Los Angeles Vol 2 2019 by DSA Publishing

ISSUE 2 | 2019

INNOVATORS CREATORS ARTISANS

KEEP IT LIG H T ( EVEN WHITE ) WI TH WORRYFRE E P ER FO R MA N C E FA B R I C S

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The many ways we celebrate our Chapter

ISSUE 2 | 2018/2019

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CALIFORNIA LOS ANGELES This Quarterly looks at innovation and innovators. In every issue, we publish remarkable articles from every member of our Chapter, and rely on you to contribute to our Quarterly. We handcraft each issue to include your insights, experiences and knowledge. Thank you and please help keep your Quarterly growing! Send your contributions to administrator@cala.asid.org

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

ISSUE 2 | 2019

DEPARTMENTS THE DISH

PRESIDENT’S LETTER

PRESIDENT ELECT’S LETTER

MESSAGE FROM THE EDITOR

WHAT’S ON YOUR NIGHTSTAND?

The author‘s name was omitted for the article “Scale” in our last issue. “SCALE in a New York Minute” was written by Sarah Lutchmansingh.

CONTENTS 09 14 16 18 20 21

MASTER CLASS AT THE CALIFORNIA CLUB Innovation through Preservation & Conservation . By Deric Schmidt, Allied ASID

EUREKA! DISCOVER AMERICAN CRAFT Design team applies ethos of Energy, Discovery & Community (EDC) to the design of this space.

SANTA BARBARA: THE AMERICAN RIVIERA DESIGN CONFERENCE By Kristiina Hackel

LIGHTING DECOR 4.0 The rules were just rewritten. By Jared F. Northrop

DECORATIVE CONCEPTS Deco VinylTM , superior woven vinyl designed with long wearing performance qualities. By Amanda Elmendorf

MONARCH CARPET AND FLOORING Eighty two years of service in the LA area. By Stefani Franco

22 24 25 26 27 28

CUSTOM CLOSETS FOR EVERY SIZE, STYLE AND BUDGET Reach-ins. Walk-ins. And everything in between. By Kelley Schadt

EVOLVE OR DISSOLVE! Innovative hot new glass!! By Jane Skeeter, LEED AP

WHO DOESN’T NEED A SHOE SHRINE? Keeping shoe organization simple. By Marye Silvers

THE VALUE OF NETWORKING PALM SPRINGS STYLE By Michael A. Thomas, FASID, CAPS

WHAT TAKES 4.5 YEARS, A LOT OF SWEAT AND TEARS, AND IS A HOA-RUN DESIGN PROJECT? By Philip Nielsen

INNOVATING DESIGN WITH GLASS LIGHT AND TECHNOLOGY During dull spaces in exciting experiences. By Steven Lenchner

LADESIGN | ISSUE 2 | 2019

PAGE SIX

the dish W

hen you ask someone to be innovative, they generally freeze. What does that mean? Does it mean forging a new way to do something, or looking at what is missing in this world and filling that void? Does it mean taking a medium and turning it upside down and inside out to make something so different that it is really something definitively new? How about approaching a project in a completely fun and inventive way to deal with a long neglected space? Yes, Yes and Yes! Innovation is and always has been the master component of the creative mind. Find a way, create an approach, invent a tool to allow you to do more and do it better. Never assume that just because it hasn’t been done that it can’t be done.

Well, this issue we celebrate our colleagues who are doing right now! Doesn’t it just make you want to . . . n

Cindi Burnett, ASID

CALIFORNIA LOS ANGELES

ASID CA Los Angeles Chapter Would like

to welcome the following elected candidates to the Chapter Board of 2020 President

Shepard E. Vineburg, ASID President-Elect

Victoria Reitz, ASID Professional Development Director

Karen Michelle Hickey, Allied ASID Communications Director

Michelle Koo, Allied ASID Finance Director

Isla Schmidt, ASID Industry Partner Student Representative Sara Luchmansingh

Join us on September 15, 2019 at The Peninsula for their official Installation.

Tickets will go on sale soon, email to follow!

LADESIGN | ISSUE 2 | 2019

LETTER FROM THE PRESIDENT

Los Angeles Chapter T

his month we focus on innovation and innovators. Innovation can take the form of new products or new ways to use classic products. Through our recent programs, innovation is alive and flourishing as we saw in our Master Series and Santa Barbara, The American Riviera Design Conference.

The Master Series in May consisted of a CEU from Thibaut, “Wallpaper 101: History through Modern Advancements”, a tour of the Plein Air art collection by Mr. James Irvine Swinden (Chairman of the Advisory Committee for the University of California Irvine Museum & Institute for California Art) and finishing with an architectural tour of The California Club. The private club was designed by Robert Farquhar and features a magnificent private art collection. The CEU on wallpaper, presented by Michele Kozar of Thibaut, discussed the history of print methods and innovations being used today to make amazing products.

