32 Predictions for Social Media Marketing in 2023 by Drunk on Social

32 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2023

2022 is nearing its end, which only means that the next year is about to rear its head. The last 12 months could only be described as ‘chaotic’ for the major social platforms. TikTok continues to go up, while Meta proceeds to gradually stumble, and Twitter is everything but okay right now. With everything that’s going on, it gets difficult to predict what 2023 will have in store. Even so, that won’t stop us from trying!

What

The Crystal Ball Says… Whilenobodyknowsforsurewhat willhappen,we’vebeenprettyin tunewiththetrendsandlatest shifts,whichshouldbeenoughtoat leastcomeupwithsomesolid, prettyrealistic,andviablechanges thatareboundtocome.Let’sget straightintoit-summarizedstyle! (Causethiswouldbeonelonga** pieceifwegothrougheachin detail.)

It’sbeenroughforMarkZuckerberg’sstarchild,withthebigblue FlosingbothusersandaddollarsduetoApple’sATTupdateand thegrowingshadowcontinuouslycastbyTikTok.TikTokhas changedtheentiregameandhasmadeshort-formcontentthe preferredmediaformatofthemoment.Onthatnote,here’swhat wecanexpectwillcometoFacebook: MoreAI-RecommendedPosts FriendsandFamilyRedux AvatarIntegration ClicktoMessageAds PostsfromVR ARExperiences

Instagramfaredabitbetterthanitsparent,butit’sstillpretty confusedasitlookstocatchupwiththelatestconsumption habitsandtrends.Instagramisdesperatelytryingtofendoffthe competition,copyingTikTokwhereandwhenitcan;butcopying willgetthemonlysofar.Asfaraspredictionsgo,herearesome ofthethingsyoucanexpectfromtheGram:

MoreAI-Recommended Content-MoreReels Next-LevelIntegrations ARandMoreInteractiveAds LiveShopping

Rightnow,Twitteristhehardest turbulentthingsare.The‘ChiefT thingsplannedfortheplatform.U expectTwittertotakeamorefin y opposedtosimplyincreasingitsusercount.So,basedonwhat we’veseenfromMuskthusfar,herearethepredictions: Twitter BiggerSubscriptionPush AdditionalVerificationTicks VariableAlgorithms Trial&Error PaymentOpportunities LongerTweets

Pinteresthadanotherstableyear,thoughitseemstobeona moreupwardtrendnowthanwhentheyearstarted.Pinterest fluctuatedhighlyduringthepreandpost-COVIDtransitions, apparentlyreignitingitseCommercepushjustrecently.On thatnote,expectPinterestin2023to:

International Expansion RefinedSearchandDiscovery StreamlinedListingProcess ImprovedARCaptureand DisplayOptions Live-StreamShopping

LinkedInhada‘recordlevel’yearasitconstantlyachi timehighsinmostofitsmetricsthis2022.LinkedIns dippedintomorenon-professionalupdatesthistime, driftingslightlyawayfromitscorepurpose.Buthey, changewon’thurt.2023willlikelyhaveLinkedIncont buildonitseducationalcoursesanddataprovisionca

LinkedIn MoreDataInsightstoHelp GuideJobseekers ImprovedVideo ConnectionTools BiggerAudioFocus FeedPresentationUpdate

TikTok Themostpopularappofthemomentisalsosomewhatthemost controversial.Needlesstosay,TikTok’spopularityhas transcendedbothsocialandevenpoliticalsectors,soexpect 2023tobenolessofathrillingrunfortheplatform.Coulditbe bannedintheUS?Whoknows? Live-StreamCommerce andShops SeparationfromtheCCP NewCreatorPayments

Snapchatsloweddownitspaceduringthelatterpartsofthe year,butthathasn’tstoppeditfromcontinuingtobuilditsown nichesandmaintainingitscrownasthedefinitiveleaderofAR andVR.ThechallengeforSnapnowishowitcantransitionits focusfromyoungeruserstoappealingtomoremature audiences.

Snapchat

ARGlasses ExpandedSportsPush Video/BitmojiChat AvatarFashionandDigital Items

The Wrap Andthereyouhaveit!Abitlong-winded,butthoseare32 SocialMediapredictionsfor2023.Thesourcematerial discussesmoreoneachupdateindetail,sowe recommendgivingthatalookifyouwantthenitty-gritty. Atleastnowyouhaveanideaofwhatthemajor platformsarelookingtobuildonandwhichonesyou shouldfocusontomakethemostofthecomingyear. Goodluck! References: "32PREDICTIONSFORSOCIALMEDIAMARKETINGIN2023" "32PredictionsforSocialMediaMarketingin2023" https://drunkonsocialgodaddysitescom/f/32predictionsforsocialmediamarketingin2023 https://wwwsocialmediatodaycom/news/32predictionsforsocialmediamarketingin2023/635297/

Takingyourbusinesstonewlevelsthrusocialmedia 2022