ASID CA Peninsula Vol 4 2016-17

SILICON VALLEY

DESIGN

ASID CA PENINSULA / SILICON VALLEY CHAPTER MAGAZINE ISSUE IV 2016

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CA PENINSULA/SILICON VALLEY

ASID CA PenInSulA/SIlICon VAlley ChAPter offICe 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 administrator@capen.asid.org www.asidcapen.org ASID nAtIonAl 1152 15th St. NW, Suite 910 Washington, DC 20005 Tel: 202.546.3480 Fax: 202.546.3240 membership@asid.org www.asid.org eDItorIAl StAff Marie Chan, ASID, CID, GREEN AP Editor & Communications Director

PuBlIShInG StAff Advertising Sales Mike Watt • 972.989.2208 Design Chronicles magazine is published quarterly for the California Peninsula Chapter of the American Society of Interior Designers

by DSA Publishing and Design, Inc. The editorial content and the Design Chronicles magazine are controlled and owned by the California Peninsula Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the California Peninsula Chapter of ASID.

CA Peninsula/Silicon Valley Chapter News 04 04 06 07 07 08 12 14 16 18

PRESIDENT’S LETTER | Yukari Haitani, Allied ASID, CID, CBD, CKD 2016 ASID CALIFORNIA PENINSULA/SILICON VALLEY CHAPTER BOARD MEMBER SPOTLIGHT | Design Mart Silicon Valley: A Study in Adaptation & Transformation GETTING THE MOST OF YOUR MEMBERSHIP | Part 1 WELCOME NEW MEMBERS A WINTER WONDERLAND LIKE NO OTHER JAPAN RETREAT | A Discovery of Design THE NEW SEXY HEX TILES 2016 CHAPTER SPONSORS A PICCADILLY CHRISTMAS

Index Of Advetisers 02

ALL NATURAL STONE

16

EUROPEAN CABINETS & DESIGN STUDIOS

16

CAD SIMPLIFIED

13

FERGUSON ENTERPRISES

19

CALIFORNIA HOMES

20

FORMATION STONE

13

CAMBRIA

05

MENLO FLOORING & DESIGN

07

COAST LIGHTING

17

RIGGS DISTRIBUTING

ON THE COVER

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PLATINUM AWARD WINNER Residential B - Kitchen Kristen Totah, ASID Studio K Kitchens and Design, LLC Photographer: Don Bloom CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2016/17 - 3 -

President’s Letter

T

he Valencia Hotel courtyard was shimmering and sparkling with beautiful holiday decorations and full of smiles and laughter during our holiday party cocktail hour. Elves at the photo booths delighted guests and four young marines in their formal uniforms brought warmth and spirit to the party throughout the evening. Over 100 guests including designers, IPs and student members gathered to celebrate a successful 2016. There was no doubt our holiday party committee had successfully transported all our guests to a ‘Winter Wonderland.’

This year, we had two special volunteers: joining Cita Rojas-Sila, event co-chair and Professional Development Director, were Jessica Jimenez of Hansgrohe as co-chair, and Charlene Rouspil of Dacor as committee member. Both were past board members of NKBA Northern California. The holiday party not only gave all the guests a fun time but also supported three of the ASID five Pillars for fy2017: living the Brand, Diversity and Inclusion, and Alternative revenue Streams. It was the perfect moment to close 2016 and the first quarter of FY2017.

Let’s recap the first quarter for FY2017.

First, I would like to remind everyone of the ASID five pillars and goals for FY2017: ❖ ❖ ❖ ❖ ❖

Design Impacts life living the Brand Communication Diversity and Inclusion Alternate revenue Streams

All our meetings/events were designed to support one or more of these pillars. october Chapter meeting: event leader Marianne Bauer | 2017 Pantone Color Forecast with 0.1 CEU at University Electric Home Appliance Center by Leatrice Eiseman | Design Impacts Life, Diversity and Inclusion The speaker brought her dynamic presentation to introduce her view of color trends, which we hope all attendees can apply in their 2017 projects. We had over 130 attendees, a record for monthly program meetings. Sharon Kasser, ASID professional member and instructor in the Cañada College Interior Design Program, brought a large group of students from her two classes.

