2023 Planning Tips for Facebook

2023 2023

PPLANNINGTIPS LANNINGTIPS FFORFACEBOOK ORFACEBOOK

One of the oldest in the bunch, Facebook this year doesn’t look to be much different than the years prior. With such a generalistic model, one could argue that Facebook is actually more flexible than it is static. It doesn’t take much to make it big on Facebook, but it does require a lot of effort. Without further ado, let’s get to it then.

POSTING TIPS POSTING TIPS

Granted, Facebook fell off as the ‘Cool’ app years ago, but it still remains relevant to almost all audience segments and is still the most-accessed social platform in the world. Facebookcontinuestoaddmoreusersandexpanditsmarket reach.Regardlessoftheintention,everyonestillchecksinon Facebook almost daily to see what’s going on with family, friends, and other connections. Younger users might be spending more time on TikTok, but Facebook remains a criticalconsiderationformostbrands.Here’swhy...

THE ALGORITHM THE ALGORITHM

ThefirstthingtogetagrasponistheNewsFeedalgorithmandhowit amplifiescontentintheapp.Tothat,therearethreemainelements:

1) WHERE THE POST COMES FROM

Regularlylikingandcommentingonpostsfrom certainpageswillshowyoumorepostsfrom saidpages.Profilesandpagesyouregularly interactwithgetthesameeffect

2) WHEN IT WAS POSTED

TimelinesremainabigfactorinFacebook’sNews Feeds Initialpostresponseshaveamajorrolein determiningreach Tocapitalize,youneedtograbthe attentionoftheinitialengagers,whichrequiresyou toknowwhenyouraudienceisonline.

3) HOW LIKELY IT’LL DRIVE ENGAGEMENT

Facebook’salgorithmalsoworkstodetermineeach user ’sengagementhabits,optimizingitselftobest leanintotheirspecificbehaviors.Facebookwillalso estimatehowlongitthinksusersmightwatcha videoorhowlongtheymightengage,dependingon theposttype(iearticle,poll,etc)

Thealgorithmisalwaysbeingupdatedandcontinues toevolve;itiscurrentlyfocusedonaddingmoreAI recommendations.Metalookstohookintobroader consumptionhabits,thusalsofocusingonshort-form video,whichspellsmanyopportunitiestoimprove reach.Atthesametime,reportshavealsoshownthat Metaiscuttingbackondivisivepoliticalcontent, whichisaboonformarketersasitallowstheir contentabitofextraexposure.

It’s still a bit hazy how Meta classifies ‘value’. There's a 2019 analysis by Buffer, which should help clear the air a bit.

POSTING BEST POSTING BEST PRACTICES PRACTICES

Highlightedbyvariousstudies, shortertextdescriptionsgenerally workbetteronFacebook,withthe optimallengthbeing25–55 charactersforatypicalpost.Want tohaveaneasiertimesummarizing yourtext?ChatGPTcanhelpwith that.

IntermsofHashtaguse–noneed toreallyusethemonFacebook. Still,experimentswon’thurt.Ifthey workoutforyou,thengobananas; usethemasmuchasyoulike,so longasitgetsyousomethingfrom youraudience.Forposting frequency,wehavegoodol’ SproutSocialforthebestdaysand timestobepostingonFacebook. Whenitcomestoformats,video remainsthebest-performingpost type,withlivevideodrivingthe mostengagement.Ofcourse, postswithimageswilloutperform oneswithjustplaintext.Much likeInstagram,Facebookwilllean heavilyonthepropagationof Reelsuse,whichtiesingreatly withincreaseduseofitsAds Libraryforcompetitorresearch, whoarealsolikelytolookinto short-form.

ENGAGEMENT PROCESS ENGAGEMENT PROCESS

You must monitor your posts for comments and respond to users when you can. Establishing healthy customer relations can play a big role in building community and brand recognition, while comments also register in the News Feed algorithm as engagement, further boosting post reach. Facebook Groups are also big, so consider creating one so you can further build out your presence on the platformwhiletuningintorelatedchatter.

TheWrap

Thesenotesservemainlyaspointersandnotas‘definitive’rules.Youmightjust findthatyouraudiencerespondstotheoppositeofeverythingmentionedhere. That’sactuallythekeydriver–analyzeyouranalyticsandtrackyourperformance overtime ThetrickwithFacebookistobeontopofeverything,especiallythe elementsthatmeanthemostforyourbusiness GoodluckwithyourFacebook journeythisyear!

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