ASID Orange County Spring 2016 by DSA Publishing

Design Orange County

ASID CA Orange County Chapter Magazine

Issue Number 48 Spring 2016

BY APPOINTMENT 3323-H HYLAND AVENUE, COSTA MESA, CALIFORNIA 92626 / 714.800.1642 / FAMOSATILE.COM

Design Orange County

ASID CA Orange County Chapter Magazine

ON THE COVER:

Issue Number 48 Spring 2016

ASID OC Expo June 10, 2016 4-8pm Hotel Irvine

Table of

Contents CHAPTER NEWS

ASID CA ORANGE COUNTY CHAPTER OFFICE 23807 Aliso Creek Road, Suite 205 Laguna Niguel Ca 92677 Tel: (949) 643-1549 Fax: (949) 643-5664 asid.oc@sbcglobal.net www.asidocc.org

President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 President-Elect’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 ASIDOC Annual Holiday Party . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chair & Committee Roster 2015/16 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 ASIDOC 1st Annual Costume Ball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Oh! The Places You’ll Go . . .

ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: (202) 546-3480 Fax: (202) 546-3240 Toll free: (800) 610-ASID (2743) asid@asid.org • www.asid.org

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Event Calendar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 25th Annual ASID Expo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 The Case for Advocacy Standing Up for Our Profession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 October General Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 November General Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

EDITORIAL STAFF

Lunch & Learn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2014-2016 ASID OC Newsletter Editor: Valerie Ribeiro, Allied ASID

iDOD Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Welcome to our New Industry Partners and Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Committee members: Jessie Lloyd, Student ASID

From Blueprints to Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Kickoff Meeting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

2015-2016 ASID OC Communications Director: Nazgol Seyedi, Allied ASID

Wahoo’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

INDEX OF ADVERTISERS

Ferguson . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

B&C Custom Hardware & Bath . . . . . . 13

Ganahl Lumber. . . . . . . . . . . . . . . . . . . . . . 7

The Bartley Group . . . . . . . . . . . . . . . . . . 11

Interior Door & Closet . . . . . . . . . . . . . . 23

Advertising Sales Mike Watt • (972) 989-2208

Bartolo Window Treatment Designs . 21

The Last Layer . . . . . . . . . . . . . . . . . . . . . 18

Bella Stones, Inc. . . . . . . . . . . . . . . . . . . . 17

Marloy Custom Drapery . . . . . . . . . . . . 18

Design Orange County magazine is published quarterly for the ASID CA Orange County Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the Design Orange County magazine are controlled and owned by the CA Orange County Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA Orange County Chapter of ASID.

Bobcat Carpet & Fabric Care . . . . . . . . 21

Mitchell Gold +Bob Williams . . . . . . . . . 5

California Closets . . . . . . . . . . . . . . . . . . 24

Modern Luxury Riviera . . . . . . . . . . . . . 15

Closet Factory . . . . . . . . . . . . . . . . . . . . . . . 7

Tile Elements . . . . . . . . . . . . . . . . . . . . . . . 9

Elle Décor. . . . . . . . . . . . . . . . . . . . . . . . . . 16

Tim Gerdon Painting. . . . . . . . . . . . . . . . 17

Fabpro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

West State Billiards Supply . . . . . . . . . . 17

Famosa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Wildwood Designs, Inc. . . . . . . . . . . . . . 11

PUBLISHING STAFF

CA ORANGE COUNTY CHAPTER

SPRING 2016 |

CALIFORNIA ORANGE COUNTY

ASID CA ORANGE COUNTY CHAPTER OFFICE 23807 Aliso Creek Road, Suite 205 Laguna Niguel Ca 92677

BOARD OF DIRECTORS President Jamie Namanny, Allied ASID 949-412-3816 President@caoc.asid.org

Happy New Year! Happy New Year Orange County ASID Chapter members! I hope you all had a wonderful holiday with your loved ones and friends. Now that the holidays are behind us, we can turn our attention to a prosperous year

President-Elect Adriel Cogdal, ASID 949-698-2069 PresidentElect@caoc.asid.org Financial Director Kathy Booker, ASID 949-791-9053 Finance@caoc.asid.org

in our design industry. Sales and design projects are on an upward swing for both designers and vendors. ASID is focusing on supporting the design community, so check out our Orange County Chapter's event calendar and the weekly At A Glance e-blast for details. Be sure to attend as many gatherings as possible, which are especially organized to help promote your design business.

