Pages 24

CHOOSING A FINISH

For coated paper, you also have a chance to decide upon a visual finish. One of the most common is a matte finish, which allows printed paper to have the visual benefit of coated paper, but allows certain pens to be used on them for writing. Another popular finish choice is a glossy effect, which gives paper a slightly reflective sheen. This is often the finish used in marketing materials, because it’s attention-grabbing and visually pleasing.

HOW CAN WE HELP?

Whether you need glossy coated paper leaflets for handing out, or simple and understated letters for door drops, here at the DS Group, we’ve got all the tools necessary for you to create great paper marketing materials for your business!

LASER-FOCUSED PRINTING PRECISION

As print service providers, we’re always getting asked about the difference between digital printing and offset printing, and what advantages one process might have over another.

As a company, printing is at the heart of our business, and our printing presses are running around the clock to expertly complete orders for our clients. However, a lot of our first-time clients have questions about the printing process itself: What exactly is digital printing? Why might you want to use digital printing instead of another process?

To discuss the advantages of digital printing over other methods, it helps to understand what the printing method actually is. Digital printing doesn’t involve using any printing plates, but instead uses inkjet lasers and toner to digitally print designs and text onto sheets of paper.

WHAT IS DIGITAL PRINTING?