ASID California North Summer 2016

SFDESIGN

CALIFORNIA NORTH CHAPTER MAGAZINE VOLUME II SUMMER 2016

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AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

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Revere it. Play it. Listen to it.

S O O T H E Y O U R S O U L W I T H I T.

Pres ent ing t he f irst hig h-res olut ion player piano wor t hy of t he re vere d Steinway & S ons name.

T h e S t e i n w a y S p i r i o i s a m a s t e r p i e c e o f a r t i s t r y, c r a f t s m a n s h i p a n d e n g i n e e r i n g t h a t d e l i v e r s a l l t h e n u a n c e a n d p a s s i o n o f l i v e p e r f o r m a n c e s b y t o d a y ’s m o s t r e n o w n e d m u s i c i a n s f r o m c l a s s i c a l to jazz to ro ck. STEINWAYSANFRANCISCO.COM/SPIRIO

STEINWAY PIANO GALLERY 6 4 7 M i s s i o n S t r e e t, S a n F r a n c i s c o , C A 9 4 1 0 5 T E L . ( 4 1 5 ) 5 4 3 - 1 8 8 8 s t e i n way s a n f r a n c i s c o . c o m - 2 - VOLUME III FALL 2014 | CA NORTH CHAPTER

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SUMMER 2016 6 16 AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

ASID CA NORTH CHAPTER OFFICE 2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 administrator@can.asid.org asidcalnorth.com | designfinder.com

ASID NATIONAL 718 7th Street NW, 4th Floor Washington, DC 20001 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) asid@asid.org | www.asid.org

EDITORIAL STAFF Editor And Communications Director:

Katherine Tincher, Allied ASID Contributors:

Norma Ryles, Allied ASID Christopher Shields, Allied ASID Art Director:

Laura Shine Lee

CHAPTER ADMINISTRATOR Tara Kheiri. 415.626.2743

California North Chapter News 4 President’s Message

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Satori Japanese Wall Finishes at Sushi Hashiri

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Emerging Professionals Chris M. Shields, ASID

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IP Spotlight | Cambria PUBLISHING STAFF Sales Rep: Mike Watt 972.989.2208 SFDesign Magazine is published quarterly for the ASID CA North Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the SFDesign magazine are controlled and owned by the CA North Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA North Chapter of ASID.

20

Reflections from 40 Years a Designer Marlene R. Farrell, ASID, IIDA

Index Of Advertisers 14 California Homes Magazine 15 Ceramic Tile Design 23

Chateau Sonoma

15 Dawson Custom Workroom 21 Farrow & Ball 5 FM Distributing 24 Intertile Distributors 11 McCutcheon Construction 10 Rebarts Interiors 15 Shades of Marin 2 Steinway Piano Gallery 11 The Bath & Beyond 23 Tileshop 10 Tulip Hardwood Floors

ON THE COVER: CAMBRIA San Francisco 1045 Bryant Street San Francisco, CA 94103

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AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH ASID CA NORTH CHAPTER OFFICE

President’s Message

his spring, ASID CA North committed to new beginnings with a “White Party,” a CEU on the history and designing with the color white. The event was held at the beautiful Daltile/Mohawk Showroom where we partnered with ASID IP Leslie Dean. Chloe Vaille, Designer Account Executive at Sherwin-Williams, taught attendees how to use white to calm a space or purify an atmosphere.

Spring heated up when Piat Orendain, Regional Business Development Manager at Cambria and ASID Professional Development Director, invited the design community to Cambria® Gallery’s San Francisco grand opening. Party goers enjoyed whiskey tastings and stunning Cambria innovations in natural stone surface designs. A gorgeous Britannica countertop was the talk of the evening!

The season fully bloomed when design graduates all over the San Francisco Bay Area celebrated their new degrees with a fun night hosted by Urban Hardwoods, a showroom featuring one-of-a-kind salvaged wood furniture.

The Emerging Professionals can look forward to a Sketch-up event and tips in SF Design on how to network, find employment, and start a business, from Chris Shields, Emerging Professional Director.

Summer is near! Regular people do regular things during the summer, but the ASID CA North Board of Directors are not regular. We are relocating to a new office to welcome a new era in San Francisco’s Design District. In this SF Design issue, Marlene Farrell, At-Large Director, reports on how Showplace Square became the destination for fine furnishings, lighting, kitchen, bath, and accessories. Sara Jaffe, an Industry Partner (IP) recognized for creating unique furniture, was a hit when she presented in May 2016 on how to enhance an entire space with custom furniture.

Stay alert for activities to connect with ASID members, IPs, and students by checking the calendar at www.asidcalnorth.com for gourmet nibbling, membership appreciation, and educational events during the long hot summer days.