Looking back at 2015, President Gigi Harris established a dynamic year of successful events for the Chapter. This year, as President, I am supporting the Board and Chairs in augmenting many of these events, such

Communications Director Nazgol Seyedi, Allied ASID 619-708-8487 Communications@caoc.asid.org Professional Development Director Cynthia Prizant, Allied ASID 949-355-5467 ProfessionalDevelopment@caoc.asid.org

as Chairs for Charity and the Chapter's Expo. We started a couple of new events, the Costume Ball in October and the year-long project, One Room 12 Ways. The Chapter produces these events for you, so we invite you to support the Chapter and help advance these events.

There is membership value in the networking and camaraderie that can only be established by attending Chapter events. Creating trusting and high-quality business relationships within the interior design community is the key for success. Education and legislation are also vital for the longevity of the interior

Membership Director Michele Prata, Allied ASID 949-425-0423 Membership@caoc.asid.org

design industry. The Chapter addresses these major concerns by sustaining your industry knowledge and keeping an eye on your right to practice your profession.

Upcoming major 2016 events are: Board Member at Large Anita Jacobi, Industry Partner 949-360-0780 At-Large@caoc.asid.org

• January: Industry Partners Forum, • February: Student Career Day and a Chapter fundraiser/ bus trip to Palm Springs, • May: Chairs for Charity,

Student Representative Kellie Davis, Student ASID 949-347-8634 StudentRep@caoc.asid.org

• June: Expo and Wine & Design • September: Gala/ Design Awards/ Installations Ongoing 2016 events are: iDOD (Interior Designers Open Dialogue), General Meetings, Lunch & Learns, and Industry Partner Forums.

Office Administrator Alison Sperling 949-643-1549 administrator@caoc.asid.org

I look forward to seeing everyone at all the events. Please feel free to visit with me, the Board members and Chairs, as we are always available for support and advice. Share your questions and comments, this is your Chapter . . . get involved. Here we go 2016!

Jamie Namanny, Allied ASID ASID CA Orange County Chapter President 2015-2016

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

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CALIFORNIA ORANGE COUNTY

Happy New Year! The holidays are over and now it’s back to reality. If one of your New Year’s resolutions is to promote your business this year, your ASID chapter has several opportunities for you to consider:

First up is our newest project, ‘One Room 12 Ways’, which we are presenting in partnership with Stonemill Design Center and Modern Luxury Interiors Magazine. Imagine a little black dress and all the ways you could accessorize it. That’s the concept behind One Room. Twelve different designers will design the same room in 12 completely different ways using a few required pieces. This is a year-long project giving designers online and print exposure and the opportunity to win a full-page ad in Modern Luxury Interiors Magazine.

In May, we will also present again the highly successful Chairs for Charity, benefiting Ronald McDonald House for our second year of remodeling. And finally, everyone’s favorite event: Wine and Design in the month of June.

The best part of these projects is that they are affordable to participate in, provide exposure to the public for our designers, and allow for designer outreach to demonstrate and educate the public on the skills and talents of ASID members.

These marketing opportunities are amongst the benefits of your ASID membership as they are only open to ASID members. So we will look forward to your participation and support.

We’re back on track for making Expo the prime marketing opportunity for our Industry Partners. This year is our 25th year and promises to be our most successful in a long while. Once again it will be at the Hotel Irvine and will incorporate all the elements that have made our expo the best in Southern California: great location, delicious food, a CEU, and wonderful companies displaying their products and services. Come join the party there on June 10.

We also have many CEU meetings, Lunch & Learn sessions, and some really fun fundraisers coming up throughout the year.

So let this be the year you try out all that ASID has to offer. You know the old saying, “You only get out of something what you put in”… Need I say more?

See you in 2016!

