ASID Los Angeles Spring 2014

Mitchell Gold +Bob Williams See page 7

SPRING 2O14 In this Issue:

PASADENA SHOWCASE INDUSTRY PARTNERS Reigniting Downtown

Financial Insights from a Pro Creating Your Space on the Web Students’ Projects

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314 N. Robertson Blvd., W West est Hollywood, C CA A 90048 (310) 652.6666 | www.steinwaylosangeles.com

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EST. 1973

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NOW TRENDING AT

The Luna bar cabinet from the Artifact Collection.

Available at Century Designer Showroom. Priced (as shown) at $11,462. 213-741-9030 A classic Danish design from Louis Poulsen, the PH Artichoke pendant has a world-famous sculptural aesthetic and is viewed internationally as an iconic piece. Proudly featured at Hospitality!

Price upon request. 213-330-2760 A sectional with international style: essential, plain design with an eye for comfort.

Exclusively at East West International, Suite 1207. Available in a range of sizes, leathers and fabrics. ewicollections.com 213-748-5154 Palecek’s Lava side table, small. Stonecast to resemble lava rock with brushed stainless steel top. Polished stainless legs.

Measures 28.25”L x 23.75W x 13.5”H. Priced at $1,038.

213-748-9563 The Gold-y console table with highlights makes a statement in the entry hall. Available at Envision. 213-747-8700

Find these treasures and more at LA Mart Design Center Open 5 days a week – 9am-5pm www.lamart.com 800-562-2784 1933 S. Broadway, Los Angeles, CA 90007

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SPRING 2O14

DEPARTMENTS PAGE SIX

6

PRESIDENTS’ LETTERS

12

CHAPTER EVENTS

14

DESIGNER’S NOTES

24

LOFTY IDEAS

29

MONEY&INVESTMENTS

43

CONTENTS STUDENTS NEWS

15 18 20 31 34 38

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MADE IN LA A relaxing visit to Fortress Furniture, one of LA’s true originals.

THE HEART OF ASID LA Our community service projects and you are making a difference

PASADENA SHOWCASE HOUSE Take a tour of this tour de force in this year’s makeover of the historic Stiles O. Clements country estate REIGNITING DOWNTOWN Frank Joens and the LA Mart reinvent the space and set the scene on fire DESIGN+BUILD New & simpler ways to get your work out there on a website YOU can create SPEC’ING MADE MIRACULOUS A brand new interactive website puts nearly everything you specify at your fingertips

LADESIGN | SPRING 2O14 | ISSUE 27

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PAGE SIX

Lets Dish about L.A. Design Next issue we will be starting our own Page Six. This is the place to share both our triumphs and humorous design stories. Let’s share information about exciting products, unique sources, galleries, artists and artisans--the list of possibilities goes on and on. Have you visited a restaurant or hotel that is a must-see? Seen something that was supposed to be hush-hush?

I will be the columnist for the page and will be searching for items that will titillate, raise eyebrows, excite and inform all of us about what is happening in the design community of Los Angeles and surrounding areas. Don’t be shy, keep your eyes and ears open and let me know what’s going on...Let’s Dish! n Cindi Send your news and requests to: president@asidla.org P.S. WHY WERE 15 ASID PRESIDENTS CAUGHT SHOWERING TOGETHER IN GEORGIA??? Perhaps Hansgrohe is to blame???

CHAPTER CHALLENGE PINTO STYLE

W

hat do a generous spirit and the chapter challenge have in common? They both reside in our former president Jean Pinto, ASID. Four years ago, Jean and former president, Fernando Diaz, ASID developed the concept of the chapter challenge as an incentive and guideline for ASID chapters across the nation to compete in fund raising for the Foundation.

In L.A. Jean has managed to reach and usually exceed the goal through several creative fundraisers she spearheads annually, including homemade Italian dinners and bocce ball tournaments at her residence and her Blue House Party. Last year, when times were tight, Jean even agreed to have a pixie haircut given by former president, Ivan Beardsley, FASID, in front of a group of friends for additional generous donations to the fund. I have personally had the honor of being strong armed by her, and somehow she had me laughing while I wrote the check. We are fortunate to have someone in our chapter who strongly believes in the value of the Foundation and what the benefits are to ASID members.

Jean chose to support the Foundation because she has always been a strong proponent of the interior design profession and it’s students since her graduation from Woodbury Institute in 1962. Jean stated, “Education is of key importance if we are to have interior designers recognized as professionals. The foundation provides the scholarships and standards that are necessary to insure that the next generation of designers has every opportunity for a thorough and ongoing education.”

This year the Blue House Party will be in July, watch the coming calendar for the exact info. Money raised at the event will benefit the ASID Foundation to further its’ commitment to providing the resources and tools necessary to ensure that interior design makes a positive impact, one that illuminates purpose, evaluates function, enhances well-being and transforms lives. The foundation pursues these goals by funding in-depth research and interior design scholarships. n

Cynthia Burnett, ASID President ASIDLA 6

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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DESIGNERS WELCOME experience an elevated level of service at our BeverlY Hills signature store.

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LETTER FROM THE EDITOR SPRING 2014 ISSUE

I

hope when you reached into your mailbox today and laid eyes on your LA Design Magazine, you were delighted with the aesthetic transformation. I couldn’t be happier with our new direction, and I encourage you to submit your projects, your questions... even your two cents, so we can make this little ASID Los Angeles and Pasadena Magazine the big resource it should be. With Brad at our design helm, we want the publication to be as good as it looks, and that means more involvement from our members. One of the ways Industry Partners can contribute to future issues is to send us announcements of product introductions. We want our membership to be aware of all that is new with our IPs, keeping all of us “in the know” of what our design community has to offer. There are so many ways LA Design can enhance our membership.

Let’s start the discussion about what you want to see from this valuable resource. n

⁄

Darra Bishop, Allied ASID, Editor in Chief

Editor in Chief Darra Bishop Design Director Brad Haan Associate Copy Editor Will Myers Contributing Writers Darra Bishop, Allied ASID Cynthia Burnett, ASID Brad Haan Cynthia Lambakis, Allied ASID Tiffany Liang, Student ASID Roberta Martin, Allied ASID Francesca Cavallin Mead, Allied ASID Suzanne Sheppard Dennis Shu Frank Slesinski, Allied ASID Samantha Williams, Allied ASID PUBLISHED BY

Duff Tussing, Publisher Art Director Dawn Lyon Advertising Sales Mike Watt DSA Publishing & Design, Inc. 972-747-7866 x307

NCIDQ WORKSHOP The chapter is planning an intensive NCIDQ prep workshop, August 15-17 in Los Angeles. Details will be emailed to members as they are finalized.

Please contact asidoffice@asidla.org if you wish to add your name to the list.

When the Board invited me back to design the magazine, I have to admit I was thrilled. It’s been far too long... more than four years since my last issue. We’re going all out to bring you the very best we can in Chapter news, industry trends and features that will make your Quarterly a real keepsake. I will also be adding my experience to bring you up-to-date on my world of marketing, with tips, tricks and discoveries to help you strengthen your practice, reach new clients and get your message out there. There’s a lot going on as our economy grows and new, younger designers and clients enter the mix. Enter a whole new season of LA Design. It’s good to be home. n

Brad Haan LADESIGN 8

If you have a new product, innovation or some professional tips for our chapter, please submit them to The Quarterly at asidoffice@asidla.org.

