CAMPAIGNS

n DTLA Food Hall Favorites

This mobile pass highlighted the best dishes from vendors in food halls in the Downtown Center. From April through August, people could sign-up for the DTLA Food Hall Favorites pass and see a list of vendors from Grand Central Market, Halo, TASTE at FIGat7th, and St. Vincent Court. Each vendor showcased a favorite dish and people checked in to each vendor. For prizes, people won stickers, tote bags, and gift cards based on their number of check-ins. In total, we had 539 signups and 696 check-ins.

n DTLA Coffee Trail

This mobile pass highlights the coffee shops within the Downtown Center. When someone visits a coffee shop, they can check-in on the mobile pass, which uses GPS technology to ensure a visitor is at the location. After 5 check-ins, a person wins a $10 gift card to a DTLA coffee shop. To date, we have had 463 sign-ups and 479 check-ins.

n DTLA Holiday Adventure

The DCBID launched its 2nd annual DTLA Holiday Adventure with over 40 fun and festive challenges to complete around Downtown Center, like taking a photo in front of the holiday lights at THE BLOC or viewing AR activations in Pershing Square. The Holiday Adventure attracted 248 participants who completed over 3,700 challenges.

n DTLA Summer Adventure

Following the success of the DTLA Holiday Adventure in 2021, the DCBID launched its first DTLA Summer Adventure with 30 fun and summery challenges such as taking a photo by a pool and sharing their favorite summer beverage. The Summer Adventure attracted 561 participants who completed over 3,400 challenges.