ASID New Jersey Winter/Spring 2014

NJ Inspire

STUDENT NEWS ASID New Jersey Magazine

Issue Number 34 Winter / Spring 2014

ASID NJ Conference Industry Partner Trade Show May 22, 2014

NEW JERSEY

It’s all in the details.

So make them exquisite.

A unique pillow. A stunning objet d’art. Make sure your window fashions bring one-of-kind-style, too.

Choose the distinctive, exclusive fabrics of The Alustra® Collection from Hunter Douglas.

Belmar Window Shop Steve Beaudoin 703 Main Street Belmar, NJ 07719 732-681-4900

Need Assistance with Hunter Douglas Products?

The New Jersey Decorating Exchange, Inc. Tracey Taylor 174 Route 17 North Rochelle Park, NJ 07662 201-342-0110

To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact your Hunter Douglas Design Center Partner today. And be sure to ask about the Hunter Douglas Design Center Program. To find a dealer near you, visit growyourdesignbusiness.net/partners or scan the QR code below.

© 2014 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 3/14

STUDENT NEWS

NJ Inspire

ASID New Jersey Magazine

Issue Number 34 Winter / Spring 2014

ON THE COVER: ASID NJ Conference & Industry Partner Trade Show May 22, 2014

NEW JERSEY

ASID NEW JERSEY CHAPTER OFFICE P.O. Box 323 Midland Park, NJ. 07432 T: 732-787-5981 F: 201-689-1359 administrator@asidnj.org www.asidnj.org

Table of

Contents

DEPARTMENT NEWS President's Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 ASID NJ Board Members 2013-2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Event Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ASID NJ Committee Chairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

SPOTLIGHT ON MEMBERS Public Relations Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

ASID NATIONAL

Membership Advancement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

608 Massachusetts Ave NE Washington DC 20002-6006 Tel: 202-546-3480 Fax: 202-546-3240 Toll free: 800-610-ASID (2743) asid@asid.org • www.asid.org

Membership Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

EDITORIAL STAFF

Welcome New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Industry Partners Up Close . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Where’s Waldo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

CHAPTER NEWS

Editors Susan Barbieri, ASID, CID Valerie Mangan, Allied ASID

2014 ASID NJ Conference & Industry Partner Trade Show . . . . . . . . . . . . . . . . . . . . . . . . 14-16

CHAPTER ADMINISTRATOR

February Meeting Recap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Isabelle Lanini • 732-787-5981

Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

November Meeting Recap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 December Meeting Recap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Website Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

PUBLIC RELATIONS

Portfolio Page (In Progress) at Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Anne Marie Soto • 201-692-8087 Marketing Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

ASID NJ INSPIRE EDITORIAL DEADLINES Spring/Summer 2014 • May 29, 2014 Summer/Fall 2014 • August 9, 2014 Fall/Winter 2014 • November 3, 2014

STUDENT NEWS News & Noteworthy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Rockin’ the Rebate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Career Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

PUBLISHING STAFF Advertising Sales Duff Tussing • 972-747-7866 Ext: 311 NJ Inspire magazine is published quarterly for the New Jersey Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and NJ Inspire magazine are controlled and owned by the NJ Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the ASID NJ Chapter.

INDEX OF ADVERTISERS A&R Interiors . . . . . . . . . . . . . . . . . . . . . . . .9

Major Mills, Inc. . . . . . . . . . . . . . . . . . . . .23

California Closets . . . . . . . . . . . . . . . . . . .22

Mitchell Gold + Bob Williams . . . . . . . .24

CMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Nationwide Floor &

Design NJ . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Window Coverings . . . . . . . . . . . . . . . . .10

Hunter Douglas . . . . . . . . . . . . . . . . . . . . . .2

New Jersey Decorating Exchange . . . . .5

J&S Designer Flooring . . . . . . . . . . . . . . .21

Ocean Bath & Kitchen . . . . . . . . . . . . . . . .5

Larry Gerber, Inc. . . . . . . . . . . . . . . . . . . .20

Peter Rymwid . . . . . . . . . . . . . . . . . . . . . . .13

Lazarus & Williamson . . . . . . . . . . . . . . . .5

Schwartz Design Showroom . . . . . . . . . .11

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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STUDENT NEWS

NEW JERSEY

President’s Message

ASID NEW JERSEY CHAPTER P.O. Box 323 Midland Park, N.J. 07432

BOARD OF DIRECTORS 2013-2014 President Donna Domenicali, Allied ASID (732) 263-1300 donna@blueheron-designs.com President-elect Michael M. Mariotti, ASID (212) 753-2220 michaelasid@michaelmariotti.com

Dear Members, If you read my message in the March Chapter Highlights (you did, didn’t you?), you know that I attended the ASID Chapter Presidents Forum in late February. One of the questions we discussed over that weekend was “What do our members want and value from ASID?” Not as simple a question as I had originally thought. I can tell you what value ASID brings to me: networking and friendships with other like-minded and passionate designers, great opportunities to learn about innovative products and processes (like our February LED event and this April’s Technology program), and the chance to hone my leadership and business skills.

Financial Director Patti Whelan, IP (212) 901-6278 pwhelan@gracioushome.com

But the reasons why I joined and consistently renew my membership may be completely different from yours. The sign of a great organization and its chapters is to be able to understand the various desires and motivations of all of its members—and then, of course, meet those needs.

Communications Director Tracey Taylor, Allied ASID (551) 206-8139 tracethemark@gmail.com

As National says, the value of membership is in the eye of the member, and typically members fall into one or more of the following types:

Professional Development Director Jana Manning, ASID (732) 299-7010 jana@manningdesigngroup.com Membership Director Virginia Zonfrilli, Allied ASID (973) 674-7400 gzonfrilli@vhzdesign.com At-Large Board Member Brooke Morales, Allied ASID (908) 754-0933 bmorales@beauxartgreen.com Parliamentarian Judith Fosshage, FASID (201) 768-4016 j.fosshage@verizon.net Student Representative Kelsey Jackson, Student ASID (973) 573-7545 kjj4@njit.edu Advisor/Past President Sharon L. Sherman, ASID, CID (201) 847-1400 sherman@thymeandplacedesign.com

• • • • • • • • •

Information seekers Lifelong learners CEU seekers Friendship/Community and Fun seekers Thought seekers Rising stars & networkers Mission members (who believe in the organization’s mission) Transaction members (who join and quickly leave) Uninvolved members

So which type are you? Do you want to have easy access to the latest design research? Do you go to meetings primarily to see friends and make new ones? Do you just love discussing the future of design and what it will look like in 2025? Or perhaps you envision becoming an internationally recognized brand or part of TV design show (like own our Blanche Garcia on The Travel Channel’s “Hotel Impossible” or Vanessa Deleon on NBC’s “American Dream Builders”). If you’re reading this, you’re probably not in the last category!

