Decoding The Secret of The Missing Link
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Founding: 2002 User Count: 810 Million Revenue: $10 Billion Per Annum
It’s funny how most people would say that LinkedIn looks a lot like Facebook without knowing that the former was already around 2 years before Facebook even launched. While both platforms sport similar User Integrated layouts, the younger generation is likely more drawn to the big blue ‘F’ due to its higher association with social media. However, seasoned professionals and veteran internet users will not deny LinkedIn’s foundational strength in bringing people of relevant social networks together. You can find a career on LinkedIn or, better yet, start one. Before we head into the actual practices, here are a few facts and figures to keep in mind. These should provide you with the needed information to better assess the viability of choosing LinkedIn as your build-your-business platform: Founding: 2002 User Count: 810 Million Revenue: $10 Billion Per Annum
Strengths: High credibility and host to numerous professional accounts Strong data analytics Backed by Microsoft Deep ads system Excels in brand promotion Setbacks: Alleged data privacy breaches in the past Overshadowed by Facebook
BEST PRACTICES 1
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Capitalize on Industry Trends and Thought-Leadership Content
There’s no hiding the fact that LinkedIn plays host to hundreds of millions of professionals. While this can seem challenging, especially when you’re just establishing yourself, it can also play to your advantage as there will be a plethora of trends and information that you can use to fuel your content. Better engage and connect with your target audience by posting about current market trends. You can also back this up by giving your own take on current news and happenings, painting the image of a leader and not just a salesman for would-be followers.
KNOW THESE LINKEDIN BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
Optimize and Fill-Out Your Profile
On this platform, you’d want to look as professional as you can. This entails filling out every detail and section with information supporting your professional background, including any technical, educational or financial expertise. We don’t mean for you to sound like a braggart, only that you should appear with an air of credibility and standing. Use keywords on your descriptions and titles, and be sure to supply the correct contact information, since it’s better to have your profile set to ‘public.’ Maximize visibility by selecting the appropriate display options.
3 Maintain Visual Consistency Tying in with optimizing your account; now that you have your details up, it’s time to show visitors that you can walk the walk, just as much as you can talk the talk. Gather some of your best works, those relevant to your current business venture, of course, and put them up for display on your profile. Not only does this help you build a more solid background, but it also increases engagement as those interested in your work would surely reach out to you, or at the very least, recommend you to their fellows.
KNOW THESE LINKEDIN BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
BEST PRACTICES
4 Build Strong Showcase Pages While you’ll have a separate company profile, a showcase page functions as a digital brochure it’ll show visitors your unique offers. These serve as great opportunities to highlight your products and services, and engage targeted audiences without them interacting with your entire brand. 5
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Revel In LinkedIn’s Ad System
LinkedIn is rather immersive when it comes to advertising. Over other platforms, their ad system has deeper dynamics and offers you more options in terms of objective, formatting, and placement. Ads are great engagement tools and a staple for almost any online enterprise. LinkedIn’s ad system is so diverse that it warrants its article to be discussed in-depth. This article provides a good overview.
Find Your Niche Market
Before simply just diving on into the playing field, it’d be best to pause and contemplate on who your intended audience is. If you can find your niche before establishing your company page, then engagement, lead generation, and conversion will all easily follow. After all, success comes quickly to those who attract like-minded individuals.
BEST PRACTICES
KNOW THESE LINKEDIN BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
7 Study Competitors They say that you should keep your friends close and your enemies closer. This saying is all too true, especially when trying to get ahead on social media. LinkedIn rewards those who do their homework, and the ability to visit and check out other company pages makes the endeavor simpler and more accessible. Research what similar businesses are doing and see what strategies they use. Perhaps you can learn a thing or two, eh? To sum it up, here is a rare scenario where “stalking” might just pay off.
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Develop Progressive and Sustainable Posting Habits
On this platform, you’d want to look as professional as you can. This entails filling out every detail and section with information supporting your professional background, including any technical, educational or financial expertise. We don’t mean for you to sound like a braggart, only that you should appear with an air of credibility and standing. Use keywords on your descriptions and titles, and be sure to supply the correct contact information, since it’s better to have your profile set to ‘public.’ Maximize visibility by selecting the appropriate display options.
BEST PRACTICES
KNOW THESE LINKEDIN BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
9 Strong Use Photos and Videos In this modern age, visuals are all the rage. While that first sentence wasn’t intended to rhyme, it serves as a satirical line that means that people care more about seeing photos and videos. Besides the decline in attention spans, visuals are simply more engaging and serve as better means to convey messages or even tell stories. The best part about this is that you can combine other platforms, for instance, YouTube, to maximize the impact of visual content. 10 The Big Bad LinkedIn Analytics
Big social media platforms love analytics, and you should, too. Analytics help plays a big part when it comes to gauging growth and progress. With many variables pertaining to user activity, behavior, engagement, analytics help supply you with much-needed data to better refine whatever strategies you currently have in place. In this regard, it really is all about the numbers. Say you decided to segment your customer profiles based on their demographic information; if analytics reveal that 2,000 people who work in media and 1,000 who are in healthcare follow you, then it might be best to reorient your marketing efforts to accommodate the group with the higher count better .
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References: “The Quick Guide To LinkedIn Marketing: 9 Best Practices” https://buffer.com/library/linkedin-marketing/#3-use-images-and-videos “LinkedIn Best Practices For Marketers: 20 Actionable Tips” https://uhurunetwork.com/linkedin-best-practices/ “The Complete Guide To LinkedIn Ads in 2022” https://blog.hootsuite.com/linkedin-ads-guide/ "LinkedIN SWOT Analysis" https://www.mbaskool.com/brandguide/media-and-entertainment/1232-linkedin.html
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2022