ASID California North Spring 2016

SFDESIGN

CALIFORNIA NORTH CHAPTER MAGAZINE VOLUME I SPRING 2016

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AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

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Revere it. Play it. Listen to it.

S O O T H E Y O U R S O U L W I T H I T.

Pres ent ing t he f irst hig h-res olut ion player piano wor t hy of t he re vere d Steinway & S ons name.

T h e S t e i n w a y S p i r i o i s a m a s t e r p i e c e o f a r t i s t r y, c r a f t s m a n s h i p a n d e n g i n e e r i n g t h a t d e l i v e r s a l l t h e n u a n c e a n d p a s s i o n o f l i v e p e r f o r m a n c e s b y t o d a y ’s m o s t r e n o w n e d m u s i c i a n s f r o m c l a s s i c a l to jazz to ro ck. STEINWAYSANFRANCISCO.COM/SPIRIO

STEINWAY PIANO GALLERY 6 4 7 M i s s i o n S t r e e t, S a n F r a n c i s c o , C A 9 4 1 0 5 T E L . ( 4 1 5 ) 5 4 3 - 1 8 8 8 s t e i n way s a n f r a n c i s c o . c o m

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AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

ASID CA NORTH CHAPTER OFFICE 2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 administrator@can.asid.org asidcalnorth.com | designfinder.com

ASID NATIONAL 718 7th Street NW, 4th Floor Washington, DC 20001 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) asid@asid.org | www.asid.org

EDITORIAL STAFF Editor And Communications Director:

Katherine Tincher, Allied ASID Contributors:

Norma Ryles, Allied ASID Christopher Shields, Allied ASID Art Director:

Laura Shine Lee

CHAPTER ADMINISTRATOR Tara Kheiri. 415.626.2743

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PUBLISHING STAFF Sales Rep: Mike Watt 972.989.2208 SFDesign Magazine is published quarterly for the ASID CA North Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the SFDesign magazine are controlled and owned by the CA North Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA North Chapter of ASID.

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California North Chapter News 4 President’s Message

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Go Gold Go Bold Holiday Party

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Gordon Huether | Art Matters

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You Graduated, Now What?!

Chris M. Shields, ASID

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SPRING 2016

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Index Of Advertisers 23

AGA John Oriental Rugs

21 California Homes Magazine 13 Ceramic Tile Design 23

Chateau Sonoma

8 Dawson Custom Workroom 9 Ferguson Enterprises 5 FM Distributing 24 Intertile Distributors 9 McCutcheon Construction 13 Rebarts Interiors 23 Shades of Marin 2 Steinway Piano Gallery 17 The Bath & Beyond 17 Tileshop 13 Tulip Hardwood Floors

Chapter Briefs

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One Voice | Town Hall Cocktails

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Calendar

ON THE COVER: ARTWORK BY GORDON HUETHER “Großer Struwwelpeter” from the “Heimat Series”, 2011 48”W x 60”H x 3”D, Printed Canvas, Acrylic and Paint ASID Industry Partner Gordon Huether Studio, Napa, CA

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AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH ASID CA NORTH CHAPTER OFFICE

President’s Message

he ASID CA North Board of Directors ended 2015 with a fabulous Holiday Party for our members! Thanks to Drew Altizer Photography, the photos in this issue of SF Design are to celebrate all the members and colleagues of ASID. Thanks to Coup D’Etat, who provided the San Francisco venue and Macadamia Catering while party goers engaged in a golden celebration that was bold enough to be different.

The Board started 2016 with a refreshing Napa Valley weekend retreat! Words cannot express my sincere gratitude to Brian Woolery at Silver Trident Winery, who opened up a beautiful showroom to the Board for an all-day planning meeting. The hospitality was fabulous, to say the least!! Silver Trident Winery in Yountville, CA welcomes ASID members with their clients to use its conference room, and enjoy its wines in the Tasting Room, a showroom for Ralph Lauren Home. We also connected with our wonderful ASID IP’s in the Napa Valley area: Gordon Heuther Studio + Gallery and Chateau Sonoma.