Adriel Cogdal, ASID ASID CA Orange County Chapter President-Elect 2015-2016

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

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CA ORANGE COUNTY CHAPTER

WINTER 2015 |

Holiday Party

ANNUAL

Andrew Stoermer, Marielle Stoermer, Holiday Party Guest, Keith McDowellSatya, Soli Besharat BJ Petersen, Kathy Booker, Adriel Cogdal, Jamie Namanny, Marjan Bastani By Sue Rexroth, Holiday Party Chair The annual Holiday Party for the ASID-OC General Meeting was hosted by Soli Architectural Surfaces on December 16, 2015, at their stunning new showroom in Lake Forest. The evening began with a spread of delicious hors d'oeuvres along with a wine bar and festive holiday punch. ASID members and guests were treated to an amazing holiday spread with all the trimmings and fabulous dessert trays. Working Wardrobe, the chosen charity for the event, provided a "pop-up" shop set up in a scaled-down version of one of their consignment "designer" boutiques, with high-end items for purchase. They also sponsored a raffle prize of a premium bottle of tequila, won by Char Cowan of Canvas Interior Design. The event raised over $500 for the charity. Many additional raffle prizes were won by those in attendance, including five $500 gift certificates for Soli Architectural products. Special thank you's go out to Soli Besharat, owner and founder of the company, and Keith McDowell-Satya and his team for a fabulous and memorable holiday event! The lucky raffle prize winners

Kelley Goodwin, Michele Prata, Sue Rexroth, Xnard Oleary

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

Holiday Party Guest, Kellie Davis, Anthea Hamile

Chair & Committee Roster 2015/2016 1 ROOM 12 WAYS Miko Krisvoy, Allied ASID Tel: (714) 526-1125 Email: mikrisvoy@sbcglobal.net

iDOD/EMERGING PROFESSIONAL Abby Menhenett, ASID Tel: (949) 547-7477 Email: abbym3@cox.net

CHAIRS FOR CHARITY Leora Cane, Allied ASID Tel: (714) 402-0617 Email: lcanedesigns@cox.net

IP LIAISON Kasey Sterling, IP, J Marshall Design Tel: (949) 305-4003 Email: lagunasales@jmarshalldesign.com

COMMUNITY OUTREACH FUN EVENTS Position Currently Open

LUNCH & LEARN Jill Winstead, Allied ASID Tel: (949) 929-3814 Email: jj.winstead@gmail.com

COMMUNICATIONS PR/GRAPHICS Alicia Ho, Allied ASID Tel: (734) 649-5010 Email: aliciaeho@gmail.com

LEGISLATIVE Adriel Cogdal, ASID Tel: (949) 698-2069 Email: President-elect@caoc.asid.org

COMMUNITY SERVICE PROJECT-RMH Angela Eason, Allied ASID Tel: (714) 749-2926 Email: angela@lavishimages.com COSTUME BALL Carolyn Scroggs, Allied ASID Tel: (949) 791-9052 Email: carolyn@sidedoordesignstudio.com COUNCIL OF PAST PRESIDENTS Gigi Harris, Allied ASID Tel: (949) 485-4980 x805 Email: gharris@kaizeninteriors.com DESIGN AWARDS & NATIONAL AWARDS Bonnie Traut, Allied ASID Tel: (919) 292-5088 Email: b.traut@aol.com EXPO Adriel Cogdal Tel: (949) 698-2069 Email: President-elect@caoc.asid.org GALA/INSTALLATION Nichole Cooper, IP, C Group, Inc. Tel: (818) 481-1781 Email: nichole@cgrpinc.com HOLIDAY PARTY Sue Rexroth, Allied ASID Tel: (714) 392-0351 Email: suerexroth@pacbell.net HOSPITALITY Angela Eason, Allied ASID Tel: (714) 749-2926 Email: angela@lavishimages.com

MEMBERSHIP DRIVE Nick Virus, Student ASID Tel: (714) 244-7504 Email: nvofoc@gmail.com NEWSLETTER Valerie Ribeiro, Allied ASID Tel: (714) 392-0261 Email: vribeiro@serendipitedesigns.com

Tile STONE

714.243.8585 714.881.5799 Fax

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PORCELAIN

GLASS

3320 W. McArthur Blvd Santa Ana, CA 92704

tileelements.com

NOMINATING Gigi Harris, Allied ASID Tel: (949) 485-4980 x805 Email: gharris@kaizeninteriors.com PROGRAMS Lauri Howell, Allied ASID Tel: (619) 947-2225 Email: lhowell21@gmail.com STRATEGIC PLANNING Adriel Cogdal, ASID Tel: (949) 698-2069 Email: President-elect@caoc.asid.org STUDENT AFFAIRS Barbara Keller, ASID Tel: (714) 323-5714 Email: bekid@aol.com TECHNOLOGY/WEBSITE Steve Huang, IP, CSC Digital Graphics Tel: (949) 202-7534 Email: s.huang@cscdgllc.com WINE & DESIGN Alicia Ho, Allied ASID Tel: (734) 649-5010 Email: aliciaeho@gmail.com

