Let's face it, if there’s anywhere that anyone has the chance to become viral, it’s on TikTok. However, due to its quirky nature, it’s often the most creative or ridiculous videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are highly engaged. To improve your chances of being seen, Hubspot recommends these 10 critical tips and tricks to try.
Without beating around the bush, let’s get straight to HubSpot’s suggestions.
Stitch is a tool that allows users to combine another video on TikTok with the one that they’re creating. It’s another way to collaborate with other TikTok users, essentially leveraging user generated content (UGC). Start by researching the top performing videos in your niche, then proceed to use the ‘Stitch’ option on the clip of your choice via the Share button.
The Green Screen effect stands out among TikTok’s crowd. Much like traditional green screens, this effect allows users to stay on screen while different images appear in the background. This filter is perfect for explanatory type clips or when you want to tell a story.
TikTok is a sound on environment and 88% of its users seem to think so, too. For the most part, sound helps grab attention and adds a bit of flair to your content. Check out TikTok’s Creative Center for the best-ranked music and audio clips.
These kinds of videos work because they feel more personal and intimate, which also plays well to TikTok’s culture and core dynamic - involvement. These are often tied-together clips with a voiceover that narrates an event allowing users to feel what it’s like to ‘be in the shoes’ of the one in the video.
You have to make sure that your clips reach your intended audience, and one way to do that is to use trending and relevant Hashtags. Adding Hashtags to your clips gives them a better chance of getting seen.
Connection is still one of the main deals for brands and Creators on TikTok. This connection often happens in the comment section, where viewers go to ask questions and share opinions.
‘How To’ videos and tutorials are an easy way to provide value to TikTok viewers without sounding too ‘salesy’.
Besides, posting yourself as an expert or authority in your niche keeps your brand and its offers top of mind for viewers.
8. Leave a CTA in Your Description and/or Comments
You’d of course want your viewers to do something at the end of watching your clips. If additional engagement is what you ’ re after, then don’t forget to include a Call to Action (CTA)!
9. Add Subtitles to Your Videos
Subtitles just add that oh so important context to your videos. You can add captions manually, but why go through the trouble when auto captions are now a thing? Make your videos more accessible with subs!
10. Explore Top-Performing Videos in Your Niche for Inspiration
Watch how some of the top performing brands and Creators in your niche do it. As we mentioned earlier, the best videos on TikTok are often quirky and fun, learning from the example of those who already attained TikTok success should give you valuable insight.
If you want to win on Social Media, then you should try winning on TikTok. After all, TikTok is pretty much the face of Social Media right now, and achieving virality here pretty much equates to achieving virality across the entire internet. If you want more eyes and to reach a wider audience, TikTok’s capacity to make you web-popular should help get you closer to that goal.
