ASID California Spring 2014

ASID CA Peninsula Magazine

Design Chronicles

Issue Number 27 Volume II 2014

CA PENINSULA

It’s all in the details.

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© 2014 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 5/14

Davis Drapery Hardware Renato DeJesus 1675 Rollins Road Suite C Burlingame, CA 94010 650-692-0360 National Blinds Israel Yachdav San Francisco Design Center 2 Henry Adams Street Showplace #484 San Francisco, CA 94103 415-241-0116

Rebarts Interiors Bart and Becky San Diego 247 California Drive Burlingame, CA 94010 650-348-1268

Table of

Contents FEATURES President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Three EASY Things YOU Can Do TODAY to Protect Your Right to Practice . . . . . 6 In Memoriam - Ruth Sherman, ASID 1920 - 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ASID Design Awards Celebration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ASID Design Competition Winners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

ASID CA PENINSULA CHAPTER OFFICE 671 Oak Grove Avenue, Suite E Menlo Park, CA 94025-4332 Phone: 1-650-323-6791 Fax: 1-650-323-6793 asidcapen@gmail.com www.asidcapen.org

ASID NATIONAL 718 7th St. NW, 4th Floor Washington, DC 20001 Tel: 202-546-3480 Fax: 202-546-3240 Toll free: (800) 610-ASID (2743) asid@asid.org www.asid.org

Event Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

EDITORIAL STAFF

2014 CA Peninsula’s Chapter Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Amanda Morris, ASID, CID Editor & Communications Director

REGREEN Implementation Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 College Graduations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Technologies To Watch - The New TVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Teresa R. Pollard, ASID, IIDA, CID Chapter President Assistant Editor

INDEX OF ADVERTISERS All Natural Stone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 American Crafts Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Artistic Tile & Stone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 California Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Da Vinci Marble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

PUBLISHING STAFF Advertising Sales Mike Watt • 972-989-2208

Design Mart of Silicon Valley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Elle Decor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Ferguson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 The Integrated Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Intertile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Jack London Kitchen & Bath . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Justo Blanket Wrap Delivery Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Purcell Murray . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Design Chronicles magazine is published quarterly for the California Peninsula Chapter of the American Society of Interior Designers by DSA Publishing and Design, Inc. The editorial content and the Design Chronicles magazine are controlled and owned by the California Peninsula Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the California Peninsula Chapter of ASID.

Rebarts Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Riggs Distributing, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Sonoma Forge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 UCLA Extention. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 University Electric Home Appliance Center, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

On the cover:

ASID CA Peninsula Magazine

Design Chronicles

Issue Number 27 Spring 2014

CA PENINSULA

2014 Platinum Award Pamela Pennington, ASID Amanda Morris, ASID Pamela Pennington Studios Photo by Eric Zepeda

CA PENINSULA

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CA PENINSULA

ASID CA PENINSULA 671 Oak Grove Avenue, Suite E Menlo Park, CA 94025-4332 1.650.323.6791

BOARD OF DIRECTORS President Teresa Rochin Pollard, ASID, IIDA, CID 408.828.2532 trpollard@verizon.net President-Elect Anna Harrison, ASID, LEED AP 408.316-0857 anna.harrison@westvalley.edu Financial Director Mary Ann McEwan, ASID, MBA 408.867-5076 mreviresco@yahoo.com Communications Director Amanda Morris, ASID, CID 650.813.1797 amandamorrisasid@comcast.net Professional Development Director Pierre Brule Allied ASID 408.298.1885 pierre@aba-arch.com Membership Director Ratna Khilnani, Allied ASID 408.832.8732 ratnakhilnani@antaryadesign.com At-Large Co-Director, IP Liason Gaybrielle Greene, IP Member ASID 415.470.3668 gaybrielle.greene@dunnedwards.com At-Large Co-Director, IP Liason Cynthia Campanile, IP Member ASID 650.631.8453 cynthia@877arttile.com Student Representative Chris Nobriga, Student Member ASID 408.250.8058 cnob4@yahoo.com Chapter Administrator Monika Rose 1.650.323.6791 asidcapen@gmail.com

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Hello Everyone!