CA ORANGE COUNTY CHAPTER

SPRING 2016 |

ASID OC 1st Annual Costume Ball By Carolyn Scroggs, Allied ASID, Chair of Costume Ball 2015

Solar Shading Systems/ Vision Art sponsored our seasonally-themed dessert trays. Cambria hosted their quartz bar tables and fellow designer Alicia Ho decorated them with hand spun mesh ghosts.

Our 1st Annual ASID OC Costume Ball was successfully hosted on October 30th, 2015, at the Lutron Experience Center in Irvine, which was decorated as a Haunt-ed House with plenty of ghosts, ghouls and goblins in several spooky vignettes throughout the showroom! Special thanks go to the showroom manager June Marchigiani and her crew for decorating beyond our expectations for some sea-sonal fun.

Guests attended both in full costumes and as themselves as they ate, drank and danced away the evening against a backdrop of film noir monster movies and a glow-in-the-dark setting! It was a spooktacular event not to be missed, and will be hosted again next year at the same venue.

Our buffet tables consisted of over 13 Mediterranean fusion delights that were especially prepared by fellow designer “Chef ” Muna Darwazeh and sponsored by both Cambria and Style Bath Enclosures. Our wine and beverage bar was co-sponsored by Total Light Control and fellow designer Angela Eason.

A special thanks to our generous host, sponsors, and raffle prize donors, including The Plexi Gallery, Loral & Stag, Pirch, Décor and Design Center, and Western Elec-tronics. Lastly, we would like to thank Richard Peralta of Hafele America for providing photography of our event.

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

Specializing in Contemporary Stretch Fabric Wall and Ceiling Wide Width Decorative Treatments

Our collection of prints are available thanks to our exclusive partnerships with French National Museums such as the Museum of Printed Textiles, The Louvre, Orsay, and Versailles. Custom Printed Wall Upholstery Also Available.

Cabinetry Millwork Mouldings

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714.543.6549 fax 714.543.0795 wildwooddesigns@dslextreme.com

Direct 949.215.7600 Fax: 949.600.5309 info@bartleygroupinc.com www.bartleygroup.com

CA ORANGE COUNTY CHAPTER

SPRING 2016 |

Oh! The Places You’ll Go… In this section of our ASID OC quarterly Design Magazine, we would like to feature all the places you’ve been to that are inspirational to you for one reason or another. The pictures you see in this page are sent to us from Bonnie Traut, Allied ASID from her recent visit to India. If you have any such photos, share them with us with a little story. We would love to feature them here. Please send your photos and story to: communications@caoc.asid.org

A fountain inside the Red Fort, Agra, India

Inside the red fort, Agra, India The Red Fort, Agra, India

Inside the red fort, Agra, India

Hindu temples, Nathdwara -a city outside of Udaipur, India

The Monkey Temple, Jaipur, India

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

An abandoned original Haveli, Samode, India

Peacock door at the City Palace, Jaipur, India

Event

B&C CUSTOM

Calendar February 9

ASID OC Lunch & Learn

ASID OC Board Meeting

ASID OC Bus Tour to Palm Desert (sponsored by Cambria)

Valentine’s Day

ASID OC Monthly General Meeting

ASID OC Student Career Day

ASID OC One Room 12 Ways Opening Night

March 1

ASID OC iDOD Meeting

ASID OC Board Meeting

Daylight Savings Time Starts SAM U E L- H E ATH .COM

ASID OC Monthly General Meeting

St Patrick’s Day

First Day of Spring

ASID OC One Room 12 Ways Opening Night

Easter

MADE IN E NG L AN D

HARDWARE & BATH

April 1

April Fools Day

ASID OC Board Meeting

ASID OC Monthly General Meeting

Earth Day

B&C Select Showroom The Laguna Design Center

center 23811 Aliso Creek page Road Suite 155 Laguna Niguel, CA 92677 949-362-8160

ASID OC One Room 12 Ways Opening Night

www.customhardware.net

CA ORANGE COUNTY CHAPTER

SPRING 2016 |

25th Annual Annual A ASID SID Expo Celebrating C elebrating 2 25 5 ye years ars o off co connecting nnecting IInterior nterior D Designers esigners w with ith Ve Vendors! endors!