Many of those students were excited by the experience of their first professional meeting. I appreciate Sharon’s support of the chapter and hope many of her students will join as student members. october hearst Castle retreat: event leader Susan Hoffman | Hearst Castle Retreat with 0.1 CEU by Denny Holland | Design Impacts Life, Diversity and Inclusion The chapter returned for a second visit to the Castle. This time Denny presented his 0.1 CEU lecture about Julia Morgan and the Hearst Castle, which is one of the most inspirational local Continued on page 5

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ASID CA PENINSULA/SILICON VALLEY 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 administrator@capen.asid.org www.asidcapen.org BOARD OF DIRECTORS

President Yukari Haitani, Allied ASID, CID, CBD, CKD 408.836.5926 President@capen.asid.org President-Elect Patricia McDonald, ASID 408.292.6997 President-elect@capen.asid.org Financial Director Cynthia Campanile, Industry Partner ASID 605.954.4441 Finance@capen.asid.org Communications Director Marie Chan, ASID, CID, GREEN AP 408.261.2181 Communications@capen.asid.org Professional Development Director Cita Rojas–Sila, Allied ASID, LEED GA 408.314.1942 ProfessionalDevelopment@capen.asid.org Membership Director Janine Arietta, Allied ASID 408.265.8484 Membership@capen.asid.org Emerging Professional Chair Anny Wong, Allied ASID 408.502.6011 EPAC@capen.asid.org At-Large Director, IP Liaison Jackie Bartlett, Industry Partner ASID 408.544.9600 at-large@capen.asid.org Student Representative Milan Chen, Student ASID 650.799.9069 StudentRep@capen.asid.org Chapter Administrator Monika Rose 408.906.9577 administrator@capen.asid.org

President’s Letter continued from page 4 architectural sites. This is another example of a diverse range of design inspirations for future projects. The tour had a broad mix of attendees, from Designers, IP members, to students. november Joint Chapter meeting with nArI: event leaders Janine Arietta, Membership Director, and Dori Bolivar | Cooking competition at Monark Premium Appliance Co, San Jose with NARI Silicon Valley Chapter | Diversity and Inclusion, Living the Brand What a fun event!! It was the first joint meeting with another organization for FY2017 and a good mixer for contractors and designers. Unfortunately we lost the cooking competition but we gained a wonderful business network with NARI members. Should we hold a rematch next year? november first Annual Designer Sample Sale and Boutique: event leaders Katherine Quan and Anny Wong | Diversity and Inclusion, Living the Brand, Alternative Revenue Streams This was the Chapter’s first to-the-public sample sale. Da Vinci Marble offered their showroom for the event. Unfortunately the weather didn’t cooperate with us. Customers at Da Vinci Marble, however, enjoyed visiting all the booths for their holiday shopping and the lunch provided by the showroom. It was a fantastic place to show the ASID Brand to the general public. We are hoping to have a second sample sale next year.

november Valle Monte league, Christmas tree Project: community service project leader Teri Pollard, past chapter president | Design Impacts Life, Living the Brand, ASID Gives Back, Diversity and Inclusion As many of you know, this community service project is recognized locally as a holiday tradition in San Jose. The audience of this event is our business target market. The project not only supports ASID Gives Back but is a wonderful way to put the ASID brand out to the general public.

The raised funds go to: â?– â?– â?– â?–

Alzheimer’s Activities Center The Center for Living with Dying Family and Children Services of Silicon Valley Services for Brain Injury

As chapter President, I am thrilled to see our chapter meeting so many of the ASID goals in the first quarter of FY2017. This achievement could not have been possible without the generous contributions from our annual sponsors, event sponsors, volunteers, and all the meeting attendees. Our chapter needs to continuously evolve to contribute to the growth of the design community and construction industry. As chapter president, I thank all chapter members for your help in 2016 and ask for your continued support in 2017.

Yukari Haitani, Allied ASID, CID, CBD, CKD ASID CA Peninsula/Silicon Valley Chapter President 2016-2017

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CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2016/17 - 5 -

Spotlight

MEMBER

Design Mart Silicon Valley

A STUDY IN ADAPTATION & TRANSFORMATION

by Mary Ann McEwan, ASID, CID, MBA A German literature professor once told me that the poet Goethe was successful because he had a very artistic mother and a very disciplined father.

The combination of those traits allowed Goethe to channel his creativity into some of the world’s most beautiful poetry. The same can be said of business or any creative enterprise: one needs the dream first and then the discipline to make the dream come true.

In 2005, Sharon Daroca had an epiphany to start a furniture showroom in the South Bay. While shopping at the San Francisco Furniture Mart with a group of fellow designers, she learned that it would be closing down (this 1937 Art Deco building is now the headquarters of Twitter). As an Allied Member of ASID, she was at that time a partner in an interior design firm, and knew that clients from the South Bay often found it challenging to make the trek to San Francisco to visit the Mart and the Design Center.

