TX GULF COAST TEXAS GULF COAST
DESIGN
SUMMER 2019
|
ISSUE 75
BOARD OF DIRECTORS
President’s Message
H
ello Fellow ASID Colleagues!
The last few months have been incredibly busy! I attended ICFF in New York where so many new and innovative products
from all over the world were displayed. They had multiple programs provided by ASID that were informative to our ever
changing profession. Many of our industry partners and local designers were present at this event!
We had a great Membership event at QDI with guest speaker Nina Magon. Spring Market held at DCH where I spoke at Armony Cucine discussing innovative Italian technology in finishes for cabinetry. A successful New Faces event at Expressions
Home Gallery featuring Marie Flanigan as our guest speaker. Multiple engaging and informative CEUs and Programs like the
talk given by Jennifer Cope of Modern Luxury Interiors magazine. A great Kick off Party for Call to Entry for Ruby Awards at
Cosentino. And of course our Major Event, the River Oaks Show House in June featuring 21 talented ASID designers and
multiple industry partners including Circa Lighting and our Platinum Underwriter The Shade Store!
I encourage everyone to get involved!! We as a chapter become a better organization with your involvement. I highly recommend
everyone to enter the Ruby Design Awards competition. We have so many talented designers and industry partners. It is
always so exciting to see all the different types of designs featured in our Ruby Awards. I am looking forward to this year’s
event to be held at Asia Society of Houston.
Many thanks to our wonderful Board of Directors, Committee Chairs & members and Janie, our tireless Administrator, who
have made all this and more happen. We have one of the most amazing chapters in the organization. It makes me so proud
to be working with such a great group of people who volunteer their time to give us so much! We are a blessed community.
I am so honored to be serving as your President. Humbly yours Saima Seyar, ASID, RID
ASID Texas Gulf Coast
Chapter President 2018-2019
President Saima Seyar, ASID, RID 281.630.0106 president@txgc.asid.org
President-Elect Sari Karki-Rajabi, ASID, RID 281.686.1745 president-elect@txgc.asid.org Financial Director Tom Connell 713.305.6503 finance@txgc.asid.org
Communications Director Brooke Bowman, Allied ASID 281.841.0318 communications@txgc.asid.org
Professional Development Director Jan Therrien, Allied ASID 281.799.0240 professionaldevelopment@txgc.asid.org Membership Director Alison Dominguez 713.419.6420 membership@txgc.asid.org
At-Large Director Nubia Heinz 713.542.6245 at-large@txgc.asid.org
Student Representative Marcia Rodriquez, Student ASID 832.701.4568 studentrep@txgc.asid.org Chapter Administrator Janie Mitts Moore 713.626.1470 administrator@txgc.asid.org
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 3 -
Fine furniture from top US, European, and Asian factories and work shops is available for immediate gratification and special orders. We love to partner with independent designers. Please visit us soon! Classic to modern lines include: American Leather, Baker Furniture, Brown Jordan, Century, Councill, Hancock & Moore, Hickory Chair, Hickory White, Jonathan Charles, Karges, Lexington, Sherrill, Stanley, Theodore Alexander, Trosby and much more!
Meredith O’Donnell Fine Furniture, Accessories & Rugs
1751 Post Oak Blvd | Houston, Texas 77056 | 713.526.7332 | info@meredithodonnell.com | meredithodonnell.com
TEXAS GULF COAST
TX GULF COAST
ON THE COVER: Master Vestibule by Teena Caldwell of Twenty Two Fifty Interiors ASID River Oaks Showhouse 2019
DESIGN SUMMER 2019
|
ISSUE 75
20
CHAPTER OFFICE 7026 Old Katy Road, Suite 285 Houston, Texas 77024 T: 713-626-1470 Office Hours: 10am-4pm Mon-Thurs Closed Friday www.asidtgcc.org
EDITORIAL VOLUNTEERS Communications Director Brooke Bowman, ASID
Magazine Chair Jon Schuler, Manager of Showrooms Gulf Region, Expressions Home Gallery Jay Crowe Blanchard, ASID, RID, CAPS
16
in this issue
ASID HQ 718 7th St. NW, 4th Floor Washington DC 20001 Tel: (202) 546-3480 Fax: (202) 546-3240 asid@asid.org • www.asid.org
Magazine Committee Candy Castle, Allied ASID Elnaz Irby, Allied ASID
Chapter Administrator Janie Mitts Moore 713-626-1470 administrator@txgc.asid.org
Advertising Sales Jamie Williams • 352.448.5873 jwilliams@dsapubs.com
TXGC DESIGN Magazine is published quarterly for the Texas Gulf Coast Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and Magazine are controlled and owned by the Texas Gulf Coast Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the Texas Gulf Coast Chapter of ASID.