We have much to celebrate with a new crop of graduates from Cañada College and West Valley College totaling 66! We at the Chapter, applaud each of you on your accomplishment and completion of your education! Congratulations to all of our Grads and their families! We invite all Graduates to take advantage of the Advancement to Allied Members. Be sure to go online and take advantage of the reduced pricing that is provided for all Graduates through their first five years of practice!

June was full of excitement! The results of the Design Awards Competition were revealed at the 30th Annual Design Celebration hosted by our Chapter’s Silver Sponsor, Riggs Distributing in Burlingame! Huge kudos to all our competition winners for stepping up to the competition and placing this year!

Congratulations and look for the spread in Gentry Magazine! The Awards Celebration and Design Competition were spearheaded by Denise A. Carey, ASID and Ann Flynn, Allied ASID who worked on both committees to produce a cohesive experience from the Judging Day through the date of the event on June 10th! I would like to offer tremendous accolades and appreciation to Denise and Ann, as well as, the whole committee, which made both events possible! The good news is we grew the competition from 19 to 40 entrants and winners this year! Now that is something to celebrate!

The second week of June was focused on your right to vote as Chapter Members, I hope all of you or as many of you as possible, took advantage of this privilege and voted for your new board members! On June 19th the newly minted Board of Directors were off to the Chapter Leadership Conference (CLC) in Los Angeles, for extensive training, networking, and learning all wrapped up with a bit of fun!

We are half way through the year and have some interesting things planned for the months ahead. Currently, we are researching the possibility of conducting some private tours of Hearst Castle, as well as, overnight lodging in Cambria and coordinating some fun and a Pre-Travel lecture/presentation with a “potential” CEU component! The time period we are researching is September 26-28! Stay tuned and respond to the Survey that is being circulated for your response!

The Board has been working on many projects to fine tune our deliverables and expand our membership value to you, our members. If you are around this summer our next chapter meeting, titled Outdoor Kitchens, will be held on 6 pm on Wednesday, July 9, 2014 at University Electric – mark your calendar and remind your friends!

Very truly yours,

Teresa Rochin Pollard, ASID, IIDA, CID ASID CA Peninsula Chapter President 2013-2014

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CA PENINSULA

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Three EASY Things YOU Can Do TODAY to Protect Your Right to Practice JOIN IDCC , BE INFORMED, RESPOND

By Anna Harrison, ASID, LEED AP Who has time to worry about what’s going on in Sacramento when there are new clients calling and work piling up? With so many important things vying for our time and attention (like invoicing, aack!), it is understandable that PROTECTING our right to practice gets put on the back burner.

NO!!! GOOD NEWS AGAIN! You don’t have to because the IDCC does it for us!

• Do you care about these things? Are you glad the IDCC is doing these on our behalf? Do you want to know how to do your part?

YES!!! I’m so glad you asked!

Here’s the GOOD NEWS! You don’t have to worry about it because our Interior Design Coalition of California is on the job. The IDCC represents all of us California Interior Designers. The IDCC is our watchdog, (woof!), guarding the gates of the castle, so we can go about the business of improving the lives of our clients by doing what we do best. DESIGN!

Three EASY Things YOU Can Do TODAY to Protect Your Right to Practice.

• Do you have time to go to Sacramento and lobby our politicians on how our work affects the health, safety and welfare of our clients?

#1 – Join IDCC. It’s cheap and easy! The annual membership fee is $55 for professionals, $10 for students. www.z2systems.com/np/clients/idcc/membershipJoin.jsp

• Do you have time to meet with ASID Chapter Leaders, IIDA, CCIDC, CALBO, AIA, NKBA, and NARI, to develop a consensus and deliver a unified message?

