DUB Magazine Issue 73 by DUB Publishing Inc.

INTERIOR

ISSUE 73 JULY/AUGUST 2011

FEATURES 72 THE HUNDREDS 82 GAME 92 JEFF “OX” KARGOLA 108 KEN BLOCK 119 WHEELIN’ ON DUBS

AppRadio A revolutionary way to use apps in the car ™

RETHINKING CONNECTIVITY www.pioneerelectronics.com/appradio PIONEER is a registered trademark of Pioneer Corporation. AppRadio is a trademark of Pioneer Corporation. ©2011 Pioneer Electronics (USA) Inc. Limited apps are compatible with this model. Certain functions such as video playback and keyboard input are only available while parked. For more information, see www.pioneerelectronics.com/appradio.

INTERIOR

ISSUE 73 JULY/AUGUST 2011

DEPARTMENTS 12 INTAKE

READER FEEDBACK

21 DUBDAILY 21 FRESH

CAR CARE, ACCESSORIES, PERFORMANCE AND OFF-ROAD WHEELS AND TIRES

21 VOLUME

MARINE AUDIO AND SUB/AMP ENCLOSURES

21 FACTORY TUNED PIONEER’S DJ SCION TC

21 NEXT LEVEL

PIONEER DJM-900NEXUS, NIKON D7000 CAMERA, ALPINE REAR CAMERA SYSTEM

21 PREMIUM GOODS

MASTER MIKE, RUSKO, CHEVY X SXSW

21 TEST DRIVE FORD FOCUS

54 2011 DUB SHOW TOUR RECAPS MEMPHIS, ATLANTA, NEW YORK AND DALLAS

EDITOR’S NOTES ISSUE 73

A must do in the summer months, for many car enthusiasts, is taking their 4x4s off the streets and onto some less stable surfaces, which is why we thought it was a great time to dedicate an issue to off-road vehicles. Whether it’s the dunes, rocks or going over curbs, we got you covered on the latest accessories and performance additions for off-road rides in our Fresh section.

Then there’s our special “Wheelin’ On Dubs” section, featuring some of the coolest looking and functional off-road rigs we could ﬁnd. We’ve got a Hauk Designs Dune Raider Jeep Wrangler X Sport, Rhino Linings MXT, Sport Chassis P4XL, and Kelderman MFG Dodge Ram 2500 Mega Cab— all more than ready to tackle any terrain you throw at them. Gymkhana master and Rally Racer (and DC Shoes’ founder) Ken Block showed off his murdered-out 2011 Ford F-150 SVT Raptor that’s great for summer adventures in the dirt, as much as it conquers some heavy snow up in Utah where he spends his winters. He also brought out his Cali-driver, a 2010 Euro-spec Ford Focus RS, and talked about his gaming expertise for the critically acclaimed title, DiRT 3. Jeff “Ox” Kargola was a very cool dude, which we had the honor to witness while photographing him and his Toyota Tundra up in Joshua Tree, CA just a few weeks before his tragic incident. The Metal Mulisha FMX member and Super Lite truck racer, unfortunately, had a freak accident while racing out in Baja, CA and passed away in April. We spoke to three of his closet friends to ﬁnd out more about the kind of person and athlete “Ox” was. No doubt he will be sorely missed by those in Moto-X scene.

DUB MAGAZINE & EVENTS STAFF Kristie Bertucci | Features Editor / Copy Editor | kristie@dubmagazine.com Kiani Tran-Boutros | Director of Human Resources/Finance | kiani@dubmagazine.com Jeanette Palmerin | Office Administrator | jeanette@dubmagazine.com Mike Shaughnessy | mike@dubmagazine.com Sean Dowd | sean@dubmagazine.com Walter Segovia | walter@dubmagazine.com Andy Canaza | andy@dubmagazine.com Ryan Dobkin Manuel Oros Edwin Quiroz Christian Rodriguez TRANSPORTATION OPERATORS Andrew “Old Skol” Canales Daniel Serna Mark Dyck

Although Game’s ride is more luxury than heavy duty, we didn’t want to miss the opportunity to catch up with the one of the west coast’s great MCs, as he prepares to release the highly anticipated R.E.D. album (and chat him up while getting his hair dyed red) Oh, and see his latest toy— an amazing white and red (of course) Porsche Panamera.

CONTRIBUTING PHOTOGRAPHERS Michael Vincent / Roman Racela / Scott Dukes Brandon Burrell / Fernando De Anda

Then we got the scoop on the tribute to one of history’s iconic rides, the DeLorean, thanks to Bobby and Ben Hundreds. We then got the opportunity to check out their HQ and newest store in Santa Monica, CA. We also talked creativity and the streetwear scene and got an exclusive peek into the equally exclusive world of The Hundreds brand.

CONTRIBUTING WRITERS DeAnne DeLuna / Mike Daly

We’ve jammed other great reads into this summer issue, so you’ll have plenty of great summer reading with Issue 73 - enjoy!

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DUB REPORT ISSUE 73 Company Information DUB Magazine® is now published 6 times per year. Subscriptions are now $20.00 for 6 issues. DUB® is the Original Automotive Lifestyles Magazine™ and is published by DUB Publishing, Inc. in the City of Industry, CA. DUB® Magazine was established in the year 2000. To place an ad in DUB Magazine, please contact the Ad Sales department at (626) 336-3821 The 9th annual DUB Show Tour Custom Auto Show & Concert features the nation’s best custom cars and also features an all-star line-up of performers. For more information, visit www.dubshowtour.com DUB® is also a design, marketing and promotions team, responsible for the development and marketing of many licensed automotive goods, collectibles, and apparel, as well as our sponsor’s key products. Contact: marketing@dubmagazine.com

Get the word out and get free stuff! For more info, email: john@dubmagazine.com Bring on the Letters! We’re now accepting letters to DUB Magazine. Send your rants or raves to intake@dubmagazine.com. Your letter may end up in an issue of DUB!

National & International Newsstand Distribution: Curtis Circulation Company Promotional Printing: Smart Levels: (800) 465-1746 www.smartlevels.com

life on the small screen. We’ll be bringing you exclusive behind-the-scenes and VIP access to Rick Ross, Game, Waka Flocka, Lil’ Weezy and many more! And also be sure to check out the fresh new look of our website dubmag.net! We’ve added new sections and are updating constantly. It now also features free access to back issues in case you missed out on a couple of issues or two or just want to revisit one of your favorite articles.

Ride shotgun with the biggest names in the game. In case you haven’t tuned in, “The DUB Magazine Project” is now airing Sundays on MTV2. It’s the best of DUB Magazine coming to

We’d also like all our readers to send in pictures of your rides for a new section on the website we are building. So if you think your ride has what it takes to be on our site, send it to editorial@dubmagazine.com and you just might be featured on the site!

All rights reserved. No part of this book may be reproduced without written permission. This book is purchased with the understanding that the information presented is from many varied sources from which there can be no warranty or responsibility by the publisher, as to accuracy or completeness.

Event Contacts

Sponsorship & Event Planning Myles Kovacs: (626) 336-3821 myles@dubmagazine.com Car Show Planning/Media Information John Ramos: (626) 336-3821 john@dubmagazine.com Vendor Booths: (626) 336-3821 John Ramos john@dubmagazine.com Jeanette Palmerin jeanette@dubmagazine.com

* All locations are subject to change. Make sure you check with dubshowtour.com often to stay informed on the tour’s happenings. Also, friend us up on Myspace.com/dub and Facebook.com/dubmagazine.com

All Other Inquiries info@dubmagazine: (626) 336-3821

Keep the letters coming! Hit us up via email at intake@dubmagazine.com or through snail mail at: DUB PO Box 91754 City of Industry, CA 91745-1819 Attn: INTAKE

INTAKE

READER FEEDBACK

RAMPAGE VS. B.A. BARACUS

L.A.’S FINEST

Rampage Jackson is hilarious! His answers were truly priceless, especially that one about sex and video games being his favorite way to relax. I can totally see him being the modern day B.A. Baracus in his new Dodge Challenger. I don’t want to challenge him on that statement, either, ’cause he might just kick my ass! LOL… Payton S. Via email We’re with you, Payton, and also think Rampage is much like a modern day B.A. Baracus…with BOTH the A-Team replica van and his Dodge Challenger! We kept busting up at his shoot because the guy was so damn funny! It was literally nonstop laughs as he kept on being the charismatic guy he is.

Oh, and we made sure to agree with everything he said so he wouldn’t kick our ass! Los Angeles Car Club has some sick Lowriders! Using Felix Chevrolet as a backdrop really made the shoot look cool and authentic. Makes you think what the lot really would look like back in the day ﬁlled with tons of Impalas. The guys in the club also seem really laid back and cool, which are the type of peeps I’d like to roll with. Good looking out on their feature!

FREE WIRED

H. Pena Via email

Yup, there’s no denying that Los Angeles Car Club has some of the sickest customized and factory Lowriders we’ve seen! And Felix Chevrolet was the perfect location to showcase just how sick they are. Our favorite part of the shoot was putting all the 1950’s Impalas in the showroom, which made it feel like we were really in that era. The guys of the club are really chill, too, and we felt right at home with their crew.

THE BOOK OF QUIK

Just ﬁnished reading the latest DUB issue (cover to cover as always)! Big props for putting Far East Movement on the cover. As an L.A. DJ, I’ve been following these guys for sometime now. I always knew they would blow up big! The way they blend hip-hop, R&B, techno and anything else they dream up is crazy. Can’t wait to see what rides they add to the “Datsun” collection…LOL! At the pace they’re on, they may change their names to the “Worldwide Movement!” Peace DJ SMOOVE Los Angeles, Ca

22 12 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

The guys of Far East Movement are deﬁnitely on their way to creating a “Worldwide Movement” like you said, DJ Smoove, and we couldn’t be more excited for them! They’ve worked hard to get to where they are now and they deserve all the success they’ve earned. As soon as they add some more rides to their collection, you know we’ll be the ﬁrst to show them to you! And thanks for being a huge DUB fan and always reading the mag cover to cover!

I’ve been a Quik fan since he dropped his first joint, “Born and Raised in Compton,” and went to this year’s L.A. DUB Show Tour just to see him live. I gotta give the man props ’cause he still got it! His latest album, The Book Of David, isn’t as hot as his old sh*t, but it still has that Quik flava to it. You guys should do a bigger car feature on him in the future when het gets that Lambo Aventador…I wouldn’t mind peepin’ out his garage! Ralph W. Via email Quik is still the man, Ralph! We’re OG fans, too, and are glad he’s back to show the new generation of rappers how it’s done! New school, old flava…we’ll take whatever music

Quik throws at us, as long as it’s good music. We wouldn’t mind checking out his garage, either, which might just so pop up in a future issue.

DUB DAILY DUBDAILY.COM

THE DELOREAN IS BACK! WWW.FORBES.COM

The DMC DeLorean, pictured to the right with Dave 1 and P-Thugg of the electro-funk duo Chromeo, was made popular by the 1985 Robert Zemeckis ﬁlm, Back to the Future. John DeLorean launched the original as a challenger to the Corvette back in 1981 and cost $25,000. Now, 30 years later, the brand is making a comeback based on its own merits. Stephen Wynne and his son Cameron are building and restoring DeLoreans at a 40,000-square-foot facility in Humble, TX. The 54-year-old CEO of DeLorean Motor Co. says his company makes about six “new” cars a year—they have stainless-steel reproduction chassis and a combination of new-old stock (NOS), original equipment manufacturer (OEM) and reproduction parts. DMC also sells about 60 certiﬁed used DeLoreans annually. The $57,500- modern versions also feature new technology—like a CD player, GPS and iPod/Bluetooth—but their look is identical to those built in the 1980s.

PHOTO: MATT BARNES

Last November, Nike’s 6.0 Dunk SE DeLorean sneakers sold out online in minutes, and a DMC-12 holds a prime spot in Xbox’s bestselling Gran Turismo videogame. The gullwing machine is officially back and carving out its place in today’s culture.

CHECK OUT THE HUNDREDS’ DELOREAN ON PAGE 36!

TRUE COST OF BUGATTI VEYRON OWNERSHIP WORDS: ERIC LEECH

Owning a supercar takes a lot more green than most people realize. Beyond the initial six to seven figure number, you’ve also got to consider your down payment, financing, insurance, and maintenance costs. Let’s take a look at how much it really costs to own a Bugatti Veyron. Bugatti Veyron 16.4 ($1.4 mil) Veyron ownership begins with a $360,000 down payment that is wired to the Bugatti bank in France. This is a formality to put a reserve on the car. Once the transfer has been complete, a French security firm begins a thorough background check. This is to make sure the buyer is good for the remaining $1.04 million dollars, which can be spread out for the next five years at 10% APR financing. Once the check is completed successfully, the buyer has to pay the shipping charges for the car to be crated from France, which averages around $40,000. To keep yourself and Bugatti protected, insurance will be a necessity at around $2,500 a month for the 16.4 model. When all is said and done, you will pay about $1.8 million, which is around $400,000 less than the upper echelon Super Sport. However, let’s say you’ve decided to lease for the time being. For the first payment, which will be due a couple weeks after you’ve taken delivery, you would owe around $24,000. At this price, the owner is only given a yearly allowance of 2,500 miles. If you go over this, penalties add up quickly. Bugatti Veyron Super Sport ($2.2 mil) However, we might as well go all the way to the top with the Bugatti Veyron Super Sport, starting 14 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 24

around $2.2 million. The buyer still has to come up with a $360,000 down payment, endure a rigorous background check, and shell out the delivery costs from France. With taxes and all the other hidden fees out of the way, you could be looking at $2.6 mil just to get it out the door. But who has that kind of money lying around, so you decide to ﬁnance it. A ﬁve year loan with a 10% APR will cost you around $42,000 a month, practically twice the price of admission for the 16.4. On top of this, expect around $20,000 for routine maintenance,

$7,000 for gas, and $10,000 for auto detailing every year. Every 10,000 miles Bugatti recommends the wheels and tires should be replaced at $50,000 a set. A climate controlled, high security garage is also recommended, bringing maintenance costs up to as much as $300,000 a year. With insurance premiums over $3,000 for the Super Sport, your final price with everything said and done would be a minimum of $3.3 million. And that’s just for the first five years. Better shake that piggy bank a little bit harder!

FRESH

THE HOTTEST AUTOMOTIVE GEAR

Don’t let your ride leave the garage looking less than its best! Check out the latest in car care products that will keep your whip looking as if it just rolled off the production line.

SCRATCH PRO WWW.SCRATCHPRO.COM

As a revolutionary buffing compound made with diamond powder, Scratch Pro is designed to quickly and easily remove imperfections in automotive paint ﬁnishes, headlamp covers and metal trims. The simple 3-step process ensures that any auto enthusiast will ﬁnd scratch repair and general detailing foolproof. Each kit includes 3 color-coded syringes with diamond compound, 3 color-coded buffing pads with plastic protectors and 1 foam gripper. MSRP is $29.99.