January 2016, our ASID Industry partner Sherwin-Williams has rolled out its color mix. When Alabaster (SW 7008), Sherwin-Williams 2016 Color of the Year, sees its way into home offices, entryways, and bedrooms, everyone will encounter mindfulness and become unafraid - no matter what happens.

Stay tune for an upcoming CEU and learn more about the SW colors. Save the date for April 6, 2016, “The White Party.”

February 2016, Cathleen Gouveia, President-Elect, continues to support legislation that protects designers’ interests. As we build relationships with elected officials in Sacramento and Washington D.C., we would love to hear your personal case studies.

Spring is right around the corner! The focus of this season will be to engage and network with membership, Industry Partners (IPs), student mentorships and a membership campaign to recruit new members and IP’s.

We want to plug SF Design readers into the industry trends you witness.

Please submit any article suggestions, to Katherine Tincher, ASID Ca North Communications Director.

Norma Ryles, Allied ASID

2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 administrator@can.asid.org asidcalnorth.com | designfinder.com

BOARD OF DIRECTORS President Norma Ryles, Allied ASID 510.754.4050 President@can.asid.org President Elect Cathleen Gouveia, Allied ASID 415.203.8663 President-elect@can.asid.org Financial Director Rosann Allenburg, Industry Partner 510.243.5595 adam@fox-marble.com Communications Director Katherine Tincher, Allied ASID 415.494.7076 kat@katherinetincher.com Membership Director Vacant Professional Development Director Piat Orendain, Industry Partner 408.691.4148 Piat.Orendain@CambriaUSA.com At-Large Director Marlene Farrell, ASID 925.279.4396 mfarrelldesign@sbcglobal.net Student Representative Vacant Emerging Professionals Christopher Shields, Allied ASID 415.577.1924 chris.m.shields@gmail.com Chapter Administrator Tara Kheiri.

415.626.2743 administrator@can.asid.org

ASID CA North Chapter President 2015 | 2016

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CALACATTA: & Cladding Wall Cladding: Flooring IRON COPPER (Iron Collection) PULPIS: designed Panel

by Ricardo Rossi architect.

(Classtone Collection)

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www.neolith.com

Extraordinary Extr aordinary Sur Surface face urniture.

Interior Interior and e exterior xterior applications: applications: o Fl Flooring Flooring,, Cladding Cladding,, C Countertops, ountertops, F Furniture. xposure.

Resistant R esistant tto o stains, stains, scr scratches, atches, chemic chemicals, als, e extreme xtreme ttemperatures emperatures and UV ee exposure.

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Maximum fformat, ormat, minimum thickness, Design, Durability, Versatility, Sustainability.

De sign, Dur ability, V ersatility, Sus tainability.

415 767 4600 w www.fmdistributing.com ww.fmdistributing.com 1315 Arms Armstrong trong A Avenue. venue. San Francisco, Francisco, CA CA 94124

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holiday party

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and thank you for being a part:

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t:

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gordon huether

art matters Sitting at his father’s kitchen table, creating a stained glass window, 17-year old Gordon Huether made a life decision: he wanted to honor the spirit of humanity by bringing beauty and meaning into the world through art. In 1987 he founded his Studio in Napa, California.

Almost 30 years later he continues to fulfill his mission, creating art for every conceivable kind of building, home and landscape.

Huether’s artistic career began with the exploration of glass: studying the interplay between light and color and the artistic possibilities of refraction and reflection. Other media followed, moving between highly refined, elegant materials like polished aluminum and dichroic glass to gritty, repurposed and salvaged materials like rusted steel and weathered wood. Materials used for a project – whether it be a fine art piece, a private commission, or a public art piece - are dictated by the story to be told. The over-riding goal for any project is about shaping a story and expressing an idea, not just about creating an object of beauty.

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Privately commissioned work and public art are not about Gordon as an artist, but about the space and the people who use that space. The outcome is always an artwork that is new and unexpected, and uniquely cohesive to its surroundings.

With each new project, Gordon Huether and his Studio Team are committed to the highest quality standards. His team of skilled professionals is internationally recognized for their innovative approach and creative craftsmanship in all areas of glass fabrication, welding and metal working.

