SOCIAL MEDIA CHEAT SHEET for biz owners + bloggers
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Filling up a social media calendar is more challenging than it sounds. While some people run into the purely psychological issue of posting too much, some occasionally deal with the more valid concern of not posting enough. With that being said, if you’re looking for content ideas to help forward your plans, then this quick update might just be the kind of news you’d like to hear.
Knowing what type of posts better resonates with your audience can have a huge impact on your performance numbers. This is also the reason why a team from 'Conversion Minded' shared their success tips in the form of an infographic. It’s pretty simple and self-explanatory if you look at it closely.
WHAT TO POST - 24 DAYS OF CONTENT INSPIRATIONAL QUOTES
YOUR BLOG POSTS
QUICK TIP OF THE DAY
Create your own or post other popular ones
Your own content is the best way to grow your following
Create themes around it is to get more done
TUTORIALS
CHALLENGES
CUSTOMER SURVEYS
Show readers how to do something that will help them
Give people tasks to achieve something specific for their biz
Ask your traders questions about theirs or yours
OLD POPULAR CONTENT
WEBINAR TRAININGS
EPIC CONTENT
Repost popular content with new images
Promote an information-packed webinar
Take a popular topic and write a long detailed post on it
ANNOUNCEMENTS Let readers know about upcoming events or specials
PROMOTE YOUR SERVICES Give your media followers bundled packages to buy
PRINTABLE FREEBIE Create a checklist or cheat sheet readers can download
WHAT TO POST - 24 DAYS OF CONTENT ASK QUESTIONS
SOCIAL-ONLY PROMOS
CASE STUDIES
Ask readers questions related to their biz/blog
Offer exclusive discounts only for your social followers
Share your own personal stories or clients stories
ANSWER FAQS
FAVORITE HACKS + TOOLS
SHORT VIDEOS
Answer common questions your readers have
Show the resources and tools you use in your biz
Share a short YouTube video with a quick tip
FREE E-COURSE
BEHIND THE SCENES
WEEKLY ROUNDUP
Let people opt-in to an email course to help build your list
Show images of your workspace and new projects
Share a list of your favorite industry posts each week
CONTESTS + GIVEAWAYS Give away prizes in exchange for emails, likes/follows
HOLIDAY SPECIALS Celebrate holidays with special themes, graphics and posts
ENCOURAGEMENT Give positive words of encouragement for followers
We don’t really have to go in-depth on all 24 items, not that there’s even much depth to cover, so we’ll instead go over points that are well worth highlighting.
Let’s begin with Inspirational Quotes. Inspirational Quotes seem to be a major element in any social media endeavor. Their timeless and highly inspirational nature makes them suitable for almost any application. In the end, Inspirational Quotes make for really good engagement engines. Next up we have Blog Posts. While the idea of creating blog posts might sound a bit outdated, it’s actually a very nuanced strategy and often generates higher referral traffic thanks to its appeal to modern user behaviors and trends. People love brands that publish content about themselves and are generally more authentic and ‘true’.
Challenges are very trendy right now. Besides being good for engagement, challenges are great at drawing attention and have a tendency to go viral. TikTok challenges, for example, do a very good job of getting people to join in. Applying the same principles to challenges for marketing use would potentially yield some crazy numbers. Rarely would you see Case Studies used outside of academic and research purposes. What’s more impressive here is that Case Studies are apparently a good draw on social media, acting as a transparency window of sorts that gives users more insight into your brand’s offers through reviews and customer stories. Lastly, no sane social media entity would leave out Video as part of their overall content strategy. Video is the most preferred, and currently most consumed, type of media, making it one of the farthest-reaching and most relatable mediums at present. TikToks, Reels, Shorts, and Snaps are all seeing positive increases within the last two years.
The Wrap These are but 5 of the 24 mentioned content ideas on the infographic. However, they’re also five of the most notable ones to further expound on besides the context of the available information. Earlier we mentioned psychologically imposed barriers because there’s no such thing as “Overposting”. While you can over saturate your audience if you post without purpose, continuously posting genuine ideas often leads to more positive outcomes, contrary to popular belief. That’s pretty much all that there is to it with this news. You now have a guide, so the next best thing to do is plan out and execute your next moves.
Connect with us Everywhere: https://linktr.ee/drunkonsocial References: "24 Types of Posts To Share with Followers" https://drunkonsocial.com/f/24-types-of-posts-to-share-with-followers "Social Media Content Calendar: 24 Types of Post to Share With Your Followers [Infographic]" https://www.socialmediatoday.com/news/social-media-content-calendar-24-types-of-post-to-sharewith-your-follower/619173/
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2022