design Texas Texas ISSUE 2 | 2019
TEXAS
EXPECT TO BE
INSPIRED ED D At our newly opened Dallas Design Center
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design Texas
DEPARTMENTS
PRESIDENT’S MESSAGE
10
DESIGN COMMUNITIES
36
BOARD OF DIRECTORS NEW MEMBERS
14 39
COVER:
Jana Valdez, Allied ASID Haven Design & Construction
ASID Texas Chapter Office Dallas Design Center 1025 North Stemmons Freeway Suite 605A Dallas, TX 75207-3700 T: 214-748-1541 9am-3:30pm Mon-Fri 12-1pm closed for lunch administrator@tx.asid.org www.tx.asid.org ASID National 1152 15th St. NW, Suite 910 Washington, DC 20005 Tel: 202.546.3480 Fax: 202.546.3240 membership@asid.org www.asid.org
Publishing Staff Art Director • Dawn Lyon Advertising Sales Jamie Williams • 352.448.5873 jwilliams@dsapubs.com
16 20 26 30 32 34
FOCUS ON EFFICIENCY By Julia Molloy
EXCELLENCE IN DESIGN | Residential By Jana Valdez, Allied ASID Principal Interior Designer, Haven Design & Construction THE UNIVERSITY OF TEXAS AT AUSTIN, DELL MEDICAL SCHOOL; By Julie Reynolds, ASID, NCIDQ and Marla Bommarito-Crouch, RID, LEED AP, FIID, ASID 5 COMMON ATTRIBUTES OF HIGHLY SUCCESSFUL DESIGN FIRMS By Marc A. Molinsky METROCON19
By Laura McDonald Stewart, RID, FASID, LEED AP My Experience as an ASID Texas Industry Partner By Simi Kapoor, VP of Business Development Burlington Materials, Inc.
Design Texas magazine is published quarterly for the Texas Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and Design Texas magazine are controlled and owned by the Texas Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the Texas Chapter of ASID.
ASID TEXAS CHAPTER | ISSUE II 2019 - 9 -
. from our president
New Member Benefits: A Texas Chapter member may purchase an ad for $2000 and receive a 10 page spread for no charge.
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IP NEW Benefit: A Texas Chapter Industry Partner may purchase an ad for $2000 and receive a free 3 page advertorial.
ÂśĂ„Â‡Ăˆ u° V Â‹ÂŠĂˆ Â‚Ă“ĂˆÂ›Â•Â° ĂŽ Another NEW IP Member benefit: E-Newsletter BANNER ADS are now available. Email QÂŻuÄΕ›Ă?‹ ” Ă cindi.cagle@gmail.com for pricing. ™Industry Partners: Simi Kapoor, is your NEW Texas Chapter Industry Partner Committee Chair. She can be ä  reached at her business, Burlington Design Gallery in Texas. Read her letter to IPs in this Design 3 Irving, e to answer your questions. Texas magazine. Simi is ready SCALEX will be in Texas in 2019. Location to be announced and hosted by ASID National.
ASID office closure
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8 J !
Pat Gallagher, ASID Texas Chapter Administrator, cracked her femur on Memorial Day weekend and is working from home. Pat is answering all phone calls and emails as usual. The ASID Chapter office will reopen on August 1 when Pat returns. We wish her the best for a speedy recovery.
- 10 - ISSUE II 2019 | ASID TEXAS CHAPTER
Reynolds, ASID, RID, NCIDQ Julie
Quentin Senise, editor of DS&D, the ASID Texas Chapter Media Partner, is devoting 20 pages to feature the 2019 Legacy of Design winners. Winners photos and names will be seen in DS&D magazines mailed to members’ homes AND for sale in 650 Barnes and Nobles bookstores, HEBs, Central Markets and Whole Foods. Call Quentin at 214-304-9896 or email at dsdmag@comcast.net
2018-2019 ASID Texas Chapter President,
Committee Chair openings
Several ASID Texas Chapter Committee Chair positions are open. If you are interested in volunteering for the ASID Texas Chapter, contact Julie Reynolds at 972-931-0536 or or Pat Gallagher at julie.reynolds.interiors@gmail.com 214-748-1541, txasid@att.net
Chapter ASID Texas ÚÝÜÜ
Sponsorship Opportunities
ø ý
Bluebonnet Sponsors at $12,500 (3)
Lone Star Sponsor at $25,000 (only 1)
Graduation Cords and Tassels $3,500
$3,000 DocuSign Contract
GiveSmart Fundraising App $2,500
á ú
Student Scholarships $7050
Legacy of Design, August 9, 2019 • Valet $7,000 • Food sponsors—2 at $12,500 • Adult Beverages $4,000 • Decorations $5,000 • Awards $4,500 • Photographer $500 • Green Screen $1500 • Logo napkins $700 • Presentation $1,200 • Signage $1,200
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design impacts lives ASID Texas Chapter 2019 Graduates Texas Chapter sent the last of our supply of Red Cords and Tassels to 28 graduating Interior Design seniors at three CIDA schools. Seven to UIW, five to Texas State, and sixteen to Texas Tech. Sixteen of the cords were generousy funded by Rosa Salazar, ASID, RID in Lubbock; Julie Ballard, Allied ASID and KSA Design Source both of MIdland. UPPER RIGHT: Cecelia Gonzales, Texas State LOWER LEFT: Lauren Aleman, Texas State BOTTOM RIGHT: Kishya Armstrong at UIW graduation wearing the ASID Red Cords and Tassel next to the Platinum stole signifying membership in the National Society of Leadership and Success. The blue stole signifies Valor & Respect for her service as a United States Veteran. Kishya is entering her second career as an Interior Designer.