This is a discussion we need to have. One of the most important roles of a chapter leader is to listen, to look to where the members are going and meet them there with what they’ll need then.

What will be the problems that we can help you solve?

We need to find out what you value and in the process, come away with a better understanding of your needs and wants and how our organization can contribute. And so the next time we meet, if I ask you why you joined or why you renewed, feel free to share your story with me as well as your vision. I’ll be listening.

As always, thank you for your support of our chapter.

Donna Domenicali, Allied ASID President, ASID New Jersey Chapter 2013-2014

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WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Visit our new website at oceanbath.com 1122 hwy 35 s, ocean, nj 07712 732.695.3535 / info@oceanbath.com

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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83 South Street, Suite 307 | Freehold NJ 07728 | 732-536-5160 | fax 732-536-5761 | designnewjersey.com

DEPARTMENT NEWS

Editor’s Note

ASID NJ Committee Chairs 2013-2014

The upcoming trade show is a fantastic way to become familiar with the latest products on the market, meet some of our industry partners personally, network and form new relationships, and have some fun meeting up with colleagues and friends.

Nominating

Sharon L. Sherman, ASID

Procedures

Judy Fosshage, FASID

Strong ties between designers, and Industry Partners is a win-win for everyone. Working together helps each of us achieve sales and success. As designers, we can offer our clients the confidence of personally knowing the vendors we are dealing with, along with obtaining trade pricing which encourages better business. And our industry partners will have our loyalty as buyers in turn.

Strategic Planning

Michael Mariotti, ASID

Workplan & Budget

Michael Mariotti, ASID

Tradeshow

Michael Mariotti, ASID Keith Drucks, IP

We hope to see you there!

Programs

Tobi Indyke, IP

Susan Barbieri, ASID, CID Sheree Goodman, Allied ASID

Valerie Mangan, Allied ASID

Event

Calendar

Continuing Education

Taryn de los Reyes, Allied ASID

STEP Workshop

Under Construction

Design Excellence Awards

Sandy Cabelis, Allied ASID

Leadership Development

Karen Topjian, ASID Judy Fosshage, FASID

Newsletter

April

Valerie Mangan, Allied ASID

25

Design Excellence Competition Deadline

26

Leadership Training

30

Website

Heather McManus, Associate ASID

Marketing

Lisa Campoli, Allied ASID

Technology

Tristan Pashalian, Allied ASID

Chapter Awards

Sharon Draznin, ASID

Community Service

Adrienne Gallman, IP

Chapter Program: Tech Mash-Up

May 22

Susan Barbieri, ASID

Trade Show

Brooke Morales, Allied ASID

June 10

Board of Directors Meeting

19-22

Chapter Leadership Conference

August 12

Council of Presidents

Gail Whiting

IP Steering

Vacant

Ethics/Legislation

Brooke Morales, Allied ASID

Membership Development

Vacant

Emerging Professionals

Diane GotĂŠ, FASID

Student Affairs

Jill Shobe, Student Member

Board of Directors Meeting

Check the ASID NJ Web Calendar for details on all of these events

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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SPOTLIGHT ON MEMBERS

Public Relations Report

By Anne Marie Soto, ASID NJ Public Relations/Marketing Consultant The following publications recently highlighted ASID NJ interior designers. This list, updated regularly, appears in the In the Press section under the Media tab on our chapter’s website (www.asidnj.org). If available, a live link is included for each placement. I also post them on our public Facebook page (www.facebook.com/ASIDNewJersey). To do this, we monitor the major New Jersey publications, such as those listed below. If you have been featured in other publications, submit your information by email to ams_assoc@prodigy.net. Be sure to include the name and date of the publication, the name of the article, and the appropriate page numbers.

In addition, if you have been interviewed on the radio or on a Webcast, appeared on a TV program, or been published in a book, please let me know about that, too.

Many of these placements came as a result of our chapter’s PR Alerts, which are emailed to professional, allied and associate members.

MAGAZINES ASP1RE Winter’14 issue: “Home Library Design in the Post-Book World”-Tere Bresin, ASID; Deborah Leamann, Allied ASID; Tracey Stephens, Allied ASID; Darryl Tucker, ASID

2013 Dec.12: “A Kitchen Reno with Lots of Spice” – Camille Waldron, ASID ASID BLOG – Dishing On Design "Dishing on Design" is ASID NJ's blog, which covers both the residential and the commercial design field. It can be accessed through www.asidnj.org’s home page. The public can also subscribe to our blog so that new entries automatically land in their email inbox. In addition, a notice goes up on our public Facebook page every time a new blog entry is posted.

Thank you to the following designers who recently contributed entries: “Is Your Friend Right for Your Project?”-Amanda Amato, Allied ASID “Creating a Dreamy Master Bedroom”-Heather McManus, Associate ASID “Moving in Together Made Easy”-Vanessa Deleon, Allied ASID “A Love/Hate Relationship with Reality Design Shows”-Maria Perron, ASID You can access our blog by visiting www.asidnj.org and clicking on the blog icon. Our goal is to post one new blog per week but we can’t do this without participation from our designer members. If you would like to contribute, please contact me at ams_assoc@prodigy.net for details.

Membership Advancement Congratulations to the following members who advanced their membership category: Amanda Amato, Allied ASID

DESIGN NJ Feb./March’14 issue: “From Impractical to Perfect” (pp.64-66)-Sharon L. Sherman, ASID; “River View” (p.99)-Anthony Feo, Allied ASID & Fred Root, Allied ASID; “The Loft” (p.101)-Anna Maria Mannarino, Allied ASID; “Embraceable Spaces” (pp.114-127)-Hope Sferra, Allied ASID

Jessica E. Argueta, Allied ASID Doreen M Bussey, Allied ASID Gerardy Cabrera, Allied ASID Lillian Canning, Allied ASID Jacquie M Capanelli, Allied ASID

NEW JERSEY MONTHLY March '14 issue: "Soothing Spaces" (p.56-57)-Beth Insabella, ASID Feb.’14 issue: “Curtain Call” (pp.48-51)-Alicja Truesdale, Allied ASID

Lorienne Lee-Chambarry, Allied ASID Stephanie Ann Galler, Allied ASID Sarah Heffner, Allied ASID Tomoko Hirose, ASID

NEWSPAPERS THE ASBURY PARK PRESS Feb. 12: “Set the Tone for Romance…..”-Donna Domenicali, Allied ASID; Kingsley Knauss, ASID; Sheila Rich, Allied ASID

Nicole Marie Holowaty, Allied ASID Ruth Hymanson, Allied ASID Patricia Ann Riehl-Kelly, Allied ASID Jana Manning, ASID

THE RECORD & THE HERALD NEWS REAL ESTATE Section Jan. 26: “Seeing the Light…..”-Darryl Tucker, ASID HOME Section Feb. 26: “Historic Wallpapers Connect Past with Present”-Susan Barbieri, ASID; Pat Montalbano, ASID; Vanessa Deleon, Allied ASID Feb. 13: “Furnishing a Room without Wall Space”-Susan Barbieri, ASID Jan. 16: “Making ‘Raspberry’ More Gender-Neutral”-Ron Nathan, Allied ASID

8 |

WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Margaret Maltese-Miller, Allied ASID Stasia Pearson, Allied ASID Michelle L. Petriello, Allied ASID Michelle Schreiber, Allied ASID Susanne Rosskamp, Allied ASID Mrs. Tali Ben-Shimon, Allied ASID Meryl R. Silver, Allied ASID Sarah A. Taylor, Allied ASID

SPOTLIGHT ON MEMBERS

Expanding Your Business With Style...