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art matters

continued

Large-scale, site-specific work has long been Huether’s focus before he discovered the intriguing variety of the scale, scope and approach of private commissions and fine art. With his fine art Huether has free reign and the work oftentimes addresses very personal matters.

Privately commissioned projects foster an intimate, yet collaborative dynamic. Relationships and collaboration are as important to the artist as his work. “The bond I build with commissioning clients, designers, architects or fine art collectors often develop into valued friendships”.

For the Heimat Series (on the cover) Huether used materials and imagery of a personal nature. Born to German immigrant parents, the artist has maintained and is influenced by strong ties to his ancestral country. The characters - from a German fairy tale read to him as a child - cavort across pages from letters written and illustrated by Huether’s great-grandfather.

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T

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Blinds • Shades • Shutters • Draperies • Roman Shades

F l o o r s

REAL WOOD FLOORING Custom Flooring for over 25 years 305 Cutting Blvd. n Richmond, CA 94804 510.558.2030 www.tulipfloors.com

1352 Broadway, Burlingame, CA 94010 650-348-1268

Window Fashions Gallery

INDUSTRY PARTNER

990 Industrial Rd., Ste 106, San Carlos, CA 650-508-8518 www.rebarts.com www.rebartsinteriors.com © 2009 Hunter Douglas. ® Registered trademark of Hunter Douglas.

13596

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you graduated

emer

ionals

prof ging ess

part 1

growing your career through networking - 14 - VOLUME I SPRING 2016 | CA NORTH CHAPTER

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! ? t a wno wh congratulations!

Since you have found your way to the Emerging Professionals section of SFDesign, I’ll assume one or two things about you: one, you are a relatively new interior design graduate early in your career, or two, you are actively evolving your career as an interior designer regardless of how long it has been since you started out. In some ways we are all “Emerging Professionals” since we continue to grow and pursue new ideas and opportunities throughout our career. Does the “emerging” ever end? Well, I think you’ll find the very reason why the world of interior design is so exciting is directly related to the many opportunities for growth available.

My name is Chris, and I am the Owner and Principal at Chris M. Shields Interior Design, a residential interior design firm based in San Francisco, California. I have the privilege of writing this article and serving as your Emerging Professionals chairperson for the California North chapter of the ASID for the 2015/2016 season. We might have already met as my career has grown and evolved since graduating from design school. From 2006 until the present, I have had the opportunity to work in various roles for some successful design firms, and I was a sales representative at the iconic Kneedler Fauchere showroom here in San Francisco for four years. In 2014, I made the decision to start my own business and I haven’t looked back since.

here’s my first tip on how to start making networking more effective for you!

Over the next four issues of Design SF, I’ll share some effective tips and lessons I’ve learned while growing my career within the firms I’ve worked for as well as when I started pounding the pavement as I started my own design business. It all starts with creating some new habits.

As Stephen R. Covey discusses in his book, “The Seven Habits of Highly Effective People,” a habit is the intersection of knowledge, skills and desire (Covey, p 47). Can you guess the area where all the work really comes from? Taking your career into your own hands and nurturing your desire can be the most difficult step. But consider this… think of all the effort (and financial investment) you have already put into your design education. I bet you can let that light your fire and motivate you throughout your career. You have a lot to offer to the people you around you… and there are benefits awaiting you!

Here is the knowledge you need to develop your networking skills.

Through networking you are building relationships, and it is perfectly acceptable if these relationships become friendships. Wouldn’t it be great if all of your friends were engaged in your career, listening and always going to bat for you when opportunities present themselves? Who doesn’t want to help a friend? Through networking this is possible, and that is why I am going to start with one of the last steps in the networking process to help make this an effective strategy for you.

1. it’s all about the follow through and follow up: While this is the last step in the process, it is often the step everyone neglects. While you are networking, it is common that needs are discovered and you can fulfill that need. Follow-up, give the information, make the introduction and live up to the commitment you made. Use email to document your fulfillment… then it’s up to the receiver to act on it. Furthermore, always set your next meeting to network before your current session ends.

