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Real Estate Professionals On YouTube Sign up for our Bottoms Up! Newsletter http://bit.ly/signupbottomsupnewsletter
RE Professionals To Keep An Eye Out For Inadvertently, social media has provided all of us with new opportunities and ways to connect, find and share information, explore, and even establish new practices for use in daily living, education, commerce, and much more. Technological advancement has allowed us to greatly expand our capacities beyond just reallife applications - even traditional, multi-billion dollar enterprises are now expanding digitally, realizing the vast potential that lies in building virtual worlds and facilitating new ways for producers and consumers to behave and interact.
True enough, the term ‘Influencer’ no longer just applies to people who have very large audiences on social networks, but now covers professionals, artists, and even brands that are able to use social media to build huge networks and drive traffic to their respective profiles/accounts. On that note, a lot of insights can be had by simply taking note of and following the example of a couple of notable people on the various major social platforms.
If you have plans on focusing on specific platforms to build your brand and audience on, then refer to the following quick-guides to help formulate more comprehensive strategies and approaches.
YouTube Considered the King of video, YouTube is a great platform choice if you love making videos. Given its impressive suite of management and analytics tools, YouTube offers an optimal mix of monetization, reach, and versatility, making it one of the more ideal platforms to gun for. However, such benefits also make it one of the more difficult ones to start and compete in.
1
Tristan Ahumada
Tristan has a new, fast-growing channel on YouTube, but his relative freshness on the scene is backed up by extensive experience in real estate itself. CEO of Tristan and Associates and founder of ‘A Brilliant Tribe’ and 'Drunk on Social', Tristan is considered by other industry hotshots as being ‘The People’s Choice’, bringing values and professionalism to the table. Channel: https://www.youtube.com/c/TristanAhumada
2
Brad McCallum
Brad McCallum is a Calgary-based realtor who always has absolutely spiffy hair in his videos. If you’re a seasoned real estate person, then you’ll enjoy Brad’s content as he focuses on a theme that supposedly teaches both buyers and sellers to transact with the best prices. Brad features versatile price ranges for budget and big-time spenders alike, making his channel highly flexible and agreeable to a range of audiences. Channel: https://www.youtube.com/c/BradMcCallumCalgaryRealtor/featured
3
Ken Pozek
Ken is another growing channel and is a realtor based in Orlando. His content revolves around helping people better understand the fundamentals of real estate, throwing in a couple of topics about Orlandean theme parks and life. Ken has a certain charming demeanor that makes him easy to listen to and fun to watch.
Channel: https://www.youtube.com/c/KenPozekTV/featured
4
Ryan Serhant
Ryan Serhant, as per his channel BIO, is a known real estate mogul, producer, and TV personality. He has over a million subscribers on YouTube and his channel features a range of content from multi-million dollar estate tours, to blog Q & As, to skits. Ryan is a high-profile all-arounder with some dashing looks. Channel: https://www.youtube.com/c/RyanSerhant/featured
5
Graham Stephan
Graham Stephan has grown to an impressive channel with more than 3 million subscribers. He is one of the prominent real estate agents on the platform and his specific focus is helping people who are considering getting into the business. Also, the guy loves cars, so his videos often include a couple of nice-looking rides too.
Channel: https://www.youtube.com/c/GrahamStephan/featured
6
Grant Cardone
Grant Cardone is a big-shot businessman even beyond his channel. He is an 8x best-selling author for business books, and not to mention is CEO of several private companies! A real estate investor, Grant travels the world and consults with Fortune 500 companies, SMBs, sole proprietors and more on the topic of business expansion. His channel combines podcast-style presentations coupled with Ted-X Talk production and visuals. Channel: https://www.youtube.com/user/GrantCardone/featured
7
Enes Yilmazer
On his YouTube BIO, Enes says that he’s a YouTuber living in LA. While that’s partly true, Enes isn’t a complete greenhorn when it comes to real estate. His videos showcase touring grandiose mansions that often have ridiculous price tags. The format works, and his content is the type you’d enjoy binging for hours on end.
Channel: https://www.youtube.com/c/EnesYilmazer
8
Max Maxwell
Max Maxwell has a growing YouTube presence. Known as a serial entrepreneur and real estate investor, Max’s YouTube content mainly consists of facts and tips videos, aimed towards an audience that’s relatively new to the whole real estate landscape, providing them with a couple of system ‘hacks’ to make the journey to success a bit easier. Channel: https://www.youtube.com/c/MaxMaxwellYT
9
Loida Velasquez
Loida is among the few on this list under 100k subscribers, but don’t let that fool you. Loida is just as qualified and as well-equipped as the other big-shots with higher ranking. Calling herself a real estate ‘hustler’, Loida supplies her viewers with creative and quirky videos that combine property touring, demo workshops, and vlog-style content that both inform and entertain. Channel: https://www.youtube.com/c/LoidaVelasquez
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Jennifer Bergman Jennifer is one of the newer players on the scene. Starting her YouTube real estate career just last year, Jen was able to rack up more than 10k subscribers primarily with her tutorial and how to vids.
Channel: https://www.youtube.com/c/JenniferBergman/featured
TAKEAWAY It’s important to take note of content production when analyzing the various YouTube elements. While each of these creators/influencers are masters of their specific trade, the tidbits and details they put into presentation help significantly increase both appeal and viewer retention. While there are a ton of other things to consider if you plan on establishing a YouTube real estate presence, these are some of the best examples to learn from and will no doubt improve your chances of landing early success on the platform.
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References: "Top 6 Real Estate YouTube Channels You should Follow in 2022" https://www.graana.com/blog/real-estate-youtube-channels/
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