At our 3rd Annual Santa Barbara Design Conference, we were again presented with an array of informative and inspiring sessions covering many topics over three days. We had inspiring tours, CEUs, informative talks, museum tours, historical tours, breakfasts, lunches, dinners… one included a panel discussion with Barclay Butera, Michael Berman, Kerry Joyce with Rocky LaFleur as the moderator. This exciting weekend could be summed up in five words – Connect, Learn, Explore, Be Inspired. We highlight the event in this issue, but I want to extend a special thank you to our sponsors. When I created the first conference, it was only through the support of our industry partners that we were able to deliver a meaningful event, and their continued support allows us to keep holding this event and make it better each year! A special call out to industry partners for both the Master Class series (third class) and Santa Barbara Design Conference: Haas Entertainment, Treeium, Thibaut, Raoul, Ferguson, Circa Lighting, Cabana Home, Casesarstone, Arto, The Shade Store, Stone West, Sherwin-Williams, The Container Store, Superior Roman Shades, Scalamandra, European Hardwood and Finishes, Decorative Concepts, House of Rohl, Wolf Sub-Zero Cove, Kravet, Western States Cabinets, California Homes, Rosewood Miramar Beach As I write this, I think of the interesting times we are in. Technology is changing and improving all aspects of interior design. Technology in appliances is advancing rapidly, design and features increase the usefulness of cabinets and storage, improved window covering provides beauty and efficiency, just to name a few. Wallcoverings and paint, as well as furniture finishes are being improved to be sustainable and friendly to the environment. Cumulatively these innovations are leading to a great time in Interior Design. And as ASID members with a robust industry partner community, we are constantly at the forefront of these new technologies. A huge thank you to our committee chairs Deric Schmidt and Victoria Reitz, ASIDio0m’ (Master Series Class) and Cathy Haslem, Fernando Diaz, Rocky LaFleur, Ninnette Stewart and Gregory Firlotte (Santa Barbara, the American Riviera Design Conference). A thank you to Elizabeth Ribons, the chair of “In the Know.” Finally, a huge thank you to our amazing Chapter Board who donate numerous hours to make our ASID Los Angeles Chapter great! As always, I am honored to be your President and I’d like to thank the membership for your continued support! Happy Designing,

Kelly Azzarello, Allied ASID ASID Los Angeles Chapter President

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

Master Class at the California Club Innovation through Preservation & Conservation By Deric Schmidt, Allied ASID A fantastic lunch, informative CEU, plus Art and Architecture tours made for an extraordinary Master Class hosted by the ASID Los Angeles Chapter’s Sustainability Committee. How much better does it get!!!

During lunch the incomparable Michele Kozar, Thibaut stylist, presented “Wallpaper 101: History through Modern Advancements” teaching us about the history of wallpaper through the process of innovation in production and design. Thibaut has evolved from the being the first American wallpaper producer to becoming a leading innovator in the use of sustainable materials and practices in wallpaper and fabric.

LADESIGN | ISSUE 2 | 2019

LAMINATION AND ESSING FABRIC PROCESSING Editor in Chief Cynthia Burnett, ASID

• Soil Resistant Finishing • Knit Backing • Fire Retarding • Acrylic Backing • And other in-house services to enhance or convert your textiles

DRAPERIES

Contributing Writers Cynthia Burnett, ASID Kelly Azzarello, Allied ASID Shepard Vineburg, ASID Deric Schmidt, Allied ASID Kristiina Hackel Jared F. Northrop Amanda Elmendorf Stefani Franco Kelley Schadt Jane Skeeter, LEED AP Marye Silvers Michael Thomas FASID, CAPS Philip Nelsen

UPHOLSTERY

WALLCOVERINGS

ACCESSORIES

Steven Lechner Jodi Barnett Gayle Doby Rich Decicco

ASID LOS ANGELES 8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 www.asidla.org • asidoffice@asidla.org

BOARD OF DIRECTORS President Kelly Azzarello, Allied ASID

President Elect Shepard E. Vineburg, ASID

Financial Director Fernando Diaz, FASID

INDUSTRY PARTNER

2055 Randolph Street • Huntington Park, CA 90255

Contributing Photographers Cynthia Burnett, ASID Michele LaFlesch Gregory Firlotte

323-581-3799 • fax 323-583-8867 www.decoratorsexp.com

Professional Development Director Catherine Haslem, Allied ASID

PUBLISHED BY

Membership Director Michele LaFlesch, Industry Partner

Duff Tussing, Publisher Dawn Lyon, Art Director

Communications Director

Jamie Williams, Advertising Sales

Todd Carpenter, Industry Partner

DSA Publishing & Design, Inc.

Rep for Caesarstone

352-448-5873

At-Large Director jwilliams@dsapubs.com

Alexandra Anderson, Industry Partner

Student Rep to the Board Olivia Wetterau, Student ASID

CALIFORNIA LOS ANGELES LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,300 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. ©2019 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite M33 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org asidoffice@asidla.org

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

Chapter Administrator Ninnette Stewart

Magazine Editor Cindi Barnett, ASID

We encourage our members to submit innovative products or professional projects for potential publication in LADesign ASID magazine. Please contact the Chapter Administrator at administrator@cala.asid.org or call 310-659-9189 for further information regarding submissions.