‘I’m going to open a showroom in San Jose,’ Sharon announced. When she mentioned this idea to her husband Kevin, he said, ‘I’ll write the business plan.’ Kevin Daroca had been writing business plans for 25 years in the semi-conductor industry. He had been Vice President of Worldwide Sales for a number of high tech firms, writing financial projections for acquiring venture capital, and dramatically growing sales. He soon caught the spark that had hit Sharon, and said, ‘I’ll invest in this, but only if you can show a real ROI.’ That was eleven years ago. Before even leasing the space, on July 28th, 2005 they signed the paperwork with a bank, obtaining a Small Business Administration (SBA) loan. The very next day they flew to Las Vegas to visit their first furniture show as Design Mart. On the plane Kevin met two designers also headed to the show, and handed them one of their freshly printed business cards, the ink barely dry. Those two women gave Design Mart a chance, and after all these years are still loyal customers.

Sharon and Kevin brought their newly signed SBA papers to the Las Vegas show, and promoted their furniture business. The SBA papers validated to potential vendors that they were going to be a legitimate business, even without a showroom. With Sharon’s background in both interior design and sales, and Kevin’s experience in sales and finance, they obtained some furniture lines, and were launched!

On October 12, 2005, Design Mart Silicon Valley, fine furnishings to the trade opened for business, in a 7,200 square foot space. The showroom has now expanded to 12,000 square feet. In the beginning, Sharon and Kevin wore all the hats; now they have a team of nine to keep everything running smoothly.

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Businesses need continual evaluation to respond to changing conditions. During the Great Recession, which affected all of our industry, they called upon SCORE (Service Corps of Retired Executives) for some advice, which they found beneficial. Later, they reached out to the SBDC (Small Business Development Centers) for some additional consultation. Both SCORE and SBDC consider Design Mart to be one of their success stories.

As a result of this internal analysis, they re-energized their commitment to the company’s original business model, relying on their combined knowledge of the industry. As Kevin explains, ‘If you believe in the business model you’ve created, you have to work the model even if it hits a stumbling point. There may be dynamics you can’t control, but it requires you to adapt, not give up the model itself.’

In addition to making some necessary cutbacks in expenses, they decided to expand their business into the commercial market. They landed their first hotel project, which led to further opportunities. They now work with designers, architectural firms, hotel property owners, state government resources, for-profit and not-for-profit entities. Another way Design Mart expanded was by adding several fabric lines to their product base.

One of their secrets to success is providing outstanding customer service.

We all know that things can go wrong with an order, which might involve delays, manufacturing errors, and freight or delivery problems. Sharon and Kevin will step in and address the issue, trying to resolve it by mediating and/or mitigating problems as needed. Current design customers know that Design Mart will be there for them, and Kevin and Sharon tell emerging professionals, ‘We’re going to have your back; we’ll work with you and train you.’

Sharon and Kevin realize that they are a good team together, that one without the other would not have led to the same success. It’s been essential that one complements the skills of the other, the design experience and the business acumen. Their only regret is that they did not open the business sooner! They took the path to longevity, treating clientele, staff and manufacturers with respect, and having the integrity to do the right thing.

From the beginning, Design Mart has chosen to be a vital supporter of our ASID California Peninsula Chapter, both as an IP member and as a Sponsor.

They have hosted many events at their showroom, including ‘Lunch and Learn’ workshops. The combination of creativity and business savvy has allowed Design Mart to provide an essential service to the design community, and has indeed fulfilled one of the company’s goals of making designers ‘feel like family.’

Getting the Most of Your Membership | Part 1

by Janine Arietta, Allied ASID, Membership Director

When was the last time you've visited ASID's national website? Being an active member of ASID is a two-way street. We seek to provide you with products and services to help you succeed both professionally and personally, and in turn we want you to be involved with ASID on multiple levels. As an active member, you will reap rewards: grow your business, build your network and expand your knowledge.

So...what are you waiting for? Start by visiting national's website for a plethora of resources, tools and helpful hints!