The largest showroom in the area highlights the latest design trends with stylized room vignettes that mix traditional, contemporary, transitional and exotic furniture with distinctive accessories from around the world.

A&R Interiors far forward right read

Supporting our Design Community for 40 years! Ä‘Ĺ? +1.Ĺ? !./+* (Ĺ? !/%#*!.Ĺ? % %/+*Ĺ?Ä‘Ĺ? . !Ĺ? %/ +1*0/Ĺ?1,Ĺ?0+Ĺ?Ä†Ä€ĹƒĹ?+*Ĺ? . !./ÄĽ $+3.++)Ĺ? Ä‘Ĺ? ))! % 0!Ĺ? !(%2!.5Ĺ?+"Ĺ? !//+.%!/Ĺ?Ä’Ĺ? 1.*%01.!Ĺ?+*Ĺ? +*/%#*)!*0 Ä‘Ĺ? , %+1/Ĺ? +.'.++)Ĺ?Ä‘Ĺ? 0 0!Ĺ?+"Ĺ?0$!Ĺ? .0Ĺ? (! 0.+*% /Ĺ? * Ĺ? Ĺ? +),10!.Ĺ? !/%#* Ä‘Ĺ? +),(!0!Ĺ? ÄĽ Ĺ? Ĺ? $+3.++)

Hours: Mon-Fri 10am - 6pm Thurs 10am - 8pm Sat 10am - 5pm

3*!./Ĺ? (((5/+*Ĺ?Ä’Ĺ? .%!**!Ĺ? % $

The Design Center of Denville

Visit our website www.arinterior.com

26 Broadway, Denville, NJ 07834 Ĺ?ĊĈăċćĂĆċĉĊĆĀĹ?Ä‘Ĺ? Ĺ?ĊĈăċćĂĆċĀăĊĆĹ?Ä‘Ĺ? Ĺ? !/%#*ÄŽ .%*0!.%+.Ä‹ +) NEW JERSEY CHAPTER | WINTER / SPRING 2014

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9

SPOTLIGHT ON MEMBERS

Membership Milestones The location is Blairsden in Peapack-Gladstone. It was the magnificent country home of C. Ledyard Blair, a New York City financier, sportsman and commodore of the New York Yacht Club. Designed and constructed between 1897 and 1903, this 62,000 - square-foot Louis XIV chateau-style mansion was the masterpiece of renowned architecture firm Carrère and Hastings and a favorite destination of New York City's elite during the Gilded Age. Mansion in May 2014 will be open from May 1-31, daily 10:00 am-3:00 pm.

Advance tickets are $40, available online until April 30. Tickets purchased online and at the door during May will be $50. For tickets and to learn more about Mansion in May 2014 and Blairsden, visit: www.MansionInMay.org.

NBC’s "AMERICAN DREAM BUILDERS" Vanessa Deleon, Allied ASID, is one of 12 designers and homebuilders who have been chosen to appear on NBC's "American Dream Builders," hosted

by Nate Berkus. The show premieres on March 23, 2014, at 8:00 pm.

MANSION IN MAY Nine ASID NJ designers have been selected to participate in Mansion in May 2014 Designer Showhouse and Gardens.

Congratulations to Maria Bevill, Associate ASID; Diane Durocher, ASID; Elizabeth Guest, Associate ASID; Sandra MacDonald, Allied ASID; Joanne Murphy,ASID; Fred Root, Allied ASID; Hope Sferra, Allied ASID; Nancy Mikulich, Associate ASID; and Karla Trincanello, Allied ASID.

Finally, a convenient resource for all of your floor and window covering needs . . .

Call Nationwide Floor & Window Coverings. Our mobile showroom can be dispatched to your location with just a phone call.

We will: • Come to your home or office or your client’s home when it’s convenient for you • Bring a selection of samples specified by you

CARPET VINYL LAMINATES HARDWOOD

• Measure the floors and windows

CERAMIC TILE

• Provide professional installation • Customize our service to meet your needs (full service, samples or both)

AREA RUGS WINDOW COVERINGS

Dispatch our mobile showrooom by calling

973.226.4100 www.FloorsandWindowsNJ.com

We Bring the Showroom to You! 10 |

WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Vanessa will be part of a team that will take on new projects each week, and asked to redesign and renovate the spaces. The judges, who will also include Berkus, will determine who has the best design. The losing team will then vote on which team member will go home. Here’s rooting for Vanessa to go the distance!

SPOTLIGHT ON MEMBERS

Welcome New Members New Practitioners and Student Members

More than a showroom, experience the difference

New Industry Partners Clara Powell

Carla Alves, Student ASID

Traxon Technologies 20 Murray Hill Pkwy

Stephanie R Belasco, Student ASID East Rutherford, NJ 07073-2180 Emily Bell, Student ASID

clara.powell@traxontechnologies.com

Amparo Franco De Sadovnik, Student ASID

(917) 602-4218

Susan Desimone, Associate ASID Alison C. Foerst, Student ASID Jennifer Alexis Gardner, Allied ASID

Brieanne Sulzer Enterprise Lighting Sales 1480 US Highway 9 N Ste 304 Woodbridge, NJ 07095-1401

Nora Gharib, Student ASID

bsulzer@enterels.com

Alison M. Grego, Student ASID

www.enterels.com (732) 634-2025

Lea Greaves, Student ASID Elizabeth Guest, Associate ASID

John Lazarian

Reem Hanna, Student ASID

Lazarian Carpet & Drapery Cleaners LLC

Sarah Heffner, Allied ASID Tess C. Henry, Student ASID Sabiha Jan, Allied ASID

957 Virgil Ave Ridgefield, NJ 07657-1116 gary4110@gmail.com www.lazariancarpet.com

Erin Lachacz, Student ASID

(201) 941-2650

Schwartz Design Showroom far forward close to front as possible

Yuliya Lisacheva, Student ASID Ric Watts Melissa G McNamara, Associate ASID Lexington Home Brands Michelle Patricia Monticchio, Student ASID

200 Lexington Ave

Michele Elizabeth Morano, Student ASID

New York, NY 10016-6255 nydc@lexington.com

Donna M Morgan, Student ASID Charlene Nevarez, Student ASID

Allow us to be your partner as you create dynamic environments

www.lexington.com (212) 532-2750

for your clients. For 70 years we have supported the design community bringing our commitment to excellence to each project.

