Georgia Fall / Vol 3 2019

INDESIGN

ASID GEORGIA CHAPTER MAGAZINE ISSUE NUMBER III FALL 2019 - 1 - FALL 2019 | GEORGIA CHAPTER

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CHAPTER ADMINISTRATOR: KEIGH HAMILTON 351 PEACHTREE HILLS AVE NE | SUITE 504A ATLANTA, GEORGIA 30305-4527 TELEPHONE 404.231.3938 ADMINISTRATOR@GA.ASID.ORG | GA.ASID.ORG ASID NATIONAL 1152 15TH STREET, NW, SUITE 910 WASHINGTON DC 20005 T 202.546.3480 T 800.610.ASID (2743) F 202.546.3240 ASID@ASID.ORG | WWW.ASID.ORG EDITORIAL STAFF EDITOR AND COMMUNICATIONS DIRECTOR: TASHA NORLAND, ASID INDUSTRY PARTNER ART DIRECTOR: LAURA SHINE LEE CONTRIBUTORS JOYCE FOWNES, Allied ASID KRISTIN KONG, ASID TONY PURVIS, ASID JESSICA KREUNEN, ALLIED ASID

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COURTESY OF STUDIO A2

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PRESIDENT’S MESSAGE

THE GENERATOR ------------------------RYAN GRAVEL’S LATEST ENDEAVOR

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THE FUTURE OF INTERIOR DESIGN -------------------------

DESIGNER TOP TEN -------------------------

VIRTUAL SHOWROOMS AND AUGMENTED CATALOGS

JOYCE FOWNES, ALLIED ASID

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ASID ANNUAL MEETING

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OUR ADVERTISERS

PUBLISHING STAFF SALES REP: JAMIE WILLIAMS jwilliams@dsapubs.com | 352.448.5873 INDesign Magazine is published quarterly for the ASID Georgia Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the INDesign magazine are controlled and owned by the Georgia Chapter ASID. Reproduction of this publication in whole, in part, or in any form is strictly prohibited without the written permission of the Georgia Chapter of ASID.

22 AGM Imports

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3 European Kitchen & Bathworks

27 S&S Rug Cleaners 22 Scott Antiques Market

7 AmericasMart

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31 Sherwin Williams

16 Atlanta Homes & Lifestyles

23 Greater Southern Home Recreation

27 The Romo Group

27 Atlanta Teak Furniture

23 Karpaty Cabinets

17 California Closets

2 Marmi Natural Stone

15 Dacor

27 MicroSeal of Atlanta

14 Drape 98 Express

32 Mitchell Gold & Bob Williams

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Traditions in Tile and Stone

26 White Glove Delivery

FALL2019

A BOVE: ASID GEORGIA CHAPTER OFFICE

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GREETINGS ASID GEORGIA MEMBERS!

I am thrilled to be the 2020 President of this amazing Chapter! The fun thing for me is reflecting on this year as a year with great insights into our future with 2020 Vision. We have a wonderful Board that I look forward to everyone meeting and becoming more deeply engaged with this year. We started in 2019 with great success the President’s lunch, which we will continue. This has proved to be reengaging on so many levels with volunteers and members looking for additional ways to engage with ASID. This is so exciting to me!

We have also made great advances this year with GAIDP and will continue to engage and support our legislative team supporting the advancement of our profession.

We are already planning Storytellers, Art Auction, Design Excellence Awards and all of the other exciting events you have come to know and love about ASID. Additionally, this year we will be engaged in significant community support with ventures like Generator and other non-profit organizations that are moving the needle for all of us in our global community. I look forward to membership’s interface and engagement on issues that you would like to see us broaden in our reach.

Thank you again for your support of ASID, I am here to serve you!