• Do you have time to research every piece of legislation that comes before lawmakers to ensure that our rights aren’t being violated or eroded?

JOIN IDCC, BE INFORMED, RESPOND

#2 – Get informed. How do you get informed? Visit the IDCC website.

“Wait a minute! This is gonna happen anyway when I join right?” (I said these were easy didn’t I?) Familiarize yourself with SB 2192, the HOT issue of the day. www.idc-ca.org/idcc-news/templates/featured.aspx?articleid= 235&zoneid=22 #3 – Respond to CALLS to ACTION! When IDCC asks you to write a letter, make a call – DO IT! Our law makers need to hear from individuals not just our lobbyist. It makes a HUGE difference.

That’s it. That’s really all we need to do. Easy right?

Want more information? Check out the handy links below. And always feel free to call/text (408) 315-3270, or email me anna.harrison@wvm.edu.

Now go out there, enjoy your right to practice, and BE AWESOME!

LINKS: What is ASID’s national position on legislation? www.asid.org/custom/ASID2013/documents/LegislativePolicy_1207.pdf What type of interior design legislation does California have? www.ccidc.org/cid__law_.html What types of interior design legislation do other states have? www.careersininteriordesign.com/licensing.html

SONOMA FORGE Like Nothing Else in The Showroom Products Made in America sonomaforge.com

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Is interior design a legally recognized profession in the state of California? www.idc-ca.org/idcc-news/templates/calaw.aspx?articleid=6&zoneid=5 How do I get involved? www.idc-ca.org

IN MEMORIAM

Ruth B. Sherman, ASID 1920 – 2014

By Mary Ann McEwan, ASID, CID, MBA Ruth Sherman, ASID, was a founding member of our Chapter, as well as a founding member of AID (Association of Interior Designers), which preceded it.

She was a third generation native of San Francisco, and studied design in Paris just before WWII. She and her husband chose to settle down in the Peninsula, where she founded Ruth B. Sherman Interiors in Menlo Park. She aided in developing the first ASID business practices handbook, chaired the very first Stimulus Conference at Asilomar, and lectured at the University of California’s Interior Design Extension Program. Her sister Noyon described her as “a girl who always had an eye on how to go forward,” a frank and outspoken person with a great business acumen. Ruth is pre-deceased by her son John C. Morrison, Jr. and her daughter Marilyn (Morrison) Coleman, as well as by her husband John C. Morrison. She is survived by her sisters Noyon Berg and Jere Wadsorth; her children Roger Sherman II, Susan (Sherman) Tuttle, Michael S. Morrison, and William R. Morrison II; and numerous grandchildren and great grandchildren.

Thank you, Ruth, for your many contributions to our profession and our chapter.

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30th Annual California Peninsula Chapter

ASID Design Awards Celebration On June 10th the chapter celebrated our 30th Annual Design Awards at The Sub-Zero Wolf Culinary Events Center at Riggs Distributing, Inc. in Burlingame. We enjoyed amazing food prepared by Rebecca Jean Catering and Events, beautiful music by the very talented Gabi Holzwarth. Some lucky guests won fabulous drawing prizes including Giants tickets, coastal vacation stays, fine wine and beautiful home furnishings. In addition to our congratulations to our winners, we’d like to say a BIG THANK YOU to our fabulous event committee, chaired by Denise Carey and Ann Flynn. Lastly, please join us in saying thank you to our gracious hosts at Riggs Distributing: Katie Post, Bob Riggs and the Riggs Family, Shae Wilder, Dave Steinert, Bob Hostetler, David Peck, Alison Thomas and Rachelle Boucher. They were a HUGE help to our event committee.

Be sure to check out the "The Sub-Zero Wolf Culinary Events Center with your next client!

