CAMPAIGNS

n Game Day in DTLA

2022 kicked off with the Super Bowl and DCBID launched a Game Day in DTLA campaign to welcome visitors and drive traffic to District businesses. The campaign included: deployment of our Downtown Guides in strategic locations with Super Bowl-branded hats and buttons; a landing page highlighting businesses, events, and a “Your Tab is on Us” giveaway; and a paid ad, social media, and email campaign.

n DTLA for the Summer

After a hiatus in 2020 and 2021, the DTLA for the Summer campaign resumed this year with the goal of driving traffic into Downtown and generating positive messaging through our promotional programs. This campaign included: a dedicated landing page; DTLA Summer Adventure scavenger hunt; and a DTLA Summer Photo Contest. Paid advertising included Instagram, Facebook, LA Downtown News, and Los Angeles Magazine - all of which garnered over 1.5 million impressions.

n DTLA for the Holidays

Our annual DTLA for the Holidays campaign launched in November with the goal of driving traffic into Downtown during the holidays. Our dedicated campaign page promoted retail, events, and dining for the holidays, in addition to our DTLA Holiday Adventure scavenger hunt and our partnership with Holiday Ice Pershing Square. Advertising ran on Instagram, Facebook, LA Downtown News, and Los Angeles Magazine totaling nearly 950,000 impressions.

Events

n Halloween

The 15th Annual DTLA Kids Halloween Festival returned to FIDM Grand Hope Park with over 1,000 attendees. This year’s event featured all new trick-or-treat doors for kids, beloved character meetand-greets, live puppet and magic shows, and candy, hot dogs, and snacks for all eventgoers. Several families expressed their gratitude for providing a safe space for kids to experience Halloween in DTLA, and we want to extend a special thank you to our longtime event partner FIDM.

n Other Events

Throughout the year, the DCBID supported and collaborated with various events, such as the YMCA Stair Climb Block Party, Best New Restaurants at Halo, Music at the FIGat7th Farmers Market, Whiskey Festival DTLA at THE BLOC, National Night Out, and co-hosted quarterly blood drives at THE BLOC in partnership with the American Red Cross. We also partnered with Holiday Ice Rink Pershing Square, offering DJ nights every Wednesday and at the three lunchtime skates for office workers.

n Worker Appreciation Lunch Break Skate

The DCBID hosted an office worker skate at Pershing Square Holiday Ice Rink throughout the month of December, welcoming over 450 attendees over the course of three sessions. 83% of attendees rated the experience a 5 out of 5 with 67% reporting that the Lunch Break Skate was part of their decision to work in DTLA that day – compared to just 14% that work in the office daily. As a result of our first successful office worker event, we recognize the importance of continuing to create opportunities that encourage workers to return to offices in DTLA.