LETTER FROM THE PRESIDENT ELECT

s President-Elect, I would like to give a hearty congratulations to our Board of Directors led by our current California Los Angeles Chapter President, Kelly Azzarello, Allied ASID along with our Professional Development Director, Catherine Haslem, Allied ASID. Together, they planned and conducted a hugely successful 3rd annual “Santa Barbara: The American Riviera Design Conference” held in early June. They created a most welcoming, informative design symposium that was enjoyed by some 70+ attendees. By establishing agenda items coinciding with many resplendent meals including a most relevant design panel consisting of a group of our illustrious design colleagues, a CEU lecture on establishing and maintaining the best client contracts ever, and establishing many stimulating and inspirational tours, we all left this terrific gathering of design professionals feeling highly motivated and further educated in our very specific interior design business practices. Touché to Kelly and Cathy as well as all the others who were involved and attended!. We will now start planning our 4th annual 2020 Santa Barbara design conference. Our intention is to be diverse in our content from year to year, so if you have any ideas on how we can offer non-repetitive, relevant programming for next year I would ask that you please write me personally with your suggestions. With my long history of being a design educator, it is my intention as upcoming 2020 Chapter President, to unify our programming so that our members will inspire each other in new ways, especially by welcoming our emerging designers and recently graduated design students into our ranks. I don’t need to remind

you that we are living in a “Brave New World”, commanded by stunning 21st Century technology which many us were not brought up on, myself included. What I’d like to promote is a cohesive partnership and co-mingling of talent offering the years of experience of our seasoned members with emerging designers and vice-versa, so that we may all learn from each other and create new partnerships from our newly developed relationships with each other. We all have so much to gain and nothing to lose by promoting such camaraderie. I’m looking forward to getting to know all of you at our forthcoming 2020 Installation of Officers which we’ve scheduled as a “High Tea” at The Peninsula Hotel in Beverly Hills on Sunday afternoon September 15th, 2019, from 1-4pm. Please plan to attend so that I may meet you all and introduce you to our 2020 Board of Directors! Meanwhile I wish you all a very splendid and safe summer season! Most sincerely, Shepard E. Vineburg, ASID President-Elect 2019: California Los Angeles Chapter

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LADESIGN | ISSUE 2 | 2019

MESSAGE FROM THE EDITOR

innovations and innov HOW WE D I N E ASID is filled with creators and innovators, we join to learn WORK from one another and we stay because we are inspired by our colleagues. Because of this, this issue was such a pleasure to LEARN curate, I loved seeing what so many of you are doing, and more importantly how impassioned you are about what you create. L I V E This quarter supplied inspiration from so many different GROW avenues. The Master’s Series is thriving and getting more exciting with each event. The annual pilgrimage to Santa TEACH Barbara also provided an especially diverse and informative agenda for attendees and as is always true, our IP’s produced HOST multiple programs to educate and entertain. Everyone out there has something to share, something to help CREATE each of us grow. If you like to create or develop a program or event please contact the Los Angeles office wtih your concept. L E A D administrator@cala.asid.org. The way to make this organization serve you better is to be an integral part of what is happening, H E A L things always improve when innovators work together. The sky is no longer the limit, it is the window to our future, just as you P L AY are the window to the potential of ASID. n C U R E Can’t wait to hear your ideas! S T A Y Cindi Burnett, ASID Editor, ASID LA DESIGN Magazine

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

vators

LADESIGN | ISSUE 2 | 2019

Eureka! Discover American Craft

Eureka! Carlsbad, CA Opened April 2019

Eureka! Restaurant Group Design Team: Interiors â&#x20AC;&#x201C; Jodi Barnett of Greige Goods Studio & Talia Frederick of Talia Frederick Design. Architecture â&#x20AC;&#x201C; Norr

This project is innovative in its design approach of

incorporating the companies operating values into

This project is

innovative in its

design approach of incorporating the companies

operating values into the design. We

began the design

process by applying Eureka! Restaurant Groups company ethos of Energy,

Discovery &

Community (EDC) to the design of the

space. We sought to

create an energetic environment that created a sense of discovery and a feeling

of community for both its guests and its team members, in the following ways:

Energy: Created through the use of pattern and color. The color pallet was black

and white with dark green and warm wood accents. We used a variety of bold

black and white patterns in the accent floor tiles, upholstery and wood wall

pattern. A mix of decorative lighting adds to the energy to the space.

Discovery: Because the space was long and narrow, we sought to break it up into

3 distinct vignettes with a variety of seating and lighting in each section. We

created a dividing screen in the front third and filled it with accessories to give the

front vignette a residential feel. We also included a lounge seating area in this

front section. The middle section of the restaurant is anchored by the bar which

highlights the restaurants whiskey program. The bar is accentuated by glazed

green lava bricks and bold tile pattern on the bar die. The back section of the restaurant is anchored by a colorful mural by local artist Kris Markovich. Also,

windows that looked out onto a major street where clad with reclaimed wood

planks.

