THEMAPTO CREATINGYOUR OWNCONTENT CALENDAR Sign up for our Bottoms Up! Newsletter http://bit.ly/signupbottomsupnewsletter
Be honest now, just how polished is your web publishing and Social Media content strategy? Do you still find yourself winging it on the weekly? To ensure that you don’t miss out on any key opportunities, you must put together a calendar within your digital marketing plan, which maps out all of your major events and tie-in dates. It should also incorporate a broader plan for your own content initiatives, along with a steady cadence.
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1. Decide Content Types 2. Have A Brainstorming Session 3. Use Research Tools What do you want to publish? This will determine your niche. Brainstorm with your marketing team to generate a big pool of ideas and topics to either cover or expand to. Use a different tool for different content types to get more detailed information.
4. Content Ideation 5. Competitive Research 6. Carry Out a Content Audit Take note of related topics, recent headlines, and questions people ask in search engines. See how you stand with your competitors and how they rank. Start with this and know when to post for the best levels of audience engagement. 7. Choose Your Social Media Channels Remember to pick only one or two platforms to focus on.
8. Monitor Trends 9. Identify the Stages of Production Something that you must continuously do on Social Media. Define each step of your content process before publishing. 10. Decide on A Publishing Schedule 11. Think About Having A Content Library Get a little help from your content audit and pick the best times for the best engagement levels. This is mainly for easy access and organization purposes. Having a dedicated space is always more efficient.
12. Make Last-Minute Changes and Publish Consider choosing a calendar with a scheduling function to automate your process. 13. Remember Evergreen Content 14. Don’t Forget Guest Content Remember to include timeless or none-date-specific content. Add content such as podcasts and collaboration posts to your calendar too.
The These are some simple yet highly useful insights that can help you revamp your strategy to make it more dynamic and streamlined, which are key characteristics in the constantlyevolving online space. Even if you ’ re confident in the approach that you have now, it won’t hurt to consider these points to further augment your efforts.
ConnectwithusEverywhere h: ttps://linktr.ee/drunkonsocial References "THE MAP TO CREATING YOUR OWN CONTENT CALENDAR" https://drunkonsocial.com/f/the-map-to-creating-your-owncontent-calendar "HOW TO CREATE A CONTENT CALENDAR: A GUIDE" https://www.semrush.com/blog/how-to-create-a-content-calendarsemrushchat/
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