MEMBERSHIP BENEFITS As a members of the ASID community you gain access to: • The ASID Appellation — the highest mark of professionalism in the industry • A national network that includes Industry Partners, media partners and consumerfocused communication to market the value of interior design • Significant member savings on contract documents, education, publications, research, and ASID merchandise • My ASID, a custom public profile on the ASID website to showcase your portfolio in the ASID designer referral service, connect with Industry Partners, access job listings and more • Automatic membership in your local chapter including access to chapter events, learning resources and networking opportunities • An annual subscription to ASID’s award winning publication, ASID ICON • Multiple opportunities to engage as a leader and mentor from the chapter level to the national board

• Legislative advocacy for the legal recognition of our profession and the development of laws favorable to the interior design industry • The ASID Foundation, which funds scholarships and grants, as well as research that sustains and communicates the value of interior design ASID MEMBERSHIP BENEFITS: • helpful hints for Members Do you want a refresher on how to best utilize your benefits? Please review the Helpful Hints for Members for tips on how to take advantage of the many benefits and features that you receive with your membership.

Visit: https://www.asid.org/content/helpful-hints-members

• ASID Advantage In addition to the vast network of resources, your membership offers exclusive discounts on products and services through the ASID Advantage program. With items such as insurance programs and contract documents, we provide the tools for you to operate your business more effectively.

Visit: https://www.asid.org/member-benefits/asid-advantage • ASID Product resources Utilize the Industry Partner Directory and Product Finder to find industry manufacturers and their representatives in your area.

Visit: www.asid.org • ASID educational resources There are many ways to continue expanding your knowledge. As an ASID member, you can sign up for a web event and easily fulfill your required Continuing Education Units.

Visit: https://www.asid.org/education

Welcome

NEW

MEMBERS

ASID CA Peninsula/Silicon Valley Chapter would like to extend a warm welcome to our newest members. Come make friends and get involved please contact Monika Rose, our chapter administrator, for a committee to match your interests. She can be reached at 408.906.9577 or administrator@capen.asid.org.

We look forward to seeing you at our meetings and working with you as design leaders!

IP MEMBER Dacor

ALLIED MEMBERS

Autumn Arias, Allied ASID (ADVANCED) Janiece Todd Parsons, Allied ASID Milan Chen, Allied ASID (ADVANCED) Kathryn Ringo, Allied ASID Sharai Simpkinds, Allied ASID

STUDENT MEMBERS

Toral Chopra, Student Member, ASID Berkeley Cowherd, Student Member, ASID Jennifer Eng, Student Member, ASID Keren Mindy Kotowitz, Student Member, ASID Lauren Sue Pennisi, Student Member, ASID Haley P. Poe, Student Member, ASID Ann Truong, Student Member, ASID CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2016/17 - 7 -

A Winter Wonderland

Charlene rouspil, laurie Klatt-nelson, Marianne Bauer, Cita rojas-Sila, Janine Arietta, Jessica Jimenez, Anny Wong, Katherine Quan, Chris nobriga, Sue ross

True to this year’s Holiday Party theme of ‘A Winter Wonderland like No Other’, the Hotel Valencia Santa Row was festively decked out and transformed into a magical setting for the occasion. We participated again in the US Marine Corps’ Toys for Tots drive as part of #ASIDGivesBack. To foster the spirit of giving, those who brought toys received a complimentary signature cocktail during the cocktail hour!

Looking to share the holiday cheer, our Chapter turned out in force to celebrate the generosity and hard work of our Sponsors and volunteers. Members and guests of this sold out event mixed and mingled, spilling onto the hotel’s inviting terrace while grazing on hors d’oeuvres of duck confit, serrano ham and other scrumptious bites.

Those looking for additional diversions browsed the holiday boutique table for gift ideas, snatched photo ops with playful itinerant Elves or posed under the mistletoe using a variety of fun props. The evening culminated in the presentation of awards

by Jennifer and Yukari to show appreciation for our Chapter’s amazing FY 2016

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Like No Other toP rIGht: renee Warren, Jennifer hale BottoM rIGht: Charlene rouspil, Joe Baldanzi, yukari haitani, Chris Petrin toP left: Julie Giligan, Katie Post, lisa lovely

BottoM left: 'elf Wanted' in Winter Wonderland.

Sponsors and committee members. Sue Ross of West Valley College was also honored as the winner of the ASID CA Peninsula Chapter 2016 Fall Scholarship. The event closed out to the DJ’s catchy tunes and everyone left with their stash of holiday treats as mementos of this delightful gala.