We look forward to your submissions!

LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,200 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. ©2014 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org • asidoffice@asidla.org

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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ASID LOS ANGELES CHAPTER 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org • asidoffice@asidla.org

BOARD OF DIRECTORS President Cynthia B. Burnett, ASID

President-Elect Helen Meisel, ASID

Finance Director Mark Silverman, Industry Partner Rep for Carpetcraft, Inc. Professional Development Director Laura Schwartz-Muller, Allied ASID

Membership Director Frank A. Slesinski, Allied ASID

Communications Director Julie Arceley, Industry Partner Rep for Sub-Zero Wolf At-Large Director Darra Bishop, Allied ASID

Student Rep to the Board Alyssa Schwartz, Student ASID

Administrative Director Will Myers

last issue’s corrections + ommissions Page 10. The photographer of the Greystone Showcase was Mary E. Nicholas.

Page 18. Ivan Beardsley, ASID, was given the incorrect appellation.

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Learn more about courses and program candidacy: uclaextension.edu/asid or call (310) 825-9061.

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15423-14

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LETTERS FROM...

Los Angeles I would like to welcome all of the CLC attendees to Los Angeles and assure you that ASID LA is pleased to have the opportunity to be the host chapter for CLC again this year. While you are training for your next exciting year on the board, we plan to show you what LA is all about and what having fun “LA style” really means. I hope that you enjoy our exciting city and are able to take advantage of the diverse activities it has to offer. Your first objective, of course, is to learn all about what to expect in the coming year as you serve on the board of your chapter, but that doesn’t mean we don’t have a wonderful time planned for you in addition to CLC.

While here, you will have the opportunity to attend Dwell on Design and enjoy the trendsetting products represented, along with all of the interesting CEU’s they have developed for attendees. After you have checked out all Dwell has to offer, the LA chapter is co-hosting a great party for your board members Friday evening at the newly remodeled LA Mart. The event will begin with an interesting tour of showrooms as you are being continually wined and dined. The evening will culminate in a fun “beach party” with food, cocktails, dancing and Hollywood-style photo shoots on a professional “green screen.”

Your final destination, Saturday evening, will be the ASID Gala at Paramount studios, allowing you to go truly “Hollywood.” I am looking forward to attending, it will be a wonderful event.

As I have learned through my experience as President of the LA chapter this year, the true value of ASID is the interaction of its members, which includes designers, educators, students and IP’s.

Working with all of my new and old friends in this chapter and others across the state and the nation has helped my business grow, increased my professionalism and allowed my creativity to flourish. I encourage all of the incoming boards to take advantage of the opportunities you will encounter in the coming year and embrace the challenges as learning experiences.

Cynthia Burnett, M.A., ASID, CID ASID CA Los Angeles President

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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THE PRESIDENTS

Pasadena

Thank you to the Los Angeles Chapter for inviting the Pasadena Chapter to be a part of their quarterly newsletter for this very first time. We are looking forward to developing a closer relationship between the two chapters, starting with this first quarterly. We are hoping it will give both chapters an opportunity to develop a greater awareness and exposure on sharing our information, events, CEU’s, etc.

Please save the date of Sunday, October 19, 2014, for Pasadena’s 28th Annual Home and Kitchen Tour. This year again will prove to be an amazing tour with four beautifully designed homes by four of our very talented Pasadena designers.

Please make plans to attend this self-guided tour.

The Chapter Leadership Conference (CLC), June 19 to June 21, being held in downtown Los Angeles again this year, will allow new and incumbent board members training and insights into serving on their respective boards. CLC, which will be held at the downtown JW Marriott, is happening at the same time as, and right nearby, Dwell on Design, the trendy home interior products show, which will be at the Convention Center.

Looking forward to socializing with Southern California chapter members at the LA Mart party on Friday, June 20.

Please read the article in this quarterly about Pasadena’s Designers’ Overstock Page on Facebook and how you can participate.

I hope you enjoyed reading a bit of information on the Pasadena Chapter. More to come next quarter!

Roberta Martin, Allied ASID, CID ASID Pasadena Chapter President 2014

Designers’ Overstock The Pasadena chapter would like to invite the Los Angeles chapter designers and IP members to join our Designers’ Overstock page on Facebook. This page allows you to post home furnishing items and accessories to sell and in turn raise funds for the Pasadena chapter. Selling items on this site requires a 5% payment of the sale to be sent to the Pasadena chapter.

If you would like to join, please go to the ASID Pasadena Facebook page and ask to join Designers’ Overstock. Once we verify that you are an LA Chapter member, you will be accepted.

Looking forward to seeing our LA friends on Designers’ Overstock.

LADESIGN | SPRING 2O14 | ISSUE 27

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CHAPTER EVENTS

ASID LA’S EMERGING PROFESSIONALS

R

eaching out to new members and including them in our fold has been the goal of the Emerging Professionals Committee this year. Emerging Professionals (EPs), are ASID members who have been practicing design for approximately five years or less, thus representing the future of our chapter. For this reason, involving new members early on in their careers and allowing them to sense that they have a place within the larger ASID chapter is an important element in retaining our membership and fostering new leaders.

The first event hosted by the Emerging Professionals Committee in February was an afternoon at the home of Jean Pinto, former ASID LA President, along with a panel of other ASID leaders and prominent Los Angeles designers. This event provided a comfortable backdrop for EPs and current students to ask questions about running a design business, working with vendors, negotiating fees and contracts, and developing a personal design and business philosophy. Events such as these help to break down the barriers between experienced and novice professionals and offer great opportunities to network within our chapter. This was a great time for approximately 35 EPs to take in the sage advice of our experienced panel and enjoy lunch and discussion with one another.

In May, the EP Committee hosted an event at the Duralee Showroom. Topics covered included “Fabric Fundamentals” and “Why Wallpaper,” led by Randall Landers of Duralee and Karin Klein of Thibaut. Designers learned about common application mistakes and how to select the correct finishes and backings, received advice on selecting wall coverings for clients, and much more. Although the event was targeted at EPs, all ASID designers were encouraged to come and network with our newer members.

Looking ahead to the summer, the EP committee is planning an event geared to the hospitality/contract side of interior design for those that are currently working in the field and also for those that are interested in exploring a career in this sector of design.

If you would like more information or wish to become more involved with Emerging Professionals, please contact co-chairs Samantha Williams (samantha@ederradesign.com) and Cynthia Lambakis (cynthia@ederradesign.com) for more information. n

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It sure feels like summer...

ASID Beach Party

Invite:ASID Beach

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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CHAPTER EVENTS

MADE IN LA: FORTRESS SEATING

By Mattéo Bitetti, Allied ASID

ASID LA’s Sustainability Committee held another of its successful Made in LA events at Industry Partner Fortress Seating at its new location in La Verne on April 24.

After seven decades of providing innovative seating solutions, Fortress has found its niche within the high-end theater seating market. Fortress’s journey first began in 1956. At that time, Fortress was a manufacturer of steel desks and files. Not long after, it began manufacturing upholstered furniture for itself and other companies within the contract and healthcare markets. In 1998 Fortress was asked to build seating for a home theater. It was evident that no other company in the custom electronic market was willing to build this type of custom furniture, and its business grew.