ASID CA Peninsula Chapter's 2014 Design Awards Celebration Committee Chair - Denise Carey, ASID Co-Chair - Ann Flynn, Allied ASID Janine Arietta, Student ASID Dolors Ayala, Allied ASID Marianne Bauer, Student ASID Meera Chawla, Allied ASID Gaybrielle Greene, Industry Partner ASID Donna Leahey, Student ASID Taryne Meyer, Allied ASID Chris Nobriga, Student ASID Cita Rojas-Sila, Student ASID Sue Ross, Student ASID

Rachelle Boucher and David Peck of the SubZero | Wolf Culinary Events Center at Rigg’s Distributing. Trisha Leeper Photography.

ASID Board of Directors, (L toR) Ratna Khilnani, Amanda Morris, Chapter Admin. Monika Rose, Gaybrielle Greene, Anna Harrison, Pierre Brulé, Teri Pollard, Cynthia Campanile, and Mary Ann McEwan. Trisha Leeper Photography.

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The amazingly talented Gabi Holzwarth. Trisha Leeper Photography.

Guests peruse the amazing silent auction items which included fine wine, vacation stays and Giants tickets. Photo by Trisha Leeper Photography.

30th Annual California Peninsula Chapter

ASID Design Competition Winners Congratulations to this year’s design competition winners. We had an amazing response to our call for entries with entries submitted.

Platinum Award – Judges’ Choice

Silver Awards

Bronze Awards

Residential B – Over 3,000 sq. ft.

Pamela Pennington, ASID Amanda Morris, ASID Pamela Pennington Studios

Residential A- Over 3,000 Sq. Ft. Pierre Brule, Allied ASID Anderson Brule Architects, Inc. Alison Whittaker, ASID

Residential B- Over 3,000 Sq. Ft. Jana Magginetti, Allied ASID Julianne Quelle Interior Design

Gold Awards Residential A- Over 3,000 Sq. Ft. Linda Sullivan, ASID Sullivan Design Studio Residential A- Under 3,000 Sq. Ft. Jamie Kern, ASID Design Theory Interiors of CA Residential A- Singular Space Anu Vinayak, Allied ASID Anu Vinayak Interiors Residential B- Over 3,000 Sq. Ft. Pamela Pennington, ASID Amanda Morris, ASID Pamela Pennington Studios Residential B- Over 3,000 Sq. Ft. Linda Sullivan, ASID Sullivan Design Studio Residential B- Kitchen Christine Sheldon, Allied ASID Christine Sheldon Design Residential B- Kitchen Christine Sheldon, Allied ASID Christine Sheldon Design Residential B- Singular Space Pamela Pennington, ASID Pamela Pennington Studios Commercial B- Hospitality Winifred Dell’Ario, Allied ASID Designs Dell’Ario Interiors Sustainable Suett Wong, ASID GoGo Creations

Residential A-Kitchen Suett Wong, ASID GoGo Creations Residential A-Kitchen Leslie Lamarre, Associate ASID TRG Architects Residential A-Bath Suett Wong, ASID GoGo Creations Residential B- Kitchen Linda Sullivan, ASID Sullivan Design Studio Residential B- Kitchen Jennifer Hale, Allied ASID Interiors for Modern Living Residential B- Kitchen Jennifer Hale, Allied ASID Interiors for Modern Living Residential B- Bath Jennifer Hale, Allied ASID Interiors for Modern Living Residential B- Bath Christine Sheldon, Allied ASID Christine Sheldon Design Specialty Linda Sullivan, ASID Sullivan Design Studio

Residential A- Under 3,000 Sq. Ft. Alison Whittaker, Allied ASID Alison Whittaker Design, Inc. Residential B- Under 3,000 Sq. Ft. Suett Wong, ASID GoGo Creations Residential B- Kitchen Winifred Dell’Ario, Allied ASID Designs Dell’Ario Interiors Residential B- Bath Christine Sheldon, Allied ASID Christine Sheldon Design Residential B- Bath Linda Sullivan, ASID Sullivan Design Studio Commercial B- Healthcare Linda Sullivan, ASID Sullivan Design Studio Student - Commercial West Valley College Laurie Klatt Nelson, Student ASID Jeehynun Paek, Student ASID