our advertisers
Contributors Karen Ashcraft, Southwest Sales June Rives
18 06
ASID TXGC RIVER OAKS SHOWHOUSE
06
SHOWHOUSE ROOMS & DESIGNERS
11
FIVE REASONS OUTSOURCING MAKES
18 19 20
SENSE
12
WELCOME NEW MEMBERS
13
BEST BUSINESS PRACTICES
14
THE INTERNATIONAL CONTEMPORARY
FURNITURE FARE
SOCIAL NETWORK MAKING DECISIONS ABOUT ART FOR
INTERIOR DESIGN
22
TILE BEST PRACTICES
23
ASID SPONSORS
FINANCIAL FAQS
24
HOUSTON DESIGN CENTER
16
MARKETING YOURSELF SEMINAR
26
DECORATIVE CENTER HOUSTON
21
AllArt
17
Dallas Rugs
17 12
21
McLaren’s Antiques & Interiors
Blatt Billiards
04
Meredith O’Donnell Fine Furniture
G&S Custom Draperies
07
Off-White Furniture
Ladco
17
Sneller Custom Homes & Remodeling
28
23
Bellapelle / GH Leather
21
The Lonestar Range Hood Company
15
Sunburst Shutters
M&M Carpet Showroom
16
Venetian Blind & Flooring
02 27
Lucky Gem Imports
21
Manchester Carpet
12
13
Mitchell Gold + Bob Williams
22
09
Schenck & Company
Sun Pro Glass Tinting
XtremeInterior Architectural Solutions / Tamlyn TEXAS GULF COAST CHAPTER | SUMMER 2019 - 5 -
By Jon Schuler
ASID TXGC River Oaks Showhouse
Cheryl Baker, Allied ASID, served as chair for the ASID TXGC Show House Committee this year and was responsible for coordinating the efforts of 21 designers to make this year’s house the success it was. She sat down with us to “pull back the curtain” a little bit and talk about the experience. JS: Tell me a little but more about your background and any previous experience you had working with the ASID Show House. CB: I started my firm, CDB Interiors, in 1995 and have been active with our local ASID chapter since that time. In 2015 I participated in the ASID Holiday Show House in The Woodlands with Donna Vining and Donna Jarnigan and just had the best time. I really loved getting to know the other participating designers. When it came time to find someone to chair the 2019 show house, Tom Connell approached me and the rest is history!
JS: How did our chapter and Welch Builders & Brokers come together to collaborate on this project? CB: Both Tom and I have known Rallin Welch since the 1990s. I wanted this year’s show house to be closer in to town than it had been in years past, and Rallin was working on two houses in River Oaks. The timing of his project at 2104 Chilton worked perfectly with our timeframe, and as soon as I walked into the house for the first time I knew it was the one. JS: How many different designers worked on the house and what exactly were they tasked with? CB: We had a total of 21 designers collaborating on the house. They were tasked with developing a concept for their assigned space, following a loose color palette. We really wanted to give each of them the creative freedom to come up with something really special and
unique. Each designer then presented their concept boards and had to be approved by a blind committee. JS: What was your favorite part of working on the show house? CB: I absolutely loved getting to know the designers and their respective firms who participated this year; without each of them and their individual visions, we would not have had a show house this year! I also appreciated getting to know Rallin’s crew and his subcontractors. I know trying to appease 21 designers in an eight-week timeframe was not easy, but they were just so accommodating and nice.
JS: What made this year’s show house different from past show houses? CB: I think the biggest difference was the location; being inside the loop gave us greater access to more vendors as well as made it easier for folks from all over the Houston area and beyond to be able to visit. We also had greater participation this year from our chapter, plus we focused on selecting finishes and furnishings only this year, as opposed to being involved in each space from the ground up.
JS: What are the plans for the house after the ASID event? CB: The house is on the market, so hopefully with all the wonderful exposure it received, the offers will come in and a lucky family will get to live in this beautiful home!
JS: What is the biggest thing you learned while working on the show house? CB: It takes a village. Watching so many different people with their own backgrounds and ideas come together to create something so beautiful was really inspiring. When you had the right team in place with one common goal, the possibilities of what you can achieve are simply endless.
Exercise Room by Saima Seyar of Elima Designs
Game Room by Cristina Robinson of IiiDesign - 6 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
Bedroom #5 by Tiffany Edwards _ Ashley Arter of Edwards Interiors _ Design
Kitchen by Missy Stewart of Missy Stewart Designs
Dining Room by Linda Eyles of Linda Eyles Design
Breakfast Room by Megan Carey of The Design Firm
Veranda by Roxanne Wimmel of Wimmel Design Construction
Clas sic Statemen nts start with a blank canvas
Bencch-made in the USA Located in the Houston H Design Centerr,, Suitee 153 offfwhitefurnitur fwhitefurniturre.com/ASID
(713) 637-4883 883
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 7 -
Wine Cellar by Jennifer Harbison of Cobalt Living Co.
Laundry Room by Lilly Powell of Kirby and Z Interior Design
Living Room by Mary Wilson of Live Beautifully, LLC
- 8 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
Back Powder Room by Jennifer Harbison of Cobalt Living Co.