Warm Regards, Joyce Fownes, Allied ASID

AMERICAN SOCIETY OF INTERIOR DESIGNERS GEORGIA

BOARD OF DIRECTORS PRESIDENT Joyce Fownes, Allied ASID, LEED AP BD+C president@ga.asid.org PRESIDENT-ELECT Tony Purvis, ASID, LEED G.A president-elect@ga.asid.org FINANCIAL DIRECTOR Laura W. Jenkins, ASID finance@ga.asid.org COMMUNICATIONS DIRECTOR Tasha Norland, Industry Partner communications@ga.asid.org

ASID GEORGIA CHAPTER PRESIDENT 2019-2020

DIRECTOR AT-LARGE JC Caldwell, Industry Partner at-large@ga.asid.org

HELLO ASID GEORGIA!

I hope that all of you have had a wonderful summer and spent some time relaxing and recharging. It is hard for me to believe that my term as your president is coming to an end. It has been such a privilege and pleasure to serve in this position, and I wish to thank all of you for this wonderful opportunity. I have enjoyed my time interacting with our members, and I feel so fortunate to work in such a supportive and talented design community.

I would like to encourage you to get involved and volunteer some of your time to this amazing organization. My life has been enriched by the relationships made possible by ASID and I want to remind you that you BELONG to an organization that supports, promotes and advocates for our profession. We must never cease in our efforts to educate others about the impact of design on the human experience.

On behalf of our 2018-2019 Board of Directors, thank you for your support this past year and best of luck to our incoming board – a group of remarkable, dedicated individuals that I am proud to call my friends.

Warm Regards, Kristin Kong, ASID ASID GEORGIA CHAPTER PRESIDENT 2018-2019

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DIRECTOR AT-LARGE CO-CHAIR Melissa Hagerty, Industry Partner at-large@ga.asid.org EMERGING PROFESSIONAL AFFAIRS CHAIR Rebecca Freitag, Allied ASID epac@ga.asid.org EMERGING PROFESSIONAL AFFAIRS CO-CHAIR Jocelyn Turcotte, Allied ASID epac@ga.asid.org MEMBERSHIP DIRECTOR Nujhat Jahid-Alam, Allied ASID membership@ga.asid.org PROFESSIONAL DEVELOPMENT DIRECTOR Amy Hunley, Industry Partner professionaldevelopment@ga.asid.org STUDENT REPRESENTATIVE TO THE BOARD Courtney Pratt, Student ASID studentrep@ga.asid.org STUDENT AFFAIRS CHAIR Traci Moore, Allied ASID administrator@ga.asid.org CHAPTER ADMINISTRATOR Keigh Hamilton administrator@ga.asid.org

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THE FUTURE OF INTERIOR DESIGN VIRTUAL SHOWROOMS AND AUGMENTED CATALOGS

By Anastasiia Bobeshko professional marketer, writer, and technology enthusiast with a particular focus on VR, AR, and mixed reality.

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Interior design is in the process of being completely revamped as new technologies enter the playing field. By looking toward the future, particularly the nascent technologies of virtual, augmented, and mixed reality, interior designers are finding new ways to attract customers and outcompete rivals.

completely different environment. It is achieved through either VR specific devices, such as Oculus Rift or HTC Vive, or VR head-mounted displays (HMD), such as Google Cardboard and Samsung Gear VR, that turn mobile devices into VR devices.

Each of these technologies brings slightly new opportunities to the table, but all of them work to improve and assuage difficulties that have plagued the business. Specifically, disappointment due to a discrepancy between expected renovations and actual ones, and customer hesitation in hiring an interior designer due to the fear of not having enough control over the process.

INT E RIO R DE S IG N V IS UA LIZ AT IO NS Using VR for interior design produces staggering results.

Instead of drawing, explaining, or imagining what a room may look like, people can now put on a VR device and literally walk through different iterations of their future living room.This allows people to see it from every angle, get a sense of the feng shui, and feel assured of what they’re going to invest in.

T R AD I T I O NA L ME TH O DS Traditional methods of advising and assisting customers have relied upon a combination of verbal explanations and 2D drawings. While this has served the industry faithfully, it has principal flaws.

The process of communicating can often leave a lot of room for confusion and disappointment. Even when both the designer and customer are able to correctly express their vision, there is always the chance that the imagination doesn’t quite fully grasp how certain objects will work in concert and how different colors will produce unique emotions.