AUTOGLYM WWW.AUTOGLYM.COM

Autoglym’s High Definition Wax sets a new standard in car wax performance, with many years of development to create the perfect combination of elements (Carnauba + microcrystallines, waxes + saturated hydrocarbons and oils) for lasting protection against all environmental contaminants. Free of all abrasives, water and emulsifiers, the complete High Definition Wax kit contains the ideal components for perfect results every time. The Super Resin Polish is a long-term beauty treatment for all paint types. As an easy to use combination cleaner, polish and sealant, Super Resin Polish contains low molecular weight resins, which provide exceptional cosmetic effect and protection from most environmental hazards. High Definition Wax’s MSRP is $49.99, while Super Resin Polish’s MSRP is $19.99.

QUIXX WWW.QUIXX-USA.COM

Quixx’s High Performance Paint Scratch Remover is a quick and affordable solution that permanently removes very light scratches and imperfections, such as swirl marks, hazing or oxidation, as well as scratches that are deep enough to feel with your ﬁngernail, from all paint surfaces. The kit includes: 1 tube of Quixx Polish (No. 1); 1 tube of Quixx Finish (No. 2); 2 polishing clothes; and 4 strips of special sandpaper. MSRP is $19.99.

CROFTGATEUSA WWW.CROFTGATEUSA.COM

AQUANIL-X is a waterless car wash and contains an advanced blend of detergents, advanced waxes and multiple macropolymers, which leaves your car cleaner and shinning longer. Anti-statics contained in AQUANIL-X will keep dust off your vehicle’s surfaces longer and make it easier to remove. CroftgateUSA’s Tire Shine cleans both your wheels and tires, and features a sophisticated blend of emollients and gloss agents that leave your tires with a lasting, satin smooth ﬁnish. To help protect the environment and your tires, Tire Shine does not contain any petroleum solvents, which can adversely affect the structure of the tire. AQUANIL-X 32 oz. Trigger Spray’s MSRP is $22.00, while Tire Shine 32 oz. Trigger Spray is $14.95.

26 16 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

INTERNATIONAL AERO WWW.INTERNATIONALAEROPRODUCTS.COM

As a new line of premium car care products, International Aero’s offerings were ﬁrst developed for jet aircraft. Providing the highest quality and maximum protection available in a complete surface care care line, products include: SUPPLE Leather and Vinyl conditioner; SPOT Carpet and Upholstery stain remover; FINALE Interior and Exterior multi-surface

cleaner; VIEW Interior and Exterior window cleaner; SHINE Speed wax and dry wash protectant; AWAY Tire, Wheel and Engine cleaner; IMMACULATE Interior cleaner, POLISH Aluminum and Metal polish; PROTECT Tire, Plastic, and Vinyl protectant; and SUDS Exterior soap. MSRP ranges from $19.99-$39.99.

Image Attitude Ride.... IT’s ALL

In The Bag

MEGUIAR’S WWW.MEGUIARS.COM

The new Brilliant Solutions Wheel Polishing Kit with DynaCone Polishing Tool will clean and brighten any uncoated metal wheel with ease. The patented diamond-shaped polisher is extremely durable and allows consumers to reach difficult spots in complex wheel designs without tearing or destroying the foam tool. Meguiar’s Endurance Tire Spray enables users

to universally coat their tires easier, with high-gloss shine results. As a durable tire dressing, Endurance Tire Spray will last through both rain and repeated washings thanks to an all-new formula that will bond directly to the tire. MSRP for the Brilliant Solutions Wheel Polishing Kit is $26.99, while the Endurance Tire Spray is $8.99.

ttings ﬁ . T . s-D.O k n i l eBar -4 l s c r s e u v ar-M Coil-o B r i a rmsors s A s g e n r s-Stro comp e v l a ster a ars- v b M y s a sw Serie k c a lect l e B S o r s Serie RideP m u i itan dei T R l s o e i Ser e-Co g a C r cisio e e r g i P T s lPlate Series e e h trol s-W n p o a C C l ZZZ ULGHWHFK FRP s Coo ock h s s k eafor L w r e h v c Coa -AirO o r P l Red e g v i e B L s ntrol arms o C l igita D s k Tan 812-481-4753

<:7,5:065 7,*0(30:;

FRESH THE HOTTEST AUTOMOTIVE GEAR

SUPERCHIPS JEEP FLASHPAQ OFF-ROAD PROGRAMMER

READYLIFT LEVELING KIT FOR GM TRUCKS & SUVs

K&N FILTERS HIGH-FLOW INTAKE SYSTEM FOR 2010 FORD F150 SVT RAPTOR

WWW.SUPERCHIPS.COM

WWW.READYLIFT.COM

WWW.KNFILTERS.COM

Superchips offers the most comprehensive off-road programmer in the industry with the best-selling Flashpaq for Jeep, but road Jeep enthusiasts shouldn’t worry; the Flashpaq also includes a full selection of Superchips street performance features. Offroad speciﬁc features include: e low throttle response crawling tune included; 4-HI locking axle control; transfer case gear change correction; idle control for accessories; and TPMS threshold adjustment for use on different terrains. The off-road bred Jeeps are now even more exciting for street use with a Superchips’ performance tune installed. The performance tune provides enhanced throttle response, optimized shift points, and noticeable drivability improvements. Features do vary by Jeep model, so be sure to check the website for more info on a speciﬁc model. MSRP starts at $399.

ReadyLift’s Leveling Kit is a cost-effective and time-efficient way to lift any 200711 GM trucks and SUVs ride height. The kit includes 2 aluminum SST Strut Extensions and 2 aluminum SST Lower Strut Mount Spacers, along with all the necessary hardware. This combination will raise the front of the new body style 1500 series GM trucks and SUVs 2.25” from stock while providing for the option to upgrade to 33” tires on OE Offset style wheels. Popular tire size is 285/70R17 on stock wheels (or stock offset wheels). Unlike other leveling kits, the ReadyLift kit requires NO Modiﬁcations to the strut, which is important if you want to return the vehicle to stock conditions later. Installation time is approximately 1-2 hours. MSRP is $229.95.

The K&N High-Flow Intake System for the 2010 Ford F150 SVT Raptor 6.2L increases horsepower by an estimated 20 hp at 4830 rpm over the stock configuration. To achieve more horsepower, K&N replaces the original intake assembly; including the air box, air filter and intake tube with an all-new intake design. The new system draws air through a K&N High-Flow Air Filter that increases airflow and never needs to be replaced. Protecting the chrome top cone-shaped air filter, and isolating it from engine heat, is a powder coated heat shield that replaces the stock air box. MSRP is $499.

KELDERMAN AIR SUSPENSION LIFT KIT FOR DODGE HEAVY DUTY TRUCKS WWW.KELDERMANMFG.COM

Kelderman’s 8-to 10-inch Air Suspension Lift Kit replaces the factory leaf springs, coils, and sway bars with a durable 4-link suspension system that eliminates “wheel hop.” The high capacity air bags allow the vehicle to lower 4 inches for easier entry, while being able to rise to 13 inches for added lift. The Air Suspension Lift kit is $7,000, while other options include Shocks by Sway-AWay that are $2,300 and an AccuAir 4-way selfleveling TouchPad interface that’s $3,000. 28 18 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

Made for high Street

M101

16” 17” 18” 20”

M104

M102

16” 17” 18” 20” 22”

M105

17” 18” 20” 22”

18” 20” 22” 24” 26”

M107

M108

15” 17” 18” 20”

22” 24”

M103

18” 20” 22” 24” 26”

M106

17” 18” 20” 22” 24”

M109

22” 24” 28”

Available at following Authorized Retail Stores Les Schwab Tire Center, Belle Tire, Town Fair Tire, Terry’s Tire Town, Rent-A-Tire, Discount Tire www.mkwalloy.com • www.facebook.com/mkwwheels • 866.MKW.WHEEL (866.659.9433)

FRESH THE HOTTEST AUTOMOTIVE GEAR

WESTIN MAX WINCH MOUNTING SYSTEM FOR 2009-2011 FORD F-150 WWW.WESTINAUTOMOTIVE.COM

T-REX X-METAL STUDDED GRILLES WWW.TREXBILLET.COM

Westin MAX Winch Mounting System is available with an optional Faceplate, Bull Bar/Light Bar and Tow Hooks to further customize your offroad look and style of 2009-2011 Ford-150s. MAX Winch Trays are made of strong and sturdy steel construction and mounts directly to the frame. Featuring a bolt-on/no-drill installation, mounting a Westin T-MAX Winch is a quick and easy task! The MAX Bull Bar/Light Bar is constructed from 3-inch steel tube in their traditional Bull Bar style. The MAX System allows for direct mounting of the Bull Bar/Light Bar to the Winch Tray. The polished stainless steel option for the Winching Tray comes with a lifetime warranty, while the black powdercoat e-coated mild steel version has a three-year warranty. MSRPs are as follows: MAX Winch Tray $328; MAX Face Plate $79; MAX Bull Bar (Polished) $409; MAX Bull Bar (Black) $285; and MAX Tow Hook $39.99.

ORACLE LIGHTING OFFROAD OPTIONS WWW.ORACLELIGHTS.COM

ORACLE Lighting Technologies offers an abundance of lighting options for the off-road and truck enthusiasts, such as their Solid-State LED light bars, which are available from 4” to 52” and feature high-quality 3W CREE LED components. ORACLE also offers a wide range of Xenon off-road lights available in Spot-Light and Flood-Light applications. ORACLE also offers a wide variety of LED Strips, LED Pods, and LED Modules, for any application from Interior LED Lighting, to Grill Lighting, to LED Lighting to accent your individual suspension components. MSRP varies depending on options. 30 20 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

T-REX’s X-Metal Studded Grilles feature a woven mesh center and a 12 gauge laser-cut frame, as well as exclusive chrome-plated X-Metal Studs. An optional X-Metal grille logo is included. MSRP varies by application and ﬁnish (black or

polished). Here is an idea of the prices: Polished Grilles range from $420-$1950, while black grilles go from $395 to $1,150. T-REX Polished bumpers start at $275-$395 while black bumpers range from $225-$365.

GO RHINO! DOMINATOR III ONE-PIECE SIDESTEPS WWW.GORHINO.COM

Go Rhino! has now created its Dominator III sidesteps in a one-piece design. The 3-inch round tubing and three drop down steps with aluminum step pads allow for easy entry and secure footing. Black powder coated products come with a ﬁve-year warranty, while those in polished stainless have a limited lifetime warranty. MSRP for one-piece is $545.06, while a modular option is also available for $573.75.

PRESENTED BY

FRESH

PHONE: 800.620.6259 SITE: AMERICANFORCEWHEELS.COM

AMERICAN FORCE WHEELS

PHONE: 888.313.2580 SITE: BMFWHEELS.COM

NAME: 96R SIZE: 22”, 24” 5, 6, AND 8 LUG

NAME: STRIKER SIZE: 20”, 22”, 24” 5, 6, AND 8 LUG

NAME: MONSTER M02 SIZE: 17”, 18”, 20”, 22” 5, 6, AND 8 LUG

NAME: MONSTER M03 SIZE: 20”, 22”, 24” 5, 6, AND 8 LUG

STRADA WHEELS

RBP WHEELS

2CRAVE WHEELS

BMF WHEELS

PHONE: 866.779.8604 SITE: METHODRACEWHEELS.COM

NAME: GAUNTLET SIZE: 17”, 18”, 20” 5, 6, AND 8 LUG

NAME: THROTTLE DEEP SIZE: 20”, 22” 5, 6, AND 8 LUG

METHOD RACE WHEELS

PHONE: 330.824.9433 SITE: DELTAWHEELCOMPANY.COM

NAME: BARON SIZE: 17”, 18”, 20”, 22” 5, 6, AND 8 LUG

NAME: BOOST SIZE: 17”, 18”, 20” 5, 6, AND 8 LUG

SIK

NAME: OFF ROAD 77 SIZE: 17”, 20” 5, 6, AND 8 LUG

NAME: OUTLAW SIZE: 15”, 16”, 17”, 18”, 20”, 22” 5, 6, AND 8 LUG

ULTRA

NAME: OFF ROAD 76 SIZE: 17”, 20” 5, 6, AND 8 LUG

PHONE: 888.926.0306 SITE: 2CRAVE.COM

NAME: THE STANDARD SIZE: 15”, 16”, 17”, 18”, 20” 5 LUG & BLANKS FOR CUSTOM PATTERNS

PHONE: 909.627.6411 SITE: BALLISTICOFFROAD.COM

NAME: MR101 - BEADLOCK SIZE: 15”, 16”, 17” 5 LUG & BLANKS FOR CUSTOM PATTERNS

BALLISTIC WHEELS

NAME: REHAB 8 SIZE: 20”, 22” 8 LUG

NAME: HAVOC SIZE: 15”, 16”, 17”, 18”, 20”, 22” 5, 6, AND 8 LUG

PHONE: 800.493.7891 SITE: MHTWHEELS.COM

NAME: NOVAKANE 8 SIZE: 20”, 22” 8 LUG

NAME: NX-1 SIZE: 18”, 20” 5, 6, AND 8 LUG

FUEL OFF ROAD WHEELS

NAME: SPYDER SS SIZE: 20”, 22”, 24” DIRECT BOLT ON 8 LUG

NAME: NX-2 SIZE: 16”, 17”, 18”, 20”, 22” 5, 6, AND 8 LUG

PHONE: 800.833.9700 SITE: ROLLINGBIGPOWER.COM

NAME: FUSION SIZE: 22”, 22.5”, 24”, 26” DIRECT BOLT ON 8 LUG OR 10 LUG W/ADAPTER

PHONE: 800.321.4456 SITE: ULTRAWHEEL.COM

THE HOTTEST AUTOMOTIVE GEAR

PHONE: 888.4.STRADA SITE: STRADAWHEELS.COM

33 JULY/AUGUST 2011 DUBMAG 23

PRESENTED BY

FRESH

KUMHO TIRE

NAME: AT-771 SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: AT OVERALL DIAMETER: UP TO 35.4”

NAME: TREPADOR SIZE: 15”, 16”, 17”, 18”, 20”, 22” AT/MT: MT OVERALL DIAMETER: UP TO 39.8”

NITTO TIRE

NAME: ROCKER EXTREME OFF-ROAD SIZE: 15”, 16”, 16.5”, 17”, 18”, 20” AT/MT: MT OVERALL DIAMETER: UP TO 44”

NAME: MADDOG MUD TERRAIN SIZE: 15”, 16”, 16.5”, 17”, 18”, 20” AT/MT: MT OVERALL DIAMETER: UP TO 39”

TOYO TIRES

GENERAL TIRE HANKOOK TIRE MAXXIS TIRE PIT BULL TIRES

34 24 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

PHONE: 800.723.2553 SITE: FALKENTIRE.COM

FALKEN TIRE

NAME: DYNAPRO MT SIZE: 15”, 16”, 17”, 18”, 20”, 22” AT/MT: MT OVERALL DIAMETER: UP TO 39.8”

PHONE: 800.321.2136 SITE: GOODYEARTIRES.COM

GOODYEAR

PHONE: 800.HANKOOK SITE: HANKOOKTIREUSA.COM

NAME: DYNAPRO AT-M SIZE: 15”, 16”, 17”, 18”, 20”, 22” AT/MT: AT OVERALL DIAMETER: UP TO 35.4”

NAME: WRANGLER DURATRAC SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: AT OVERALL DIAMETER: UP TO 35.6”