Family Room by Kara Wuellner of The Design Firm
Media Room by Yesely Love of Canaima Designs
Front Powder by Lauren Ashley of LA Weddings _ Interiors
2nd Floor Landing by Sherry Millien of Terravista Interiors
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Master Vestibule by Teena Caldwell of Twenty Two Fifty
Study by Cheryl Baker of CDB Interiors
2nd Floor Back Landing by Sherrell Neal of Sherrell Design Studio
Master Bathroom by Brooke Bowman of Bowman Design Studio
Master Bedroom by Teena Caldwell of Twenty Two Fifty Interiors
Bedroom #2 by Tiffany Montgomery of Torregrossa Interiors
Bedroom #3 by Sherrell Neal of Sherrell Design Studio
- 10 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
5 Reasons Outsourcing Makes Sense By Marc A. Molinsky ky “Outsourcing” is becoming more popular with interior design fi firms than ever befo fore. In fa fact, our research shows that a nearly 8 out of 10 interior design firms outsource at least one component of their business to a third party. As labor a and benefi fits costs continue to increase, it has become much riskier and expensive to hire in-house employees. This increasing demand fo for outsourcing has resulted in many more businesses popping up within the interior design industry that off ffer outsourcing. The most common task that designers outsource is bookkeeping. Bookkeeping is the ideal candidate fo for outsourcing because it is not a skill that is taught g in design school and it is very expensive to hire and manage in-house. DesignerAdvantage, Inc. has become the leading provider of outsourced bookkeeping and ordering services fo for interior designers because they understand all of the intricacies of the design business. Other tasks that are commonly outsourced by designers are CAD draw awings, purchasing/ g/ordering, social media management and public relations. One of the newer outsourced services within the industry is the work typically perfo formed by an assistant i d i designer such h as sourcing, i b d i budgeting, project management and installations. Coupar Consulting, a consulting fi firm based out of San Francisco, is the first in the industry to off ffer a unique suite of services fo for interior designers which includes assistant design work, public relations, website design and social a media management.
Th here are the 5 prima ary reasons wh why outtsourcing ha as become more pop pular in the interiorr design industry: Red duce Cost - The most popular reason n to outsource business fu functions to a third party is to redu uce costs. Outsourced providers can n execute tasks fa faster and cheaper than in house employees b ause they beca h hyper h focus their fo h i business b i and d invest i h avily heav il on perfe fecting i tha hat one task k resulting l i in i sav avings i and eff fficiencies fo for their clients. Va V ariable r Expense – Va Variab able expenses are business expenses that typically a increase or decrease a ng with the size of sales and they can be controlled and “turned off alon ff ” as neeeded. Examples of variiab able expenses are sales and marketing, off ffice supplies and consulting. Fixed F expenses are expenses that cannot be turned off ff such as payroll, rent, and insurance. Outtsourced services are considered variable a and therefo fore, are more attractive fo for your fi firm. Foccus on what a you do best s – By outsourcing your firm’s “non-core compettencies” you are a wing you and your employees to fo allow focus the maj ajority of your time on the aspects a of your businesss that you do best, best which results in happier employees, employees better employee rretention and most imp portantly, y, a higher g level of customer service fo for your clients. Morre time to grow your fi firm – Yo Your fi firm will fu function better and fa faster w when your internal staff ff are not spending a signifi ficant amount of their time the smaller, less critical a ttasks of the business. Outsourcing allows you to increase the capacity of your fi firm to take on moree business without the expense and time needed to hire and train new employees. Besst Practices - When you outsource you are essentially hiring an “expert” in that particular task and therefo fore you hav ave access to the best practices in that a particular area of the business. Ourr research shows that design fi firms who opt to outsource non-core compeetencies to a third partty generally a are happy with their dec decision cision and tend to commit to those reesources long term.
Marc is currently ly th he fo founder and CEO of of Desig ignerA rAdvan d ntag age, e, Inc., the nation's fi first and larrge rgest provider of of business services and d sof oftware exclusively to the interior desig ign trade. Prior to fo founding ng Desig ignerA rA Advantag d age, Ma Marc obtained his CPA PA while working ng as an auditor at Ernst & Yo Young ng, LLP. P. Marc obtained his B.S. in Accounting A ng at Boston Colleg ege.
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 11 -
WELCOME NEW MEMBERS ASID Texas Gulf Coast Chapter and
Membership Committee would like to extend a warm welcome to our new members! ALLIED Roxanne Minna Sadeghpour, Allied ASID Alexandra Marie Wilkinson, Allied ASID
ASSOCIATE
Wet Bar by Cindy Aplanalp Yates of Chairma Design Group
Bedroom #4 by Jennifer Barron of Jennifer Barron Interiors
Diane Michelle Martin, Associate ASID
STUDENT MEMBERS Roelandia D. Domingue, Student ASID Anaissa Humphrey, Student ASID
Nusrat Nizarali Karovalia, Student ASID Kelsey Ralph, Student ASID
Angela Strong, Student ASID
Mud Room by Jennifer Harbison of Cobalt Living Co.