Sustainable Materials & Construction Fortress was and remains a furniture manufacturer, not a supplier. Therefore, from the early design phase through installation, it is an integral partner with the client from concept to the life of the product. Fortress strives to find green alternatives to the components that make up their chairs. The foam they use is manufactured emission-free, with plant-based renewable resources and contain organic, halogen-free fire retardants.

The production of the shipping cartons Fortress uses is 75% recycled fiber. The frames of the furniture are constructed from alder hard wood and Baltic birch plywood. Metal inserts are driven

into the plywood and all connections are metal to metal using bolts not screws. Fortress theater seating is built to the rigid standards of commercial furniture with ANSI BIFMA as its guideline. 100% of the chairs are manufactured in La Verne, CA.

Facts & Features Theater seating is about design, comfort and gadgets. The home theater is a truly unique room. Fortress’s chairs augment the design, as well as offer some very special accessories—from back and seat height adjustability, to reading lights in pocket arms. Comfort is of paramount importance, which is why Fortress chooses the components they do in the manufacturing of the chairs.

Matinee and Bijou remain the best sellers because they blend into the theater. Palladium and Guild are also favorites among clients--especially when they want the chair to make a statement.

Sectionals are becoming popular, along with motorized recline options that are available in most designs.

Fortress continues to manufacture many other types of seating and these may be found online and in their furniture catalogues.

Fortress was represented by Carol Wolper (marketing), Don Wolper, President; Gabi Wolper, Vice President, Trayce Blake and Danielle Niderost, while Sandra Costa, ASID, Mattéo Bitetti, Allied ASID, Deric Schmidt, Allied ASID and Chapter president Cindy Burnett, ASID, were among those in attendance. n LADESIGN | SPRING 2O14 | ISSUE 27

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The local markeTplace for your design needs

period art and design auctions at Butterfields Los Angeles upcoming aucTions Sunday July 27 Sunday September 7

Preview: July 25-27 Preview: September 5-7

inquiries +1 (323) 436 5409 tim.mcnab@bonhams.com

Bonham’s Membership Mixer On May 15, our chapter was welcomed by Marisa McCarthy and Tim McNab of Bonham’s to preview their latest auction, a show featuring Period Art and Design. The well attended event gave our membership the opportunity to get a sneak peek at the several hundred items on view, while enjoying the bountiful hors d’oeuvre offerings and refreshing cocktails.

Bonham’s gave a presentation on how to utilize an auction house, demystifying the bidding process, and offering tips for a rewarding buying experience.

A lively Q&A from the audience followed the presentation. n

bonhams.com/perioddesign ©2014 Bonhams & Butterfields Auctioneers Corp. All rights reserved. Bond No. 57BSBGL0808

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COMMUNITY SERVICE

THE HEART of ASID LA IS BEATING STRONG T

his year our chapter has participated in several charitable functions, fundraisers and pro bono projects including the Ronald McDonald House, Comfort Bears for Court Kids, Michael’s House, and the Amanda Foundation.

At our 2014, holiday party we raised funds that would supply 515 stuffed bears for Comfort Bears for Court Kids, an organization that supplies teddy bears for children caught in the court system with no one to hold their hand and support them.

These children are afraid and alone, and the bears are sometimes the only thing that gives them hope that someone cares. It was heartwarming to see how happy our members were to donate funds for the charity. Cynthia Burnett, ASID, was very excited about the opportunity to help the children, and focused the theme of the holiday event on the charity. The holidays brought out the best in all of us and our membership was generous as always.

For twenty-four years, our chapter has provided volunteers to design spaces for Ronald McDonald House. BJ Peterson, FASID, has led many of the projects, and for that reason, has been honored by having a wonderful meeting space in the facility named after her. Quoting BJ, “The chapter has continued to provide pro bono services through subsequent remodels and the building of the new facility. I believe that it is now the 3rd largest RMH in the world.

My heart goes out to the brave families who endure so much while staying at the “House that love built. It truly is a ‘home away from 18

home’ for them.”

Currently the chairperson and lead designer for the refurnishing of areas in the center is Susan Gautereaux, Allied ASID. Susan enthusiastically jumped into the project and has also managed to provide furnishings at wholesale costs to the facility.

She is a tireless worker and a great asset to our chapter.

Just weeks ago, Laura Schwartz-Muller, Allied ASID, spearheaded the design and installation of private guest rooms for Michael’s Village, which provides housing for Hollywood homeless individuals. Our Industry Partner Carpetcraft provided carpet for every bedroom in the facility. The results were beautiful, and will be the first permanent home many of these people have had in several years. Laura’s passion for pro bono projects is her way of giving thanks for the happiness she has found in life.

UCLA Extension ASID student chapter sponsors a pro bono project every year, encouraging their student members to give back. Last year their chapter won national honors for their Amanda Foundation project, which refurbished the facility that rescues and provides care for lost and unwanted animals.

We are always so proud of the generosity of time and spirit of our membership, and encourage all of you to present worthy projects for time and fundraising donations.

Please contact the ASID LA office with opportunities you would like to develop in your local areas. n Cindi Burnett, ASID, President ASID LA

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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SMALL WONDERS

28th Annual Pasadena Kitchen and Home Tour: The Beauty of Small Homes

By Emily LaMarque, ASID

T

his coming October might be in the distant future, but it’s not too early to plan for the 28th Annual Kitchen & Home Tour presented by the ASID Pasadena chapter.

The tour this year is particularly exciting because it focuses on the beauty of small homes. While most people are familiar with Pasadena’s grand estates and the fabulous yearly Pasadena Showcase House, it’s not often that we get to see smaller-scale homes that are

just as beautiful and well designed.

The tour will feature four exceptional homes that are all under 2,000 square feet. Each of the homes presents efficient, gorgeous, well thought-out, and unique spaces that were designed by local Pasadena designers. Designers featured are Greg Parker, Allied ASID (Parker West Interiors), Emily LaMarque, ASID (Emily LaMarque Design Studio), Sara Bates, Allie ASID (Sara Bates Interior Design), and Debbie Talianko, Allied

ASID (Talianko Design Group).

Because of this tour, ASID Pasadena continues to provide designers with knowledge and awareness, design students with upcoming scholarships, the public with information about the difference between ASID Designers and your average home decorator. Please bookmark your calendars for October 19th to come and experience a new twist to a long-standing event! n

Save the Date ASID PASADENA CHAPTER PRESENTS THEIR 28TH ANNUAL

KITCHEN and HOME TOUR

The Beauty of Small Homes

SUNDAY, OCTOBER 19, 2014 9:30A.M.- 4:30P.M.

TICKETS ON SALE SEPTEMBER 2nd ORDER ONLINE OR CALL THE OFFICE 626.795.6898

Photo Courtesy of HartmanBaldwin

LADESIGN | SPRING 2O14 | ISSUE 27

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SHOWCASE HOUSE

Pasadena Showcase House of Design Celebrating 50 Years of Design Excellence Written By: Darra Bishop, Allied ASID Photography By: Julie Arcelay, IP

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W

ay before I even considered going into interior design, before I picked up my first 24” x 36” piece of vellum, I looked forward to the Pasadena Showcase. This year, the home that was lucky enough to undergo such a miraculous beautification is a 1915 Arts and Crafts estate designed by Stiles O. Clements.