NAME: WRANGLER MT/R WITH KEVLAR SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: MT OVERALL DIAMETER: UP TO 41.8”

PHONE: 800.HI.KUMHO SITE: KUMHOTIREUSA.COM

NAME: GRABBER AT2 SIZE: 14”, 15”, 16”, 17”, 18”, 20” AT/MT: AT OVERALL DIAMETER: UP TO 34.8”

NAME: WILDPEAK A/T SIZE: 15”, 16”, 17”, 18”, 20”, 22”, 24” AT/MT: AT OVERALL DIAMETER: UP TO 36.6”

NAME: ROAD VENTURE MT, KL71 SIZE: 15”, 16”, 17”, 18”, 20”, 22”, 24” AT/MT: MT OVERALL DIAMETER: UP TO 37.8”

NAME: ROAD VENTURE SAT, KL61 SIZE: 15”, 16”, 17”, 18” AT/MT: AT OVERALL DIAMETER: UP TO 32.7”

PHONE: 877.634.9606 SITE: NITTOTIRE.COM

PHONE: 800.847.3349 SITE: GENERALTIRE.COM

NAME: GRABBER SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: MT OVERALL DIAMETER: UP TO 37.3”

NAME: HIGH COUNTRY A/T SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: AT OVERALL DIAMETER: UP TO 33.2”

NAME: TRAIL GRAPPLER M/T SIZE: 16”, 17”, 18”, 20”, 22”, 24” AT/MT: MT OVERALL DIAMETER: UP TO 37.72”

NAME: TERRA GRAPPLER A/T SIZE: 16”, 17”, 18”, 20”, 22”, 24” AT/MT: AT OVERALL DIAMETER: UP TO 36.77”

PHONE: 800.678.3250 SITE: TOYOTIRES.COM

PHONE: 419.423.1321 SITE: COOPERTIRE.COM

NAME: DISCOVERER S/T MAXX SIZE: 16”, 17”, 18” AT/MT: AT OVERALL DIAMETER: UP TO 33.35”

COOPER TIRE

NAME: DISCOVERER A/T3 SIZE: 15”, 16”, 17”, 18”, 20” AT/MT: AT OVERALL DIAMETER: UP TO 34.5”

PHONE: 800.4.MAXXIS SITE: MAXXIS.COM

THE HOTTEST AUTOMOTIVE GEAR

PHONE: 800.645.2006 SITE: PITBULLTIRES.COM

NAME: OPEN COUNTRY A/T SIZE: 14”, 15”, 16”, 17”, 18”, 20”, 22” AT/MT: AT OVERALL DIAMETER: UP TO 36.8”

NAME: OPEN COUNTRY M/T SIZE: 14”, 15”, 16”, 17”, 18”, 20”, 22” AT/MT: MT OVERALL DIAMETER: UP TO 39.7”

VOLUME

CAR AUDIO + VIDEO

MARINE AUDIO FOR YOUR ALL-TERRAIN NEEDS!

SONY DSX-MS60 AND CDX-H910UI WWW.SONYSTYLE.COM

Sony’s DSX-MS60 Marine Digital Media Receiver features a flip-down face with a USB 1-wire Tune Tray that lets you protect, connect, charge and control your iPod while out having fun in your toys. Make the most of your time enjoying your music library with Sony audio technologies like DM+ for multi-format playback options, Quick-BrowZer and ZAPPIN, which can play 6-9 or-30-sound clips to help find a song. Specifically designed to withstand the ASTM G154 test for UV resistance, the faceplate is treated to resist fading and discoloring after prolonged exposure to UV light. MSRP is $199.95. The Splash-proof CDX-H910UI is a versatile and

CLARION CMQ1720R COAXIAL SPEAKER AND CMQ2510W SUB WWW.CLARION.COM

The 7-inch water resistant performance series CMQ1720R coaxial speaker delivers high quality sound and keeps on delivering it in punishing environments. It’s equipped with rubber surrounds for superior sonic response created using Sanoprene rubber material for superior water, salt and UV

ROCKFORD FOSGATE M2 MARINE SPEAKERS/ SUBWOOFERS WWW.ROCKFORDFOSGATE.COM

Rockford Fosgate’s M2 marine products include full-range speakers to outfit the tower or passenger compartment and a versatile line of subwoofers. Rockford’s M2 speakers feature ICC (Integrated Concealed Crossover) for a coaxially mounted component speaker and are available in 6.5-inch (M262/M262B) and 8-inch (M282/M282B) configurations. The M2 series of subwoofers operate in sealed, ported and infinite baffle applications, allowing for flexible installations in any location. They are available in 10-inch (M210S4/M210S4B) and 12-inch (M212S4/ M212S4B) configurations. Both M2 speakers and subs feature proprietary technologies, such as VAST (Vertical Attach Surround Technique) for increased cone area and Flex Fit to improve the ease of installation. They are also 100% UV stable Centrex plastic, UV and salt fog resistant cone/surround, have corrosion resistant gold plated terminals, and come with stainless steel grilles and hardware. MSRPs: M262/M262B speakers $329.99; M282/M282B speakers $449.99; M210S4/M210S4B subs $329.99; and M212S4/M212S4B subs $449.99. 36 26 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

smart Marine audio solution that lets you listen to music several ways with superior sound quality. With three preouts, you can easily boost your toy’s sound system with minimal effort and maximum ﬂexibility, while DRIVE-S Chassis technology provides the ultimate audio platform. The CDX-H910UI also features a USB 1-Wire to protect, connect, charge and control your iPod. MSRP is $299.95.

resistance. Max input is 120 Watts while Max RMS input is 60 Watts with a frequency response of 55Hz-20kHz. MSRP is $249.99. Clarion’s CMQ2510W 10-inch single 4-ohm voice coil subwoofer features a waterproof titanium and ugh, mica-injected polypropylene cone, a tough, resilient Santoprene rubber surround, and als. corrosion-resistant gold-plated terminals. With 300 Watts of peak power and a power range of 50-140 RMS Watts, it’ss alt also equipped to meet tough UV and salt h spray standards, so it’ll shrug off harsh .99. conditions like nothing. MSRP is $259.99.

CMQ2510W

CMQ1720R

VOLUME CAR AUDIO + VIDEO

LYNX AUDIO SW-806V2 AND SW-826V WWW.CRIMESTOPPER.COM

The SW-806V2 is an 8-inch active subwoofer set inside a custom ported transparent sound box with a built-in 500-Watt amplifier. The system is designed specifically for upgrading bass and two of the speaker components on either your factory stereo or aftermarket stereo. The sound box also has a hot flame lightening effect, which can be set to illuminate continuously when the system is on flash in sequence with the music. MSRP is $549. The SW-826V 8-inch under-seat mount

SW-806V2

SW-826V

active subwoofer with built-in 2.1-channel 288-Watt amp not only will add bass to your vehicle, but also provide more power to two of the speaker components, giving you a louder and better quality sound in your music. MSRP is

$379. Both come complete with a pre-wired power harness, which makes installation easy, while speaker level inputs and RCA inputs allow for convenient connection to just about any factory or aftermarket sound system.

PIONEER TS-SWX251 ENCLOSURE WWW.PIONEERELECTRONICS.COM

The 10-inch Preloaded Shallow-Mount Component Subwoofer TS-SWX251 enclosure radiates bass with superior efficiency for richer, deeper low-frequency sound regardless of the enclosure’s installed position by directing the subwoofer diaphragm downward. Thanks to its innovative enclosure design, the TS-SWX251 enclosure can be installed freely in the cabin or luggage area for optimal utilization of space. Max power handling is 800 Watts with a frequency response of 20Hz-114Hz. MSRP is $219.

JL AUDIO CLS113RG-W7 AND PWM112-WXJX WWW.JLAUDIO.COM

The 12-inch PWM112-WXJX enclosed subwoofer combines JL Audio’s rugged, great-sounding WX Subwoofer Drivers with a precisely engineered, USA-built enclosure/amp rack and a perfectly matched JL Audio JX 175-Watt 4-ohm amplifier. The subwoofer enclosure features durable, American-made automotive-grade carpeting and premium JL Audio speaker wiring. JL Audio’s single 12-inch sealed rear-firing subwoofer enclosure has a peak power rating of 500 Watts and an RMS rating of 200 Watts. The subwoofers are loaded into high quality MDF (medium-density fiberboard) sealed enclosure that is covered in durable dark gray carpet. MSRP is $399.95. The CLS113RG-W7 contains one 13.5-inch W7 subwoofer, creating premium bass with the help of six patented features and a computeroptimized motor assembly design. The W7 ProWedge features a rigid sealed enclosure, made from solid 1-inch thick MDF and optimized for the W7 subwoofer. Three stylish brushed aluminum rods protect the woofer so it can deliver lasting bass in your vehicle. Gold-plated, five-way binding posts allow for convenient and secure hookup. Power handling is 1,500 Watts RMS (3,000 Watts peak power), with a frequency response of 15-200 Hz. MSRP is $1499.95. 38 28 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011

PWM112-WXJX

CLS113RG-W7

FACTORY TUNED AUDIO EXCELLENCE

PHOTOS: ROMAN RACELA | WWW.ROMANRACELA.COM

ade especially for the 2011 DUB Show Tour, Pioneer Electronics Mobile Entertainment’s DJ Scion tC is the perfect marriage between Pioneer’s car audio and its DJ segments, featuring the best products from both. The white tC made its world debut at the New York Auto Show’s DUB Show Tour back in April and has been at every stop since then, and ending the last DUB Show Tour in Vegas for the annual SEMA show this November. “We wanted to create a car that would feature an audio system that would act like speakers for a DJ,” says Ted Cardenas, Pioneer Electronics Mobile Entertainment director of marketing. “All the system needs is a Serrato box and a laptop to plug into the car, and any DJ is ready to start mixing. And if all you have is your iPod, you can easily plug it in and still have great sound quality.” Because Pioneer has a great relationship with Scion, the tC model was an easy choice for the base car, and its white color perfectly matches Pioneer DJ’s introduction of new pearl white versions of its entry-level DJ system, comprising of two CDJ-350-W digital media players and a DJM-350-W 2-channel mixer. While Pioneer has been involved in prior Scion DJ project cars, this is Pioneer’s ﬁrst official DJ-oriented build. To help with the audio/DJ system integration, Ted and his crew at Pioneer enlisted Five Axis, who also conﬁgured a special body kit for the tC that adds to the vehicle’s unique, and eyecatching presence. AirRunner Systems added an airbag system to the tC, which allows the tC to be slammed to the ground. For the audio choices, Cardenas preferred Pioneer’s mid- to high-end audio equipment, opting for the AVH-P4300DVD to act as the heart of the car’s audio system. Two GM-D9500F 4-channel amps power three pairs of TS-D6902R speakers housed in the car’s doors, while two GM-D8500M amps powers four TS-W3002D2 subs that are housed in

30 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 40

the trunk of the vehicle. The result its 2,000 Watts of booming bass in your face! “Five Axis did a great job on designing and installing it all,” Ted compliments. “The goal was for the vehicle to have the ability to reproduce very high sound levels, but also sound very good doing it. Five Axis was able to then take the design to another level, especially with how they placed the subs pointing up to the back window so that when the hatch is closed, the sound bounces off it and reﬂects back to the rest of the interior, which really increases sound level.”

table, which easily retracts from the vehicle as a standalone table and then conveniently folds down to ﬁt in the special-built enclosure in the trunk. Although only a demo car, the tC deﬁnitely makes you want some turntables in the back of your car’s trunk, too!

If you have the chance to stop by Pioneer’s booth at any of the DUB Show Tour stops, you’ll see a full car demo and a live DJ on the tC’s mixing

TECH SPECS

JULY/AUGUST 2011 DUBMAG 31 41

TECH SPECS: PIONEER ELECTRONICS DJ SCION tC EXTERIOR • FIVEAD tC Aero bodykit made of urethane INTERIOR • FIVEAD leather/suede seat covers • Door panels modiﬁed to hold 3 6 x 9 (TS-D6902R) speakers on each door (6 total) • Rear quarter panels modiﬁed to surround new custom “vase” Bass speaker enclosures

AUDIO PRODUCTS • 1 - AVH-P4300DVD Head unit • 4 - TS-W3002D2 Subwoofers • 2 - GM-D9500F Ampliﬁers • 2 - GM-D8500M Ampliﬁers • 3 pairs - TS-D6902R Speakers DJ PRODUCTS • 2- CDJ-350-W Player • 1-DJM-350-W Mixer • 1 pair - S-DJ05 Monitor Speakers • 1-HDJ-500-W Headphone SUSPENSION • AirRunner System air suspension WHEELS • FIVEAD R5F 19 x 8.5 TIRES • Yokohama S drives 235/40R19

SOURCES WWW.PIONEERELECTRONICS.COM WWW.FACEBOOK.COM/PIONEERNORTHAMERICA WWW.FIVEAXIS.NET WWW.AIRRUNNERSYSTEMS.COM WWW.PIONEERDJ.COM WWW.YOKOHAMATIRE.COM

32 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 42

NEXT LEVEL

ELECTRONIC GEAR + GAMES

ALPINE ELECTRONICS HCE-C300R ACTIVE VIEW REAR CAMERA SYSTEM

NIKON D7000 CAMERA + NIKKOR 18-105MM VR LENS KIT

WWW.ALPINE-USA.COM

WWW.NIKONUSA.COM

The HCE-C300R Active View Rear Camera System recognizes objects behind the vehicle. This add on camera system can be used with an Alpine in-dash screen or any in-dash video unit with an RCA rear camera input. Red bars form brackets around the object on the screen as a visible indicator and an audible beeping alert is activated. Users can toggle between views depending on the situation. Viewing options include: Panorama (wider viewing angle), Rear (normal view behind the vehicle), Ground (for showing how close objects are to the rear of the vehicle), and Corner (for showing the rear corners of the vehicle with a split screen view). MSRP is $599.95

If you’ve been wanting a serious “prosumer” DSLR but aren’t ready to drop a few grand on a pro camera body and lens, then look no further…Nikon’s D7000 is here. Its magnesium alloy body and rubber coating on the grip and rear of the camera add to the D7000’s high-end pro look and feel. At 16.2Mp the D7000 offers the second highest resolution of any Nikon DSLR, behind only to the 24Mp D3x. You’re getting a bargain even with the D7000 kit’s $1,499.95 price tag. Top features include the ability to shoot over a thousand photos on a fully charged battery, a complex 39-point autofocus system that’s responsive in low light situations, low pixel noise even on higher ISO levels, and full 1080p HD video

that aspiring videographers can take full advantage of. MSRP: $1,499.95 (camera body + lens kit), $1,199.95 (camera body only). Check out the photos that we shot with the Nikon D7000 for The Hundreds’ feature on page 36!

PIONEER DJM-900NEXUS WWW.PIONEERDJ.COM

Pioneer is stirring up the DJ scene with its next generation DJM-900nexus, a high performance digital mixer designed for today’s professional DJ performers. An ideal combination with Pioneer’s latest CDJ line of players, the DJM-900nexus features a variety of advanced sound effects that allow DJs to have more creative expressions while mixing their music. Three new Sound Color FX, two Beat Effects and an X-Pad control were added to the mixer to enhance the user’s performance. With more DJs continuing to use their personal computers as part of their rig, the new DJM-900nexus is ready for a direct connection to a laptop PC or Mac, increasing its convenience and functionality. The mixer also utilizes high quality components that ensure the best possible audio output when connected to other components. MSRP is $2,399

12 DUBMAG JULY/AUGUST 2011 50

OMG.

