Pages 20

6 REASONS WHY PPC CAMPAIGNS ARE IMPORTANT

PPC Campaigns are cost effective compared to other methods

Due to the fact that businesses only pay for the clicks that they actually receive, businesses know that all the money they invest into a PPC campaign will actually be used effectively.

They provide instant site traffic

Unlike other forms of advertising that rely on techniques like a “call to action”, PPC campaigns provide instant site traffic. This means that it’s easier for your prospective customers to engage with your business, and you can rest easily knowing exactly how many people are seeing your campaign.

Businesses can run multiple PPC Campaigns for each keyword

By doing proper market research, businesses can figure out what exactly prospective customers are looking for within specific industries or markets. A knowledge-savvy business can effectively corner entire sections of the market through strategic use of multiple PPC adverts, each targeting slightly different keywords. Awareness that the consumer is interested in the topic they’ve searched for

Due to their nature as search engine-produced advertisements, advertisers can ensure that those seeing their ads are at the very least slightly interested in the services or products that they’re selling. This makes them more likely to be in the market to engage with your business than the average consumer, and therefore, more likely to be interested in your business specifically.

Access to new customers

PPC campaigns aim to bring new customers to your business, this means they have slightly different objectives than some other kinds of digital advertising, such as email newsletters or social media, which are only focused on informing your existing customers about new products or services.

Your advert will be on the first page of search results

This makes your company seem authoritative and industry-leading within that specific topic, which instils confidence in your business, and is more likely to increase sales.

As industry professionals, the team here at the DS Group understands the value in using PPC campaigns to drive advertising to market our services. From direct mail, to print, media, and marketing, we use PPC campaigns covering a wide range of topics to get the word out about how we can help our clients. For all of your print and production needs, get in touch today!

OUR CONTRACT PUBLISHING SERVICE

At the DS Group, we offer a unique contract publishing service which utilises our company’s long history producing print materials for our customers.

The phrase “Contract Publishing” refers to a business arrangement where a company publishes content on behalf of a business or organisation via a contractual relationship.

For some businesses, this can mean employing a marketing agency or brand ambassador to handle their social media channels, or creating other forms of content to advertise with.

The DS Group’s contract publishing division is innovative and exciting, as it allows businesses and organisations to receive physical copies of personalised magazines to advertise their brands. One such magazine that we publish is for a popular local zoo, and our contract publishing relationship with that business means that we exclusively produce their quarterly-published magazine. We also have a wide portfolio of other clients, including local attractions, businesses and hospitality venues.