levels thru social media
2021