The Innovations Design and Engineering Award is based upon descriptive materials submitted to the judges. CEA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

NEXT LEVEL ELECTRONIC GEAR + GAMES

RAGE PUBLISHER: BETHESDA SOFTWORKS DEVELOPER: ID SOFTWARE PLATFORMS: XBOX 360, PLAYSTATION 3, PC WWW.RAGE.COM

Tak place in a post-apocalyptic Taking wo world caused by an asteroid impact, survivors are forced im tto rebuild civilization from iits newfound state as a wasteland, while ﬁghting w bandits, mutants and more. You are the sole survivor of an Ark that was buried underground and damaged when the undergrou asteroid hit. The government knew this was coming, so it created the ark program where it buried hundreds of self-contained Arks in an attempt to save some people from the calamity. The bad guys, known as the Authority, apparently keep a close eye on everything and will pay good money to pick up anyone wearing an Ark suit, which you’re wearing. Dubbed as a ﬁrstperson shooter game, Rage also has some racing gameplay where you can race dune buggies and upgrade your cars with money from winning races. There will also be some role-playing elements as players will have options to customize their weapons, go on side missions and more.

GEARS OF WAR 3 PUBLISHER: MICROSOFT GAMES STUDIOS DEVELOPER: EPIC GAMES PLATFORMS: XBOX 360 WWW.GEARSOFWAR.XBOX.COM/AGEGATE.HTM

The Gears of War series continues with the third installment that will feature a four-player co-op for the ﬁrst time. As the ﬁnal game in the current story, Gears of War 3 takes place 18 months after the fall of Jacinto and the Gears are now on the island of Vectes, living aboard a converted aircraft carrier, The Raven’s Nest. Thee Cog is now disbanded and the mutated members of the Locust are now Lambent, who are evolving into a new enemy that threatens both the Locust and humanity. Answering questions about the history of Gears of War world, the third game introduces new Lambent enemies, weapons and three new playable female characters. It will also improve on multiplayer aspects that gamers complained about in Gears of War 2. 14 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 52

DUKE NUKEM FOREVER PUBLISHER: 2K GAMES DEVELOPER: GEARBOX SOFTWARE PLATFORMS: XBOX 360, PLAYSTATION 3, PC WWW.DUKENUKEMFOREVER.COM

Badass Duke Nukem is back and is the only one who can save the world (and all the babes) from alien invaders. Take on pig cops, alien shrink rays and enormous alien bosses with an arsenal of over-the-top weapons and get ready for some non-stop action with Duke Nukem Forever, thanks to the “King of All Shooters!”

The game will feature a full interactive and immersive look into Duke’s world, complete with your favorite “Duke-isms,” as well as being the crude kick ass hero he is (shooting hoops, lifting weights, reading adult mags and ogling beautiful women to name a few). And we can’t forget the unforgettable Duke Nukem one ﬁnger salute!

PREMIUM GOODS FASHION x MUSIC x LIFE

found my calling in life. What was it like starting out? Starting off was tough since I didn’t know which direction to go. I was working on friends, family and myself at home as a hobby and eventually built a steady clientele after I landed a job at a shop. From there I built a reputation as a hard worker and perfectionist of my craft.

PHOTOS: COURTESY OF MASTER MIKE

You’re known as “Master Mike.” How did you acquire the “Master” reference? I acquired the name “Master Mike” simply because of the many apprentices I’ve had through the years. I’ve never had a seasoned or veteran tattoo artist work for me, only students, who have grown and learned to be professional tattoo artists. One of my students called me that, so the name just stuck. I know a lot of people think at ﬁrst that I’m trying to

MASTER MIKE

say I’m a “master” of tattooing, but that’s not the case at all. I don’t consider myself a “master” of tattooing, but only a master to my students. What’s your specialty? Asian art has always been my niche. This was a major inﬂuence in my life since childhood. Having been born as a child of war in Cambodia, I am proud of my heritage being Chinese/Cambodian. Over the years, the Inkﬁend Asian style art has evolved and has its own unique twist to it.

rom the war-torn fields of Cambodia to the diverse streets of L.A.’s Chinatown, comes a tale of art, hard work and knowledge. But what makes Master Mike’s story so great is how he’s overcome a tragic childhood (the youngest of four brothers, he fled Cambodia with his parents and an older brother after losing two due to starvation and war in 1979) to live the American dream doing what he loves and helping others do the same at Inkfiend Art in Alhambra, CA. What sparked your interest for tattoos? As a young kid growing up in L.A., I was fortunate

enough to have the inﬂuence of many cultures and many types of art, tattoos being the main one. What makes you love it so much that you wanted to make it your career? I’m passionate about tattooing because I can’t see myself doing anything else. I’ve loved art ever since I was a kid. I’m always evolving and trying to up my skills with each tattoo I do. And the best part about my job is seeing my customers’ faces when they see their tattoo done. Even if I were a billionaire or hit the lottery, I would still tattoo. It’s my life, and I’m very fortunate to have

Do you think you’ve perfected your tattooing skills and style? Being an artist in any medium is a never-ending learning experience. To me, if an artist thinks they have perfected their craft, it means they’ve stopped learning. So, no I have not perfected the art of tattooing, because I’m still learning, improving, picking up new skills and styles everyday. I feel like I grow with every piece of ink I do. The day I feel different is the day I quit tattooing, which will never happen. With so many tattoo artists around now, what would you say sets you apart from others? Tattoo artists are a dime a dozen nowadays. What JULY/AUGUST JULY/AUGUST 2011 2011 DUBMAG DUBMAG 21 55

PREMIUM GOODS FASHION x MUSIC x LIFE sets me apart is that I eat, sleep and breathe tattoos. My hard work ethics that my parents instilled in me and my unique style I bring to all my tattoos set me apart. I admire the work of many artists, but to be honest, I do not compare the work of others to my own. They have their own style and I have my own. So you can definitely say Inkfiend Art is a custom specialty shop. How did your shop, Inkfiend Art, come about? I always wanted to deliver the best possible experience for my customers. I want them to be able to come into a shop where they will be greeted with humble attitudes. Where they are not rushed into anything, and where they are comfortable. Most of my customers feel at home when they come to the shop. Most feel like they are part of a family since they spend so much time in the tattoo chair. And when they leave, I want customers to have a piece of Inkfiend Art that will last a lifetime. I was not able to provide these things working at other shops, so with the support of my girlfriend, Abby, and my brothers, I made the leap and opened up the shop in 2004. It was a tough road, but it’s been worth it. How has it grown since its inception? It used to be a one-man show with nothing but students. Now, fast forward to 2011, it’s filled with both artists and apprentices. I am happy with the group I have now and everyone is like family. Inkfiend has grown into a household name in my community, where it’s known for great tattoos. As an owner of shop and a tattoo artist, how do you balance out both roles?

With the crew I have now at the shop it makes my job easier because everybody knows their role and responsibility. That leaves me worrying about being the boss less and more time being a dedicated artist to my clients. What do you look for in other tattoo artists who work at your shop? I look for honesty, good work ethics, and those who can take criticism well because I expect only topnotch work. They also have to have the patience and willingness to listen to our customers. Putting

customers ﬁrst and mad ass tattooing skills are also musts. I cannot put up with laziness and tardiness because even though I am the shop owner, I am there on time, ready to work. I do not leave the shop ’til all my customers are done, and I expect the same in my other artists. What do the majority of your client’s request when they book with you? Just about all my clients are word of mouth. Some just go through my portfolio on my website and they want something similar. Others bring me

sketches and pictures of what they want, and I put my twist to it. Most times, people come in with a concept and the design(s) go from there. Most of my clients just request for me to go crazy and do my thing on their skin; those are the best requests...when I go in a zone and work my magic.

What’s the hardest part about what you do? The hardest part about tattooing for me is the countless hours and research I do before I tattoo someone. After all the research is done and the sketch is drawn up, the tattoo part is really fun and easy to do.

How long would someone have to wait to get a tattoo from you? Right now my current wait time is about a year. For those who are willing to wait are for sure going to have a badass piece that they will be happy with for the rest of their life. Remember tattoos are for life, so do your research and ﬁnd an artist that suits you. Also, I do have other great artists that can accommodate customers sooner like my boys Ryback and Johnny. And, we are also on the look out for other artists who wants to join our award-winning tattoo shop.

What’s tattoo culture like now as opposed to when you ﬁrst started? The stigma of tattoo is no longer the same as when I ﬁrst started. It’s getting more and more accepted as an art form as bodies become canvases. People getting tattooed range from 18-year-olds fresh out of high school to doctors and lawyers. It’s become acceptable for a person to have at least one tattoo in their lifetime. The future is looking bright for the tattoo industry.

In your opinion what’s the best tattoo you’ve ever done? That’s a hard question. There are about a dozen full back or bodysuits I like. But really, every piece is special to the person that gets inked and those are my favorite—when my client loves it so much that they can’t stop smiling. What about your own tattoos? Who did them for you, and which ones are most meaningful? I am my own artist. I did my chest, my arms, my legs and anywhere I can reach. I use my own skin as practice skin. Honestly, I have some of the most ugliest tattoos, but even though it’s ugly, it’s meaningful to me; good or bad, it reminds me of the path I’ve chosen.

What do you hope to achieve with your tattoo career and your shop? With my tattoo career, I want to take my art to the next level by making my art not just a household name in my community, but to let it be known all over the world. Also, I’d like for people to recognize the Inkﬁend Art or Master Mike style.

SOURCE INKFIEND ART 2428 W. VALLEY BLVD. ALHAMBRA, CA 91803 WWW.INKFIENDART.COM (626) 588-2078

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PREMIUM GOODS FASHION x MUSIC x LIFE

Dubstep, baseline…call it what you want, because to producer/DJ Rusko (Christopher Mercer), it’s all the same.

PHOTOS: DAN MONICK/STEVE CONRY

onsidered to be one of the biggest names in dubstep, the multi-instrumentalist and UK export has music running through his veins, thanks to being raised in a musical family. The 26-year-old has worked with big names from Britney Spears to Santigold and will be releasing a Cypress Hill collaboration EP this fall. Known to get crazy and out of control at live shows, Rusko has become well known outside of the dubstep scene thanks to his adventurous journeys into other musical realms, which makes for energetically ﬁlled party bangers. As a selfproclaimed “strange bloke,” Rusko is anything but ordinary, which is exactly what makes him musically interesting. What’s the story behind your name “Rusko”? Ruskets are a type of cookie in the U.K. I’d eat a lot of the cookies when I was growing up, so people would call me “Ruski” or anything having to do with the cookie or “rusk” in it. Out of all those “rusk” nicknames, I chose “Rusko.” It’s honestly just a jiberish word, really. Interesting…so what made you take up DJ’ing? I only really started DJ’ing ’cause people started asking me to. All I’ve ever really been is a producer/ musician. After I released a bunch of tracks, I started getting emails upon emails every week of people asking me to go and play somewhere. So after a while, I learned to DJ—quickly. I literally

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just accepted a gig and played. So I just went straight into doing it without any prior practice. I sort of jumped straight into the deep end, really. I was rubbish at the start and just progressed and learned as I went along. Never planned on being a DJ, but it all started in 2006. How did you become so interested in dubstep? It wasn’t really dubstep when I started out. It kind of really came out as garage and grime music, which I was into at the time. I was super into a lot of London’s pirate radio stations and grew up in a big garage scene. Really, dubstep evolved out of that. I was making garage, drum and bass and that types of music, so it was a natural progression to dubstep. It actually came from nowhere; wasn’t like I heard a particular artist and was like, “Yes! I want to make dubstep.” Just naturally formed back in the day from garage and breakbeats back in the mid-2000s. What is dubstep music to you? I would say it’s baseline music, really. The baseline is the focus of the track and the most important. That’s everyone’s favorite. The stuff that I do is all about party jams, nothing serious. Just fun party music, really. I consider my music to be baseline stuff since that’s always the ﬁrst thing I make when creating a track, and what everybody wants to hear. I guess I have to call it dubstep, I suppose, for the time being anyway. JULY/AUGUST 2011 DUBMAG 25 59

PREMIUM GOODS FASHION x MUSIC x LIFE that I played, so it’s all pretty gnarly stuff. It’s definitely not “Smoke Out,” stoned music. We’ll be doing shows at end of summer. Their manager hit up my manager one day and asked if I would be interested in producing a track for them and that’s how it all began. It was actually a long process to finish. It took about six months when the usual process of doing something like this is like only three weeks of intensive sessions. What’s your musical creative process like when producing for others and yourself? I like to work alone. Even on the big projects, I’ll do everything at home and get as much as I can just emailed to me. I’m a total soloist when it comes to making music. I shut the door and do it in one long session and won’t come out until it’s all done. I’m kind of weird like that really. Sort of wish I wasn’t because I think I would do more collaborations and more interesting projects if I was better at that; just find it hard to work with other people around.