Honorable Mention Residential A- Bath Ratna Khilnani, Allied ASID Antarya Design Residential A- Singular Space Showhouse Jana Magginetti, Allied ASID Julianne Quelle Interior Design

Student - Sustainable/Universal West Valley College Cita Rojas-Sila, Student ASID Katherine Quan, Student ASID

Student – Commercial West Valley College Cita Rojas-Sila, Student ASID Janine Arietta, Student ASID Katherine Quan, Student ASID

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Event

Calendar June 19

Regreen Implementation Workshop, Los Angeles

19 – 21

Chapter Leadership Conference Los Angeles Convention Center

20 – 22

Dwell on Design Los Angeles Convention Center

21

ASID Celebration, Paramount Pictures Studios Los Angeles

2014 CA Peninsula’s Chapter Sponsors Platinum Sponsors

July 8

Chapter meeting The Outdoor Kitchen: Bringing the Indoors out University Electric Home Appliance in Santa Clara, CA

9

Gold Sponsors

Design & Health World Congress & Exhibition Toronto

August 1

NKBA Design Competition Entries are due

6

“Salon Doré”, Designers’ Wednesday San Francisco Design Center

8 – 10

American Craft Council Show Fort Mason, San Francisco

12

Chapter meeting. Location TBD

14

Metrocon14 Expo & Conference Dallas

September 9

Chapter meeting at Hunter Douglas Milpitas

10

“Fall Into Fabrics: Making your Design Practice more Profitable”, Designers’ Wednesday San Francisco Design Center

16

Chapter Installation on 2014-1015 Board of Directors Menlo Park

18

What’s New, What’s Next, New York

18 – 19

Go Pro/NYC New York

28 – 30

Leadership Summit on Sustainable Design, Design Futures Council, St. Regis Deer Valley Salt Lake City

30

IIDA Leaders Breakfast; San Francisco

October

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1

“Balance Your Design Career with Powerful Communications and a Bigger Vision of Life”, Designers’ Wednesday San Francisco Design Center

14

Chapter Meeting

18 – 23

High Point Market High Point

21 – 25

Orgatec, Cologne, Germany

22

Greenbuild Expo New Orleans

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Silver Sponsors

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MODERNISM MODERNISM IIN N TTHE HE DESERT DESSERT

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MARRAKESH DESIGNER SHOWCASE HOUSE Palm Desert

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TITANS OF BUSINESS AND THE BEST OF DESIGN SHOW HOUSE

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The West Valley ASID Chapter takes 3rd in National Competition The ASID Student Chapter Event of the Year award is a national award that highlights innovative programs developed primarily by and for ASID student chapters/members. The award is designed to recognize unique, productive, carefully conceived events that embrace basic interior design skills. We like to give a hearty congratulations to the West Valley College ASID Chapter for placing 3rd in the Nation for their Designer Sample Sale (DSS) event!

The West Valley College Interior Design Club resurrected its largest fundraiser and one-day public sale, the Designer Sample Sale, on September 14, 2013, after nearly a decade. The DSS offered unique designer goods at discounted prices with participation from 20 merchants (55% ASID IPs) and five sponsors (40% ASID IPs). Proceeds benefited students and, for the first time, an annual scholarship has been established.

The WVCIDC managed four booths and sold donated merchandise, as well as custom pillows made by students. Students’ class projects were also displayed to raise awareness of the Interior Design program. To enhance the experience while offering more value, gourmet food trucks and moving vans were on hand. With effective planning, proper strategies and the hard work of over 30 volunteers, the DSS grossed over $8,000 in funds to further the WVCIDC mission. Congratulations to everyone! We’re looking forward to this year’s sample sale on Sept. 14th.