S A V E T H E D A T E

Ve Venue: nue: T The he Pa Pavilion vilion a att H Hotel otel IIrvine rvine 1 17900 7900 Ja Jamboree mboree R Road oad IIrvine rvine CA CA 9 92614 2614

D ate: Date: F riday, Ju Friday, June ne 10, 10, 2016 20 16 Time: Time: 4:00pm p.m. 4 :00pm - 8:00 8:00 p .m.

CALIFORNIA’S PREMIER UPSCALE HOME DESIGN PUBLICATION ORANGE COUNTY | LOS ANGELES | SAN DIEGO | SAN FRANCISCO Modern Luxury Interiors California offers unparalleled editorial coverage of California’s design lifestyle. From the fantastic condo views of San Francisco, to the rolling hills of San Diego estates, to the chicest hotel renovation in Los Angeles, and the sprawling ocean views from a backyard in Orange County, only Modern Luxury Interiors California offers statewide coverage of the design and architecture that shapes the Golden State. F O R A D V E R T I S I N G A N D PA R T N E R S H I P O P P O R T U N I T I E S , P L E A S E C O N TA C T A N D R E W S T O E R M E R AT A S T O E R M E R @ M O D E R N L U X U R Y. C O M

The Case for Advocacy Standing Up for Our Profession By ASID San Diego Design Magazine staff AS INTERIOR DESIGNERS, WE ADVOCATE every day for our clients. We negotiate scheduling, oversee production, inspect for quality and manage projects for accuracy. These aspects of our business go hand-in-hand with our creative endeavors, right? However, do we advocate for ourselves as professionals? And what does that mean anyway? Good grief, is this another article about legislation? The term “legislation” has been used and abused over time as a catch-all for what goes on in Sacramento. It either incites a riot or more often induces a comatose state for interior designers. When we hear that word we say, “Let’s just have someone else who knows what they’re doing do that,” or “How can I make a difference in the grand scheme of things?” and we cry, “It’s just too overwhelming, and I don’t understand the language.” But wait, aren’t we the ones who are best qualified to advocate for ourselves and our profession? It’s time to shift from a catch-all word like legislation to a more realistic and meaningful word— and that word is “advocacy.” Advocacy is about publicly supporting a cause or policy. Surely we can do that.

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iPad ® is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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SPRING 2016 |

CA ORANGE COUNTY CHAPTER

We have a dynamic coalition that includes the Interior Design Coalition of California (IDCC) and our lobbyist, and both organizations are always advocating for us by watching out for our interests in the legislature. And guess what? The governing board of IDCC are all interior designers just like us. Ask anyone who has walked the halls at our state capital and you will hear how much this group has impacted legislators. It was interesting for me to learn how the process works and how valuable connections at the state level can be. I recently learned about a specific bill that was defeated at Assembly by the IDCC that would have had an enormously detrimental effect on the way we do business. The professionals of IDCC did this by uniting all the interior design groups that previously held differences of opinions to work together with our lobbyist and defeat this bill before it made it to the Senate. Don’t you think it is important to support IDCC through participation, membership or donations as they advocate for us while we’re working? Check out their website at www.idcca.org and you’ll be impressed at what ASID and IIDA have been doing for us and our profession. Commercial interior design is already heavily impacted with building codes. They are becoming denser and more restrictive and are spilling over into the residential arena. We’re expected to know the California Building Codes as they apply to each different project, such as Title 24 and ADA requirements, the CalGreen Code and the California Residential Code. Yet, interior designers are the only professionals in the design and construction team build environment that are not licensed in our state. So here we are, full of knowledge and not recognized as competent, even though we are involved with planning all building projects in residential and commercial arenas. What’s wrong with this picture? Educated and experienced designers in our industry need to accept the challenge that we face. We all need to decide if this pursuit is a hobby or a career. Are we going to advocate to protect our rights in the work environment or let someone else make those decisions for us? It’s up to us to continue the efforts that have brought us this far and work together with IDCC to build up our profession so that it continues to exceeds our expectations.