Community: Honoring the local surf and skate culture was very important to the

design. We had a custom surf board created that hangs on a wall, a large mural by a local artist and a collage of art that speaks to local surf & skate culture. n

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LADESIGN | ISSUE 2 | 2019

Santa Barbara: The America By Kristiina Hackel A panel with big-hitters in the design industry at the Kimpton Canary Hotel. A belly dance performance in the Ferguson showroom. A tour of a sophisticated modern mansion blocks from Oprah Winfrey’s estate. These were some highlights from the American Riviera Design conference earlier this month. Historic Santa Barbara provided a gorgeous backdrop for the event, organized by the Los Angeles Chapter of the American Society of Interior Designers (ASID). Eighty attendees came from Los Angeles, Santa Barbara and even farther to enjoy each other’s company, discuss interior design and learn about new developments in the trade. This year’s carefully curated events included tours of local landmarks such as the historical Santa Barbara Courthouse, the Santa Barbara Art Museum, the renovated Granada Theatre and the lush gardens of Lotusland. There was also star-power. Rocky LaFleur moderated a lively panel with Barclay Butera, Michael Berman and Kerry Joyce, who shared career highlights and insights on how the field is changing. Discussions and workshops focused on the business of design were led by Gail Doby and Elizabeth Ribons to help new and established designers think about how to grow their businesses. Cabana Home shared its Montecito home project, a stunning contemporary near Oprah Winfrey’s estate. Cabana Home and other sponsors such as House of Rohl and The Shade Store fed and fêted the visiting designers. Memorable moments included “A Night in Morocco” at the Ferguson Showroom – complete with a belly dancer.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

an Riviera Design Conference Several designers attending the third annual American Riviera Design conference said it was the best one yet. “There was more professional interaction and sharing…I really appreciated the panel discussion and all the tours,” said Lisa Krempasky, a local designer from Santa Barbara. “I work alone, so it is great to talk to other designers. It is a great platform to connect.”

This year’s conference was planned by a committee that included Board President Kelly Azzarello (Allied ASID), Professional Development Director Catherine Haslem (Allied ASID), Finance Director Fernando Diaz (FASID/CID/FNEWH), Rocky Lafleur of Kneedler Fauchere, Gregory Firlotte of Firlotte Creative Services and Chapter Administrator Ninnette Stewart,.

Kelly Azzarello, President of the L.A. Chapter of ASID, created the American Riviera Design conference three years ago for exactly this reason. The chapter stretches from San Luis Obispo to South Bay and Palm Springs. “Because we are so large a chapter, we were losing our connection to each other,” Azzarello said.

The next American Riviera Design Conference is expected to be held in June 2020.

As a student at University of California Santa Barbara, Azzarello had gotten to know the city and thought it would be an ideal place to bring designers together. “Santa Barbara really is the American Riviera. There is a lot of influence from people all over Europe, and culturally, it is just a great city,” said Azzarello. Several attendees shared their favorite part of the conference. Cheryl Vines a designer from Nipomo in San Luis Obispo who attended the conference for the second time, loved the tour of the Miramar Beach Hotel, which she described as “spectacular.” “It makes me just want to just go stay there — if I could afford it. I have got to design lots of kitchens,” Vines said, laughing. Marisha Jackson, an interior designer from Australia, heard about the conference in an ASID email and had planned to be in California for research and sourcing the same week. “The planets aligned,” she said. She loved Cabana Home’s Montecito house, which she described as “minimalist but very refined in detail,” praising its style, drama, and warmth. Overall, it was “a conference filled with architectural delights,” Jackson said. But the true highlight for most attendees was spending time with each other. “Just being around other designers and talking 'design speak' with everyone had me jazzed. I met so many interesting, charming and wonderful people,” said Kristien Stevenson, a member from Porter Ranch. n

LADESIGN | ISSUE 2 | 2019

Lighting Decor 4.0 THE

RULES

WERE

JUST

REWRITTEN

By Jared F. Northrop, Founder & CEO Decorus Lighting is a new lighting and accessories company that offers the world’s first interchangeable decorative lighting system.

Lighting is an essential element when defining the context and feel of a

space. However, the reality is that unlike many other decor categories, lighting is

infrequently changed due to the cost and hassle associated with rewiring a light fixture.

Conventional lighting is notoriously difficult to procure and costly to change, in no small

part because of the need to hire an electrician every time new lighting decor is

updated. As a result, the space becomes stuck with the same design for years on end

even as the user’s lifestyle needs and choices evolve.