House to Home, Presenting Sponsor with DSS Co-Chairs Cita Roja-Sila and Janine Arietta

Committee members: Back row from left: Yasmine Zakaria Essa, Sue Ross, Chris Nobriga, Janine Arietta, Cita Rojas-Sila, Michelle Talley, Dori Bolivar.

Front row from left: Debbie Lewis, Shaolan (Sharon) Zhao, Katherine Quan, Patali Sharat, Marianne Bauer. Missing from photo: R. Khazen

Walk in with Walk out with

Photos courtesy of Leon Speakers, Sunbrite, Sanus

The Integrated Lifestyle Where Technology Meets Lifestyle

The Sub-Zero French door refrigerator

If you’ve wondered if a French door refrigerator is right for your kitchen, a visit to our showroom will settle the question. You’ll see the Sub-Zero French door, the first French door that puts freshness first. Get hands-on with it and our other products in real kitchen environments at the Sub-Zero | Wolf Culinary Events Center at Riggs Distributing, with resident experts to answer your questions.

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9:51 AM

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REGREEN Implementation Workshop On Friday, April 25th our Chapter and Cosentino co-hosted a REGREEN Implementation Workshop at the beautiful Cosentino Center in South San Francisco. Seventeen designers spent the day studying the REGREEN curriculum with noted interior designer Annette Stelmack, Allied ASID, LEED AP BD+C, sustainable design consultant at Inspirit-IIc and co-author of Sustainable Residential Interiors.

REGREEN is a set of sustainability best practices that emphasize green product selection, team integration, and whole-systems thinking. REGREEN was developed through a partnership of American Society of Interior Designers (ASID) and the United States Green Building Council (USGBC) to provide a guideline for sustainable design decisions and practices in the renovation process. In order to receive the REGREEN Trained Certificate, participants must complete 5 hours of online training and attend the all day Implementation Workshop.

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Preferred Trade Partner Program

© Purcell Murray Inc. 2014

Purcell Murray Introduces the

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Congratulations to all attendees who are on their way to earning their REGREEN Trained Certificates.

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THE ROAD TO A SUCCESSFUL DELIVERY BEGINS WITH US

Justo Delivery serves as the premier specialist in white glove and commercial delivery catering to designers, high-end residential and commercial clients, antique we consistently exceed the expectations of our clients by providing superior quality service. Visit our website or call us today for a free estimate and together we will pave the way for many successful ventures.

The Preferred Trade Partner Program is a one-of-a-kind resource and personalized experience for professionals who specialize in kitchen and bath renovation. Benefits include: ! Complimentary Showroom Access

! Preferred Points Program

! On-Demand Specs and Literature

! Special Rebates

! Periodic Newsletters ! Continuing Education Courses

To learn more about our program and how to get involved, call 800.863.7133 or visit us at purcellmurray.com/trade.

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Affirmative Response - Survey says..

Hearst Castle Here We Come

September 26-28, 2014

Earlier this month, we circulated a survey with questions surrounding a potential trip to Cambria and Hearst Castle, with a pre-trip lecture at a local Julia Morgan project in our chapter’s region. The overall interest was 80 members in favor of attendance and many of whom were interested in strolling through Cambria, discussing Julia Morgan’s work, over meals and tours.

Our chapter’s professional development committee lead by Pierre Brule and Melinda Mandell are in the process of pulling together activity details. Package options will include: • Pre-lecture to trip - come hear about Julia, Hearts and more!

• Coordination of private tours Hearst Castle with top guides and experts in their specific areas of Hearst Castle.

• Meals in Cambria • Lodging in Cambria • Bus option or self drive sponsorship opportunities (contact chapter admin) Stay tuned - eblasts to follow with package information and registration. this weekend getaway is just what we need to coast into Cambria and have fundays away from work!