ABOVE: University of the Incarnate Word graduates left to right: Taylor Rowe, Alexis D. Castillo, Haley Ochoa, Aaliyah Allen, Yousef Alabathi (not an ASID member), Leandra Alvarez (front) and Kishya Armstrong.
- 12 - ISSUE II 2019 | ASID TEXAS CHAPTER
KITCHEN | BATH | LIGHTING Austin | Dallas | Fort Worth Houston | San Antonio | Southlake expressionshomegallery.com
Discover Excellence.
Meet your Board of Directors
PRESIDENT
PRESIDENT-ELECT
FINANCIAL DIRECTOR
MEMBERSHIP DIRECTOR
STUDENT REPRESENTATIVE TO THE BOARD
Julie Reynolds, ASID, RID president@tx.asid.org
Lisa Barron, ASID, RID president-elect@tx.asid.org
Kimberly Barrow, ASID IP Rep finance@tx.asid.org
PROFESSIONAL DEVELOPMENT DIRECTOR
DIRECTOR AT LARGE
COMMUNICATIONS DIRECTOR
Jessica Wilhelm Mason, Allied ASID professionaldevelopment@tx.asid.org
Sheryl Beck, Allied ASID at-large@tx.asid.org
Teresa McKinney Morgan, ASID communications@tx.asid.org
Joyce Bryant, Allied ASID membership@tx.asid.org
Lauren Aleman, Student ASID studentrep@tx.asid.org
2018-2019 Board of Volunteers / Design Communities Austin - Chair 2018/2019
Fort Worth - Chair 2018/2019
Austin - Financial Officer
Fort Worth - Financial Officer
Dallas Chair - 2018/2019
San Antonio - Chair 2018/2019
Cody Rackley, ASID
Stephanie Chavez, Allied ASID Lisa Floyd, Allied ASID
Dallas - Financial Officer
Lisa Teakell, ASID
Megan Kranz, Associate ASID Cerissa Douglas, Allied ASID
San Antonio - Financial Officer
Kathy Tomkins
Heather Nunez, Associate ASID
El Paso - Chair 2018/2019
West Texas - Chair 2017/2018
El Paso - Financial Officer
West Texas - Financial Officer
Karen Leah Rivera, ASID Fran Timbrook, ASID
- 14 - ISSUE II 2019 | ASID TEXAS CHAPTER
J D Carter, ASID
Julie Ballard, Allied ASID
Industry Partner Liaison TBD
METROCON Expo & Conference-Chair Kenda Draper, ASID
Chapter Newsletter Chair Gina Roth, Allied ASID
Chapter Awards Chair Cecilia Gutierrez
Chapter Roster Chair
Jennifer Mueller, Allied ASID Scholarship Committee Chair
Heather Sutherland, Allied ASID E-Newsletter Editor Cindi Cagle, ASID
Legacy of Design Chair
Elliot Fischer, Industry Partner Chapter Website Chair
Laura McDonald Stewart, FASID Emerging Professional Affairs Chair Corey Davey, ASID
Student Affairs Committee Chair Kelly Mann, ASID
Student Symposium –Chair TBD
Inclusion Chair
Courtney Siebold, Allied ASID Chapter NCIDQ Program Chair Vaishali Soni, Allied ASID
Chapter Sponsorship Chair Christine Eustice, ASID Social Media Chair
Taylor Mahnke, Student ASID Government Affairs Chair Pat McLaughlin, ASID
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ASID TEXAS CHAPTER | ISSUE II 2019 - 15 -
FOCUS ON
Efficiency By Julia Molloy
Hi there! I hope you are well. I want to focus on finance today. There has been a lot of movement in the industry, especially as it pertains to billing models and profit. We all want to make and keep more money. But how do we do that? How do you know where you’re making money and where you’re losing it? These are the tough questions that Principal Interior Designers must face every day. Ultimately, you’ve got figure out the formula for becoming as profitable as possible. There are 3 components to a healthier bottom line; efficiency, financial awareness and a high revenue to man-hour ratio. Mastering these components is the winning formula for financial success.