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service, high quality work, and competitive pricing. We strive to build a long-term business relationship with each designer we work with and to facilitate this relationship, we have built a brand new design space where designers can bring their clients to work on their projects and choose materials. Our mission is to enhance the beauty of any home, office or project through the use of natural stones. We look forward to working with you! 1201 E. Ball Rd,Unit T, Anaheim, CA 92805 714-855-6412 www.bellastones.com

CA ORANGE COUNTY CHAPTER

INDUSTRY PARTNER

SPRING 2016 |

October General Meeting By Lauri Howell, Allied ASID 2015-2016 Programs Chair Our October General Meeting was hosted by Pirch at SoCo, where designers and industry partners had the pleasure to tour the Showroom and be delighted by innovative new products and hardware for the home. Store Director Anthony Montoya and his first class culinary team prepared a wonderful array of tapas including Chicken Skewers, Shrimp Cocktail, Wagyu Sliders, and Mini Baked Potatoes. Sinfully delicious desserts were also made available to attendees. President Jamie Namanny started the first meeting of her term by introducing the 2015 â&#x20AC;&#x201C; 2016 board, and highlighted the upcoming 1st annual Costume Ball

Lynn Wittick, Michele Prata, Joy Wood, Jamie Namanny, Beverly Stadler

Full service workroom to the trade since 1997

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INDUSTRY PARTNER

Designer: Beth Whitlinger Interior Design

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SPRING 2016 |

www.marloycustomdrapery.com

CA ORANGE COUNTY CHAPTER

Our CEU presentation for the evening was delivered by Brian Lerkins, the Business Development Manager for Victoria + Albert Baths. His talk on Minimal Space Design highlighted how human factors affect the design world, and helped us to understand the code considerations that shape the design within a minimal space. During networking, members played Do You Know Bingo, which provided fun facts about the new ASID Board and Chairs. After matching the proper fact to the correct person, members entered their Bingo card for a chance to win one of the wonderful raffle prizes, including the Grand Prize donated by Victoria + Albert Baths which was a cast iron vessel sink. Other prizes included His and Hers toweling robes, a cookbook with salt block, as well as luxurious reed diffusers and candles.

Audra Wrightson, Julie Mataya, Stacy Veith and guest

Photography by Hafele America

C U S T O M

hosted by Lutron. Angela Eason, our Community Service Project Chair, provided an update on our ongoing service project, the Ronald McDonald House. While there have been some setbacks in the rehabilitation, we are now making great progress and looking forward to seeing the first pieces of the space completed.

Thank you to Pirch for their warm hospitality and making the first General Meeting with our new Board such a success.

November General Meeting By Lauri Howell, Allied ASID 2015-2016 Programs Chair November marks our annual Membership Drive, which provides the opportunity for members to make new connections, as well as invite those within the industry to learn about the benefits of being a part of ASID. For the second year in a row, Daltile hosted our Membership Drive and General Meeting, in conjunction with Sherwin Williams as they unveiled their Color Mix for 2016. Daltile’s Showroom Manager Linnea Graves pulled out all the stops this year to create a successful event. From delicious tapas provided by Taste Catering Café in Lake Forest, to a multitude of raffle prizes presented at the end of the evening, all in attendance felt Linnea’s gracious hospitality. President Jamie Namanny issued opening statements to an audience of over 300 in the slab yard, while Membership Director, Michele Prata, and Membership Chair Nick Verus highlighted what ASID has to offer and the benefits of membership.

ASID OC designers and IPs

Karen Galvin of Sherwin Williams presented their Color Mix 2016. With four fun color stories and inspirations, the

colors of 2016 came alive. In what Sherwin Williams deems a “passionate pursuit of shared color consciousness,” their trends for the coming year ranged from beautiful soft neutrals to upbeat pops of saturated color, and a little of everything in between. Taking their cues from vintage workmanship, technology, and social settings, Sherwin Williams team - Tom, Karen Galvin, Rocky this color grouping is one that anyone can find their favorite palette within. Closing out this wonderful presentation was a great raffle with wonderful prizes, including a $100 gift certificate to South Coast Plaza donated by Cepac Tile, a $100 gift card donated by C&M Design, $100 gift certificate to Fleming’s donated by Marcato, a lovely West Elm Vase and Gift Certificate donated by Sicis, a $100 gift card donated by Stone Products Unlimited, and several fun fall accessories provided by Daltile. Thank you to Daltile for making this year’s event such a memorable one, and to Sherwin Williams for providing an in-depth look into 2016’s upcoming color trends.