The Decorus system is a complete departure from the traditional light fixture approach in

that it decouples the light source from the decorative shade diffuser. After the LED base unit

is installed, anyone can swap the diffuser shades for new looks—no need to replace or rewire. By offering a lighting system that users can easily handle on their own, along with a wide range of

handcrafted diffuser designs, Decorus makes changing lighting easier and quicker than ever. Additionally, compared to conventional

lighting, Decorus lighting has a reduced ecological footprint because

the system eliminates the waste that results from one-time-use lighting. Conventional lighting has changed little over the past century. With a

fresh approach to design innovation and full utilization of new LED smart

technology, Decorus gives design professionals and consumers more

choice, flexibility, and control over interior spaces. n Decorus Lighting | www.decoruslighting.com

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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LADESIGN | ISSUE 2 | 2019

By Amanda Elmendorf Decorative Concepts with offices in Chattanooga, Tennessee and Dalton, Georgia is a manufacturer of premium flooring. The company’s founders, with almost 70 years of experience in the floor covering industry, formed the sister company, mantra style, LLC in 2016 pulling their knowledge from the flooring industry to create a lifestyle collection consisting of high quality yoga and exercise mats. While growing the lifestyle collection segment, the design team turned a fifteen-year vision into a patented corner for rugs. After several years of development, this innovative accessory for rugs, Decorative Corners™, was launched in July 2018. Six months later, Decorative Concepts debuted a sophisticated flooring collection of woven vinyl, luxurious wool area rugs, and cutting-edge rug corners.

Suited for both indoor and outdoor spaces, Deco Vinyl™ is a superior woven vinyl designed with long wearing performance qualities. Some of the woven vinyl features include Ultra-Violet stable, phthalate free, and antimicrobial promoting no bacterial growth. The high-density cushion consisting of post recyclable polyester, DecoBac™, also contributes to the products’ durability creating stability and crush resistance. In addition to the unique woven vinyl products, Decorative Concepts offers a beautiful selection of wool area rugs hand-tufted with premium

wool that yields a superior craftsmanship. Rich in color and texture, the rugs with their unique natural properties provide a luxurious feel and will be an excellent accent for your most high style projects. While they offer a beautiful finished wool area rug program, the handcrafted rug corners add a finishing touch to any rug. The corners feature unique metal finishes that are “one of a kind” creations. Not only does a Decorative Corner™ enhance a rug and bring a creative element to any setting, but it also serves a functional purpose by holding down the corners of the rug. The team at Decorative Concepts is excited about their new floor fashion collection and is committed to making a difference through innovative design and quality service. Redefining the customer’s flooring experience is important to them while offering the broadest range of the highest quality products to help create the most beautiful spaces. n

MONARCH

CARPET AND FLOORING By Stefani Franco Since 1937, Monarch Carpet and Flooring has had a long history of helping families and businesses create beautiful interior spaces. Throughout our 82 years of service, Monarch has grown from just a rug cleaning company to a floor covering supplier and one of the largest rug fabrication locations in the country. Our expansion also included the installation of wood, vinyl, and tile flooring. Our large showroom represents well over 40 Carpet Mills, ranging from the luxury mills to many new boutique mills offering the largest assortment of floor covering in Los Angeles. By popular demand, we also stock sixteen styles of sisal and seagrass, which make any room of your home unique.The on-site fabrication division can customize your area rug with any design or in any shape on size. We pride ourselves with the motto ‘No job is too small’. At the beginning of this year, we added the imported Rizzy Area Rug program. This one of a kind program offers handmade rugs of various colors, shapes, and sizes that are guaranteed to cater to everyone's expectations. To take a look at these high-end area rugs, please visit our website at www.monarcharearugs.com. We will gladly help you with any questions and offer free estimates with little to no wait time. Our professional staff is ready to help with all of your needs. We can assure you that you will receive the best and courteous service from staff members who are truly dedicated to your satisfaction. Please visit us at www.monarchcarpet.com for a virtual tour of our amazing showroom. n Monarch Carpet and Flooring Servic

3007 W. Temple St. Los Angeles, CA 90026

Personal Branding

Office 213.388.0148 Fax 213.386.9190

Next Issue

We will be exploring how ASID Designer’s and IP’s have created their own Brand. Share with your colleagues the path you took to create and market your products and yourself.

Contact: administrator@cala.asid.org

LADESIGN | ISSUE 2 | 2019

custom closets for every size, style & budget By Kelley Schadt, Senior Director of Marketing The Container Store Reach-ins. Walk-ins. And everything in between. The Container Store knows what a difference it makes to have a custom closet that maximizes every inch of space. That’s why we offer custom solutions to fit closets of any size, style and budget. And it’s why we are transforming our Farmers Market store into something totally new – a Custom Closets Store. Opening in late July, our new store will offer a whole new interactive experience. It will include a design lab, an inspiration gallery and will be filled with our favorite space-maximizing essentials. From master closets, guest closets and pantries to offices craft rooms and garages, you’ll find plenty of real solutions on display. You’ll be able to compare all the features and benefits of all four of our exclusive custom closet lines: Elfa Classic, Elfa Décor, new Avera and Laren (formerly TCS Closets). So, whether your client is looking for an adjustable wall-hanging system, a closet custom-built to their exact space or something in between, the Custom Closets Store has it all. In fact, a trip to our new Custom Closets Store is the perfect way to help your clients visualize their future custom closet. And when your clients are ready to get started, you can rest assured that the entire process, from free custom space design to professional installation, will be hassle-free. Add exclusive trade pricing on almost everything we sell, plus purchase tracking and expert project support, and it’s never been easier to delight your customers with the perfect custom closet or storage system. Not a member of our trade program? Apply at containerstore.com/trade-program. n The Container Store | www.containerstore.com