THE KIDS THAT ARE INTO DUBSTEP ARE SUPER YOUNG, SUPER OBSESSIVE AND REALLY LOVE THE MUSIC SO MUCH. What do you think of the recent success and limelight of dubstep? As a genre it’s so diverse. You have dubstep that sounds like reggae, dubstep that sounds like heavy metal. It’s diverse because the crowd is super diverse. But I think the main thing is just that it’s young. The kids that are into dubstep are super young, super obsessive and really love the music so much. Never witnessed something like this before. It reminds me of new metal back in 2000, with kids wearing Korn and Linkin Park T-shirts. It’s the same kind of youth movement—excitement—that I haven’t seen in dance music for a while. Where do you see the future of the genre going? Dubstep will always be dubstep. For me, I probably won’t be doing it for that long. People will always want that long, heavy bass ine music. Whether I’m still part of it is debatable [laughs]. I think it’ll just get bigger and bigger. It’s getting it’s own tent and stages at festivals around the world now. It’s going to be about big stadium shows and production on a grander scale. It’s going to be “Tiesto style” [laughs]. How did you become part of the Mad Decent camp? It was something that came about really natural. Switch is one half of Major Lazor, and he and Diplo run the label together. I’ve known Switch since I was 18. We used to live in the same area of London before he moved to L.A. He actually still lives close to me out here in L.A., sort of strange once you think about it. Anyways, he’s kind of like my musical big brother. My ﬁrst album was always going to be with Mad Decent. But I try not to do too many things with Mad Decent. I did my album with them, but I’ve never played a Mad Decent event or worked with any other Mad Decent artist. I don’t like to be part of a camp or part of a crew. Everybody seems to like to do 26 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 60

that, especially in the U.S., but I don’t. I try not to affiliate with them in any other way. Not because of any bad reasons. I just like to be a lone ranger. Do you have any affiliations with other artists? None. Me and Caspa used to have a label back in the day called Dub Police. We used to run that together before it got too crazy, and now he does all that himself. All that kind of stuff is too much for me. I could never do that whole running a label and that kind of craziness. I’m not even working with anybody at the moment. I think I’ve gone a bit mad. Just been turning down people’s requests recently for a bit of musical solo time. Everybody always asks who you’re working with, etc., but sometimes you just want to work with yourself and do music for yourself. When’s the next album dropping? Not sure yet. The first single “Everyday” is already out. The plan is to have it out before the end of the year. Would love November since that’s when the Cypress Hill EP will be released. I’m going to try to double up and drop both at the same time! How did the Cypress Hill thing come about? We were really meant to only do one track together. It started as one collaboration that we did—which is a super “throw your hands in the air” party track—and ended up doing four more. So we have five tracks for an EP, which I haven’t even been playing in DJ sets; it’s super undercover still. It’s mainly all dubsetp dance floor tracks; two have some heavy rock guitars

What is a must in terms of equipment for you to play on? I have to have a Pioneer DJM-900 mixer at the moment. I’ve been touring with CDJ-2000s because my CDJ-1000s got ruined. It’s good; I’m sure I’ll get used to them. I just get so crazy and energetic when I DJ and ﬁnd that the 1000s are more durable and tougher. I’m really rough with my equipment, like, I get up on the table and jump around a lot. They seem stronger and heavier than the 2000s. I don’t know? Maybe it’s all in my head. Which do you prefer more, producing or DJ’ing? I used to say producing, but now I would deﬁnitely say DJ’ing because with producing now there is so much more pressure. Being in the sort of position I am in dubstep, I kind of have all this pressure when making new tracks and it’s taken the fun out of it. But with DJ’ing, there’s none of that; it’s just 100 percent enjoyment. Two years ago I would have said 100 percent producing, but DJ’ing allows me to be free. So will you be one of those DJ’s performing well into your old age? Oh helllllsss nooo! I’ve got another year or two in me and then I’m out. I don’t know…I think that I’ve already peaked and I’m now on the way down. Will you bust a Jay-Z and retire then come back? I think I might go and play bass in my friend’s band or something. I don’t know; I want to do something that’s musically different that won’t involve business. The music business and all the other parts that don’t involve making and playing music drives me insane and to the point where I don’t even want to make music anymore. I just want to play in a band, hit the road, do a bit of session work and stuff like that. I want to be pressure free for a couple of years to just refresh my musical bones. Will you change your name? Probably yeah, just to totally change it up.

SOURCES WWW.FACEBOOK.COM/RUSKOOFFICIAL | WWW.RUSKOONFIRE.COM | TWITTER.COM/#!/RUSKOOFFICIAL

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Recharge Lounge was the place to be in between panels, before events and after the day was done. Thanks to a plethora of sofas and lots of power strips, the lounge was jam packed throughout the festival and deﬁnitely one of the highlights. Test drives of Chevy’s hottest models, such as the Volt, Camaro and Corvette, were also a fan favorite! Participants loved how the Volt combined power and style with environmental awareness, while others loved the horsepower the Camaro provided. And, of course, the Corvette was a favorite given its iconic status and legendary history in American car culture! But the coolest thing was Chevy’s Roadtrip, which had 10 teams from across the U.S. and Canada, driving to Austin in a Chevy and competing in challenges along the way. “It’s not everyday that one

they did along the way. Notable celebrities also stopped by the Volt Recharge Lounge throughout the festival to talk about technology and music, such as Rick Fox, Eliza Dushku and more, in addition to talking to many of the biggest names in music like Panic At the Disco. For Perry, it was his first year at SXSW. While the first day was filled with meetings, he got to enjoy the conference for a couple of days and thought it was a “very invigorating experience,” as he walked the convention floor and listened in on some panels. Myles Kovacs, president and cofounder of DUB, was also on hand to check out Chevy’s innovative SXSW initiatives. He test drove a Volt and was very impressed with all the new integrated technology and advancements of feeling more

of the major three [car companies of America] comes to you and says, ‘We’ll give you a car and you can go anywhere in it.’ How do you say no to that!” exclaimed a Roadtrip participant. Chevy then kicked things off at SXSW with their Chevy Roadtrip Party to celebrate their Roadtrippers and the good things

connected while driving. “I got to sit down with Chris Perry at SXSW and got a fresh perspective from him on Chevy’s new innovations,” Kovacs comments. “Chris brings an exciting new marketing approach to Chevy. DUB is excited to work with them.”

Chris Perry getting interviewed @SXSW

rom March 11-19th, Austin, TX, was rocking thanks to the annual South By Southwest (SXSW) Music, Interactive and Conference Festival! Chevy was there the entire time to help drive the experience (literally) to maximum potential for conference visitors with their many special SXSW activities and events for the second year in a row. Using its products and people, Chevy 28 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 62

enhanced the entire SXSW event with their Chevy SXSW Roadtrip Challenge, Catch A Chevy shuttle service, Drive A Chevy test drives, and helped conference goers relax and recharge at their massive Volt Recharge Lounge. “SXSW is important to Chevrolet because it embodies our values of inspiration and innovation,” says Chris Perry, GM’s vice president of U.S. marketing. “We get to expose thought leaders to our products and receive honest feedback on many fronts, from new features to marketing and communications. Being at the festival allows us to enhance the SXSW experience by supporting our customers’ passions and interests. It’s truly a valuable partnership.” Chevy had 30 of its Cruze models acting as complimentary shuttle service for participants around Austin, while the Volt

For more behind-the-scenes info and to experience a bit of what Chevy brought out to this yearâ&#x20AC;&#x2122;s SXSW yourself, visit www.youtube.com/user/chevrolet

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WORDS: KRISTIE BERTUCCI PHOTOS: ROMAN RACELA | WWW.ROMANRACELA.COM

simple Google search of The Hundreds will instantly tell you of the streetwear clothing brand’s success. Simply put, they’re HUGE! Ben and Bobby Hundreds have not only created a brand, but a culture that deﬁes the trends and thrives on uniqueness. What began as a summer project for two friends while in law school eight years ago has become one of the largest and most notable names in streetwear…and yes, they still consider themselves to be streetwear-oriented. Inspired by all things California-based mixed in with their City of Angels lifestyles, The Hundreds’ “made for all mentality” connects with fans on a personal level, providing legions of faithful global followers. Their iconic bomb logo has become synonymous

exploded over the past year, or past couple of years, but I feel like people have been saying that to us forever. That just goes to show the kind of growth we have when we attract new fans each year. Did you guys ever think it would become this big? Bobby: Yes and no. We never took it too seriously in the beginning. We were just doing what we wanted, what we were passionate about and having fun with it. Obviously, at the same time, we wanted it to grow and be huge. From day one we said The Hundreds is huge. So we were always aiming for something, but taking it day by day. We’re still on the same roll… What are your respective roles in the company? Bobby: Ben pretty much handles all the business stuff and I do all the creative. But, obviously,

the bomb logo is representative of our brand, and how we’ve structured everything in a way where we truly never explode. –bobby with exclusive and limited collaborations that sell out within minutes, four ﬂagship stores, a highly trafficked webzine that's read religiously and some of the coolest gear on the streets today. Not to mention one badass DeLorean DMC-12 in mint condition that Bobby Hundreds actually uses as a daily driver. We got the scoop on everything The Hundreds—including some rad info on the DeLorean straight from the horse’s mouth! How did you guys come up with the brand’s name and its iconic bomb logo? Bobby: The name is really abstract. The initial connotation was that that if anything happens by The Hundreds it obviously has a great deal of force or energy. It’s a strength in numbers kind of concept. And the bomb logo is representative of our brand, and how we’ve structured everything in a way where we truly never explode. We never blow out, go way mainstream, and just always keep right under the surface. We’re, like, right about to get there, but we never actually do… How has it grown since its inception? Ben: I think it’s grown at the right pace. Every year we get just a little bit bigger and work on bigger projects with bigger artists, so it’s really been a natural growth. Some people think we’ve just

our roles intertwine. So we work together on everything. I always say, “Ben writes the checks, and I write the blogs.” Where do you guys get inspiration for all of your designs and products? Bobby: Everything is inspired by our daily lives and what we’re into at the moment; but we also pull from past inspirations. It’s a little bit of everything, which is what I think helps us have such a momentous brand because everything is personally invested with substance and has story behind it. We also have an amazing in-house design team. How do you keep reinventing The Hundreds’ style, while still keeping it true to its roots? Bobby: Obviously certain things have changed: I’ve become a better designer, we’ve had different designers, how we sell has changed, etc. But for the most part, we still have the same spirit, which is what’s really important to us. Everything we do is consistent, and we don't follow any of the hype that’s happening at the moment around us or in the industry. We just stick to what we have founded the brand around, which is California culture and Los Angles lifestyle. It’s not region speciﬁc, but more of a story of the diverse

JULY/AUGUST 2011 DUBMAG 73 37

we stick to our roots, while a lot of other streetwear brands change with the times. Our brand has stuck to what we are about from day one, and I think our fans appreciate that. –ben subcultures we all grew up around. So we are a little bit of hip-hop, a little bit of punk, a bit of metal and skateboarding…and all that is funneled into one brand, which is The Hundreds.

it down to a street-based level. That’s what streetwear is. It’s a bit of everything for everyone, but at the same time it’s limited, feels exclusive, really special and maintains that specialty factor.

Many prior streetwear brands are now calling themselves “lifestyle brands?” What is The Hundreds? Ben: From the beginning we’ve always said we were a lifestyle brand, but we’re a streetwear company and have been since day one. A lot of people think it’s not cool to be streetwear or have outgrown it. They now shun it and don’t want to be associated with it. We are a streetwear brand; that’s what we’ve been, we are and what we’ll always be.

So what makes The Hundreds different? Ben: One, I think, is that our customers feel a closer connection to Bobby and I, as well as our crew, than other brands because of our website— another thing that really sets us far apart from other brands. Not too many of our competitors have a blog that’s updated everyday or a site that’s updated as often as ours. It tells the story of the brand, what the brand is doing, our inspirations…that’s the biggest difference.

So how do you guys now define streetwear? Bobby: You have to look back at the first brand that did it to really define it and that was Shawn Stussy, in my opinion. Stussy was the first, genuine streetwear brand because he built something that combined all sorts of lifestyle elements and its subcultures—skateboarding, hiphop, just everything. He also entwined it with a luxury aspect and followed what a haute couture brand like Gucci and Chanel would do, but brought

Another difference is that we stick to our roots, while a lot of other streetwear brands change with the times. Our brand has stuck to what we are about from day one, and I think our fans appreciate that.

How do you plan on expanding the brand and its image? Ben: We’re starting to expand a bit more into footwear. It was a rough road up until now, but I think we’ve ﬁnally got things down. We learned a lot about footwear the ﬁrst two years and the future looks to provide a lot of good growth with that segment. Eyewear is another thing we are expanding in. Everything is actually growing for us right now—all our apparel, our stores and even our online store. We plan to make a bigger impact over the next few years.

So who are your fans? Bobby: Been asked that question since we ﬁrst started, and we’ve always said it’s for everybody. And we really mean it. I think it’s another one of our strengths. You can walk into any one of our shops

The Hundreds have had some cool collaborations. What’s the story behind how you choose which ones to do? Bobby: Collaborations are based on what makes sense with the brand. It needs to have some kind of

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and see people of all backgrounds. Look at Ben and I; he’s Persian and I’m Korean. We look like the United Colors of Benetton here at The Hundreds.

The Mythology Lives On We got in touch with Cameron Wynne, son of Stephen Wynne, the 54-year-old CEO of DeLorean Motor Co., to get the lowdown on the company’s current status. How did your family acquire Delorean Motor Company? My father was originally a French and English auto mechanic in Los Angeles. Then he started to specialize in DeLoreans. As years went by we were able to purchase the remaining inventory from Delorean. With that the rights came available for the logos and trademarks. Why would you say that the Delorean is such an iconic car? Well, for a 30-year-old car, you can look at it today and still love the lines of the car. It was the only car with stainless steel panels and gull-wing doors until the SLS AMG came out. Who else in the celebrity world or other highprofile clients have you created DeLoreans for? We have sold to many celebrities/ VIP clients. The only ones I can say are will.i.am, who is public about his ownership, and Seth MacFarlane. How often do you make special models for clients like Bobby from the Hundreds? The car that Bobby has isn’t really customized. He has one the nicest original cars that I have seen in sometime. However, we also did do the special car for the collaboration with The Hundreds. We have also done two right hand drive builds for customers in Asia. Right now we are building a unique car for a Swiss client. (Unfortunately the specifications of his car are private at his request.) One of the best projects besides The Hundreds was working with Nike. There have also been a couple of video games featuring the DeLorean that we’ve helped with, too. What’s the price range for one? New build cars start at $57,500 and go up from there. But the limit is really up to the customer and their imagination. Certified pre-owned cars from us typically range from $30,000-$47,000, though. What’s your estimate in terms of how many people still own DeLoreans in the US? Of the more than 9,000 built originally, there are still more than 7,000 around today, with around 5,000 of them in the U.S. 40 76 DUBMAG JULY/AUGUST 2011

personal sense with us as people and be something we are emotionally tied to. They have nothing to do with what’s cool at the moment. The Garfield one is a perfect example. It was my favorite cartoon growing up, and I learned how to draw from it. A lot of the comic’s elements have influenced the brand. So we did something special around it. Any new ones coming out soon? Bobby: There’s one coming out soon with an iconic surf brand called Katin. We worked on some vintageinspired boardshorts and stuff. One thing people forget about us is that when we say California culture, we mean it; we are inspired by surf life, too. Growing up, it was all about ’80s surf apparel and this is our way of paying homage to that. Ben: There’s also one with Ron English coming out by the end of the year, which will be big. We’re in the process of working on stuff with NERF for next year—clothes and toys. You also have Public Label. What’s the tie in with The Hundreds? Bobby: The Public Label is more of a specialized higher end brand that’s more mature. It’s really focused toward guys like us, who grew up in streetwear but are looking for a bit of a more mature look because they are now in their 30s and have professional jobs. It’s also more thought out and gives us a chance to be more fashion forward and experimental with the designs. Ben: It’s available in all our retail shops and online, as well as five or six retail partners we’ve chosen around the world and in the States. Beyond that, not sure how much the label will grow. It’s something we are purposely keeping really small and limited. If you want it, you have to go get it because as soon as it’s gone that will be the end of it. You recently opened up another L.A. store in addition to the one in Hollywood, SF and NY. Why another L.A.-based one? Bobby: L.A. is our backyard and, to be honest,

there’s a demand for it. We want to be strong and especially strongest in our backyard, which is why we wanted to hold it down for the city. We’re looking to someday expand globally, too. There’s been interest everywhere—Hong Kong, Tokyo, Paris. But right now, we’re just focusing on our four stores, making sure all the nuts and bolts are tightened before anything else happens internationally. What’s the fascination with DeLoreans? Bobby: I’ve just always been obsessed with the car. Clearly, it started with Back to the Future, when I was a kid. When I was little, I always said when I’m old enough and have the resources to do so, I’m going to buy a DeLorean; it was the only thing I wanted when I was a kid. But beyond that I just fell in love with the mythology of the car. There’s a really amazing story behind it. From John DeLorean’s life and the mystique around the car with its limited production and celebrity nature. There’s really no car like it out there. So, how did The Hundreds DeLorean come about? Bobby: Before my 30th birthday, we worked on

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THE HUNDREDS SANTA MONICA

a project with DeLorean. Actually years before that, I had reached out to them and spoke to the owner and told him about my idea to do a project with them. He wasn’t really familiar or keen enough to understand what I wanted to do, and at the time, we were really small. I was like, “ I just want to make some T-shirts!” but he didn’t get it. Then three years later, all of a sudden, I get a phone call from them asking if I still want to do this. I was like, “Hell yeah! Let’s do this!” So we just started working with them on the project. It’s amazing because it’s owned by this family in Houston, TX, where the factory looks like a barnyard from the outside and is in the outskirts of town. After we closed the project, I asked them to be on the look out for a DeLorean for me and they were able to get me one. How does it drive? Bobby: It’s super heavy and a gas-guzzler. It’s

funny because it’s far from being a perfect car. When the company ﬁrst launched in the ’80s, it got made fun of a lot, had really bad motors and lots of technical difficulties. But design wise, it was amazing. John DeLorean was a designer, and pretty much created (in my eyes), the most beautifully designed car of all time. You think it’ll make a comeback? Bobby: It was recently used in The Beastie Boys’ “Fight For Your Right (Revisited)” video/ﬁlm. The manager is a friend and called me up asking how he could get one and suggested he use mine since it’s known as the best DeLorean DMC-12 in the world. A lot of my friends want one and will probably get their own in the next few years after seeing how cool mine is. But, I think there will be a serious comeback because there are those, like me, who wanted one as kids and can now afford to buy one as adults.