8572 Katy Freeway Ste 101 Houston, TX 77024 showroom@mandmcarpet.com www.mandmcarpet.com - 12 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
Entry by Talbot Cooley of TC Interiors
Best Business Practices By Candy Castle, ASID Allied Member Designers are heavily occupied with research as well as blending ideas together that work. Time is of the essence when trying to meet deadlines, sometimes, balancing 2 to 3 projects simultaneously and juggling scheduled responsibilities all while expecting to produce showstopping designs for each client. What a whirlwind of decisions to make: determining the concept of design, procuring products within the allotted budget, managing the delivery of materials, etc. “So much to do, so little time”. – Winston Churchill During the design process, what could be the best way to make trips to the showroom most effective? Mary Hilton, Fabric Showroom Manager for The Robert Allen Duralee Group understands that operating in an organized fashion, especially when visiting great resources such as showrooms, help to make task jobs culminate smoothly. The expertise of a showroom professional can provide insight on ways for designers to utilize services offered by the showroom which lends to maximizing the Designer’s productive time. When interviewing Mary, she had wonderful advice on the best business practice for designers to achieve efficacy.
Whether they are needing the showroom to put together a scheme, quote furniture or assist with finding subcontractors; these are some preparatory steps that Designers can take to make the most of their showroom visit. 1. Come equipped with knowledge of what they are looking for 2. Express clearly what is needed (to ensure that receiving assistance is not complicated) 3. Bring other products that are being used on the project for comparison So, in recap, when approaching a fabric showroom, it is best to have the design’s concept well thought out, it’s color palette in place and a few examples of other objects or materials that you will use in the space. This will allow your showroom professional to offer suggestions or provide guidance in the right direction toward specific product lines, etc. that could ascertain what is desired. More importantly, with a clear understanding of your needs, the showroom professional can save you wasted time and energy by informing you immediately if they happen to not provide what you are interested in. If interior designers will put these practices into place, they can expect their fabric showroom visit to be resourceful and concise.
There is a diff fffer erence in a Schenck f loor. JJust ust ask our customers.
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TEXAS GULF COAST CHAPTER | SUMMER 2019 - 13 -
Financial
FAQs
The Most Common Questions Asked By Interior Designers By Marla Marshall
If you’ve wondered about any of these issues as they pertain to your business, let’s tackle them one by one and get you on the road to greater clarity:
Hence, the critical importance of reconciling. Reconciling helps identify any checks you’ve written recently that have not cleared your bank. Or, for that matter, what if there was an error in which a check was deposited twice or an expense recorded three times? What if you made a typo upon recording and added an extra number where you shouldn’t have? Your cash account would not only be incorrect, but your income and expenses would be wrong as well. Food for thought, whether an error is in your favor or not.
“HOW MUCH MONEY IN MY BANK ACCOUNT IS MINE?” When it comes to the amount that’s yours to distribute to yourself or invest in your business (such as adding a new employee or purchasing new equipment), we need to take a good look at your bank account.
Reconciling is necessary to help you understand your finances because too many people tend to look solely at their bank account balance and not at their accounting software balance. You need to pay close attention to both to ensure all the entries in your books are consistent with the bank’s activity.
First, focus on the money in the account that does not necessarily belong to you – some items you may want to exclude (this list is not all-inclusive and your unique circumstances must be considered):
“WHAT IS THE DIFFERENCE BETWEEN A PROFIT MARGIN AND A MARKUP PERCENTAGE?” To explain these terms, let’s use the following example:
• Outstanding checks
Your design contract states you sell merchandise at cost plus 30%. The item you are selling has a purchase cost of $1,000. So, based on the terms of your contract, the selling price of the item will be $1,300.
As a CPA and Consultant specializing in the interior design industry, my clients often ask me how they can better manage their finances. I frequently hear the same questions from various interior designers, so I thought I’d answer some of them here.
• Client retainers: These may need to be returned to the client • Client deposits: A portion of the deposit may be owed to the vendor. You will also want to consider spending any profit included in the deposit before the item is complete. If for any reason, you or your vendor does not produce the item, you will be liable to return the deposit to your client. • Sales tax: Funds collected but not yet remitted to the government • Credit card debt: It is important to remember to keep track of all credit card charges incurred that are not yet on your statement.
Markup - Using the above example, the markup is $300 and your markup percentage is 30%. Gross Profit - Gross profit is calculated by deducting the cost of the item from the selling price. In the above example, your selling price is $1,300 and your cost is $1,000 so your gross profit is $300. Gross Profit Margin - The percentage calculated when gross profit is divided by selling price. When we divide $300 by $1,300, we get a gross profit margin of 23%. Put another way, out of every dollar sold, $.23 is profit.
• Loans and lines of credit balances Net Profit - Net profit is gross profit less operating expenses. • Accounts payable On another note, it’s a good idea to set aside several months of estimated operating expenses and income tax liabilities. Building this reserve up to a comfortable level will help you in a period of decreased cash flow. “WHY DO I NEED TO RECONCILE?” You’re looking at your bank balance and it shows $1 million. Fantastic! But wait – before you start spending that, didn’t you just write $500,000 in checks today? Ah. Maybe you should hold off on buying all those new computers or office furnishings for a while longer.