Today we will focus on the most elusive of the three components; efficiency. In this service business, efficiency IS money.
- 16 - ISSUE II 2019 | ASID TEXAS CHAPTER
In fact, efficiency or lack thereof, is the number one silent killer of profit.
Your efficiency is directly proportionate to your profit. The first step is to
The first rule of efficiency is; do more with what you’ve got! First, identify
identify your money leaks.
areas you need to tighten up efficiency. In which of the following areas are
Keys to Efficiency
you losing money?
Top 5 sources of inefficiency and a weak bottom line
• Proper organizational structure: roles and responsibilities, even if it’s just you and a part timer or two • Centralized information that streamlines processes, like Studio Designer, Ivy, MyDoma, Design Manager etc.
Inadequate structure:
Without the proper systems and processes,
• Strong delegation skills and a weekly team sync meeting
workflow is disjointed, and efforts are not optimized. Every team member
• Well-conceived organizational systems
needs to know what needs to get done and who is responsible for it. The
• Simple to use, easy to maintain method of tracking current to-do’s for the
average poorly structured, 3-person firm spends about $18,000 in extra
office
payroll and over $20,000 in opportunity costs each year due to inappro-
• Well-structured and documented workflows
priate tools, roles and task assignments.
• Single person accountability for each task. Even if there is collaboration, 1 person is responsible.
Disorganization:
Without a place to centralize information it is diffi-
cult to coordinate and quickly find important information when and where
Efficiency in team tasking, workflow and office organization is key to
you need it. The average 3-person interior design firm wastes over $4,500 a
building a profitable firm while at the same time remaining competitive.
year in extra payroll costs just looking for things!
Aligning these elements optimally will allow you to harness the power of your team and leverage your service offering for a stronger bottom line.
Poor delegation: Leverage your time; dedicate it to activities that
Not to mention, more clarity, happier clients and peace of mind!
truly require YOUR attention. Spend your billable hours on billable tasks or other revenue generating activity. Having better systems will facilitate
Where are your money leaks? Want help getting organized and more effi-
you being able to delegate and get quality and timely results from your
cient, visit my blog for the 20 days to get organized series at
team members or contractors. Developing your ability to perform well
www.JuliaMolloy.com. Enjoy!
through other people will increase capacity and productivity which translates to a stronger bottom line.
Interruptions: Strive for prolonged periods of high concentration. This is the most productive state. Every time you and your team) get interrupted you lose a few minutes of productive time. The start and stop mentality is an epidemic in this industry and it costs the average inefficient 3 person firm over $20,000 in extra payroll every year!
Firefighting:
Time is wasted fixing things, repeating efforts or redoing
Julia Molloy is the leading operations specialist for the interior design industry. She has over 2 decades of operations experience, 12 of them in the design field and has a wealth of knowledge from the interior design, graphic design, operations and technology sectors. She is a sought after speaker, a Business of Design faculty member, on the Better Practices Network board of advisors, has been a continued education instructor to the faculty at New York School of Interior Design and a member of ASID. Molloy has also chaired the ASID Student Affairs Committee and the board of advisors for the Art Institute – Interior Design program.
something. These disruptions redirect time and resources and indicate that you do not have adequate control of your processes. Proactive 3 person interior design firms save an average of 30,000 a year in actual payroll costs over firms that are in reactive mode.
This is all cash that could flow straight to your bottom line!
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Julia Molloy is also the founder of the renowned BOLD Summit – Business of Luxury Design Summit. This event focuses on the special business needs unique to firms positioned in the luxury market and is a powerful catalyst for luxury focused interior designers and architects around the world. In pursuing her mission to advance the industry, each year she galvanizes the world’s leaders in luxury design to share their wisdom and advice. The BOLD Summit continues to be a driving force for enriching lives and propelling excellence in the design community around the globe.
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DESIGN
Excellence in
residential
HAVEN DESIGN & CONSTRUCTION
By Jana Valdez, Allied ASID Principal Interior Designer As an interior designer with a growing practice, I’ve found that it’s crucial to keep an updated and polished portfolio of my work to attract new clients. We spend hours carefully designing and creating unique spaces , meticulously staging them, having them professionally photographed and edited, and finally, we end up with beautiful images of our work. But, then the hard question becomes, “How do we market ourselves?” A gorgeous portfolio doesn’t do much good if no one sees it. Of course, there are the obvious marketing tools, such as a business website and a Google listing, but what else is out there for marketing interior designers?