Norma Ryles, Allied ASID ASID CA North Chapter President 2015 | 2016

2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 administrator@can.asid.org asidcalnorth.com | designfinder.com

BOARD OF DIRECTORS President Norma Ryles, Allied ASID 510.754.4050 President@can.asid.org President Elect Cathleen Gouveia, Allied ASID 415.203.8663 President-elect@can.asid.org Financial Director Rosann Allenburg, Industry Partner 510.243.5595 adam@fox-marble.com Communications Director Katherine Tincher, Allied ASID 415.494.7076 kat@katherinetincher.com Membership Director Vacant Professional Development Director Piat Orendain, Industry Partner 408.691.4148 Piat.Orendain@CambriaUSA.com At-Large Director Marlene Farrell, ASID 925.279.4396 mfarrelldesign@sbcglobal.net Student Representative Hilary Helfritch 415.626.2743 hilaryhelfrich@mac.com Emerging Professionals Christopher Shields, Allied ASID 415.577.1924 chris.m.shields@gmail.com Chapter Administrator Tara Kheiri.

415.626.2743 administrator@can.asid.org

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NEOLITH

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Kitchen Island: Estatuario / Counter: Arctic White. Designed by Martin Kobus, San Francisco Designer Showcase 2016

Extraordinary Surface Interior and exterior applications: Countertops, Cladding, Flooring, Furniture.

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Satori Japanese Wall Finishes were selected for the interior of much anticipated Sushi Hashiri restaurant at 4 Mint Plaza in San Francisco.

Satori Japanese Wall Finishes are natural based materials imported from Japan and were chosen for several wall areas in Hashiri‘s new location in San Francisco. Rosann Allenbaugh, ASID Cal North Industry Partner and Board Member, who represents Satori finishes, highly recommended Rye Hudak of Level Five Design in Oakland to apply the finishes.

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The owner of Hashiri is an avid art collector and placed several very contemporary and western styled pieces of art in the new location at the burgeoning Mint Plaza dining scene just south of Market Street and Union Square. The silk screen and acrylic on canvas digitally modified works of Jimi Hendrix and John Lennon by artist Knowledge Bennett, each are 7’ tall and really add to the hip and vibrant feel of Hashiri ‘s interior design in a city which certainly reflects those qualities.

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Learn more about Satori Japanese Wall Finishes at satoriwalls.com Sushi Hashiri is currently taking reservations, and we invite you to visit their beautiful new space. Learn more at hashirisf.com

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Following the Daikanyama Tokyo location, Hashiri San Francisco incorporates traditional Japanese elements, contemporary design, and cutting-edge technology to create a modern eclectic interpretation of hip-elegant, rich, and vibrant Japanese seasonal ambiance and cuisine.

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Blinds • Shades • Shutters • Draperies • Roman Shades

F l o o r s

REAL WOOD FLOORING Custom Flooring for over 25 years 305 Cutting Blvd. n Richmond, CA 94804 510.558.2030 www.tulipfloors.com

1352 Broadway, Burlingame, CA 94010 650-348-1268

Window Fashions Gallery

INDUSTRY PARTNER

990 Industrial Rd., Ste 106, San Carlos, CA 650-508-8518 www.rebarts.com www.rebartsinteriors.com © 2009 Hunter Douglas. ® Registered trademark of Hunter Douglas.

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networking is the best way to build effective long-term relationships

thanks for joining me again as we continue to explore the benefits of using networking to advance our careers inside as well as outside the design firm.

This is part two of our four-part series. I’ve always said that the word “assume” is the biggest four-letter word in the design business. You can’t assume your orders went through. You can’t assume a verbal exchange resulted in exactly what you wanted to convey. You can’t assume your manager or team mates know what you want to accomplish in your career.

felt like my performance reviews never really went anywhere. And what about all of those excruciating performance development plans I had to write out over the years? I think “excruciating” says it all... a lot of work for not a lot of benefit. There were projects I wanted to work on, tasks I wanted to experience, but I often found myself doing a lot of the same work over and over again. I did good work, but I felt like I didn’t have much intraoffice mobility, and my professional growth suffered.

I believe networking is the best way to build effective long-term relationships within your office and to direct your own career.

Networking isn’t just for business owners. In fact, I think you can grow your career as an employee by effectively networking inside the office. While these statements may seem obvious, I bet the majority of you haven’t applied effective networking strategies to your career development. This idea came to me after taking a course in networking from Business Networking International (BNI), a noncompetitive networking organization for business owners with chapters all over the Bay Area and beyond.

These tips and strategies are not just for employees. I encourage all of the business owners reading this article to considering the time and cost associated to developing good talent and the impacts suffered when you don’t effectively mobilize your employees.