- 14 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
Net Profit Margin - Net profit margin is calculated by dividing net profit by sales. Net profit margin is an indicator of how much of each dollar sold is available for distributions, savings, loan repayment, capital expenditures, etc. “DO I REALLY NEED TO KEEP ALL MY RECEIPTS?” The answer is…yes, according to the IRS, if you want a deduction for it, you should save your receipts. There’s also some confusion about what constitutes a record of receipt. For example, some people assume that their credit card or bank statement replaces all their receipts – nice try, but no. A statement may not itemize your transactions.
Here’s the good part: We have made some progress on this front. You no longer need to keep a shoebox full of paper receipts. There are a lot of apps that enable you to take a picture, scan it, store it and share it electronically. So keeping your receipts is important for deductions, but it’s getting a lot more efficient while requiring less actual paper. “WHAT IS THE DIFFERENCE BETWEEN CASH BASIS AND ACCRUAL BASIS ACCOUNTING?” The cash basis and accrual basis of accounting refers to the method used when income and expenses are recorded in your accounting system. The main difference between the two methods is in the timing of the transaction recording. A brief description of each method follows:
Accessories ucts
Antiques
Craftsman
Cabinetry
Contractor/Millwork Delivery/Moving
rors
Art
Art Installation
SHOP Awnings
Fireplaces
Artisan/
Bedding/Mattresses
INDUSTRY PARTNERS
Carpets/Rugs
Ceilings
Cleaning Services/
Custom Storage Solutions
Designer Services
ery/Blinds/Shutters Murals
Aquariums
Computer/Software Services/Web Design
ture Custom
• Cash basis - Revenue is recorded when cash is received, and expenses are recorded when cash is paid to vendors.
Appliances
Audio-Video/Electronics
Botanicals Products
ADA Compliant Prod
Acoustical Ceilings/Sound Masking
Doors
Decorative Details
Flooring
Framing
Furniture Refinishing
Drap
Drafting/Surveying
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Construction/
Fabrics
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Faux Finishers/
Furni
Furniture Commercial
Furniture Residential
Glass/ Mir
Research the newest and best products Green Products Hardware Hardwood Flooring Home Theaters/ anytime you wish. It’s quick, it’s easy, and it’s the
Music/Game Rooms
HVAC/Air Circulation
Kitchens
Laminates/Solid
right thing to do. Shop Industry Partners first-
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• Accrual basis - Revenue is recorded when earned and expenses are recorded when incurred. The accrual basis matches the expense with the revenue when the revenue is earned. When selling a piece of custom furniture, revenue would be recognized when the item has been completed. At that time, the selling price of the item would be included in income on your income statement and the cost of the item is expensed to cost of sales. In the interior design industry, this method provides a clearer picture of true profit when reviewing your income statement.
Landscaping
Liaison/Design Center/Showroom
Linens/Bedding
Marble/Granite/Stone
Mattresses
Murano Glass
Chapter events, programs and CEUs possible.
Operable Walls Paint
Other
Outdoor Furniture/Accessories/Garden Art
Painting
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Plaster/Custom Painting Wainscoting/Raised Panel AMERICAN
“DO I NEED TO CHARGE SALES TAX WHEN WORKING ON A PROJECT OUT OF STATE?” When shipping merchandise out of state, if ownership transfers to your client in that state, you are generally not responsible for collecting sales tax in your home state. It’s always a good idea to check the state’s rules and tax laws as they vary by state. Consider registering to do business in that state and to collect sales tax and file a sales tax return. If that’s not an option, it should be noted that the end user – your client – is responsible to pay use tax on all merchandise they receive.
Light
and support those companies that make our ing
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Wine Cellars / Storage
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Remember, it’s always best to ask your CPA or financial advisor these types of questions. This is what we’re here for – not merely to file essential tax paperwork but to be the trusted resource who sets you on the right path and gives you peace of mind so that you can focus on what you do best. In other words, this is your business we’re talking about. And to get the answers you deserve, there are no dumb questions. Marla Marshall, CPA is the owner and Lead Consultant of Designer Accounting & Consulting. With over 15 years of experience working exclusively with designers, Marla has a deep level of insight on best practices, initiatives and challenges that the design industry faces. As each design practice is unique and each designer has his or her own priorities, Marla builds relationships with her clients to help them realize their business goals. She offers customized, costeffective services such as accounting, process improvement, profitability analysis, project management procedures, cash management and strategic development. To contact Marla, visit her website, www.designeraccounting.com or email her at marla@designeraccounting.com.
