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THE BENEFITS OF DIGITAL PRINTING

When the technology was first implemented, digital printing wasn’t particularly attractive as a printing method, because it didn’t work well 100% of time. However, the technology that allows digital printing has made significant advances in recent years. Where digital printing used to be seen as slightly less reliable than offset printing, the machinery we have today means that printing jobs can be of an incredibly high-quality standard, and it’s now applicable to many more uses than before.

When using digital printing, there’s no need to replace a printing plate every time. In offset printing, a new plate needs to be created for each individual printing job or design that a client wants, but with digital printing, the process allows for ondemand printing, and is as simple as choosing a design and making sure the printer has the correct ink to complete the job.

Another benefit of digital printing is that it has variable data capability. This means that whilst printing, you’ve got the option to change certain pieces of information on each individual printed sheet. This has incredibly useful marketing applications, as you can personalise each of your printed items to a targeted individual. For example, when we send out each issue of our Hello Marketing magazine to readers, we print a personalised cover letter to include in each delivery packet. It’s a nice personal touch that we like to think makes all the difference to our clients.

Utilising digital printing also means that you can print out the exact number of pages that you need for a specific order. With other printing methods, the cost and labour involved in creating individual plates for each printing job can be time consuming, especially if a print job only requires a small number of printed items. With digital printing, we can print quantities of items as low or as high as our clients need, as quickly as they need.

WE ARE DIGITAL PRINT EXPERTS

The benefits to using digital print are endless, and it’s easy to see why it’s seen as one of the most effective printing methods in today’s society. If you’re looking for a print specialist to aid your business, then look no further than the DS Group! We’ve got a whole fleet of printing presses and over 20 years of experience as print specialists, and we’d love for you to get in touch!

OUR SUMMER SOIRÉE

At the DS Group, we all tend to get quite excited as August approaches, as this is usually the month that our managing director, Allistair Hunter, throws his annual summer party for the DS Group team!

This year was no different, and on the 5th of August, Allistair generously hosted the 2022 DS Group Summer Party. The event was a fantastic success, and our DS Group family partied through the night whilst enjoying the music, games, drinks, and BBQ food provided!

As you can see from the pictures, the event was a great chance for everyone to socialise together outside of work, and lots of happy memories were made on the night. We’ve had an incredibly productive and busy year at The DS Group, so everyone appreciated getting the chance to unwind and have a bit of fun with their friends and colleagues!