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Lunch & Learn By Jill Winstead 2016 Lunch & Learn Chair Pacific Landmark hosted ASID-OC on November 10, 2015, for a fun, networking mixer. All three owners, brothers Abby, Ali, and Ray Hashemi, were there to greet designers and familiarize us with their 20+ year-old business, which occupies a block-long showroom and working facility near downtown historic Santa Ana. Also on-hand were their staff and vendors to share with us the many services they provide to the design community. Pacific Landmark specializes in tile, stone, wood, flooring, and cabinetry, as well as quick turn-around fabrication and installation services for those products. They strive to obtain what their clients want, as conveyed by showroom manager Wendy Robinson: “If we don’t have it, we will get it for you”. Designers were treated to tours and demonstrations of Pacific Landmark’s custom cabinetry fabrication center and their stone-cutting shop – all co-located next to their beautifully updated showroom, where designers can meet with their clients and make selections. Throughout the event, guests enjoyed a sumptuous array of hors d’oeuvres, desserts, wine, tea and coffee. There was a raffle for a beautiful fall gift basket filled with wine, glasses, and a Cambria cheese board, among other goodies. In addition, all designers present were given a $100 gift certificate for use at Pacific Landmark. The evening was quite a success and put Pacific Landmark high up on everyone’s radar.

ASID iDOD By Farrah Smith, Allied ASID In early December 2015, iDOD members gathered at the B & C Select showroom in the Laguna Design Center. Our hosts, Rebecca and Bruce Whiteleather, provided a gourmet buffet, festive beverages and fabulous deserts! Bruce gave a very informative talk about what makes B & C standout in this competitive environment. After practicing our “elevator speeches” (the subject of an entire previous iDOD meeting), we enjoyed a panel discussion covering a variety of topics. Our panelists were Beverly Stadler, Adriel Codgal and Tamra Mundia, with Abby Menhenett as moderator. Each designer started by sharing their unique story of how they came to this profession. From there, we went on to cover a variety of topics from fees, working with contractors, marketing and ending with real world advice.

Photos courtesy of Allen Tester, Pacific Landmark Photographer.

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Our next meeting will be on Tuesday, March 1, 2016, and will be hosted by Anita Jacobi at Judy’s Custom Workroom – please join us there!

Welcome to our New Industry Partners and Members Allied Members Claire Juliette Cannesson, Allied ASID Mariana Chaves, Allied ASID Wendy C. Cubbon, Allied ASID Adelina M. Eftenoiu, Allied ASID Linda S. Gordon, Allied ASID Sandra Maddox, Allied ASID Bonita Mccarthy, Allied ASID

Associate Members Shannon Wilkins, Associate ASID

Student Members Sirikit Tan Aragon, Student ASID Carolyn Ann Ashwal, Student ASID Sara Ataei, Student ASID Annelise M. Avila, Student ASID Virginia Bautista, Student ASID Grace Boulghourjian, Student ASID Monaca Jean Brown, Student ASID Kimberly Chen, Student ASID Lizbeth Correa, Student ASID Karen Aiko Cross, Student ASID Pete A. Cruz, Student ASID Rebecca Marie Francis, Student ASID Gwen Frio, Student ASID Danielle Lorrie Gallegos Tonelli, Student ASID Khushnum A. Gill, Student ASID Ann Grams, Student ASID Danielle T Guarino, Student ASID Sally Ha, Student ASID Reema H. Habibeh, Student ASID Bridie Beeson Hatch, Student ASID Tonya Justice, Student ASID Kimberly Keirstead, Student ASID Norma J. Larson, Student ASID Gillian M. Maleki, Student ASID Victoria Ann Phelps, Student ASID Leah Ramos, Student ASID Shaya M. Rees, Student ASID Brie-Ann Kelly Robinson, Student ASID Leslie Rosenthal, Student ASID Samantha Stiegler, Student ASID Yuko Watanabe, Student ASID Lynn West, Student ASID Alicia Wickwire, Student ASID Mariflor Rosello Zuckerbraun, Student ASID