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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Mail to C A L I F O R N I A H O M E S : PO Box 15056, N. Hollywood, CA 91615 email: MCHcs@magserv.com | phone: 818.286.3103

Evolve or Dissolve! Innovative Hot New Glass!

By Jane Skeeter, LEED AP, Founder/CEO UltraGlas, Inc.

Have you seen the newest and coolest glass yet? Having been in the architectural specialty and decorative glass business for over 45 years, I’m still amazed and fascinated by how glass continues to evolve. This is due to its surprising versatility, durability and unusual attributes. It has greater compression strength than steel, is very hygienic and transforms magically with light, just to list a few.

Current glass advances include optically clear windows that also generate energy from solar and interior light, while also being hurricane resistant. A skyscraper’s skin can be colorful glass cladding, which also generate energy from the sun and power the building even on gloomy days. This exterior glass curtain wall transforms the structure into a majestic art piece and provide the energy for its tenants!

One of the major changes for glass in the furniture, lighting and accessories industry is to make a larger portion of the piece’s statement. Glass usually just plays a more supportive role, literally and figuratively. For tables it was a functional surface, while the structure was the star. For lighting it was either a clear, frosted or maybe a marble-mimic glass. Until recently, glass was mostly an afterthought in the design of these essential and functional pieces and was an opportunity lost. Today we see that up-scale innovative furniture designers are utilizing glass’ properties to enhance and showcase their work. By combining crystal-clear shards and chunks of glass and fusing them into slabs for lighting, tables, counters, bars, flooring and back splash surfaces, that can also be lighted with LEDs, a new design material emerges. The surface may be smooth or can undulate slightly to add depth and material authenticity to the piece. Another glass transforming technique used for the same installations is heat fusion. We begin with very thick low-iron (very clear) glass with a hand-chipped edge and kiln form it to provide a heavily figurative #2 surface while fire-polishing the chipped edge. This creates an unexpected dining table focal piece that is mysteriously deep looking, tactile, and low maintenance. There are always emerging glass processes and techniques to tempt our clients’ design visions. We are fortunate to work with such a versatile, designable, durable and limitless material! n

Who doesn’t need a shoe shrine?

By Marye Silvers

No matter how big or small the home, shoe clutter is an organizational challenge for even the most organized families. Often found in piles on the closet floor or tossed aside by the front door, shoes have a way of not finding their way back home. Our research suggests that these unorganized collections of shoes increase stress and anxiety especially when we’re in a hurry. Equally frustrating for many are the options for shoe organization. Traditional shoe organization offers a fixed, rigid solution that is ideal for only a few shoe types and styles. Designed to keep shoe organization simple, the Inspired Closets Shoe Shrine®. solves our long-held frustration with traditional shoe organization. Shoes come in all shapes and sizes, which means when you try the all too common “one size fits all” approach, it doesn’t work because it isn’t customizable. You have shoes that are too tall for the space or shoes that are flat and leave many inches of unutilized space. The Inspired Closets Shoe Shrine® solves that problem with one simple concept – adjustability. Designed with slim shelves that come in a wide array of colors and finishes, each shelf can be moved to fit the height of each pair of shoes. Our clients delight in the discovery that shelves can be moved closer together for flip flops and flats and farther apart for boots. And they love having shoe organization options beyond the closet. We often included the Inspired Closets Shoe Shrine® in entryway, laundry, and garage designs too. The end result is custom shoe organization for every shoe in any size and every season all year long. Tackling shoe clutter doesn’t have to be complicated. In fact, when you have an Inspired Closets Shoe Shrine®, it’s really quite simple. n Inspired Closets | www.inspiredclosetswc.com | 818-346-1800