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“IT MIGHT BE STUBBORN, BUT I DO ME AND LIVE BY MY OWN LEDGER.” 46 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 82

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hat you see is what you get ﬁts Game perfectly. There’s no faking anything in his life and he openly admits it. “It might be stubborn, but I do me and live by my own ledger,” he asserts. “I think that’s what made me who I am, man.” Dying his hair red a day before shooting his “Red Nation” video with Weezy produced by Cool & Dre, the ﬁrst single from of his forthcoming R.E.D. album dropping in August, Game doesn’t give a “f*ck” if the people are going to like it or not. “I’ve been known to do crazy stuff,” he says. “I’m gonna rock it, period. F*ck it if you don’t think it’s cool. I’m not a leader of a movement; just a guy that provides a way for people around me. Whether they want to follow,

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it’s ﬁne; if not, I’m going my way and that’s all…” While he might sound like a hardass, he continues with an inspirational message: “Everywhere I go, whomever’s hands I shake or talk to, take something away from being around me, whether it’s a smile or a bit of wisdom.” Following the whole red theme, Game also added a bit of color to his Porsche Panamera with some red hot 24-inch wheels and custom interior red stitching. While his Benz may be his everyday driver, the Panamera is his weekend toy. “That sh*t is the hottest sh*t out and everyone was getting it, so I did, too,” he says. “I’ve had a Lambo, Bentley, everything and the Panamera is just a better overall car. It’s the ﬁrst car I’ve been able to put some 24s without having them rub. It handles like Mo’Nique before she lost all the weight...you can really grab hold of it and just go.” Game is Game, there’s no denying it, but for his upcoming R.E.D. album, JULY/AUGUST 2011 DUBMAG 83 47

he’s deﬁnitely matured and grown not only as an artist, but also as a man. Throughout the interview, he spoke often of his home life, mentioning his family and kids as his inspiration for working hard, staying focused and whom he spends all of his free time with. It shows that while he may forever be that hardcore gangster at heart who we all fell in love with after his debut album, The Documentary, his priorities have shifted and his goals are directed at obtaining only the best for his family and immediate friends.

“I have kids now,” Game affirms. “I don't’ preach that [gang lifestyle] in music; I just talk about my life experiences and keep fans listening. I flow with as much positivity as I can. I want to shed light on better things so fans can uplift themselves, which is why I always try speaking positively. That ‘keep your head up’ music. Tupac started that with first with his songs like ‘Brenda’s Got a Baby’ and ‘Keep Ya Head Up.’ I’ve always wanted to be that type of rapper. Not the socially conscious ones, but I do kick wisdom into my flows.”

“Right now, I’m just grinding—and I’m not doing it for me, I’m doing it for my family,” Game confesses. “I’m just here to see my three kids grow up to be somebody. I just want to see grandkids and I’m good; I can retire from Earth after. I’m gonna be a G’d up granddaddy, too. My generation of grandparents are gonna be all tatt’ed up and we all gonna be the coolest grandparents ever. I’ll probably be chillin’ on the porch with Snoop, snapping dominoes. He’ll have the grey ponytail I got the grey Mohawk, with grandkids on knees.”

As far as the R.E.D. album, Game had some heavy hitters in the studio helping him create his next musical vision. “Album is crazy, man! Pharrell is an executive producer, Dr. Dre had a lot of inﬂuence on it and is a producer, too; got a song with him rapping on it. I got a lot of people on the R.E.D. album…it’s crazy! It’s gonna be the album of the year I feel like, man.”

However, don’t think he’s gone all soft on us now. As it turns out, the “Red Nation” video was actually banned from MTV and BET networks for being too “gang affiliated” for younger audiences. Did that stop him from still promoting it? Hell no! Instead, he went straight to YouTube and got 5 million views during the ﬁrst two weeks. “They may have banned it, but it still blew up on the Internet,” he says. “I didn’t ﬁght it. I have kids and understand why the networks didn’t want to show it.” While the video might portray him advocating gang lifestyle, it’s really the opposite. Growing up, he lost a lot of friends to gang violence, even two brothers, and was shot himself. More about trying to now right his wrongs via his music, Game only embraces his gang-affiliated past to the extent of how it’s allowed him to become the man he is now and the rapper whose music we all appreciate.

“RIGHT NOW, I’M JUST GRINDING— AND I’M NOT DOING IT FOR ME, I’M DOING IT FOR MY FAMILY.”

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Working with Dre again was like a dream come true, mentions Game. “It felt like the first time when I got signed by Dre. It all happened really naturally. He just called me on the phone and was like, ‘Let’s work together.’ I was down so now he’s on my album and I’m helping him finish up Detox. That’s how it all went down.” With a creative process that consists of Game locking himself inside the studio, his inspiration had to come deep within. “Not only did I look toward my family, but I had to dig deep inside my mind, heart and soul to pull from my troubled and violent past experiences that almost killed me to provide organic and natural flow to my craft.”

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But in the end, all the fame, music and money isn’t what Game’s after. “People might think its about money…it’s just about life. While I’m here, I want to make the best of it and do the things I want to do and say the things I want to say and raise my kids the right way to see them grow up and have grandchildren.”

SOURCES WWW.COMPTONGAME.COM | WWW.ASANTIWHEELS.COM WWW.US.PIRELLI.COM STYLIST: MAYA FOX-DAVIS FROM M & A STYLE WWW.MANDASTYLE.COM

WORDS: DEANNE DELUNA PHOTOS: ROMAN RACELA // WWW.ROMANRACELA.COM

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REMEMBERING THE A

s an action sports athlete, Jeff “Ox” Kargola was a monster on both two and four wheels. The 27-year-old from San Clemente, CA and member of the Metal Mulisha FMX team was on his way to becoming a legendary name in the sport, but was unfortunately taken away by the thing he loved most. On April 29, 2011, Jeff “Ox” Kargola passed away on the second day of the grueling eight-day and 1,376-mile Desert Assassins’ Monster Energy “Rip to the Tip” motorcross event in Baja, CA. Just weeks before the tragic accident, we were lucky enough to spend the day with Kargola in Joshua Tree, CA shooting his feature. During the few hours we spent with him, it was enough to witness how much of a remarkable guy he truly was. Funny and outgoing off camera but shy in front, there was never a dull moment with him around. Constant jokes and laughs between takes made it clear that “Ox” was still a big kid at heart. Kargola started riding when he was 12 and became a professional FMX rider at 16. From 2001 to 2010, he competed in Moto X events at X Games (both summer and winter) and at the Winter X Games in 2005, won a silver medal in the “Best Trick” competition for pulling a one-handed, no-footed ﬂip to onehanded, snowy landing. Edged only by fellow Metal Mulisha Brian Deegan, who threw the same trick. Kargola was actually given nickname “Ox” by Cameron Steele’s brother, Grant, which was based on John Candy’s character in the movie Stripes. Kargola also recently took up racing SuperLite trucks in the Lucas Oil Off-Road Racing Series. Back in April, he won Round 2 of the 2011 series at Firebird Raceway in Chandler, AZ, and was in sixth place overall after only four races in the series. While trucks and bikes were his profession, surﬁng was his passion, and he was often found in the water as much as he was on land. He was also a popular TV personality and commentator and was the “Big Huckin Chicken” in a Burger King ad campaign that was a huge viral hit.

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TECH SPECS: 2008 TOYOTA TUNDRA TIRES & WHEELS General Tires Grabber 35X12.50R18 18-inch Method Race Wheels SUSPENSION ICON Vehicle Dynamics Front Remote Reservoir Front Coilover Shocks OMEGA Series Secondary Bypass Front Shocks with Remote Reservoirs Billet Aluminum Upper Control Arms OMEGA Series Bypass Rear Shocks 1.5” Lift Rear Expansion Pack Leaf Spring PERFORMANCE Flowmaster Exhaust System Injen Cold Air Intake System

“YOUR LIFE IS WHAT YOU MAKE OF IT!” -JEFF “OX” KARGOLA

EXTERIOR AMP Research retractable steps, bed step & tail gate extender Custom-built roof rack with spare tire rack & jack holder Expedition One front bumper (6) KC – HID floodlights (4) KC – floodlight pointed at truck bed PPG custom camouflage matte paint job 3M matte paint protector on entire truck Custom-built bed toolboxes Under bed water tank with shower nozzle Line-X spray-on bedliner WARN M12000 winch (2) VIAIR Compressors & (2) 3-gallon air tanks to fill tires INTERIOR Custom Black Leather & suede interior with red stitching and “Ox” logos ENT. & VEHICLE SECURITY SYSTEM Viper 5901 alarm Whelen siren & PA System Chameleon 7-inch headrest monitors with DVD Chameleon 10.2 flip-down monitor Kenwood DNX6180 head unit with navigation system (2 sets) Diamond Audio D-662 component speakers (2 sets) Diamond Audio Hex S104 subwoofers Custom subwoofer enclosure Diamond Audio D-600.4 amplifier Diamond Audio D-1000.1 amplifier Monster Cable wiring (3) U.S. Battery

TECH SPECS:

Despite not being able to ﬁnish our interview with “Ox,” we were able to learn more about him through three of his closest friends: Cameron Steele, who was Kargola’s closest mentor; Sunny Garcia, who was often Kargola’s surﬁng partner; and Ryan Hagy, one of Kargola’s oldest friends.

BAJA BIKE - JCR HONDA CRF450X • Pro Circuit re-valved suspension • Pro Circuit exhaust & ported cylinder head • Renthal sprockets and handlebars • BP triple clamp and chain guide • DID chain • IMS foot pegs & fuel tank • Dunlops tires • AME full wafﬂe grips • Works connection cluth lever assembled & professionally build by: Eric Siraton & Colton Udall FREESTYLE BIKE - HONDA CR250R • RG3 suspension & triple clamps • FMF factory exhaust • FMF factory exhaust • ZETA controls, levers, bars and components • AME grips

SOURCES WWW.GENERALTIRE.COM WWW.METALMULISHA.COM WWW.BOOSTMOBILE.COM WWW.METHODRACEWHEELS.COM WWW.WESTCOASTCUSTOMS.COM WWW.ICONVEHICLEDYNAMICS.COM WWW.JCRHONDA.COM

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CAMERON STEELE

What are some of your best memories or times with Jeff? There were a lot of good times from the early years where we road tripped as a group and spent tons of time in the desert. But there are a couple of trips that Jeff and I had some really memorable times. About eight years ago, we made a trip up to NorCal, and we rode in Coarsegold (near Yosemite) with our good friend Jeremy Carter. The riding wasn’t the absolute best, but the friendship and camaraderie among the group was really awesome. Jeff and I continued later in the trip to a surf contest in Santa Cruz and ended up having a really good time just cruising together; the bond between us was growing strong and it was something I really loved.

Considered to be the most inﬂuential person in Kargola’s life and career, Steele is a TV and X Games commentator and personality, desert motorcross and off-road Trophy Truck racer, former FMX rider, as well as part of the Metal Mulisha team. He was also with Kargola when the accident occurred. Steele met Kargola 14 years ago, when he and his wife moved in a new neighborhood and made friends with a group of kids who liked dirt bikes. What started out as a couple of guys from the street turned into a group they affectionately called “The Kids.” Over the years, they’ve all stayed very close; Kargola being the closest. Their bond grew tighter after Steele and his wife, Heidi, supported Kargola when he lost his father while still a kid and mother, just a few years ago.

More recently we made a trip to Cabo San Lucas. It was August and hot out, and we just spent time being slackers. We hung on the beach at Zippers, surfed, hung with some buddies and had a couple sodas. During that trip Jeff, my long time buddy Greg and I went jumping off the rocks in the Cabo bay, which is a special day that I always think of. The photos are on our Facebook pages and it was one of the most epic days ever. We had been planning to make this August trip an annual happening and bring more of our brothers on it. What type of person was Jeff? Jeff always had a smile for everyone. He was a bit shy, but no one would have ever known it, as he would just overwhelm everyone with his infectious smile and happiness. Jeff made everyone around him feel special. What will you miss most about Jeff? Everything. I miss him smiling and laughing. I miss him heckling me, and I miss our time sitting on the deck doing nothing. What type of legacy do you think he has left behind? Jeff made our group tighter and kept us all a family, and he made everyone he met feel special. He leaves a legacy of love and friendship.

SUNNY GARCIA

incredible to be around because he was so willing to try anything and everything, which made him so much fun. What’s your favorite memory of him? The winter before last, he got hurt pretty bad in Baja and almost died. Right after he had surgery, he wanted to come to Hawaii since it was time for my annual big wave event. He wasn’t supposed to ﬂy, but got on the plane anyways and came out to watch me surf. We hung out and he told me he wanted to try surﬁng Waimea Bay. Since he was hurt, he obviously couldn’t do it. After that he came back to California and I ended up coming out last August to go riding with him.

Legendary surfer and one of the best in the world, Sunny would often hit the big waves in Hawaii with Jeff by his side. Each shared a love for sand and sea and became close friends throughout their surf and riding trips. Sunny met Jeff through mutual friends at a freestyle show, but it wasn’t until a couple of years ago that the guys grew close. Sunny admits that he isn’t one to have a lot of friends, but Jeff was one of the most special guys in his life—an everlasting friend that not even death can break. How would you describe Jeff? He was a great all-around athlete. He could surf, drive a car, ride—anything you gave that guy he could do. He was one of those guys that could pick up anything. He was so

Then this past winter, he flew back to Hawaii to see me in the event again, but it got cancelled due to inconsistent waves. He again told me how much he wanted to go out and surf Waimea Bay. I ended up taking him and he was surfing, like, 25-foot waves. It was the real deal and he was mastering it! I just remember him saying how it was one of the best days of his life and that big smile on his face during the remainder of the trip. He loved surfing as much as I love motorcross and that was the common thread that brought us really close together. What will you remember most about him? His smile. What was an admirable trait of his? He was truly the guy who lived life to the fullest. He lived every moment. It sounds so cliché, but he really did. I wish I could have spent more time with him. He was truly a great person and an angel. How do you think he’d want to be remembered? The Jeff I knew didn’t care about being famous. He just wanted the opportunity to just be great and didn’t want anything more than that. He was a really simple guy with a modest house, drove a truck and was just so humble.