Kathy Richmond Ng, Allied ASID Richard Wilton Ha Nguyen, Student ASID

Wilsonart LLC

Timothy W O'Neil, Student ASID

58 2nd Street #5

Susette Schwartz & Alexis Varbeno

Hoboken, NJ 07030 Kimberly K Reehl, Associate ASID wiltonr@wilsonart.com Meryl R. Silver, Allied ASID

www.wilsonart.com

Anupama Tyagi, Allied ASID

(609) 238-0918

Karen Kathleen Vazquez, Student ASID

Vince Linares

Janet Marie Villeta, Student ASID

Theodore Alexander USA, Inc.

Kimberly Viveiros Gomes, Student ASID

101 Gedney Street Unit LM

FURNITURE • LIGHTING • ACCESSORIES • RUGS

Nyack, NY 10960 Kathleen Ward, Student ASID

www.theodorealexander.com

Karen B Wolf, Associate ASID

(201) 264-0023

287 Amboy Avenue • Metuchen, NJ • 732.205.0291 schwartzdesignshowroom.com

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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11

SPOTLIGHT ON MEMBERS

Industry Partners Up Close Trade Show “Pick Your Booth” Night Artistic Tile hosted our chapter’s “Pick Your Booth” night on Wednesday, March 12. Industry Partners who had reserved and paid for their Trade Show booths were invited to attend and select their booth location. The evening also included a “Free Booth Giveaway” drawing. California Closets was the winner of a full booth; Shelf Genie was the winner of a half booth.

Congratulations to both! And a BIG THANK YOU to Artistic Tile for being such gracious hosts and to Diana Rattazzi, IP, Benjamin Moore, for organizing the booth selection process.

Trade Show Co-chair Keith Drucks, IP, WolfGordon, picking the Free Booth winner

Our hosts from Artistic Tile with Trade Show Chair Michael Mariotti, ASID (second from left)

Diana Rattazzi,IP, Benjamin Moore; Lauren Cherkas & Shelley Lovitz, Artistic Tile

Jana Manning, ASID; Trade Show Chair Michael Mariotti, ASID

Judy Zanetti, IP, Althern; Oscar Burgos, Zoffany

Kelley DeBetta, IP, Geberit; Lowell Kaps, IP, Fortress Seating

Denise Ilavsky, IP, California Closets; Sherrie Round, IP, Michaelian & Kohlberg

Reid Grossman, IP, Paragon Mills; Charlie Sacks, IP, C.S.S. Lighting & Design Resource

Richard Kurtzer, IP, Crestron Electronics; Diana Rattazzi, IP, Benjamin Moore

12 |

WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Steven Ricci, IP, Ricci Sales Agency

Note: If you are an IP who hasn’t gotten around to reserving a booth at the Trade Show, it’s not too late. Visit www.asidnj.org and click on the Trade Show logo.

SPOTLIGHT ON MEMBERS

Where’s Waldo?

The “Where’s Waldo” project was created by the Marketing Committee to inspire our Industry Partners to display ASID’s IP logo in their place of business. The goal is to show the world that they are part of the ASID family.

New vinyl clings with the red ASID logo are now available for all IPs to display on their showroom windows or doors. They were distributed to those IPs who

This family-run business offers thousands of stocked tile and natural stone products for immediate delivery, as well as in-house design services and complete custom capabilities. Their Dune tile took first place in Interior Design Magazine's 2013 Best of Year Awards in the Wallcovering: Treatments category.

And their Damask Blanc tile was featured on the December/January ’14 cover of House Beautiful as part of interior designer (and ASID NJ Trade Show 2014 keynote speaker!) Libby Langdon’s “One-Day Makeover” feature.

attended the Trade Show’s “Pick Your Booth” meeting in March. IPs can obtain them by sending a request to administrator@asidnj.org.

Below are two “Waldo” sightings. Can you guess where Waldo landed? (The answers are at the bottom of this page.)

This IP member carries over 4,000 hand-knotted rugs. Their carpeting collection includes the exclusive International Design Guild collection and their showroom houses stunning hardwood floor samples in a variety of exotic materials and styles. They also have a gallery of antique rugs and tapestries and they recently sponsored an exhibition of antique tapestries at the Morris Museum.

PETER RYMWID PHOTOGRAPHY

GLAM We can make you look glamourous too Call for scouting and affordable pricing We can work with your budget Safavieh magazine cover Photography Peter Rymwid

973.628.1527 • www.PeterRymwid.com A. Artistic Tile • B. J & S Designer Flooring NEW JERSEY CHAPTER | WINTER / SPRING 2014

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CHAPTER NEWS

2014 ASID NJ Conference & Industry Partner Trade Show May 22 • Meadowlands Exposition Center • Secaucus, NJ

You asked . . .

We listened!

You wanted a new venue . . .

We got you a new venue!

The Trade Show Location: Meadowlands Exposition Center, 3455 Plaza Drive, Secaucus, N.J. Changes to look forward to this year: New location: a cleaner, brighter, more inviting space.

Greater appeal: In addition to attracting the residential interior designer, this year’s Trade Show will have even greater appeal to the commercial designer as we invite new commercial IPs to participate.

Additional hours: We’ve added to the Trade Show hours. Starting at 11:00 am and ending at 6:00 pm gives exhibitors and attendees two extra hours to interact.

Dining together: Enjoy lunch on the show floor! Lunch will be served from noon until 2 pm and will be located right in the center of the exhibit hall. By having everyone eat in the hall at their leisure, there will be a more seamless transition from visiting booths to dining.

Keynote speaker: Our goal is to have a keynote speaker located on the show floor in the afternoon, after lunch. See page 16 for details.

Afternoon activities: These will include a refeshment social right on the Trade Show floor. Refreshment stations will be positioned around the exhibit space.

Trade Show Itinerary MORNING CEU 9:30 am - 11:30 am EXHIBIT HALL HOURS 11:00 am – 6:00 pm SPECIAL ACTIVITIES ON EXHIBIT HALL FLOOR Designer/Exhibitor Lunch 12:00 noon- 2:00 pm Afternoon Refreshments 3:30 pm - 4:00 pm

Thank you to our remarkable sponsors: SILVER Creative Touch Hansgrohe

BRONZE Design NJ

Keynote Speaker: Libby Langdon 4:00 pm - 5:00 pm Social Mixer 5:00 pm - 6:00 pm

BREAKFAST

A Message From our Trade Show Committee Chair

By Michael Mariotti, ASID When I was asked to be the Trade Show committee chair, immediately started to think about what this meant to me and hopefully what this means to my fellow designers.

When I was deciding on the theme for this trade show, I considered many options and came up with “The Age of Design ” - where we started, where we are, and the future of design. The future of design?

