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The DS Group stand was well attended, which gave us lots of chances to meet with new customers who hadn’t heard of us before, as well as catching up with other local business owners at the event.

At the DS Group, fantastic customer service is at the heart of every single job we fulfil. Our perfect customer service record comes from a love of supporting and pairing with local businesses, so business exhibitions like this one are incredibly important to us. Most of our clients are repeat customers, and many of them have been coming to us for all of their print and production needs for many years. Our business wouldn’t be able to function without these key business contacts, so we’re proud to be members of the Chambers of Commerce, and always look forward to events like these.

If you’re looking to add to the list of our latest business contacts, or if you’re a company we’ve worked with before who’d like to use our services again, please get in touch!

www.essexchambers.co.uk

As proud members of Essex Chambers of Commerce, we were honoured to work as print partners at the Chelmsford festival earlier in the year, and now the Basildon expo. As a Clactonbased business, branching out to Basildon gave us the opportunity to network and meet many new businesses, and the expo provided us with the ideal platform to showcase our service to a new audience.

Clara Perry - Commercial Director - The DS Group

SEO-CRETS TO SUCCESS

We take a look at an online marketing process that many are still unfamiliar with.

Although we’ve always specialised in print and mail marketing, we also recognise the importance of digital marketing too. Many people know about traditional forms of online marketing, like social media, email newsletters, and banner advertising, but you can’t afford to ignore some of the more technical forms of online marketing, such as using SEO.

SEO can be a fantastic and effective way for your business content to reach a new audience, and potentially get your message out to individuals that could be prospective customers for your business.

There are hundreds of elements of SEO criteria that determine how well a website or piece of content ‘ranks’ online. Marketing experts can dedicate hours to optimising even a single piece of content to guarantee it’s as appealing as possible to search engines. However, there are also some simple tricks that businesses can use to ensure their content is optimised as much as possible.

The first step is to do some SEOfocused research before writing your content. There are tools that can be used to identify exactly what needs to go into your content to ensure that that it has the highest chance of being relevant to your audience and appealing to search engines. For example, by simply inputting a key word or phrase relating to a specific subject, SEO tools can give content writers a list of specific keywords they can use to inform the nature of their content. Each one of these keywords will contribute to better performance in search engine results pages.

SEO tools can also tell you which keyword topics are likely to perform better than others, which ones have got fewer articles written about them, and which ones represent an oversaturated market. There are also tools that show content writers how to optimise paragraph and sentence lengths within articles, blogs and content, so that they meet optimal SEO conditions.

To help optimise The DS Group’s website, we write informative blog posts, and each one is reviewed and modified by members of our marketing team. This ensures that they meet stringent SEO requirements. The results speak for themselves, because if you search for relevant topics such as “direct mail Essex”, or “Essex contract publishing”, the SEO blogs that we’ve written and posted on our website have landed us on the very first page of search results for those topics.