A big Thank You to our Holiday Party Sponsors whose generosity helped make this fabulous event a reality: All Natural Stone (Specialty Cocktail Sponsor), Dacor (Wine Sponsor), Hansgrohe (Favor & DJ Sponsor), Purcell Murray (Partner Sponsor), Rohl (Partner Sponsor), The Integrated Lifestyle (Partner Sponsor), and University Electric Home Appliance Center (Photo Booth Sponsor). Of course the event would not be possible without the support of our Holiday Party Committee co-chaired by Cita Rojas-Sila & Jessica Jimenez. Their tireless dedication is truly appreciated!

elizabeth Springs, lisa Mellberg, Isabell Wolf

Mary Ann Mcewan, Marie Chan, Jennifer hale, teresa Pollard, yukari haitani, Jeanette loretz, Carol Woodard, Mary french, Pamela Pennington

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toP left : Adriana Salas, Jackie Bartlett, larry Perez with elves toP rIGht: Marianne Bauer BottoM left: Delectable Desserts at hotel Valencia

MIDDle rIGht : Jim heintz & the Marines BottoM rIGht: Joe Allen, Jeanette loretz, James Stout, Patricia McDonald, Janine Arietta with elves

CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2016/17 - 11 -

Japan Retreat A Discovery of Design

The CA Peninsula Chapter is excited to offer its first ever CEU Abroad as part of our Japan retreat | A Discovery of Design.

Pack your bags for this unforgettable journey to Tokyo and Kyoto March 4 – March 13!

Denny Holland will be presenting a .1 CEU on the influence of Zen on American Design as part of this trip.

Starting in Tokyo, we will experience Japan’s rich heritage with visits to the Edo Tokyo Museum, historic Asakusa Sensoji Temple and Nakamise Shopping Street. A tour of the Akasaka Palace State Guesthouse is also planned. But this trip is not only for learning about the past, but to reach out to the future – there will be exclusive visits to Toto’s acclaimed Technical Center & Universal Design Laboratory whose researchers don age simulation suits to help develop advanced automated solutions for its accessible faucets, toilets and showers. Your dinner at Gonpachi, the restaurant made famous by the movie Kill Bill, is included. After dinner, you’re free to explore the Roppongi district’s pulsating night life at leisure.

Cultural delights beckon at the ancient capital of Kyoto, where the city’s geisha change their hair ornaments 12 times a year to celebrate the natural world! You’ll be treated to a multi-course dinner and entertained by a maiko in a restaurant that was the villa of a former Japanese Prime Minister. For those interested in Japanese traditional and decorative textiles, a visit to the 170 year old Kawashima Selkon Textiles - which is also graciously hosting our lunch and CEU - is a treat. The elegance of traditional kimonos come to life at Chiso, a 460 year old atelier whose artisans still create these exquisite garments with time honored techniques. Enjoy a full day of cultural explorations at the Kinkakuji (Golden Pavilion), Ryoanji & Kiyomizu Temples, and the Kyoto Imperial Palace.

You will also have free time to take an optional excursion to Tokyo’s National Museum of Western Art (designed

by Le Corbusier) or Ekoda Housing Exhibition. In Kyoto, you can choose to see the famed Fushimi Inari Shrine, Togetsukyo Bridge and Sagano Bamboo Path or you can partake in a Kimono wearing experience which includes a stroll around town.

This tour is limited to 25 lucky attendees. The cost for this unique educational opportunity is $2,700 per person, double occupancy, plus airfare. Single supplement is $1,130 extra. Price includes 4 days in Tokyo and 4 days in Kyoto, daily breakfast, 2 lunches & 3 dinners, tour guides on bus tours, train and luggage transfers from Tokyo to Kyoto. All bookings to be made directly through the travel agency, NTA. For more info, please contact Monika at administrator@capen.asid.org or hiroki_sato@ntaamerica.com.

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The New Sexy Hex Tiles

by Cynthia Campanile

Each year we attend the Tile and Stone conventions with great anticipation to see what the factories will be launching. It’s always so exciting to see what the Italian manufacturers come up with as they continue to be the leaders of innovation in our industry. This year’s major trend was certainly no surprise as we had been seeing it sneak into just about every new collection leading up to the shows. The hottest tile trend at the conventions was definitely hexagons! We know hexagon tiles aren't new by any means; we have had 1x1 hexes for decades where we often see them in shower floors, bathroom floors and even commercial restaurants and pubs. But, this year in Las Vegas at The International Surface Event, KBIS, and Coverings there was an explosion of hex tiles.

Hex tiles in every color, finish and material you could ever want: handmade, machine made, decorative, stone, concrete, metal, and glass.

Go ahead and imagine any color, any finish, or any size and I bet we can find it for your next project.