The estate resides on 3.5 acres, which, as I learned while touring the home myself, is one of the requirements of showcase property candidates, as there must be enough property to accommodate the vendor booths as well as a “pop-up” restaurant.

As if the ASID designers’ work that I am about to share with you isn’t impressive enough (and it is), the gifts and grants that the PSHA is able to give back to the community makes a tremendous impact.

Last year, the PSHA awarded $685,000 to community schools, orchestras, choral groups and other non-profits. It makes me smile knowing that such a force in the art and design community is keeping creativity alive and well in Los Angeles. n

Sherry Stein, Allied ASID, and Albert Janz added an air of regal sophistication to the Porch and Entry Hall of the home.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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The Salon by John Cole, Allied ASID was the height of sophistication with the juxtaposition of naturalistic and refined furnishings and accessories.

The Dining Room, with its exquisite soft moss colored walls and an impeccably appointed grass cloth ceiling, make every corner of this room a beauty to behold.

Michael Berman, Allied ASID.

The Great Room, designed by Kathryne Dahlman, ASID, was sheer perfection. The fireplace tile restoration was a particular standout of the space.

LADESIGN | SPRING 2O14 | ISSUE 27

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SHOWCASE HOUSE

The Master Suite by Karen Shoener, Industry Partner was both a triumph of space planning and elegance. The Walker Zanger tile in the bathroom was its first exclusive appearance for the new tile line.

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The Nursery and Bath were an expression of soft whimsy, designed by Amy Peltier, ASID.

The Nanny’s Room, designed by Cynthia Lambakis, Allied ASID and Samantha Williams, Allied ASID, gave the room an elegant cohesion with custom wallpaper that reflected a floral art installation around the room’s central light fixture.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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INDUSTRY PARTNER

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DESIGNERS NOTES

FINDING INSPIRATION AND IDEAS IN WHAT CLIENTS ALREADY OWN

By Francesca Cavallin Mead, Allied ASID, Associate IIDA

A

mong meandering roads, in the tranquil and picturesque neighborhood of the LanghamHuntington Hotel, Tina and her husband found their dream home. Plenty of natural sunlight filled the 2,800 sq. ft. house, but the monotonous white walls lacked the character and personality that abounds in this vibrant family of four.

While re-roofing and landscape remodeling were under way, the owners of this house turned to SentireDesign for help space planning, selecting paint colors, choosing appropriate window treatments, furniture and accessories. The couple’s modern traditionalist taste made for a perfect match with my contemporary and rustic style.

In approaching this project, I made

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a point of incorporating as many of the clients’ existing furniture and accessories into the new design scheme. When new furniture was needed, I selected locally and sustainably made pieces, such as the sofa and the library in the living room. Zero VOC water-based Benjamin Moore paint was used throughout the house.

The coffee table in the living room is partially recycled from a furniture piece made by Tina’s father-in-law, and partially new. Elpis & Wood manufactured the hairpin steel legs. ASID Industry Partner Jeannot Fine Furniture refinished the tabletop and assembled the legs, delivering a beautifully refurbished one-of-a-kind table that looks like new. The inspiration for the living room color scheme came from a Greek Island painting that I found in the clients’ previous residence. That same painting is, in fact, the focus point of the current living room.

A plaster-textured wallpaper sets the tone for a sophisticated formal dining room.

An extension of the kitchen, the breakfast area, is the space of the house that really gets the most use. From breakfast, to quick meals, to homework, this space really sees it all. The family room is comfortable, practical and teen-friendly, an ideal room to gather together, watch movies, and relax.

In this project I was very excited to be able to find inspiration and ideas in something that my clients already owned.

Being able to keep and prominently display a family heirloom was particularly meaningful. Besides, reusing is also one of the many ways of promoting sustainability. n SentireDesign (www.SentireDesign.com) Photos: Dana Miller, www.millerhallphoto.com General Contractor: J & J Building Company Inc. Paint Contractor: Herron Brothers Wallpaper Contractor: Robert Zakas Follow SentireDesign on Houzz, Yelp, Pinterest & Facebook

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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SPECIAL EVENTS

Bausman & Company Opens in the Pacific Design Center

By Deric Schmidt, Allied ASID & Industry Partner ASID

Bausman & Company celebrated the opening of the Los Angeles Showroom at the Pacific Design Center in suite #B355 in a grand way during West Week. Many ASID members shared in the fun of winning furniture, dancing to a jazz quintet, and indulging in delectable treats. The new showroom’s product mix is a blend of traditional, transitional, and contemporary styles that Bausman & Co. offers. The combination of lines represented includes HarrisonVan Horn’s raffia and linen case goods, lighting from Dana Creath Designs and 20th Century Lighting, Patina’s decorated Italian case goods, Gemelli’s fine reproductions, The Squires Company’s collection of timely eclectic pieces, and a variety of contemporary art from local artists. It was a heartwarming experiencing--founding members of ASID LA sharing in the fun with ASID student members and numerous former chapter presidents, one of whom won a Bausman & Co. contemporary side table. n

S TEVEN NOBEL Business Strategies Workshop

By Cindi Burnett, ASID

T

he all-day Business Strategies Workshop, presented by ASID, was truly inspiring. I didn’t really know how much I would learn, having been a designer for 35 years, but I couldn’t stop wishing I could write faster and absorb more quickly all of the valuable information Steve Nobel shared with our group. We had more than 75 people attending the event, and I heard only praise from everyone to whom I spoke.

The program is outlined in the workbook Nobel provided, titled “How2 Market + Manage Interior Design” by Stephen Nobel and Bill Wittland. Fortunately for me, my lackluster note taking didn’t matter; all of the information was archived in the workbook, which I have reviewed several times. Nobel states his goals for the workshop clearly, and in the end one realizes that they are the goals each of us has; we just need some direction to guide us in achieving them.

Nobel states that the workshop and notebook are tools to help us • Identify the opportunity • Aim for the next “best client” • Be a design brand • Manage real value for clients • Earn the rewards from all that value • Plan for what is next I personally found myself realizing that I knew what I should be doing, but more often than not, I was not doing it. I was reacting to timedriven things, not planning for the future and therefore missing many opportunities to take advantage of my “best client” and the value in that relationship. I would recommend the book and workshop to anyone,. It is a lesson I certainly needed. n 26

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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r

LOFTY AMBITIONS

Dwell’s Showcase Lofts 2014

By Frank Slesinski, Allkied ASID

For the second consecutive year, Dwell Media and Klein Financial have partnered to create showcase lofts promoting an urban lifestyle in conjunction with the Dwell On Design Show at the LA Convention Center.

This year’s showcase will feature three lofts: a two-bedroom and two studios located in the Met Loft building at 1050 Flower St. Three ASID designers, who participated in last year’s show, have been invited back to spearhead the designs: Rachel Winokur, Allied ASID, Laura Schwartz-Muller. Allied ASID, and Frank Slesinski, Allied ASID. Rachel Winokur noted: “What a pleasant surprise and honor to be invited back again to work with Klein Financial and Dwell. It was such a great opportunity to work with so many talented vendors and get such wonderful feedback from the community that was so inspired by the project. Plus, this is the perfect platform to show how eco design can be modern and beautiful. I’m excited for the collaboration and to create a space that’s just as strong or even better than what I did last year.”