In the case of 2D drawings and conceptual depictions, the risk is that the customer will not fully appreciate the dimensions of depth and the sense of the room from various vantage points.

VI RTUA L RE AL I T Y Of the three new technologies, virtual reality (VR) is likely the most commonly known. The idea is simple: completely immersing the user in 360 degrees of visual content to create the impression that the user is in a

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Due to the increasing cost-effectiveness of virtual visualizations, these sort of virtual walk-throughs are becoming ever more common for both corporate and personal customers. In large part, this is because of increasing partnerships between software developers and interior designers to bring greater precision and affordability to virtual interior designs.

V IRT UA L S HOWRO O MS VR is also allowing for the development of so-called “virtual showrooms.” In effect, the user puts on the VR device and is suddenly in a store showroom. Instead of traveling, the process of buying a new couch can be done from the living room.

The advantage of doing it this way as opposed to via a computer is the fact that the user is able to get a real sense for the dimensions of the object. As the computing power of VR devices improve, allowing graphics to become ever more realistic, virtual showrooms may begin to displace traditional brick-and-mortar stores. To get a general idea of what virtual reality can do for your business, you can take a look at a VR platform for interior designers and architects, designed by Marxent.

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AU G ME N TE D R EAL I T Y

Augmented reality (AR) basically allows a person to use his or her phone to overlay the physical world with virtual elements. This is a fancy way of saying that you could use your phone’s camera and an AR app to see what a new green couch would look like in your living room. IKEA successfully adopted this idea in their new printed catalogs, giving customers the ability to place virtual furniture into his/her house.

MI X E D RE A LIT Y Mixed reality (MR) is like augmented reality on steroids. It requires specifics devices, such as Microsoft’s HoloLens, but allows users to combine physical and virtual elements realistically and seamlessly without markers (re: brochures or print-outs).

Mixed reality devices read the physical environment, so all virtual elements interact with physical elements as if they truly existed; a “virtual” ball will, for example, roll off a real sloped table, fall onto the ground, and bounce according to the rules of gravity.

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CATA L O G AP P S

A MIX O F CATA LO G S A ND V IS UA LIZ AT IO NS

Without getting too technical, most AR apps currently rely on market-based technology. This means that a furniture company or an interior designer can give you a brochure or handout that you place in the location you would like to place a piece of furniture.Then by aiming your phone at the location, the piece of furniture — with real-to-life dimensions and scaling — will appear on your screen as if it were part of the room.

Compared to VR and AR, MR is still being perfected.

Innovative developers with Microsoft in charge, however, are already testing how it can be used to combine the best elements of VR and AR interior design apps.

The benefits of new apps like this are that they allow potential buyers to know if something will fit in their room. We can all finally say goodbye to the soulcrushing, back-breaking process of buying a new dresser, lugging it upstairs, only to find out there’s no space between the bed frame and the wall. For furniture companies and interior designers, it offers increased competitiveness and higher customer satisfaction.

IKEA, for instance, has long adopted the concept of virtual catalogs and increased their sales from 27.6 in 2012 to 35.1 in 2016, according to Statista.

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Because mixed reality combines the 360-degree nature of virtual reality with the physical/virtual integration of augmented reality, it allows for a more dynamic form of “catalog apps” and the immersion of “visualizations” without costly and time-intensive development. Users would be able to add multiple hypothetical pieces but wouldn’t be able to remove actual, physical elements from view. Thus, MR catalog apps in development are best suited for empty rooms in a new home or smallerscale, in-room re-arrangements.

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The winner from all these technological advances will be the customer. Interior design has always had a degree of excitement — new furniture, new layout, whole new vibe.

Too often, however, it could become a frustrating process of apprehension and confusion over what exactly was going to happen.

Utilizing virtual reality in interior design is a huge step forward for those big projects that require substantial forethought before committing to the costly renovation and construction accompanying such projects.

Augmented reality is the perfect solution for solving those ever nagging questions of “Will it fit?”, “What if it was red”, and “Will it match the wallpaper?” Mixed reality will allow new homeowners to completely deck out their new home, in thousands of new arrangements, in a matter of minutes.

