Marketing

Fostering Community and Supporting Businesses

Downtown LA is a diverse community of businesses, workers, visitors, and residents who are still greatly impacted by the aftermath of the pandemic. Our marketing efforts rallied around using our email, social media, and digital marketing channels to engage the local community and support District businesses with strategic programs, campaigns, and events.

To that end, we launched two mobile check-in trails: DTLA Food Hall Favorites and DTLA Coffee Trail, which encouraged participants to check into local businesses on the trail to earn prizes, and two seasonal scavenger hunts: DTLA Summer Adventure and DTLA Holiday Adventure, with 30-40 fun and festive challenges around Downtown Center with a combined 800 participants. We also produced marketing campaigns for the Super Bowl, Summer and the Holidays, and continued our return to in-person events with the perennial favorite DTLA Halloween Festival for Kids and the addition of a series of Holiday Ice Skating events at Pershing Square.

Our website, DowntownLA.com, continued to exceed prepandemic traffic with over 657,800 website users – up by 93.4% compared to 2019. The website continues to be a valuable resource to learn about exploring, living, and working in DTLA. On our social media platforms (Facebook, Instagram, Twitter, and LinkedIn), we had over 7.1 million impressions and video became our best performing content with over 435,280 video views (up 317% from 2021). We launched our presence on TikTok in September 2022 to increase our reach and to target new audiences. With 36 TikToks posted, we had over 41,000 video views and 4,000 engagements. Our email series, “This Week in DTLA," amplifies all that is happening Downtown including an adventure of the week, happy hours, upcoming events, and highlights on businesses.

Social Media Followers

44,754 Facebook

72,781 Instagram

40,072 Twitter

1,274 LinkedIn

2,716 TikTok