Laura Schwartz-Muller commented as well: “This is an honor! To be invited back for a second year in a row is incredible, and I must confess, it’s exciting to think that we must be doing something right! It’s an unbelievable opportunity and I am thrilled to have the privilege of working again with the folks at Dwell Media, Klein Financial, and my talented colleagues at ASID Los Angeles. With only five weeks to design, ship, install, stage, photograph, and market

an entire loft, I feel exhilarated, focused, and challenged! Of course, I absolutely couldn’t do it without my dedicated and talented FOUR POINT team: Cliff Muller, Natasha Milani and Ian Noonan. I am truly grateful!”

An exciting new component to this year’s Dwell On Design is the incorporation of a Remodeling Pavilion Showcase in the Convention Center that will feature vendor products used in the designs. Each designer will also have design boards on display that will feature before and after photos, designer sketches, photo progression and products. Attendees will then have the opportunity of seeing the finished products installed at Met Lofts, a few short blocks walking distance from the show.

Once again Industry Partner participation has been nothing short of amazing. “Once word got out about the showcase, some vendors offered their services immediately. Notably Julie Arcelay of Sub-zero Wolf and Deric Schmidt of Bausman & Company generously supported our efforts and even contacted other vendors in our behalf,” expressed Frank Slesinski.

Dwell Media and Klein Financial have made a serious commitment to market and promote all of the supplying vendors. In addition to identifying signage in the lofts and at the convention center, the designs will be featured in the October “City Living” issue of Dwell magazine, as well as crosspromoted on their social media platforms, Twitter, Pinterest, Facebook, etc., with direct links to each vendor’s own website. n LADESIGN | SPRING 2O14 | ISSUE 27

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IF WALLS COULD TALK

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INDUSTRY PARTNER NEWS

LA MART DESIGN CENTER REIGNITES IN DOWNTOWN LA

I

n the last 18 months this Los Angeles Design Center reinvents itself as a growing design resource while introducing a complementary creative community that supports the California lifestyle.

When the LA Mart Design Center building went up for sale about three years ago, there were many who thought that it could be the ‘end of an era.’ Then, in mid-2012, LA Mart was purchased even though Design Centers nation-wide were feeling the pain of a sluggish economy. Many assumed that the building, located in the ultra-cool downtown LA area, would surely be sold as office space or, even worse, just for the land’s value. Well, that simply is not the case as the new ownership and new management of the LA Mart Design Center has every intention of growing the Mart and the Design Center within.

Some of the most impressive changes have come from the LAMDC’s showroom growth, noting that several prominent names including Arteriors and Left Bank Art, represented by Bassman Blaine, have taken their own spaces on the 10th floor. Further, brand new resources including Urban Colony,

by Robert Wylie, Hospitality, Diamond Interiors, Barton & Wayne, AZ Imports, Mark Arnold Designs and Nasser Fine Rugs have joined the Design Center with new showrooms. In total, the LA Mart Design Center has added nearly 20,000 square feet of new design resources since new ownership.

These new resources join long-

standing showrooms such as Century, PALECEK, Bassman Blaine, Charles Ray & Associates, Trendway, Chow’s Oriental Arts, Dillon Wells, Veneman, RP Brooks & Son, Deco Rug Imports, East West International, Envision, Architectural Lighting, Starbuck International and Flori Romani Designs, all of which have been at the LA Mart Design Center for at least 5 years and many who have been there 10, 20, 30, 40 and yes even for the entire 56 years of the building’s existence.

From residential, to hospitality to contract furnishings, the Design Center offers furniture, flooring, fabrics, lighting, outdoor furniture, kitchen, decorative accessories, and lifestyle lines for California living.

Today the LA Mart Design Center is now encompassed in THE REEF, as the building has been renamed, because a reef is a self-sustaining environment that houses a complete habitation. To that end, the vision is that THE REEF is a creative habitat that provides design driven resources and inspiration. Along with LA Mart Design Center and wholesale gift & home showrooms, the building has introduced Maker City LA: creative co-working spaces, artist’s galleries, fashion studios jewelry-working stations, 3-D printing and fabrication labs, as well as a fully equipped media lab with green screen and pod casting technology. Further, their trade and event division Magic Box is host to numerous artistic trade shows including Photo LA, Artisanal LA, LADESIGN | SPRING 2O14 | ISSUE 27

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Inspiration Vintage Show, Green Festival, who has an unlimited budget or one who and the Los Angeles Ultimate Women’s needs to provide excellent quality at a Expo. Creation, inspiration, imagination reasonable price. We have it all!” and unequivocal creativity are exploding throughout.

Being part of a larger community and LA Mart Design Center showcases these partnerships are paramount in their new lines as well as many other resources to vision of how the design and creative the interior design community: community needs to stay connected.

18 Karat, AA Leather Designs, Abigails, As evidence, LA Mart Design Center is Abyss, Aja Rugs, Alu-Mont, Architectural proud to support ASID by hosting several Lighting, Arteriors, AZ Imports, events including, the ASID National Barton & Wayne, Bernhardt Furniture Conference Opening Night Party held Company, Bespoke Upholstery, Bliss during the Dwell on Design TradeStudio, Bungalow 5, Candice Olsen “We show in June, the Industry Collection, Century, Charles Partner’s conference and Ray & Associates, Chows are a family trade event in August Oriental Arts, Cloud of showrooms who Nine Comforts, Cordrey and a National ASID legislative seminar have, and will continue Collection, Corsican, and conference Cyan Design, Deco to, expertly service the Rug this September.

Imports, Dillonneeds of the Southern Wells, Duralee/Highland Additionally LAMDC will continue to sponsor Court Fabrics, East California design and host design seminars West International, Elite community.” that will give CEU credits to Leather, Elizabeth Marshall, attendees. Moreover they are Envision, Envision Glam, EWI connected to and house the International Kitchen And Bath, Fabricut Fabrics, Interior Designer Association (IIDA).

Flori Romani Designs, Four Hands, Gold From a philanthropy position, they are Crest, Hickory White, Howard Miller, big supporters of Project Angel Food, Inside Out Etc., Italmond, Jaipur Rugs, Gift For Life, Design Industry Foundation Lane Venture, Lazy Susan, Leathercraft, Fighting AIDS (DIFFA) and the LA Leftbank Art, ,Lexington Home Brands, Department of Child Services Charities.