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 15 -
Marketing Yourself Seminar By June Rives Laurie Coton, ASID member/Continuing Education Chair, owner of Laurie Coton Designs and Coton House Realty was a guest panelist at the Modern Luxury/Interiors of Texas seminar at Jason et Cie, 3935 San Felipe in River Oaks on Wednesday morning May 22. The seminar was given for ASID members on "Marketing Yourself". More than 25 members of the Gulf Coast chapter attended. Making presentations were Monica Cope, Publisher at Modern Luxury, Rhonda Reinhart, Editor-in-Chief for Modern Luxury Interiors and a panel of real estate agents from Coton House Realty including Ronda Ross, Taneque Pride, Taylor Black, Maya Fuentes and Laurie Coton. The panel discussed the many options for marketing exposure on social media outlets.
Ronda Ross, Taneque Pride, Taylor Black, Mayra Fuentes and Laurie Coton
Monica Cope and Laurie Coton
2504 Bissonnet Houston, TX 77005 713-528-2404 www.vbaf.com
- 16 - SUMMER 2019 | TEXAS GULF COAST CHAPTER
Monica Cope and Rhonda Reinhart
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Bringing your designs to life www.snellercustomhomes.com 832-797-4320 WORLD TRADE CENTER
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2050 N. Stemmons Frwy Floor 6, Space #6294 Dallas, TX 75207
Chairma Design Group and Herndon Design for their recognition in the TXGC 2018 Ruby Awards !
IF YOU CCAN DREAM IT,
W CANN BUILD IT. WE We love our designer friends and are ready to make youur unique visions a reality.
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Made in t he USA
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 17 -
The International Contemporary Furniture Fare NEW YORK CITY | MAY 19-22, 2019 By Karen Ashcraft, Southwest Sales The International Contemporary Furniture Fare was held at the Javits Center in New York City May 19-22, 2019. I was lucky enough to attend for the first time with one of my counterparts. ICFF is more than just a furniture fare showcasing products throughout the home industry including door and cabinet hardware, lighting, plumbing, wallpaper, textiles and many other products. For two girls who live in the plumbing industry, the fare was very informative and a lot of fun. We were able to see how the trends bleed into the other areas of the home. We know that matte black and gold tones are trending very heavily in plumbing and saw this same trend in lighting, hardware and furniture. Concrete was very prevalent throughout the show and it was mixed with various materials such as metal or wood. Wood was also mixed with glass and various types of stone. Mixing materials is a trend which continues to stay strong. We saw extensive use of earth tones and natural materials. Colors of the desert were shown on furniture and rugs and carried into hardware, plumbing and other dĂŠcor. Not only were the colors very organic, the shapes were as well. Circles were shown as faucet handles, in light fixtures and in furniture. Semi-circles and oblong shapes dominated many of the designs. Soft edges and curves were showcased, and we saw very few sharp edges. 3D printing was another trend that we saw throughout the show. A special section of the show called Design Milk showcased several pop-up shops which had items for purchase. Many of these shops were selling 3D printed jewelry. 3D printed cabinet hardware, lighting and faucets were also shown by many manufacturers. Several booths also showcased unconventional materials in design. Dimensional paper, similar to cardboard, was used in lighting and wall partitions. Laser cut paper created designs showing it can be used a drapery, artwork and in uncommon ways.
One fun booth that we visited was the Wilsonart Design Competition. Interior Design and Architecture students from Kent State were challenged to build a chair showing their interpretation of what the future means to them. The students were around to present their designs and invited us to take a seat. Each chair was very unique, and it was interesting to hear the inspiration behind each design and see how they used an unconventional material to create something new. If you have the opportunity to attend ICFF in 2020, I highly recommend it. The show is geared towards the design community and enables you to see many of your favorite brands, new and unique products a mix of products you would not traditional see at a trade show and who doesn’t love NYC in May?
Social Network By Suly Weissman, BSH Home Appliances
Corporation
Thermador and Kohler celebrated the launch of their new 2019 collections at Expressions
Home Gallery on May 8th.
A local artist paints a Kallista Circe™ clawfoot tub that will be auctioned for charity.
Cheryl Baker, Martha Lurie, Stephanie Vaughan, Jon Schuler, David Gordon, Grace Hofer, Suly Weissman
Jazmine Limbrick, Kashmira Mistry
Stephanie Vaughan, John Taylor, Kathy Anderson, Lynne Jones, Lisa Slappey
Agha Mo, Darla Bankston May, Saima Seyar, Suly Weissman, Kathy Anderson, Lynne Jones, Megan Spies
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Making Decisions about Art for Interior Design By Hank Hancock, EDAC Skyline Art, Artists Liaison Visual art plays a unique role in interior design. Many designers know that decisions about art can be based on compelling evidence, proven insights into the psychological and physiological effects of visual images and colors, as well as beneficial behavioral outcomes. When interior designers incorporate visual art into their projects, they can draw on insights from practice of healthcare design to support the health, safety, and welfare of the occupants in any sort of environment. Good choices about art rely on taste and an eye for placement and scale. But a truly successful art installation will be integrated with the built environment and procured with care and planning, whether directly commissioning an artist for original work, visiting a gallery, or exploring the myriad and growing opportunities in printed reproductions. An experienced art consultant can offer a designer guidance in navigating these waters, drawing on expert knowledge, asking the right questions, and identifying appropriate resources. Material specifications also require thoughtful consideration, given that art media range from painting on canvas or paper, prints, collage, textile, ceramic, glass, and carved, cast or fabricated sculpture, just to name a very few. Recently, a brand-new medium patented by Skyline Art in Houston has been developed to meet the needs of designers seeking unique solutions for visual art. Etched aluminum provides textural qualities that can be customized for any environment, incorporating a wide range of visual imagery, from graphic designs and patterns, text, or even the client’s own digital imagery. The designer specifies the printed colors and finishes. These works of art may be hung on the wall in a traditional fashion, or panelized and incorporated into the very architecture, providing a durable and engaging surface for backsplashes, cabinetry, or even floor-to-ceiling murals. Designers have unlimited options when it comes to visual art. And art is just as essential as lighting, flooring, and furnishings to complete the built environment.