Building relationships takes time, exposure and repetition. Payoffs occur over time, so scheduling follow up meetings is your investment in the process. You can’t expect the person you are networking with to remember you and your goals if you only meet once or infrequently. You’ll have to judge the frequency of your get togethers, but I’d recommend meeting at least once every couple of months.

In the next issue we’ll explore creating professional and authentic networking conversations.

thanks for reading!

Christopher Shields, Allied ASID Emerging Professionals Director - 15 - VOLUME I SPRING 2016 | CA NORTH CHAPTER

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Chapter Briefs Hello and thank you for being a part of ASID! Our chapter board is getting into full swing, and I’d like to take this opportunity to invite you to contribute to this publication. We are planning on expanding our content to include design business related articles to help you further your career and/or company and get the most out of your membership. In this issue you’ll find the first installment of our networking series composed by the fabulous Christopher Shields, our Emerging Professionals Director. This is also the first issue that includes a calendar of events and information on CEU’s so you can stay in the know.

We welcome any contributors! If you are an expert in your field or have a topic you would like to explore, please be in touch. The next big series we are beginning to research is “Tools for Design”, which will explore business software, project management systems, social media, modeling and rendering programs and services, and much more. We’d like to start the conversation about what tools our community is using, and to share feedback so that veterans and newbies alike can find the processes that work best for them. Do you swear by StudioIT? Autocad?

Or are you trying out new tools to see what works for you? Interested in Instagram, but not sure how it can help your business? We want to hear from you. Please join the conversation, and write to us at Communications@can.asid.org I look forward to developing this magazine with you, and to sharing the wealth of talent, knowledge, and experience we have in our community!

Cheers!

Katherine

Katherine Tincher, Allied ASID Communications Director

Our chapter president Norma Ryles organized a lovely Presidents’ Luncheon for past presidents to get together and share stories and wisdom.

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We partnered with the Peninsula chapter in November to hold a town hall gathering with Jim Brewer, ASID Vice President of Government and Public Affairs. Industry Partner and Platinum Sponsor All Natural Stone in Burlingame hosted a fun and informative evening, and proceeds went to the Interior Design Coalition of California’s efforts to advocate for Interior Designers’ right to practice in CA. The objective of the Town Hall Meeting with was to unify all of the various voices within our trade and form an alliance to effect changes beneficial to our industry. Jim urges all interior designers, whether they be ASID, CID, NCDIQ, NKBA, IIDA, IDCC, AIA or unaffiliated to join ”One Voice”. This system will keep designers appraised of key votes, initiatives, and matters that affect our trade.

There will be subsequent Town Meetings and we urge all members to text “OneVoice on the Hill” to 52886 or visit http://p2a.co/iFeUrkV to sign up online.

The only way we can succeed at obtaining fair rights for designers is if we stand UNITED. Thank You CAL NO Chapter Sponsors:

Townhall Cocktails event held in collaboration with the peninsula Chapter where we both hosted ASID Jim Brewer from National Government Affairs & Legislation.

Jim mapped out the practice rights by state as well as the progress he an ASID National have made to date, and this demonstrated how far we still have to go.

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2016 april

6th 9th

25th

May

4th

The Mother of all colors, sharing the importance of white as a color through history, light, psychological and physiological effects as well as interior and exterior applications.

Environments For Aging Austin

The Environments for Aging Expo & Conference offers the latest strategies and ideas for creating functional and attractive living environments that meet the needs of our aging population. During this comprehensive three-day learning experience, attendees will network with peers while learning...

Design To Lead

Reveal Your Leadership Potential at the Design to Lead Summit on Monday, April 25, 2016 in Washington, DC. The 2016 Design to Lead Summit, presented by ASID, provides emerging leaders with skills, knowledge, and insights needed to succeed as they take the next step in leadership roles within their...

Hospitality Design (HD) Exposition & Conference Las Vegas

HD Expo is the premier trade show and hospitality conference for its industry. Established in 1992 and presented by Hospitality Design magazine, it remains at the forefront by offering the newest and most innovative products and services, encouraging and sharing ideas, providing inspiration and...