Macqueen Home, Maitland Smith, ASID caught up with Frank Joens, Mark Arnold Designs, Moda Dora Gift Sr. Vice President, General Manager of & Home, Montague & Capulet, Muse the LA Mart / LA Mart Design Center

By Somma, Nasser Fine Rugs, Nathan and asked him what was making the Anthony Furniture, NDI, Noir, Orient difference and where did he see the Express, PALECEK, Park Hill Collection, Design Center going. “It is an outstanding Patagonia Home, Privilege, Pur time to be part of this building and its Cashmere, R P Brooks & Son, Rachela culture right now,” said Joens. “Interior Home Décor, Raquel’s Collection, designers are once again discovering or Ratana, RC Furniture, Richard James rediscovering the great resources that And Company, Robert Allen/Beacon are part of our design center. We are Hill Fabric, Roost, Schnadig, Starbuck a family of showrooms who have, and International, Stroheim Fabrics, Style will continue to, expertly service the Craft Lamps, Sunbrella Fabrics, Taylor needs of the Southern California design Scott Collection, Tesoro Décor, The Grace community, as our design center offers Group, Today Home, TOMASINI, Tommy gorgeous, sought-after product lines Bahama Home, Tommy Bahama Outdoor that are top quality and in a price range Living, Treasure Garden, Trendway, Urban that meet the needs of a time in our Colony, Uttermost, Veneman Collection, economy when expense matters. We VH Group, Vivre Luxe, World’s Away, are the ideal resource for the designer Zentique Furniture, Zuo Modern. n LADESIGN | SPRING 2O14 | ISSUE 27

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MARKETING YOURSELF

Building Your Own Website Without the Guidance of Your 14-Year-Old Nephew...

By Brad Haan

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I

t has been a fast 20 years since the first websites began appearing on the worldwide web. It’s hard to believe that in that short time, so much has completely changed. And an evolution of our industry has been happening right along with it. Getting your samples into a decent website, be they homes, businesses or products has been expensive, difficult and at times frustrating.

We were forced to hire talent who wrote “code,” which seamlessly launched and displayed our images and text across a world of different browsers, computers and platforms. And then there was that color problem on other people’s monitors.

Relief came for me with iWeb, an Apple creation. I could build simple sites with all the bells and whistles I needed. But, three years ago, Apple decided to stop supporting this really great software, so I searched for another simple solution which I could wrestle with to achieve the results I demanded.

There was Joomla, a PC based web builder, but I found it cranky and too difficult to get my head around. Many designers resorted to uploading their work on pre-existing sites like avaliving.com, but it was expensive, the environment was challenging to some, and the site put all the competing designers together in one place. Weebly and Jimdo came in and were more user friendly, but you still had to be really dedicated to learn the ins and outs of site building. And, after all, you’re an Interior Designer, not a Web Design service!

Then, a year ago I discovered an online website builder which I can now recommend to anyone who can build a Powerpoint presentation. It’s called Wix. (www.wix.com) They built a program which enables even the most computer challenged to put together a reasonable website with style and consistently great results.

It starts with more than a thousand really nice templates. This eliminates that blank-piece-of-paper feeling you get when you’re trying to create something. There are very good website designs which will help you think through what you want to have in yours.

Then, the site has powerful instructional tools, which demonstrate how you can insert your own pictures, words, colors and design elements which set your site apart and give it your own special style.

A new feature which is really fantastic is most of these templates also reconfigure your final design, so that if a potential client looks you up on their iPad, Android or iPhone, the “code” will rearrange your images and text for the reduced size of those screens. You all have heard of GoDaddy, and they too offer a very similar web building service. You only need to decide which service provider you prefer to use to “host” your site.

I like using either of these solutions, because I retain full administrative control of my sites. When I want to change out, or update my photos or information, I am in control. Many of you have heard me, again and again, stress that your images are your assets.

You need to get good photography and curate your libraries. No website builder will help you if your images are small, dark or out of focus. But if you can devote your energies to insuring your work is properly shot, labeled and organized, setting up your own website with these web builders is a snap. n

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FROM THE FLOOR UP

# "# % $! % % # ! % "

Wix and GoDaddy have huge template libraries, which you can completely edit to change to fit your style. Below is a very complex site I am building myself, using the multitude of features available.

Because my nephew isnâ&#x20AC;&#x2122;t into webpage design!

Unique One-of-a-Kinds & Cash-and-Carry items always available " $ ! !

Open Mon-Fri | !! # ! !

!! "! " LADESIGN | SPRING 2O14 | ISSUE 27

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It’s all in the details.

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FROM THE INTERNETS YO U R S O U RC E F O R

OUTDOOR LIVING

Spec’ing a Complete Interior Design Project Just Got Miraculous.

By Brad Haan

L

VISTA

DANSK

ast year, during my day-long set of lectures at the Pacific Design Center, I introduced attendees to a completely remarkable new free service being finalized by a group in Chicago — a massive, comprehensive resource where designers could go, online, and create palettes for presentation to their clients with the ease of Pinterest and all of the sophistication that the very best the interactive web can offer. PaletteApp.com is a “digital design” website that features a virtual interior design library of thousands of architectural manufacturer products. The site allows designers to quickly sort through hundreds of thousands of products by entering project parameters. The site’s unique filtering system eliminates unnecessary product options. Products can also be searched by type, color, sku or style, such as broadloom carpet versus carpet tile. All product samples can be quickly and efficiently ordered in seconds with the click of your mouse.

“We are very excited to be able to present this new design tool to architects and interior designers.” says creator Jerry Freeman.

“In the first months, we made presentations to several nationally recognized design firms in New York, Los Angeles and Chicago, and we have received a lot of positive feed back — many that we met with have been anxiously awaiting its arrival.”

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Well, it’s here. During this past two years, Jerry and his team have been downloading vast amounts of data into their servers, high-resolution images of samples of every surface you can imagine, from thousands of participating manufacturers.

Each fabric, tile, carpet, wall texture, - everything - contain the important information needed by designers when they are spec’ing a job. When you choose one for your project palette (with a drag-and-drop simplicity which is nothing short of miraculous), all that information travels right with it, collecting all the product specifics in one file. Once your client approves your plan, one click automatically sends requests for samples to each manufacturer for you.

PaletteApp is changing the way architects and designers pull together products for client project presentations. The average client presentation palette has between 10 to 18 products.

Between researching and reviewing products, ordering samples, waiting for sample delivery and pulling the palette together, it can

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take a designer anywhere between 12 to 17 hours to have it completed, documented and presentable for a client. Many design firms have found themselves strapped for time, assigning increased workloads to each team member to compensate, while struggling with the cost of building and maintaining a resource library in their firms. PaletteApp is truly offering a better solution. It drastically reduces the time it takes to create a palette from hours to mere minutes, without the expense of an actual library. You can use their unique filtering system to search for products or you can simply and quickly sort through product libraries that you create in your account on the site. Plus, PaletteApp protects you from discontinued products wreaking havoc during your design process. Because their library is updated regularly. And, if something you’ve chosen actually becomes discontinued, the site will automatically search and find comparable substitutions from its vast libraries. Does it get any better than this? Well, yeah, it can. It’s free.

Designers can become members and use the service at no charge to them or their clients.

One important thing to know: PaletteApp is completely democratic. It doesn’t promote any one manufacturer over another. It merely presents their product design options. ALL of them. Equally. And it keeps your personal account completely private.

Nothing is revealed to anyone until you reveal it. And they promise never to sell your private information to a manufacturer.

