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THE ACRONYM SEO IS SHORT FOR

“Search Engine Optimisation”

and in simple terms refers to putting content online that’s been tailored and refined so that it’s easier to get noticed by search engines such as Google or Bing. Another benefit of SEO content is that it can give you inspiration for marketing you can use on other channels, such as social media or customer newsletters. Each of the blogs we write and publish on our website also get posted about on our social media, and then those posts also form the basis of our newsletter content for existing customers. Although social media posts and email newsletters can’t really reap the rewards of SEO content, it can give your marketing teams successful inspiration to use to structure their upcoming campaigns around.

Marketing is a constantly evolving process, and one that can be difficult to predict, and even harder to take advantage of successfully. However, although SEO content is a relatively new concept to the general public, it’s undoubtedly an influentially powerful tool in any marketer’s toolbox. Given the key role that the internet plays in modern life, it’s also one that won’t be going anywhere anytime soon.

SEO is an imperative component of any successful marketing strategy. It is the technique to help you to rank best on search engines, increasing traffic and conversions, and generating more revenue for your business.

Tyler Chase Senior Marketing Executive The DS Group

POWERFUL, PROSPEROUS, CAPABLE CAMPAIGNS

PPC Campaigns are one of the most effective forms of digital marketing. We take a look at what they are, and why they’re important to use.

Pay-Per-Click (PPC) campaigns are a form of digital marketing, where advertisers pay a fee every time one of their adverts is clicked on. PPC adverts appear on search engines such as Google or Bing, and they’re one of the more popular forms of digital marketing because advertisers only pay advertising fees if and when their advert is clicked on.

The most common platform for PPC adverts is Google Ads. This means that whenever someone searches for a topic that’s related to a specific business, Google will provide a selection of relevant PPC adverts to search-engine users, and if they’re clicked on, Google will charge an advertising fee to the relevant business.

PPC Campaigns are a great way to increase exposure and bring new traffic to your website. At The DS Group, we use adwords to help promote our services and provide new business for our sales team. By using relevant keywords, and the right strategy, PPC campaigns will not only drive traffic to your website but will also eventually bring you higher conversion rates when selling a service or product online.

Dom Littler - Marketing Manager - The DS Group