TOP
10
Influencers in Real Estate Sign up for our Bottoms Up! Newsletter http://bit.ly/signupbottomsupnewsletter
TIK TOK
The definitive app of the moment, Tik Tok is where you want to be if you want to get in on trends and try your hand at virality. Despite its focus on short-form content, Tik Tok has surprisingly integrated well with marketers and advertisers who are looking to sell their products, including Real Estate. Pretty exciting, right? Tik Tok’s algorithms are very good at feeding people content that they’d likely be interested in, making it an effective platform for agents who are looking to reach a wider audience online and increase their organic traffic.
Jeff 1 Pfitzer Jeff has a growing Tik Tok presence and is a rather witty guy when it comes to his content. The main draw for Jeff are his quick, informative, and up-todate videos that share the most recent developments on social media Follow: https://www.tiktok.com/@jeffpfitzer
Tristan 2 Ahumada Tristan is a Fortune 500 consultant who’s currently growing his Tik Tok account. He mainly uploads informative ‘hacks-style’ Real Estate videos and motivational clips that can turn around the gloomiest of days. Follow: https://www.tiktok.com/@tristan.ahumada
Daniel 3 Heider Daniel Heider and his team are among the Tik Tok Real Estate big-shots and excel at providing you with luxurious, over-the-top clips that feature grandiose mansions, interiors, and pretty much any other piece of property that’ll likely have you dropping your jaws. Follow: https://www.tiktok.com/@heider_realestate
Zachary 4 Loft Zachary has a sizable following of 1.6 million and his content is pretty darn funny. Zach combines humor and effective knowledge on current trends to deliver enjoyable content about Real Estate, his life, or just his attempts at a couple of viral challenges. Follow: https://www.tiktok.com/@zacharyloft
Glennda 5 Baker Glennda Baker certainly has an air of glam around her. Glennda is a high-profile Realtor that always brings her A-game into each upload. Her star-like demeanor and incredibly consistent format makes it an absolute pleasure to watch her content, which could be a rabbit hole all on its own.
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Follow: https://www.tiktok.com/@glenndabaker
6 Nate Fain With a description that reads ‘Honest Mortgage Tips That Will Save You Dollars’, Nate’s Tik Tok is as direct as he is natural in front of a camera. Nate’s content is simple and highly relatable, making him appealing to those who really want to save on certain Real Estate costs.
Follow: https://www.tiktok.com/@themortgagecreator
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Rebecca Richardson
Rebecca is like Nate Fain in that she mainly tackles mortgagerelated topics. Her content format reminds you of Glennda’s in terms of consistency, but her delivery and style radiate a different dynamic. Follow: https://www.tiktok.com/@the.mortgage.mentor
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Ryan Serhant
Ryan Serhant has quite the name when it comes to online Real Estate. The debonair Real Estate mogul presents you with a wide range of content that covers his skills, life, industry, and more. Ryan’s charisma will certainly push you to explore what could be found on his account. Follow: https://www.tiktok.com/@ryanserhant
9
Lana Rodriguez
Lana’s Tik Tok is like an extension of herself. Nearing 50k followers, Lana utilizes a combination of vlog and tipsstyle content, giving viewers a taste of Lana’s appreciation for her life and her career. If you were looking for a female Real Estate Tik Toker who just screamed ‘Power To You!’, then Lana’s your gal! Follow: https://www.tiktok.com/@thelanarodriguez
CC 10 Underwood CC reminds you of that one crazy and adventurous aunt that can be found in nearly every family, combining a bit of humor and experience to bring you content that blends old and new school practices. CC uses a tips-style content format, but presents it in such a way that her content directly gives you the answer instead of having you figure it out yourself, which can really be helpful for younger, less experienced players. Follow: https://www.tiktok.com/@ccunderwood904
TAKEAWAY Tik Tok is incredibly popular, no doubt about it, but it’s not exactly the best place for ads. What makes TikTok unique is its core culture and highly participatory nature; if you personalize your content, then chances are that you’ll see quicker success once you establish your niche. Even if you’re a complete TikTok newbie, you can see good results from the start if you at least have your general approach mastered, which is why it’s easier for Real eEtate veterans to translate their methods into an effective Tik Tok approach. Make sure to keep your sound up! You don’t have to talk, but the Tik Tok audience are more fond of clips that have audio and feature trending songs or recordings. It’s not as complex as other platforms, but your ability to ‘connect’ with your audience is what’ll ultimately dictate your account’s success. Use these influencers as templates to base your approach on.
Follow us on Tik Tok: https://www.tiktok.com/@dosdrunkonsocial Connect with Us Everywhere: https://linktr.ee/drunkonsocial
References: "5 Best Real Estate TikTok Accounts to Follow in 2022" https://www.vaned.com/blog/best-real-estate-tiktok-accounts/
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2022