Team members have visited design firms and schools throughout the United States to talk about the program and fine tune how it works. “Speaking directly to the designers and architects has been a very important aspect in the development of PaletteApp. We want to make sure that we are providing the functionality users are looking for, and need. We take the users opinions very seriously.” To make it even more functional, PaletteApp has also just released a version suitable for iPad and Android users and is working on a residential design version, with full versions for Canada, Central and South America and Europe. n LADESIGN | SPRING 2O14 | ISSUE 27

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INTERIORS

Good Houzzkeeping On Tuesday, March 18th, members of the Los Angeles ASID Chapter gathered in both the Santa Barbara and Redondo Beach Ferguson showrooms for a Houzz Workshop. Guests enjoyed food, drinks and a seminar on how to create, manage and market user profiles on houzz.com. Additional sponsors included SubZero Wolf, PurePhoto, Hansgrohe, Fortis, Victoria + Albert, AXOR and ROHL. This event is just one of the ways ASID LA is making connections with other designer-oriented businesses to expand our reach in the built-environment. One of Houzz’s successes is in bringing together design professionals and homeowners, with an informative and visually stunning internet site geared Project4_Layout 1 6/3/14 2:42 AM Page 1 toward inspiring whatever project lies ahead. n

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FINANCIAL REPORT

The Building Blocks of an Investment Portfolio

O

pening a savings account with your local bank may provide an easy way to put money away for safekeeping, but the thought of doing more can be tempting.

While your money will earn a small rate of interest with a savings account, you may want to consider an “investing” program that can potentially earn more from the money you put away. If investing is something that piques your interest, but you’re not quite sure where to begin, consider two of the most basic types of investments — stocks and bonds.

In the very simplest terms, a share of stock represents a portion of ownership in a company. While it may seem hard to imagine that you could actually own even a small part of some of the largest companies in business today, that is exactly what owning stock is all about.

When you purchase stock in a company, you literally become a partial owner of that company. Your degree of ownership is calculated on a percentage basis, depending on the amount of stock you hold compared to the total number of shares the company has issued. So, even though your holdings probably represent a very small percentage, the principle remains the same — you are one of the owners, and you have certain rights that come with that ownership.

Stock ownership entitles you to a “share” in the profits of the company – hence the term shareholder. Some companies pay their shareholders a portion of the profits in the form of what’s known as a dividend. If your company pays dividends, these payments — made either in cash or additional stock — are set by the board of directors and are usually issued on a

quarterly basis. It is important to remember that these dividends can go up and down; they can even stop altogether if a company decides to stop paying them.

As a novice investor, another option you should consider is investing in bonds. Simply put, a bond represents a loan. The issuer of the bond receives the money you invest and agrees to repay you at a certain date. In addition, as an incentive to get you to make the loan in the first place, the issuer agrees to pay interest on your investment on a periodic basis. Keep in mind the fact that bonds are subject to market risk and, if sold prior to maturity, may be worth more or less than their original cost.

Many different entities issue bonds as a means to raise funds. Corporations issue bonds as a way to raise money. Municipalities such as towns, cities and even school districts will issue bonds as a way to fund improvement projects.

Even the federal government issues bonds on a regular basis.

Stocks and bonds are just two basic ways to get started for those interested in investing.

To find out more about the many investment alternatives available to you, consider making an appointment with a Financial Advisor who can explain all the options available to you. n

This article was written by Wells Fargo Advisors and provided courtesy of Dennis Shu, Financial Advisor in Palos Verdes, CA at 310-377-8082. dennis.shu@wellsfargo.com https://home.wellsfargoadvisors.com/Dennis.Shu

Investments in securities and insurance products are: NOT FDIC-INSURED/NOT BANK-GUARANTEED/MAY LOSE VALUE Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate nonbank affiliate of Wells Fargo & Company.

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STUDENT PROJECT

SIDE STROKE

By Tiffany Lang

G

iven the space of the current HOK office in Culver City, I decided to design something out of the ordinary for my thesis project at UCLA extension/Cal Poly Pomona Master of Interior Architecture program. This project ultimately consumes three quarters in school, which is roughly nine months, so I knew I had to design something that would keep me challenged. During this period of time, we go through the conceptualization of the space, all the research to make it viable, and draw fully functioning construction documents to make it happen.

My thesis project is a public aquatic center for young children. I envisioned a colorful and bright facility where families and community members are brought together to one venue where they are to practice a healthy lifestyle through different aquatic experiences and a place that influences the youth with the benefits of an active lifestyle. The goal was to influence this way of life to the community for the better through an exciting and well-designed space that would charm the children and their parents. I developed a concept through the word “diffusion,” a word often associated with water. Diffusion is defined as the movement from high concentration to low concentration and I took this definition, extracted it, and defined it in my own way as “the spread of cultural practice or innovations within a community or from one community to another.” This idea of diffusion can be seen throughout the space seamlessly with the use of window glazings, screens, and lighting. I was also inspired by Lego’s, the popular children’s toys, and sound diffusers after doing much research on various types to diffuse. I was immediately drawn to the geometric shapes of these two very different, but conceptually similar, items. The space itself is conventionally small for an aquatic center, but I was able to space plan a functional and ADA compliant floor plan, with the help of my knowledgeable professors, consisting of a competitive lap pool, a leisure pool equipped with a water slide, separate men’s and women’s locker rooms, spectator seating area, and a juice bar. There were a few challenges I came across while designing the space like all designers have, but in the end, I designed something that I am extremely proud of and had fun through the whole experience. This project really ignited my passion for interior design and I couldn’t be more excited to graduate and step into the real world of commercial design! n 44

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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STUDENT ACTIVITIES

Peggy Albrecht Friendly HouseA Community Service Project Update Photos and Article By Carisse Lynelle, Student ASID With the support of the Student Chapter, our Faculty Advisor, volunteers, industry partners and contractors, we were able to make this project a reality.

The start of the project was a major success with the demo and preparation for paint. However, there was more in store for us to learn. We found that the electrical was not up to par; then the plumbing was proposed for replacement; finally additional delays were encountered when the home decided to install new windows. The Student Chapter has been faced with real-life design challenges and delays. While the home is being worked on by the remodeling contractor, students have been on hiatus from volunteer work.

Within weeks, the home will have new windows, and the volunteer

work will commence. The work that will be done in the end will include painting, new flooring, new lighting, all new furniture, new bathrooms (full remodels based on renderings by ASID UCLA Extension students), and accents to pull the rooms together. This Community Service Project has been an opportunity to invigorate and engage all of our student members to be interested in extending our helping hand toward a deserving cause and toward its empirical completion. We look forward to finishing up and sharing the final phase of the project. n

ELLE DECOR’s

LOOK BOOK APP

ELLE DECOR’s most popular online resource is now available as a free app, with hundreds of images, searchable by room and by style. Save your favorites in “My Design File” and share them with clients.

An archive of our best images at your fingertips… AMAZING.

iPad ® is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

LADESIGN | SPRING 2O14 | ISSUE 27

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FIELDTRIP

SHOREbar Private Design Tour Article By Alexander Barrera, Student ASID Photos by Natasha D’Souza, Student ASID Sunday, April 27th, approximately forty student members, professionals, faculty and friends had the opportunity to experience an exclusive and one of a kind tour of the Westside hotspot, SHOREbar. Having gained significant recognition on its design, SHOREbar received the 2013 American Institute of Architecture People’s Choice and Juror’s Award in the Lounge/ Nightclub Category. Along with this, SHOREbar is featured in Dwell magazine in May 2014. The nautical-themed bar was conceived by The h.wood Group and constructed by the design/build firm known as BUILT, located in the Silver Lake neighborhood of Los Angeles.