Another trend that continues to remain hot in today’s market is porcelain wood looking tiles. With the new digital glazing technology, manufacturers now have the capability to create unlimited textures and colors ranging from beautifully sophisticated finishes to ones that appear as if the paint is peeling off. I especially like how they look when installed in one of my favorite patterns: herringbone.

These floor are absolutely stunning! While gray continues to dominate the color choices, we did see a lot of beautiful white shades, browns to beige, and many lovely soft blues and aqua hues. This porcelain wood look is proving to be the smart choice especially for families that have small children and animals because they don’t scratch like real wood, never fade, and never need refinishing. Now that is really something!

Some people object to tile floors, pointing out how cold they are, especially at this time of year. Did you know there is a system to heat them? It comes with a thermostat that can be programed to your needs. They are amazing, everyone should have them. Personally I love a nice cool tile or stone floor during the summer, but once the weather turns cold in October and my stone feels more like ice, I turn the heater on and OMG, I have a lush warm floor. No need for slippers here. We invite you to stop by to see all of these new products, and more at Artistic Tile and Stone’s showroom in San Carlos.

Artistic Tile and Stone

830 Bransten Road, San Carlos, CA | 650.631.8453 | www.artistictileandstone.com

HAVE YOU

HUGGED A SPONSOR TODAY?

GIVE A SPONSOR SOME LOVE. Sponsors play a huge role in keeping our chapter strong.

Say “thank you” to, and do business with, a sponsor today.

CAMINNESOTA PENINSULA/SILICON VALLEY

CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2016/17 - 15 -

2016 CA Peninsula’s Chapter Sponsors Diamond Sponsor

Platinum Sponsors

Gold Sponsors

(650) 843-0901 & DESIGN STUDIOS

EUROPEANCABINETS.COM

Silver Sponsors

San Francisco

DESIGN THAT SPEAKS ITALIIAN

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Bronze Sponsors

YOU

TRADE PARTNERSHIP CIRCLE Personalized services and resources to support our community of designers, architects and builders, and their clients.

Riggs Distributing is dedicated to develop new ways to engage and support our trade partners. Trade representatives like Shae Wilder offer an amenity-rich program to the trade that is accompanied by direct support from the experienced staff at the Sub-Zero and Wolf showroom. We build a team around our trade partners through: • Personalized one-on-one meetings and office-wide lunch-and-learns • Personal use discounts and participation in our trade specification program • Invitations to exclusive culinary classes and events designed for experiencing what distinguishes Sub-Zero, Wolf and ASKO Contact Shae Wilder, Trade Manager, at: shaek@riggsdistributing.com

Riggs Distributing, Inc. 1755 Rollins Road Burlingame, CA 94010 | 650-240-3000 | riggsdistributing.com

A Piccadilly Christmas CHRISTMAS TREE ELEGANCE 2016

Our Chapter is pleased to participate in the Valle Monte League’s fundraising efforts as part of #ASIDGivesBack. The non-profit organization donates all net proceeds to four noble causes: Family & Children Services, The Centre for Living with Dying, Alzheimer's Activity Center, and Services for Brain Injury.

The fundraiser, Christmas Tree Elegance 2016 ‘A Piccadilly Christmas’, was held on 12/1 and 12/2 at the Doubletree Hilton in San Jose to the delight of 2,300 guests over the 2 days. Our community service project leader Teri Pollard with committee members Ann Flynn, Victoria Nazloo, Kaitlyn Pinson, Sue Ross and Jackie Bartlett represented the Chapter in decorating the VML Past Presidents’ Tree to the theme of Castles, Tassels and Crown Jewels. Armed with ornaments that were authentic replicas of English castles and memorabilia commemorating the Queens’ royal celebrations, supplemented by a trove of faux jewel drops, gold & faux crystal tassels, as well as gold and silver ornaments, the committee created a glamorous tree that became a favorite backdrop for the event attendees’ selfies. As an eco-friendly touch, the committee used all LEDs to light the tree.

The Chapter was prominently recognized by the Mistress of Ceremony as designers of the 14 Christmas trees for the event were introduced.

In addition, a display board by the vignette formally acknowledged the Chapter, its committee, and the VML supporters. Many thanks to our IPs who supported our efforts in creating the Chapter’s vignette: Design Mart Silicon Valley for the leather chair and tree skirt fabrics, and Larry Perez of All Natural Stone for fabrication of a much needed steel support easel as well as his onsite assistance!

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