We’re bombarded with new technologies and new information; our industry is changing quickly. The focus of our programs and CEUs will be to help prepare us for this changing industry.

Many of you have been asking for a few years for a new trade show location. After plenty of searching we have found the venue that works best for our needs. We are thrilled that we were able to find a new home located in the Meadowlands. The space is livelier, more spacious, more inviting, and situated in a great location.

In speaking with fellow designers and Industry Partners, many of you have said that ASID NJ is too residential. This year we wanted to make sure that the commercial interior designers feel the value of the Trade Show so we are soliciting more commercial IPs to be exhibitors.

Another change: combining lunch so the designers and Industry Partners will dine together. What an great opportunity to get to know future prospects and to network with those you know. The lunch will be held in the center of the exhibit hall. By having lunch in this location there will be a seamless transition from dining to visiting booths. Lunch will begin at 12:00 noon and end at 2:00 p.m.

Lastly, we are extending the Trade Show hours from 11:00 a.m. to 6:00 p.m.

Benjamin Moore We look forward to seeing many new faces this year!

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WINTER / SPRING 2014 | NEW JERSEY CHAPTER

CHAPTER NEWS

NEW JERSEY

Calling all Students All students are encouraged to submit work to be featured at the Trade Show.

Come help out the day of the event so you can start to meet prospects for jobs and the Industry Partners you will be purchasing from.

Sign up on our website at: www.asidnj.org

Directions to the Trade Show Meadowlands Exposition Center 355 Plaza Drive Secaucus, NJ • 201-223-1000 1) FROM NORTH (RTS. 80 & 95 & GEORGE WASHINGTON BRIDGE): Take NJ Turnpike South; when it divides use the Eastern Spur towards the Lincoln Tunnel. Take Exit 17; stay right towards Secaucus immediately after paying toll. Go straight through traffic light and over bridge. You are now on Harmon Meadow Blvd.

Go to second light and turn right onto Plaza Drive. Exposition Center is on your left.

2) FROM THE SOUTH (NEWARK AIRPORT): Take NJ Turnpike North. When it divides use the Eastern Spur towards the Lincoln Tunnel. Take Exit 16E; after the tollbooths, follow signs for Secaucus. At traffic light go straight across and over bridge. You are now on Harmon Meadow Blvd. Go to second traffic light and turn right onto Plaza Drive. Exposition Center is on your left.

3) FROM LINCOLN TUNNEL: Stay on main road (I-495) to Rt. 3 West. Do not take the Turnpike. Keep right on Route 3 to First Service Road Exit for Harmon Meadow Blvd. At first traffic light turn left onto Harmon Meadow Blvd. At next at next traffic light make a right onto Plaza Drive.

Exposition Center is on your left.

4) FROM WEST (RT. 3 EAST): Stay on Route 3 East (passing Giants Stadium and Meadowlands Parkway). Take Service Road for Secaucus / NJ Turnpike. Pass Turnpike entrance, go under overpass and make quick right for Harmon Meadow Blvd. (large blue sign for the Plaza at Harmon Meadow, listing the Expo Center). You will be on Harmon Meadow Blvd. Go to second light, turn right onto Plaza Drive. Exposition Center is on your left.

5) FROM JERSEY CITY (RTS. 1 & 9): Take it North. Go left on Paterson Plank Road & Harmon Meadow Blvd. Exit.

Turn right on Harmon Meadow Blvd.

NOT HARMON MEADOW PLAZA! Go to second light, turn right onto Plaza Drive. Exposition Center is on your left.

6) FROM GARDEN STATE PARKWAY: NORTH: Take Exit 153 to Route 3 East.

Follow as above #4.

SOUTH: Take Exit 153A to Route 3 East.

Follow as above #4.

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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15

CHAPTER NEWS

Trade Show Events THE FUTURE OF DESIGN - A Two-Part CEU 9:30 am-11:30 am (In the Trade Show seminar rooms) Total: 0.2 CEU credits

KEYNOTE SPEAKER: LIBBY LANGDON Amp Up Your Visibility Factor: How to Be Your Own Best PR Person 4:00 pm-5:00 pm (On the Trade Show floor)

Part I: The Interior Design Industry in 2014 – What’s Next?

Turn up the volume on who you are, what you do

This informative business presentation by Crans

and what do you want to accomplish! Libby

Baldwin, President and CEO of Edward Ferrell/Lewis

Langdon shares her insight and experiences on

Mittman takes a frank look at business opportunities,

how using self-promotion and current media

trends, and specific ideas that will benefit interior

trends helped create more visible opportunities for

designers and their business, both now and in the

herself and her business. Libby offers tips and

next few years.

valuable information on how to make positive changes and powerful moves forward to grow your business profile and raise

Crans began his 30+ year career as a department store furniture buyer and then

awareness of who you are!

switched to the sales side with Baker Furniture Co. Since then he has held many executive positions, among them several Presidencies and has repre-

Designer, author and makeover television personality Libby Langdon is the

sented our industry in Washington DC. Unlike many design-related speakers,

creative force behind the New York City-based design firm Libby Interiors, Inc.

Crans offers specific business ideas and information that he has gathered from

In addition to her residential and commercial projects, she is fast becoming

his research and knowledge of the industry to give interior designers some new

known for her growing collections of branded home furnishings products. In

ideas to think about when building their businesses.

her Upholstery Furniture Collection for Braxton Culler, Libby designs fresh, sleek silhouettes for modern lifestyles, which are available at retailers nation-

Part II: Image 360° - Branding. Visibility. Money

wide. The Libby Langdon Wallcovering Collection for Casart offers the look

Ideal clients, consistent income and seemingly miraculous opportunities show

and luxury of high-end wallpaper in a peel-and-stick roll that can be easily

up when you get the story of your business right. But it’s not just what you say,

removed and reused. Libby’s line for Tiger Rug is based on repeated consumer

it’s who you tell that story to.

requests for high quality, high style floor coverings in colorways and patterns to blend beautifully in any setting, with options for every budget.

In this 1-hour CEU, you’ll learn: • What a Visibility Strategy is and how having one will recession-proof your business.

Libby’s design on the cover of House Beautiful magazine’s December/January 2014 double issue featured a five-page story highlighting her NBC TV special,

• How to define your brand DNA.

“Daykeover with Libby Langdon,” where she transforms her client’s home

• How to find and talk to your audience of IDEAL clients who will pay you

from drab to fab in less than 12 hours while sharing no-nonsense design tips

what your services are worth.

and takeaways for all budgets and lifestyles. New episodes of “Daykeover with

• How to create a Circle of Opportunity both on and offline

Libby Langdon” air on NBC this spring.