RYAN HAGY

Does any one memory of your times together stand out? We’ve had a lot of great memories together. Too many to count. Our relationship went beyond just riding together. We shared everything with each other. We did all those things that come with having a really strong friendship. How would you best describe him? He was kind of shy when he was younger, but really started to come out of his shell in the last couple of years. He’s also the most humble, generous human I’ve ever met. He’d always go out of his way to help others.

As a Metal Mulisha FMX rider and the VP of Metal Mulisha clothing, Ryan knew Jeff all his life. For the past 10 years, Ryan and Jeff were travel partners for 80 percent of FMX events and they were even stepbrothers at one point (his father was married to Jeff ’s mother before she passed away). Both came up in the circuit together, and he was also in Baja when the freak accident happened. “We’re deﬁnitely brothers regardless if it’s through marriage, friendship, or blood; he’ll always be family to me,” Ryan emphasized.

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Would you say he was just peaking career-wise? Yeah, he was very hungry to excel in his career. He was doing a bit of everything—riding, racing trucks, and even surﬁng a lot. He’d go out to Hawaii a lot to surf with Sunny Garcia. He was well on his way to being a pro surfer if he wanted to, too. He was a man of many talents. He accomplished a lot, but he still had a lot left in him. He’ll be missed by all, and I’m just so proud of him.

DUB would like to thank Cameron Steele, Sunny Garcia and Ryan Hagy for providing us with a greater insight into the man Jeff “Ox” Kargola was, especially during the difficult time when all they wanted to do was mourn the loss of their good friend.

JEFF

KARGOLA TRIBUTE

AT LUCAS OIL OFF-ROAD RACE SERIES ROUND 5 & 6 AT GLEN HELEN, CA, MAY 21ST & 22ND The Metal Mulisha crew held a weekend tribute in remembrance of Jeff “Ox” Kargola. The crowd all wore shirts honoring his memory, while Chaplain Steve Hanson, Cameron Steele, and General Tire’s Dana Zamalloa all spoke at the podium to pay their respects and help the crowd remember the wonderful life of Kargola. Zamalloa also presented Steele with a special Oakley Minute Machine Unobtainium Strap Edition watch Kargola would’ve been given by General Tire (the highest award given by the company) in honor of his wins. A short ﬁlm was then shown to the entire audience, commemorating his life. www.lucasoiloffroad.com

1. Ox’s Tundra at General Tire booth 2. Dana Zamalloa of General Tire 3. Ox’s friends and family 4. Ox-branded truck driven by Ox’s close friend Trigger Gumm in his honor at the race 5. Special edition Oakley Minute Machine watch 6. Cameron Steel speaking to the crowd 7. Ox’s Super Lite race truck on display

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ome guys have all the luck…DC Shoes founder/Rally Racer/Gymkhana king being one of them! Not only does he have the coolest job in the world, racing rally cars and busting moves in his Gymkhana videos, but he’s now able to put gaming consultant on his already very impressive resume. Creating his Gymkhana videos for pure personal enjoyment has now propelled him and the driving style into the video game realm with DiRT 3. Gearing up to release his fourth Gymkhana video and setting off the ﬁrst ever Gymkhana World Tour, Block is pumped to see the highly popular new racing style featured in DiRT 3—something he was hands-on with since the series’ second installment. Block was asked to be one of the main testers and developers for the third game because of its addition of Gymkhana to its racing modes. “Basically, DiRT 3 takes all the best stuff from game two and makes it better and more fun,”

he describes. “It’s incredible for me as a driver to see what I started to do just for fun become something bigger and make its way into a video game. It’s done so well that playing DiRT 3 is just as fun as actually being in the driver’s seat of my Gymkhana car.” Taking what Block has done in his videos and Gymkhana competitions, game developer Codemasters was able to integrate his Gymkhana expertise and take it even further by creating situations and racing abilities that Block can’t even do now! “Man, the game incorporates things that I can only dream about doing in real life,” he laughs. “But actually doing them would either be really expensive or very dangerous. I’m satisﬁed with being able to bust them in the game…for now!” Still in awe that some random videos he posted online for fun grew so big that one of the biggest driving games in the world wanted to incorporate it into their virtual racing experience. “It’s been

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TECH SPECS: 2011 FORD F-150 SVT RAPTOR • 6.2-liter V-8 engine, 411 horsepower, 434 lb-ft of torque • 20-inch KMC Addicts with deleted centercaps • Matte black wrap by Big Picture Color, Salt Lake City, UT

an amazing time working with the guys at Codemasters!” he says. “It was a lot of fun and I couldn't have asked for a better time. I got to go out to England a few times and really learn about the gaming world. I’d love to continue the relationship and create more exciting and fun games.” Besides being able to have some fun with DiRT 3, Block is taking his rally racing skills to new heights with a bigger and broader schedule for World Rally Championship races and events in his all-new Monster Energy Ford Fiesta RS WRC. That’s in addition to his involvement in the Summer X Games, Gymkhana GRID and select RallyCar and RallyCross events across the nation. “This year, I’m doing nine of the 13 WRC events. I have yet to do a full season. But it’s a huge learning experience going from a small national racing association like the Rally America Championship to a bigger worldwide one, so I’ve been really working hard to get better and keep improving,” Block confesses. “But this year, I’ve only done three events and had a tough time at every single one.” So far, his worst one was in the WRC’s Portugal Rally, where the car stepped out on loose marbles and he couldn't get it back in line, causing him to then roll over about ﬁve times during a practice run. “I was actually really mad in the middle of the crash,” he says. “I was upside down and really pissed ’cause I knew this was going to make it where I didn’t race the weekend…but that’s racing and those things happen.” Other races included Mexico (one of his favorite rallies in the world) and Sweden, but he had mechanical problems at both, resulting in a less than expected WRC season for the moment. “I’ve got the skills, work ethic, but it’s the technical

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“IT FEELS LIKE BOLD NEW GROUND FOR THE RACING GENRE”IGN

OUT NOW

WWW.DiRT3GAME.COM © 2010 The Codemasters Software Company Limited (“Codemasters”). All rights reserved. “Codemasters”®, “EGO”®, the Codemasters logo and “DiRT”® are registered trademarks owned by Codemasters. “DiRT 3”™ is a trademark of Codemasters. All other copyrights or trademarks are the property of their respective owners and are being used under license. This game is NOT licensed by or associated with the FIA or any related company. Developed and published by Codemasters. Microsoft, Windows, the Windows Vista Start button, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies, and ‘Games for Windows’ and the Windows Vista Start button logo are used under license from Microsoft. “2”, “PlayStation”, “PS3”, “ ” and “À” are trademarks or registered trademarks of Sony Computer Entertainment Inc.

stuff that’s not working for me right now.” Despite the roadblocks, he’s optimistic that things will change during the rest of the season and is hitting the remaining races for the season with a plan of attack. “You have to be smart about how you approach each event, if you don’t have a game plan, there’s really no way to improve. Rally racing is really serious business, and I work very hard at it. A plan in place helps a lot.” Rally may be serious business, but Gymkhana is nothing but serious fun for Block. He describes rally racing as being very intensive and requiring one to drive as quick as one can over a span of several days and a couple hundred miles. On the other side of the spectrum is Gymkhana’s race events/stunts, which consists of a relatively easier course that can be conquered after one or two test runs.

New drivers in DiRT 3 should listen to the pace notes to learn the new tracks, which are pretty accurate. Also, get the controls set up right and if you have a wheel, even better…it makes the experience more realistic.

“Rally and Gymkhana take totally lly different mindsets. I get to drive the car as aggressive as I want and really enjoy musclingg the car around, whereas being in a rally car is more about competitiveness, and making every very second and move count. You almost have to o drive at a perfect speed and path to really rank high. gh. One’s totally carefree while the other really brings rings out my competitive side.” TECH SPECS: 2010 FORD FOCUS RS • Turbocharged 2.5-liter inline ﬁve-cylinder engine, 305 horsepower, 325 lb-ft of torque • 235/35R19 Pirelli P Zero Trofeo tires • 19-inch Volk Racing VR.G2s, powdercoated gloss black with a matte black DC spoke

Newbies should also leave the setup at “standard,” which is the default to learn how to balance the car. A bit of a brake bias to the rear will help you get your rear out and facing the way you want to go when you brake a bit late into a corner. Gymkhana mode is a great place to start and learn how to handle the car, doing drifts and spins since it really teaches you how to drive properly. The handbrake helps with stability since it locks the rear wheels and gives you slide at the rear and grip at the front, so you’ll get better turn-in for 3, 2 or 1 corners. JUST GET INTO IT AND HAVE FUN! You’ll love how real it feels and once you can balance the car with throttle and brakes, you’re really start having lots of fun!

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• KW Variant 3 coilovers

ves life in the It may seem as if Block always lives ng and Gymkhana, driver’s seat between Rally Racing but in reality, airplanes are wheree he says he ng to various sites, spends most of his time, traveling promotional events and the like.. But it’s while he’s in the driver’s seat of either his murdered-out me in Utah or his 2011 Ford SVT Raptor at his home European-spec Ford Focus RS is when Block turns off race mode and becomes a regular gular driver. Living in Utah, the Raptor comes es in handy when the weather gets nasty, something hing Block likes to

take full advantage of. “I’ve had my eye on the Raptor for quite some time, but waited until Ford put a bigger motor in it than the original 5.4-liter one past versions had. You need a good 4x4 vehicle living in Utah, and Ford did a great job on the truck in terms of factory features.” Block especially likes the suspension and wider stance of the Raptor, which allows him to really go out and have some fun, either in the snow or sand. Happy with everything stock, Block only added some 20-inch KMC Addict wheels and went for a stealth black look with a matte black wrap. Whenever in So. Cal, Block likes to take his green 2010 Ford Focus RS out for spins, since it’s the one car he doesn’t get much time in. When Block signed his deal with Ford, asking for a Euro-spec RS (which stands for “Rally Sport”) was ﬁrst on his list. He does admit that despite its minute size, the Focus RS is actually a fun car to drive. “The green is Ford’s standout color that they made especially for Europe when they ﬁrst

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“I’M A LUCKY BASTARD WHO GETS PAID TO GO OUT AND DRIVE CARS THIS WAY, SO I’M GOING TO DO IT AS LONG AS I CAN.”

brought out the car,” he explains. “Ever since I ﬁrst saw that car in all the press and marketing materials, I wanted one. It also just so happens to match the Monster Energy green, which is perfect for me and my sponsors. It’s one of the best performance cars in the world so I was really stoked that Ford was nice enough to bring one over from Europe for me. It’s really the perfect ﬁt all around!

“I’m not someone who likes to do a lot of things to their car unless it really needs it,” he admits. “The stereo systems in both cars sound great. I love the nav and SYNC systems, too. Both cars work exceptionally well, and I’m happy with them straight from factory, with the exception of some minor changes to make them look the way I wanted. For right now, both are staying the way they are, with no plans on adding more mods anytime soon.”

SOURCES

Again, Block enjoys the original factory settings and praises Ford for making a great car right off the production line. All that was added were a set of KW Variant 3 coilovers, Pirelli P Zero Trofeo tires and 19-inch Volk Racing VR.G2 wheels.

Between his two daily driver toys and his Rally and Gymkhana Ford Fiestas, Block is living the life any car enthusiast would love to have. “I’m a lucky bastard who gets paid to go out and drive cars this way, so I’m going to do it as long as I can.”

WWW.DIRT3GAME.COM

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WWW.YOUTUBE.COM/USER/DCSHOESFILM WWW.US.PIRELLI.COM WWW.MONSTERENERGY.COM WWW.DCSHOES.COM WWW.FORD.COM WWW.MOBIL1.COM

WWW.RAYS-MSC.COM WWW.KMCWHEELS.COM

PHOTOS: CODY KANUSAK

OWNER: Kenny Hauk WHEELS/TIRES: Chrome 20x10 Raceline Wheels Predator 8 wheels with Nitto Mud Grappler Extreme Terrain 40x15.5R20LT Tires SUSPENSION: Front and Rear Shocks by Fox Racing Shox 2.0 Performance Series; Bump Stops by Fox Racing Shox 2.0; Front Springs by Rock Krawler 2.5" Progressive Rate Front Coils; Rear Springs by Rock Krawler 2.5" Heavy Duty Rear Coils; Front Radius Arms by Rock Krawler High Clearance Independent 3 Link Long Arm Front End; and Rear Radius Arms by Rock Krawler High Clearance Independent 3 Link Long Arm Rear End with 3" Rear Stretch

JULY/AUGUST 2011 DUBMAG 57 119

ENGINE: 2010 Vortec 6.2L V-8 VVT (L94), POWER: 425 hp @ 5700 rpm TORQUE: 403 lb.-ft. @ 4300 rpm Amargosa Sand Dunes outside of Las Vegas, NV

VEHICLE HIGHLIGHTS: • Front bumper and skid plate custom built from 3/16” steel with epoxy coat by River Raider Off Road • Roll cage hand rolled from 2" DOM tubing with dimple died sheet metal gussets by Hauk Designs

• Hauk Designs hand built rear fold down tailgate complete with remote poppers for handsfree access & integrated third brake light • The entire body has been wrapped with 3/16" aluminum armor produced by River Raider Off Road. Hauk Designs then molded the armor into the body and sprayed it all with three coats of Synergy Green paint USAGE: Rock crawling, sand dunes, mud, support vehicle

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Ocotillo Wells, CA

OWNER: Ryan Njavro WHEELS / TIRES: 20x12 Custom-built Pro Comp Wheels with Goodyear MV/T 48x15.5x20 Tires SUSPENSION: King Shocks 2 1/2"x16" with remote reservoir; Deaver Springs custom-built long travel Leaf Springs with a 6" lift

PHOTOS: RHINO LININGS CORPORATION & ODONNELL PHOTOGRAF | WWW.WISHPHOTOGRAF.COM

JULY/AUGUST 2011 DUBMAG 61 125

VEHICLE HIGHLIGHTS: • PPE custom-built intercooler, twin turbo, injectors, intake, and all head work • Full custom interior done by Outlaw OffRoad with eight-way electric cooled and heated seats, along with a reclining rear bench that folds into a bed • Full custom Rhino Linings custom paint job to keep the MXT scratch proof and looking good in any off-road environment • Entire cab is on an air ride system with custom-built King Shocks support system • Inglewood Transmission built transmission with Stage 6 system USAGE: Sand dunes & support vehicle

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On and off-road in Western Oklahoma

OWNER: Mobile Mike of South Florida WHEELS/TIRES: 22.5x12.25 Accuride Wheels with Michelin XZL 425/65R22.5 Tires SUSPENSION: Front-Leaf, Rear- Air Ride

VEHICLE HIGHLIGHTS: • Strut Grille package •

Custom leather pattern seating & handtooled leatherwork on interior accents

•

Roll bar and Moose Guard with winch

•

Color-matched undercarriage and instrument panels

USAGE: Sand & Support Vehicle

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BUMPER TO BUMPER

PROTECTION Rocks, sand, mud... Bring it on! Rhino Linings provides the highest level of corrosion, impact and abrasion resistance for your truck bed, grille PHOTOS SPORT CHASSIS MARKETING PHOTOS:

guards, bumpers, rocker panels and more… Protect your truck, get a Rhino® lining today! To locate a store near you, call

1-800-422-2603

or visit www.rhinolinings.com

Warranty applies to truck bed liners only and is subject to restrictions and limitations. All businesses independently owned and operated. ©2011 Rhino Linings Corporation. All rights reserved. DUB 0711 6055

Wheelinâ&#x20AC;&#x2122; in the snow of Oskaloosa, IA PHOTOS: BRANDON STONE | WWW.BLSTONEPHOTOGRAPHY.COM

OWNER: Kelderman MFG WHEELS/TIRES: 22x11 RBP 96R Wheels with custom Kelderman painted lip & center cap with Toyo Open Country M/T 40x15.5R22 Tires SUSPENSION: Kelderman 8-10" Air Ride Suspension lift; AccuAir e-Level Air Management Package with TouchPad interface (dual air tanks, dual Viair compressors); Dual Front shocks; and single shocks in rear by Sway-A-Away

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VEHICLE HIGHLIGHTS: • 6.7L Cummins Diesel engine with Bully Dog GT programmer • Fab Fours custom front and rear bumpers • Chrome trailing arms and sway bar • 4” inch MBRP, Inc. performance exhaust • Warn Industries 12k winch mounted on front bumper USAGE: Rock crawling, sand dunes, mud, support vehicle

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TEST DRIVE

drag coefficient than the Chevy Cruze or the VW Jetta, and more interior room in certain areas than the Audi A4 or Toyota Camry, it becomes increasingly clear that Ford is aiming to take the Focus up and into the realm of cars that have looked down upon the once-modest Focus.