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This past year, I had an eye opening experience that I’d like to share about marketing our interior design services, from a few surprising sources—entering design contests, and posting our work on Houzz, Instagram and Pinterest. Shortly after establishing our design firm, we made it an annual goal to enter design contests as a way to gain credibility for our firm. It was also a great way to reward our design team for their hard work. After all, it’s extremely motivating as a team to win an award after pouring our time and talents into a project. And, as we won multiple awards, it definitely added credibility and built team morale, but what I did not expect is that it was also a powerful marketing tool for our business. After winning several awards for our “North San Antonio” design and remodel project, I began to get phone calls from potential clients who’d seen the announcement of the awards in design magazines, online and on social media. The more exposure the project got with the various print media and social media, the more phone calls we received. Then, I began seeing others post the photos of our work to Pinterest and Instagram, but without tagging us, and I realized that I’d better create accounts for us to tag and promote our own work to get us “in the game”. After posting on Houzz, Instagram and Pinterest, the kitchen images went viral, our Instagram grew, and so did our client base. As a result, we currently have design clients in multiple cities and states, which is something that I would not have dared to dream a few years ago. The “North San Antonio” kitchen went on to become the second most saved kitchen photo on Houzz for 2018 and also
- 24 - ISSUE II 2019 | ASID TEXAS CHAPTER
won the ASID Legacy of Design Awards for “Kitchen over $50,000” and overall “Residential- Best in Show” for the Texas Chapter. Finally, it won two regional awards, the 2019 NARI Regional Award for “Best Kitchen Remodel between $100,000 and $150,000” and Luxe Interiors & Design Magazine’s Luxe 2019 RED Award for “Regional Best Kitchen- Austin/ San Antonio.” Through these experiences, I’ve learned a very powerful lesson, with our “accidental marketing” plan—Never underestimate the powerful marketing exposure gained from entering design awards and posting on social media. Don’t be afraid to put your work out there. You just might gain a few new clients and dedicated followers. It’s definitely worth it!
Architectural Photos by Matthew Niemann Photography Head Shot Photo by Laura Haley Photography
ASID TEXAS CHAPTER | ISSUE II 2019 - 25 -
THE UNIVERSITY OF TEXAS AT AUSTIN, DELL MEDICAL SCHOOL H EALTH T RANSFORMATION B UILDING & H EALTH D ISCOVERY B UILDING , A USTIN
Informal Group Lounge Seating Areas Throughout Health Discovery Building
By Julie Reynolds, ASID, NCIDQ ASID Texas Chapter President 2018-2019 In February of 2019, my husband became ill on our trip to Austin and I took him to the new Dell Hospital where he was treated for a non-life threatening illness. He was quickly taken to one of the 60 ER bays in this incredible facility. It was in June of this year, that I realized that one of our own ASID Texas Chapter members team was instrumental in specifying the furnishings that functioned so well for us. The Bommarito Group, led by Marla BommaritoCrouch, ASID, RID, FIIDA, LEED AP. I experienced the fact that DESIGN DOES IMPACT LIVES in this thoughtfully planned healing environment. Enjoy reading about the project from inception to completion and seeing some of the furnishings that provide comfort and a little privacy for visitors during stressful times.
Student Medical Labs with Ergonomic Stools - 26 - ISSUE II 2019 | ASID TEXAS CHAPTER
Entrance to the Health Discovery Building with Outdoor Seating
Small Open Conference Rooms
By Marla Bommarito-Crouch, RID, LEED AP, FIID, ASID CEO, Principal-In-Charge
The University of Austin Dell Medical School was the first Medical School built from the ground up in 50 years in the USA, so it was an honor to be on the design team. ZGF with Page Architects were the shell architects and Bommarito Group was the furniture designer. This team was challenged with designing Phase I of the Dell Medical School to support the goal of creating an internationally recognized medical school. The projects comprise two buildings that brings together interdisciplinary groups of scientists, clinicians, healthcare professionals, and engineers from multiple fields in the research and clinical environments to promote dynamic interaction, continuous leaning and ingenious discovery and to provide the highest level of medical awareness of treatment.
- 28 - ISSUE 1 2019 | ASID TEXAS CHAPTER
The seven-story, 264,430 SF Health Discovery Building provided space for 90 Principal Investigators in both wet and dry research groups focused on cancer, neuroscience, cardiopulmonary, metabolism and genetics genomics research. It also houses three major imaging modalities for research and clinical use. The 10-story, 239,370 SF Health Transformation Building has been designed as flexible core + shell structure. Connections between the upper levels and the two buildings serve to enhance synergies between research and clinical care at the Medical School. Both buildings are LEED GoldÂŽ.
