10 Best Practices in
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Among other prominent and popular social media platforms, Tik Tok is perhaps the youngest. However, age matters very little when it comes to digital fidelity. Despite its relative “youth”, Tik Tok has risen to prominence in record time and can keep up and even overtake other social media high-rollers. In the same fashion that video shorts, as introduced by previous fad hype trains such as Vine and Snapchat, Tik Tok swept the world by storm and is currently the most popular channel for all kinds of media content. Before we head into the actual practices, here are a few facts and figures to consider. These should provide you with the needed information to better assess the viability of choosing Tik Tok as your build-your-business platform: Founding: 2016 User Count: 1.1+ Billion Revenue: $34.3 Billion Per Annum
Strengths: Huge audience and far reach Advantages in localization Strong self-branding capabilities Pioneering Tik Tok Ads Open to all Setbacks: High saturation Popularity also causes it to be highly volatile
BEST PRACTICES
Set Your Identity
Tik Tok is naturally highly engaging and has the innate characteristic of being a tool for self-branding. YOU are what you sell on the platform and, as such, would greatly benefit if you’ve managed to give your content an identity successfully. People prefer authenticity, often siding more with what’s genuine over what’s viral and trendy. If you distinguish yourself from the million other creators on the platform, then virality is sure to follow.
Unlike other platforms that require due diligence prior to use (YouTube for example), Tik Tok encourages immersion to better familiarize yourself with its environment. You also get to have a deeper understanding and appreciation of its dynamics and community. Not only will you be more aware of its features the more you explore, but along the way, you’ll also be coming across all kinds of content from which you can take inspiration. At least in Tik Tok’s case, you can safely assume that curiosity is indeed the mother of invention.
Adapt To Trends
Explore The Platform
Make no mistake, while distinction will get you noticed, virality is the name of the Tik Tok game. Of all the aspects, identifying and hopping on trends is probably the most technical that you will need to get to make the most of the platform. Remember the bit about immersion and exploration? Yeah, you’ll need to get into that at this point because you’ll need to do what most others are doing, albeit adding your own personal flare. This entails doing research on an almost daily basis and really calls for creative juices to come up with unique, relevant content.
Make it a point that whatever it is you’re delivering on the platform, make it so that your content “speaks” to people. In other words, your content should elicit emotions from viewers, encouraging them to share and want more.
Be Empathic
BEST PRACTICES
Create Content That’s ValueAdded
Watching Tik Tok is entertaining; let’s get that out of the way. But, beyond entertainment, which in itself is already added value, Titk Toks that offer more certainly reap better rewards. Educational Tik Toks that include tutorials, life hacks, recipes, or anything else that teaches or shows you how to do something have proven to be very popular.
Very seldom would you be able to casually interact with big brands on social media, let alone nab a sponsorship or collaboration with them simply by creating short videos. Tik Tok has become so huge that even major brand titles make use of it to further their marketing. Use this fact to your advantage and work on creating content that advertises you and your partner’s product or service. Not only that, but the platform also makes it easier to team or partner up with influencers and other content creators, having the potential to boost the popularity and rating of all parties involved significantly. The best thing about collaborations on the platform is that it’s set up in such a way that it makes it easier for you to find brands and creators that would like to team up.
Post Often
Take Advantage of Collaborations
Contrary to the issue of over-posting on other platforms, Tik Tok actually incentivizes you to post regularly. This doesn’t mean that you should go overboard, but that you have to be active when creating and dishing out QUALITY content. Some of the best Tik Tok influencers produce as many as 5 videos a day. Here, it’s both quality and quantity.
BEST PRACTICES
Engage With A Series
There’s just something about a video series that keeps people hooked. Just look at YouTube and Netflix. Creating a series of content is a surefire way to maintain relevance and hype when keeping viewers engaged and thirsting for more. At times, it can also function as a buffer, providing your audience with more for less of your time. For example, you shoot a series of three connected videos within a day but release them a day at a time. Loyal followers would most likely get the cliffhanger and will actively await further entries despite there being no confirmation of follow-up content.
See what we did there? It’s no surprise that the hashtag is one of the most popular elements for achieving virality on social media. To keep things fresh and trendy, always use relevant hashtags and maybe even incorporate certain challenges in your videos. You can start a challenge or perhaps partake in existing ones. Whatever you choose, it’s all about making a statement. #ChallengeAccepted.
Keep It Real
#Challenge #Viral
The title says it all. Never post content simply for the sake of posting or so that you can stay on schedule. Keep it genuine. Keep it authentic. If you’re suffering from burnout or a creative block, it’d simply be best to let your followers know rather than pump out forced and presumptuous content. Honesty is always appreciated and will likely increase your fanbase even if you decide to go on a quick hiatus. Loyalty. Hustle. Respect - valuable principles for rappers as they are for followers and fellow content creators.
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References:
"The 7 Best TikTok Marketing Tips For Creators" https://insense.pro/blog/the-7-best-tiktok-marketing-tips-for-creators-make-videos-that-standout “Tik Tok Statistics - Everything You Need To Know (2021)” https://wallaroomedia.com/blog/social-media/tiktokstatistics/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now %20(February%202021)
Taking your business to new levels thru social media
2022