Thinking of my first career in high-tech and the various employers I’ve worked for over the years, it occurred to me why I always

Ever wonder why you see so much turn-over from firm to firm as good designers move around to further their careers? It isn’t just the salary. The costs associated to everyone involved (including your clients) are high and the disruptions associated to hiring can create a lot of project challenges. Here’s my second tip on how to start making networking more effective for you!

2. present yourself professionally... and authentically: Start your networking meeting by creating a space of respect and being open to new ideas. Show up a few minutes early, dress professionally, be a good listener, speak professionally, don’t interrupt the person speaking and clearly state what you are trying to accomplish and what you think could be helpful to you.

You are building a relationship, so it is perfectly acceptable to share your experiences and interests. Have fun and express your authentic self. Be honest, open and express yourself respectfully. San Francisco and the Bay Area have a very nurturing design and business community, so put yourself out there and let the world know where you see yourself going. You will meet many interested and interesting people, and you will learn about yourself and others at the same time. I encourage you to share your knowledge and experience. Always think about how you can help and be of service to others. It may take some time, but you will reap what you sow.

You should plan on spending an hour together and it is perfectly fine to take notes; taking notes will help you remember any actions you must follow-up on after the meeting. In the next issue we’ll explore how to educate your “sales team” such that they will think of you when opportunities arise.

thanks for reading!

Christopher Shields, Allied ASID Emerging Professionals Director - 12 - VOLUME II SUMMER 2016 | CA NORTH CHAPTER

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prof ging ess

part 2

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CALIFORNIA HOMES

THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN

The New Traditional SAN FRANCISCO CORONA DEL MAR CARPINTERIA SANTA BARBARA

This is a special offer to subscribe to CALIFORNIA HOMES. It is available in this issue only.

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Mail to C A L I F O R N I A H O M E S : P O Box 8655, Newport Beach, CA 92658 email: subs@calhomesmagazine.com | phone: 949.640.1484 - 14 - VOLUME II SUMMER 2016 | CA NORTH CHAPTER

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C eramic T ile D esign T

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www.ceramictiledesign.net SAN FRANCISCO 189 13th Street 415-575-3785 SAN RAFAEL 846 West Francisco Blvd.

415-485-5180 Photography by: Jeff Rumans

itÂ’s the tile...

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• Blinds • Shades • Sheers • Honeycombs • Shutters • Draperies • Valances • Motorized Awnings • Motorization Specialists

.

Your Complete Design Showroom

nter TH 3T 3AN 2AFAEL s -ON 3AT AM PM s SHADESOFMARIN COM s ,IC

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C

Piat Orendain, our Professional Development Director, has been in sales and business development for the Interior Design business for the last 15 years.

Her accomplishments

include consecutively growing her territories from year to year in the double-digits, creating connections that last, designing impactful events that make everyone feel special, and creating and nurturing the newest Cambria Gallery staff in San Francisco.

Piat has thoroughly enjoyed being the face for Cambria in the last 4 years. She is thrilled and excited that the latest addition to Cambria’s growing galleries and showrooms in North America was the San Francisco Gallery this past February.

CAMBRIA

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Piat and Cambria would love to welcome you to learn more about Cambria and their events, and we highly encourage you to stop by their space!

The Cambria Gallery San Francisco has been a 2-year project. The beautiful space was designed by BAR Architects and the construction was overseen by BCCI Construction.

Built to celebrate San Francisco’s food-obsessed culture, the San Francisco Gallery has a live demonstration kitchen, a fully-stocked bar, an ample catering kitchen, and features Miele appliances.

The San Francisco Gallery is open for multiple-type event uses such as industry events and meetings, pop-up dinner parties, fashion shows, cocktail mixers, photoshoots, craft workshops, wine tasting events and more!

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MARLENE R. FARRELL, ASID, IIDA

REFLECTIONS FROM 40 YEARS A DESIGNER • I have been around the world of design for awhile, and recently attended my ASID Board Meeting at the Showplace. We are losing our office, we will go to the Mezzanine at #2 Henry Adams. End of an era. We are slowly losing the building.

• Déjà Vu! Why am I remembering the final days at the Ice House in the late 70’s?

• We followed Henry Adams from the legendary Ice House to Kansas St. Showplace Square was born out of change, necessity and pain. Kansas was like the tornado had hit. It was hard to imagine the rainbow to come.

continued next page

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REFLECTIONS FROM 40 YEARS A DESIGNER MARLENE R. FARRELL, ASID, IIDA

• The Ice House. Ah. What magic for a girl from Montana, with a Liberal Arts background and a passion for design. I was new and was learning the markets.

• Design was changing and changing fast. The profession had grown from its residential focus and we now had “interior architects” and “contract design”. We had new organizations to represent us like ASID and IBD (now IIDA).

• Kansas. It was rough, and I mean rough. But the showrooms and designers followed Henry to Kansas Street and enjoyed years of adventures watching the emergence of the greatest design center in the USA (I have worked all of the important ones and like this one best.)