Principal-In-Charge- Marla Bommarito Project Manager – Judy Bush Project Design -Ashley Byers
Corridors with Random Lounge Seating
5 C O M M O N AT T R I B U T E S O F
Highly Successful Design Firms By Marc A. Molinsky As CEO of DesignerAdvantage, I have had the pleasure of working closely with hundreds of interior design firms throughout the United States over the last 15 years. My job has provided me with a unique vantage point into all of the different ways that interior designs manage all of the intricacies of their firms. I was recently reflecting back on my many years of experience in this industry and it occurred to me that the most successful design firms all shared 5 attributes regarding the manner in which they run and manage their businesses. These common 5 attributes are as follows:
1
Great Customer Service – Running a highly successful design firm starts with providing great customer service. In the same manner in which The Four Seasons and Ritz Carltons treat every encounter with their customers with the greatest of care and attention to detail, the most successful design firms use the same approach with their clients. Providing great customer service entails promptly and thoroughly responding to all client requests and proactively keeping them informed on the progress of the project. The best design firms understand that there is no detail too small when it comes to working with high end clients.
3 5
Positive Culture – Firms that have been able to create a culture of excellence and positivity seem to attract and retain the best employees and clients. Positive energy within a firm is generated when the principals create an environment where everyone in the firm is required to be highly respectful of one another at all times. It is also created by challenging each employee – in a positive manner - to perform their work at the highest possible level of quality and excellence.
Know When to Say “Goodbye” – Another common
attribute about successful firms is that they are not shy or hesitant to terminate clients that do not value their work or are not willing to pay for their time. Although every firm has to deal with this type of client at some point, the most successful firms understand that these clients can quickly destroy the morale of themselves and their employees resulting in lower quality work and high turnover – and ultimately less profitability.
- 30 - ISSUE II 2019 | ASID TEXAS CHAPTER
2
Accountability – It is inevitable that some things are going to go wrong on most design projects. The best firms understand that every problem is a golden opportunity for them to demonstrate their integrity and accountability to their clients. In my experience, the most successful firms immediately take full ownership of all problems on a project and they do whatever is necessary to “make
4
Proficient at Billing Time – The best firms are fearless and unapologetic when it comes to billing their time on a project. Even though they might receive negative feedback from their clients from time to time, they continue to bill their time with confidence because they understand that time billing is essential to their firm’s financial well-being and their clients have agreed to it in writing.
Marc is currently the founder and CEO of DesignerAdvantage, Inc., the nation's first and largest provider of business services and software exclusively to the interior design trade. Prior to founding DesignerAdvantage, Marc obtained his CPA while working as an auditor at Ernst & Young, LLP. Marc obtained his B.S. in Accounting at Boston College.
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If this New Wilsonar t® THINSCAPE™ counter top could talk, it would tell you it’s time to conver t the office into a nurser y. Think about it: Kitchen counters see a lot. And if it’s going to be a par t of your family, it better be built to last. I n t r o d u c i n g N e w W i l s o n a r t ® T H I N S C A P E ™ P e r f o r m a n c e To p s : E u r o p e a n inspired, ultra-thin countertops, delivering affordable luxury with exceptional performance. Product Featured: Spanish Limestone TS306 | ©2019 Wilsonart® LLC. All Rights Reserved.
ASID TEXAS CHAPTER | ISSUE II 2019 - 31 -
Professional, Productive & Personal Plan to be at Market Hall in Dallas, Texas, on Thursday, August 8 & Friday,
FYI: Many of this year’s sessions cannot be found anywhere else as they
August 9 to connect with, learn from, and do business with interior
will be presented by design professionals from companies like Corgan,
designers, architects, facility managers, real estate professionals, students
Gensler, HKS, JLL, PDR Corp, SmithGroup, and VAI Architects. Topics
and other essential industry members catering to the built environment.
include “Community Action for Healthier Materials,” “Designing StudentCentric Ecosystems,” “Autism in Public Spaces,” and “Communicating
EVENT OFFERINGS INCLUDE:
Your Way Through Green Organizational Change.”
• Two inspiring and informative Keynote Addresses delivered by thought • 25,000+ SF Trade Show featuring an array of products and services
leaders who have each had a sizable influence on our industry:
catering to all market segments Thursday Keynote Speaker: Paul • Wednesday evening Kick-Off Party at the expanded and renovated offices of A&D firm Corgan
Doherty, AIA, CDT, IFMA Fellow, President & CEO of TDG – the digit group, inc. | Paul is one of the world’s
• Thursday evening Design Crawl through the impressive Design District showrooms of Allsteel, National, and Steelcase
most sought after visionaries, strategists and integrators of process, technology and business. An award-winning
• collaborative Design Charrette with students from regional academic programs
architect, author, educator, and analyst, Paul advises Fortune 500 organizations, global government agencies, prominent
• Thursday afternoon networking Happy Hour and Friday mid-morning Bubbly Break featuring champagne cocktails
institutions and the most prestigious architectural, engineering and contracting firms in the world. A pioneer in Building Information
• Design Vignettes by area A&D firms celebrating the diversity of our industry
Modeling (BIM), his past successful ventures include Revit Technologies (sold to Autodesk 2002), Buzzsaw (sold to Autodesk 2001) and TRIRIGA (sold to IBM 2011). Paul's current work is focused on Smart Cities real
• 40 IDCEC-approved Health, Safety, Welfare Continuing Education
estate developments operating in China, Japan, South Korea, Malaysia,
Courses for interior designers and architects, many of which are also
Thailand, New Zealand, Australia, India, Kingdom of Saudi Arabia, United
approved by AIA, EDAC, and/or GBCI
Arab Emirates, Kuwait, Ireland, Canada and throughout the USA.