LADESIGN | ISSUE 2 | 2019

The Value Of Networking Palm Springs Style By Michael A. Thomas, FASID, CAPS There are perhaps a number of reasons one decides to join ASID. Professional education, business development and credibility are high on members’ lists. Networking also offers an important member benefit. It can build long-standing friendships, creating amazing communities of connected colleagues, peers and peeps one can call on for advice, mentoring or just to be a friend. One can attend a formal Chapter event or even “see” each other on Facebook to expand one’s professional network. However, it is not like being eyeball to eyeball, making a true connection in a relaxed environment. So consider what one independent group did to celebrate their ASID relationships. In mid-2018, local ASID Fellows decided to invite just a few Fellow “friends” for a casual Palm Springs weekend. Amazed by the response, an ad-hoc team of Fernando Diaz, FASID, Dennis Haworth, FASID and Michael Thomas, FASID created a threeday “reunion.” The late February event was attended by 54 Fellows and 17 guests and featured a combination of tours + talks, food + drinks, convos + cosmos plus just time to chill oneon-one. Events spanned the gamut: afternoon drinks at an historical ”mid-century” residence; a garden lunch at the colorful desert residence of Suzanne Furst, ASID; and a private tour of the Palm Springs Architecture + Design Museum. Lectures, a book signing, and a festive group dinner were flanked by two cocktail evenings, each hosted by Fellows’ Dennis and Fernando at their individual residences. Reviews ranged from “awesome experience” to “beyond expectations” to “this event showcases the real value of ASID.” While the Fellows reunion was independently organized and self-funded, industry partners’ Caesar Stone, Sherwin Williams, Expressions Home Gallery, Kitchen Aid/Snyder Diamond, Custom Comfort Mattress and Aga John helped to ensure there would be a second Fellows reunion in April in Galveston, TX. n

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

What takes 4 1/2 years, a lot of sweat and tears, and is an HOA-run design project? By Philip Nielsen, Owner and Designer In the Fall 2015 our Firm NIELSEN DYE DESIGN received a phone call. Would our Firm be interested in re-designing a residential lobby/postal room/elevator lobby/elevators/outside in Downtown Los Angeles? Working with an HOA committee they have lots of dreams and a wish-list that runs a mile long with a budget that would never meet their wishes; however, Douglas Dye and Philip Nielsen decided to meet with the committee in December 2015. Walking the areas with so many comments noted, our Firm decided to just to do our own thing: submit a proposal and if we get the job, great, and if not, then our Firm gave it our best shot. Through many back-and-forth meetings and proposals, changes in renderings, and lots of negotiations with vendors, our Firm was selected in May 2018. NIELSEN DYE DESIGN had put together some “out of the box” design ideas for the lobby and this is exactly what sold the HOA committee for us. Working with 22 different vendors and fabricators, in addition to the LEED Certification Building parameters, NIELSEN DYE DESIGN had our work cut out for us….in addition to ADA compliancy as well as LA City Codes and CA State Codes. Our first idea was to split the lobby, with the front half to be used for people waiting to go upstairs, delivery, food service and the like while the back area was devoted just for the residents as well as placement for the Christmas Tree. Our fabricator made a poplar-wood custom frame for the divider as well as for a hidden wall in front of the postal room. The same fabricator produced two wood consoles, one for the elevator lobby and one large one for the entrance lobby. By working in furniture design for a number of years all of the upholstered furniture was custom designed in contract fabrics. Contrast to the clean, modern lines we put in an oversized Christopher Guy mirror for that WOW factor in an antique finish. The floors were a porcelain that came out of a LEED certified Italian factory to meet the building’s certification. All of the ceiling lighting fixtures were custom designed from a local resource, using a white gold leaf and organza over acrylic casing to create a “sexy” mood to the room. Finally, installing see-thru draperies to the front windows added to the warmth of the whole room. Of course issues came up along the way, and every resident that I would meet had an opinion, but after a year all is done! Would our firm do another HOA building? I’d have to really think about it! n

Nielsen Dye Design | www.nielsendye.com

LADESIGN | ISSUE 2 | 2019

Innovating Design

with Glass Light and Technology

By Steven Lenchner, Imagine Glass Designs

I’ve been obsessed with color, light and technology since I was 13 years old, when I began lighting musicals and working with theatrical equipment. I later earned a BFA in lighting and set design, and began my career designing lighting for dance companies. I began to perceive light as a sculpting tool, it reveals a dancer’s shape and movement; hiding it where there is none. I noticed that light and color evoke a response in people; visceral, primal and emotional, like no other medium can. Working with glass felt like a natural progression of my lighting design work. Glass captures and conveys light, color, opacity and depth. It can be sculpted, melted, into any form. Kilns appealed to me because of their computerized controls and the need to know how glass behaves at different temperatures. All of my passions culminated when 3d printers and waterjet cutters (computerized machines that cuts the precise specifications of a design) became available. They provided me with ways to create molds and glass designs that are virtually limitless. I create a design in

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

photoshop and then output files that “talk” to 3d printers and waterjets. The design elements are fired, and used in countertops, room dividers, wall panels, tiles, steps and lighting fixtures. Combining the latest tech in lighting, flat panel, LED and fiber-optic lighting adds the dynamic of light, creating fresh alternatives to the traditional wood and drywall options one see’s everywhere. Imagine Glass Designs is based in my roots as a curious, passionate artist. Its designs and product line of LightSculpt products, allow continuity of design to each of its projects, allowing textures, colors, themes and designs, from room to room, space to space and surface to surface, turning dull spaces into exciting experiences. Innovation is the process of bringing a design or an idea into reality. Combining technology and designing with glass makes the innovations of a designer’s palette limitless.” n Imagine Glass Designs | www.imagineglassdesigns.com