IF THERE WAS EVER A TIME TO BE EXCITED ABOUT WHERE INTERIOR DESIGN IS GOING, NOW IS THAT TIME.

This article was originally published by Tech.Co, then republished by Mansory Design Magazine.

If this topic interests you, you may enjoy a more in depth piece by Michael Slenske on Architectural Digest online titled: “Will Virtual Reality Change the Design World? The tech crowd’s current obsession could have a massive impact on the design industry—if it can evolve from novelty to innovation.”

Find it at: https://www.architecturaldigest.com/story/virtual-realityaugmented-reality-apps-oculus-vr-design-world eprinted in full from : https://blog.yulio.com/blog-vr-for-interior-design.

Post date August 23,2018.

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Interior Design by Cathy Austin | Architecture by Eric Binder | Photographed by Gordon Beall

From exquisite interiors to luscious landscapes, Atlanta Homes & Lifestyles showcases only the best in Southeastern style and design, since 1983.

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Š2019 California Closet Company, Inc. All rights reserved. Franchises independently owned and operated.

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Interior Design by Cathy Austin | Architecture by Eric Binder | Photographed by Gordon Beall

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THANK YOU SPONSORS: ADAC AmericasMart Baker Audio Visual Corgan Dekalb Office Generator Interior Architects PPG Paints Steelcase Traditions in Tile

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- WELCOME NEW ASID MEMBERS NEW PROFESSIONAL MEMBERS

Billy Bell, Allied ASID

Kibum Kim, Allied ASID

Ronnie Halpern, ASID

Brent Michael Brown, Allied ASID

Clarissa Marquez, Allied ASID

Nancy Vargo, Allied ASID

Reshma Johnson, ASID

Maya Callaghan, Allied ASID

Ramanda Miller, Allied ASID

Brittany Waag, Allied ASID

Charles Michael Kleeman, ASID

Reed Clements, Allied ASID

Julia Miltiades, Allied ASID

Sheena Welch, Allied ASID

Jorge Mateo, ASID

Kimberly Victoria Culbreth, Allied ASID

Lesley Myrick, Allied ASID

Maari Sonday, ASID

Valerie Toporoff, Allied ASID

Jessca Davis, Allied ASID

Qingmai Ni, Allied ASID

ASSOCIATE ASID

Taylor Hornsby, Allied ASID

Seohyun Park, Allied ASID

Katie Long, Associate ASID

ALLIED ASID

Chengcheng Hua, Allied ASID

Holly Reina, Allied ASID

Heather Smith, Associate ASID

Jumana Almukhtar, Allied ASID

Chenyu Huang, Allied ASID

Sophia Russo, Allied ASID

Tracy Unverzagt, Associate ASID

Brittany Asbury, Allied ASID

Grace Hunter, Allied ASID

Mariana Rizek, Allied ASID

Lindsay Barnhill, Allied ASID

Lauren Davenport Imber, Allied ASID

Catherine Shuman, Allied ASID

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There is a tsunami of change coming to Atlanta & other cities around the world.

“I find myself seeing things that other people don’t see, and then I try to get them to see it – to see themselves in it – in ways that compel them to take action toward a larger, shared idea about their lives and for the world. “ – Ryan Gravel, 2019 To learn more please visit: https://ryangravel.com/generator/ - 20 -

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On Thursday, August 8th, ASID GA hosted the 2019 Annual Meeting in a new venue and concept coming to Atlanta. Heather Infantry, Executive Director of GENERATOR shares with us below the vision of founder Ryan Gravel’s latest concept: Rapid population growth, housing shortages, worsening traffic congestion and poor air quality are just some of the factors putting unforeseen strain on our communities and intensifying social inequities. While our leaders are working to keep pace with these complicated and difficult issues, we know that they can’t meet these challenges alone. We also know these changes are generating both a palpable sense of social unrest and a remarkable cultural awakening of people eager to take action -- everyday people with great ideas that can transform how we live and connect with each other -- if only those people could be heard. That is the impetus for Generator, a platform for people and ideas. Founded by Ryan Gravel, the idea-guy behind the Atlanta Beltline, Generator’s mission is to bring people together to generate ideas that shape the future of cities. Because at Generator, we know it takes more than a single person or idea to create lasting change— it takes a movement. When we come together to listen, learn, and collaborate, we open the door to unexpected connections, resources, and the human power to catalyze ideas into action. In light of this, we’re committed to creating a space for social change where all people have a voice in working towards a shared vision for a better tomorrow.