John Sofio, president and founder of BUILT, began his tour in the main area of the bar, where he shared his story from landing the job and his design process to his challenges and battles along the way. The 70-minute tour ended with special access to the upstairs members-only lounge where Sofio led a twenty-minute Q&A. Following the tour, guests were given the opportunity to enjoy a cocktail and network with fellow peers in the ArcID program and ASID UCLA Extension Student Chapter Board members, as well as talk one-on-one with Sofio himself. n 46

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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STUDENT PERSPECTIVES

WHAT NOW? A look beyond graduation at California State University, Northridge and how ASID helps you get there.

By Collette Johns, Natalie Lord & Rachel Scott It’s happening quickly now. There are polyester caps and gowns all around. The words “Class of 2014” are plastered on every available item and tassels are once again an acceptable accessory. Yes, graduation season is surely upon us. This time of year is filled with celebrations, of closing one chapter and starting a new. While excitement runs rampant, there is often a small voice in the back of your mind saying “what now?”

You’ve spent the last four (five, six, ten…) years perfecting your abilities and now it’s time to start out into (enter dramatic music here) the real world! To help ease the anxiety this may bring, we have interviewed both students and faculty alike to offer some words of encouragement.

Dr. Anubhuti Thakur is the coordinator of academic assessment, an associate professor, and internship coordinator for the Interior Design Department of Family and Consumer Sciences. We asked her “What sets CSUN apart from other schools in the design field?”

Our Interior Design department is a part of the Family and Consumer Sciences Bachelor’s program. It is driven by the education and research towards improving the quality of life of individuals, families, and communities. The Council for Interior Design Accreditation (CIDA) accredits us.

We have faculty members who are varied in areas of specialization, which include design psychology, building construction, sustainability, lighting, art, as well as art history. There are opportunities for interdisciplinary projects and collaborations with students in programs within the department, as well as with other departments. Service-learning projects are designed to benefit community organizations 48

and students which is incorporated into the coursework. The department also has strong industry connections, which provides a “plethora of internship opportunities across the greater Los Angeles area, educational field trips, and informative guest lectures” (Dr. Anubhuti Thakur). Such opportunities help create a well-rounded design student.

We also asked one of our fellow Matadors, Jason Robinson, about his experience at Cal State Northridge and his connection to ASID. Q: What are your post graduation plans?

A: As there are a variety of options to take once graduating with a degree in Interior Design, I have chosen to pursue a career in construction/design and build. I plan to take the National Council for Interior Design Qualification (NCDIQ) that will enable me to call myself an Interior Designer, as well as establish my own construction company.

The main focus (niche) for the company would be in residential kitchen and bath with a primary focus on accessibility.

Q: How has ASID helped you with achieving your goals during your years at Cal State Northridge?

A: As a well-established organization the American Society of Interior Designers (ASID) has been a tremendous help in regards to networking, and collaboration with fellow peers. This collaboration has extended the base founding knowledge that was learned in college. ASID is very resourceful organization; e.g., at first glance, when looking at the ASID website, it seems a little overwhelming but there is a tremendous amount of needed information that can be utilized as a member.

Q: How has ASID helped you to prepare for your future?

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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Please Welcome Our New Members A: ASID has prepared my future by giving me knowledgeable mentors, and peers that I can always rely on to guide me in the right direction. The organization, as it strives to gives its members information, has informed me on how to work in professional setting.

ASID has also, in my opinion, produced a well-rounded designer through its resourcefulness.

Q: What is your advice for future graduates?

A: My advice for future graduates is to prepare yourself for the profession. I am not saying just take the needed courses to graduate and be done; rather, take advantage of your current situation by utilizing every given resource available, especially ASID. Interior design is a profession in which things continuously change and you will need to continue to educate yourself on the latest to stay ahead in the industry. Lastly, always challenge yourself!

While we watch our fellow Matadors graduate we look forward to hearing about their success and continue to embrace our futures not only as California State University, Northridge students, but also as ASID members soaking up all of the knowledge we can get while finishing up our college careers. In the words of Dr. Terri Lisagor, Acting Chair/Associate Professor, “grab every opportunity you can; don’t let anything get in your way; you are FCS, CSUN and you SHINE.” We wish the graduating class of 2014 and all future graduating classes congratulations and good luck! n

Photo Credits: Thomas Fredrick – Instructional Support Assistant – Multimedia Specialist to the Family & Consumer Sciences Department

PROFESSIONAL MEMBERS Katlain Christine Schultz, ASID Paulette H. Barrett-Matson, ASID ALLIED MEMBERS Olga Rechdouni, Allied ASID Jeremy Irvine, Allied ASID Dana M. Triano, Allied ASID Gemma Zimmerhansl, Allied ASID Satoko Nakamura, Allied ASID ASSOCIATE MEMBERS Barbara Grushow, Associate ASID Victoria Gallucci Dorigo, Associate ASID STUDENT MEMBERS Mary Florence Pichler, Student ASID Diajeng A. Hendratmo-Brown, Student ASID Ada Chan, Student ASID Jamie Yeh, Student ASID Kendra Stark, Student ASID Joy Huang, Student ASID Celeste Willis-Chalett, Student ASID Alexander Raul Barrera, Student ASID Garineh Baghdasarian, Student ASID Karen Frid, Student ASID Amy Carver West, Student ASID Megan Pompan, Student ASID Ajanta Kalyanpur, Student ASID N. Bobbie Aguero, Student ASID Lynnette Elaine Johnson, Student ASID Saira Escalera, Student ASID Heidi Kinsella, Student ASID Natalie Lynn Bjelajac, Student ASID Wanjun Yu, Student ASID Tracy L Lamphere, Student ASID Rachel Kilberg, Student ASID Edward Devine, Student ASID Virginia Mercedes Yedro, Student ASID Natalie Borenstein, Student ASID Kathleen Nicholson, Student ASID Hui Jou Shang, Student ASID

Annie Cho, Student ASID Yoceun Legaspi, Student ASID Cheryl Wynn, Student ASID Neil P. Ghosh, Student ASID Elizabeth Michael, Student ASID Dila Ucel Heiden, Student ASID Deanna Jacoby, Student ASID Pantea Kiumarsi, Student ASID Jacqueline Moldawer, Student ASID Sandra H. Schoenfelder, Student ASID Katie Heyer, Student ASID Rebecca Aframian, Student ASID Alina Marcus, Student ASID Laurie Groh, Student ASID Jamie Bourne, Student ASID Natalie Lord, Student ASID Rachel Scott, Student ASID Collette Crawford Johns, Student ASID Sheridan Johnson, Student ASID Mark Burton, Student ASID Jennifer Edwards, Student ASID Sydonie Herrera, Student ASID Deirdre Loftus, Student ASID Rozita Azmoun, Student ASID Ka Long Long Wong, Student ASID Aninya Ahluwalia, Student ASID Andrea Wilcox, Student ASID Kimberly Winkleman, Student ASID Miryam E. Ruvalcaba, Student ASID Caitlyn Sanders, Allied ASID Claudia Marcela Moreno, Student ASID Juliette Mutzke-Felippelli, Student ASID INDUSTRY PARTNERS Eagles Custom Upholstery Aldik Home Jbear, LLC Naturepedic Organic Mattress Gallery Bonhams Auctioneers Pin Dynasty Furniture Classic HomeA Wood Stone Home Urban Americana

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