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2023 GOALS
from 2022 Annual Report
As we emerge from the pandemic, our goals - to provide a safe, clean, and vibrant District - do not change but our efforts are evolving to respond to continually changing conditions.
Operations
• Continue to provide exemplary safety and cleaning services to keep our District safe and healthy.
• Through our various partnerships, address the unique challenges facing individuals experiencing homelessness in our District.
• Strengthen community engagement with DCBID stakeholders, residents, and visitors as workers continue to return and foot traffic increases.
Economic Development
• Leverage our position as the leading source of information about Downtown to support and promote District properties, businesses, and organizations.
• Use inventive strategies and new technologies to promote DTLA as a place of innovation and creativity.
• Shape the narrative about and perception of DTLA.
Marketing
• Drive traffic to Downtown LA through innovative campaigns and promotions.
• Amplify community engagement through events, activations and partnerships.
• Grow our audiences through authentic and cutting-edge content that shapes the perceptions of Downtown LA.