Our presenter, Kim Kuhteubl, is an

Libby is an author (“Libby Langdon’s Small Space Solutions”), has been

award-winning producer and writer

featured in many leading design magazines, speaks to furniture retailers and

whose idea boutique works with

manufacturers nationwide on ways to court the consumer and successfully

interior designers and bespoke

design their furniture displays, has presented for The New York Times at the

product makers creating bold brands

Architectural Digest Home Design Show, at New York’s Decorator & Design

and then strategically seeding them

Building and for ASID and IFDA.

both on and offline to win high-level client, publication, television and licensing opportunities.

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WINTER / SPRING 2014 | NEW JERSEY CHAPTER

CHAPTER NEWS

November Meeting Recap Our chapter tour of the Historic Preservation at Hillside Square on Tuesday, November 21, 2013, was well received with 34 member, guests and students in attendance.

Hillside Square is a LEED Silver historic preservation site which has been transformed into a successful commercial building. Hillside Square was originally home to a First Church of Christ, Scientist Congregation. Designed by a Chicago-based architectural firm and constructed in 1926, the approximately 20,000 sq. ft. church, which once housed a thriving congregation, had seen its membership decline dramatically in recent years. Maintenance costs were becoming excessive, and in 2009 the church voted to sell the property and the building. There was little interest from other churches despite the property’s well-maintained facility and prime location. Converting the building from a church to appealing professional office space presented its own challenges, including adding a floor to the sloping three-story-tall sanctuary in order to convert it to two-story office space; cutting into two-foot-deep granite walls to add windows for increased daylight; and converting unoccupied attic space to attractive offices.

Today the LEED Silver certified facility retains its prominent exterior architecture and elevations with only limited changes. However, the interior has been totally renovated, including the addition of the upper floor in the existing sanctuary area. The smaller congregation is accommodated in church facilities on the west side of the building, and the remainder of the building has been converted to 13 professional office suites. In an effort to support the local community, the building also offers space for local cultural activities, including ongoing use of the building on a pro bono basis as local artists’ gallery and for cultural developmental activities.

• How has working in a smart and healthy building affected the tenants?

• When was the interior designer brought into the strategic plan and how did her input affect the design process?

• Why take the extra expense and effort to seek LEED certification?

• How has LEED certification helped tenant leasing and retention?

Thanks to Program Co-chairs Tobi Indyke, IP and Sheree Goodman, Allied ASID for arranging a truly informative evening.

Collages of documents and drawings from the church’s archives line some of the hallways.

The church’s original architectural details are thoughtfully incorporated into the building's interior design.

Sustainable design and adaptive reuse practices have been embraced by the collaborative team. It is our panelists’ fourth successful historic preservation project. Greenworks, Brassworks, and Academy Square are also LEED certified for sustainability and adaptive reuse. All four buildings are now fully occupied commercial sites. The team worked closely with each tenant to customize their offices.

After touring this innovative commercial space, we convened for a lively Q&A with our panelists: Bob Silver and Jay Schweppe (developers), Jack Finn (builder), Tom Minden (project manager), Rachel Grochowski (designer/architect), and Rick Jarzembowski (architect). Some of the questions that were addressed: • What characteristics and abilities were sought in building this collaborative team?

At FanBrandz, a design consultancy that partners with national sports leagues and professional team franchises, baseball bats become door pulls.

Panelists (l. to r.) Jack Finn (builder), Rachel Grochowski (designer-architect), Jay Schweppe and Bob Silver (developers), Tom Minden (project manager), Rick Jarzembowski (architect)

On the tour with developer Bob Silver

The former church lobby is now a glass-enclosed conference room.

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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17

CHAPTER NEWS

December Meeting Recap For our December meeting, we donned our party duds and gathered at the Short Hills Hilton for some celebration and friendship.

Chapter President Donna Domenicali, Allied ASID took the opportunity to express the chapter’s thanks to many of the people who contributed their support, their time and their energy to make the past year a successful one.

It’s long been a tradition for our chapter to use the holiday party as an occasion to remember children in need. This year was no exception. Gifts were collected for teenagers and young adults in the Essex County foster care system.

On behalf of Essex County CASA, I want to thank you and the members of ASID-NJ for your donations of Christmas gifts and gift cards for youth that we serve. Through your generosity, we were able to provide gifts to a number of teens and young adults in foster care. For many of them, these were the only gifts they received.

needs of children placed in foster care in Essex County. Currently there are over 2,200 children in foster care in the county. We train volunteers to be advocates for these children, serving as a child’s “Voice in Court,” and working to insure that needed services and assistance are made available.

As an independent non-profit organization we are always grateful for opportunities to partner with organizations and individuals from the community to assist us in our mission. While working towards our mission to serve the needs of children in foster care, we strive to make their lives a little easier and provide some much needed happiness. With the help of your group, we were able to make this happen for so many youth this holiday season.

On behalf of the Essex County CASA staff and volunteers, I want to thank you again for your generous spirit in helping Essex County’s foster children. Wishing you and everyone at ASID-NJ, a very happy new year.

Sincerely, Carol Costello, JD, Volunteer Director, Essex County CASA

Essex County CASA – Court Appointed Special Advocates works to serve the

Anthony Passanante, Allied ASID; Jay DeMauro, Artique Glass Studio; Camille Waldron, ASID

Program Committee Co-chairs Tobi Indyke, IP, Periwinkle Skies & Sheree Goodman, Allied ASID

Chapter President Donna Domenicali, Allied ASID; Chapter PR Consultant Anne Marie Soto

Gifts collected for teenagers in the Essex County foster care system

Javid Hakakian, J&S Designer Flooring; Sherrie Round & Kevin O'Connell, IP, Michalean & Kohlberg

Jean Neri, Allied ASID; JR Hermey, IP, J. Herbro; Diane Durocher, ASID; Mary Sferra, ASID

Chapter Administrator Isabelle Lanini; Chapter President Donna Domenicali, Allied ASID

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Marie Donnelly, ASID; Chapter President Donna Domenicali, Allied ASID; Dane Rohmann, IP, Moomjy Design Center

WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Our evening's generous sponsor-Tom Montano, IP, Quartz Masters

Chapter President Donna Domenicali, Allied ASID; Diana Rattazzi, IP, Benjamin Moore

CHAPTER NEWS

February Meeting Recap On February 27th, more than 80 ASID NJ members braved the very cold weather Sylvania. Thank you to Traxon, kudos to Wendy Cruz-Gonzalez, ASID and our for a very hot topic! We gathered at Traxon Technologies, a new Industry Partner Program Committee for making this event happen! member, for "LightTalk: A Conversation on Dynamic LED Lighting and Controls." The evening began with a tour of Traxon’s East Rutherford facilities. Then we gathered for welcoming remarks by Al Uszynski, CEO, Traxon North America. This was followed by presentations that explored topics crucial to the successful specification of a design, including color rendering, color temperature, controls, lighting output, lifecycle and fixture selection, for both residential and commercial projects. Our presenters were Clara Powell, Business Development Our wonderful hosts from Traxon with ( far right) Wendy Manager-NY/NJ, Traxon; David Scheffer, Project Manager, Cruz-Gonzalez, ASID; Sheree Goodman, Allied ASID; and More than 80 ASID NJ designers, students and IPs attended Traxon; and Ellen Sizemore, LED Lamps Manager, Osram Tobi Indyke, IP, Periwinkle Skies

Sam Trott, Product Marketing Manager, Traxon conducting one of the tours.

