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n NEWSLETTERS
from 2022 Annual Report
Quarterly District News
The DCBID published and mailed four quarterly newsletters to all property owners within the District. The District News newsletters provided information on DCBID programs, events, and Operations statistics to keep our stakeholders informed.
This Week in DTLA Email Newsletters
2022 was the first full year of sending out “This Week in DTLA” every week, having transitioned from “This Month in DTLA.” The weekly newsletter highlights new businesses, events, seasonal marketing campaigns, and exclusive specials. To date, over 194 in-district businesses have been featured. The emails are sent to over 28,000 subscribers weekly and had an average 34% open rate in 2022.
n MEDIA COVERAGE – KEEPING DTLA IN THE NEWS
DCBID programs and initiatives resulted in 171 media placements (a 90% increase from 2020) garnering 651 million impressions valued at $15.78 million. Our PR efforts resulted in story generation, as seen by articles such as Despite pandemic, DTLA showing ‘remarkable growth’ report says that was produced as a result of pitching our Economic Development reports, and shaping a positive narrative about DTLA, as seen through articles such as Downtown Los Angeles ready to welcome workers back to the office that provided positive messaging around DTLA’s readiness to welcome office workers back. The DCBID is continuously a leading source of information as demonstrated by publications quoting our market reports including Bloomberg, Los Angeles Business Journal, Bisnow, and the Los Angeles Times.
n DOWNTOWN GUIDES
As residents, workers, and visitors kept returning to Downtown, our Downtown Guides were prepared to receive them warmly. The Downtown Guides play a crucial role in establishing a supportive community in our District for businesses and individuals. Additionally, the Guides extended further assistance for various DCBID and partner events throughout the year. In terms of safer streets, the Guides act as an additional set of eyes and ears for our Safety Team.
KEY MARKETING STATISTICS
1.27 Million
Website page views
657, 826
Website users
35 , 302
Email subscribers
34.6%
Email open rate