THE FRESHEST RIDES: DRIVEN

Certainly, the new car’s rather significant external re-design highlights the makeover. After all, if you’re going to play the part, you’ve got to wear the right threads. The most distinguishable change lies in the new car’s trapezoidal grille, a black-vented intake that dominates the front fascia, and visually leads into diagonally placed detailed lines on the hood. This sculpting emphasizes the front fender flares, and flows into a higher beltline and a raked windshield, both of which help the car strike an aggressive stance that is more athletic and aerodynamic than prior versions of the model.

2012 FORD FOCUS THE MATURATION

he maturation of a car model is often a fascinating process to observe, especially for one with as intense a marketing mandate as Ford’s Focus. From its ﬁrst appearance in 1998, the Focus was meant to be a game changer—an affordable, fun and freshly designed car that would grab the attention of a younger demographic, while weaning the

WORDS: MIKE DALY

public off the Taurus. Times have changed though, and as all kids must, the Focus has grown up; a fact that is particularly evident with the debut of the all-new, redesigned 2012 edition. Replaced by the Fiesta some years back as the most affordable and enthusiast-tunable, rally-ready Ford, the Focus has since drifted up to

the mid-level of the manufacturer’s model range, and is now poised to bite into the sales volume enjoyed by slightly more upscale brands and models. As Ford is quick to point out, the new Focus offers more technological features (like voice activated commands and park assist) at a lower price than Honda’s Civic and Accord or Toyota’s Corolla and Camry. With boasts of a lower

The new grille is more than just an aesthetic touch, however. The component’s active shutters close at higher speed to result in better over-the-car airflow for improved aerodynamics, and conversely open at slower speeds to promote engine cooling. This feature is just one of several that Ford has implemented in an effort to make the Focus more fun to drive, an attribute that J.D. Power and Associates recently revealed is a key influence in brand loyalty. Another such system is the Focus’s new advanced torque vectoring control, which acts like a limited slip differential by reducing torque to the inside wheel of a turn, resulting in less understeer. Steering has been improved overall with the addition of a new electric power-assisted system that increases response at lower speeds for easier parking and around-town maneuverability, while decreasing response at speed for smoother freeway lane changes and adjustments. In practice, the new steering system is actually one of the nicer driver’s elements of the 2012 Focus— responsive and tight. Similarly, the car’s 6-speed, dual dry-clutch PowerShift automatic transmission shifts with remarkable fluidity for a car in this class, and at the upper trim levels can be ordered with a SelectShift automatic gear changer, which can be actuated from a (+/-) button on the side of the shifter. Ok, no one’s going to confuse this for the paddle shift gearboxes seen in high-end exotic sports cars, but it is a nice attempt by Ford to imbue the Focus with a greater level of sporting character. 139 JULY/AUGUST 2011 DUBMAG 71

At the heart of the 2012 Focus is a new 2.0-liter dual overhead cam inline 4-cylinder engine that Ford is estimating will get 40 mpg. Tweaks like direct injection and twin-independent variable camshaft timing combine to develop a compression ratio of 12.0:1, suggesting that this motor is putting out quite a bit of bang for such an efficiently designed component. Real numbers are less

package with optimized suspension components, 18-inch alloy wheels, and low proﬁle performance tires, and it responds well and looks superb.

impressive, though, with a power ceiling of 160 bhp and 146 lb.-ft. of torque that is only fully available halfway up the tachometer.

suspension, leather-wrapped steering wheel, 17-inch alloy wheels, a spoiler on the sedan), yet still comes equipped with the 5-speed manual and front and rear disc brakes (any lower than the SE Sport and you get drums in the rear). Though it’s not quite as ﬂossy as the Titanium, the SE Sport will have you whipping around turns with the ability to control shifts, while the Titanium slides around with less accurate feedback, its driver hopelessly overcompensating on the brakes.

The Focus can be a lot of different things to a lot of different people, offering two different body styles (sedan and hatchback) with ﬁve different trim levels (S, SE, SE Sport, SEL, and Titanium), as well as a dizzying array of features that are interchangeable. On the one hand, this allows the buyer to craft a fairly customized car choice that will help differentiate it from the countless others that are sure to be on the road. It’s a bit odd that the highest trim level package, the Titanium, which includes a sports-tuned suspension with stiffer springs and dampers, is not available with the 5-speed manual transmission. While Ford’s surprising choice in this regard is based on the recently low sales volume of manual transmissionequipped cars (apparently manuals account for less than 10% of prior Focus sales), here’s hoping that future Titanium-trim models include a manual gearbox. The high-ﬂying Titanium, however, does offer an optional handling 72 DUBMAG DUBMAG JULY/AUGUST JULY/AUGUST 2011 2011 140

For enthusiasts that don’t want to wait for the manual Titanium edition, I recommend the SE Sport package. An upper variation of the mid-level SE package, the SE Sport offers some of the amenities of the Titanium, (sports-tuned

Its luxurious interior design and technological features is the other spotlighted area of improvement. The leather-appointed interior of the SEL and Titanium packages is quite supple, and bears a level of luxury suggestive of how the Focus has grown up. These upperlevel Focuses can be optioned with a premium package that includes rain-sensing wipers, six-way electrically adjustable seats, and park assist. SELs and Titaniums also offer Ford’s classleading technological interface, the Microsoft-designed SYNC system, which now comes equipped with My FordTouch, an 8-inch touchscreen display that responds to voice commands for control of Bluetooth,

navigation system, and sound system use. In combining sporty features, luxury amenities, and technological innovations at this class and price, Ford is clearly looking to set a new standard for compact cars. Delivering as many as 40 mpg and an engaged (if not overwhelming) driving experience, all packaged with luxurious amenities and

IN COMBINING SPORTY FEATURES, LUXURY AMENITIES, AND TECHNOLOGICAL INNOVATIONS AT THIS CLASS AND PRICE, FORD IS CLEARLY LOOKING TO SET A NEW STANDARD FOR COMPACT CARS.

technological savvy, the 2012 Focus offers quite a bit of car for a base price range of $17,000-$23,000. Enough so that former Corolla and Civic buyers looking for a better value will be hard-pressed not to take notice. And as our nagging recession continues to linger, that’s just what Ford is counting on.

TECH SPECS: 2012 FORD FOCUS BASE RETAIL PRICE S Sedan: SE Sedan: SE Hatchback: SEL Sedan: SEL Hatchback: Titanium Sedan: Titanium Hatchback:

$16,270 $17,270 $18,065 $20,270 $21,065 $22,270 $22,765

ENGINE 2.0-liter DOHC Direct Injection Ti-VCT GDI Inline 4-cylinder

SOURCE

WWW.FORD.COM

TRANSMISSION 5-speed manual (std. on S and SE); 6-speed PowerShift automatic (opt. on S and SE); 6-speed PowerShift automatic with SelectShift manual control (opt. on SE and std. on SEL and Titanium) PERFORMANCE Max Power: 160 bhp at 6,500 rpm Max Torque: 146 lb.-ft. at 4,450 rpm

he south is renowned for its Southern hospitality, which is exactly what we got on Saturday, April 16, 2011 when we touched down in Memphis, TN for the 2011 DUB Show Tour held at the Cook Convention Center. A crowd favorite was Sony’s interactive display that housed The Green Hornet’s “Black Beauty” and

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numerous PS3 gaming stations. Visitors were also treated to some great giveaways, including a chance to win some Sony car audio prizes! Best booth for the show went out to Xtreme, while Nokturnal Car Club came out strong with their ﬂeet of customs, taking home the award for Best of Show for their vehicle dubbed “Show Stopper.”

Our Memphis concert stage was one of the best ones we’ve had in years. It was poppin’ off thanks to some unforgettable performances by Crown Holdaz, Skewby, OG Boo Dirty, Don Trip, Zed Zilla, Kia Shine, Lil Trouble, Waka Flocka, with heavyhitter Gucci Mane closing the show and literally killing it on the mic!

1. Shaq’s widebody Mustang 2. Nokturnal Car Club’s “Show Stopper” 3. Skewby checking out the new Sony gear 4. Don Trip alongside Cool & Dre and friends

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1. Waka reppin’ for the South 2. “The Black Beauty” at the Sony booth

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week after our Memphis show, we continued our tour of the South and landed in the ATL on Saturday, April 23rd at the Georgia World Congress Center to check out how “Hot-lanta” ﬂaunts their car culture. Presented by radio station, HOT 107.9, the show featured UFC ﬁghter “The Young Assassin” Melvin Guillard signing autographs and took pictures with fans at UFC’s booth,

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while the beautiful Pirelli girls gave the tire company’s new styles some heated competition in terms of visitors’ attention. Grammy-nominated producer Bangladesh, who has worked with huge names like Ludacris, Ciara, Kelis, Lil Wayne and more, showed off his clean rides and greeted fans. Auto Extremes’ display was sick and took home our Best Booth award, which just goes to show why celebs

like T-Pain trust these guys with their most prized vehicles! Sony’s display featured T-Pain’s Scion with a banging sound system thanks to Auto Extremes. For Atlanta’s musical enjoyment, we brought out hiphop’s best, including: Menace, Lil Trouble, Genasis, Rebel Gang, Future, Ace Hood, 2 Chainz, Gorilla Zoe, Kia Shine, Soulja Boy and Plies!

07.

1. 2 Crave Wheels models 2. T-Pain’s Scion xB at the Sony booth 3. Soulja Boy giving back to the “A” 4. Toyo Tires models looking great

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1. Plies blessing the mic 2. Ace Hood holding it down for “We The Best” music 3. Kinetik girls are always a fan favorite 4. T-Pain’s drophead Phantom at the 2 Crave Wheels booth 5. UFC ﬁghter, Melvin Guillard 6. Black Wall Street’s The Menace reppin’ the West Coast DUBMAG JULY/AUGUST 62 158 DUBMAG JULY/AUGUST 20112011

STARTS JULY 10TH

CHICAGO: JULY 16 MC CORMICK PLACE | 3-9PM

OCEAN CITY: AUGUST 13 OCEAN CITY CONVENTION CENTER | 3-9PM

MIAMI: SEPT 3 | LAS VEGAS: NOV 1-4

DUB SHOW TOUR IS ALSO SPONSORED BY

rom April 29 through May 1, the 2011 DUB show tour headed to the Big Apple for the 2011 NY Auto Show. During our three-day visit, the DUB Show had the most attention than other sections of the auto show. D2 Forged had some of the sickest exotics in the Pirelli display, while the Martino Auto Concepts’ Booth had the crowd going with the Party 105 FM’s DJ Norie on the turntables, in addition

to some custom-build debuts. The Donz Wheels display was also getting mad attention thanks to their variety of luxury rides. Sony and Mobile Werks had a crazy Toyota Tundra on deck with all the new equipment from Sony! Sony’s booth also had a long ass line for fans waiting for Jadakiss to sign autographs and take pictures, while the UFC booth was popping once UFC ﬁghter Nick

Cantone showed up for his signing. Pioneer’s debut of their Scion tC fully loaded with a DJ system was a show stopper, while 2K Sports’ booth was full stocked with demo stations of their NBA 2K11 video game, plus loads of giveaways were handed out by their beautiful models. The Monster Energy Zone was constantly packed with peeps trying to get their hands on some free samples.

1. UFC’s Nick Catone photo-op with fans 2. Mobile Werks Can-Am Spyder 3. The unveiling of Pioneers DJ Scion tC

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1. Jadakiss greeting show attendees 2. NBA 2K11 booth always packed 3. Sony models showing off new products

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ur Dallas stop of the 2011 DUB Show Tour was one massive event, as we occupied more than 560,000 square feet of the Dallas Convention Center on Sunday, May 1st. Thanks to a joint venture with one of Dallas’ biggest radio stations, 97.9 The Beat, lines formed early—with the wait about two hours long at one point! They helped us get the word out on the streets, which packed

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the convention center despite a tornado warning for the area. People didn’t care; they wanted to see cars and stars, which we gladly provided them plenty of! The car game in Dallas was the best we’ve seen in years, and we were impressed to see how much the city stepped it up! There were ﬂy rides everywhere you turned, which resulted in some serious whiplash for many visitors who

were bombarded with amazing sights from all corners. There was everything from a bucking bull ride to even a fashion show presented by Levines. The concert stage was on ﬁre with hip-hop acts like Travis Porter, Trai D, Kirko Bangz, Beat Kingz, Treal Lee & Prince Rick, YC, Ace Hood, Z-RO, Dorrough and Miguel. Yo Gotti, Lloyd Banks, Slim Thug and Waka Flocka closed down the stage!

1. The “Black Beauty” from The Green Hornet inside the Sony booth 2. The Pirelli girls signed all day for fans 3. Waka and his crew ﬁlled the main stage 4. Nokturnal Car Club’s “Show Stopper” 5. Tons of free DUB Edition Monster Energy

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1. YC gets some “Racks” 2. Slim Thug reppin’ for Tex 3. Yo Gotti’s “All White Everything” 4. Beat Kingz made a special appearance 5. 2 Crave Wheels model had treats for everyone 6. Travis Porter’s ﬁrst performance at a DUB Show Tour stop 7. Ace Hood interview with The Beat

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FAST FORWARD A GLIMPSE INTO ISSUE 74

PHOTO: ROMAN RACELA | WWW.ROMANRACELA.COM

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