Chapter President Donna Domenicali, Allied ASID

Presenters Ellen Sizemore, Clara Powell and David Scheffer

Al Uszynski, CEO, Traxon North America

Technology: What is 3D Printing?

by Tristan Pashalian, Associate ASID A typical computer printer creates a physical representation of

Designers have been printing various items from iPhone cases, toys, business

text and images on a piece of paper using ink. 3D printing is

card holders and even custom items to repair objects around the house. A

quite similar in that it uses a medium that solidifies into a form

professor of mine is in the process of designing a specialty chair. Normally he

as it “prints” onto a surface. An object is designed using various

would have had to send his drawings to a company that would manufacture his

computer programs to build a virtual 3D model that is then exported to the

concept design for him. Now that he has a 3D printer, he is able to assemble the

printer. For all intents and purposes, a 3D printer’s “ink” is typically a reel of

chair using his own uniquely designed parts that he printed himself.

plastic, like a spool of string. A normal printer moves up and down and left to right across the page, yet a 3D printer can move vertically up and off the “page.”

The future of printing won’t stop with small items made by those with 3D

As opposed to the usual 2D text and images a typical printer would produce, a

modeling skills but instead will be commonly used by the public to print an

3D printer can create a shape with volume by being able to print off of the page

unlimited amount of items or what will be available for purchase online. On a

and onto the plastic it has put down already, like piping gel on a cake.

larger scale, a massive 3D printer can roll across a prepared plot of land in a predetermined path, dispersing a controlled flow of concrete. The finished

A 3D printer can build practically anything you can design--granted that it will

product would be the walls and foundation of house, therefore averting the

fit within the extent of the printer’s printing range. With recent advancements

added labor to transport cinder blocks and hire workers to stack the blocks.

in technology and commercialization, this can now all be done from the comfort of your home. Printers have gotten cheaper and the plastic is a cost-

Before we know it, we will be asking ourselves, "Why build a home when you

effective material that is durable enough to be used daily.

can print one?"

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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19

CHAPTER NEWS

Committee Reports Website Committee

by Heather McManus, Associate ASID JOB TARGET: Did you know that we have a career center on our ASID NJ website where you can search for a job, post a résumé, and find a qualified employee to help you run your business?

Under the header tab called “Jobs” is where you will find a wonderful resource whether you are in need of a job or looking to hire someone.

Our Job Target site will keep you organized with helpful tools like Job Alerts which will email you about new job postings that match your search preferences! Posting your résumé is completely FREE, plus quick and easy to do!

Portfolio Page (In Progress) at Work

by Nancy Morgan, ASID In January of this year, I was contacted by Duff Tussing, President of DSA Publishing

The Website Committee is dedicated to making this site even stronger and more extensive this coming year. You can help attract more employers by posting your résumé. The more qualified, talented ASID members who post their résumés, the more high quality employers we will attract to our site as well.

& Design, Inc. who is the developer and host of 42 ASID Chapter websites.

In his email to me, he said that I hadn't updated my professional profile. His statistics indicated that in January of 2014 the traffic to

There are many impressive bells and whistles to the Job Target site. I invite you to check it out for yourself and take full advantage of this ASID NJ perk!

the ASID NJ website had increased by 104% over the same time

LARRY GERBER REPRESENTS:

Since I am determined to become more involved with ASID, and

Bella Figura Lighting www.bella-figura.com BOX Furniture walters.boxfurniture.net

Ren-Wil www.renwil.com Art, mirrors, lighting & accessories by original artists

Brimar Trim and Hardware www.brimarinc.com

Selva Furniture www.selva.com

Christopher Guy www.christopherguy.com Fine furniture and mirrors

Shine by S.H.O www.shinebysho.com Contemporary furniture

David Francis Furniture www.davidfrancisfurniture.com

Sterling & Knight www.sterlingandknight.com Fine fabrics and wallcoverings

Delos Rugs www.delosrugs.com Contemporary & stylish rugs

Unique Fine Fabrics www.uniquefinefabrics.com

Elements Trade www.elementstrade.com Lighting

Walters Wicker www.walterswicker.com Indoor and outdoor furniture

Fremarc Designs Furniture www.fremarc.com Chairs and case goods

Wesco Fabrics www.wescofabrics.com Paris, Texas Drapery Hardware Finial Co. Drapery Hardware

Hartmann & Forbes www.hfshades.com Handcrafted natural wall coverings, natural wood blinds and natural shades.

JAB Anstoetz www.jab.de With brands Chivasso and Soleil Bleu Leathercraft www.leathercraft-furniture.com

The Wicker Works www.thewickerworks.com Indoor, outdoor, and custom design furniture Wildcat Territory www.wildcatterritory.com Beautiful transitional bedding & drapery

period last year.

also grow my business to the next level, I felt these figures to be significant and worth the cost to have a professional profile. I wanted to get on the bandwagon and take advantage of the increased number of visitors navigating the site at www.asidnj.org, looking for information on local designers.

I was contacted by his representative, Joy Anderson, a very lovely and interesting designer, who helped me to update my profile and purchase a Portfolio Page.

I immediately updated my profile. It was very basic – just my name and contact information. A curious and very welcome thing happened- I was contacted the very next day by someone who had searched the ASID NJ website!

The gentleman who contacted me explained that he had searched the ASID website particularly because he knew that it was important to work with an ASID professional designer. We set up a meeting together, and I presented him with a proposal for my

Massoud Furniture www.massoudfurniture.com Fine Upholstered Furniture

services to complete his office renovation for 35 people.

Max Divani Leather www.maxdivani.it/eng Michael Jon Fabrics Promotional upholstery fabrics Old Biscayne Designs www.oldbiscaynedesigns.com Hand crafted home furnishings

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LARRY GERBER 111A Long Beach Blvd Long Beach Twp, NJ 08008-6145 Ph: 973.335.7430 / Fax: 973.299.8332 E-mail: larry@larrygerberinc.com Website: www.larrygerberinc.com

WINTER / SPRING 2014 | NEW JERSEY CHAPTER

With just a basic profile update, someone contacted me! I can only imagine how many new contacts I will make once my completed Portfolio Page is launched on the ASID NJ website.

CHAPTER NEWS Marketing Committee

by Lisa Campoli, Allied ASID

The Marketing Committee has been hard at work on several initiatives:

Trade Show Awards: As in the past few years, the Marketing Committee is taking the lead in the Best Booth and Best New Product Awards process at the 2014 ASID NJ Trade Show on May 22. All attendees will be able to vote for Best New Product. Plans are to give two awards—one in the residential and one in the commercial sector. A panel of judges, culled from the Marketing Committee and our illustrious past presidents, will judge Best Booth, based on established criteria.