More than ever, our cities need us, the people, to lead the way.

They need us to bring humanity into concrete, to build hope into infrastructure, and to realize the unimaginable. Together, we will build a world where everyday people—armed with ideas will create real and lasting change for their communities and for the world.

To fulfill its mission Generator is creating a restaurant space in the historic Telephone Factory Lofts inspired by the intrinsic human delight that comes from sharing ideas over a meal. We know that great social and cultural movements in history have often come out of bars and restaurants. Paschal’s in Atlanta and Stonewall Inn in New York City, for example, cultivated defining social movements. The White House Tavern and other bars on Hudson Street in New York City were meeting places for community organizers that saved entire neighborhoods from destructive highway proposals. And Les Deux Magots epitomized the cafe culture of Paris, bringing together artists and literary legends from around the world that helped shape the culture of 20th century life.

- Heather Infantry

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- WELCOME NEW INDUSTRY PARTNERS INDUSTRY PARTNERS LOCAL

INDUSTRY PARTNERS NATIONAL

Sandra Deebel, Asburys

Todd Crandall, American Leather

Furnishings + Design

Emily Ryan, Ballard Designs

Becky Hollingsworth, Mannington

Lindsey Clarck, Caesarstone

Commercial | Amtico

Julie Little, California Closets

Greg Lane, Almo Corporation

Mark Cassidy, California Closets

Donna Mishkin, ProSource Wholesale

Elyse Strum, California Closets

Marek Mlynar, Decorative Atelier, Inc

Wendy Bennett, Circa Lighting

Robert Robertson, Rizzy Home

Leah Phillips, Delos Rugs Linda Hysler, Delos Rugs

INDUSTRY PARTNERS REGIONAL

Ed Hysler, Delos Rugs

Kimberly Leach, Baker Interiors

Reisa Elden, Houzz, Inc.

Chris Mobley, Danze by Gerber

Leah Bernath, Humanscale Corporation

Colt Trew, Decorative Concepts

Betsy Goslin, Jaipur Living Inc.

Micene Fontaine, Design Arts Seminars

Rumana Sultana, Jaipur Living Inc.

Erin Boekweg, Floor & Decor

Sarah Frost, Kirsch

Brandon Fish, Levantina

Brian Bird, Logison Acoustic Network

Calais McGuinness, Panoramic Doors

Karen Clymer, RM COCO Décor, LTD.

Rachel Evans, SCAD Art Sales

Julie Dewald, Room & Board

Lisa Connor, Sub-Zero Wolf Southeast

Karen Glass, Summer Classics | Gabby

Oleg Faynshteyn, Vicostone

Margery Hurlbut, The Container Store

Gena Harrison, Walker Zanger, Inc.

Emma Hammer, The Container Store

Heidi Peschel, Walker Zanger, Inc.

Vania Venizelos, Williams Sonoma, Inc.

Leah King, Waterworks

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JOYCE FOWNES

by JESSICA KREUNEN, ALLIED ASID

Q 1.

You are now Interiors Studio Principal and Atlanta Office Director for Corgan. How has your impressive tenure of design leadership led you to Corgan, Atlanta?

A This has been an amazing opportunity with a fantastic design firm. I am able to create my own destiny with the support of a large design practice by hiring incredibly strong people from the Atlanta design community and building a culture of design with individuals who have all come at this the same way - let’s create something great together. We have been very successful while having fun at the same time. Our brand promise is agility in design, we are responsive to our clients and focused on the user experience. Our core values are: Integrity, Excellence, Balance, Passion and Curiosity. I am proud to embrace an organization that walks the walk…

Q 2.

