A 2022
YOUTUBE SHORTS GUIDE Sign up for our Bottoms Up! Newsletter http://bit.ly/signupbottomsupnewsletter
As reliance on and consumption of the internet grows, attention spans get shorter. Introduced just in 2021, YouTube Shorts have been exactly what platform users have been looking for - a limitless stream of quick, attention-grabbing videos! Although shortform content isn’t new to YouTube, the marketing goal of any business is to spread the word about its offers in an enticing and efficient way, which is something Shorts are great at.
While there are various guides out there about creating optimized Shorts, this one by Vireo Video is particularly good. As a surprising alternative to TikToks and Reels, Shorts have significantly risen in popularity, now earning its own section on YouTube, performing similarly comparable, if not a bit better in certain aspects to its competitors. Just take a look at YouTube’s introduction. Click here
With all that in mind, why use YouTube Shorts for your Business’ Channel then?
Low investment in time and cost.
Taps into a new and rapidly growing audience.
#Shorts has some of the best reach on the platform.
Huge mobile viewership and continuous upward trend.
Shorts also show up in search and are becoming increasingly discoverable. The main Modus Operandi now is to use Shorts to supplement your main channel, provided you already have one, making it easier to drive engagement and build more relevant and authentic connections. Those part of the Partner Program even gain a little extra revenue from Shorts.
That being said, what then are some of the best practices to make epic Shorts content? For starters, here are three core basics:
Video is shot vertically and ideally taken with a phone camera.
Clips must be under 1:00 minute. Desktop uploads are highly encouraged to include ‘#Shorts’ in their titles.
Vireo Video notes that you should make your Shorts informative, energetic and upbeat. Other times, however, creating a viral Short can be as simple as pilfering what your competitors are doing - it gets you results without much extra effort.
The Wrap In short, you’d be crazy not to include Shorts in your business strategy - they’re relevant, versatile, have high accessibility and reach, and can be monetized. While they’re relatively easy to make in theory, there are certain nuances that go into creating top-tier Shorts, which, if you get them right, might just see your business efforts boom.
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References: A 2022 YOUTUBE SHORTS GUIDE https://drunkonsocial.com/f/a-2022-youtube-shorts-guide HOW TO USE YOUTUBE SHORTS TO GROW YOUR CHANNEL IN 2022 https://bit.ly/3U2n5lp
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2022