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STUDENT CORNER

From Blueprints to Reality By Paige Svehlak, ASID Student Member, Saddleback The U.S. Dept. of Energy Solar Decathlon 2015 entry Team Orange County, led by University of California, Irvine with Chapman University, Irvine Valley College and Saddleback College, debuted their cost effective, energy efficient, and attractive home, Casa del Sol, from October 8th to the 18th at the Great Park, Irvine CA. Inspired by the California state flower, the golden poppy, their home – Casa del Sol – uses four core principles in design: 1. Embrace the sun and prevailing winds 2. Use innovative technology to compliment this design by pushing the limits of energy efficiency 3. Indoor/outdoor spaces and multigenerational living that appeals to the Southern California market 4. Well adapted to the changing Southwestern climate with drought resilient infrastructure and a drought tolerant, edible landscape. The two-year process included meeting several deliverables including building documentation, audio visual presentations and a comprehensive 500 page project manual outlining every aspect of the home and its’ intent to mitigate the realities of a changing, more extreme climate while displaying solutions for the residential market and educating the community. Not to mention, actually constructing and building the home in less than two months and then moving the modules to the Great Park and putting it back together in a matter of nine days! Paige Svehlak, ASID student member and student of Interior Design Certification program at Saddleback College represented Team OC as Head of Interior Design, Project Coordination and Construction Management of Casa del Sol. She states “the intensity and stress of finishing the home and then competing in this amount of time was overwhelming but totally worth all of the lack of sleep and late nights. Participating in this project and worldwide competition really pushes students to their fullest potential, which prepares us for our potentially professional careers in STEM and clean tech energy.”

Kickoff Meeting By Kellie Davis, Student Rep to the Board

With the help and guidance from Paige’s mentors, Sandy Phoxay (AFI) and Josie Truong, she was able to create a custom collection, made especially for Casa del Sol and work with industry partners including E.B. Bradley Co., Wilsonart, Kravet, Phillips Collection, Blum, Stone Source and Cerno Lighting to make her ideas become reality. In addition, Svehlak was also able to utilize and design a state of the art DC-DC Lighting plan that not only maximizes the building envelopes wattage but also renders perfect light to its’ users. Svehlak says, “it has been a wonderful learning experience being able to work with many professionals in the industry such as Gensler, LPA, The Irvine Company, SoCal Edison and Aspects Furniture Manufacturing Inc.” She continues, “I mean, at 24 years old who gets the opportunity to design, build, and operate a sustainable futuristic home? This was an opportunity of a lifetime that has allowed me to explore and develop into the designer I hope to become. I am now 100% certain that my focus in Interior Design will be in sustainability, clean tech energy, and LED lighting solutions. As I am finishing the last semester of the certification program at Saddleback, I am so excited to think that this is only the beginning of my journey in the design world.” For more details about Casa del Sol and the competition, please visit: http://www.solardecathlon.gov/2015/competition-team-orange-county.html

Wahoo’s November 17th, Wing Lam, owner of Wahoo’s Fish Taco came to IDI to as a guest speaker. He shared his personal life lessons and the key to his success. Wing started by telling us his story, where and how he started. He provided a service to people that didn't have any to begin with. Twenty-six years ago, competition looked a little different. It looked more like a soggy peanut butter & jelly wonder bread sandwich after a day of surfing, versus a fresh, hot fish taco. Wing seized the opportunity and stole the surfing market. He made sure he had a presence in all the surfing competitions in Southern California before he conquered the ski slopes, and eventually the skateboard parks. Through his hard work and dedication, today Wahoo’s Fish Taco has 65 stores, including international locations. As interior designers, we too face a similar scenario. How do we stand apart from our competition? How do we brand ourselves? In a fierce and competitive world, how can we make our future clients or prospective employers choose us? We need to market and eventually brand ourselves as the fresh, hot fish taco!

On November 3rd, Kellie visited IDI to kick off the ASID Student Chapter year. She informed students Photo by Richard Peralta, Hafele America Co. (Industry Partner) about the benefits and importance of joining ASID as a student. The talk was interactive and informative. Membership forms were passed out, and sign up was a huge success! We’re off to a great start!

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Guests also enjoyed Wahoo’s fish and beef tacos and had the opportunity to ask questions and mingle in the Student Center at IDI.

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