“To stay competitive and develop future-proof environments” I love this phrase from Corgan’s website.

What does “develop future-proof environments” mean to you?

A It means not following trends but developing environments that are 100% client focused - “Creating places where our clients thrive”, we listen to our clients and base decisions on research and data. We also know our clients’ industries and have a deep bench depth of knowledge of specific markets.

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AUSTIN/DALLAS

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Q 3.

What attributes do you look for in a designer who would want to join Corgan’s team?

A I think I read personalities pretty well and making sure there is a good fit for the culture. Design is probably at the forefront of any decision though. I think you can teach a lot of other aspects of what we do, but design and being a great designer is an innate talent that is more difficult to teach.

Q 4.

We are excited to have you as the incoming ASID GA President! What is one of your goals/visions for the upcoming 2019-2020 year for ASID GA?

A My focus is on the environment and our community. I see ASID moving beyond the built environment as we traditionally know it to discover a fuller meaning of “design impacting lives”. We have so much knowledge to inform spaces inside and out, whether for the occupant or restoration of our ecosystem, our reach is much broader than we have taken into account historically. I see us moving toward an expanded footprint.

Q 5.

What was one of your favorite ASID events in the past few years?

A I always enjoy the DEA’s, I think my favorite from years past was at American Spirit Works. It was just beautiful and thoughtful.

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DESIGNER TOP TEN

| e d it o ria l

continued

Q 6.

Virtual Reality (VR) has been a recent response from the A+D industry to convey designs to our clients in the most hands-on method to date. As Corgan utilizes this design tool, how hasVR revolutionized your clients’ experience as well as your design process?

Q 8.

A We use VR for all of our markets. Our Aviation and Mission Critical teams are probably leading this for the firm, but VR is also heavily used in Corporate, Commercial and Education. On very large projects, the stakes are very high in regard to competition. We would actually develop VR to help tell the full story of the project to win a project. For Corporate and Commercial, we do both, to win the work as well as to help clients understand their space.

A We use VR for all of our projects-it is a natural outgrowth of the tools that we utilize for the development of our work-from Revit to Enscape to VR it just depends to what extent/to what level. We have a team in our Dallas practice called MediaLab, they take it to a whole other level that is completely photorealistic fly throughs. A typical VR output allows you to set views and then circulate through that space, a fly through does this through other higher levels of technology. We are constantly looking for ways to enhance our design capabilities and enhance the user experience.

We find that clients are able to understand their space so they become excited and engaged in the design early on in the process and aids in design decisions.

Q 9.

I loved Apple Valley Brookhaven and continue to work with Stream to support them. It really has helped to transform this area and bring life and energy to this area of Brookhaven. I also loved Bacchanalia, it was on an adaptive re-use site, but it was a ground up building.

Where do you think the design industry lies right now between presentingVirtual Reality as an “added service” for our clients toVR becoming a client expectation?

A I’m not sure that clients really know what to expect. I believe that most firms currently would consider this as an add service, again it depends on the level of expectations of what is “VR”, so you can run your Revit model through Enscape with no finishes and have a white model view to “walk through” or you add materials and walk through-if you do this, it all has to be real-all of the furniture, walls, etc.. so this takes time to develop. I believe we are really at the beginning of this journey just as we were with Revit 5-6 years ago. It will eventually just be the norm.

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What is one of your favorite adaptive reuse projects you have worked/are working on?

A

Q 7.

Are you usingVR more in specific vertical markets, and why?

Q 10.

What has been your favorite vacation to date?

A I just got back from Italy with my daughter. It was her first time in Italy so I wanted to cover as much ground as possible with her so we went to Rome, Cinque Terre and Florence. We had such a fun time together both seeing all we could see, eating amazing food and enjoying our time as mother and daughter together.

Rac Des Rac 470

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Call our local Account Executives: Rachel Moeller, Designer Account Executive, Rachel.M.Moeller@sherwin.com, 470-330-3460 Matthew Heald, Architectural Account Executive, Matthew.J.Heald@sherwin.com, 404-323-2263

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