13th

Dwell on Design New York

14th

International Contemporary Furniture Fair (ICFF)

2nd

June

CEU - Designing with the Color White

For the first time, designjunction—the leading international design show based out of the UK—will partner with Dwell on Design for NYCxDESIGN. The show will take place within the warehouse-style ArtBeam venue in New York’s cultural hotspot, Chelsea and is set to be the city’s most vibrant design...

More information coming soon...

San Francisco Design Week

SF Design Week spans the entire Bay Area from Silicon Valley to the city of San Francisco. With more than 60 studio tours and 75 events throughout the week featuring world-renowned designers, entrepreneurs and innovative thought leaders.

13th

NeoCon

24th

Dwell on Design Los Angeles

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NeoCon is the largest commercial interiors show in North America, taking place at The Merchandise Mart in Chicago since 1969.

Today remains the premier platform for connecting, learning and doing business in the industry.

Dwell on Design Los Angeles, curated by the editors of Dwell, returns to the LA Convention Center. A modern home show where you can see cutting-edge products, hear from design industry leaders, and interact with thousands of experts...

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CALIFORNIA CA ALIIFO AL FOR FO RN N NIA IA HOMES H OM MES E

THE MA GAZINE OF AR CHITE C TURE MAGAZINE ARCHITECTURE THE AR T S & DIS TINC TIVE DESIGN ARTS DISTINCTIVE

West Coast

L.A.

ART SCENE

Modern MALIBU MODESTO TROUSDALE

Eclectic BEVERLY HILLS SONOMA

Thiss is a special off ffer er to subscribe to CALIFORNIA HOMES. It is available in this issue only.

Y YES! ES! I WOULD LIKE TO TO SUBSCRIBE TTO OC CALIFORNIA ALIFORNIA HOMESS A ATT THIS SPECIAL RATE RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CIT Y ________________________________________ __________________ STTA ATE ____ _ ZIP ____________ EMAIL _______________________________________ 1 year | $22 Spring, Summer, Fall, Winter Payment Enclosed

2 years | $40 Spring, Summer, Fall, Winter Bill Me

M ail t o C A L I F O R N I A H O M E S : P O Box 8655, Newpor t Beach, CA 92658 email: subs@calhomesmagazine.com | phone: 949.640.1484 - 21 - VOLUME I SPRING 2016 | CA NORTH CHAPTER

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July Aug Sept Oct Nov Dec

16th

Celebration: The National ASID Awards Gala, Minneapolis

11th

Metrocon Expo & Conference

19th

Healthcare Facilities Symposium and Expo Dallas

Connect with, learn from, do business with, and be surprised by Interior Designers, Architects, Facility Managers, Real Estate Professionals, Interior Design Students & other Essential Industry Members catering to the built environment. Remember: It only takes one encounter to change the...

The mission of the Healthcare Facilities Symposium & Expo is to create a multi-disciplinary environment that inspires you to evoke change and the advancement of a better delivery of healthcare through the physical space. Competitors, clients, and colleagues come together as friends to...

22nd

Arc Interiors

28th

Marmomacc

5th 15th 9th 12th

4th

More information coming soon...

More information coming soon...

Greenbuild Conference and Expo

Greenbuild is the world’s largest conference and expo dedicated to green building. The green building community gathers to share ideals and mutual passion at Greenbuild, sparking a contagious buzz throughout the week. When industry leaders, experts and frontline professionals dedicated to...

High Point - 2016 Fall More information coming soon...

NeoCon East

NeoCon East, now entering its 14th year, continues to be the best place on the East Coast for the A&D community to see and specify the latest products and services across a wide spectrum of vertical markets. More than 250 innovative companies will showcase hot new products, visionary designs...

Healthcare Design

More information coming soon...

Design Connections Education 2016

The Design Connections Education 2016 goal is to provide an intelligent option for education designers to meet with suppliers and exchange new and relevant information as well as share the latest in new products for the marketplace. Suppliers connect with decision makers for their products. Both...

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• Blinds • Shades • Sheers • Honeycombs • Shutters • Draperies • Valances • Motorized Awnings • Motorization Specialists

Your Complete Design Showroom

23588 arnold drive, sonoma

707.935.8553 | chateausonoma.com Project1_Layout 1 3/30/16 5:45 PM Page 1

rg

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