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DISCO VER YOUR ONE-STOP INTERIORS RESOURCE You’ll find an enormous selection of inspirational interiors hand-picked from around the world. Antique, Industrial, Architectural and Contemporary furniture with stunning accessories. We offer an exclusive, generous discount to designers. Visit our website to see a selection of our inventory. www.mclarensantiquesandinteriors.com
1745 N. State Highway 237, Round Top TX 78954 • 917.900.5036 Helen on mclarensinteriors@hotmail.com
THERE IS NO NEED FOR FLOORING TO BE BORING. Captivate your client with innovative, interesting, unique and beautiful carpet, wood, vinyl and custom area rugs. On display in our “to the designer” showroom.
❖ Located in The Design Center 7026 Old Katy Road Suite 100 Houston, TX 77024 T: 713.880.9699 F: 713.880.9779 manchestercarpet@gmail.com
❖ ASID Industry Partner Exclusively To The Trade
TEXAS GULF COAST CHAPTER | SUMMER 2019 - 21 -
Tile Best Practices By Elnaz Irby, Allied ASID There are so many tile shops and variety of tiles in the market. The process can become confusing and time wasting for a lot of designers or individuals who are looking for a tile selection in the market. To find out what are the best practices to get most of your time searching for a tile, we talked with three experts in the tile industries, Ginny Knauff with QDI Surfaces, Alison Dominguez with Daltile, and Agha Mo with The Tile Shop. The process starts with the designer communicating to the expert at the store; letting them know what kind of service they are looking for when they go to the showroom. Whether they are going to have their customers with them or not, if their customers show up alone, they need somebody from the tile store to be hands on during the shopping process. It helps if they can provide some information to the expert regarding their customer’s preferences like if they have a special style in mind, and what their budget is. Then the expert can prepare the samples ahead of time. Usually having three options ready helps the customer be less confused and it narrows down their choices. It is the designer’s job to find out what
High Definition Films | Anti Theft Security Film Decorative Films | Graphic Designs With over 20 years in the business and over 20,000 installations in the Houston surrounding area
www.SunProGlassTinting.com 281.242.0222 Members of ASID, GHBA, IWAF and BBB
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their client’s budget is along with what style and color they desire and what the client’s lifestyle is. Lifestyle plays a major role on what kind of tile they choose. There are so many types of tile, e.g. porcelain, ceramic, glass, stone, etc. Each of these categories have their own characteristics. Each of them requires specific maintenance and can be better used at specific areas. Porcelain is more durable and is better for high traffic areas versus ceramic. It can be used at the entrance, kitchen, or commercial buildings. However, ceramic is better for bathroom and shower. Some types of stone need maintenance and they are not as easy to maintain in some areas. For example, marble is not as resistance to stains as granite is. So knowing your lifestyle and the type of the stone youre planning to use is very important. For example, for a family who like to cook finding the right type of tile for backsplash and countertop is very important. Even deciding about the grout is a major factor. Some grouts are easier to clean and some are selant. It even is more important for the floor tile and the thickness of the grout. After you find the right material for your space, then you can discuss the style, color, likes and dislikes, layout and pattern with your customers. Style can vary from traditional, to transitional, contemporary, and Spanish style. Layout and pattern can be decided based on the style and the layout of the place. Having inspiration pictures from customers help the expert at the store to help them find the right style for the customer. If the store has several locations, you should make sure to pick one and let them communicate with other locations. Layout and square footage also are important in choosing the right size tile and pattern. Color depends on the customer and designer’s choice but also should have harmony with the rest of the project and can be impacted by the light of the space. Tile stores that have a better natural light help to see the actual color of the product better. Also, it is always a good practice to take the samples to the installation location to see how it looks in the light of the project. Designers should make sure their installer is comfortable working with that type of tile and installation pattern. In conclusion, to have a better understanding of the best choice of tile, it is good to have samples of other materials and colors used in the room tile will be used, have the layout of the room, drawing and patterns you are goig to install the tiles, and quantities. Budget and timeline of the project are also very important. Sometimes stores don’t have the quantity you need in stock and the tiles need to be ordered, especially if you choose a tile from catalogues that they don’t carry in the store. You should consider the delivery time and check the availability at store. Make sure the installer and point of contact at the tile vendor are in contact for coordination and payment.