Promotional Tool Kit: We have developed a promotional packet for any event aimed at the general public.

The packet consists of a small white shopping bag (recycled paper) with a black ASID logo, black stylus pens

with our logo imprinted on them, and a postcard version of our new “More Than Just a Pretty Space” ad.

Spruce It Up: This program is designed as a public awareness marketing tool for our chapter. Businesses and homeowners alike have the opportunity to sign up for a one-on-one professional consultation with designers participating in the program. Prospective clients contact the ASID NJ Chapter office and are matched with a participating designer. Clients can elect a one- or two-hour consultation at the special rate of $150 per hour.

In 2013, the beneficiary was The Hurricane Sandy New Jersey Relief Fund.

For 2014, the beneficiary will be Habitat for Humanity. As in the past, checks will be written directly to the charity and forwarded to Habitat by our chapter office.

Spruce It Up will take place September 1-October 31, 2014. Sign-up information will be distributed to our designers via email and at the Trade Show.

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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21

STUDENT NEWS

News & Noteworthy

by Professor Linda O’Shea Interior Design Program Coordinator Kean University, The CIDA accredited interior design program, housed within the Robert Busch School of Design, at Kean University, recently moved into a brand new building and design studios.

The Green Lane Building (GLB), designed by Gruskin Group Architecture + Design, incorporates the spirit of design collaboration into the design solution, with five open and airy design studios, collaborative spaces, and a variety of communal areas for students of interior, industrial, and graphic design to interact and innovate.

The program is also continuing its collaboration on sustainable design with the Environmental Life Sciences program with the addition of a new course on BEDROOM

GAR AGE

ENTRYWAY

WALL BED

KIDS

OFFICE

Biomimicry and Design beginning Fall 2014. This collaboration enhances the existing course in Sustainable Design, taught by adjunct faculty member Suzan

Exceptional designs for you and your clients

Globus, FASID, which prepares interior design and environmental science students for the LEED Green Associates Examination.

California Closets collaborates with you to develop custom storage solutions that meet your clients’ needs.

We’ll help give your clients the choices they want while helping you meet your budget, stay on schedule, and

The interior design students are continuing their past success again this year by participating in the IIDA Fashion as Art Event. Kean students won 1st place in 2012 in the Raw Design: Best Construction category, and placed in the top three entries in 2013 in the Sinister Design: Best Use of Materials.

increase your profitability.

The RBSD Senior Portfolio Review will be held on Tuesday, May 13, 2014 this

Call for a free consultation and ask about our referral program.

year in the new GLB. The Interior Design graduating seniors will be previewing their design portfolios, in collaboration with industrial and graphic

FAIRFIELD 4 Gardner Road

design students. All design practitioners are invited to attend this Open House

BERNARDSVILLE 9 Olcott Square

Portfolio Review and see the outstanding work done by the design students at

973.882.3800 CaliforniaClosets.com/north-jersey

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WINTER / SPRING 2014 | NEW JERSEY CHAPTER

Kean University.

STUDENT NEWS

Rockin’ the Rebate Congratulations to Berkeley College ASID Student Chapter!

Student Member Recruitment: Rockin' the Rebate Program

See what’s new at

This Student Chapter successfully recruited 20 or more student members since March 1, 2013!

Held twice a year (Spring and Fall), ASID provides a $5 rebate for every new or returning Student member over 20 members through the "Rockin' the Rebate" student recruitment program.

Among the 350 Student Chapters nationwide, Berkeley College made the Program, putting them in the TOP 40 ASID Student Chapters.

Rock that rebate, Berkeley!

If your Student Chapter is not a rebate winner this time, ASID has some helpful hints to make sure it makes the list in March 2014.

majormills

Check out our student recruitment page to find ways to strengthen your recruitment efforts today! www.asid.org/chapter-resources/student-chapter-resources/recruitment We, at the NJ state chapter level, look forward to connecting with ASID Student Members at every opportunity.

Check out our new website:

www.majormills.com

Career Day This year, Career Day is being held at Berkeley College’s Paramus Campus.

Their Interior Design program began many years ago in an old school building in Waldwick, N.J. Many of our current members and leaders are graduates of Berkeley’s once FIDER-accredited Interior Design Program. Since the change from FIDER (Foundation for Interior Design Education and Research) accred-

Bringing you new products and new ways to communicate with us!

iting Interior Design programs (Associate, Bachelor and Master degreed ID programs) to CIDA (Council for Interior Design Accreditation, http://accreditid.org/ ) accrediting Interior Design programs, Berkeley (a private school) opened their Paramus campus to house their very popular Interior Design programs.

Like us on

Berkeley recently introduced a new Bachelor’s degree program in Interior Design Management. With the rise in demand for their Interior Design

Follow us on

programs, Berkeley has invested in a brand new Interior Design wing at their Garret Mountain/Woodland Park/Paterson campus, scheduled to be completed by the Fall of 2014. In addition, Berkeley is moving toward re-

Network with us on

accreditation of their Interior Design programs!

This year’s ASID NJ Chapter Career Day will be a bit different than in recent years. We are bringing in the chapter’s own practicing designers to talk about their work, their passion and what ASID means to them. The format is the same: an ASID Industry Partner-sponsored event, presentations by members, roundtable open discussions, and portfolio and résumé review. The chapter is also focusing on membership in ASID with new presentations on what ASID NJ can do for students.

1219 Westfield Avenue Clark, New Jersey 07066 732.388.5707 info@majormills.com

Read and see more about Career Day in the next issue of NJ Inspire!

NEW JERSEY CHAPTER | WINTER / SPRING 2014

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DESIGNERS WELCOME EXPERIENCE AN ELEVATED LEVEL OF SERVICE AT OUR PARAMUS SIGNATURE STORE. 11,000 SQUARE FEET of inspiring, comfortable home furnishings, with convenient doorstep parking. UPHOLSTERY SPECIAL ORDERS AND COM/COL delivered quickly.

COMFORT CONCIERGE ASSISTANCE available for friendly and knowledgeable service. JOIN our Interior Designer Program to receive special offers and incentives. SELECT FROM 200+ frame styles available in 350+ fabrics and leathers.

CONVENIENT AFTER HOUR appointments available upon request. IN STOCK pieces for immediate delivery.

776 NORTH ROUTE 17, PARAMUS, NJ 07652 / 201.639.0370 / MGBWHOME.COM Featuring: CHESTER SOFA in boulevard-sky blue ($3350) $2495, WARREN CHAIR in gavin-chalk ($1770) $1295, VEGA COCKTAIL TABLE $1870, VEGA SIDE TABLE $995, NOLA LAMP in lily white $415, SHIMMER RUG in parchment $1895, GLASS KNOTS $195 each, LACQUER TRAY in white $250