• We parked where we could, and braved the mud and dodged the train that ran through Kansas St. I do mean through it. No signs, no trees, no sidewalks, rough, ugly neighborhoods. No food.

It was madness, it was energy, it was progress, and it was delicious.

• The only entrance to the Galleria was the far corner at Rhode Island and 15th St. We took the freight elevator, manned by a tall, fun, Irishman.

Who proudly hung photographs of his very obese wife for all to admire. He gave us our hard hats, and teased us about being too skinny.

• We often had a worker to escort us through the debris to the only one or two showrooms there.

• Schumacher was in the exact same place that it is today. In those days business was very different, and you either had an Open Account or were CBD or Pro Forma. Benton gave my partner and me our very first Open Account, versus Pro Forma or CBD. We were soon listed in Lyons and D&B, This was big in the days before Visa.

• The cavernous spaces were incredible. The possibilities, the probabilities were mind blasting for Designers. Who could not adore the used brick, the monumental plank floors, and the

industrial windows and all the metal remnants from great industrial endeavors from the past?

Who could not believe that the Henry Adams, who had gifted us the luminous Ice House, would make this the absolute Mecca?

• Most of us who were there “in the beginning”... remember well the people and the showrooms.

Among the first was Elsie Ferris, who took a whole floor on the North of the Galleria. The great Elsie Ferris, who grew up in the Ozarks (or was it the Appalachians) had a most wonderful Showroom at the Ice House, and then moved as a pioneer to Showplace Square. Bless Elsie, she gave me valuable advice and inspiration.

• Showrooms came from the Ice House and from Jackson. My early suppliers included Hayes, and the amazing National Upholstery. FPG, Brunswig & Fils, Jack Lenor Larson and on and on. There were many, many more that was instrumental and invaluable in my practice.

• In the 80’s our design community sorrowed from the shock of the Moscone and Milk assassinations.

We gazed at incredible table vignettes by the great designers of our day. There were lots of parties.

• Our community shared the agony of our friends with AIDS. They were our friends in life and our inspirations in death. Unforgettable to me, was Michael Taylor, 6’6” and” THE” influence for “California” designs. Billy Gaylord, what a spirit, and talent. Yes, I could go on. But more personal to me were colleagues Vincent Perez, Jim Mincey and Alan Gore Lucas, all special in the design world, and who were on my Board of Directors at IBD. • So who remembers the Ice House today? Boring offices in a boring area.

• Schumacher is still at the Galleria...same space.

• I am still here, enjoying every day in my journey in design.

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Accessories ucts

Antiques

Craftsman

INTERIORS ANTIQUES WEDDING REGISTRY DESIGN INSPIRATION

Cabinetry

Contractor/Millwork

Art

Art Installation

Awnings

Fireplaces

ture Custom

Artisan/

Bedding/Mattresses

INDUSTRY PARTNERS

Carpets/Rugs

Ceilings

Cleaning Services/

Custom Storage Solutions Doors

Fabric Protection Flooring

Framing

Furniture Refinishing

Construction/

Decorative Details

FIRST

Designer Services

ery/Blinds/Shutters

rors

Aquariums

Computer/Software Services/Web Design

Delivery/Moving

Murals

SHOP

Appliances

Audio-Video/Electronics

Botanicals Products

ADA Compliant Prod

Acoustical Ceilings/Sound Masking

Drap

Drafting/Surveying

Fabrics

Fans

Faux Finishers/

Furni

Furniture Commercial

Furniture Residential

Glass/ Mir

Research the newest and best products Green Products Hardware Hardwood Flooring Home Theaters/ anytime you wish. It’s quick, it’s easy, and it’s the

Music/Game Rooms

HVAC/Air Circulation

Kitchens

Laminates/Solid

right thing to do. Shop Industry Partners first-

Surfacing ing

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Liaison/Design Center/Showroom

Light

and support those companies that make our

Linens/Bedding

Marble/Granite/Stone

Mattresses

Murano Glass

Chapter events, programs and CEUs possible.

Operable Walls Paint

Other

Outdoor Furniture/Accessories/Garden Art

Painting

YOURPhotography GREATESTPianos/Musical RESOURCEInstruments FOR THEPlants/

FINEST INTERIOR PRODUCTS & SERVICES Landscaping Plumbing/Fixtures Pools and Spas Professional Orga nizing

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Table Designs

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Tile

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Plaster/Custom Painting Wainscoting/Raised Panel AMERICAN Web Services

SOCIETY OF

Window Covering Motorization INTERIOR

dow Treatment

DESIGNERS

Windows

Services

Venetian

Wall Coverings

Window Films

Wine Cellars / Storage

Show

Win

Wood Finishing

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