- 32 - ISSUE II 2019 | ASID TEXAS CHAPTER
Friday Keynote Speaker: Jessica Rose
associations – ASID Texas, ASID Texas Gulf Coast, CSI Dallas, NEWH
Cooper, WELL AP, NCIDQ, LEED AP
Dallas & USGBC Texas – collaborate to offer an expansive event for their
ID+C, Chief Commercial Officerof the
members and beyond.
International WELL Building Institute | In her role with IWBI, Jessica brings
METROCON19 Sponsors:
health-focused design and policy
Landmark Sponsor | DALLAS MARKET CENTER
solutions to diverse buildings and
Media Sponsor | Modern Luxury Interiors Texas
human environments around the globe. Bridging the analytical and the creative, she leverages scientific evidence and research to help clients both quantify the value of healthy buildings and develop technical solutions for implementing the WELL Building Standard™. Jessica leads the IWBI Commercial team, a solutions-oriented and customer-focused group that works daily to improve building performance, foster human health and happiness, and drive business success. Jessica is a WELL Faculty, one of the first WELL Accredited Professionals, a licensed interior designer and holds an NCIDQ Certificate. She graduated from Cornell University with a Bachelor of Science in Design and Environmental Analysis.
About METROCON: Started in 2003, METROCON is the largest not-forprofit [501(c)6], self-produced, volunteer-driven, design specificationfocused regional expo and conference in the USA. Volunteers from five
• Allsteel
• LDF Silk
• American Olean
• National Office Furniture
• Arizona Tile
• Paravars
• C&C Wholesale / Mapei
• Pella Windows & Doors
• Corgan
• ProSource Wholesale
• Dallas Rugs
• PSGI / P.S. Gerry, Inc.
• Decorative Concepts
• Schluter Systems
• DFW Painting
• Sherwin-Williams
• EF Contract
• Southwest Solutions Group, Inc.
• Ferrari Gallery
• Speech Privacy Systems
• FiberSeal
• Steelcase
• Hawa Sliding Solutions
• Taymor
• Herman Miller
• Thorntree
• Interior Resources
• Vicostone
• Interior Resources Group
• Wood Cubicles
• KSM Design Source Visit metroconexpo.org for full event details and to register to attend.
ASID TEXAS CHAPTER | ISSUE II 2019 - 33 -
My Experience as an ASID Texas Industry Partner By Simi Kapoor
VP of Business Development, Burlington Materials, Inc My experience as an industry partner is very current and new. Although we have been an importer and distributor of natural stone slabs since 2009 and we moved to Dallas from California in 2015, it wasn’t until 2017 that we decided to add a design gallery to our existing wholesale business to service the DFW design community. I wanted to reach out and let everyone know about our Design Gallery but had no idea where to begin (besides doing a marketing campaign), how to get in front of the interior designers. One of my first client interior designer who stumbled upon my showroom via a fabricator client suggested that I look into becoming an ASID industry partner. I hopped on the ASID website and read almost everything I could. The website was very informative and I signed up to be an Industry partner. I would like to share my thoughts and experiences here to give an idea to professionals who are in the same boat as I am and are looking to increase the exposure of their company or showroom or services to the design community.