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TEXAS GULF COAST CHAPTER | SUMMER 2019 - 23 -
Off White Furniture Showroom
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Wednesday ednesday, August 21 Trade Preview Day: First Dibs on great buys!! A benefit for Dwell with Dignity
Thursday–Saturday, August 22–24 Open to the Public Amazing buys on designer furnishings at participating showrooms, plus pop-up shops and food trucks
Thursday, September 26
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Learn about the creative process of designing flowers and some “tricks of the trade” in this Floral design demonstration and hands-on workshop with awardwinning floral designer Madeleine Elmer. Make and take home a lovely floral design. 1–3pm Hosted by Leisure Collections Showroom 152
Thursday, August 22
Tuesday uesday, October 8
Join Diane Cowen, Houston Chronicle architecture and home design writer, for ACCESS/DESIGN where you’ll get INSPIRED by some of the city’s top AWARDWINNING interior designers. A reception follows presentations. 4–6 pm Hosted by Leisure Collections Showroom 152
Special Guest Leslie Sinclair A special day designed for the Interior Designer & Architect to earn continuing education and learn about trends and more. Followed by a reception and book signing with Leslie Sinclair and “Segretto Impressions.” 3–7 pm Hosted by MAI Showrooms 164, 166
Friday, August 23
Ever y Thursday, September–November
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Gou oin Diane Cowen, Houston Chronicle architecture and home design writer, for ACCESS/DESIGN where you’ll get INSPIRED by some of the city’s top AWARDWINNING interior designers. 10–Noon Hosted by Leisure Collections Showroom 152
Tuesday uesday, September 10 Special Guest Gail Doby How to Sanely Grow & Transform Your Interior Design Business (.1CEU): Gail Doby, ASID has been coaching interior designers on how to scale their businesses and incomes profitably since 2008. Her passion is to help you with the shortcuts to accomplishing this goal. She brings her degree in Finance & Banking and her Interior Design Degree to help industry members like you. 10 to 1 pm Hosted by James Craig Furnishings Showroom 298
Enjoy culinary delights for lunch
Ever y Saturday
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Select showrooms are open on Saturdays for your convenience.
SHOP
SATURDAY
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The Houston Design Center is centrally located, HDV\ WR ÀQG ZLWK DP PSSOH SDUNLQJ LQ D VVS SHFWDFXODU DFUH ODQGVFDDSSHG VHWWLQJ 0 0\\ FXVWRPHUV ORYH LW My journey in the residential furnishings business started in 2006 in an off-the-beaten path industrial park near the Astrodome. After 2 years, I was able to build a new 3500 sq ft showroom for James Craig Furnishings in a new retail building in the thriving Washington Ave A ve corridor. That move really established my business and allowed it to grow into what it is today. After 10 years on Washington A Ave, ve, we had outgrown our space and really needed to expand. I started looking around and even toyed with buying my own building. On a whim, I called the Houston Design Center to see what the possibilities might be, and the rest is histor y. It was an EASY decision to move James Craig Furnishings to the Houston Design Center. It allowed us to double our square footage to 7,000 sq.ft., control our costs, move to an established Design Center with other like businesses and work with genuine, business-oriented professionals that understand who the customer is. Plus, all the spectacular design events put on by the Center helps drive customers to our showrooms. – James Keathley Owner of James Craig Furnishings
Create a home for your business at The Houston Design Center First Floor Showroom Space Currently A Available vailable
Shop at more than 30 Showrooms in one location. Open to the Public and Trade. Mon–Fri 9 to 5, Participaint Showrooms: Saturday 10-4 7026 Old Katy Road, inside Loop 610 • Houston, TTexas exas 77024 • www.thehoustondesigncenter
For Leasing Information mation please contact: Faith Pate, Avison Avison Y Young, oung, TTel: el: 713-993-7692 or faith.pate@avisonyoung.com
EVENTS SEPTEMBER SHERWIN WILLIAMS 2020 COLORMIX EVENT September 12, 2019
Learn about the inspiration and influences behind the 2020 colormix palettes. SAVE THE DATE FALL MARKET 2019 | OCTOBER 30 Mark your calendars!
DCH SPOTLIGHT
We are thrilled to announce the opening of Globaltex Fine Linens, Suite 1014, Shop, Suite 241 and Montgomery Roth Architecture & Interior Design, Suite 3039.
IMAGES ABOVE FEATURING SHOP, SUITE 241
IMAGES ABOVE FEATURING GLOBALTEX FINE LINENS, SUITE 1014
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7026 Old Katy Road ~ Suite 155 Located in the Houston Design Center Houston, Texas 77024 713.862.4434 www.LGIOrientalrugs.com
To the trade since 1978
KEEP IT LIG H T ( EVEN WHITE ) WI TH WORRYFRE E P ER FO R MA N C E FA B R I C S
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