What’s On Your Nightstand? 6 Books recommended by Gail Doby - Coaching and Consulting

Being an avid reader, I have a large stack of physical books as well as Kindle books that are part of my continuing education program. Cindi Burnett asked me to share my top picks with you: 1. The Road Less Stupid – Keith Cunningham – Keith is one of the most brilliant businessmen I’ve ever met. He’s a terrific speaker, so if you enjoy audio books, be sure to get the Audible version. 2. Emergence – Derek Rydall – If you deal with “head trash,” this is a great book with exercises to help you overcome your negative thinking. 3. The Abundance Project – Derek Rydall – This book gives you a 40-Day program to build an abundant mindset. 4. The Miracle Morning: The Not So Obvious Secret To Transform Your Life – Hal Elrod. The most successful people in the world have a morning ritual that supports them to be their best selves. 5. Atomic Habits: Tiny Changes, Remarkable Results – James Clear – You’ll learn about the neuroscience and logic behind habits – this book is full of great insights that can help you change your life. 6. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman and Mark C. Winters – Love this book. I am fortunate to have Rocket Fuel in my business with my Co-Founder, Erin. This is a great read and will open your eyes to a better way to run your business. Cindi also asked me to share a little bit about our VIP Experience program which evolved thanks to the requests of my clients for more in-depth training. In a nutshell, here is what it does for our clients: 1. The VIP Experience provides immediate clarity about what’s in the way of your potential business success and during the session, we will remodel your business to achieve more profit, more income for you and more time off. 2. We help you create a 3-year budget including planning for new hires, your immediate marketing strategy and clarity about your values, your why and your 1-year plan. 3. We create a 90-day plan with you to get you on the right path to transform your business. It’s a life-changing and business-shifting experience. Our clients have had great results – doubling, tripling and even 10Xing their hazel@gaildoby.com and she’ll be happy to see if you’re a fit for the program (recommended if you have reached at least $250K of revenue – a combination of product sales and fees). Gail Doby, ASID is the Co-Founder and Chief Vision Officer of Gail Doby Coaching & Consulting. She has a passion for helping creative entrepreneurs build successful and profitable businesses. Gail ran a successful residential interior design firm in Denver, CO prior to beginning her consulting business. She is NCIDQ certified and has a BSBA in Finance & Banking as well as a degree in Interior Design.

LADESIGN | ISSUE 2 | 2019

Redefining Reclaimed By Rich Decicco A good restaurant is a movie. If you run a restaurant, what business are you in? You might instinctively answer "food and beverage," and that would technically be true. But of course you and I both know that you're selling more than just food and drinks. Ask yourself the question again, but this time a little bit differently. If you run a restaurant, What business are you REALLY in? You're in the business of creating memorable experiences with friends and family. You're a story maker. And how do you provide these experiences? How do you create these stories? Well, think of the entire dining experience as a movie. And the movie is yours to write, produce, and direct from the moment the customers see the entrance until the moment they step out onto the sidewalk. Hopefully in that latter moment, they are full. Not only satiated, but FULL. • Full of joy. • Full of memories they won't soon forget. • Full of a newfound excitement for your story, so that they want to experience it again and again...and tell their friends all about it. In short, full of loyalty for your brand. If the whole dining experience is the movie, then you need more than just food to bring it to life. • Your food is the dialog. • Your entire staff is the cast delivering the dialog. • The music you choose is the soundtrack. • The plates, glassware, and presentation are the costumes.

by music that moves the story ahead in just the right way. But imagine the set looks like a middle school play. Plywood walls, plastic flowers, folding chairs, duct tape. Now, I may be a bit biased here, but I don't think you're watching the same movie any more. And all of the things that are RIGHT about the movie get overshadowed by what's missing. This is what happens when you short change the quality of your interior design. And what is the one design element that a patron is absolutely glued to, physically and visually, the entire time they're in your restaurant? The Table. The table is the backdrop for the star of the film: your food. If you want your star to look great, you need a quality table. Because we all know that food that LOOKS good, TASTES good. And a patron that feels comfortable in their environment will enjoy themselves a lot more than if they're sitting at a generic table with no identity. Who do you want to be to your customers? A movie they'll watch over and over again, or a movie they'll watch once and forget about forever? CounterEv Furniture | www.counterev.com/pages/b2b-2 | 646.894.7676

Everything else -- cutlery, walls, floors, ceilings, windows, stools, chairs, and tables -- is the set and scenery. Imagine your favorite movie. I don't care if it's Goodfellas, Legally Blonde, or Back To The Future. Imagine all of the memorable dialog, delivered by great actors, in perfectly curated costumes, accompanied

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

By creating high-quality, customizable, modern furniture from reclaimed bowling lanes and other eco-friendly materials, CounterEv has raised the bar for sustainable design. Our furniture has set the trend for Fast Casual community and dining tables; next generation office and conference tables; and more.

8687 Melrose Ave, Suite B470 Los Angeles 310.358.0404 losangeles@fabricut.com

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