MAIN OFFICE 14315 Inwood Rd Suite 104 Dallas, TX 75244 WORLD TRADE CENTER 2050 N. Stemmons Frwy Floor 6, Space #6294 Dallas, TX 75207
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As a member, I started getting the monthly newsletter that lists all the ASID events and started adding all the events to my calendar. ASID TX website also lists all the events organized by the industry partners on their website. I started adding those as well to my calendar. My first event was attending the monthly meeting at ASID Fort worth chapter. Being a newbie and not knowing the traffic situation, I reached the venue almost 1 1/2 hour late. I was welcomed with smiling faces of members who were very friendly. I was introduced to so many designers which gave me an opportunity to tell them about my brand new showroom. I met professionals who were industry partners like me and I met reps whom I can potentially partner with. Over the next year, I tried to attend as many events as I could and kept meeting the same and new members. As an industry partner, I had requested to host an ASID event at my showroom. The board members are amazing and try really hard to accommodate everyone and give equal opportunity. We did the Pre Grand Opening of the Design Gallery in Aug 2018 and had over 150 attendees. To me that was a phenomenal number since no one in the design community knew about us before. I cherish the relationships I had made through the ASID community as it has helped me meet so many amazing interior designers and industry partners that are now clients and close friends. We recently held the grand opening of Burlington Design Gallery on April 3rd and it still so sentimental for me as I tell everyone that we had over 400 attendees. ASID has helped me and my team connect with the design community. I want to get more involved and see if I can help in any way and am really thrilled to get an opportunity to be a liaison for new Industry partners. I am looking forward to helping the new IP members and would love to share my personal experiences with them.
design impacts lives
Legacy of Design Texas Chapter of the American Society of Interior Designers Awards and Annual Meeting Friday, August 9, 2019 Go to tx.asid.org/events for details and updates. In kind Legacy of Design Location Sponsor
Media Sponsor
ASID TEXAS CHAPTER | ISSUE II 2019 - 35 -
dallas
design community
During April, the DDC Emerging Professionals had the privilege of a guided tour of Dallas Market Center with DMC's own, Michael Bauer and local designer, Kristi Hopper.
The Dallas Design Community March Meeting, hosted by Industry Partner, Verona Marble, was filled with information about the process of making quartz, the impact of Chinese tariffs on the industry and trends in quartz! It was topped off with an exciting drawing for a trip to Italy, won by designer, Robin Burrill, ASID!
Kristi Hopper, Associate ASID; Michael Bauer, Industry Partner, Dallas Market Center; Andra Paul Lundberg, General Manager, Verona Marble; Robin Burrill, ASID ; Terri Marchefski, Showroom Manager, Verona Marble
Best of Show Winners and Highlights from DDC's Design Ovation in May
During March, the DDC Emerging Professionals were invited into the home of Jon Sayah, owner of Industry Partner, Lights Fantastic Pro and Satellite to experience the latest in lighting technology, installation and design.
Jon Sayah, owner, Lights Fantastic Pro; Sonya Pickens, Allied ASID; XXXX, Ioana Bates, Allied ASID
The Dallas Design Community April Meeting, hosted by Industry Partner, Delivery Limited and presented by Keith Brown by Industry Partner, Industry Partner of Audio Video Innovations, did not disappoint. For CEU Credit, our members learned the proper integration of smart home technologies and how technology could improve their clients' daily lives.
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BEST IN SHOW RESIDENTIAL Margaret Chambers, ASID Chambers Interiors & Associates, Inc. Design Team Allen M, Keith, Allied ASID
BEST IN SHOW COMMERCIAL Andre Staffelbach, ASID DLR Group | Staffelbach Design Team: Andre Staffelbach, ASID, FIIDA; Art Bloodworth, RID; Paul Hanley; Jo Heinz, FIIDA; Mrk Keilson; Kevin Pheiffer, FA, Mark Reed; Hannah Rubin, IIDA
Back row: Daniel the Stilt Walker; Kathy Tompkins, Industry Partner, The Stone Collection; Andra Schwenk, ASID; Sharon Hargrove, Allied ASID; Lisa Floyd, Allied ASID; Sonya Pickens, Allied ASID; Jennifer Mueller, Allied ASID; Sherry Zuch, Industry Partner, Capital Renovations Group; Cynthia Greco, Allied ASID; Photo by Professional Photography by Serkan Zanagar
Jenifer Wiley, NKBA; Debra Stewart, ASID; Dana Bass, ASID; Karen Parks, ASID; Carrie Barron, Allied ASID; Cynthia Greco, Allied ASID Photography by Serkan Zanagar
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ASID TEXAS CHAPTER | ISSUE II 2019 - 37 -
el paso
design community
On April 16th Brad Crane, with Crane Reps, hosted the El Paso Design Community’s monthly lunch meeting at Angry Owl Southwest Grill & Cantina. Brad presented a CEU titled “Decorative Glass for the Interiors Environment.” The class introduced attendees to the opportunities to create the overall look and feel of a space by using glass, as well as the performance of glass surfaces over time.
Brad Crane of Crane Reps reviews the differences between the various fabrication and finishing processes for different decorative glass applications with Fran Timbrook, ASID,
Gracie Santiago Ornelas, Ann Perez, ASID and Sally Dinsmoor, ASID listen intently about the different types of glass common in the interior space and their impact on safety.
Sally Dinsmoor, ASID (2nd from left) and Shelley Saab, ASID (right) welcome INTERIOR DESIGN TECHNOLOGy STUDENTS from El Paso Community College.