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College Graduations We would like to congratulate our student members who have recently graduated from West Valley College and Ca単ada College. Several board members attended both ceremonies to congratulate our members and celebrate their accomplishments. We look forward to providing support for them as they develop their design careers

Marianne Bauer, Janine Arietta, Cita Rojas-Sila

Class of 2014 graduates: Janine Arietta (WVC), Marianne Bauer (WVC), Veronica Chan (WVC), Melissa Germaine (CC), Anna Harrison (WVC), Natasha Hyndman (WVC), Laurie KlattNelson (WVC), Izabel Martins (WVC), Maryanne Paveglio (CC), Shirley Phelen (CC), Sarah Price (WVC), Katherine Quan (WVC), Nicole Reyes-Fisher (WVC), Cita Rojas-Sila (WVC), and Anny Wong Anny Wong, Cita Rojas-Sila, Cindy Shepard, and Patricia Lisbao (WVC)

Above: West Valley College, Interior Design Class of 2014.

Denny Holland, Professor at Ca単ada College (led the students into the ceremony)

Below: Elsa Torres, Department Chair, Shirley Phelan, ASID Student Chapter President, Sharon Kasser, Professor at Ca単ada College

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Tickets and info:

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Technologies To Watch – The New TVs What could possibly be new with TVs? Visiting January’s Consumer Electronics Show, I was confronted with two new trends. Little did I suspect that they would hit the ground running by the middle of the year.

These themes: ever larger screen sizes and Ultra HD TV, will cause designers to rethink past practices. I will outline the highlights of each trend and recommend approaches for overcoming the challenges.

Let’s start with the extra-large TV issue which means displays larger than 65 inches. There are now 2 dozen models from 70 to 90 inches. I have been surprised at the number of clients who have initiated discussions about these uber displays, especially 80 inches.

Suddenly, issues arise that didn’t previously exist. The biggest surprise was height. At first glance, this didn’t seem to be a big deal. However, consider that previously we were

A second trend, Ultra HD TV, is hitting stores and homes more rapidly

dealing with TVs 30 inches in height. 80 inch TVs are a foot taller at

than anyone expected. The briefest description of UHD is that the TVs

42 inches which means we need to place them lower to achieve a com-

display 4 times the pixels compared to today’s 1080P Full HD TVs.

fortable viewing angle.

The picture is more compelling than you can imagine, and prices are plummeting at lightning speed. Prices for a 60 inch display just dropped

I recently designed a TV console for a client wanting an 80 inch display,

below $3,000 from $5,000 a few months ago. To fully grasp Ultra HD’s

and the furniture height could be no more than 24 inches tall.

compelling detail, check out a side by side demo on your next visit to an

Additionally, the client wanted surround sound, and ceiling speakers

electronics store or Costco. There will be no turning back.

were not an option. To keep the elevation low, a new type of in-cabinet speaker enclosure was required. The good news is that this end to end

The relevance for designers is that distances from seat to TV have shrunk

cloth enclosure hides three speakers elegantly but at the expense of

dramatically. How much? The optimal viewing distance for a 65 inch dis-

space available for components. Fortunately, the design gave me 5 equip-

play is 6.5 feet. With 4K, the recommended distance is now 3.1 feet. In

ment bays to work with which was just enough. Supersized TVs may be

practice, these distances will probably be greater, but you can see that

a case where the expedient solution may be to place the components

clients will likely want a viewing distance roughly half of what they

elsewhere to create greater flexibility for TV and speaker placement.

experience today. This will dictate adjustments to your room layouts.

Ultra HD is too new for documented design practices so expect to have your creativity challenged when your clients embrace this technology.

Change is in the TV air. The best guidance I can offer is to anticipate it and have a trusted technology advisor to guide you through the challenges.

James Stout is a Home Entertainment Architect and the Chief Concealment Officer at The Integrated Lifestyle with by-appointment showrooms in Campbell & Fremont. He can be reached at james@theintegratedlifestyle.com or by phone at 408-393-4779. All designers are welcome to experience the future of Home Technology inside Valet Custom Cabinets (Campbell) and MAC Design Studios (Fremont).

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