On May 9th Staci Sinay of Cambria hosted lunch for the El Paso Design Community at Thyme Matters. Stacy presented the CEU “Colors Impact on Mind & Body in Interior Environments.” Attendees learned the important role color has on our emotions and behavior when we engage with a specific finish, material or environment. Staci Sinay, the residential representative from Cambria explains how color can be used as a powerful tool to send messages about spaces or products to consumers.
Staci Sinay, Lorraine Huit, Allied ASID and Lorraine Pinon enjoy visiting after the presentation.
On May 9th Paradigm Texas, home accessories and gift boutique, celebrated their 3rd Anniversary with an open house and art show. Signature cocktails and hora
d-oeuvres were served as guests mingled and looked at the magical southwesterninspired artwork of El Paso artist, Patrick Gabaldon.
Co-founders Robert Lomnicki, Allied ASID and John Zimmerman hosted clients and guests at their 3rd Anniversary reception.
El Paso Artist Patrick Gabaldon (left) Robert Lomnicki, Allied ASID and John Zimmerman stand beside one of several original paintings on display at the event.
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WELCOME NEW MEMBERS ALLIED
Casey Blanco, Allied ASID Karen D Chislett, Allied ASID Jona Collins, Allied ASID, CID Monica Julissa Cruz, Allied ASID Stephani D. Gambrell, Allied ASID Julie Kuney, Allied ASID Carole L. Mitchell, Allied ASID Shreya B. Patel, Allied ASID ASSOCIATE
Uttara Patil, Associate ASID Maria M. Reed, Associate ASID PROFESSIONAL
Phillip Ray Craddock, ASID Minette Hiller, ASID, RID Juliana Nicole Landrum, ASID Tim Schelfe, FASID, FASID, CAPS, CID Tanya R Taylor-Zimmerman, ASID STUDENTS
Jessica Renee Alexander, Student ASID Bryann Kirsti Agajanian, Student ASID Callie Lee Crandall, Student ASID Naomi Angeline Ball, Student ASID Lillian Sell, Student ASID Lauren Paige Taylor, Student ASID Courtney Faye White, Student ASID Kaitlin Turman, Student ASID Caroline Elizabeth Bergmann, Student ASID Aaron Rangel, Student ASID Avery Northcutt, Student ASID Maritza Mena-Ruley, Student ASID Molly Harris, Student ASID INDUSTRY PARTNERS
Adair’s Fine Floors - Regan Adair Aladdin Cleaning and Restoration Aladdin Cleaning and Restor - Meg Walker Arteriors Home - Jordan Fannin Ballard Designs - Emily Ryan California Closets - Tanya Roberts California Closets - Adrianne White Castelle - James Coyle Castelle - George Gikas Codarus - Cody Ables - Huteheson Danze by Gerber - Jesse Bain Decorative Concepts - Colt Trew Delos Rugs - Susan Hatch Florida Tile - Anne Galmor Global Views - Patty Price Gold Star Distributor Appliance and Lighting - Taylor Nixon Installation Delivery & Storage, L.P. - Claudia Vazquez Knoll Studio - Lea Stevens Levantina - Ryan Ritsema Logison Acoustic Network - Taylor Coen Ludowici - Stephanie Ellis Ludowici - Cindy Walker Mirrella Tile - Reza Naderi Panoramic Doors - John Russell ProSource Wholesale - Amaris Castellano Scott Group Studio - Russell Webb Sherle Wagner International - Mark Curtis Skyline Floorscapes - Blake Chaffee The Interior - Victoria Bixler USM Modular Furniture - John Mcgillicuddy
ASID TEXAS CHAPTER | ISSUE II 2019 - 39 -
ft worth
design community
Fort Worth Design Community had a great time Mixing and Mingling with other AIA members and IP’s, brought together at Buffalo West Steak House in Fort Worth. Great time had by all and looking forward to co-hosting Green Build Association at the New Babe’s in North Richland Hills along with Antique Lumber Company.
2600 BROADWA A AY ST. | SAN ANTON NIO, TX 78215 | 210.223.46 610
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san antonio design community
ASID Industry Partner Lighting Inc San Antonio hosted the 2019 Crown Jewel Fiesta Celebration in their beautiful showroom. Good times were had with Chicken Sh**
Bingo! Guests were treated to yummy Mexican food from MalDonado’s Food Truck. Thank you Lighting Inc!
Cerissa Douglas and Nichelle Hosley
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Jamie Hernandez, ET from Lighting Inc, Nichelle Hosley
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11935 North Stemmons Freeway, Suite 100, Dallas, Texas 75234 | 972.488.5700 2100 Handley Ederville Road, Suite 100, Fort Worth, Texas 76118 | 817.698.5500
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